--------------------------- Title: UC Data Privacy Platform URL: https://usercentrics.com/data-privacy-platform/ --------------------------- # UC Data Privacy Platform USERCENTRICS DATA PRIVACY PLATFORM ## YOUR DATA GOVERNED, YOUR CHANNELS PERFORMING Manage user consent, first-party signals, and AI connectivity in one place. Usercentrics Data Privacy Platform turns data complexity into a foundation for marketing performance, trust, and AI innovation. [Start free](https://usercentrics.com/free-trial/) [Contact sales](https://usercentrics.com/book-a-consultation/uc-bundle/) Your privacy pathway ## Start simple and add as you grow Most companies start with Usercentrics Web or App CMP and add products as their operations grow. Each stage builds on the same consent record: same script, same dashboard, no new vendor relationships. 1 ## Foundation: Get consent right Deploy a consent management platform that goes beyond web and app consent banners. Enhance consent signaling via Consent Mode, configured for Google, Amazon, and Microsoft. Everything else builds on this foundation. Web CMP APP CMP CTV CMP Privacy Policy Generator ![](https://usercentrics.com/us/wp-content/uploads/2026/06/Web-CMP.svg?v=4c624d3c7ff20241) ![](https://usercentrics.com/us/wp-content/uploads/2026/06/App-CMP.svg?v=b9706d66058b5c5b) ![](https://usercentrics.com/us/wp-content/uploads/2026/06/CTV.svg?v=3e7d657397c113a9) ![](https://usercentrics.com/us/wp-content/uploads/2026/06/PPG.svg?v=4fb2050bfdec6230) 2 ## Performance: Restore signal quality Make sure consented signals actually reach your ad platforms. Recover what you are losing from browser-side tracking and non consented traffic. Protect your campaign performance and attribution on Google, Meta, and Amazon. Server Google Tag Manager (sGTM) Meta Signals Gateway ![](https://usercentrics.com/us/wp-content/uploads/2026/06/Server-side-tagging.svg?v=fa57ddd6f7784ec4) ![](https://usercentrics.com/us/wp-content/uploads/2026/06/Meta-signals-gateway.svg?v=b3dd4f440ad83de5) 3 ## Expansion: Maximize first-party data Optimize consent rates and capture richer preference data alongside consent. Build first-party audience depth that reduces your reliance on third parties. Preference Manager ![](https://usercentrics.com/us/wp-content/uploads/2026/06/preference-manager.svg?v=185af78afd51b298) 4 ## AI Connectivity and access governance Apply your existing access governance to every AI agent and MCP connection. Be ready for the EU AI Act and the evolving agentic era. MCP Manager by Usercentrics ![](https://usercentrics.com/us/wp-content/uploads/2026/06/MCP.svg?v=c7e969257fd51edc) ## From individual products towards one Usercentrics Data Privacy Platform Web CMP APP CMP CTV CMP Privacy Policy Generator Server Google Tag Manager (sGTM) Meta Signals Gateway Preference Manager MCP Manager by Usercentrics SKIP Who we serve ## Built for data privacy, marketing, and IT teams ![](https://usercentrics.com/us/wp-content/uploads/2026/07/man1-150x150.png) Data, privacy, and compliance leaders ![](https://usercentrics.com/us/wp-content/uploads/2026/07/woman2-150x150.png) Marketing and performance leaders ![](https://usercentrics.com/us/wp-content/uploads/2026/07/woman-it-150x150.png) IT, security, and engineering experts > "I need compliant data practices across every market and channel, including AI." ### Data, privacy, and compliance leaders Challenge Consistent governance across the GDPR, DMA, EU AI Act, and CCPA/CPRA that requires a single framework. How we help Unified compliance infrastructure for web, app, and AI. Get audit trails, regulatory coverage across 50+ frameworks, and MCP Manager for AI connectivity and internal compliance. ![](https://usercentrics.com/us/wp-content/uploads/2026/06/Data-privacy.png) > "I need my ad campaigns to keep performing as privacy restrictions tighten." ### Marketing and performance leaders Challenge Signal loss and broken attribution are degrading ROAS on Google and Meta. Third-party data is less reliable. How we help sGTM and Meta Signals Gateway restore consented first-party signals. Consent Mode across Google, Amazon, and Microsoft protects campaign performance. ![](https://usercentrics.com/us/wp-content/uploads/2026/06/Marketing.png) > "I need to enable AI transformation without losing control of what agents access." ### IT, security, and engineering experts Challenge AI agents are connecting to CRMs, databases, and APIs via MCP with no centralized access controls or audit trail. How we help MCP Manager provides role-based access control, PII detection, real-time audit logs, and approval workflows. AI adoption governed from day one. ![](https://usercentrics.com/us/wp-content/uploads/2026/06/IT-2.png) Partners: Supercell, z – Ubisoft, personio, Highsnobiety / Titel Media, Delivery Hero, z – Hello Fresh Why now ## More privacy laws and ROI pressure. Less room for error. Signal loss, privacy compliance pressure, and ungoverned AI aren’t separate problems. They are compounding. 