{"id":1095,"date":"2023-09-13T11:17:23","date_gmt":"2023-09-13T09:17:23","guid":{"rendered":"https:\/\/stage.usercentrics.com\/de\/?page_id=18974"},"modified":"2026-01-22T10:12:44","modified_gmt":"2026-01-22T09:12:44","slug":"preference-management","status":"publish","type":"page","link":"https:\/\/usercentrics.com\/de\/preference-management\/","title":{"rendered":"Preference Management"},"content":{"rendered":"<div class=\"alignfull uc-blog-hero uc-blog-hero--has-image uc-blog-hero--layout-product uc-ctx--blue\" data-id=\"blog_hero_69e22d3f518ad\">\n        <div class=\"uc-blog-hero__inner\">\n        <div class=\"uc-blog-hero__text\">\n                                                <div class=\"uc-blog-hero__subtitle like-label-l\">Usercentrics Preference Manager<\/div>\n                                <h1 class=\"uc-blog-hero__title like-h1-upper no-default-margin\">Personalisieren Sie Ihre Marketingkampagnen<\/h1>                                    <div class=\"uc-blog-hero__description\">Erfassen Sie Einwilligungen, Pr\u00e4ferenzen und Berechtigungen f\u00fcr Zero- und First-Party-Daten von Nutzern in einer Preference Management Platform unter Einhaltung h\u00f6chster Datenschutzstandards<\/div>\n                                                                                    <div class=\"uc-blog-hero__buttons\">\n                        <a id=\"a0d53be5-2f7c-4617-a437-8afda556fea5\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"\/de\/beratungsgespraech-buchen\/\" target=\"\"><span>Live-Demo buchen<\/span><\/a>                    <\/div>\n                                                                        <\/div>\n                            <div class=\"uc-blog-hero__background\">\n                                                    <div class=\"uc-blog-hero__shield\" aria-hidden=\"true\">\n                        <svg width=\"1066\" height=\"1066\" viewBox=\"0 0 1066 1066\" 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'{\"animation\":false,\"overlay\":true}';\n        <\/script>\n    <\/div>\n<\/div>\n\n    <script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"Usercentrics Preference Manager: Enable personalized and privacy-compliant customer experiences\",\"thumbnailUrl\":\"https:\\\/\\\/usercentrics.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/01\\\/preference_manager_video.png\",\"uploadDate\":\"2023-09-13 11:17:23\",\"embedUrl\":\"https:\\\/\\\/www.youtube.com\\\/embed\\\/1p7tYQBRRII?feature=oembed\"}<\/script>\n<\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<div id=\"sfcad87a38-2c88-4996-9b01-26e2e85d7c4b\" class=\"uc-scrollable-features uc-scrollable-features-fullwidth alignfull uc-scrollable-features-over-dark uc-ctx--dark bg-brand-primary-dark uc-scrollable-features-layout-product\" style=\"--back-image: url(https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/PMP.svg?v=bae7e84897b072e4)\">\n    <div class=\"uc-scrollable-features-inner\">\n        <div class=\"uc-scrollable-features-item--column\"\n     style=\"--column-size:6\">\n            <div class=\"uc-scrollable-features-item--label like-h5 no-default-margin\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2026\/01\/Star-rate-PMP.svg?v=a392e20638b17948\" class=\"attachment-full size-full\" alt=\"Star rate\" \/>                    <\/div>\n            <h3 class=\"uc-scrollable-features-item--heading no-default-margin\">Verbessern Sie Ihre Marketingergebnisse mit personalisierten Erlebnissen<\/h3>\n    <div class=\"uc-scrollable-features-item--content uc-scrollable-features-item--content--size-md\"><p>Der Usercentrics Preference Manager unterst\u00fctzt Sie bei der Erfassung von Nutzereinwilligungen, -pr\u00e4ferenzen und -berechtigungen. Nutzen Sie unser anpassbares Preference Center Portal und unsere Widgets, um Nutzerdaten aus verschiedenen Kan\u00e4len zu erfassen &#8211; Websites, Apps, E-Mail usw.