{"id":2472,"date":"2024-09-06T16:48:23","date_gmt":"2024-09-06T14:48:23","guid":{"rendered":"https:\/\/stage.usercentrics.com\/de\/?page_id=2472"},"modified":"2026-01-06T15:52:55","modified_gmt":"2026-01-06T14:52:55","slug":"privacy-led-marketing","status":"publish","type":"page","link":"https:\/\/usercentrics.com\/de\/privacy-led-marketing\/","title":{"rendered":"Privacy-Led Marketing"},"content":{"rendered":"<div class=\"bg-background-light-noise uc-flex-row--background-right alignfull uc-ctx--base\" style=\"\" id=\"hero\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:1;\">\n    \n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-willkommen-im-zeitalter\">WILLKOMMEN IM ZEITALTER<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-des-privacy-led-marketings\">DES PRIVACY-LED MARKETINGS<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\" id=\"img-digital-trust\" style=\"margin-top:var(--wp--preset--spacing--2-xl)\"><img loading=\"lazy\" decoding=\"async\" width=\"824\" height=\"713\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/10\/The-state-of-digital-trust-DE-min.png\" alt=\"\" class=\"wp-image-7457\" style=\"object-fit:cover;width:450px;height:450px\" srcset=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/10\/The-state-of-digital-trust-DE-min.png 824w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/10\/The-state-of-digital-trust-DE-min-300x260.png 300w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/10\/The-state-of-digital-trust-DE-min-768x665.png 768w\" sizes=\"(max-width: 824px) 100vw, 824px\" \/><\/figure>\n\n\n<a id=\"btn-read-report\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration uc-button-center\" href=\"\/de\/resources\/state-of-digital-trust-report\/\" target=\"\"><span>Zum vollst\u00e4ndigen Bericht<\/span><\/a>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-black-brand-950 uc-flex-row--background-right alignfull uc-ctx--dark\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-8);--i:2;\">\n    \n\n<h3 class=\"wp-block-heading no-default-margin animate-text-opacity has-brand-white-color has-text-color has-link-color wp-elements-dbdd8f9d86c798263c881ef2d845d6ee\" id=\"h-fruher-war-es-im-marketing-ublich-so-viele-daten-wie-moglich-zu-sammeln-dies-fuhrte-jedoch-zu-invasivem-targeting-und-erschutterte-das-vertrauen-der-nutzer-glucklicherweise-gehort-dies-nun-der-vergangenheit-an-willkommen-in-einer-neuen-ara-in-der-transparenz-und-respekt-fur-die-einwilligungen-und-praferenzen-der-nutzer-an-erster-stelle-stehen-marken-setzen-jetzt-auf-integritat-und-sind-damit-auch-erfolgreich-so-bauen-unternehmen-vertrauen-bei-den-verbrauchern-auf-und-erzielen-nachhaltiges-wachstum-aber-das-ist-noch-nicht-alles\" style=\"padding-bottom:0\">Fr\u00fcher war es im Marketing \u00fcblich, so viele Daten wie m\u00f6glich zu sammeln. Dies f\u00fchrte jedoch zu invasivem Targeting und ersch\u00fctterte das Vertrauen der Nutzer.<br><br>Gl\u00fccklicherweise geh\u00f6rt dies nun der Vergangenheit an.<br><br>Willkommen in einer neuen \u00c4ra, in der Transparenz und Respekt f\u00fcr die Einwilligungen und Pr\u00e4ferenzen der Nutzer an erster Stelle stehen. Marken setzen jetzt auf Integrit\u00e4t und sind damit auch erfolgreich: So bauen Unternehmen Vertrauen bei den Verbrauchern auf und erzielen nachhaltiges Wachstum.<br><br>Aber das ist noch nicht alles \u2026<\/h3>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:3;\">\n    \n<div id=\"episodes\" class=\"uc-video-playlist alignfull uc-ctx--dark wp-elements-00e948a3c1e78cae84b580b0fb1b0d24\">\n    <div class=\"container\">\n        <div class=\"uc-video-playlist-track\">\n            <div class=\"uc-video-playlist-container\">\n                <ul class=\"uc-video-playlist-list\" tabindex=\"-1\" role=\"list\">\n    <div class=\"uc-video-playlist-list--track\">\n        <li class=\"uc-video-playlist-item active\" data-video-url=\"-0-e8l8HUI0\" role=\"listitem\" tabindex=\"0\">\n    <div class=\"uc-video-playlist-item--placeholder\">\n        <img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/09\/0-e8l8HUI0-HD.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/09\/0-e8l8HUI0-HD.jpg 1280w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/09\/0-e8l8HUI0-HD-300x169.jpg 300w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/09\/0-e8l8HUI0-HD-1024x576.jpg 1024w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/09\/0-e8l8HUI0-HD-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>    <\/div>\n    <div class=\"uc-video-playlist-item--info\">\n        <div class=\"uc-video-playlist-item--title\">How Users Are Outsmarting the UK\u2019s Age Verification Law | The Privacy-Led Marketing Show<\/div>\n                    <div class=\"uc-video-playlist-item--author\">Usercentrics<\/div>\n                \u00b7                    <div class=\"uc-video-playlist-item--extra\">7 Monate zuvor<\/div>\n            <\/div>\n<\/li>\n    <script type=\"application\/ld+json\">\n        {\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"How Users Are Outsmarting the UK\u2019s Age Verification Law | The Privacy-Led Marketing Show\",\"thumbnailUrl\":\"https:\\\/\\\/privacy-proxy-server.usercentrics.eu\\\/video\\\/youtube\\\/-0-e8l8HUI0-poster-image\",\"uploadDate\":\"2024-09-06 16:48:23\",\"embedUrl\":\"https:\\\/\\\/www.youtube.com\\\/embed\\\/-0-e8l8HUI0?feature=oembed\"}    <\/script>\n<li class=\"uc-video-playlist-item\" data-video-url=\"WIJKVwUSQhY\" role=\"listitem\" tabindex=\"0\">\n    <div class=\"uc-video-playlist-item--placeholder\">\n        <img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/09\/The-Trust-Gap-Thats-Costing-You-Millions.