# [Activate audiences, automate consent capture, and drive growth](https://usercentrics.com/audience-unlocker/) **Secure user consent in minutes and unlock your retargeting potential on platforms like Google Customer Match. Easily capture and sync consent in real time, and stay privacy-compliant while running highly personalized and effective ad campaigns.** [GET EARLY ACCESS](https://app.preference-management.usercentrics.eu/onboarding) *Used by: Lufthansa Technik, Osram, Delivery Hero, HelloFresh, WWF Deutschland, Goethe Institut* --- ### Streamline privacy compliance Audience Unlocker centralizes consent collection and management, helping you to meet GDPR, CCPA, and DMA requirements effortlessly. By managing consent specifically for retargeting tools, you can use first-party data confidently while maintaining reliable compliance with legal and ad tech requirements. - **Automated data synchronization** offers you real-time updates to help ensure that consent data is accurately shared across Google Ads, Meta, and LinkedIn - **Compliance dashboard & audit log** provides visibility into all consent actions to meet regulatory needs for transparency and traceability - **Customizable widgets** for consent collection let you create a consistent experience for your users while collecting consent across all digital touchpoints ### Optimize retargeting campaigns You can leverage Audience Unlocker to use your first-party data for retargeting on Google Customer Match, Meta, and LinkedIn, optimizing your reach and engagement. By making all consented data available for retargeting, you can improve your campaign efficiency and drive higher ROI through precise targeting and personalization. - **Centralized consent management hub** helps you easily manage and track user preferences in a single, centralized repository, ensuring a privacy-first approach to your marketing efforts - **Enhanced data matching for Google Customer Match** syncs your data directly with Google's tools, improving the accuracy and reach of your campaigns - **Advanced analytics** provides you with insights into consent rates and user behavior, so you can optimize your retargeting strategies ### Save time with automation Our solution for consent management eliminates the need for complex integrations, so you can focus on strategy and growth instead of manual compliance tasks. Audience Unlocker's streamlined setup and automation reduces operational burden on your marketing and development teams, helping you save time and resources. - **Easy setup & flexible integrations** help you easily connect with websites and platforms, enabling fast deployment without heavy development work - **Automated consent data sync** updates your customer consent data in real time with Google Customer Match, Meta, and LinkedIn, reducing manual tasks - **Developer-friendly documentation** provides you with easy-to-follow guides and support, streamlining onboarding and setup --- 2.4 M websites and apps in 195 countries · 8.8 B monthly consents · 99 %+ customer retention rate · 4.3 /5 rating on G2 --- ## Explore additional consent management tools **Usercentrics Web CMP** Stay up to date with regulatory changes. Collect consented user data. Unlock new marketing opportunities with our Google-certified consent management platform. - Comply with global data privacy laws and ad platforms' policies - Increase marketing monetization - Provide personalized experiences to enhance user trust - Benefit from enterprise-grade capabilities and support [Discover more](https://usercentrics.com/website-consent-management/) **Usercentrics App CMP** Use our Google-certified consent management platform (CMP) for mobile applications and games. Meet global regulatory and advertising platforms' requirements, like the GDPR, CCPA, TCF v2.2, and more. - Optimize mobile apps and games monetization - Easily integrate and customize your mobile app consent banner - Use advanced analytics to optimize your mobile app consent rates [Discover more](https://usercentrics.com/in-app-sdk/) **Usercentrics Preference Manager** Collect consent, preferences, and permissions for users' zero- and first-party data in one Preference Management Platform while maintaining the highest privacy compliance standards. - Enhance marketing results with personalized experiences - Unify customer choices for holistic insights - Streamline user consent and preferences across your martech tools and ad platforms - Comply with ad platforms' privacy requirements [Discover more](https://usercentrics.com/preference-management/) --- **RESOURCES FOR YOU** Want to learn more about how Usercentrics supports you beyond collecting user consent, preferences, and permissions? Explore