{"id":6802,"date":"2025-07-22T17:14:19","date_gmt":"2025-07-22T15:14:19","guid":{"rendered":"https:\/\/stage.usercentrics.com\/de\/?page_id=6802"},"modified":"2026-04-24T17:19:51","modified_gmt":"2026-04-24T15:19:51","slug":"right-time-right-data-read","status":"publish","type":"page","link":"https:\/\/usercentrics.com\/de\/right-time-right-data-read\/","title":{"rendered":"Guided Experience &#8211; Reading"},"content":{"rendered":"<div class=\"alignfull uc-blog-hero uc-blog-hero--layout-embed uc-ctx--dark\" data-id=\"blog_hero_69f466c127517\">\n        <div class=\"uc-blog-hero__inner container\">\n        <div class=\"uc-blog-hero__text\">\n                                            <h1 class=\"uc-blog-hero__title like-h1-upper no-default-margin\">Verliert Ihre Website das Vertrauen der Nutzer:innen?<\/h1>                                    <div class=\"uc-blog-hero__description\">Wer seine Nutzer:innen gleich zu Beginn mit zu vielen Fragen \u00fcberf\u00e4llt, vertreibt sie. Erfahren Sie, wie Sie Vertrauen in Ihre Marke aufbauen, indem Sie die richtigen Fragen zum richtigen Zeitpunkt stellen und transparent mit Daten umgehen.<\/div>\n                                                                                    <div class=\"uc-blog-hero__buttons\">\n                        <a id=\"49396415-d531-46dd-bee1-c89cc2bd7586\" class=\"uc-button uc-button-size-l uc-button-text  no-default-link-decoration uc-button-icon-right\" href=\"#h-the-state-of-digital-trust-in-2025-mehr-als-nur-eine-gesetzliche-vorgabe\" target=\"\"><span>Jetzt loslegen<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M10.8247 4.22632V16.4013L5.22471 10.8013L3.82471 12.2263L11.8247 20.2263L19.8247 12.2263L18.4247 10.8013L12.8247 16.4013V4.22632H10.8247Z\" fill=\"black\"\/>\n<\/svg>\n<\/a><a id=\"50e0937d-cf7c-4b77-b840-93a9f5a6a7ba\" class=\"uc-button uc-button-size-l uc-button-outlined  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13.2017 2 11.8184C2 10.435 2.2625 9.13503 2.7875 7.91836C3.3125 6.70169 4.025 5.64336 4.925 4.74336C5.825 3.84336 6.88333 3.13086 8.1 2.60586C9.31667 2.08086 10.6167 1.81836 12 1.81836C13.3833 1.81836 14.6833 2.08086 15.9 2.60586C17.1167 3.13086 18.175 3.84336 19.075 4.74336C19.975 5.64336 20.6875 6.70169 21.2125 7.91836C21.7375 9.13503 22 10.435 22 11.8184V12.2684C22 12.4184 21.9833 12.5684 21.95 12.7184L20 12.1184V11.8184C20 9.58503 19.225 7.69336 17.675 6.14336C16.125 4.59336 14.2333 3.81836 12 3.81836C9.76667 3.81836 7.875 4.59336 6.325 6.14336C4.775 7.69336 4 9.58503 4 11.8184C4 14.0517 4.775 15.9434 6.325 17.4934C7.875 19.0434 9.76667 19.8184 12 19.8184H12.3L12.9 21.7684ZM20.525 22.3184L16.25 18.0434L15 21.8184L12 11.8184L22 14.8184L18.225 16.0684L22.5 20.3434L20.525 22.3184Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>                    <\/div>\n                                                                        <\/div>\n                            <div 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KGaA, Carl Zeiss Meditec AG, Konica Minolta, C.H. Beck, a - a - a - a - Hermes, a - Douglas\">\n    <div class=\"uc-logo-strip-track\"><img decoding=\"async\" width=\"161\" height=\"37\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/04\/Osram.svg?v=94922225c206b6c7\" class=\"attachment-full size-full wp-post-image\" alt=\"a-OSRAM\" loading=\"lazy\" \/><img decoding=\"async\" width=\"190\" height=\"29\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2022\/07\/cewe.svg?v=5651636669b645cb\" class=\"attachment-full size-full wp-post-image\" alt=\"CEWE Stiftung &amp; Co. KGaA\" loading=\"lazy\" \/><img decoding=\"async\" width=\"105\" height=\"29\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2022\/07\/Carl-Zeiss-Meditec-AG.svg?v=f1eb0404c27f9474\" class=\"attachment-full size-full wp-post-image\" alt=\"Carl Zeiss Meditec AG\" loading=\"lazy\" \/><img decoding=\"async\" width=\"162\" height=\"30\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2021\/10\/Konica-Minolta.svg?v=ffb30637a59d790b\" class=\"attachment-full size-full wp-post-image\" alt=\"Konica Minolta\" loading=\"lazy\" \/><img decoding=\"async\" width=\"116\" height=\"30\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2021\/10\/CH-BECK.svg?v=225e965f238d8569\" class=\"attachment-full size-full wp-post-image\" alt=\"C.H. Beck\" loading=\"lazy\" \/><img