{"id":741,"date":"2020-10-16T15:42:37","date_gmt":"2020-10-16T13:42:37","guid":{"rendered":"https:\/\/stage.usercentrics.com\/de\/?post_type=on_demand_webinar&#038;p=4532"},"modified":"2024-09-11T15:49:58","modified_gmt":"2024-09-11T13:49:58","slug":"consent-rate-optimization","status":"publish","type":"event","link":"https:\/\/usercentrics.com\/de\/events\/consent-rate-optimization\/","title":{"rendered":"Consent Rate Optimization"},"content":{"rendered":"<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:1;\">\n    \n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-our-partner\">Our partner<\/h2>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:2;\">\n    \n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"175\" height=\"90\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2020\/10\/logo-partner-Feld-M.png\" alt=\"\" class=\"wp-image-3948\" style=\"object-fit:cover\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<p><span style=\"font-weight: 400;\">Sp\u00e4testens seit dem EuGH-Urteil im Oktober letzten Jahres befindet sich die Digitalmarketingbranche in Aufruhr. Denn seitdem steht fest, dass Werbe- und Marketing-Cookies nur mit expliziter Nutzereinwilligung gesetzt werden d\u00fcrfen. Das macht den Einsatz einer Consent Management Platform (CMP) unumg\u00e4nglich. Allerdings bedeutet das mitnichten das Ende des Digitalmarketings, denn es gibt zahlreiche M\u00f6glichkeiten, um die Opt-in Rate zu optimieren. In diesem Webinar zeigen wir auf, wie Sie Ihre Opt-in Rate optimieren und sich zeitgleich auf rechtlich sicherem Terrain bewegen k\u00f6nnen.<\/span><\/p>\n<h3>Was Sie erwartet:<\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Die aktuelle Rechtslage und Anforderungen an eine konforme Einwilligung<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Was ist Consent Rate Optimization und welche Hebel gibt es daf\u00fcr?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tipps &amp; konkrete Beispiele f\u00fcr den Einsatz einer CMP bei rechtlicher Sicherheit und maximaler Opt-in Rate<\/span><\/li>\n<\/ul>\n<h3>An wen richtet sich das Webinar<\/h3>\n<p><span style=\"font-weight: 400;\">Marketing- und IT-Verantwortliche, Unternehmensjuristen, Website-Betreiber und Agenturen.<\/span><\/p>\n<p><em>\u00b9der Webinar-Partner ist Feld M<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Sp\u00e4testens seit dem EuGH-Urteil im Oktober letzten Jahres befindet sich die Digitalmarketingbranche in Aufruhr. Denn seitdem steht fest, dass Werbe- und Marketing-Cookies nur mit expliziter Nutzereinwilligung gesetzt werden d\u00fcrfen. Das macht den Einsatz einer Consent Management Platform (CMP) unumg\u00e4nglich. Allerdings bedeutet das mitnichten das Ende des Digitalmarketings, denn es gibt zahlreiche M\u00f6glichkeiten, um die Opt-in [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"editor_notices":[]},"tags":[],"magazine_issue":[],"magazine_tag":[],"resource_tag":[4],"class_list":["post-741","event","type-event","status-publish","hentry","resource_tag-datenschutz"],"acf":[],"yoast_head":"<title>Webinar |\u00a0Consent Rate Optimization |\u00a0Usercentrics<\/title>\n<meta name=\"description\" content=\"In diesem Webinar geben wir Ihnen Tipps &amp; ziegen Ihnen konkrete Beispiele f\u00fcr den Einsatz einer CMP bei rechtlicher Sicherheit und maximaler Opt-in Rate.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar | Consent Rate Optimization | Usercentrics\" \/>\n<meta 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