50+ global regulations and frameworks ### Compliance complexity GDPR, DMA, EU AI Act, CCPA/CPRA. Privacy compliance is both a regional and global requirement.It's the operating condition for every marketing team. Non-compliance doesn’t just create legal risk, it blocks ad features. [Usercentrics regulatory coverage ](https://usercentrics.com/regulations-and-frameworks/) up to 40% conversion signals can be lost in client-side setups ### Signal loss Browser restrictions, ad blockers and cookieless environments strip the signals Google, Microsoft and Meta need. Attribution breaks, ROAS degrades, and your campaigns run without the data they need to perform. [Read article ](https://usercentrics.com/knowledge-hub/server-side-tagging-the-hidden-roas-multiplier/) 3 in 4 organizations lack mature AI governance ### Ungoverned AI AI agents now connect to your CRMs, databases, and marketing platforms via MCP. They don’t just read: they act on behalf of your business. Without access controls or an audit trail, you have exposure and a compliance gap you can't afford to ignore. [Cisco AI governance research, 2026 ](https://www.cisco.com/c/dam/en_us/about/doing_business/trust-center/docs/cisco-privacy-benchmark-study-2026.pdf) More data isn’t the solution. You need trusted, consented data, routed correctly. Usercentrics Data Privacy Platform gives your marketing, data, and IT teams the infrastructure to collect valid user consent, restore lost first-party signals, and govern AI access from a single platform. Usercentrics data privacy platform advantage ## Unify consent, signals, and AI governance in one platform Most teams stitch together 4–6 separate tools for consent, signal recovery, first-party data, and AI connectivity and internal AI compliance. Each needs its own setup and data, and they never quite sync. #### Data flow across all products Provide data access to only one vendor. No extra due diligence or vendor approvals and no additional developer work. #### One consent record used everywhere A single consent signal powers your CMP, sGTM events, Meta Signals Gateway, Preference Manager, and AI governance. Each update propagates automatically across every channel. #### Privacy compliance that improves performance Higher consent rates directly improve the volume and quality of data reaching your ad platforms. Better signals mean better model learning and higher ROAS. The compliance investment pays for itself. #### Global Privacy compliance support The evolving regulatory landscape doesn’t pause for your campaign calendar. From the GDPR and CCPA to Google Consent Mode v2 and the EU AI Act, Usercentrics covers more than 50 global frameworks. Your ad platforms stay activated without needing your legal team’s constant oversight. ![](https://usercentrics.com/us/wp-content/uploads/2026/07/Property-1Data-flow-across-all-products-mobile.svg?v=1e26863933f22b4a) ![](https://usercentrics.com/us/wp-content/uploads/2026/07/Property-1One-consent-record-used-everywhere-mobile.svg?v=a8e9ab1380b4de5e) ![](https://usercentrics.com/us/wp-content/uploads/2026/07/Privacy-compliance-that-improves-performance-mobile.svg?v=bc762b55ee8a8455) ![](https://usercentrics.com/us/wp-content/uploads/2026/07/Global-privacy-compliance-support-mobile.svg?v=e507d5004f03ad9e) What customers say ## Trusted by teams like yours Usercentrics has built for global-scale change before. We have been helping companies utilize consent infrastructure ahead of GDPR enforcement. The same window is now open for AI connectivity and compliance, and companies that move now will have the same compounding advantage. Moritz Aubke Search Engine Marketing Manager at Konica Minolta “Ensuring users can decide what information to provide to us is central to our legal strategy and regulatory requirements. We chose Usercentrics because the CMP has been easy to implement and maintain, the functionality is frequently updated, and response times are very fast. We have a lot of IDs and properties in one account. Customization is user-friendly and previewing before publishing is really convenient. We know exactly what services are allowed to be active, and the extensive list of predefined services is regularly updated and saves us work.” Alix Courdier Head of Marketing Tech “Cookie compliance is crucial for ensuring data privacy and building trust with consumers. We chose Usercentrics CMP for its ability to provide harmonized compliance and marketing. We use it to manage user consent across various domains and over a dozen apps. The Google Consent Mode integration is