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/09\/The-Trust-Gap-Thats-Costing-You-Millions.jpg 1280w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/09\/The-Trust-Gap-Thats-Costing-You-Millions-300x169.jpg 300w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/09\/The-Trust-Gap-Thats-Costing-You-Millions-1024x576.jpg 1024w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/09\/The-Trust-Gap-Thats-Costing-You-Millions-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>    <\/div>\n    <div class=\"uc-video-playlist-item--info\">\n        <div class=\"uc-video-playlist-item--title\">The Trust Gap That\u2019s Costing You Millions | The Privacy-Led Marketing Show<\/div>\n                    <div class=\"uc-video-playlist-item--author\">Usercentrics<\/div>\n                \u00b7                    <div class=\"uc-video-playlist-item--extra\">8 Monate zuvor<\/div>\n            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srcset=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/08\/AI-Sets-Your-Plane-Ticket-Price-The-Privacy-Led-Marketing-Show.jpg 1280w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/08\/AI-Sets-Your-Plane-Ticket-Price-The-Privacy-Led-Marketing-Show-300x169.jpg 300w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/08\/AI-Sets-Your-Plane-Ticket-Price-The-Privacy-Led-Marketing-Show-1024x576.jpg 1024w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/08\/AI-Sets-Your-Plane-Ticket-Price-The-Privacy-Led-Marketing-Show-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>    <\/div>\n    <div class=\"uc-video-playlist-item--info\">\n        <div class=\"uc-video-playlist-item--title\">AI Sets Your Plane Ticket Price | The Privacy-Led Marketing Show<\/div>\n                    <div class=\"uc-video-playlist-item--author\">Usercentrics<\/div>\n                \u00b7                    <div 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class=\"uc-video-playlist-item--author\">Usercentrics<\/div>\n                \u00b7                    <div class=\"uc-video-playlist-item--extra\">10 Monate zuvor<\/div>\n            <\/div>\n<\/li>\n    <script type=\"application\/ld+json\">\n        {\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"How should AI agents fit into your business? | The Privacy-Led Marketing Show\",\"thumbnailUrl\":\"https:\\\/\\\/privacy-proxy-server.usercentrics.eu\\\/video\\\/youtube\\\/3-SbEu59pXE-poster-image\",\"uploadDate\":\"2024-09-06 16:48:23\",\"embedUrl\":\"https:\\\/\\\/www.youtube.com\\\/embed\\\/3-SbEu59pXE?feature=oembed\"}    <\/script>\n    <\/div>\n            <button id=\"38e7192b-48ae-425d-8720-94147b0a87c2\" class=\"uc-button uc-button-size-l uc-button-outlined\"><span>Mehr anzeigen<\/span><\/button>    <\/ul>\n                <div id=\"uc-video-playlist--featured\" class=\"uc-video-playlist-featured\">\n    \n<div class=\"uc-video-wrapper\">\n    <div 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86.5858C106.615 86.7652 106.667 86.9643 106.667 87.1663C106.667 87.3683 106.615 87.5674 106.516 87.7468C106.417 87.9262 106.273 88.0807 106.097 88.1974Z\" fill=\"white\"\/>\n<\/svg>\n                <\/button>\n            <\/div>\n                <div class=\"uc-video__wrapper\">\n            <div class=\"uc-video__container\">\n                <iframe loading=\"lazy\" title=\"How Users Are Outsmarting the UK\u2019s Age Verification Law | The Privacy-Led Marketing Show\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/-0-e8l8HUI0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>            <\/div>\n                    <\/div>\n        <script>\n            window.ucEmbedConfig = window.ucEmbedConfig || {};\n            window.ucEmbedConfig['e10a9ab2-00ac-4232-966b-76c99e8d674e'] = 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<div class=\"uc-video-playlist-featured--extra\">7 Monate zuvor<\/div>\n                    <\/div>\n    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<script type=\"module\">\n    window.ucRestUrl = 'https:\/\/usercentrics.com\/de\/wp-json\/uc\/';\n    new UC_Video_Playlist(document.querySelector('#episodes'));\n<\/script>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-azure uc-flex-row--background-right alignfull uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:4;\">\n    \n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-erfahren-sie-mehr-uber-privacy-led-marketing\">Erfahren Sie mehr \u00fcber Privacy-Led Marketing<\/h2>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-5);--i:5;\">\n    <\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:6;\">\n    \n\n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--on-black uc-resources-card--layout-knowledge uc-resources-card--full-width-cover uc-resources-card--js\" href=\"https:\/\/usercentrics.com\/de\/knowledge-hub\/eprivacy-alles-was-sie-darueber-wissen-muessen\/\" target=\"_self\" id=\"43063355-1656-4080-a7ae-7165f6f4be18\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"e51d4d41-5820-4d99-8a2b-88428b6be0af\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Artikel<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/03\/Comprehensive-GDPR-compliance-checklist-for-U.S.