{"id":772,"date":"2020-12-15T12:25:27","date_gmt":"2020-12-15T11:25:27","guid":{"rendered":"https:\/\/stage.usercentrics.com\/de\/?post_type=on_demand_webinar&#038;p=5124"},"modified":"2024-09-11T16:00:52","modified_gmt":"2024-09-11T14:00:52","slug":"requiem-fuer-einen-cookie-der-cookie-stirbt-was-tun","status":"publish","type":"event","link":"https:\/\/usercentrics.com\/de\/events\/requiem-fuer-einen-cookie-der-cookie-stirbt-was-tun\/","title":{"rendered":"Requiem f\u00fcr einen Cookie &#8211; Der Cookie stirbt, was tun?"},"content":{"rendered":"<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:1;\">\n    \n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-unser-partner\">Unser Partner<\/h2>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:2;\">\n    \n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"85\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2020\/12\/DEPT_logo_black_RGB-300x85.png\" alt=\"\" class=\"wp-image-3954\" style=\"object-fit:cover\" srcset=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2020\/12\/DEPT_logo_black_RGB-300x85.png 300w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2020\/12\/DEPT_logo_black_RGB-768x219.png 768w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2020\/12\/DEPT_logo_black_RGB.png 1012w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<p data-renderer-start-pos=\"108\">Naht das Ende des Cookies? Beobachtet man die Marktentwicklungen des vergangenen Jahres, dann stehen die Zeichen zumindest auf Abschied. Denn bereits jetzt blockieren Internet-Browser wie Firefox oder Safari standardm\u00e4\u00dfig Third-Party-Cookies. Und auch verschiedene Technologieanbieter wie z.B. Oracle verabschiedeten sich bereits vom Gesch\u00e4ft mit den Third-Party-Daten. Zus\u00e4tzlich kommen datenregulatorische Vorgaben und Entscheidungen von Datenschutzbeh\u00f6rden hinzu.<\/p>\n<p data-renderer-start-pos=\"577\">Summiert man alles auf, so ist das Verlustpotenzial durch weniger zielgenaue Nutzeransprache, nicht zu vernachl\u00e4ssigen. Vor allem Performance Marketing Manager stehen nun vor vielen Fragen: D\u00fcrfen in Zukunft \u00fcberhaupt noch Cookies f\u00fcr Werbezwecke genutzt werden bzw. was genau wird in Zukunft \u00fcberhaupt noch m\u00f6glich sein? Was bedeutet das f\u00fcr Ihr Unternehmen? Und wie schauen zuk\u00fcnftige Alternativen aus? Die Antworten erhalten Sie in unserem Webinar!<\/p>\n<h3 data-renderer-start-pos=\"1030\"><strong data-renderer-mark=\"true\">Das erwartet Sie:<\/strong><\/h3>\n<ul>\n<li data-renderer-start-pos=\"1051\">\u00dcberblick \u00fcber aktuelle Marktentwicklungen<\/li>\n<li data-renderer-start-pos=\"1097\">Die Rolle des Consent Management und First Party Data<\/li>\n<li data-renderer-start-pos=\"1154\">Zuk\u00fcnftige Alternativen im Marketing<\/li>\n<\/ul>\n<p><em>\u00b9der Webinar-Partner ist die Digital-Agentur Dept<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Naht das Ende des Cookies? Beobachtet man die Marktentwicklungen des vergangenen Jahres, dann stehen die Zeichen zumindest auf Abschied. Denn bereits jetzt blockieren Internet-Browser wie Firefox oder Safari standardm\u00e4\u00dfig Third-Party-Cookies. Und auch verschiedene Technologieanbieter wie z.B. Oracle verabschiedeten sich bereits vom Gesch\u00e4ft mit den Third-Party-Daten. Zus\u00e4tzlich kommen datenregulatorische Vorgaben und Entscheidungen von Datenschutzbeh\u00f6rden hinzu. Summiert [&hellip;]<\/p>\n","protected":false},"featured_media":730,"template":"","meta":{"_acf_changed":false,"editor_notices":[]},"tags":[],"magazine_issue":[],"magazine_tag":[],"resource_tag":[7],"class_list":["post-772","event","type-event","status-publish","has-post-thumbnail","hentry","resource_tag-dsgvo-cookies"],"acf":[],"yoast_head":"<title>Der Cookie stirbt, was tun? 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