decoding=\"async\" width=\"173\" height=\"27\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2021\/10\/Hermes.svg?v=6ba496e27cd00e8f\" class=\"attachment-full size-full wp-post-image\" alt=\"a - a - a - a - Hermes\" loading=\"lazy\" \/><img decoding=\"async\" width=\"141\" height=\"27\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2021\/09\/Douglas_Logo_blue.svg?v=135b9d158fbd7c8d\" class=\"attachment-full size-full wp-post-image\" alt=\"a - Douglas\" loading=\"lazy\" \/><\/div><\/div>\n\n\n<div class=\"bg-brand-azure uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row space-between container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:1;\">\n    \n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-the-state-of-digital-trust-in-2025-mehr-als-nur-eine-gesetzliche-vorgabe\">The State of Digital Trust in 2025: Mehr als nur eine gesetzliche Vorgabe<\/h2>\n\n\n\n<p class=\"is-style-text-lg\" style=\"margin-top:var(--wp--preset--spacing--2-xl)\">Verbraucher:innen sind heute datenschutzbewusster, w\u00e4hlerischer und eher bereit, Marken zu meiden, denen sie nicht vertrauen. Dabei geht es nicht um eine generelle Ablehnung des Teilens von Daten, sondern um die Forderung nach mehr Verantwortlichkeit.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--xl)\"><div class=\"uc-card-counter uc-card-counter--columns-2 bg-primary\">\n    <div class=\"uc-card-counter__inner\">\n                    <div class=\"uc-card-counter__card\">\n                <div class=\"uc-card-counter__card__label like-h1 no-default-margin\">\n                    <span class=\"number\" data-value=\"62\">62<\/span>\n                                        <span>%<\/span>\n                <\/div>\n                <div class=\"uc-card-counter__card__description\">\n                    <p>der Verbraucher:innen haben das Gef\u00fchl, \u201eselbst zum Produkt geworden zu sein\u201c<\/p>\n                <\/div>\n            <\/div>\n                    <div class=\"uc-card-counter__card\">\n                <div class=\"uc-card-counter__card__label like-h1 no-default-margin\">\n                    <span class=\"number\" data-value=\"46\">46<\/span>\n                                        <span>%<\/span>\n                <\/div>\n                <div class=\"uc-card-counter__card__description\">\n                    <p>akzeptieren Cookies seltener als noch vor drei Jahren<\/p>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n\n\n<div class=\"uc-card-counter uc-card-counter--columns-2 bg-primary\">\n    <div class=\"uc-card-counter__inner\">\n                    <div class=\"uc-card-counter__card\">\n                <div class=\"uc-card-counter__card__label like-h1 no-default-margin\">\n                    <span class=\"number\" data-value=\"44\">44<\/span>\n                                        <span>%<\/span>\n                <\/div>\n                <div class=\"uc-card-counter__card__description\">\n                    <p>sagen, Transparenz ist der wichtigste Faktor f\u00fcr Vertrauen<\/p>\n                <\/div>\n            <\/div>\n                    <div class=\"uc-card-counter__card\">\n                <div class=\"uc-card-counter__card__label like-h1 no-default-margin\">\n                    <span class=\"number\" data-value=\"77\">77<\/span>\n                                        <span>%<\/span>\n                <\/div>\n                <div class=\"uc-card-counter__card__description\">\n                    <p>verstehen nicht genau, wie ihre Daten erhoben oder verwendet werden<\/p>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n<\/div>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:2;\">\n    \n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/usercentrics.com\/de\/resources\/state-of-digital-trust-report\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"1372\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/2\/2025\/07\/Digital-Trust.png\" alt=\"Titelbild des Berichts \u201eThe State of Digital Trust 2025\u201c mit zwei ineinander greifenden H\u00e4nden\" class=\"wp-image-6759\" style=\"aspect-ratio:3\/2;object-fit:cover\" srcset=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/Digital-Trust.png 1584w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/Digital-Trust-300x260.png 300w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/Digital-Trust-1024x887.png 1024w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/Digital-Trust-768x665.png 768w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/Digital-Trust-1536x1330.png 1536w\" sizes=\"(max-width: 1584px) 100vw, 1584px\" \/><\/a><\/figure>\n\n\n<div id=\"uc-cta_69f466c12fda2\" class=\"uc-cta uc-cta--button uc-cta--size-7 uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Die Vertrauensl\u00fccke ist real, aber zugleich bietet sie Marken die Chance, mit Transparenz und ethischem Handeln zu \u00fcberzeugen.