{"id":6812,"date":"2025-07-22T17:14:25","date_gmt":"2025-07-22T15:14:25","guid":{"rendered":"https:\/\/stage.usercentrics.com\/de\/?page_id=6812"},"modified":"2025-11-24T17:54:09","modified_gmt":"2025-11-24T16:54:09","slug":"right-time-right-data","status":"publish","type":"page","link":"https:\/\/usercentrics.com\/de\/right-time-right-data\/","title":{"rendered":"Guided Experience &#8211; Home"},"content":{"rendered":"<div class=\"alignfull uc-blog-hero uc-blog-hero--layout-form-embed  uc-blog-hero--full-width-cover uc-ctx--blue\" data-id=\"blog_hero_69f1298b99d81\">\n        <div class=\"uc-blog-hero__inner\">\n        <div class=\"uc-blog-hero__text\">\n                                            <h1 class=\"uc-blog-hero__title like-h1-upper no-default-margin\">Das ist kein Formular zur Leadgenerierung<\/h1>                                    <div class=\"uc-blog-hero__description\">Das ist Ihr direkter Einstieg in smarteres Privacy-Led Marketing. Beantworten Sie drei kurze Fragen und erhalten Sie ma\u00dfgeschneiderte Einblicke in das \u201e9. P des Marketings\u201c und dessen entscheidende Rolle beim Aufbau von Vertrauen in Ihrer Zielgruppe!<\/div>\n                                                                                                                        <\/div>\n                    <div class=\"uc-blog-hero__embed uc-ctx--base\">\n                \n<div class=\"uc-video-wrapper\">\n    <div class=\"uc-video\"\n         id=\"1ffa94c4-0267-4e2f-b20a-10665d1de5f7\">\n                    <div class=\"uc-video__overlay\">\n                                    <div class=\"uc-video__overlay__bg\">\n                        <img decoding=\"async\" width=\"460\" height=\"258\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/Shopping-analogy-GIF.gif\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>                    <\/div>\n                                                <button type=\"button\"\n                        class=\"uc-video__overlay__play\"\n                  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0!important;background-color: transparent!important;box-shadow: none!important;outline: none!important; min-inline-size: 100%;\">\n                    <legend class=\"ff_screen_reader_title\" style=\"display: block; margin: 0!important;padding: 0!important;height: 0!important;text-indent: -999999px;width: 0!important;overflow:hidden;\">Campaign Shop Analogy Guided Experience Form<\/legend>        <div\n                style=\"display: none!important; position: absolute!important; transform: translateX(1000%)!important;\"\n                class=\"ff-el-group ff-hpsf-container\"\n        >\n            <div class=\"ff-el-input--label asterisk-right\">\n                <label for=\"ff_31_item_sf\" aria-label=\"Subscribe\">\n                    Subscribe                <\/label>\n            <\/div>\n            <div class=\"ff-el-input--content\">\n                <input type=\"text\"\n                       name=\"item_31__fluent_sf\"\n                       class=\"ff-el-form-control\"\n                       id=\"ff_31_item_sf\"\n                \/>\n            <\/div>\n        <\/div>\n        <input type='hidden' name='__uc_consent_state' value=''><input type='hidden' name='__fluent_form_embded_post_id' value='6812' \/><input type=\"hidden\" id=\"_fluentform_31_fluentformnonce\" name=\"_fluentform_31_fluentformnonce\" value=\"3fe69a0ac2\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/de\/wp-json\/wp\/v2\/pages\/6812\" \/><div class='ff-step-container' data-name=\"step_start-31_6\" data-disable_auto_focus=\"yes\" data-enable_auto_slider=\"no\" data-enable_step_data_persistency=\"no\" data-enable_step_page_resume=\"no\" data-animation_type=\"slide\" ><div class='ff-step-header'><div class=\"uc-ff-steps-counter\">\n    <span class=\"uc-ff-steps-counter__current\">1<\/span>\n    <span>\/<\/span>\n    <span class=\"uc-ff-steps-counter__total\">3<\/span>\n<\/div>\n<ul class='ff-step-titles'><li class='ff_active'><span><\/span><\/li><li><span><\/span><\/li><li><span><\/span><\/li><\/ul><\/div><span class='ff_step_start'><\/span><div class='ff-step-body'><div class=\"fluentform-step active\" data-name=\"step_start-31_6\" data-disable_auto_focus=\"yes\" data-enable_auto_slider=\"no\" data-enable_step_data_persistency=\"no\" data-enable_step_page_resume=\"no\" data-animation_type=\"slide\" ><div class='ff-el-group  ff-custom_html ff-el-custom_html' tabindex='-1' data-name=\"custom_html-31_1\" ><h5>Beantworten Sie drei kurze Fragen und erhalten Sie die f\u00fcr Sie passenden Privacy-Led-Marketing-Ressourcen!