{"id":896,"date":"2021-04-22T11:43:33","date_gmt":"2021-04-22T09:43:33","guid":{"rendered":"https:\/\/stage.usercentrics.com\/de\/?page_id=7119"},"modified":"2026-02-27T17:52:25","modified_gmt":"2026-02-27T16:52:25","slug":"lgpd","status":"publish","type":"page","link":"https:\/\/usercentrics.com\/de\/lgpd\/","title":{"rendered":"LGPD"},"content":{"rendered":"<div class=\"alignfull uc-blog-hero uc-blog-hero--has-image uc-blog-hero--layout-product uc-ctx--blue\" data-id=\"blog_hero_69eac4664c2e8\">\n        <div class=\"uc-blog-hero__inner\">\n        <div class=\"uc-blog-hero__text\">\n                                            <h1 class=\"uc-blog-hero__title like-h1-upper no-default-margin\">LGPD: Setzen Sie Brasiliens Daten\u00adschutz\u00adgesetz konform um<\/h1>                                    <div class=\"uc-blog-hero__description\">Die Usercentrics Consent Management Platform (CMP) hilft Ihnen, die Anforderungen f\u00fcr LGPD-Konformit\u00e4t zu erf\u00fcllen.<\/div>\n                                                                                    <div class=\"uc-blog-hero__buttons\">\n                        <a id=\"24d91b36-98cc-482b-8a73-cc2237c966c4\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"\/de\/testversion-kostenlos\/\" target=\"\"><span>Jetzt loslegen<\/span><\/a><a id=\"9bdb9d7b-64e5-4b2a-a9a0-3bc3b549edd7\" class=\"uc-button uc-button-size-l uc-button-outlined  no-default-link-decoration\" href=\"https:\/\/usercentrics.com\/de\/beratungsgespraech-buchen\/\" target=\"\"><span>Sales kontaktieren<\/span><\/a>                    <\/div>\n                                                                        <\/div>\n                            <div class=\"uc-blog-hero__background\">\n                                                    <div class=\"uc-blog-hero__shield\" aria-hidden=\"true\">\n                        <svg width=\"1066\" height=\"1066\" viewBox=\"0 0 1066 1066\" fill=\"none\" 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gradientUnits=\"userSpaceOnUse\">\n            <stop stop-color=\"white\" stop-opacity=\"0.05\"\/>\n            <stop offset=\"1\" stop-color=\"white\" stop-opacity=\"0.5\"\/>\n        <\/linearGradient>\n        <linearGradient id=\"paint7_linear_360_97\" x1=\"0\" y1=\"0\" x2=\"1066\" y2=\"1066\" gradientUnits=\"userSpaceOnUse\">\n            <stop stop-color=\"white\" stop-opacity=\"0.05\"\/>\n            <stop offset=\"1\" stop-color=\"white\" stop-opacity=\"0.5\"\/>\n        <\/linearGradient>\n    <\/defs>\n<\/svg>\n                    <\/div>\n                                                                                    <div class=\"uc-blog-hero__image-wp\">\n                                                                                                                        <img decoding=\"async\" fetchpriority='high'class=\"uc-blog-hero__image\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/Asset-15.svg?v=d5c1c4e101a6a8bf\" width=\"740\" height=\"444\" alt=\"Desktop and mobile devices with LGPD ready badge\">                                                                                                        <\/div>\n                                                                            <\/div>\n                    <\/div>\n    <\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"bg-brand-primary-dark uc-flex-row--background-right alignfull uc-ctx--dark\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:1;\">\n    \n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-brand-white-color has-text-color has-link-color wp-elements-59648682a2a4e384b86145cb3fdbbf94\" id=\"h-was-ist-das-lgpd\" style=\"margin-bottom:var(--wp--preset--spacing--3-xl)\">Was ist das LGPD?<\/h2>\n<\/div>\n\n\n\n<p class=\"is-style-text-lg has-brand-white-color has-text-color has-link-color wp-elements-fba3aa69350c8fcfb40cd540533f0e0c\">Das LGPD ist das brasilianische Datenschutzgesetz (Lei Geral de Prote\u00e7\u00e3o de Dados Pessoais), das am 16. August 2020 in Kraft trat. Es wurde von der nationalen Datenschutzbeh\u00f6rde (Autoridade Nacional de Prote\u00e7\u00e3o de Dados) verabschiedet und wird auch von dieser durchgesetzt. Das LGPD \u00e4hnelt der europ\u00e4ischen Datenschutz-Grundverordnung (<a href=\"https:\/\/usercentrics.com\/de\/dsgvo-loesung\/\">DSGVO<\/a>) und besteht aus 65 Artikeln, die die Verwendung und Verarbeitung personenbezogener Daten regeln.