<\/div>\n                                        <div class=\"uc-cta__description\">\n                    <p>&nbsp;<\/p>\n                <\/div>\n                                                                    <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"a63c6305-15c4-4609-93e6-1e7904226d3d\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"https:\/\/usercentrics.com\/de\/resources\/state-of-digital-trust-report\/\" target=\"\"><span>Hier Bericht lesen<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69f466c12fda2\"));\n    <\/script>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-off-white uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:3;\">\n    \n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-gestalten-sie-ihre-marketingstrategie-mit-unseren-guides-zukunftssicher\">Gestalten Sie Ihre Marketingstrategie mit unseren Guides zukunftssicher<\/h2>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:7;\">\n    \n<div class=\"bg-brand-azure uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:4;\">\n    \n\n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--layout-guide uc-resources-card--js\" href=\"https:\/\/usercentrics.com\/guides\/contextual-consent\/\" target=\"_blank\" id=\"19d54713-de98-4092-a64a-a43232eddeea\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"6b2ec534-6746-4556-8de2-6c1714e7b839\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Guide<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/Guide-Contextual_Consent-1.svg?v=1a2b6fe8015d53c2\" alt=\"\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">15. Jul 2025<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        Contextual consent                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">Navigating the complexities of data privacy is a growing challenge for marketers and advertisers. This guide to contextual consent breaks down what it means, why it\u2019s critical for building trust, and how it can enhance campaign effectiveness while keeping your strategies aligned with data privacy regulations. Discover actionable insights and strategies tailored for success in Privacy-Led Marketing.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"7e417d4e-3f41-40d1-a57f-986bb89985fe\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Mehr lesen<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:5;\">\n    \n\n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--layout-guide uc-resources-card--js\" href=\"https:\/\/usercentrics.com\/guides\/future-of-data-in-marketing\/\" target=\"_blank\" id=\"40d1a760-0f75-431f-a9cd-dbe5397ddf9a\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"828bf2d0-a615-494c-bc03-7fba6085630f\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Guide<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/Guide-Future-of-data.svg?v=62673d07a2321272\" alt=\"\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">15. Jul 2025<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        Future of data in marketing                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">Brands are entering a new era where data is a powerful tool, but only when handled responsibly. As privacy regulations evolve and technologies like Google Topics and Protected Audience APIs emerge, the future of marketing depends on effective, compliant data strategies. This guide will show you how to harness big data, first-party data, and advanced measurement tools to drive results while safeguarding your business and customer trust. Stay ahead, protect your strategy, and ensure sustainable growth. Read on to learn more.