<\/h5>\n<div id=\"lt-accessibility-devtools\" aria-hidden=\"true\">\u00a0<\/div><\/div><div class='ff-el-group ff-el-input_radio'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label   aria-label=\"1 \u2192 Was ist Ihr wichtigster Arbeitsschwerpunkt?\">1 \u2192 Was ist Ihr wichtigster Arbeitsschwerpunkt?<\/label><\/div><div class='ff-el-input--content'><div class='ff-el-form-check ff-el-form-check-'><label class='ff-el-form-check-label' for='shop_analogy_1st_question_577186d3d1a1c78bb2fc65c813f5fe05'><input  type=\"radio\" name=\"shop_analogy_1st_question\" data-name=\"shop_analogy_1st_question\" class=\"ff-el-form-check-input ff-el-form-check-radio\" value=\"Performance \/ Akquise\"  id='shop_analogy_1st_question_577186d3d1a1c78bb2fc65c813f5fe05' aria-label='Performance \/ Akquise' aria-invalid='false' aria-required=true> <span>Performance \/ Akquise<\/span><\/label><\/div><div class='ff-el-form-check ff-el-form-check-'><label class='ff-el-form-check-label' for='shop_analogy_1st_question_96e5e7c721dfbb011a2b90532d020fc3'><input  type=\"radio\" name=\"shop_analogy_1st_question\" data-name=\"shop_analogy_1st_question\" class=\"ff-el-form-check-input ff-el-form-check-radio\" value=\"Marke &amp; Marketing\"  id='shop_analogy_1st_question_96e5e7c721dfbb011a2b90532d020fc3' aria-label='Marke &amp; Marketing' aria-invalid='false' aria-required=true> <span>Marke &amp; Marketing<\/span><\/label><\/div><div class='ff-el-form-check ff-el-form-check-'><label class='ff-el-form-check-label' for='shop_analogy_1st_question_19aef79ff8ac53d74ee81b9f105aebfa'><input  type=\"radio\" name=\"shop_analogy_1st_question\" data-name=\"shop_analogy_1st_question\" class=\"ff-el-form-check-input ff-el-form-check-radio\" value=\"Content\"  id='shop_analogy_1st_question_19aef79ff8ac53d74ee81b9f105aebfa' aria-label='Content' aria-invalid='false' aria-required=true> <span>Content<\/span><\/label><\/div><div class='ff-el-form-check ff-el-form-check-'><label class='ff-el-form-check-label' for='shop_analogy_1st_question_5e04591ccc0edd9bb5407a50a8fbd09e'><input  type=\"radio\" name=\"shop_analogy_1st_question\" data-name=\"shop_analogy_1st_question\" class=\"ff-el-form-check-input ff-el-form-check-radio\" value=\"Analyse\"  id='shop_analogy_1st_question_5e04591ccc0edd9bb5407a50a8fbd09e' aria-label='Analyse' aria-invalid='false' 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ff_step_nav_last'><button style='float: left;'  type='button' data-action='prev' class='ff-btn ff-btn-prev ff-btn-secondary' aria-label='Vorherige'>Vorherige<\/button><button style='float: right;'  type='button' data-action='next' class='ff-float-right ff-btn ff-btn-next ff-btn-secondary' aria-label='N\u00e4chste'>N\u00e4chste<\/button><\/div><\/div><div style='display: none;' class=\" fluentform-step\" data-name=\"form_step-31_2\" ><div class='ff-el-group  ff-custom_html ff-el-custom_html' tabindex='-1' data-name=\"custom_html-31_3\" ><h5>Beantworten Sie drei kurze Fragen und erhalten Sie die f\u00fcr Sie passenden Privacy-Led-Marketing-Ressourcen!<\/h5>\n<div id=\"lt-accessibility-devtools\" aria-hidden=\"true\">\u00a0<\/div><\/div><div class='ff-el-group ff-el-input_radio'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label   aria-label=\"2 \u2192 Was m\u00f6chten Sie zukunftssicher gestalten?\">2 \u2192 Was m\u00f6chten Sie zukunftssicher gestalten?<\/label><\/div><div class='ff-el-input--content'><div class='ff-el-form-check ff-el-form-check-'><label class='ff-el-form-check-label' for='shop_analogy_2nd_question_b36295f0d0bd7915c8763555fd49fc94'><input  type=\"radio\" name=\"shop_analogy_2nd_question\" data-name=\"shop_analogy_2nd_question\" class=\"ff-el-form-check-input ff-el-form-check-radio\" value=\"Marketingstrategien\"  id='shop_analogy_2nd_question_b36295f0d0bd7915c8763555fd49fc94' aria-label='Marketingstrategien' aria-invalid='false' aria-required=true> <span>Marketingstrategien<\/span><\/label><\/div><div class='ff-el-form-check ff-el-form-check-'><label class='ff-el-form-check-label' for='shop_analogy_2nd_question_ef15734aed8a4647ea366a6a03f80e78'><input  type=\"radio\" name=\"shop_analogy_2nd_question\" data-name=\"shop_analogy_2nd_question\" class=\"ff-el-form-check-input ff-el-form-check-radio\" value=\"Datenerfassung &amp; Attribution\"  