<\/p>\n<\/div>\n            <ul class=\"uc-scrollable-features-item--features no-default-margin uc-scrollable-features-item--features_layout-list-fullwidht\">\n            <li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Passen Sie das Erscheinungsbild an Ihre Corporate Identity an<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>W\u00e4hlen Sie aus mehreren Sprachen, um eine nahtlose Kundenerfahrung in mehreren L\u00e4ndern zu gew\u00e4hrleisten<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Konfigurieren Sie flexible Widgets zur Erfassung detaillierter Nutzerpr\u00e4ferenzen und zur Personalisierung von Marketingkampagnen<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Integrieren Sie Erfassungspunkte (Widgets) ganz einfach als eingebettete Objekte direkt in Ihre Website<\/span><\/li>        <\/ul>\n                    <div class=\"uc-scrollable-features-item--buttons\"\n             data-close=\"\">\n                        <a id=\"53b529f5-0768-45a5-8afe-b9155031406b\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration uc-button-icon-right\" href=\"https:\/\/usercentrics.com\/de\/beratungsgespraech-buchen\/\" target=\"\"><span>Jetzt starten<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>        <\/div>\n    <\/div>\n<div class=\"uc-scrollable-features-item--column uc-scrollable-features-item--image\"\n     style=\"--column-size:6\">\n    <div class=\"uc-scrollable-features--image__wrapper\"><div class=\"uc-image-mapper\"><img loading=\"lazy\" decoding=\"async\" width=\"611\" height=\"407\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/Group-14.svg?v=441613824376b9a5\" class=\"desktop-image\" alt=\"\" \/><\/div><\/div><\/div>\n<div class=\"uc-scrollable-features-item--column\"\n     style=\"--column-size:6\">\n            <div class=\"uc-scrollable-features-item--label like-h5 no-default-margin\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2026\/01\/Chart-grow-PMP.svg?v=9e5fb4cb847f34d8\" class=\"attachment-full size-full\" alt=\"Chart grow\" \/>                    <\/div>\n            <h3 class=\"uc-scrollable-features-item--heading no-default-margin\">Vereinheitlichen Sie die Auswahlm\u00f6glichkeiten Ihrer Kunden f\u00fcr ganzheitliche Einblicke<\/h3>\n    <div class=\"uc-scrollable-features-item--content uc-scrollable-features-item--content--size-md\"><p>Eine einzige Plattform, auf der Sie Einwilligungen, Berechtigungen und Pr\u00e4ferenzen der Nutzer konsolidieren k\u00f6nnen, um eine einheitliche Sicht auf Ihre Kunden zu schaffen<\/p>\n<\/div>\n            <ul class=\"uc-scrollable-features-item--features no-default-margin uc-scrollable-features-item--features_layout-list-fullwidht\">\n            <li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Verwenden Sie ein Dashboard mit Mehrfachzugriff f\u00fcr eine vollst\u00e4ndige funktions\u00fcbergreifende Kontrolle<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Erhalten Sie einen granularen \u00dcberblick \u00fcber die Pr\u00e4ferenzen und Berechtigungen der Nutzer<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Speichern Sie Nutzereinwilligungsdaten und -entscheidungen sicher zur Erf\u00fcllung rechtlicher Anforderungen<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Exportieren Sie Daten zur einfachen Integration in bestehende Systeme und Prozesse<\/span><\/li>        <\/ul>\n            <\/div>\n<div class=\"uc-scrollable-features-item--column uc-scrollable-features-item--image\"\n     style=\"--column-size:6\">\n    <div class=\"uc-scrollable-features--image__wrapper\"><div class=\"uc-image-mapper\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"407\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/Group-15.svg?v=f147d70870f6f705\" class=\"desktop-image\" alt=\"\" \/><\/div><\/div><\/div>\n<div class=\"uc-scrollable-features-item--column\"\n     style=\"--column-size:6\">\n            <div class=\"uc-scrollable-features-item--label like-h5 