{"id":775,"date":"2021-03-04T11:00:53","date_gmt":"2021-03-04T10:00:53","guid":{"rendered":"https:\/\/stage.usercentrics.com\/de\/?post_type=on_demand_webinar&#038;p=6250"},"modified":"2024-09-11T15:56:36","modified_gmt":"2024-09-11T13:56:36","slug":"data-management-marketing-und-compliance","status":"publish","type":"event","link":"https:\/\/usercentrics.com\/de\/events\/data-management-marketing-und-compliance\/","title":{"rendered":"Data Management, Marketing und Compliance &#8211; Die neue K\u00f6nigsdisziplin f\u00fcr Marketer"},"content":{"rendered":"<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:1;\">\n    \n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-unser-partner\">Unser Partner<\/h2>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:2;\">\n    \n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"138\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2021\/03\/tealium_logo_cmyk-300x138.jpg\" alt=\"\" class=\"wp-image-3955\" style=\"object-fit:cover\" srcset=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2021\/03\/tealium_logo_cmyk-300x138.jpg 300w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2021\/03\/tealium_logo_cmyk-1024x472.jpg 1024w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2021\/03\/tealium_logo_cmyk-768x354.jpg 768w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2021\/03\/tealium_logo_cmyk-1536x708.jpg 1536w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2021\/03\/tealium_logo_cmyk-2048x944.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<p data-renderer-start-pos=\"433\">Daten sind das neue Gold &#8211; diese Aussage hat wohl jeder Marketer schon einmal geh\u00f6rt. Denn heutzutage stehen Daten mehr denn je im Fokus der Marketingstrategie eines jeden Marketers. Die Qualit\u00e4t und die \u00dcbermittlung von Daten an Drittanbieter ist dabei der Schl\u00fcssel zum Erfolg.<\/p>\n<p data-renderer-start-pos=\"715\">Zahlreiche Unternehmen verwenden aus diesem Grund Tag Management Systeme wie beispielsweise Tealium iQ. Ein solches System erm\u00f6glicht es, Kundendaten und Martech-Anbieter \u00fcber Web-, Mobile-, und IoT-verbundene Ger\u00e4te zu steuern und zu verwalten.<\/p>\n<p data-renderer-start-pos=\"962\">Allerdings: Sich nur auf die Erfassung der Daten zu fokussieren ist nicht mehr ausreichend, denn seit Mai 2018 schreibt die DSGVO vor, dass personenbezogene Daten nur mit expliziter Einwilligung des Nutzers erhoben werden d\u00fcrfen.<\/p>\n<p data-renderer-start-pos=\"1193\">Hier kommen Consent Management Plattformen ins Spiel. Denn CMPs erm\u00f6glichen es die Einwilligung der Nutzer DSGVO-konform einzuholen und zu verwalten. In diesem Webinar m\u00f6chten wir Ihnen mit Hilfe einer kurzen Demo die Integration zwischen Usercentrics und Tealium iQ vorstellen. Mit dieser L\u00f6sung reduziert sich der manuelle Aufwand immens und reduziert das Risiko der nicht DSGVO-konformen Datenerfassung und \u00dcbermittlung an Drittanbieter.<\/p>\n<p data-renderer-start-pos=\"1193\"><em>\u00b9der Webinar-Partner ist Tealium<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Daten sind das neue Gold &#8211; diese Aussage hat wohl jeder Marketer schon einmal geh\u00f6rt. Denn heutzutage stehen Daten mehr denn je im Fokus der Marketingstrategie eines jeden Marketers. Die Qualit\u00e4t und die \u00dcbermittlung von Daten an Drittanbieter ist dabei der Schl\u00fcssel zum Erfolg. Zahlreiche Unternehmen verwenden aus diesem Grund Tag Management Systeme wie beispielsweise [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"editor_notices":[]},"tags":[],"magazine_issue":[],"magazine_tag":[],"resource_tag":[4],"class_list":["post-775","event","type-event","status-publish","hentry","resource_tag-datenschutz"],"acf":[],"yoast_head":"<title>Data Management, Marketing &amp; Compliance - K\u00f6nigsdisziplin<\/title>\n<meta name=\"description\" content=\"Daten sind das neue Gold! 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