id='shop_analogy_2nd_question_ef15734aed8a4647ea366a6a03f80e78' aria-label='Datenerfassung &amp; Attribution' aria-invalid='false' aria-required=true> <span>Datenerfassung &amp; Attribution<\/span><\/label><\/div><div class='ff-el-form-check ff-el-form-check-'><label class='ff-el-form-check-label' for='shop_analogy_2nd_question_663cca9c0fbd5ab5117e311e753922f2'><input  type=\"radio\" name=\"shop_analogy_2nd_question\" data-name=\"shop_analogy_2nd_question\" class=\"ff-el-form-check-input ff-el-form-check-radio\" value=\"PPC \/ Werbeleistung\"  id='shop_analogy_2nd_question_663cca9c0fbd5ab5117e311e753922f2' aria-label='PPC \/ Werbeleistung' aria-invalid='false' aria-required=true> <span>PPC \/ Werbeleistung<\/span><\/label><\/div><div class='ff-el-form-check ff-el-form-check-'><label class='ff-el-form-check-label' for='shop_analogy_2nd_question_6a1caab8ddb967bad4a01ce02cb1c248'><input  type=\"radio\" name=\"shop_analogy_2nd_question\" data-name=\"shop_analogy_2nd_question\" class=\"ff-el-form-check-input ff-el-form-check-radio\" value=\"Datenschutzkonformit\u00e4t &amp; Consent-Management\"  id='shop_analogy_2nd_question_6a1caab8ddb967bad4a01ce02cb1c248' aria-label='Datenschutzkonformit\u00e4t &amp; Consent-Management' aria-invalid='false' aria-required=true> <span>Datenschutzkonformit\u00e4t &amp; Consent-Management<\/span><\/label><\/div><div class='ff-el-form-check ff-el-form-check-'><label class='ff-el-form-check-label' for='shop_analogy_2nd_question_4331461cd75361c8464f6c8d5182dc6a'><input  type=\"radio\" name=\"shop_analogy_2nd_question\" data-name=\"shop_analogy_2nd_question\" class=\"ff-el-form-check-input ff-el-form-check-radio\" value=\"Sonstiges\"  id='shop_analogy_2nd_question_4331461cd75361c8464f6c8d5182dc6a' aria-label='Sonstiges' aria-invalid='false' aria-required=true> <span>Sonstiges<\/span><\/label><\/div><\/div><\/div><div class='ff-el-group has-conditions ff-el-textarea'><div class='ff-el-input--content'><textarea aria-required=\"true\" aria-labelledby=\"label_ff_31_shop_analogy_2nd_input\" name=\"shop_analogy_2nd_input\" id=\"ff_31_shop_analogy_2nd_input\" class=\"ff-el-form-control\" placeholder=\"Bitte genauer angeben\" rows=\"1\" cols=\"1\" data-name=\"shop_analogy_2nd_input\" ><\/textarea><\/div><\/div><div class='step-nav ff_step_nav_last'><button style='float: left;'  type='button' data-action='prev' class='ff-btn ff-btn-prev ff-btn-secondary' aria-label='Vorherige'>Vorherige<\/button><button style='float: right;'  type='button' data-action='next' class='ff-float-right ff-btn ff-btn-next ff-btn-secondary' aria-label='N\u00e4chste'>N\u00e4chste<\/button><\/div><\/div><div style='display: none;' class=\" fluentform-step\" data-name=\"form_step-31_4\" ><div class='ff-el-group  ff-custom_html ff-el-custom_html' tabindex='-1' data-name=\"custom_html-31_5\" ><h5>Beantworten Sie drei kurze Fragen und erhalten Sie die f\u00fcr Sie passenden Privacy-Led-Marketing-Ressourcen!<\/h5>\n<div id=\"lt-accessibility-devtools\" aria-hidden=\"true\">\u00a0<\/div><\/div><div class='ff-el-group ff-el-input_radio'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label   aria-label=\"3 \u2192 Wie lernen Sie am liebsten oder nehmen neues Wissen auf?\">3 \u2192 Wie lernen Sie am liebsten oder nehmen neues Wissen auf?<\/label><\/div><div class='ff-el-input--content'><div class='ff-el-form-check ff-el-form-check-'><label class='ff-el-form-check-label' for='shop_analogy_3rd_question_c1eedfb91e0ceb3530a3cc3dc2b43a45'><input  type=\"radio\" name=\"shop_analogy_3rd_question\" data-name=\"shop_analogy_3rd_question\" class=\"ff-el-form-check-input ff-el-form-check-radio\" value=\"Lesen\"  id='shop_analogy_3rd_question_c1eedfb91e0ceb3530a3cc3dc2b43a45' aria-label='Lesen' aria-invalid='false' aria-required=true> <span>Lesen<\/span><\/label><\/div><div class='ff-el-form-check ff-el-form-check-'><label class='ff-el-form-check-label' for='shop_analogy_3rd_question_53d3d78415eaa32de5b415d8b7174dc9'><input  type=\"radio\" name=\"shop_analogy_3rd_question\" 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class=\"ff-t-cell ff-t-column-1\"><div class='step-nav ff_step_nav_last'><button style='float: left;'  type='button' data-action='prev' class='ff-btn ff-btn-prev ff-btn-secondary' aria-label='Vorherige'>Vorherige<\/button><\/div><\/div>\n            <div class=\"ff-t-cell ff-t-column-2\">\n                <div class='ff-el-group ff-text-left ff_submit_btn_wrapper'><button type=\"submit\" class=\"ff-btn ff-btn-submit ff-btn-md ff_btn_no_style\"  aria-label=\"Senden\">Senden<\/button><\/div>            <\/div>\n        <\/div>\n        <\/div><\/div><\/div>\n        <\/fieldset><\/form><div id='fluentform_31_errors' class='ff-errors-in-stack ff_form_instance_31_1 ff-form-loading_errors ff_form_instance_31_1_errors'><\/div><\/div>\n<script>\n    window.addEventListener('load', function () {\n        new UC_FormStyles(document.querySelector('form[data-form_id=\"31\"][data-form_instance=\"ff_form_instance_31_1\"]'), 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Seit den 2020er Jahren ist der Datenschutz zum wichtigsten Treiber der Marketingstrategie geworden.