-companies.jpg\" alt=\"\" srcset=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/03\/Comprehensive-GDPR-compliance-checklist-for-U.S.-companies.jpg 1000w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/03\/Comprehensive-GDPR-compliance-checklist-for-U.S.-companies-300x300.jpg 300w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/03\/Comprehensive-GDPR-compliance-checklist-for-U.S.-companies-150x150.jpg 150w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/03\/Comprehensive-GDPR-compliance-checklist-for-U.S.-companies-768x768.jpg 768w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/03\/Comprehensive-GDPR-compliance-checklist-for-U.S.-companies-540x540.jpg 540w\" sizes=\"(max-width: 1000px) 100vw, 1000px\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">11. Mrz 2024<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        Die ePrivacy-Richtlinie, die ePrivacy-Verordnung und die DSGVO: Was bedeuten sie f\u00fcr Ihr Unternehmen?                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">Die ePrivacy-Richtlinie, die ePrivacy-Verordnung und die DSGVO wirken sich auf den Datenschutz f\u00fcr Nutzer und Unternehmen aus, die mit ihnen Gesch\u00e4fte t\u00e4tigen. Aber was sind sie und wie wirken sie sich auf Sie aus? Wir geben Ihnen einen \u00dcberblick \u00fcber ePrivacy, Cookies und Datenschutz in der EU.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"af090b68-8885-425c-be0d-4f971f82aeb6\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Mehr lesen<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:7;\">\n    \n\n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--on-black uc-resources-card--layout-knowledge uc-resources-card--full-width-cover uc-resources-card--js\" href=\"https:\/\/usercentrics.com\/de\/knowledge-hub\/rolle-der-gatekeeper-im-rahmen-des-gesetzes-ueber-digitale-maerkte-dma\/\" target=\"_self\" id=\"cc07f654-b2a0-4d48-bbdb-75e4aee22e4e\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"873883d8-9d69-4079-afc6-67af0702f735\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Artikel<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/Digital-Markets-Act-DMA-compliance-step-by-step-guide.jpg\" alt=\"\" srcset=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/Digital-Markets-Act-DMA-compliance-step-by-step-guide.jpg 1000w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/Digital-Markets-Act-DMA-compliance-step-by-step-guide-300x300.jpg 300w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/Digital-Markets-Act-DMA-compliance-step-by-step-guide-150x150.jpg 150w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/Digital-Markets-Act-DMA-compliance-step-by-step-guide-768x768.jpg 768w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/Digital-Markets-Act-DMA-compliance-step-by-step-guide-540x540.jpg 540w\" sizes=\"(max-width: 1000px) 100vw, 1000px\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">17. Jul 2024<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        Die Rolle der Gatekeeper gem\u00e4\u00df dem Gesetz \u00fcber digitale M\u00e4rkte (DMA)                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">Das Gesetz \u00fcber digitale M\u00e4rkte reguliert gro\u00dfe Online-Plattformen, sogenannte Gatekeeper, um fairen Wettbewerb zu f\u00f6rdern und die Rechte der Nutzer zu sch\u00fctzen. Erfahren Sie mehr \u00fcber die Rolle der Gatekeeper, die Benennungskriterien, die Pflichten und die Auswirkungen auf kleinere Unternehmen.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"98383768-b398-4be7-9cf3-135af9f00e26\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Mehr lesen<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:8;\">\n    \n\n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--on-black uc-resources-card--layout-knowledge uc-resources-card--full-width-cover uc-resources-card--js\" href=\"https:\/\/usercentrics.com\/de\/knowledge-hub\/digital-markets-act-dma-startups-kmu-vorteile\/\" target=\"_self\" id=\"0cda13fd-e23a-4bb9-9865-c3869e67ccdd\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"32535bd1-daca-4d14-ba44-e84546e1a32d\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Artikel<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2023\/11\/DMA.svg?v=af3e451995742a00\" alt=\"\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">2. Nov 2023<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        Auf dem digitalen Markt \u00fcberleben und erfolgreich sein: Warum Start-ups und KMU den Digital Markets Act (DMA) brauchen                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">Erfahren Sie, wie sich Start-ups und KMU dank des Digital Markets Act (DMA) besser auf dem digitalen Markt behaupten und die Privatsph\u00e4re der Nutzer sch\u00fctzen k\u00f6nnen. Lesen Sie weiter und erhalten Sie praktische Tipps zur Einhaltung des Digital Markets Act (DMA).