no-default-margin\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2026\/01\/Privacy-Led-Marketing-PMP.svg?v=d3cf71b207bd4b13\" class=\"attachment-full size-full\" alt=\"Privacy Led Marketing\" \/>                    <\/div>\n            <h3 class=\"uc-scrollable-features-item--heading no-default-margin\">Optimieren Sie die Einwilligungen und Pr\u00e4ferenzen Ihrer Nutzer \u00fcber Ihre Marketing-Tools und Werbeplattformen hinweg<\/h3>\n    <div class=\"uc-scrollable-features-item--content uc-scrollable-features-item--content--size-md\"><p>Mit dem Usercentrics Preference Manager k\u00f6nnen Sie die Einwilligungen und Pr\u00e4ferenzen der Nutzer m\u00fchelos \u00fcber alle Kan\u00e4le und Marketing-Tools hinweg f\u00fcr Retargeting-Kampagnen und personalisierte Kommunikation aktivieren<\/p>\n<\/div>\n            <ul class=\"uc-scrollable-features-item--features no-default-margin uc-scrollable-features-item--features_layout-list-fullwidht\">\n            <li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Geben Sie Einwilligungsdaten und Nutzerentscheidungen f\u00fcr Retargetingzwecke mit flexibler Zwei-Wege-Integration weiter<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Verwenden Sie benutzerdefinierte, vorgefertigte Konnektoren, um Einwilligungen und Pr\u00e4ferenzen sicher an Tools von Drittanbietern weiterzugeben<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Integrieren Sie Ihre bevorzugten Marketing-Tools und Werbeplattformen wie Google, Facebook und LinkedIn, um Einwilligungsentscheidungen weiterzugeben<\/span><\/li>        <\/ul>\n            <\/div>\n<div class=\"uc-scrollable-features-item--column uc-scrollable-features-item--image\"\n     style=\"--column-size:6\">\n    <div class=\"uc-scrollable-features--image__wrapper\"><div class=\"uc-image-mapper\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"407\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/Group-16.svg?v=9067582e186bd1c9\" class=\"desktop-image\" alt=\"\" \/><\/div><\/div><\/div>\n<div class=\"uc-scrollable-features-item--column\"\n     style=\"--column-size:6\">\n            <div class=\"uc-scrollable-features-item--label like-h5 no-default-margin\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2026\/01\/Data-privacy-compliance-PMP.svg?v=eec090d738dfbcce\" class=\"attachment-full size-full\" alt=\"Data privacy compliance\" \/>                    <\/div>\n            <h3 class=\"uc-scrollable-features-item--heading no-default-margin\">Erf\u00fcllen Sie die Datenschutzanforderungen der Werbeplattformen<\/h3>\n    <div class=\"uc-scrollable-features-item--content uc-scrollable-features-item--content--size-md\"><p>Halten Sie Compliance-Standards f\u00fcr die Verarbeitung und Weitergabe personenbezogener Daten von Nutzern ein. Erf\u00fcllen Sie die Anforderungen von Ad-Tech-Plattformen (Google, Facebook und LinkedIn) und von Datenschutzgesetzen wie der DSGVO, dem CCPA\/CPRA und weiteren.<\/p>\n<\/div>\n            <ul class=\"uc-scrollable-features-item--features no-default-margin uc-scrollable-features-item--features_layout-list-fullwidht\">\n            <li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Greifen Sie auf den Audit-Pfad f\u00fcr alle Aktionen mit Pr\u00e4ferenzdaten zu, um Informationen dar\u00fcber zu erhalten, wer, wann und was ge\u00e4ndert wurde<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Erreichen Sie Datenschutzkonformit\u00e4t mit einem Single- oder Double-Opt-In-Prozess, um informierte und datenschutzkonforme Entscheidungen zu gew\u00e4hrleisten<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Profitieren Sie von einem Analytics-Dashboard f\u00fcr die Einwilligungsraten aller Konfigurationen<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Erm\u00f6glichen Sie es den Nutzern, ihre Einwilligung und Einstellungen \u00fcber ein einfaches und sicheres Interface zu verwalten<\/span><\/li>        <\/ul>\n            <\/div>\n<div class=\"uc-scrollable-features-item--column