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"067a09fa-642f-4209-b708-33dd99cba958\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Mehr lesen<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:6;\">\n    \n\n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--layout-knowledge uc-resources-card--full-width-cover uc-resources-card--js\" href=\"https:\/\/usercentrics.com\/guides\/cookieless-marketing\/cookieless-future\/\" target=\"_blank\" id=\"1f35397a-a120-4ecd-b173-c42061c45c5a\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"f13fb05d-f09c-419f-a855-0987d1d4e8b0\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Artikel<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/uc_blog_1000x1000_cookieless_future_a.jpg\" alt=\"\" srcset=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/uc_blog_1000x1000_cookieless_future_a.jpg 1000w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/uc_blog_1000x1000_cookieless_future_a-300x300.jpg 300w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/uc_blog_1000x1000_cookieless_future_a-150x150.jpg 150w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/uc_blog_1000x1000_cookieless_future_a-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">15. Jul 2025<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        How to prepare your marketing strategy for a cookieless future                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">The cookieless future is becoming the cookieless present. Digital marketing and advertising require new solutions, like access to first-party data, consent management, and integrated tools to meet updated requirements from Google and other platforms.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"60caa6fe-ac97-4558-8ace-4a45032d772d\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Mehr lesen<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n\n<\/div>\n\n<\/div><\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-primary-dark uc-flex-row--background-right uc-ctx--dark\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:8;align-self:center;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-warum-ist-privacy-led-marketing-die-zukunft\">Warum ist Privacy-Led Marketing die Zukunft?<\/h2>\n\n\n\n<p class=\"is-style-text-lg\" style=\"margin-top:var(--wp--preset--spacing--2-xl)\">Marketing hat sich historisch gesehen etwa alle zwei Jahrzehnte grundlegend weiterentwickelt. Seit den 2020er Jahren ist der Datenschutz zum wichtigsten Treiber der Marketingstrategie geworden.<\/p>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:17;\">\n    \n<div class=\"uc-flex-row has-divider\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:9;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-1960-der-beginn-des-marketings\">1960: Der Beginn des Marketings<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">Die 4 Ps des Marketings bestimmen, wie wir Marketing verstehen und umsetzen: <em>Product<\/em>, <em>Price<\/em>, <em>Place<\/em> und <em>Promotion<\/em><br>(auf Deutsch: Produkt, Preis, Distribution und Werbung).<\/p>\n\n\n\n<p class=\"is-style-label-s\">&#8222;Basic Marketing: A Managerial Approach&#8220; E. Jerome McCarthy<\/p>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:10;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"605\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/2\/2025\/07\/Where-marketing-began-1024x605.png\" alt=\"\" class=\"wp-image-6760\" srcset=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/Where-marketing-began-1024x605.png 1024w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/Where-marketing-began-300x177.png 300w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/Where-marketing-began-768x454.png 768w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/Where-marketing-began.png 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row has-divider\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);--to: -1;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:11;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"605\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/2\/2025\/07\/The-birth-of-big-consumer-marketing-1024x605.png\" alt=\"\" class=\"wp-image-6761\" srcset=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/The-birth-of-big-consumer-marketing-1024x605.png 1024w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/The-birth-of-big-consumer-marketing-300x177.png 300w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/The-birth-of-big-consumer-marketing-768x454.png 768w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/The-birth-of-big-consumer-marketing.png 