<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"b61cff16-3c63-4b0d-99e0-2987e6b54254\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Mehr lesen<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-cards-slider uc-cards-slider--layout-qa_cards uc-ctx--base uc-cards-slider--is-slider\">\n        <div class=\"container\">\n                            <div class=\"uc-cards-slider__heading\">\n                <div class=\"uc-cards-slider__heading__title like-h2 no-default-margin\">\n                    Mehr \u00fcber Privacy-Led Marketing erfahren                <\/div>\n\n                            <\/div>\n                    <div class=\"uc-slider uc-slider--not-drag\" id=\"slider_69f9e55f1e2a2\">\n                    <div class=\"uc-slider__actions\">\n                                                    <div class=\"uc-slider__buttons\">\n                        <button type=\"button\" class=\"uc-button uc-button-size-l uc-button-contained\"\n                                aria-label=\"Previous\" disabled>\n                            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M16 22L6 12L16 2L17.775 3.775L9.55 12L17.775 20.225L16 22Z\" fill=\"black\"\/>\n<\/svg>\n                        <\/button>\n                        <button type=\"button\" class=\"uc-button uc-button-size-l uc-button-contained\"\n                                aria-label=\"Next\">\n                            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M8.52476 22.3682L6.74976 20.5932L14.9748 12.3682L6.74976 4.14316L8.52476 2.36816L18.5248 12.3682L8.52476 22.3682Z\" fill=\"black\"\/>\n<\/svg>\n                        <\/button>\n                    <\/div>\n                            <\/div>\n                <div class=\"uc-slider__window\">\n            <div class=\"uc-slider__track\">\n                <div class=\"uc-card-icon uc-card-icon-qa_cards uc-card-icon__size-large\">\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Geht es bei Privacy-Led Marketing nur um die Einhaltung der Datenschutzvorschriften?        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Die Einhaltung der Datenschutzvorschriften ist zwar wichtig und ein besonderer Bestandteil, aber Privacy-Led Marketing geht dar\u00fcber hinaus. Es geht letztlich darum, eine Marketinglandschaft zu schaffen, die die Einwilligungen und Pr\u00e4ferenzen der Kunden respektiert und wertsch\u00e4tzt und so langfristige Beziehungen und Markentreue f\u00f6rdert.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-qa_cards uc-card-icon__size-large\">\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Wird Privacy-Led Marketing meine Datenerfassung nicht einschr\u00e4nken?        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Privacy-Led Marketing mag zwar zu einer Reduzierung der Datenmenge f\u00fchren, aber die Qualit\u00e4t wird dadurch erheblich verbessert. Sie erhalten direkte Pr\u00e4ferenzdaten und Einblicke von Nutzern, die sich aktiv daf\u00fcr entschieden haben, mit Ihrer Marke zu interagieren. Dies erh\u00f6ht die Zielgenauigkeit und st\u00e4rkt die Kundenbeziehungen.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-qa_cards uc-card-icon__size-large\">\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Stehen Privacy-Led Marketing und Performance Marketing im Widerspruch zueinander?        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Ganz und gar nicht. Im Gegenteil: Privacy-Led Marketing verbessert das Performance Marketing, indem es Vertrauen und Loyalit\u00e4t aufbaut. Dies sind entscheidende Faktoren f\u00fcr den langfristigen Erfolg. Mit Privacy-Led Marketing k\u00f6nnen Sie Ihre Marketingziele erreichen und gleichzeitig die Privatsph\u00e4re der Verbraucher respektieren.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-qa_cards uc-card-icon__size-large\">\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Was sind die ersten Schritte zur Umsetzung von Privacy-Led Marketing?        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <div class=\"uc-accordion-item uc-accordion-item--opened\">\n<div class=\"uc-accordion-item__content\">\n<div class=\"uc-accordion-item__content__inner\">\n<p>Beginnen Sie mit der \u00dcberpr\u00fcfung Ihrer derzeitigen Datenpraktiken. Implementieren Sie eine zuverl\u00e4ssige Consent Management Platform (CMP), um die Einhaltung der Datenschutzvorschriften zu gew\u00e4hrleisten, und setzen Sie auf Zero- und First-Party-Daten sowie kontextbezogene Werbung. Die Aufkl\u00e4rung Ihrer Zielgruppe \u00fcber die Verwendung ihrer Daten ist nicht nur eine Standardvorschrift, sondern auch entscheidend f\u00fcr den Aufbau von Vertrauen.