uc-scrollable-features-item--image\"\n     style=\"--column-size:6\">\n    <div class=\"uc-scrollable-features--image__wrapper\"><div class=\"uc-image-mapper\"><img loading=\"lazy\" decoding=\"async\" width=\"609\" height=\"406\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/12\/Comply-with-ad-platforms-privacy-requirements-PMP.svg?v=dbdf5c756ef4de16\" class=\"desktop-image\" alt=\"Illustration showing multiple CMP settings\" \/><\/div><\/div><\/div>\n    <\/div>\n    <\/div>\n    <script type=\"module\">\n        new ScrollableFeaturesInline(\n            document.querySelector('#sfcad87a38-2c88-4996-9b01-26e2e85d7c4b'),\n            {layout: 'product'}\n        )\n    <\/script>\n\n\n<div id=\"uc-cta_69e22d3f75d03\" class=\"uc-cta uc-cta--button alignfull uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Erfahren Sie mehr \u00fcber den Usercentrics Preference Manager<\/div>\n                                                                                <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"a8bb3aa8-a59e-4993-9fc5-b9969d949e7d\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"\/de\/beratungsgespraech-buchen\/\" target=\"\"><span>Sales kontaktieren<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69e22d3f75d03\"));\n    <\/script>\n\n\n<div class=\"uc-cards-slider uc-cards-slider--layout-default uc-ctx--dark\">\n        <div class=\"container\">\n                            <div class=\"uc-cards-slider__heading\">\n                <div class=\"uc-cards-slider__heading__title like-h2 no-default-margin\">\n                    Deshalb sollten Sie den Usercentrics Preference Manager nutzen                <\/div>\n\n                            <\/div>\n                    <div class=\"uc-slider uc-slider--not-drag\" id=\"slider_69e22d3f77175\">\n                <div class=\"uc-slider__window\">\n            <div class=\"uc-slider__track\">\n                <div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M72 0V39C72 54 57 72 36 72C15 72 0 54 0 39V0H72ZM60 12H12V39C12 42.7245 14.0286 48.0581 18.6103 52.6397C23.0182 57.0476 29.0621 60 36 60C42.9379 60 48.9818 57.0476 53.3897 52.6397C57.9714 48.0581 60 42.7245 60 39V12Z\" fill=\"#00A2FF\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M35.627 33L23.1582 22.6093L30.8404 13.3907L54.3716 33L30.8404 52.6093L23.1582 43.3907L35.627 33Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Einfache und intuitive Einrichtung         <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Benutzerfreundliche Plattform f\u00fcr eine nahtlose Einrichtung und Integration. Intuitiv f\u00fcr technisch und nicht-technisch versierte Nutzer.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24 18H18V27H24V18ZM54 33H48V42H54V33ZM30 18H54V27H30V18ZM42 42V33H18V42H42Z\" fill=\"#00A2FF\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M72 0V39C72 54 57 72 36 72C15 72 0 54 0 39V0H72ZM60 12H12V39C12 42.7245 14.0286 48.0581 18.6103 52.6397C23.0182 57.0476 29.0621 60 36 60C42.9379 60 48.9818 57.0476 53.3897 52.6397C57.9714 48.0581 60 42.7245 60 39V12Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Eingebauter Datenschutz        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Seit 2012 leistet Usercentrics Pionierarbeit bei der Entwicklung von erstklassigen und hochmodernen Datenschutzl\u00f6sungen, die sich an Ihren rechtlichen und Marketingzielen orientieren und eine solide Einhaltung der Datenschutzvorschriften gew\u00e4hrleisten.