{"id":9138,"date":"2026-05-08T11:03:02","date_gmt":"2026-05-08T09:03:02","guid":{"rendered":"https:\/\/stage.usercentrics.com\/de\/?page_id=9138"},"modified":"2026-05-12T11:56:44","modified_gmt":"2026-05-12T09:56:44","slug":"server-side-tracking","status":"publish","type":"page","link":"https:\/\/usercentrics.com\/de\/server-side-tracking\/","title":{"rendered":"SST Product Line"},"content":{"rendered":"\n<style>\n.uc-pricing-features {\n    padding-bottom: var(--sp-m);\n}\n.uc-features {\n    justify-content: center;\n}\n\n\n.uc-pricing-tabs__item--main, .uc-tabs-container__tabs {\n   display: none;\n}\n\n.uc-pricing-sticky-column__header-title-logo { height:50px; }\n.uc-pricing-sticky-column__header-pricing-logo {\n    height: 60px;\n    display: flex;\n    justify-content: center;\n}\n.uc-pricing-sticky-column__header-pricing-logo > img { width: 50%; }\n.uc-pricing-sticky-column[data-plan=\"USERCENTRICS\"] {\n    border-top: 4px solid var(--br-brand);\n}\n.uc-pricing-features__item-list__values > div:first-child {\n    \/*background-color: var(--fs-azure);*\/\n}\n\n.uc-pricing-sticky-column[data-plan=\"ONETRUST\"] img {\n    width: 30%;\n    margin-top: 10px;\n}\n\n.uc-pricing-features__item-heading.like-h4.no-default-margin {\n    display: none;\n}\n\n.uc-step-columns__item {\n  display: flex;\n  flex-direction: column;\n}\n\n.uc-step-columns__content {\n  display: flex;\n  flex-direction: column;\n  flex: 1 1 auto;\n  min-height: 0;\n  margin-bottom: 0;\n}\n\n.uc-step-columns__content p:has(> img),\n.uc-step-columns__content p:last-child {\n  margin-top: auto;\n  margin-bottom: 0;\n}\n\n@media screen and (max-width: 767px) {\n    .uc-pricing-features {\n       padding-top: var(--sp-l);\n    }\n    .uc-pricing-sticky-column__header-pricing-logo > img {\n       width: 65%;\n    }\n    .uc-pricing-sticky-column[data-plan=\"ONETRUST\"] img {\n       width: 35%;\n    }\n}\n\n<\/style>\n\n\n<div class=\"alignfull uc-blog-hero uc-blog-hero--has-image uc-blog-hero--layout-product uc-ctx--blue\" data-id=\"blog_hero_6a1226ec50401\">\n        <div class=\"uc-blog-hero__inner\">\n        <div class=\"uc-blog-hero__text\">\n                                                <div class=\"uc-blog-hero__subtitle like-label-l\">Server-Side Tracking<\/div>\n                                <h1 class=\"uc-blog-hero__title like-h1-upper no-default-margin\">Vertrauensw\u00fcrdige Daten, h\u00f6here Conversions, niedrigerer CPA<\/h1>                                    <div class=\"uc-blog-hero__description\">Wechseln Sie mit Usercentrics Server-Side Tracking zu einer First-Party-Data-Strategie. Senden Sie pr\u00e4zise, eingewilligte und hochwertige Signale an alle Ihre Marketing-Destinationen und steigern Sie Ihre Kampagnenperformance mit vertrauensw\u00fcrdigen Daten.<\/div>\n                                                                                    <div class=\"uc-blog-hero__buttons\">\n                        <a id=\"eb7317b1-983c-441d-9e52-0ee0e30f2e54\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"https:\/\/sst.usercentrics.eu\/?utm_source=usercentrics_sst&amp;utm_medium=landing_page&amp;utm_campaign=usercentrics_sst&amp;source_website=usercentrics.com&amp;sst_action=signup&amp;lng=en&amp;deviceId=4e92083b-2f25-4707-a774-e1ae6e196bd2&amp;uc_lead_source=N4IgjCBcoK4C4FsD6BnA9jATgYwKZRBABoR5kFcATASxgQONMSWwEMEAHV6gcwDsGJMkkq4AbtTyCmyOLkz1IhIc2xo%2BcjdK6Y4fedUrSY2Q9J7YANmaWMErONgAWcAJ4d8tkj1xpLabG1LVjwKLS8QNk5ufiQbZRBWShRcODijCKT06QQUKwBreMYkHlYCAHEAQTAAOlqAdgBOABYwAGYABlaANjr67u7WtoBWACY2xkxKNNMMhOskADMHbIjFgCMrIpI4AjB6%2BtH6jqbBsA6IAF8SUahYZnQsKQjhCho6Y1V2Ll4BF%2BZRBJnglhHIFJ9kGoNLhwgkdHoDHNGCZtiALNYkSR7I4XO5PAkfH4AkEQrgwrsIlEfrFUUkUmlaZRVglcgVUSUyhEpjNUQtlgzMSANltBRTwAc2gAOKWS5qjZptK4kCbQGSoDA4fHI5hvWiKEFfaK-CEicSSLUqWTyfXayHqTRixjw-SYVEowXo1HY5xuDzmXz%2BQIRDjBUIwx0kKkxPjMxh01KxkhZL15SyFQUcirVOo1JpDLpgXr7AZDMYTEjcli86hLFao4UY6Ri-b1KVSlr1YZgRoga4gZp3NWPTUm3Uff6Q77Rk2A80msE2y0se3h7SsXQut2zcwinIOH14-1EoNw0Nk1eUqe-ROJZIJxk31lp9mlaSV7cRPl1wUN1HNiXSpKjTDMM3QnL2JDDIOwjDsCtpIGOi5qlGxoTqaQIWmqC4mlCDprhuiLGB%2BBK7hE3q4n6ESEoGJJhrCjAoTSgrxgK0jJoKT7ptImZKFUtQNC07QFkW-RnCM4yTNMVaCl%2BrFrJsjYRP%2BrbSo0YCFucHQQSA3TQQ8GpwUuiE4Ve-AzmahlYdaOErvRJDOoRLzEYwnocfuFGYdRxLBme5LSIxMaMvSN7sTkqZcREPEJO%2B1a1nJCS-qKewAW0anDFKzRQX29R6cgsGYa8VB6iZRpmWhs6WaC1lobhF5wuuCKuoK7o7opLLub6nkBt5p6kn5l6lYFzF3vFcZMimbIZq%2BvHZgJ%2BY9H0JbtGWkk8jJNb8jeiVNslKnNB0HSNAMFzaZKuXqk8BU6kV44GpOg3mRh87VXdy7QnZIAOU1RGoq5e44p1R40T5fV1QxplDWxI0heNHHhS%2BnLRVJzkkLJW0KX%2Bu0ZR0bRtAcYBnZclxAA\" target=\"_blank\"><span>KOSTENLOS STARTEN<\/span><\/a><a id=\"c4e7fd82-e8e6-4e4d-9bfe-10cc4cd46c2d\" class=\"uc-button uc-button-size-m uc-button-outlined  no-default-link-decoration uc-button-icon-right\" href=\"#choose-sst-solution\" target=\"\"><span>Finden Sie Ihre L\u00f6sung<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M10.8247 4.22632V16.4013L5.22471 10.8013L3.82471 12.2263L11.8247 20.2263L19.8247 12.2263L18.4247 10.8013L12.8247 16.4013V4.22632H10.8247Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>                    <\/div>\n                                                                        <\/div>\n                            <div class=\"uc-blog-hero__background\">\n                                                    <div class=\"uc-blog-hero__shield-clip\" aria-hidden=\"true\">\n                        <div class=\"uc-blog-hero__shield\">\n                            <svg width=\"1066\" 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src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2026\/05\/Server-Side-Tracking-Hero.svg?v=9bc510f08194f145\" width=\"577\" height=\"403\" alt=\"\">                                                                                                        <\/div>\n                                                                            <\/div>\n                    <\/div>\n    <\/div>\n\n\n<div class=\"bg-brand-off-white uc-flex-row--background-right alignfull uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: var(--wp--preset--spacing--3-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:1;\">\n    \n    <div class=\"uc-marketing-numbers\" id=\"uc-company-numbersd1d49aba-3187-4e4c-be6c-242b465c78ae\">\n        <div class=\"uc-marketing-numbers__inner container\">\n                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                <span>\n                            +30 %                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">mehr Conversions<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                <span>\n                            33 %                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">CPA-Reduktion<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                <span>\n                            27 %                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">h\u00f6here Conversion Rates<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                <span>\n                            5.6 s                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">schnellere Ladezeit<\/div>\n                <\/div>\n                                    <\/div>\n    <\/div>\n\n\n\n<p>Quellen:&nbsp;sGTM-Branchenfallstudien*; Deloitte Digital, <em>The Power of First-Party Data Strategies for Marketers<\/em> (2023, im Auftrag von Meta). <a href=\"#proof\" type=\"internal\" id=\"#proof\">Details anzeigen<\/a><\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-azure uc-flex-row--background-right alignfull uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:2;\">\n    \n<div class=\"uc-cards-slider uc-cards-slider--layout-default uc-ctx--base\">\n        <div