<\/p>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:2;\">\n    <\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-5);--i:3;\">\n    \n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2024\/09\/Asset-22.svg\" alt=\"Bank icon with various currency coins falling in\" class=\"wp-image-3582\" style=\"object-fit:cover;width:500px;height:500px\"\/><\/figure>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:4;\">\n    \n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"like-label-l\">RISIKEN<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-was-sind-die-konsequenzen-bei-nichteinhaltung-des-lgpd\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--5-xl)\">Was sind die Konsequenzen bei Nichteinhaltung des LGPD?<\/h2>\n<\/div>\n\n\n\n<p class=\"is-style-text-lg\">Ein Versto\u00df gegen das LGPD kann sowohl zu Verwarnungen, als auch zu einer Geldstrafe von bis zu 50 Millionen brasilianischen Real (ca. 8 Millionen Euro) oder 2 % des Jahresumsatzes eines Unternehmens in Brasilien f\u00fchren (pro Versto\u00df).<\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n\n<div class=\"uc-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);--to: -1;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:5;\">\n    \n\n<p class=\"like-label-l\">DATENSCHUTZ<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-warum-sie-eine-consent-management-platform-brauchen-um-lgpd-konform-zu-sein\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--5-xl)\">Warum Sie eine Consent Management Platform brauchen um LGPD-konform zu sein<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">Das LGPD erfordert eine Rechtsgrundlage f\u00fcr die Verarbeitung von Daten.<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li>Personenbezogene Daten d\u00fcrfen nur f\u00fcr bestimmte, ausdr\u00fccklich festgelegte und klar kommunizierte Zwecke verarbeitet werden.<\/li>\n\n\n\n<li>Die Einwilligung der Nutzer zur Datenverarbeitung muss frei, informiert und eindeutig sein.<\/li>\n\n\n\n<li>Um LGPD-konform zu agieren, m\u00fcssen Websitebetreiber nachweisen k\u00f6nnen, dass sie die Einwilligung ihrer Nutzer gesetzeskonform eingeholt haben.<\/li>\n<\/ul>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-5);--i:6;\">\n    \n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2024\/09\/Asset-21.svg\" alt=\"Usercentrics shield checkmark logo\" class=\"wp-image-3577\" style=\"object-fit:cover;width:500px;height:500px\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-cards-slider uc-cards-slider--layout-default uc-cards-slider--is-slider uc-ctx--dark\">\n        <div class=\"container\">\n                            <div class=\"uc-cards-slider__heading\">\n                <div class=\"uc-cards-slider__heading__title like-h2 no-default-margin\">\n                    Die Vorteile einer Consent Management Platform                <\/div>\n\n                            <\/div>\n                    <div class=\"uc-slider\" id=\"slider_69eac4665390f\">\n                    <div class=\"uc-slider__actions\">\n                                                    <div class=\"uc-slider__buttons\">\n                        <button type=\"button\" class=\"uc-button uc-button-size-l uc-button-contained\"\n                                aria-label=\"Previous\" disabled>\n                            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M16 22L6 12L16 2L17.775 3.775L9.55 12L17.775 20.225L16 22Z\" fill=\"black\"\/>\n<\/svg>\n                        <\/button>\n                        <button type=\"button\" class=\"uc-button uc-button-size-l uc-button-contained\"\n                                aria-label=\"Next\">\n                            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M8.52476 22.3682L6.74976 20.5932L14.9748 12.3682L6.74976 4.14316L8.52476 2.36816L18.5248 12.3682L8.52476 