also really useful. Since implementing the Usercentrics CMP, the company has experienced better compliance with data privacy regulations, improved user trust, and enhanced marketing capabilities.” Ann-Kathrin Meyer Product Owner Webshops “It's important to us to guarantee our users a data protection-compliant online shopping experience and display all cookie information transparently. Meeting regional legal requirements is also important. We chose Usercentrics because it meets the highest data protection standards, offers an intuitive user interface with great features, and was easy to integrate into our system. Working with the Usercentrics team has meant having a great partner at our side who supports us quickly and reliably with every question and new project.” Team Lead E-Commerce Müller Handels GmbH & Co. KG “We chose Usercentrics CMP because it's the market-leading platform for Consent Management with a well known reputation. Cooperation and support from the Usercentrics team during implementation was very customer-oriented and fast. Customizing the banner was really user-friendly and it's always automatically updated for new legal requirements, and our cookie acceptance rates have been high.” - **2.4M** — websites and apps in 195 countries - **8.8B** — monthly consents - **99%+** — customer retention rate - **4.3/5** — rating on G2 Regulatory coverage ## Compliance support wherever and however you operate [View full regulatory coverage](https://usercentrics.com/regulations-and-frameworks/) [ ![](https://usercentrics.com/us/wp-content/uploads/2025/11/GDPR.png) ![](https://usercentrics.com/wp-content/themes/usercentrics/img/icons/direction/ArrowRight.svg) ##### GDPR ](https://usercentrics.com/gdpr/) [ ![](https://usercentrics.com/us/wp-content/uploads/2025/11/CPRA.png) ![](https://usercentrics.com/wp-content/themes/usercentrics/img/icons/direction/ArrowRight.svg) ##### CCPA/CPRA ](https://usercentrics.com/ccpa/) [ ![](https://usercentrics.com/us/wp-content/uploads/2025/11/GDPR.png) ![](https://usercentrics.com/wp-content/themes/usercentrics/img/icons/direction/ArrowRight.svg) ##### DMA ](https://usercentrics.com/digital-markets-act-dma/) [ ![](https://usercentrics.com/us/wp-content/uploads/2024/08/tcf_cmp_badge.svg?v=d49fcbafa605fa1a) ![](https://usercentrics.com/wp-content/themes/usercentrics/img/icons/direction/ArrowRight.svg) ##### TCF v2.3 for publishers ](https://usercentrics.com/cmp-for-publishers/) [ ![](https://usercentrics.com/us/wp-content/uploads/2026/04/LogoGoogle__G__logo-1.png) ![](https://usercentrics.com/wp-content/themes/usercentrics/img/icons/direction/ArrowRight.svg) ##### Google Consent Mode (EU) ](https://usercentrics.com/usercentrics-cmp-and-google-consent-mode-v2/) [ ![](https://usercentrics.com/us/wp-content/uploads/2026/04/LogoAmazon-icon.png) ![](https://usercentrics.com/wp-content/themes/usercentrics/img/icons/direction/ArrowRight.svg) ##### Amazon Consent Signal ](https://usercentrics.com/usercentrics-cmp-and-amazon-consent-signal/) [ ![](https://usercentrics.com/us/wp-content/uploads/2026/04/Clarity.png) ![](https://usercentrics.com/wp-content/themes/usercentrics/img/icons/direction/ArrowRight.svg) ##### Microsoft Clarity Consent Mode ](https://usercentrics.com/usercentrics-cmp-and-microsoft-clarity-consent-mode/) [ ![](https://usercentrics.com/us/wp-content/uploads/2026/04/LogoMicrosoft_logo-1.png) ![](https://usercentrics.com/wp-content/themes/usercentrics/img/icons/direction/ArrowRight.svg) ##### Microsoft UET Consent Mode (EU) ](https://usercentrics.com/usercentrics-cmp-and-microsoft-consent-mode/) ## Start with consent management Start collecting user consent with Usercentrics Web Consent Management Platform. Free for 14-days. Every additional product you deploy draws from the same consent data. ## Frequently asked questions ### What is the Usercentrics Privacy Platform? The Usercentrics Privacy Platform is an integrated suite of products covering consent management, first-party signal recovery, preference data capture, and AI governance. Rather than requiring separate tools for each function, the platform connects consent, signals, and AI access controls through a single consent record, so every product draws from the same data without additional vendor relationships or developer work. ### What products are included in the Usercentrics Privacy Platform? The platform includes: - Usercentrics Web CMP and App CMP for consent collection across websites and mobile applications - Server-Side Google Tag Manager (sGTM) and Meta Signals Gateway for recovering consented first-party signals lost to browser-side restrictions - Preference Manager and Consent Rate Optimization for capturing richer first-party audience data - MCP Manager by Usercentrics for governing AI agent