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:12;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-1980er-jahre-die-geburt-des-grossen-verbrauchermarketings\">1980er Jahre: Die Geburt des gro\u00dfen Verbrauchermarketings<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">Marketing entwickelte sich zu einer \u00c4ra des Massenkonsums, gepr\u00e4gt von ikonischen Marken und starkem Einfluss durch das Fernsehen. Booms und Bitner erweiterten die klassischen Marketing-S\u00e4ulen durch die Erg\u00e4nzung von <em>People<\/em>, <em>Process<\/em> und <em>Physical Evidence<\/em> (deutsch: Personal, Prozesse und Ausstattung), um der wachsenden Bedeutung von Dienstleistungen und Erlebnissen in einem sich schnell ver\u00e4ndernden Markt gerecht zu werden.<\/p>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row has-divider\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:13;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-2000er-jahre-der-datengetriebene-boom\">2000er Jahre: Der datengetriebene BOOM<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">Marketing war zunehmend von Datenbesessenheit gepr\u00e4gt. Daten galten als \u201ekostenlos\u201c, Martech erlebte einen rasanten Aufschwung, und Personalisierung wurde zum Ma\u00df aller Dinge. Mit dem Aufstieg des Digitalmarketings kam das achte P hinzu: Performance.<\/p>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:14;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"606\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/2\/2025\/07\/The-data-driven-BOOM-1024x606.png\" alt=\"\" class=\"wp-image-6762\" srcset=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/The-data-driven-BOOM-1024x606.png 1024w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/The-data-driven-BOOM-300x178.png 300w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/The-data-driven-BOOM-768x455.png 768w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/The-data-driven-BOOM.png 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row has-divider\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);--to: -1;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:15;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"605\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/2\/2025\/07\/The-privacy-reckoning-1024x605.png\" alt=\"\" class=\"wp-image-6763\" srcset=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/The-privacy-reckoning-1024x605.png 1024w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/The-privacy-reckoning-300x177.png 300w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/The-privacy-reckoning-768x454.png 768w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/The-privacy-reckoning.png 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:16;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-2016-bis-heute-die-ara-der-datenschutzaufklarung\">2016 bis heute: Die \u00c4ra der Datenschutzaufkl\u00e4rung<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">Datenmissbrauch und wachsende gesetzliche Anforderungen haben das Vertrauen der Nutzer:innen ersch\u00fcttert, w\u00e4hrend Rechts-, Technik- und Marketingteams oft Schwierigkeiten hatten, gemeinsam L\u00f6sungen zu entwickeln. Gleichzeitig haben Consent-Plattformen, IAB-Frameworks, Privacy UX und gro\u00dfe Tech-Unternehmen wie Apple die Erwartungen der Nutzer:innen grundlegend ver\u00e4ndert. Immer mehr Unternehmen erkannten, dass Vertrauen die Performance st\u00e4rker antreibt als reine Datenpr\u00e4zision \u2013 Datenschutz wurde das 9. P des Marketings.<\/p>\n\n<\/div>\n\n<\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-related-products alignfull uc-related-products--hide-desktop-buttons\" id=\"related_products_69f466c13f33e\">\n    <div class=\"uc-related-products__inner container\">\n        <h2 class=\"uc-related-products__header like-h2 no-default-margin\">Entdecken Sie unsere Datenschutzl\u00f6sungen<\/h2>            <div class=\"uc-slider\" id=\"slider_69f466c13f2bd\">\n                    <div class=\"uc-slider__actions\">\n                                    <div class=\"uc-slider__bar\">\n                                                                                    <div class=\"uc-slider__bar-item\"\n                                     data-to=\"0\"><\/div>\n\n                                                            <div