22.3682Z\" fill=\"black\"\/>\n<\/svg>\n                        <\/button>\n                    <\/div>\n                            <\/div>\n                <div class=\"uc-slider__window\">\n            <div class=\"uc-slider__track\">\n                <div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M0.5 0.5H71.5V36C71.5 55.6061 55.6061 71.5 36 71.5C16.3939 71.5 0.5 55.6061 0.5 36V0.5Z\" fill=\"url(#paint0_linear_3371_31001)\" fill-opacity=\"0.1\"\/>\n<path d=\"M0.5 0.5H71.5V36C71.5 55.6061 55.6061 71.5 36 71.5C16.3939 71.5 0.5 55.6061 0.5 36V0.5Z\" stroke=\"#00A2FF\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M35.9998 19.6798L24.3332 24.3661V42.2735L35.9401 51.5982L47.6665 41.3924V24.3661L35.9998 19.6798ZM34.9599 15.0501C35.6275 14.782 36.3722 14.782 37.0397 15.0501L50.5731 20.4863C51.6361 20.9133 52.3332 21.9472 52.3332 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offset=\"1\"\/>\n<\/linearGradient>\n<\/defs>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Nutzer\u00adeinwilligungen korrekt einholen        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Ber\u00fccksichtigen Sie die Vorgaben des LGPD und die Anforderungen der <a href=\"\/de\/ccpa\/\">CCPA<\/a>, CTDPA oder sogar an der <a href=\"\/de\/dsgvo-loesung\/\">DSGVO<\/a> der EU anpassen und des <a href=\"\/de\/cmp-fuer-publishers\/\">IAB TCF.<\/a><\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M0.5 0.5H71.5V36C71.5 55.6061 55.6061 71.5 36 71.5C16.3939 71.5 0.5 55.6061 0.5 36V0.5Z\" fill=\"url(#paint0_linear_3731_62223)\" fill-opacity=\"0.1\"\/>\n<path d=\"M0.5 0.5H71.5V36C71.5 55.6061 55.6061 71.5 36 71.5C16.3939 71.5 0.5 55.6061 0.5 36V0.5Z\" stroke=\"#00A2FF\"\/>\n<path opacity=\"0.1\" d=\"M46.0295 16.9746H33.7467L23.3779 34.8793H31.9857L28.6881 48.059L46.1771 31.3738H34.6381L46.0295 16.9746Z\" fill=\"#00A2FF\"\/>\n<path d=\"M54.3796 27.6492H42.332L53.1656 13.9609C53.3898 13.6711 53.1874 13.25 52.821 13.25H31.8484C31.6952 13.25 31.5476 13.332 31.471 13.4688L17.3015 37.9414C17.132 38.2313 17.3398 38.5977 17.6788 38.5977H27.2163L22.3273 58.1539C22.2234 58.5805 22.7374 58.8812 23.0546 58.575L54.6804 28.3984C54.9648 28.1305 54.7734 27.6492 54.3796 27.6492ZM28.6874 48.0586L31.9851 34.8789H23.3773L33.746 16.9742H46.0288L34.6374 31.3734H46.1765L28.6874 48.0586Z\" fill=\"#00A2FF\"\/>\n<defs>\n<linearGradient id=\"paint0_linear_3731_62223\" x1=\"25.5273\" y1=\"-9.38182\" x2=\"54\" y2=\"79.6364\" gradientUnits=\"userSpaceOnUse\">\n<stop\/>\n<stop offset=\"0.5\" stop-color=\"white\"\/>\n<stop offset=\"1\"\/>\n<\/linearGradient>\n<\/defs>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Nahtlose Integration        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Unsere Consent Management Platform l\u00e4sst sich problemlos in Ihre Website oder App, sowie in viele Dienste und Tools von Drittanbietern integrieren.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M0.5 0.5H71.5V36C71.5 55.6061 55.6061 71.5 36 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56.2328C35.2942 57.0803 36.8013 57.0506 37.8222 56.162L51.3675 44.3733C51.9811 43.8392 52.3337 43.0639 52.3337 42.2484V23.097C52.3337 21.9472 51.6366 20.9133 50.5736 20.4863L37.0402 15.0501ZM39.8097 33.6627C39.8097 31.4579 38.105 29.6722 36.0003 29.6722C33.8956 29.6722 32.1909 31.4579 32.1909 33.6627C32.1909 35.8674 33.8956 37.6532 36.0003 37.6532C38.105 37.6532 39.8097 35.8674 39.8097 33.6627Z\" fill=\"#00A2FF\"\/>\n<defs>\n<linearGradient id=\"paint0_linear_3371_37516\" x1=\"25.5273\" y1=\"-9.38182\" x2=\"54\" y2=\"79.6364\" gradientUnits=\"userSpaceOnUse\">\n<stop\/>\n<stop offset=\"0.5\" stop-color=\"white\"\/>\n<stop offset=\"1\"\/>\n<\/linearGradient>\n<\/defs>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Bauen Sie Nutzervertrauen auf        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Eine Consent Management Platform hilft Vertrauen aufzubauen, indem die Datennutzung den Nutzern gegen\u00fcber transparent gemacht wird. Dies tr\u00e4gt dazu bei, dass Nutzer Ihnen ihre Daten anvertrauen und langfristig eine Beziehung zu Ihrem Unternehmen aufbauen.