<\/p>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:10;\">\n    \n<div class=\"uc-flex-row has-divider\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:2;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-1960-der-beginn-des-marketings\">1960: Der Beginn des Marketings<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">Die 4 Ps des Marketings bestimmen, wie wir Marketing verstehen und umsetzen: <em>Product<\/em>, <em>Price<\/em>, <em>Place<\/em> und <em>Promotion<\/em> <br>(Deutsch: Produkt, Preis, Distribution und Werbung).<\/p>\n\n\n\n<p class=\"is-style-label-s\">&#8222;Basic Marketing: A Managerial Approach&#8220; E. Jerome McCarthy<\/p>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:3;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"605\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/2\/2025\/07\/Where-marketing-began-1024x605.png\" alt=\"\" class=\"wp-image-6760\" srcset=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/Where-marketing-began-1024x605.png 1024w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/Where-marketing-began-300x177.png 300w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/Where-marketing-began-768x454.png 768w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/Where-marketing-began.png 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row has-divider\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);--to: -1;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:4;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"605\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/2\/2025\/07\/The-birth-of-big-consumer-marketing-1024x605.png\" alt=\"\" class=\"wp-image-6761\" srcset=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/The-birth-of-big-consumer-marketing-1024x605.png 1024w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/The-birth-of-big-consumer-marketing-300x177.png 300w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/The-birth-of-big-consumer-marketing-768x454.png 768w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/The-birth-of-big-consumer-marketing.png 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:5;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-1980er-jahre-die-geburt-des-grossen-verbrauchermarketings\">1980er Jahre: Die Geburt des gro\u00dfen Verbrauchermarketings<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">Marketing entwickelte sich zu einer \u00c4ra des Massenkonsums, gepr\u00e4gt von ikonischen Marken und starkem Einfluss durch das Fernsehen. Booms und Bitner erweiterten die klassischen Marketing-S\u00e4ulen durch die Erg\u00e4nzung von <em>People<\/em>, <em>Process<\/em> und <em>Physical Evidence<\/em> (deutsch: Personal, Prozesse und Ausstattung), um der wachsenden Bedeutung von Dienstleistungen und Erlebnissen in einem sich schnell ver\u00e4ndernden Markt gerecht zu werden.<\/p>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row has-divider\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:6;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-2000er-jahre-der-datengetriebene-boom\">2000er Jahre: Der datengetriebene BOOM<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">Marketing war zunehmend von Datenbesessenheit gepr\u00e4gt. Daten galten als \u201ekostenlos\u201c, Martech erlebte einen rasanten Aufschwung, und Personalisierung wurde zum Ma\u00df aller Dinge. Mit dem Aufstieg des Digitalmarketings kam das achte P hinzu: Performance.