<\/p>\n<\/div>\n<\/div>\n<\/div>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-qa_cards uc-card-icon__size-large\">\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Wie kann ich meinen Kunden vermitteln, dass die Verarbeitung ihrer Daten von gegenseitigem Nutzen ist?        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Transparenz ist der Schl\u00fcssel. Erl\u00e4utern Sie klar und deutlich, wie und wof\u00fcr Sie die Daten Ihrer Kunden verwenden und welche Vorteile sie im Gegenzug erhalten. Stellen Sie zudem sicher, dass Ihre Kunden das Gef\u00fchl haben, die Kontrolle \u00fcber ihre Daten zu haben. Dieser Ansatz st\u00e4rkt das Vertrauen und erh\u00f6ht die Wahrscheinlichkeit, dass die Kunden ihre Daten weitergeben.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n            <script type=\"module\">\n            new Uc_Slider(document.querySelector(\"#slider_69f9e55f1e2a2\"), {\"ignoreMaxActiveSlideIndexLimit\":true,\"drag_enabled\":false,\"is_qa_card\":true})\n        <\/script>\n                        <\/div>\n<\/div>\n\n\n<div class=\"bg-brand-azure uc-flex-row--background-right alignfull uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:9;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-der-schwerpunkt-liegt-jetzt-auf-den-nutzern-und-nicht-mehr-auf-ihren-daten\" style=\"margin-bottom:var(--wp--preset--spacing--3-xl)\">Der Schwerpunkt liegt jetzt auf den Nutzern und nicht mehr auf ihren Daten<\/h2>\n\n\n<div class=\"uc-quote\">\n    <div class=\"uc-quote__inner\" style=\"--photo-size: var(--sz-128);\">\n                <div class=\"uc-quote__text\">\u201cTatsache ist, dass es in der AdTech-Branche in den letzten 30 Jahren ziemlich h\u00e4sslich zugegangen ist. Die Daten der Nutzer wurden ohne jede Einschr\u00e4nkung und mit sehr wenigen Konsequenzen gesammelt. Mit dem Aufkommen von Datenschutzgesetzen, Tracking-Schutzma\u00dfnahmen und einem wachsenden \u00f6ffentlichen Verst\u00e4ndnis f\u00fcr das Ausma\u00df dieser R\u00fccksichtslosigkeit \u00e4ndern sich die Dinge nun &#8211; hoffentlich zum Besseren.\u201d<\/div>\n                <div class=\"uc-quote__author-info\">\n                            <div class=\"uc-quote__photo-wp\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/10\/Simo-Ahava.svg?v=6c7e89a6dc0f25eb\"\n                         srcset=\"\"\n                         alt=\"Photo of Simo Ahava\"\n                         class=\"uc-quote__photo\"\n                         width=\"128\"\n                         height=\"128\"\n                         sizes=\"128px\"\n                    >\n                <\/div>\n                        <div class=\"uc-quote__author-info__text\">\n                                    <div class=\"uc-quote__author like-h5 no-default-margin\">Simo Ahava<\/div>\n                                                    <div class=\"uc-quote__position\">&mdash; Partner bei 8-bit-sheep und Mitbegr\u00fcnder von Simmer<\/div>\n                                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-off-white uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:10;\">\n    \n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-machen-sie-ihre-messstrategien-zukunftssicher\">Machen Sie Ihre Messstrategien zukunftssicher<\/h2>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-off-white uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row space-between container\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:11;\">\n    \n\n<a class=\"uc-card-course uc-card-course--col no-default-link-decoration\" href=\"https:\/\/courses.usercentrics.com\/course\/google-consent-mode-v2\" target=\"_blank\">\n    <div class=\"uc-card-course--background uc-ctx--dark\">\n                                    <img decoding=\"async\" width=\"684\" height=\"386\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/09\/Webinar-Google-Consent-Mode-V2-Course.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/09\/Webinar-Google-Consent-Mode-V2-Course.png 684w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/09\/Webinar-Google-Consent-Mode-V2-Course-300x169.png 300w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/>                        <\/div>\n    <div class=\"uc-card-course--details\">\n                    <div class=\"uc-card-course--text\">\n                <h3> Kurs zum Google Consent Mode V2<\/h3>\n                                    <p class=\"like-text-lg\">Der Google Consent Mode V2 ist da und Marketer:innen fragen sich: \u201eSollte mich das interessieren? Ist das wirklich so wichtig?\u201c Ja und ob!<br \/>\nDie Einhaltung neuer Datenschutzanforderungen ist entscheidend f\u00fcr erfolgreiche Werbung. Mit unserem kostenlosen Kurs sind Sie immer einen Schritt voraus. In leicht verst\u00e4ndlichen Lektionen erhalten Sie alle wichtigen Infos und lernen, wie Sie Ihre Werbung effektiv und wettbewerbsf\u00e4hig gestalten.