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M0.5 0.5H71.5V36C71.5 55.6061 55.6061 71.5 36 71.5C16.3939 71.5 0.5 55.6061 0.5 36V0.5Z\" fill=\"url(#paint0_linear_3371_25848)\" fill-opacity=\"0.1\"\/>\n<path d=\"M0.5 0.5H71.5V36C71.5 55.6061 55.6061 71.5 36 71.5C16.3939 71.5 0.5 55.6061 0.5 36V0.5Z\" stroke=\"#00A2FF\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M15 15.2C15 15.0895 15.0895 15 15.2 15H49.8C49.9105 15 50 15.0895 50 15.2V35.8C50 35.9105 49.9105 36 49.8 36H45.5333C45.4229 36 45.3333 35.9105 45.3333 35.8V19.8667C45.3333 19.7562 45.2438 19.6667 45.1333 19.6667H19.8667C19.7562 19.6667 19.6667 19.7562 19.6667 19.8667V52.1333C19.6667 52.2438 19.7562 52.3333 19.8667 52.3333H33.4667C33.5771 52.3333 33.6667 52.4229 33.6667 52.5333V56.8C33.6667 56.9105 33.5771 57 33.4667 57H15.2C15.0895 57 15 56.9105 15 56.8V15.2ZM22 24.5333C22 24.4229 22.0895 24.3333 22.2 24.3333H42.8C42.9105 24.3333 43 24.4229 43 24.5333V26.4667C43 26.5771 42.9105 26.6667 42.8 26.6667H22.2C22.0895 26.6667 22 26.5771 22 26.4667V24.5333ZM22.2 29C22.0895 29 22 29.0895 22 29.2V31.1333C22 31.2438 22.0895 31.3333 22.2 31.3333H42.8C42.9105 31.3333 43 31.2438 43 31.1333V29.2C43 29.0895 42.9105 29 42.8 29H22.2ZM22 33.8667C22 33.7562 22.0895 33.6667 22.2 33.6667H33.4667C33.5771 33.6667 33.6667 33.7562 33.6667 33.8667V35.8C33.6667 35.9105 33.5771 36 33.4667 36H22.2C22.0895 36 22 35.9105 22 35.8V33.8667ZM46.5 40.3657L40.6667 43.668V48.6225L46.5 54.4015L52.3333 48.6225V43.668L46.5 40.3657ZM45.6319 38.3719C46.1627 38.0714 46.8373 38.0714 47.3681 38.3719L53.9014 42.0704C54.3776 42.34 54.6667 42.8115 54.6667 43.3187V48.867C54.6667 49.234 54.5149 49.5879 54.2409 49.8592L47.7076 56.3318C47.0597 56.9736 45.9403 56.9736 45.2924 56.3318L38.7591 49.8592C38.4852 49.5879 38.3333 49.234 38.3333 48.867V43.3187C38.3333 42.8115 38.6224 42.34 39.0986 42.0704L45.6319 38.3719ZM51.6416 44.1202C51.7289 44.1878 51.7448 44.3135 51.6771 44.4008L46.4145 51.1897C46.3375 51.2891 46.1889 51.2935 46.106 51.1989L41.9651 46.4717C41.8923 46.3887 41.9007 46.2623 41.9838 46.1895L43.4381 44.9156C43.5211 44.8428 43.6475 44.8512 43.7203 44.9343L45.9961 47.5323C46.0789 47.6269 46.2275 47.6224 46.3046 47.523L49.833 42.9712C49.9006 42.8839 50.0263 42.868 50.1136 42.9357L51.6416 44.1202Z\" fill=\"#00A2FF\"\/>\n<defs>\n<linearGradient id=\"paint0_linear_3371_25848\" x1=\"25.5273\" y1=\"-9.38182\" x2=\"54\" y2=\"79.6364\" gradientUnits=\"userSpaceOnUse\">\n<stop\/>\n<stop offset=\"0.5\" stop-color=\"white\"\/>\n<stop offset=\"1\"\/>\n<\/linearGradient>\n<\/defs>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Steigern Sie Ihre Akzeptanz-Raten        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Profitieren Sie von unseren speziellen Marketing-Features, wie A\/B Testing oder Contextual Consent um die Benutzererfahrung zu verbessern und Ihre Marke aufzubauen.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n            <script type=\"module\">\n            new Uc_Slider(document.querySelector(\"#slider_69eac4665390f\"), {\"drag_enabled\":true,\"is_qa_card\":false})\n        <\/script>\n                        <\/div>\n<\/div>\n\n\n<div class=\"bg-brand-azure uc-flex-row--background-right alignfull uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-9);--i:7;\">\n    \n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-so-installieren-sie-die-usercentrics-cmp\">So installieren Sie die Usercentrics CMP<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Die Consent Management Platform (CMP) von Usercentrics erfasst, speichert und verwaltet die Einwilligungs- und Datenschutzpr\u00e4ferenzen jedes Nutzers.<\/p>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:8;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-number\">\n                    <div class=\"uc-icon-number__icon__number no-default-margin\">1<\/div>\n    <\/div>\n    <div class=\"uc-icon-number__title\">Konfigurieren Sie Ihre CMP<\/div>\n\n    <div class=\"uc-icon-number__description\"><ul>\n<li>W\u00e4hlen Sie Ihren Rechtsrahmen und\/oder die f\u00fcr Sie relevanten Datenschutzgesetze.<\/li>\n<li>Identifizieren Sie die Data Processing Services (DPS), die auf Ihrer Website verwendet werden, und legen Sie die korrekte Rechtsgrundlage f\u00fcr die Einhaltung des LGPD fest.