{"id":780,"date":"2021-07-23T09:24:40","date_gmt":"2021-07-23T07:24:40","guid":{"rendered":"https:\/\/stage.usercentrics.com\/de\/?post_type=on_demand_webinar&#038;p=8458"},"modified":"2025-04-25T10:07:00","modified_gmt":"2025-04-25T08:07:00","slug":"consent-based-marketing","status":"publish","type":"event","link":"https:\/\/usercentrics.com\/de\/events\/consent-based-marketing\/","title":{"rendered":"Consent-based Marketing &#8211; Eine neue Disziplin im Marketing"},"content":{"rendered":"<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:1;\">\n    \n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-unser-partner\">Unser Partner<\/h2>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:2;\">\n    \n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"106\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/bluesummit_Logo-300x106.png\" alt=\"\" class=\"wp-image-3959\" style=\"object-fit:cover\" srcset=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/bluesummit_Logo-300x106.png 300w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/bluesummit_Logo-1024x362.png 1024w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/bluesummit_Logo-768x271.png 768w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/bluesummit_Logo.png 1243w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<p data-pm-slice=\"1 1 []\">Seit nunmehr drei Jahren begleitet uns die Datenschutzgrundverordnung (DSGVO) und hat dabei erheblichen Einfluss auf das Alltagsgesch\u00e4ft eines jeden Digitalmarketers. Tracking ist seitdem nur noch mit expliziter Einwilligung (engl. Consent) des Nutzers m\u00f6glich\u00a0und f\u00fchrt so zu einem enormen Datenverlust.Dadurch wurde eine neue KPI f\u00fcr Marketer relevant, die davor nur wenig Beachtung fand: die Consent Rate. Doch was hat es mit dieser KPI auf sich? Was bedeutet das f\u00fcr das Alltagsgesch\u00e4ft des Marketers?\u00a0Warum sollte in jeder Datenstrategie die Consent Rate ber\u00fccksichtigt werden? Wie ist mit dem erfolgten Datenverlust umzugehen?\u00a0Und vor allem: Welchen Einfluss hat die Consent Rate auf den Umsatz? Diese und weitere Fragen beantworten Ihnen unsere Experten im Webinar!<\/p>\n\n<h3 data-pm-slice=\"1 3 []\"><strong>Das erwartet Sie<\/strong><\/h3>\n<ul>\n<li>Consent Management und DSGVO<\/li>\n<li>Case: Die Opt-in Rate und der Einfluss auf den Umsatz<\/li>\n<li>Implikationen f\u00fcr Ihre Datenstrategie<\/li>\n<li>Tipps: So steigern Sie Ihre Consent Rate<\/li>\n<li>FAQ<\/li>\n<\/ul>\n<p><em>\u00b9der Webinar-Partner ist die Blue Summit Media GmbH<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Seit nunmehr drei Jahren begleitet uns die Datenschutzgrundverordnung (DSGVO) und hat dabei erheblichen Einfluss auf das Alltagsgesch\u00e4ft eines jeden Digitalmarketers. Tracking ist seitdem nur noch mit expliziter Einwilligung (engl. Consent) des Nutzers m\u00f6glich\u00a0und f\u00fchrt so zu einem enormen Datenverlust.Dadurch wurde eine neue KPI f\u00fcr Marketer relevant, die davor nur wenig Beachtung fand: die Consent Rate. [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":true,"editor_notices":[]},"tags":[],"magazine_issue":[],"magazine_tag":[],"resource_tag":[4],"class_list":["post-780","event","type-event","status-publish","hentry","resource_tag-datenschutz"],"acf":[],"yoast_head":"<title>Permission Marketing - Eine neue Disziplin im Marketing<\/title>\n<meta name=\"description\" content=\"Welchen Einfluss hat die Consent Rate auf den Umsatz? 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