class=\"container\">\n                            <div class=\"uc-cards-slider__heading\">\n                <div class=\"uc-cards-slider__heading__title like-h2 no-default-margin\">\n                    Warum Unternehmen auf Server-Side Tracking umsteigen                <\/div>\n\n                                    <div class=\"uc-cards-slider__heading__description\">\n                        <p><span style=\"font-weight: 400;\">Digitales Marketing wird immer herausfordernder. Werbekosten steigen, Conversions sinken, Signalverluste durch Browser-Einschr\u00e4nkungen und Adblocker nehmen zu, und die Datenqualit\u00e4t nimmt stetig ab. Server-Side Tracking hilft, diese Probleme zu l\u00f6sen.<\/span><\/p>\n                    <\/div>\n                            <\/div>\n                    <div class=\"uc-slider uc-slider--not-drag\" id=\"slider_6a1226ec54f4c\">\n                <div class=\"uc-slider__window\">\n            <div class=\"uc-slider__track\">\n                <div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"56\" height=\"56\" viewBox=\"0 0 56 56\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M7.9375 48.9258V44.2591L12.6042 39.5924V48.9258H7.9375ZM17.2708 48.9258V34.9258L21.9375 30.2591V48.9258H17.2708ZM26.6042 48.9258V30.2591L31.2708 34.9841V48.9258H26.6042ZM35.9375 48.9258V34.9841L40.6042 30.3174V48.9258H35.9375ZM45.2708 48.9258V25.5924L49.9375 20.9258V48.9258H45.2708ZM7.9375 36.8508V30.2591L24.2708 13.9258L33.6042 23.2591L49.9375 6.92578V13.5174L33.6042 29.8508L24.2708 20.5174L7.9375 36.8508Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Zuverl\u00e4ssige, hochwertige Daten f\u00fcr Ihre Werbeplattformen        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p><span style=\"font-weight: 400;\">Server-Side Tracking verarbeitet Events auf Ihrem eigenen Server, bevor sie an Werbeplattformen gesendet werden. Das Ergebnis: sauberere, deduplizierte First-Party-Daten, damit Ihre Kampagnen auf vertrauensw\u00fcrdigen Signalen optimieren statt auf unvollst\u00e4ndigen Browserdaten.<\/span><\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"56\" height=\"56\" viewBox=\"0 0 56 56\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.4987 32.9568V15.1068H24.4987V32.9568L20.9987 29.6901L17.4987 32.9568ZM29.1654 36.4568V5.77344H36.1654V29.4568L29.1654 36.4568ZM5.83203 44.5068V24.4401H12.832V37.5068L5.83203 44.5068ZM5.83203 50.2234L20.882 35.1734L29.1654 42.2901L42.232 29.2234H38.4987V24.5568H50.1654V36.2234H45.4987V32.4901L29.3987 48.5901L21.1154 41.4734L12.3654 50.2234H5.83203Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Schnellere Ladezeiten, h\u00f6here Conversions        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p><span style=\"font-weight: 400;\">Wenn Tracking-Logik aus dem Browser ausgelagert wird, verk\u00fcrzen sich die Ladezeiten Ihrer Website. Schnellere Seiten bedeuten geringere Absprungraten, bessere User Experience und optimierte Core Web Vitals, was sich positiv auf SEO und Conversion Rates auswirkt.<\/span><\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"56\" height=\"56\" viewBox=\"0 0 56 56\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.9987 53.668C12.7154 53.668 11.6168 53.211 10.7029 52.2971C9.78898 51.3832 9.33203 50.2846 9.33203 49.0013V25.668C9.33203 24.3846 9.78898 23.286 10.7029 22.3721C11.6168 21.4582 12.7154 21.0013 13.9987 21.0013H16.332V16.3346C16.332 13.1069 17.4695 10.3555 19.7445 8.08047C22.0195 5.80547 24.7709 4.66797 27.9987 4.66797C31.2265 4.66797 33.9779 5.80547 36.2529 8.08047C38.5279 10.3555 39.6654 13.1069 39.6654 16.3346V21.0013H41.9987C43.282 21.0013 44.3806 21.4582 45.2945 22.3721C46.2084 23.286 46.6654 24.3846 46.6654 25.668V49.0013C46.6654 50.2846 46.2084 51.3832 45.2945 52.2971C44.3806 53.211 43.282 53.668 41.9987 53.668H13.9987ZM13.9987 49.0013H41.9987V25.668H13.9987V49.0013ZM27.9987 