<\/li>\n<li>Passen Sie das Erscheinungsbild und das Messaging des Banners an Ihre Bed\u00fcrfnisse und Anforderungen an.<\/li>\n<\/ul>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:9;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-number\">\n                    <div class=\"uc-icon-number__icon__number no-default-margin\">2<\/div>\n    <\/div>\n    <div class=\"uc-icon-number__title\">Implementieren Sie Ihre CMP<\/div>\n\n    <div class=\"uc-icon-number__description\"><ul>\n<li>Implementieren Sie das Skript-Tag der CMP direkt auf Ihrer Website oder \u00fcber Ihren Tag Manager.<\/li>\n<li>Passen Sie die auf Ihrer Website verwendeten Skripte\/Tags an.<\/li>\n<li>Legen Sie fest, wann und wie oft Ihre Banner-Nachricht angezeigt werden soll.<\/li>\n<\/ul>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:10;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-number\">\n                    <div class=\"uc-icon-number__icon__number no-default-margin\">3<\/div>\n    <\/div>\n    <div class=\"uc-icon-number__title\">Holen Sie ausdr\u00fcckliche Einwilligungen Ihrer Nutzer ein<\/div>\n\n    <div class=\"uc-icon-number__description\"><ul>\n<li>Beginnen Sie damit, die Einwilligungen aller Verbraucher einzuholen, die dem LGPD unterliegen.<\/li>\n<li>Nutzen Sie das Geotargeting-Feature von Usercentrics, um zu bestimmen, wer Ihr Banner in welcher Sprache sieht.<\/li>\n<li>Optimieren Sie Ihr Consent-Banner laufend auf der Grundlage umfangreicher Daten und Analytics-Insights.<\/li>\n<\/ul>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:11;\">\n    \n<div class=\"uc-quote\">\n    <div class=\"uc-quote__inner\" style=\"--photo-size: var(--sz-128);\">\n                <div class=\"uc-quote__text\">\u201cWir waren auf der Suche nach einem Tool, mit dem wir die DSGVO-Konformit\u00e4t beim Einsatz von Tracking Tools und Services auf unserer Webseite einfach und bequem umsetzen k\u00f6nnen. Usercentrics war die ideale L\u00f6sung, da das Tool alle wesentlichen Funktionen abdeckt und es Unternehmen erm\u00f6glicht, ohne gro\u00dfen Aufwand DSGVO-konform zu bleiben\u201d<\/div>\n                <div class=\"uc-quote__author-info\">\n                            <div class=\"uc-quote__photo-wp\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/Michael-Schmitz-180x180-1.jpeg\"\n                         srcset=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/Michael-Schmitz-180x180-1.jpeg 180w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/Michael-Schmitz-180x180-1-150x150.jpeg 150w\"\n                         alt=\"Bild von Michael Schmitz\"\n                         class=\"uc-quote__photo\"\n                         width=\"128\"\n                         height=\"128\"\n                         sizes=\"128px\"\n                    >\n                <\/div>\n                        <div class=\"uc-quote__author-info__text\">\n                                    <div class=\"uc-quote__author like-h5 no-default-margin\">Michael Schmitz<\/div>\n                                                    <div class=\"uc-quote__position\">&mdash; Entrepreneur In Residence, EMIL Group<\/div>\n                                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<div id=\"uc-cta_69eac466585e5\" class=\"uc-cta uc-cta--button alignfull uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Wir unterst\u00fctzen Sie gerne<\/div>\n                                        <div class=\"uc-cta__description\">\n                    <p>Holen Sie die LGPD-konforme Einwilligung zur Datenverarbeitung ein und speichern Sie sie, indem Sie mit den brasilianischen Besuchern Ihrer Website oder App klar kommunizieren.