<\/p>\n                            <\/div>\n                <div class='cb-course-card--author-link'>\n            <div class='uc-card-course--author'><div class=\"uc-quote__inner uc-quote--no-border\" style=\"--photo-size: var(--sz-64);\">\n                    <div class=\"uc-quote__author-info\">\n                            <div class=\"uc-quote__photo-wp\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/09\/Max.png\"\n                         srcset=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/09\/Max.png 500w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/09\/Max-300x300.png 300w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/09\/Max-150x150.png 150w\"\n                         alt=\"\"\n                         class=\"uc-quote__photo\"\n                         width=\"64\"\n                         height=\"64\"\n                         sizes=\"64px\"\n                    >\n                <\/div>\n                        <div class=\"uc-quote__author-info__text\">\n                                    <div class=\"uc-quote__author like-h5 no-default-margin\">Max Lucas<\/div>\n                                                    <div class=\"uc-quote__position\">&mdash; Managing Director &#038; Senior Consultant, DWC<\/div>\n                                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>                            <div class=\"uc-card-course--link\">\n                    <span id=\"22d28aac-a630-4c0f-af2f-b253bdceb26c\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Jetzt anmelden<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M4.88452 20.6968C4.33452 20.6968 3.86369 20.5009 3.47202 20.1093C3.08035 19.7176 2.88452 19.2468 2.88452 18.6968V4.69678C2.88452 4.14678 3.08035 3.67594 3.47202 3.28428C3.86369 2.89261 4.33452 2.69678 4.88452 2.69678H11.8845V4.69678H4.88452V18.6968H18.8845V11.6968H20.8845V18.6968C20.8845 19.2468 20.6887 19.7176 20.297 20.1093C19.9054 20.5009 19.4345 20.6968 18.8845 20.6968H4.88452ZM9.58452 15.3968L8.18452 13.9968L17.4845 4.69678H13.8845V2.69678H20.8845V9.69678H18.8845V6.09678L9.58452 15.3968Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>                <\/div>\n                    <\/div>\n    <\/div>\n<\/a>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:12;\">\n    \n\n<a class=\"uc-card-course uc-card-course--col no-default-link-decoration\" href=\"https:\/\/courses.usercentrics.com\/course\/marketing-measurement\" target=\"_blank\">\n    <div class=\"uc-card-course--background uc-ctx--dark\">\n                                    <img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/Privacy-Led-Marketing-Measurement-Course.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/Privacy-Led-Marketing-Measurement-Course.png 640w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/Privacy-Led-Marketing-Measurement-Course-300x169.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>                        <\/div>\n    <div class=\"uc-card-course--details\">\n                    <div class=\"uc-card-course--text\">\n                <h3> Kurs zur Marketing-Messung mit Privacy-Led Marketing<\/h3>\n                                    <p class=\"like-text-lg\">Halten Sie noch an alten Marketing-Methoden fest? Dann ist dieser Kurs NICHT f\u00fcr Sie.<br \/>\n<span style=\"font-weight: 400;\">In diesem Kurs erhalten Sie praxisnahe Strategien, Analytics-Know-how und zukunftssichere Frameworks f\u00fcr die Marketing-Messung, mit denen Sie im Zeitalter des Privacy-Led Marketings nicht nur mithalten, sondern nachhaltig wachsen<\/span>.<\/p>\n                            <\/div>\n                <div class='cb-course-card--author-link'>\n            <div class='uc-card-course--author'><div class=\"uc-quote__inner uc-quote--no-border\" style=\"--photo-size: var(--sz-64);\">\n                    <div class=\"uc-quote__author-info\">\n                            <div class=\"uc-quote__photo-wp\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/Jeff-Sauer.png\"\n                         srcset=\"\"\n                         alt=\"\"\n                         class=\"uc-quote__photo\"\n                         width=\"64\"\n                         height=\"64\"\n                         sizes=\"64px\"\n                    >\n                <\/div>\n                        <div class=\"uc-quote__author-info__text\">\n                                    <div class=\"uc-quote__author like-h5 no-default-margin\">Jeff Sauer<\/div>\n                                                    <div class=\"uc-quote__position\">&mdash; Co-Founder, MeasureU<\/div>\n                                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>                            <div class=\"uc-card-course--link\">\n                    <span id=\"c16d1680-4dff-40c2-90cb-56064506a747\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Jetzt anmelden<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M4.88452 20.6968C4.33452 20.6968 3.86369 20.5009 3.47202 20.1093C3.08035 19.7176 2.88452 19.2468 2.88452 18.6968V4.69678C2.88452 4.14678 3.08035 3.67594 3.47202 3.28428C3.86369 2.89261 4.33452 2.69678 4.88452 2.69678H11.8845V4.69678H4.88452V18.6968H18.8845V11.6968H20.8845V18.6968C20.8845 19.2468 20.6887 19.7176 20.297 20.1093C19.9054 20.5009 19.4345 20.6968 18.8845 20.6968H4.88452ZM9.58452 15.3968L8.18452 13.9968L17.4845 