class=\"uc-slider__bar-item\"\n                                     data-to=\"1\"><\/div>\n\n                                                            <div class=\"uc-slider__bar-item\"\n                                     data-to=\"2\"><\/div>\n\n                                                                        <\/div>\n                                                    <div class=\"uc-slider__buttons\">\n                        <button type=\"button\" class=\"uc-button uc-button-size-l uc-button-contained\"\n                                aria-label=\"Previous\" disabled>\n                            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M16 22L6 12L16 2L17.775 3.775L9.55 12L17.775 20.225L16 22Z\" fill=\"black\"\/>\n<\/svg>\n                        <\/button>\n                        <button type=\"button\" class=\"uc-button uc-button-size-l uc-button-contained\"\n                                aria-label=\"Next\">\n                            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M8.52476 22.3682L6.74976 20.5932L14.9748 12.3682L6.74976 4.14316L8.52476 2.36816L18.5248 12.3682L8.52476 22.3682Z\" fill=\"black\"\/>\n<\/svg>\n                        <\/button>\n                    <\/div>\n                            <\/div>\n                <div class=\"uc-slider__window\">\n            <div class=\"uc-slider__track\">\n                <div class=\"uc-related-products__card\">\n            <div class=\"uc-related-products__card__text\">\n                            <div\n                    class=\"uc-related-products__card__title like-h4 no-default-margin\">Usercentrics Web CMP<\/div>\n                                        <div\n                    class=\"uc-related-products__card__description\">Bleiben Sie stets \u00fcber regulatorische \u00c4nderungen informiert. Sammeln Sie nur Nutzerdaten mit vorheriger Einwilligung. Erschlie\u00dfen Sie neue Marketingchancen mit unserer Google-zertifizierten Consent Management Platform.<\/div>\n                    <\/div>\n    \n    <img decoding=\"async\" width=\"630\" height=\"530\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/Web-Usercentrics.svg?v=ec4fba7a38017d66\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n    <div class=\"uc-related-products__card__hover uc-ctx--blue\">\n        <div class=\"uc-related-products__card__title like-h5 no-default-margin\">\n                        Usercentrics Web CMP        <\/div>\n                    <ul class=\"uc-related-products__card__features is-style-text-md is-style-uc-shield-bullet no-default-margin\">\n                <li>Erf\u00fcllen Sie globale Datenschutzgesetze und Richtlinien der Werbeplattformen<\/li><li>Steigern Sie die Monetarisierung Ihres Marketings<\/li><li>Bieten Sie personalisierte Erlebnisse zur St\u00e4rkung des Nutzervertrauens<\/li><li>Profitieren Sie von leistungsstarken Funktionen auf Unternehmensniveau und umfassendem Support<\/li>            <\/ul>\n                    <a id=\"5355a1f3-b013-4087-9425-95ea7539f8d3\" class=\"uc-button uc-button-size-l uc-button-link  no-default-link-decoration uc-button-icon-right uc-related-products__card__link\" href=\"https:\/\/usercentrics.com\/de\/website-consent-management\/\" target=\"\"><span>Mehr erfahren<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>    <\/div>\n<\/div>\n<div class=\"uc-related-products__card\">\n            <div class=\"uc-related-products__card__text\">\n                            <div\n                    class=\"uc-related-products__card__title like-h4 no-default-margin\">Cookiebot CMP<\/div>\n                                        <div\n                    class=\"uc-related-products__card__description\">Sammeln und verwalten Sie die Einwilligung Ihrer Nutzer:innen mit unserer Plug-and-Play-L\u00f6sung. Einfach zu integrieren. Flexibel. Zuverl\u00e4ssig. Google-zertifiziert.