42.0013C29.282 42.0013 30.3806 41.5444 31.2945 40.6305C32.2084 39.7166 32.6654 38.618 32.6654 37.3346C32.6654 36.0513 32.2084 34.9527 31.2945 34.0388C30.3806 33.1249 29.282 32.668 27.9987 32.668C26.7154 32.668 25.6168 33.1249 24.7029 34.0388C23.789 34.9527 23.332 36.0513 23.332 37.3346C23.332 38.618 23.789 39.7166 24.7029 40.6305C25.6168 41.5444 26.7154 42.0013 27.9987 42.0013ZM20.9987 21.0013H34.9987V16.3346C34.9987 14.3902 34.3181 12.7374 32.957 11.3763C31.5959 10.0152 29.9431 9.33464 27.9987 9.33464C26.0543 9.33464 24.4015 10.0152 23.0404 11.3763C21.6793 12.7374 20.9987 14.3902 20.9987 16.3346V21.0013Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Integrierte Datenschutzkonformit\u00e4t        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p><span style=\"font-weight: 400;\">Server-Side Tracking gibt Ihnen volle Kontrolle dar\u00fcber, welche Daten geteilt werden und mit wem. Beide Produkte unterst\u00fctzen datenschutzkonforme Datenverarbeitung nach DSGVO, CCPA und DMA, sodass Sie nur die Daten weitergeben, die Sie tats\u00e4chlich d\u00fcrfen.<\/span><\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n            <script type=\"module\">\n            new Uc_Slider(document.querySelector(\"#slider_6a1226ec54f4c\"), {\"drag_enabled\":false,\"is_qa_card\":false})\n        <\/script>\n                        <\/div>\n<\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-primary-dark uc-flex-row--background-right alignfull uc-ctx--dark\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:4;\">\n    \n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: var(--wp--preset--spacing--5-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:3;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-so-funktioniert-server-side-tracking\">So funktioniert Server-Side Tracking<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">Statt Tracking-Skripte im Browser auszuf\u00fchren, werden Ihre Daten \u00fcber einen Server geleitet, den Sie kontrollieren. Das sorgt f\u00fcr sauberere Signale und bessere Ergebnisse.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"uc-step-columns uc-step-columns--3 uc-step-columns--arrow-blue uc-step-columns--arrow-curve-alternate\">\n    <div class=\"uc-step-columns__inner\">\n                    <div class=\"uc-step-columns__item\">\n                                    <div class=\"uc-step-columns__heading no-default-margin like-h4\">                    Events erfassen                    <\/div>                                                    <div class=\"uc-step-columns__content like-text-md\">\n                        <p>Besucher:innen interagieren mit Ihrer Website. Ereignisse wie Seitenaufrufe, K\u00e4ufe und Formular\u00fcbermittlungen werden erfasst und an Ihren Server gesendet.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-29372 size-full\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2026\/04\/Capture-events.svg?v=f3a4675cd1053df6\" alt=\"\" width=\"320\" height=\"166\" \/><\/p>\n                    <\/div>\n                                            <\/div>\n                    <div class=\"uc-step-columns__item\">\n                                    <div class=\"uc-step-columns__heading no-default-margin like-h4\">                    Auf Ihrem Server verarbeiten                    <\/div>                                                    <div class=\"uc-step-columns__content like-text-md\">\n                        <p>Ihre Server-Side-Infrastruktur validiert, erg\u00e4nzt und filtert die Events, bevor sie weitergeleitet werden. So behalten Sie die volle Kontrolle dar\u00fcber, welche Daten geteilt werden und mit wem.