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M72 0V39C72 54 57 72 36 72C15 72 0 54 0 39V0H72ZM60 12H12V39C12 42.7245 14.0286 48.0581 18.6103 52.6397C23.0182 57.0476 29.0621 60 36 60C42.9379 60 48.9818 57.0476 53.3897 52.6397C57.9714 48.0581 60 42.7245 60 39V12Z\" fill=\"#00A2FF\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M27 33C27 37.9706 31.0294 42 36 42C40.9706 42 45 37.9706 45 33H57C57 44.598 47.598 54 36 54C24.402 54 15 44.598 15 33H27Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Umfassender Support        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Unser engagiertes Support-Team ist immer bereit, Ihnen zu helfen. Erhalten Sie schnelle, klare und gr\u00fcndliche L\u00f6sungen f\u00fcr Ihre Fragen oder Bedenken<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n            <script type=\"module\">\n            new Uc_Slider(document.querySelector(\"#slider_69e22d3f77175\"), {\"drag_enabled\":false,\"is_qa_card\":false})\n        <\/script>\n                        <\/div>\n<\/div>\n\n\n<div id=\"uc-cta_69e22d3f778a1\" class=\"uc-cta uc-cta--button alignfull uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                            <div class=\"uc-cta__label like-label-m\">Jetzt starten<\/div>\n                                        <div class=\"uc-cta__heading no-default-margin\">Kontaktieren Sie unser Team, um Ihre Demo zu erhalten und testen Sie den Usercentrics Preference Manager 30 Tage lang kostenlos.<\/div>\n                                                                                <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"c4375531-dbb5-4c47-8e42-385e2f61d577\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"\/de\/beratungsgespraech-buchen\/\" target=\"\"><span>Demo buchen<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69e22d3f778a1\"));\n    <\/script>\n\n\n<div class=\"bg-brand-primary-dark uc-flex-row--background-right uc-ctx--dark\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:2;\">\n    \n\n<h3 class=\"wp-block-heading has-brand-white-color has-text-color has-link-color wp-elements-ebb2896c45662b51d227dccb3370faa5\" id=\"h-den-usercentrics-preference-manager-einrichten\"><strong>Den Usercentrics Preference Manager einrichten<\/strong><\/h3>\n\n\n\n<p class=\"has-brand-white-color has-text-color has-link-color wp-elements-c92ea1d9edab5d890c752db6578e6b6e\">Hier finden Sie detaillierte Informationen zur reibungslosen Einrichtung des Preference Managers. Lesen Sie unsere Dokumentation f\u00fcr eine schrittweise Anleitung.<\/p>\n\n\n<a id=\"5e667414-1e65-47ea-ae47-554c63f13e5a\" class=\"uc-button uc-button-size-m uc-button-link  no-default-link-decoration uc-button-icon-right\" href=\"https:\/\/docs.usercentrics.com\/#\/preference-manager\" target=\"_blank\"><span>Dokumentation erkunden<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:3;\">\n    \n\n<figure class=\"wp-block-image alignright size-full\"><img decoding=\"async\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2024\/08\/Group-34160-1-1.png\" alt=\"\" class=\"wp-image-3105\"\/><\/figure>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-primary-dark uc-flex-row--background-right alignfull uc-ctx--dark\" style=\"background-image: url(&quot;https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/shield_background.svg?v=0dbf131998e905a1&quot;);\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:5;\">\n    \n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-9);--i:4;\">\n    \n\n<p class=\"has-brand-blue-color has-text-color has-link-color wp-elements-c9c22d60ce81d309319b63555aeb68bb\"><strong>RESSOURCEN F\u00dcR SIE <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading no-default-margin has-brand-white-color has-text-color has-link-color wp-elements-092eabf987098767697dcb0fac81c875\" id=\"h-erfahren-sie-mehr-uber-preference-management\">Erfahren Sie mehr \u00fcber Preference Management<\/h2>\n\n\n\n<p class=\"has-brand-white-color has-text-color has-link-color wp-elements-9f2f7dc4963730f53e89a6297739779f\">M\u00f6chten Sie mehr dar\u00fcber erfahren, wie Usercentrics Sie \u00fcber die Erfassung von Nutzereinwilligungen, -pr\u00e4ferenzen und -berechtigungen hinaus unterst\u00fctzen kann? Entdecken Sie unsere Blogartikel, Checklisten und Expertenressourcen, die Ihnen dabei helfen, Ihr Datenschutzmanagement zu verbessern und die Nutzererfahrung