<\/div>\n                    <\/div>\n    \n    <img decoding=\"async\" width=\"629\" height=\"530\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/Cookiebot.svg?v=0a1370c17785aa1f\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n    <div class=\"uc-related-products__card__hover uc-ctx--blue\">\n        <div class=\"uc-related-products__card__title like-h5 no-default-margin\">\n                        Cookiebot CMP        <\/div>\n                    <ul class=\"uc-related-products__card__features is-style-text-md is-style-uc-shield-bullet no-default-margin\">\n                <li>Modernste Scantechnologie erkennt Cookies und Tracker automatisch<\/li><li>Internationale Anpassungen f\u00fcr Sprachen und Vorschriften<\/li><li>G\u00fcltige Einwilligungen durch klare und pr\u00e4zise Kommunikation einholen<\/li>            <\/ul>\n                    <a id=\"c20efc8e-8720-4b54-97a6-e33fa0a8a9cc\" class=\"uc-button uc-button-size-l uc-button-link  no-default-link-decoration uc-button-icon-right uc-related-products__card__link\" href=\"https:\/\/www.cookiebot.com\/de\/cookie-consent-loesung\/\" target=\"\"><span>Mehr erfahren<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>    <\/div>\n<\/div>\n<div class=\"uc-related-products__card\">\n            <div class=\"uc-related-products__card__text\">\n                            <div\n                    class=\"uc-related-products__card__title like-h4 no-default-margin\">Server-Side Tagging<\/div>\n                                        <div\n                    class=\"uc-related-products__card__description\">Verbessern Sie Ihre Kampagnenperformance, steigen Sie auf ein First-Party-System um und senken Sie Kosten mit einer benutzerfreundlichen, integrierten Server-Side-Tagging-L\u00f6sung.<\/div>\n                    <\/div>\n    \n    <img decoding=\"async\" width=\"629\" height=\"530\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/SST.svg?v=80245c0635786182\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n    <div class=\"uc-related-products__card__hover uc-ctx--blue\">\n        <div class=\"uc-related-products__card__title like-h5 no-default-margin\">\n                        Server-Side Tagging        <\/div>\n                    <ul class=\"uc-related-products__card__features is-style-text-md is-style-uc-shield-bullet no-default-margin\">\n                <li>Einfacher Start: Schneller Einstieg dank vorgefertigter Templates f\u00fcr GA4, Google Ads, Meta (CAPI) und mehr<\/li><li>Verwaltete L\u00f6sung: Bew\u00e4ltigen Sie Traffic-Spitzen mit einer L\u00f6sung, die Server automatisch an die Nachfrage anpasst<\/li><li>Integrierte Einwilligung: Nahtlose Integration mit der Usercentrics Web CMP<\/li><li>Kostenlos starten: Bis zu 20.000 serverseitige Anfragen pro Monat kostenlos<\/li>            <\/ul>\n                    <a id=\"efe8652e-49c9-4405-a4be-8c7d84bacfd3\" class=\"uc-button uc-button-size-l uc-button-link  no-default-link-decoration uc-button-icon-right uc-related-products__card__link\" href=\"https:\/\/usercentrics.com\/de\/server-side-tracking-loesung\/\" target=\"\"><span>Mehr erfahren<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>    <\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n            <script type=\"module\">\n            new Uc_Slider(document.querySelector(\"#slider_69f466c13f2bd\"), {\"drag_enabled\":true,\"is_qa_card\":false})\n        <\/script>\n        <\/div>\n<\/div>\n<script type=\"module\">\n    new RelatedProductsInline(document.getElementById('related_products_69f466c13f33e'))\n<\/script>\n\n\n    <div class=\"uc-marketing-numbers uc-ctx--base\" id=\"uc-marketing-numbersaceb5a21-fa93-438d-971f-9344dd5dcf91\">\n        <div class=\"uc-marketing-numbers__inner container\">\n                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"2.4\"> 2.4<\/span>\n                                                <span>\n                            Mio.                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">Websites und Apps in 195 L\u00e4ndern<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"8.8\"> 8.8<\/span>\n                                                <span>\n                            Mrd.                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">Monatliche Nutzereinwilligungen<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"99\"> 99<\/span>\n                                                <span>\n                            %+                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">Kundenbindungsrate<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"4.3\"> 4.3<\/span>\n                                                <span>\n                            \/5                         <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">Bewertung auf G2<\/div>\n 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