4.69678H13.8845V2.69678H20.8845V9.69678H18.8845V6.09678L9.58452 15.3968Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>                <\/div>\n                    <\/div>\n    <\/div>\n<\/a>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-cards-slider uc-cards-slider--layout-default uc-ctx--base\">\n        <div class=\"container\">\n                            <div class=\"uc-cards-slider__heading\">\n                <div class=\"uc-cards-slider__heading__title like-h2 no-default-margin\">\n                    Deshalb sollten Sie auf Privacy-Led Marketing setzen                <\/div>\n\n                            <\/div>\n                    <div class=\"uc-slider uc-slider--not-drag\" id=\"slider_69f9e55f24429\">\n                <div class=\"uc-slider__window\">\n            <div class=\"uc-slider__track\">\n                <div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-default\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M72 0V39C72 54 57 72 36 72C15 72 0 54 0 39V0H72ZM60 12H12V39C12 42.7245 14.0286 48.0581 18.6103 52.6397C23.0182 57.0476 29.0621 60 36 60C42.9379 60 48.9818 57.0476 53.3897 52.6397C57.9714 48.0581 60 42.7245 60 39V12Z\" fill=\"#00A2FF\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M35.627 33L23.1582 22.6093L30.8404 13.3907L54.3716 33L30.8404 52.6093L23.1582 43.3907L35.627 33Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h5 no-default-margin\">\n            Bauen Sie unersch\u00fctterliches Vertrauen auf        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Die Mehrheit (88%) der Verbraucher gibt an, dass Vertrauen ein wichtiges Kaufkriterium f\u00fcr sie ist. 59% sagen sogar, dass sie eher zum Kauf bereit sind*, wenn sie einer Marke vertrauen. Vertrauen ist und bleibt die wertvollste W\u00e4hrung im Marketing. Privacy-Led Marketing hilft Ihnen, dieses Vertrauen zu gewinnen und zu pflegen. <\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-default\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0 36V0H72V36C72 55.848 55.848 72 36 72C16.1519 72 0 55.848 0 36ZM36 61.3552C49.9836 61.3552 61.3552 49.9836 61.3552 36V10.6448H10.6448V36C10.6448 49.9836 22.0164 61.3552 36 61.3552ZM56.5257 34.8296C56.5257 46.1479 47.329 55.3486 36.0123 55.3553C24.6956 55.3486 15.499 46.1479 15.499 34.8296H26.1437C26.1437 40.2629 30.579 44.6982 36.0123 44.6982C41.4456 44.6982 45.8809 40.2752 45.8809 34.8296H56.5257ZM36.0123 55.3553C36.0082 55.3553 36.0041 55.3553 36 55.3553H36.0246C36.0205 55.3553 36.0164 55.3553 36.0123 55.3553Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h5 no-default-margin\">\n            Gehen Sie mit der Zeit oder riskieren Sie, den Anschluss zu verlieren        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Datenschutzgesetze wie die DSGVO, der CPRA und der Digital Markets Act (DMA) und Innovationen wie Google Consent Mode v2 und TCF v2.2 ver\u00e4ndern die digitale Landschaft rasant. Privacy-Led Marketing hilft Ihnen dabei, Datenschutzkonformit\u00e4t zu erreichen und auch aufrechtzuerhalten und gleichzeitig Ihre Strategien zukunftssicher zu machen. <\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-default\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0 36V0H72V36C72 55.848 55.848 72 36 72C16.1519 72 0 55.848 0 36ZM36 61.3552C49.9836 61.3552 61.3552 49.9836 61.3552 36V10.6448H10.6448V36C10.6448 49.9836 22.0164 61.3552 36 61.3552ZM30.2094 25.4414H41.8029H42.4559L53.2238 44.3778H40.9774L36 35.6426L31.0349 44.3778H18.7762L29.5442 25.4414H30.2094Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h5 no-default-margin\">\n            Erzielen Sie nachhaltiges Wachstum        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Die finanziellen Vorteile und die Wirtschaftlichkeit des Datenschutzes bleiben attraktiv. Unternehmen, die durch Datenschutz Vertrauen aufbauen, haben eine 1,6-fach h\u00f6here Wahrscheinlichkeit, ein Umsatzwachstum von mindestens 10% zu erzielen**. Privacy-Led Marketing ist nicht nur ethisch richtig, sondern auch profitabel und ein Muss f\u00fcr Ihr Gesch\u00e4ftsergebnis. <\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n            <script type=\"module\">\n            new Uc_Slider(document.querySelector(\"#slider_69f9e55f24429\"), {\"drag_enabled\":false,\"is_qa_card\":false})\n        <\/script>\n                        <\/div>\n<\/div>\n\n\n<div class=\"bg-brand-azure uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:13;\">\n    \n\n<p class=\"is-style-label-s has-brand-blue-color has-text-color has-link-color wp-elements-3a6715439c1a839e182b20b3a8ec51e8\">*Edelman Trust Barometer (2023)<br>**McKinsey &amp; Company, Digital Trust Survey (2022)<\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-off-white uc-flex-row--background-right alignfull uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:14;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-mehr-als-ein-kompromiss\" style=\"margin-bottom:var(--wp--preset--spacing--3-xl)\">Mehr als ein Kompromiss<\/h2>\n\n\n<div class=\"uc-quote\">\n    <div class=\"uc-quote__inner\" style=\"--photo-size: var(--sz-128);\">\n                <div class=\"uc-quote__text\">\u201cZu lange wurde die Privatsph\u00e4re der Nutzer als Kompromiss zwischen Wachstum und Compliance definiert. Doch Unternehmen erkennen zunehmend die Bedeutung des Datenschutzes. In den n\u00e4chsten Jahren werden Advertiser lernen m\u00fcssen, die Performance zu steigern und gleichzeitig die Pr\u00e4ferenzen der Kunden im Umgang mit ihren Daten zu respektieren.