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29374\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2026\/04\/Process-on-your-server.svg?v=dd6da97e00de1b36\" alt=\"\" width=\"321\" height=\"168\" \/><\/p>\n                    <\/div>\n                                            <\/div>\n                    <div class=\"uc-step-columns__item\">\n                                    <div class=\"uc-step-columns__heading no-default-margin like-h4\">                    An Werbeplattformen \u00fcbermitteln                    <\/div>                                                    <div class=\"uc-step-columns__content like-text-md\">\n                        <p>Saubere First-Party-Daten erreichen Ihre Werbeplattformen. Bessere Signale, bessere Ergebnisse.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29373\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2026\/04\/Deliver-to-ad-platforms.svg?v=9d911799eb33127d\" alt=\"\" width=\"320\" height=\"166\" \/><\/p>\n                    <\/div>\n                                            <\/div>\n            <\/div>\n<\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-off-white uc-flex-row--background-right alignfull uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:5;\">\n    \n\n<div id=\"choose-sst-solution\"><\/div>\n\n\n<div class=\"uc-flow-chart\">\n            <div class=\"uc-flow-chart__heading like-h3\">W\u00e4hlen Sie die passende Server-Side Tracking L\u00f6sung<\/div>\n                <div class=\"uc-flow-chart__primary\">\n                            <div class=\"uc-flow-chart__primary-card\">\n                                            <div\n                                class=\"uc-flow-chart__primary-card--heading like-h4\">Einfach und auf Meta ausgerichtet<\/div>\n                                                                <div\n                                class=\"uc-flow-chart__primary-card--description\"><p><span style=\"font-weight: 400;\">Sie nutzen Meta Ads und m\u00f6chten Ihre Kampagnenperformance schnell verbessern, mit einem stabilen Tracking-Setup ohne technische Komplexit\u00e4t.<\/span><\/p>\n<\/div>\n                                    <\/div>\n                                                    <div class=\"uc-flow-chart__secondary uc-flow-chart__secondary--single\">\n                                                                    <div class=\"uc-icon-number uc-icon-number--size-default uc-icon-number--no-shield-background\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-image\">\n                        <img decoding=\"async\" width=\"56\" height=\"56\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2026\/05\/Server-Side-Tracking-56.svg?v=449264bec9eb6056\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-hidden=\"true\" \/>            <\/div>\n    <div class=\"uc-icon-number__title\">Meta Signals Gateway<\/div>\n\n    <div class=\"uc-icon-number__description\"><p><span style=\"font-weight: 400;\">Steigern Sie Ihre Meta-Performance mit hochwertigen Web- und Offline-Signalen. Profitieren Sie von stabilen Pixel- und CAPI-Integrationen, Custom Audiences und nahtlosen Offline-Conversion-Importen.<\/span><\/p>\n<\/div>\n\n\n    <div class=\"uc-icon-number__link-wp\">\n                <a id=\"98b92c1d-ded3-41bf-9387-f39ea5f0a7fa\" class=\"uc-button uc-button-size-m uc-button-link uc-icon-number__link no-default-link-decoration uc-button-icon-right\" href=\"\/de\/meta-signals-gateway\/\" target=\"\"><span>Entdecken<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>    <\/div>\n<\/div>                                    <\/div>\n                    <\/div>\n            <div class=\"uc-flow-chart__primary\">\n                            <div class=\"uc-flow-chart__primary-card\">\n                                            <div\n                                class=\"uc-flow-chart__primary-card--heading like-h4\">Flexibel und plattform\u00fcbergreifend<\/div>\n                                                                <div\n                                class=\"uc-flow-chart__primary-card--description\"><p><span style=\"font-weight: 400;\">Sie schalten Kampagnen \u00fcber mehrere Plattformen hinweg und ben\u00f6tigen flexibles Tracking mit voller Kontrolle \u00fcber Ihre Daten.