# [Monetize with confidence](https://usercentrics.com/ad-monetization/) **Keep your ads eligible with a certified CMP built for global compliance and high-performing monetization.** [Start free](https://usercentrics.com/free-trial/) · [Explore demo](https://usercentrics.com/product-demo/#app) *Used by: PD Digital, Zoopla, Crossplan, Supercell, Boombit, Ubisoft* --- **What limits your ad monetization potential?** **Missing consent = blocked ads** Without certified consent, ad networks reject bid requests, resulting in revenue loss. **Buyers stop bidding** Incomplete consent data can lower buyer interest and bidding. **Complex privacy laws** Keeping up with the GDPR, CCPA, and IAB TCF is getting harder — especially for global brands. --- ## Usercentrics CMP for all your digital platforms ### Websites According to public [Google Core Web Vitals data](https://httparchive.org/reports/techreport/category?geo=ALL&rank=ALL&category=Cookie+compliance&rows=30), websites using Usercentrics CMP show stronger performance than those using comparable solutions. [Learn more](https://usercentrics.com/website-consent-management/) ### Mobile apps Usercentrics App CMP is a Google Gold Tier and App-ready partner in the Google CMP Partner Program. [Learn more](https://usercentrics.com/in-app-sdk/) ### Connected TV Usercentrics CTV App CMP enables simple and privacy-compliant consent management on leading connected TV platforms. [Learn more](https://usercentrics.com/usercentrics-ctv-cmp/) --- CONSENTED SIGNALS ## Keep ads valid and compliant Deliver accurate, compliant consent signals across all major networks, including Google, Microsoft, Amazon, Unity Ads, and AppLovin. Support for Google Consent Mode and TCF 2.3 ensures your ad requests remain valid and monetization-ready across global markets. --- BANNER CUSTOMIZATION ## Your banner as part of user experience Display the right consent banner for each user by adapting it to their location. With full localization and visual customization, your consent banner blends seamlessly into your UX— creating a consistent, trustworthy, on-brand experience for global audiences. --- CONSENT OPTIMIZATION ## Increase revenue by optimizing consent flows Increase revenue while respecting user choice with flexible consent or pay flows. Offer a clear alternative when users decline tracking, and use A/B testing on layouts, wording, and formats to improve conversion rates and maximize opt-ins or paid access. --- CONSENTED ANALYTICS ## Track detailed consent performance Access detailed analytics on consent rates, user behavior, regional differences, and banner performance. Understand what drives opt-ins, identify drop-off points, and monitor monetization impact with clear dashboards built for product and ad monetization teams. --- ## Why choose Usercentrics CMP **Easy to use** With our clear and user-friendly interface, you'll understand how to use the admin panel in minutes, even without technical knowledge. **Reliable** Our platform supports privacy compliance with continuous updates and ongoing development to keep your data privacy management effective and improving. **Premium support** Our Technical Support and Customer Success teams are here to assist you every step of the way, from onboarding and implementation to ongoing monitoring and optimization. **2.4 M** websites and apps in 195 countries **8.8 B** monthly consents **99 %+** customer retention rate **4.3 /5** rating on G2 --- ## What our customers say **Pär Hedelund**, Ad Monetization Manager at MAG Interactive Naturally we wanted to achieve our goals with a CMP platform that offered everything in terms of integration, support (technical and other), and flexibility in customization and settings. Plus, we wanted to be able to oversee the whole process efficiently and clearly, both with settings and eventually results from player prompts and interactions. We got that with Usercentrics CMP. [Read case study](https://usercentrics.com/resources/case-study-mag-interactive/) --- ## Frequently asked questions ### What happens if I don't use a CMP for my app or website? Without a CMP, ad networks may reject your traffic due to missing or invalid consent signals. This can reduce fill rates, prevent ads from serving, and create compliance risks across privacy-regulated regions. ### How does your CMP protect my ad revenue? By sending certified consent signals (Google, IAB TCF, major ad networks), your traffic remains valid for bidding. This prevents blocked impressions and ensures your ads continue to serve across global markets. ### Does Usercentrics CMP support Google Consent Mode and IAB TCF? Yes. Our CMP fully supports Google Consent Mode and IAB TCF standards, ensuring your app or website meets the required compliance for privacy-regulated regions. ### Can I customize the consent banner to match my brand? Absolutely. You can fully customize text, colors, layout, and visuals to create a consent experience that matches your brand and improves user trust. ### What is consent or pay and how does it work? *Consent or pay* gives users a choice: allow personalized ads or pay for an ad-free experience. This