zu optimieren. <\/p>\n\n\n\n<p class=\"has-brand-white-color has-text-color has-link-color wp-elements-e450677b7acf98198048c459f585ef72\">Von detaillierten Einblicken in branchen\u00fcbliche Best Practices bis hin zu praktischen Tipps f\u00fcr die Implementierung effektiver Strategien zur Verwaltung von Pr\u00e4ferenzen und Einwilligungen &#8211; unsere Ressourcen helfen Ihnen, die Datenschutzvorschriften einzuhalten und gleichzeitig das Vertrauen Ihrer Nutzer zu st\u00e4rken. <\/p>\n\n\n\n<p class=\"has-brand-white-color has-text-color has-link-color wp-elements-f70cf58e00b6184ae33caf62c86a345a\">Ganz gleich, ob Sie Ihren derzeitigen Ansatz verfeinern oder die neuesten Trends im Datenschutzmanagement erkunden m\u00f6chten, hier finden Sie alles, was Sie brauchen.<\/p>\n\n<\/div>\n\n<\/div>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:8;\">\n    \n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:6;\">\n    \n\n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--on-black uc-resources-card--layout-knowledge uc-resources-card--full-width-cover uc-resources-card--js\" href=\"https:\/\/usercentrics.com\/de\/knowledge-hub\/preference-manager-integrationen-mailchimp-zapier\/\" target=\"_self\" id=\"ce0915fd-db22-4211-8225-43ed0bbd68f7\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"53ed6992-b5b7-4bd2-b9f7-05ce4368d359\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Artikel<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/Usercentrics-is-certified-for-Googles-new-CMP-requirement-for-publishers.jpg\" alt=\"Computer with hands icon\" srcset=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/Usercentrics-is-certified-for-Googles-new-CMP-requirement-for-publishers.jpg 1000w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/Usercentrics-is-certified-for-Googles-new-CMP-requirement-for-publishers-300x300.jpg 300w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/Usercentrics-is-certified-for-Googles-new-CMP-requirement-for-publishers-150x150.jpg 150w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/Usercentrics-is-certified-for-Googles-new-CMP-requirement-for-publishers-768x768.jpg 768w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/Usercentrics-is-certified-for-Googles-new-CMP-requirement-for-publishers-540x540.jpg 540w\" sizes=\"(max-width: 1000px) 100vw, 1000px\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">13. Aug 2024<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        Usercentrics Preference Manager-Integrationen: Vorteile und Mailchimp-Beispiel                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">Mit der Ausweitung der Datenschutzvorschriften ist die Integration von Marketing-Tools in das Preference Management \u00e4u\u00dferst wichtig. Aber welchen Mehrwert bieten Preference Management Platforms wie der Usercentrics Preference Manager den Marketers und wie komplex sind diese Integrationen? <\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"0f844fd6-e43e-4c9e-a729-b09f63ada46a\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Mehr lesen<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:7;\">\n    \n\n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--on-black uc-resources-card--layout-knowledge uc-resources-card--full-width-cover uc-resources-card--js\" href=\"https:\/\/usercentrics.com\/de\/knowledge-hub\/zero-first-und-third-party-daten\/\" target=\"_self\" id=\"2eac2838-75f8-4245-a277-56d816d3a5bd\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"6be4ce9b-e741-493d-b999-67027cd40856\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Artikel<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2023\/02\/Zero-party-first-party-second.jpg\" alt=\"\" srcset=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2023\/02\/Zero-party-first-party-second.jpg 1000w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2023\/02\/Zero-party-first-party-second-300x300.jpg 