our blog articles, checklists, and expert resources designed to help you elevate your data privacy management and optimize user experiences. From in-depth insights into industry best practices to practical tips for implementing effective preference and consent management strategies, our resources will empower you to stay compliant while building trust with your users. Whether you're looking to fine-tune your current approach or explore the latest trends in privacy management, you'll find everything you need right here. [What is Audience Unlocker: obtain consent and more data for targeted advertising](https://usercentrics.com/knowledge-hub/audience-unlocker-retargeting/) — Dec 20, 2024 Audience Unlocker enables you to centralize consent management for Google services, helping you to maintain privacy compliance while maximizing your retargeting strategies with consented first-party data. [Zero-party, first-party, second-party, and third-party data: Key differences and how to leverage them](https://usercentrics.com/knowledge-hub/zero-first-and-third-party-data/) — Jan 12, 2024 Data is critical for business, but which data? Regulation, consumer awareness and technology are bringing evolution to data privacy and strategy and signaling a shift away from third-party data use. --- ## Frequently asked questions ### Isn't the Consent Management Platform (CMP) enough? The CMP or consent banner doesn't capture consent for specific user data like email addresses (zero-party data). The Preference Manager Audience Unlocker helps ensure this consent is captured, stored, and activated effectively and linked to concrete identifiable user data. This will help you to expand the power of the CMP and create a unique and 360-degree view on your customer privacy choices. ### What is the added value of using Audience Unlocker vs passing consent directly to Google? While you can pass consent signals directly, it is a manual process that can incur the risk of errors that can affect your privacy compliance status. Our tool not only simplifies this process, but also maintains comprehensive records. It also provides your end users with the option to manage their consents over time, enhancing your privacy compliance and helping you save time processing DSAR requests ### What are specific compliance requirements of Google Customer Match? Google Customer Match requires advertisers to use first-party data, which must be collected with explicit consent and an auditable consent record. Additionally, Google requires advertisers to have a good history of compliance with their [EU user consent policy](https://www.google.com/about/company/user-consent-policy/). The GDPR mandates that data subjects must be able to freely manage and revoke their consent as easily as it was given, which can be easily done with Preference Manager Audience Unlocker. ### How does the Preference Manager Audience Unlocker enable ongoing compliance? Audience Unlocker captures users' first-party data and informed, explicit consent choices, feeds consented data directly into Google Ads, and provides an interface for data subjects to manage their consent. This includes the ability to remove data from Google Ads if consent is revoked, enabling ongoing privacy compliance. ### Which advertising platforms have updated their privacy policies in response to the Digital Markets Act (DMA)? Advertising platforms like those from Google, Meta, Linkedin, Microsoft — named gatekeepers under the DMA — are updating their privacy policies and requirements to comply with the regulation. Businesses must ensure they have obtained user consent in a compliant manner to continue using retargeting and personalized advertising with these ad platforms. ### What is the difference between consent obtained via a CMP and consent obtained via a form? Consent obtained via a Consent Management Platform (CMP) is often focused on third-party data and tracking technologies. User IDs can be comprised of non-identifying strings, preventing association with a specific individual for review or update if not matched with additional data, like a username or email address. In contrast, consent obtained via a form is tied to identifiable data, e.g. username or email, and is ideally obtained at the moment the data is being shared, e.g. during onboarding. This approach is transparent and contextually appropriate. ### Is Preference Manager Audience Unlocker available? Preference Manager Audience Unlocker is available for early access. Sign up now and start unlocking the full potential of your audience data. **Set up Audience Unlocker** Start your seamless setup by exploring our step-by-step documentation. [Explore