helps monetize users who decline tracking while respecting privacy preferences. ### Does Usercentrics CMP work across different platforms? Yes. Usercentrics CMP is designed for websites, mobile apps, and connected TV devices — enabling privacy-compliant consent experiences across all your digital platforms. ### How can I analyze my consent performance? You can track consent rates, regional differences, user behavior, and banner performance through detailed analytics dashboards designed for product, monetization, and legal teams. --- ## Products - [Usercentrics Web CMP](https://usercentrics.com/website-consent-management/) - [Usercentrics App CMP](https://usercentrics.com/in-app-sdk/) - [Usercentrics CTV CMP](https://usercentrics.com/usercentrics-ctv-cmp/) - [Privacy Policy Generator](https://usercentrics.com/privacy-policy-generator/) - [Server-side Tagging Solution](https://usercentrics.com/server-side-tracking-solution/) - [Preference Manager](https://usercentrics.com/preference-management/) - [Audience Unlocker](https://usercentrics.com/audience-unlocker/) - [Integrations](https://usercentrics.com/integrations/) - [Web Compliance Scan](https://usercentrics.com/privacy-compliance-scanner/) - [App Compliance Scan](https://usercentrics.com/app-data-privacy-audit/) - [ROAS Calculator](https://usercentrics.com/roas-calculator/) ## Solutions - [Data Privacy Regulatory Compliance](https://usercentrics.com/data-privacy-regulatory-compliance/) - [Marketing Performance Optimization](https://usercentrics.com/marketing-performance-optimization/) - [Migration](https://usercentrics.com/migration/) - [Media & Publishing](https://usercentrics.com/media-publishing/) - [Retail & Ecommerce](https://usercentrics.com/retail-ecommerce/) - [Banking, Finance & Insurance](https://usercentrics.com/banking-finance-insurance/) - [Healthcare & Pharmaceuticals](https://usercentrics.com/healthcare-pharmaceuticals/) - [Gaming](https://usercentrics.com/gaming/) - [Education](https://usercentrics.com/education/) - [Automotive](https://usercentrics.com/automotive/) - [Travel & Hospitality](https://usercentrics.com/travel/) ## Regulations & Frameworks - [GDPR (EU)](https://usercentrics.com/gdpr/) - [GDPR (UK)](https://usercentrics.com/uk-gdpr/) - [CCPA (California)](https://usercentrics.com/ccpa/) - [TCF v2.3 (IAB)](https://usercentrics.com/cmp-for-publishers/) - [DMA (EU)](https://usercentrics.com/digital-markets-act-dma/) - [Amazon Consent Signal](https://usercentrics.com/usercentrics-cmp-and-amazon-consent-signal/) - [Google Consent Mode (EU)](https://usercentrics.com/usercentrics-cmp-and-google-consent-mode-v2/) - [Microsoft UET Consent Mode (EU)](https://usercentrics.com/usercentrics-cmp-and-microsoft-consent-mode/) - [Microsoft Clarity Consent Mode](https://usercentrics.com/usercentrics-cmp-and-microsoft-clarity-consent-mode/) - [View all regulations](https://usercentrics.com/regulations-and-frameworks/) ## Resources - [Blog](https://usercentrics.com/knowledge-hub/) - [Whitepapers](https://usercentrics.com/whitepapers/) - [Checklists](https://usercentrics.com/checklists/) - [Courses](https://courses.usercentrics.com/) - [Case Studies](https://usercentrics.com/case-studies/) - [Privacy-Led Marketing](https://usercentrics.com/privacy-led-marketing/) - [Events](https://usercentrics.com/webinar/) - [CONSENTED Podcast](https://usercentrics.com/consented/) - [Guides](https://usercentrics.com/guides/) - [Release Notes](https://releases.usercentrics.com/en) - [Developer Documentation](https://usercentrics.com/docs/) - [RFI Template](https://usercentrics.com/resources/usercentrics-rfi-template/) - [Customer Directory](https://usercentrics.com/usercentrics-customer-directory/) ## Company - [About Us](https://usercentrics.com/about-us/) - [Press](https://usercentrics.com/press/) - [Our Offices](https://usercentrics.com/contact/) - [Trust Center](https://trust.usercentrics.com/) - [Careers](https://usercentrics.com/career/) - [Open Positions](https://apply.workable.com/usercentrics/) - [Diversity & Inclusion](https://usercentrics.com/dei/) ## Support - [General Support](https://support.usercentrics.com/hc/en-us) - [Contact Sales](https://usercentrics.com/book-a-consultation/) - [Technical Support](https://support.usercentrics.com/hc/en-us/requests/new) - [Billing & Account](https://support.usercentrics.com/hc/en-us/categories/12253804608156-Account-and-billing) - [Suggest a Feature](https://support.usercentrics.com/hc/en-us/requests/new?ticket_form_id=10610312381340) - [Partner Login](https://partnerportal.usercentrics.com/) - [Partner Program](https://usercentrics.com/partner-program-overview/) - [Affiliate Program](https://usercentrics.com/affiliates/) ## Legal - [Terms & Conditions](https://usercentrics.com/terms-and-conditions/) - [Terms & Conditions USA](https://usercentrics.com/terms-and-conditions-usa/) - [Privacy Policy](https://usercentrics.com/privacy-policy/) - [Legal Notice](https://usercentrics.com/legal-notice/) - [Legal Documents](https://usercentrics.com/legal-documents/) - [Accessibility Statement](https://usercentrics.com/accessibility-statement-wcag-compliance/) © 2026 Usercentrics GmbH