300w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2023\/02\/Zero-party-first-party-second-150x150.jpg 150w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2023\/02\/Zero-party-first-party-second-768x768.jpg 768w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2023\/02\/Zero-party-first-party-second-540x540.jpg 540w\" sizes=\"(max-width: 1000px) 100vw, 1000px\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">2. Feb 2023<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        Zero-, First- und Third Party Data: Wo liegen die Unterschiede und was gibt es zu beachten?                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">Wie werden Nutzerdaten gesammelt und welchen Einfluss hat die Art der Nutzerdaten auf Ihren Datenschutz? Wir zeigen Ihnen den Unterschied zwischen verschiedenen Datentypen und auf was Sie bei deren Verwendung achten m\u00fcssen.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"ed077a59-3522-4ff7-9d79-cf3793d1bbd2\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Mehr lesen<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n\n<\/div>\n\n<\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:9;\">\n    \n<div class=\"uc-faq-wrapper uc-faq-wrapper__heading\">\n    <div class=\"uc-faq-heading-wp\">\n        <h2 class=\"uc-faq-heading no-default-margin\">\n            H\u00e4ufig gestellte Fragen        <\/h2>\n    <\/div>\n    <div class=\"uc-faq-content\">\n        <div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Worin liegt der Unterschied zwischen Preference Management und Consent Management?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Eine Preference Management Platform verbessert das Nutzererlebnis, indem das Messaging, Angebote und weitere Interaktionen auf die individuellen Pr\u00e4ferenzen des Nutzers angepasst werden. Dies steigert die Kundenbindung und Kundenzufriedenheit, was wiederum zu h\u00f6heren Conversion Rates f\u00fchrt. Beim Consent Management werden hingegen Nutzereinwilligungen f\u00fcr Third-Party-Cookies und Tracker erfasst, die die personenbezogenen Daten der Nutzer online sammeln und verarbeiten.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Kann ich Consent Management- und Preference Management-Daten integrieren?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Auf jeden Fall. Indem Sie eine Consent Management- und Preference Management-L\u00f6sung gleichzeitig nutzen, k\u00f6nnen Sie alle Nutzerdaten in Ihr Preference Management-Portal integrieren. So haben Sie die M\u00f6glichkeit, einen zentralen Preference Management-Hub zu erstellen, in dem Nutzer eine Komplett\u00fcbersicht \u00fcber und Zugriff auf ihre Einwilligungen und Berechtigungen erhalten. Ihre Nutzer haben die Kontrolle \u00fcber ihre Einstellungen. Um rechtliche Compliance-Anforderungen zu erf\u00fcllen, m\u00fcssen Usercentrics-Nutzer ihr Preference Management-Portal in ihre Systeme integrieren, indem sie Datens\u00e4tze zusammenf\u00fchren. Auf diese Weise k\u00f6nnen Transparenz, Nutzerkontrolle und Datenschutzkonformit\u00e4t gew\u00e4hrleistet werden.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Bieten Sie Marketing Automation Platforms und \u00e4hnliche Systeme an?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Ja. Wir stellen eine Reihe standardm\u00e4\u00dfiger Datenanschl\u00fcsse bereit, die die nahtlose Integration von f\u00fchrenden Marketing Automation Platforms, CRMs und Customer Data Platforms (CDPs) vereinfacht. Dar\u00fcber hinaus haben wir unsere Auswahl an Anschl\u00fcssen erweitert, um den Bed\u00fcrfnissen unserer Kunden gerecht zu werden.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Was passiert, wenn ich interne Tools verwende?