<\/p>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:7;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"606\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/2\/2025\/07\/The-data-driven-BOOM-1024x606.png\" alt=\"\" class=\"wp-image-6762\" srcset=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/The-data-driven-BOOM-1024x606.png 1024w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/The-data-driven-BOOM-300x178.png 300w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/The-data-driven-BOOM-768x455.png 768w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/The-data-driven-BOOM.png 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row has-divider\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);--to: -1;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:8;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"605\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/2\/2025\/07\/The-privacy-reckoning-1024x605.png\" alt=\"\" class=\"wp-image-6763\" srcset=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/The-privacy-reckoning-1024x605.png 1024w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/The-privacy-reckoning-300x177.png 300w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/The-privacy-reckoning-768x454.png 768w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/The-privacy-reckoning.png 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:9;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-2016-bis-heute-die-ara-der-datenschutzaufklarung\">2016 bis heute: Die \u00c4ra der Datenschutzaufkl\u00e4rung<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">Datenmissbrauch und wachsende gesetzliche Anforderungen haben das Vertrauen der Nutzer:innen ersch\u00fcttert, w\u00e4hrend Rechts-, Technik- und Marketingteams oft Schwierigkeiten hatten, gemeinsam L\u00f6sungen zu entwickeln. Gleichzeitig haben Consent-Plattformen, IAB-Frameworks, Privacy UX und gro\u00dfe Tech-Unternehmen wie Apple die Erwartungen der Nutzer:innen grundlegend ver\u00e4ndert. Immer mehr Unternehmen erkannten, dass Vertrauen die Performance st\u00e4rker antreibt als reine Datenpr\u00e4zision \u2013 Datenschutz wurde das 9. P des Marketings.<\/p>\n\n<\/div>\n\n<\/div>\n<\/div>\n\n<\/div><\/div>\n\n    <div class=\"uc-marketing-numbers uc-ctx--base\" id=\"uc-marketing-numbers62f8817f-3fc8-428d-8d11-932652e03609\">\n        <div class=\"uc-marketing-numbers__inner container\">\n                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"2.4\"> 2.4<\/span>\n                                                <span>\n                            Mio.                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">Websites und Apps in 195 L\u00e4ndern<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"8.8\"> 8.8<\/span>\n                                                <span>\n                            Mrd.                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">Monatliche Nutzereinwilligungen<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"99\"> 99<\/span>\n                                                <span>\n                            %+                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">Kundenbindungsrate<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"4.3\"> 4.3<\/span>\n                                                <span>\n                            \/5                         <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">Bewertung auf G2<\/div>\n                <\/div>\n                                    <\/div>\n    <\/div>\n\n\n<div id=\"uc-cta_69f1298bb0589\" class=\"uc-cta uc-cta--button alignfull uc-cta--size-full uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Sehen Sie jetzt den Unterschied in Ihrer CMP.<\/div>\n                                                                                <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"5067a080-74c6-4cf4-8ec9-52e24504bee2\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"https:\/\/usercentrics.com\/de\/testversion-kostenlos\/\" target=\"\"><span>Kostenlos starten<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69f1298bb0589\"));\n    <\/script>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"class_list":["post-6812","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<title>Die richtigen Daten zur richtigen Zeit<\/title>\n<meta name=\"description\" content=\"Erfahren Sie, wie Privacy-Led Marketing Ihnen dabei hilft, Vertrauen aufzubauen und gleichzeitig die passenden Daten f\u00fcr Ihre Strategien zu sammeln.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/usercentrics.com\/de\/right-time-right-data\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die richtigen Daten zur richtigen 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