access to your marketing stack Each product is modular, though most teams start with Web CMP and add products as their requirements grow. ### Who is the Usercentrics Privacy Platform built for? The platform serves three primary audiences. Marketing and performance teams use it to protect campaign ROAS as privacy restrictions tighten. Data, privacy, and governance teams use it to maintain consistent compliance infrastructure across the global frameworks. IT, security, and engineering teams use it to control what AI agents can access and do across connected systems. ### How does Usercentrics help with signal loss and ad performance? Browser restrictions and cookieless environments degrade the signals that Google, Meta, and Amazon rely on for attribution and campaign optimization. Usercentrics sGTM moves data collection server-side, recovering consented signals that would otherwise be lost. Meta Signals Gateway routes first-party event data directly to Meta. Google Consent Mode is configured across Google, Amazon, and Microsoft ad platforms. Customers have reported up to 54 percent more tracked conversions after implementation. ### Which privacy regulations does Usercentrics support? Usercentrics covers more than 50 global privacy frameworks, including the GDPR, DMA, EU AI Act, TCF v2.3, CCPA/CPRA, Google Consent Mode v2, Amazon Consent Signal, and Microsoft UET Consent Mode. Coverage is designed to operate continuously, so regulatory updates do not require intervention from your legal or dev teams to maintain ad platform activation. ### How does Usercentrics support EU AI Act compliance? The EU AI Act includes transparency and governance requirements for organizations deploying or using AI systems, with key obligations applying from August 2026. MCP Manager helps meet these requirements by applying access controls, generating audit trails, and enforcing approval workflows across AI agent connections. Usercentrics’s regulatory coverage already includes the EU AI Act, alongside more than 50 other frameworks. ### What is MCP Manager by Usercentrics? Why does it matter now? MCP Manager is a governance product for AI agents that connect to business systems, such as CRMs, databases, and marketing platforms, via the Model Context Protocol (MCP). Without centralized access controls, AI agents can read and act on data without an audit trail, creating compliance gaps and liability exposure. MCP Manager provides role-based access control, PII detection, real-time audit logs, and approval workflows. It is designed to help organizations meet EU AI Act requirements and govern AI adoption from day one. ### How does a single consent record work across the platform? When a visitor provides or updates their consent on your website or app, that signal is stored once and automatically propagated to every connected product: CMP, sGTM event firing, Meta Signals Gateway, Preference Manager, and AI governance via MCP Manager. Changes update in real time across all channels, reducing the risk of stale or inconsistent consent data reaching your ad platforms or AI agents. ### Does Usercentrics update when privacy regulations and frameworks change? Yes. Regulatory coverage is maintained within the platform, so changes to frameworks like the GDPR, Google Consent Mode, or TCF don’t require manual reconfiguration on your end. The Privacy Policy Generator, for instance, includes automated updates as part of its design. For ad platform integrations, Consent Mode configurations across Google, Amazon, and Microsoft are kept current. ### Does Usercentrics integrate with Google, Microsoft, Meta, and Amazon ad platforms? Yes. Usercentrics configures Google Consent Mode v2 for Google Ads and Analytics, Amazon Consent Signal for Amazon DSP and attribution, and Microsoft UET Consent Mode for Microsoft Advertising and Microsoft Clarity Meta Signals Gateway handles first-party event routing to Meta. These integrations are designed to keep ad features activated and protect model learning quality when consent rates are high. ### Can I start with one product? Do I have to use pre-selected product bundles? Yes, you can start with one product. The platform is designed for incremental adoption. Most organizations begin with Usercentrics Web CMP to establish a consent foundation, then add products, such as sGTM, Meta Signals Gateway, or Preference Manager, as their data strategy matures. Because all products share the same consent record and script, each addition does not require new vendor onboarding or additional developer work. ### Is there a free trial available for Usercentrics Privacy Platform? Yes. You can get started with Usercentrics Web CMP for free for 14 days, no credit card required. 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