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Auch wenn Sie interne Tools verwenden, k\u00f6nnen Sie unsere L\u00f6sung anpassen. Wir stellen eine \u00f6ffentliche REST-API bereit, durch die Sie Ihre individuelle Plattform und unsere Preference Management Platform miteinander verkn\u00fcpfen k\u00f6nnen. Alternativ k\u00f6nnen auch Webhooks genutzt werden, um Pr\u00e4ferenzdaten effizient mit externen Systemen zu synchronisieren. Doch ganz gleich, \u00fcber welche Tools Sie verf\u00fcgen \u2013 wir erm\u00f6glichen Ihnen stets eine optimale Integration.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Ich nutze bereits ein Preference Tool auf meiner E-Mail-Marketing-Plattform. Warum sollte ich den Preference Manager nutzen?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Preference Tools auf E-Mail-Marketing-Plattformen sind in ihrer Funktion oft stark eingeschr\u00e4nkt. Diese Tools sind normalerweise darauf ausgelegt, Pr\u00e4ferenzen allein in den spezifischen Kommunikationskan\u00e4len auf der jeweiligen Plattform zu verwalten. Unter Umst\u00e4nden ist es nicht m\u00f6glich, Pr\u00e4ferenzdaten von anderen Quellen wie etwa Websites, Apps oder externen Systemen zu integrieren.<\/p>\n<p>Im Gegensatz dazu bietet eine dedizierte Preference Management Platform mehr Flexibilit\u00e4t. Sie wird nicht durch spezifische Marketing-Software beschr\u00e4nkt und kann Pr\u00e4ferenzen von verschiedenen Kan\u00e4len und Plattformen nahtlos zusammenf\u00fcgen. Dar\u00fcber hinaus unterst\u00fctzt ein dediziertes Preference Management Tool die Einhaltung von Datenschutzvorschriften, um sicherzustellen, dass Daten gem\u00e4\u00df der Datenschutzverordnungen und Branchenstandards verarbeitet werden.<\/p>\n<p>Neben Datenschutzkonformit\u00e4t bietet sich Ihnen durch die Anpassungsoptionen dieser L\u00f6sung auch die M\u00f6glichkeit, eine gr\u00f6\u00dfere Bandbreite an Nutzerszenarien und Gesch\u00e4ftsanforderungen effizient zu bearbeiten. Auf diese Weise wird ein dediziertes Preference Management Tool zu einem unsch\u00e4tzbaren Vorteil, wenn es darum geht, Nutzererlebnisse zu optimieren und Datenintegrit\u00e4t \u00fcber Ihr gesamtes Marketing-\u00d6kosystem aufrechtzuerhalten.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Erfassen Sie neben Marketingpr\u00e4ferenzen auch Einwilligungsdaten?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Mit dem Preference Manager von Usercentrics k\u00f6nnen Sie gesetzliche Opt-ins erfassen und so die Einhaltung gesetzlicher Anforderungen aus Datenschutzerkl\u00e4rungen und allgemeinen Gesch\u00e4ftsbedingungen gew\u00e4hrleisten. Sie haben die Option, Erfassungspunkte zu konfigurieren, die nahtlos in interne Prozesse integriert werden k\u00f6nnen. Dies ber\u00fccksichtigt die Entscheidungen der Endnutzer und erm\u00f6glicht das Tracking f\u00fcr Audit-Zwecke, insbesondere bei Einwilligungen, die widerrufen werden k\u00f6nnen. F\u00fcr mehr Transparenz wird empfohlen, in den nutzerseitigen Elementen einen Link zu Ihren Datenschutzerkl\u00e4rungen einzuf\u00fcgen. Dadurch wird sichergestellt, dass die Nutzer gem\u00e4\u00df vieler Datenschutzgesetze \u00fcber die rechtlichen Auswirkungen Ihrer Entscheidungen informiert werden.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Wie setzen sich Ihre Preise zusammen?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Unsere Preise h\u00e4ngen von dem Datenvolumen, das wir verarbeiten, und in erster Linie von der Anzahl betroffener Personen (Nutzer) ab, die ihre Pr\u00e4ferenzdaten bei uns speichern. W\u00e4hrend Sie mehrere Preference Center mit unterschiedlichen Erfassungspunkten einrichten k\u00f6nnen, wird Ihnen nur die Anzahl der Nutzer in Rechnung gestellt, die mit unserem Tool interagieren, nicht die Anzahl der Sessions.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"class_list":["post-1095","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<title>F\u00fcr Web und Apps \u2013 Preference Manager von Usercentrics<\/title>\n<meta name=\"description\" content=\"Nutzen Sie Zero-Party-Daten mit Consent Management und Preference Management. 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