\u201d<\/div>\n                <div class=\"uc-quote__author-info\">\n                            <div class=\"uc-quote__photo-wp\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/10\/Adelina-Peltea-Privacy-Led-Marketing-e1725529627822.jpg\"\n                         srcset=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/10\/Adelina-Peltea-Privacy-Led-Marketing-e1725529627822.jpg 800w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/10\/Adelina-Peltea-Privacy-Led-Marketing-e1725529627822-300x300.jpg 300w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/10\/Adelina-Peltea-Privacy-Led-Marketing-e1725529627822-150x150.jpg 150w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/10\/Adelina-Peltea-Privacy-Led-Marketing-e1725529627822-768x768.jpg 768w\"\n                         alt=\"Adelina Peltea - CMO Usercentrics\"\n                         class=\"uc-quote__photo\"\n                         width=\"128\"\n                         height=\"128\"\n                         sizes=\"128px\"\n                    >\n                <\/div>\n                        <div class=\"uc-quote__author-info__text\">\n                                    <div class=\"uc-quote__author like-h5 no-default-margin\">Adelina Peltea<\/div>\n                                                    <div class=\"uc-quote__position\">&mdash; Chief Marketing Officer, Usercentrics<\/div>\n                                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n\n<style>#hero{overflow:hidden!important}#h-willkommen-im-zeitalter,h-des-privacy-led-marketings{transition:transform .8s cubic-bezier(.2,.8,.2,1);padding:0 50px}#img-digital-trust{position:relative;--grad-w:500px}#img-digital-trust>img{position:relative;display:block;width:100%;height:auto;z-index:1}#img-digital-trust::before{content:\"\";position:absolute;top:0;left:50%;transform:translateX(-50%);width:var(--grad-w,500px);height:100%;background:radial-gradient(121.31% 71.35% at 100% 100%,var(--Brand-400,rgba(44,183,255,.7)) 0,rgba(0,0,0,0) 100%),radial-gradient(72.53% 57.67% at 0 -10.37%,var(--Brand-400,rgba(44,183,255,.8)) 0,rgba(0,0,0,0) 100%),var(--Neutral-Black,#000);background-repeat:no-repeat;background-position:center;background-size:cover;pointer-events:none;z-index:0;border-radius:8px;transition:width .8s cubic-bezier(.2,.8,.2,1)}@media (max-width:550px){a#btn-read-report{width:100%;justify-content:center}#img-digital-trust{--img-w:90%;--img-h:250px}#img-digital-trust>img{width:var(--img-w,100%)!important;height:var(--img-h,auto)!important;object-fit:cover;transition:width .3s ease-out,height .3s ease-out}#img-digital-trust::before{left:50%;transform:translateX(-50%);width:100%;height:var(--grad-h,100%);transition:height .3s ease-out}}@media (prefers-reduced-motion:reduce){#img-digital-trust>img,#img-digital-trust::before{transition:none!important}}<\/style>\n\n<script>document.addEventListener(\"DOMContentLoaded\",function(){var e=document.getElementById(\"h-willkommen-im-zeitalter\");var t=document.getElementById(\"h-des-privacy-led-marketings\");var n=document.querySelector(\"#img-digital-trust > img\");var i=document.getElementById(\"img-digital-trust\");if(e){if(t){if(n){if(i){var o=16;var r=300;var a=500;var d=90;var l=100;var m=250;var u=400;var c=window.matchMedia(\"(max-width: 550px)\");var s=c.matches;e.style.willChange=\"transform\";t.style.willChange=\"transform\";function f(e){if(e<0){return 0}else{if(e>1){return 1}else{return e}}}function h(h){var g=-o*h;var p=o*h;e.style.transform=\"translateX(\"+g+\"%)\";t.style.transform=\"translateX(\"+p+\"%)\";if(s){var v=d+(l-d)*h;var w=m+(u-m)*h;i.style.setProperty(\"--img-w\",v.toFixed(2)+\"%\");i.style.setProperty(\"--img-h\",Math.round(w)+\"px\");i.style.removeProperty(\"--grad-h\")}else{var y=i.clientWidth||0;var b=a+(y-a)*h;if(b<a){b=a}i.style.setProperty(\"--grad-w\",Math.round(b)+\"px\");i.style.removeProperty(\"--img-w\");i.style.removeProperty(\"--img-h\")}}function g(){var e=window.scrollY||0;var t=r<1?1:r;return f(e\/t)}function p(){var e=Math.round(.4*window.innerHeight);if(e>400){e=400}if(e<120){e=120}r=e;s=c.matches;h(g())}function v(e){s=e.matches;h(g())}if(s){i.style.setProperty(\"--img-w\",d+\"%\");i.style.setProperty(\"--img-h\",m+\"px\")}else{i.style.setProperty(\"--grad-w\",a+\"px\")}h(0);window.addEventListener(\"scroll\",function(){h(g())},{passive:true});window.addEventListener(\"resize\",p,{passive:true});if(c.addEventListener){c.addEventListener(\"change\",v)}else{c.addListener(v)}p()}}}}});<\/script>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"class_list":["post-2472","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<title>Privacy-Led Marketing - 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