<\/span><\/p>\n<\/div>\n                                    <\/div>\n                                                    <div class=\"uc-flow-chart__secondary uc-flow-chart__secondary--single\">\n                                                                    <div class=\"uc-icon-number uc-icon-number--size-default uc-icon-number--no-shield-background\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-image\">\n                        <img decoding=\"async\" width=\"56\" height=\"56\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2026\/05\/Meta-Signals-Gateway-56.svg?v=bc7861dfc78af3e0\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-hidden=\"true\" \/>            <\/div>\n    <div class=\"uc-icon-number__title\">Server Google Tag Manager (sGTM)<\/div>\n\n    <div class=\"uc-icon-number__description\"><p><span style=\"font-weight: 400;\">Erm\u00f6glichen Sie plattform\u00fcbergreifendes Tracking, um Ihre First-Party-Daten anzureichern, zu transformieren und zentral an Google, Meta, TikTok und \u00fcber 30 weitere Ziele zu senden.<\/span><\/p>\n<\/div>\n\n\n    <div class=\"uc-icon-number__link-wp\">\n                <a id=\"687ee073-4483-4f86-93c4-26337bca5d35\" class=\"uc-button uc-button-size-m uc-button-link uc-icon-number__link no-default-link-decoration uc-button-icon-right\" href=\"\/de\/server-side-tracking-solution\/\" target=\"\"><span>Entdecken<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>    <\/div>\n<\/div>                                    <\/div>\n                    <\/div>\n    <\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-off-white uc-flex-row--background-right alignfull uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:6;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-server-side-tracking-losungen-im-vergleich\">Server-Side Tracking L\u00f6sungen im Vergleich<\/h2>\n\n\n<div class=\"uc-pricing-tabs uc-pricing-tabs--loadable uc-pricing-tabs--header-currency-switcher--prefix\"><\/div>\n<div id=\"compare\"\n     class=\"uc-pricing-tabs uc-pricing-tabs--loadable uc-pricing-tabs--header-currency-switcher\"\n     style=\"\">\n    <div class=\"uc-pricing-tabs-header alignfull\" style=\"display:none\">\n    <div class=\"uc-pricing-tabs-header__inner\">\n                            <div class=\"uc-pricing-tabs-header__currency\">\n                <div class=\"uc-dropdown uc-dropdown--currency\" id=\"dropdown_6a1226ec6f34b\">\n    <div class=\"uc-dropdown__current\"\n         data-value=\"EUR\"\n         tabindex=\"0\"\n         role=\"button\"\n         aria-expanded=\"false\"\n         aria-haspopup=\"listbox\">\n        Euro (EUR &#8211; \u20ac)    <\/div>\n    <div class=\"uc-dropdown__options\">\n        <div class=\"uc-dropdown__options-item\" data-value=\"EUR\" tabindex=\"0\" data-selected>Euro (EUR &#8211; \u20ac)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"USD\" tabindex=\"0\">US Dollar (USD &#8211; $)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"GBP\" tabindex=\"0\">British Pound (GBP &#8211; \u00a3)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"DKK\" tabindex=\"0\">D\u00e4nische Krone (DKK &#8211; kr.)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"NOK\" tabindex=\"0\">Norwegische Krone (NOK &#8211; kr.)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"SEK\" tabindex=\"0\">Schwedische Krone (SEK &#8211; kr.)