<\/p>\n                <\/div>\n                                                                    <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"e42ea7d9-01ce-4b60-bca3-536b4e19ceef\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"\/de\/preise\/\" target=\"\"><span>Jetzt loslegen<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69eac466585e5\"));\n    <\/script>\n\n\n<div class=\"uc-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);--to: -1;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:12;\">\n    \n\n<p class=\"like-label-l\">ANTWORTEN AUF IHRE FRAGEN<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-kontaktieren-sie-unser-expertenteam\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--5-xl)\">Kontaktieren Sie unser Expertenteam<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">Gerne beantworten wir all Ihre Fragen und erz\u00e4hlen Ihnen mehr \u00fcber Usercentrics und unsere Consent Management Plattform.<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li>Sie sind gesch\u00e4ftlich in Brasilien t\u00e4tig und wissen nicht, ob Ihre Website mit den geltenden Datenschutzgesetzen \u00fcbereinstimmt?<\/li>\n\n\n\n<li>Setzen Sie sich mit uns in Verbindung und erfahren Sie, wie die Usercentrics Consent Management Platform Ihnen helfen kann, die LGPD-Konformit\u00e4t zu erreichen.<\/li>\n\n\n\n<li>M\u00f6chten Sie Partner werden?&nbsp;<a class=\"mfp-iframe lightbox-added\" href=\"\/de\/iframe-seite-formular-partner\/?iframe=true\">Kontaktieren Sie uns hier.<\/a><\/li>\n<\/ul>\n\n\n<a id=\"41c012a8-cb7b-4c32-929d-ec76cbf454a1\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"\/de\/beratungsgespraech-buchen\/\" target=\"\"><span>Experten kontaktieren<\/span><\/a>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-5);--i:13;\">\n    \n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2024\/09\/Asset-26.svg\" alt=\"Contact chat bubble at the bottom right corner of a chat illustration\" class=\"wp-image-3578\" style=\"object-fit:cover;width:500px;height:500px\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<div class=\"bg-brand-azure uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:14;\">\n    \n\n<div class=\"uc-featured-resources alignfull uc-featured-resources--layout-default\">\n        <h2 class=\"container no-default-margin\">Mehr erfahren<\/h2>\n            <div class=\"uc-featured-resources__content container\">\n            \n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--layout-knowledge uc-resources-card--full-width-cover uc-resources-card--js\" href=\"https:\/\/usercentrics.com\/de\/knowledge-hub\/brasilien-lgpd\/\" target=\"_self\" id=\"3d218328-692a-42db-9bd0-8c7af50f2453\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"8b0b51f5-a573-4553-98bb-81a4dc2121b8\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Artikel<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2022\/04\/uc_blog_1000x1000_lgpd_look_b.jpg\" alt=\"\" srcset=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2022\/04\/uc_blog_1000x1000_lgpd_look_b.jpg 1000w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2022\/04\/uc_blog_1000x1000_lgpd_look_b-300x300.jpg 300w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2022\/04\/uc_blog_1000x1000_lgpd_look_b-150x150.jpg 150w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2022\/04\/uc_blog_1000x1000_lgpd_look_b-768x768.jpg 768w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2022\/04\/uc_blog_1000x1000_lgpd_look_b-540x540.jpg 540w\" sizes=\"(max-width: 1023px) 100vw, 50vw\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">7. Apr 2022<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        Brasiliens Datenschutzgesetz \/ Lei Geral de Prote\u00e7\u00e3o de Dados (LGPD) \u2013 ein \u00dcberblick                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">Brasiliens Datenschutzgesetz (LGPD) basiert auf dem bestehenden brasilianischen Recht und wurde von der DSGVO beeinflusst. Im Folgenden sehen wir uns genauer an, wie auf Verbraucherrechte, die Pflichten der Unternehmen und die Durchsetzung des Gesetzes eingegangen wird.