documentation](https://support.usercentrics.com/hc/en-us/articles/16742483326620-Setting-up-your-Audience-Unlocker) --- ## Products - [Usercentrics Web CMP](https://usercentrics.com/website-consent-management/) - [Usercentrics App CMP](https://usercentrics.com/in-app-sdk/) - [Usercentrics CTV CMP](https://usercentrics.com/usercentrics-ctv-cmp/) - [Privacy Policy Generator](https://usercentrics.com/privacy-policy-generator/) - [Server-side Tagging Solution](https://usercentrics.com/server-side-tracking-solution/) - [Preference Manager](https://usercentrics.com/preference-management/) - [Audience Unlocker](https://usercentrics.com/audience-unlocker/) - [Integrations](https://usercentrics.com/integrations/) - [Web Compliance Scan](https://usercentrics.com/privacy-compliance-scanner/) - [App Compliance Scan](https://usercentrics.com/app-data-privacy-audit/) - [ROAS Calculator](https://usercentrics.com/roas-calculator/) ## Solutions - [Data Privacy Regulatory Compliance](https://usercentrics.com/data-privacy-regulatory-compliance/) - [Marketing Performance Optimization](https://usercentrics.com/marketing-performance-optimization/) - [Migration](https://usercentrics.com/migration/) - [Media & Publishing](https://usercentrics.com/media-publishing/) - [Retail & Ecommerce](https://usercentrics.com/retail-ecommerce/) - [Banking, Finance & Insurance](https://usercentrics.com/banking-finance-insurance/) - [Healthcare & Pharmaceuticals](https://usercentrics.com/healthcare-pharmaceuticals/) - [Gaming](https://usercentrics.com/gaming/) - [Education](https://usercentrics.com/education/) - [Automotive](https://usercentrics.com/automotive/) - [Travel & Hospitality](https://usercentrics.com/travel/) ## Regulations & Frameworks - [GDPR (EU)](https://usercentrics.com/gdpr/) - [GDPR (UK)](https://usercentrics.com/uk-gdpr/) - [CCPA (California)](https://usercentrics.com/ccpa/) - [TCF v2.3 (IAB)](https://usercentrics.com/cmp-for-publishers/) - [DMA (EU)](https://usercentrics.com/digital-markets-act-dma/) - [Amazon Consent Signal](https://usercentrics.com/usercentrics-cmp-and-amazon-consent-signal/) - [Google Consent Mode (EU)](https://usercentrics.com/usercentrics-cmp-and-google-consent-mode-v2/) - [Microsoft UET Consent Mode (EU)](https://usercentrics.com/usercentrics-cmp-and-microsoft-consent-mode/) - [Microsoft Clarity Consent Mode](https://usercentrics.com/usercentrics-cmp-and-microsoft-clarity-consent-mode/) - [View all regulations](https://usercentrics.com/regulations-and-frameworks/) ## Resources - [Blog](https://usercentrics.com/knowledge-hub/) - [Whitepapers](https://usercentrics.com/whitepapers/) - [Checklists](https://usercentrics.com/checklists/) - [Courses](https://courses.usercentrics.com/) - [Case Studies](https://usercentrics.com/case-studies/) - [Privacy-Led Marketing](https://usercentrics.com/privacy-led-marketing/) - [Events](https://usercentrics.com/webinar/) - [CONSENTED Podcast](https://usercentrics.com/consented/) - [Guides](https://usercentrics.com/guides/) - [Release Notes](https://releases.usercentrics.com/en) - [Developer Documentation](https://usercentrics.com/docs/) - [RFI Template](https://usercentrics.com/resources/usercentrics-rfi-template/) - [Customer Directory](https://usercentrics.com/usercentrics-customer-directory/) ## Company - [About Us](https://usercentrics.com/about-us/) - [Press](https://usercentrics.com/press/) - [Our Offices](https://usercentrics.com/contact/) - [Trust Center](https://trust.usercentrics.com/) - [Careers](https://usercentrics.com/career/) - [Open Positions](https://apply.workable.com/usercentrics/) - [Diversity & Inclusion](https://usercentrics.com/dei/) ## Support - [General Support](https://support.usercentrics.com/hc/en-us) - [Contact Sales](https://usercentrics.com/book-a-consultation/) - [Technical Support](https://support.usercentrics.com/hc/en-us/requests/new) - [Billing & Account](https://support.usercentrics.com/hc/en-us/categories/12253804608156-Account-and-billing) - [Suggest a Feature](https://support.usercentrics.com/hc/en-us/requests/new?ticket_form_id=10610312381340) - [Partner Login](https://partnerportal.usercentrics.com/) - [Partner Program](https://usercentrics.com/partner-program-overview/) - [Affiliate Program](https://usercentrics.com/affiliates/) ## Legal - [Terms & Conditions](https://usercentrics.com/terms-and-conditions/) - [Terms & Conditions USA](https://usercentrics.com/terms-and-conditions-usa/) - [Privacy Policy](https://usercentrics.com/privacy-policy/) - [Legal Notice](https://usercentrics.com/legal-notice/) - [Legal Documents](https://usercentrics.com/legal-documents/) - [Accessibility Statement](https://usercentrics.com/accessibility-statement-wcag-compliance/) © 2026 Usercentrics GmbH