{"id":790,"date":"2021-12-02T11:12:01","date_gmt":"2021-12-02T10:12:01","guid":{"rendered":"https:\/\/stage.usercentrics.com\/de\/?post_type=on_demand_webinar&#038;p=12386"},"modified":"2024-09-11T16:05:27","modified_gmt":"2024-09-11T14:05:27","slug":"marketing-und-datenschutz","status":"publish","type":"event","link":"https:\/\/usercentrics.com\/de\/events\/marketing-und-datenschutz\/","title":{"rendered":"Marketing und Datenschutz: DSGVO-konform durch den Marketing-Sales-Funnel"},"content":{"rendered":"<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:1;\">\n    \n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-unser-partner\">Unser Partner<\/h2>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:2;\">\n    \n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"174\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2021\/03\/Logo_Datenschutzexperte-300x174.png\" alt=\"\" class=\"wp-image-3958\" style=\"object-fit:cover\" srcset=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2021\/03\/Logo_Datenschutzexperte-300x174.png 300w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2021\/03\/Logo_Datenschutzexperte-1024x593.png 1024w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2021\/03\/Logo_Datenschutzexperte-768x445.png 768w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2021\/03\/Logo_Datenschutzexperte.png 1438w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<p>Der Marketing-Sales-Funnel birgt so manche Datenschutzrisiken &#8211; angefangen bei der Website, verschiedenen Ma\u00dfnahmen zur Lead-Generierung bis hin zur Datenspeicherung in CRM-Systemen und der Direktansprache durch das Sales-Team. Auf was m\u00fcssen Unternehmen also achten?<\/p>\n<p>Unsere Experten Paul Seelig, Legal Counsel bei Usercentrics, und Hauke Gerdey, Data Privacy Manager bei <a href=\"http:\/\/datenschutzexperte.de\/\" target=\"_blank\" rel=\"noopener\">datenschutzexperte.de<\/a>, nehmen Sie mit auf eine Reise durch den Marketing-Sales-Funnel und machen Sie auf Stolperfallen und rechtliche Fallstricke aufmerksam.<\/p>\n<p><em>\u00b9der Webinar-Partner ist die Proliance GmbH<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Der Marketing-Sales-Funnel birgt so manche Datenschutzrisiken &#8211; angefangen bei der Website, verschiedenen Ma\u00dfnahmen zur Lead-Generierung bis hin zur Datenspeicherung in CRM-Systemen und der Direktansprache durch das Sales-Team. Auf was m\u00fcssen Unternehmen also achten? Unsere Experten Paul Seelig, Legal Counsel bei Usercentrics, und Hauke Gerdey, Data Privacy Manager bei datenschutzexperte.de, nehmen Sie mit auf eine Reise [&hellip;]<\/p>\n","protected":false},"featured_media":792,"template":"","meta":{"_acf_changed":false,"editor_notices":[]},"tags":[],"magazine_issue":[],"magazine_tag":[],"resource_tag":[4],"class_list":["post-790","event","type-event","status-publish","has-post-thumbnail","hentry","resource_tag-datenschutz"],"acf":[],"yoast_head":"<title>Datenschutz im Marketing - Das m\u00fcssen Marketer beachten<\/title>\n<meta name=\"description\" content=\"Der Marketing-Sales-Funnel birgt so manche Datenschutzrisiken. 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