\n<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"8ad9ac02-de0c-40ad-8403-2e84e5873daa\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Mehr lesen<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n                            \n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--row uc-resources-card--layout-knowledge uc-resources-card--full-width-cover\" href=\"https:\/\/usercentrics.com\/de\/knowledge-hub\/faq-lgpd\/\" target=\"_self\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"1f6c638f-dc01-4b43-86bc-340689255143\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Artikel<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2021\/05\/FAQs-LGPD.png\" alt=\"\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">3. Mai 2021<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        FAQ LGPD                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">Das Lei Geral de Prote\u00e7\u00e3o de Dados Pessoais (LGPD) ist Brasiliens neues allgemeines Datenschutzgesetz, das von der nationalen Datenschutzbeh\u00f6rde (Autoridade Nacional de Prote\u00e7\u00e3o de Dados) verabschiedet wurde. Es trat am 16. August 2020 in Kraft. Das LGPD ist der europ\u00e4ischen DSGVO sehr \u00e4hnlich und besteht aus 65 Artikel, die die Verwendung und Verarbeitung von personenbezogenen Daten regeln.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"5b8d3a1d-c830-4be9-a7a5-747f865a7d18\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Mehr lesen<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n                                \n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--row uc-resources-card--layout-knowledge uc-resources-card--full-width-cover\" href=\"https:\/\/usercentrics.com\/de\/knowledge-hub\/cookie-walls-was-ist-erlaubt\/\" target=\"_self\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"056d04ef-5e90-4d9c-bdbf-b10b0b2d136a\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Artikel<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2021\/08\/Cookie-Wall.jpg\" alt=\"Cookie-Wall\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">26. Aug 2021<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        Cookie Walls &#8211; was ist erlaubt und was nicht?                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">Sind Cookie Walls illegal? Erfahren Sie, was laut der aktuellen Rechtslage erlaubt ist und was nicht. <\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"3156b5c9-ac70-4c47-84c4-02612422c381\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Mehr lesen<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n                                \n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--row uc-resources-card--layout-knowledge uc-resources-card--full-width-cover\" href=\"https:\/\/usercentrics.com\/de\/knowledge-hub\/consent-management-platform-kaufen-oder-selber-bauen\/\" target=\"_self\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"97664ea8-0166-4ec8-921f-4e231dcbeebd\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Artikel<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2020\/06\/iStock-1129810557.jpg\" alt=\"Abbildung eines Schreibtisch mit aufgeklapptem Laptop mehreren Dokumenten und einem Taschenrechner, an dem zwei Personen arbeiten.\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">8. Jun 2020<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        Consent Management Platform &#8211; kaufen oder selber bauen?                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">Consent Management ist sowohl technisch als auch rechtlich ziemlich komplex &#8211; und wird von Tag zu Tag komplexer. Und obwohl es bereits einige SaaS-L\u00f6sungen hierf\u00fcr auf dem Markt gibt, ist die Versuchung ein eigenes Tool zu bauen &#8211; zumindest auf den ersten Blick &#8211; gro\u00df.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"f0b9abe9-56bf-4135-962f-615204ec8c7d\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Mehr lesen<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n                        <\/div>\n    <\/div>\n\n<\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":897,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"class_list":["post-896","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<title>LGPD-L\u00f6sungen f\u00fcr Websites &amp; Apps | Usercentrics<\/title>\n<meta name=\"description\" content=\"Hier finden Sie alles Wichtige zu Brasiliens Datenschutzgesetz. 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