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"PLN\" tabindex=\"0\">Polnische Zloty (PLN &#8211; zl)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"CHF\" tabindex=\"0\">Schweizer Franken (CHF &#8211; CHF)<\/div>    <\/div>\n<\/div>\n<script type=\"module\">\n    new Uc_Dropdown(document.getElementById(\"dropdown_6a1226ec6f34b\"), {\"placeholder\":\"Select\",\"direct_links\":false});\n<\/script>\n            <\/div>\n            <\/div>\n<\/div>\n    <div class=\"uc-tabs-container\" id=\"tabs_6a1226ec6f801\" data-hash=\"true\" data-swipe=\"false\">\n    <div class=\"uc-tabs-container__tabs\" role=\"tablist\" aria-label=\"Product pricing options\">\n                                <div class=\"uc-tabs-container__tabs-item is-active\"\n                 tabindex=\"0\"\n                 role=\"tab\" aria-selected=\"true\"\n                 data-tab-id=\"uc-ot\">\n                                <span>dsfsd<\/span>\n            <\/div>\n            <\/div>\n    <div class=\"uc-tabs-container__window alignfull\">\n        <div class=\"uc-tabs-container__track\"\n             style=\"margin-left: 0\">\n                                            <div class=\"uc-tabs-container__slide\"\n                     role=\"tabpanel\"\n                     data-enable-160=\"0\"\n                    >\n                    <div class=\"uc-pricing-tabs__item\"\n     data-tab-id=\"uc-ot\"\n     data-enable-160=\"0\"\n     style=\"--section-columns: 1; --section-cta: 2; --section-list_btn: 3; --section-custom_plan: 4; --section-info: 5; --section-feature-cards-grid: 6;\">\n    <div class=\"uc-pricing-tabs__item--main\">\n        <div class=\"uc-pricing uc-pricing--layout-cols-2-full\" data-delayed-js-init=\"\">\n    <div class=\"uc-pricing__inner container\">\n                                                                                                            <\/div>\n<\/div>\n    <\/div>\n                    <div\n    class=\"uc-pricing-features container uc-pricing-features-columns-two\"\n    data-columns=\"2\" id=\"uc-ot-features\">\n                <div class=\"uc-pricing-sticky uc-pricing-sticky--columns-two\">\n    <div class=\"uc-pricing-sticky__columns container\">\n                                    <div class='uc-pricing-sticky__empty-slot'><\/div><div class=\"uc-pricing-sticky-column\" data-plan=\"Meta Signals Gateway\">\n    <div class=\"uc-pricing-sticky-column__header\">\n        <div class=\"uc-pricing-sticky-column__header-title-logo\">\n            <div class=\"uc-pricing-sticky-column__header-title\">\n                                    <div class=\"uc-pricing-sticky-column__header-plan like-h5 no-default-margin\">\n                        Meta Signals Gateway                    <\/div>\n                                            <\/div>\n                    <\/div>\n            <\/div>\n    <div class=\"uc-pricing-sticky-column__content\">\n            <\/div>\n<\/div>\n<div class=\"uc-pricing-sticky-column\" data-plan=\"Server Google Tag Manager (sGTM)\">\n    <div class=\"uc-pricing-sticky-column__header\">\n        <div class=\"uc-pricing-sticky-column__header-title-logo\">\n            <div class=\"uc-pricing-sticky-column__header-title\">\n                                    <div class=\"uc-pricing-sticky-column__header-plan like-h5 no-default-margin\">\n                        Server Google Tag Manager (sGTM)                    <\/div>\n                                            <\/div>\n                    <\/div>\n            <\/div>\n    <div class=\"uc-pricing-sticky-column__content\">\n            <\/div>\n<\/div>\n                        <\/div>\n<\/div>\n        <div class=\"uc-pricing-features__scroller\">\n                    <div class=\"uc-pricing-features__item\">\n                <div\n                    class=\"uc-pricing-features__item-heading like-h4 no-default-margin\"><\/div>\n                <div class=\"uc-pricing-features__item-list\">\n                                            <div class=\"uc-pricing-features__item-list__item\">\n                            <div class=\"uc-pricing-features__item-name\">\n                                <div class=\"uc-pricing-features__item-name__text\">\n                                    Am besten geeignet f\u00fcr                                <\/div>\n                                                            <\/div>\n                            <div class=\"uc-pricing-features__item-list__values\">\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">Meta-fokussierte Werbetreibende &#038; KMU<\/div>\n                                                                            <\/div>\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">Plattform\u00fcbergreifendes Server-Side Tagging f\u00fcr Analytics-Teams<\/div>\n                                                                            <\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"uc-pricing-features__item-list__item\">\n                            <div class=\"uc-pricing-features__item-name\">\n                                <div class=\"uc-pricing-features__item-name__text\">\n                                    Einrichtung                                <\/div>\n                                                            <\/div>\n                            <div class=\"uc-pricing-features__item-list__values\">\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">Gef\u00fchrter Setup-Assistent ohne Code<\/div>\n                                                                            <\/div>\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">Individuelle, flexible Konfiguration<\/div>\n                                                                            <\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"uc-pricing-features__item-list__item\">\n                            <div class=\"uc-pricing-features__item-name\">\n                                <div class=\"uc-pricing-features__item-name__text\">\n                                    Plattformen                                <\/div>\n                                                            <\/div>\n                            <div class=\"uc-pricing-features__item-list__values\">\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">Meta + erweiterbare Ziele<\/div>\n                                                                            <\/div>\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">GA4, Google Ads, Meta, LinkedIn, TikTok, 30+<\/div>\n                                                                            <\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"uc-pricing-features__item-list__item\">\n                            <div class=\"uc-pricing-features__item-name\">\n                                <div class=\"uc-pricing-features__item-name__text\">\n                                    Ad-Blocker-Resistenz                                <\/div>\n                                                            <\/div>\n                            <div class=\"uc-pricing-features__item-list__values\">\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">Ja \u2014 stabiler Pixel umgeht Browser-Einschr\u00e4nkungen<\/div>\n                                                                            <\/div>\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">Teilweise \u2014 verbessert die Datenstabilit\u00e4t<\/div>\n                                                                            <\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"uc-pricing-features__item-list__item\">\n                            <div class=\"uc-pricing-features__item-name\">\n                                <div class=\"uc-pricing-features__item-name__text\">\n                                    Consent-Integration                                <\/div>\n                                                            <\/div>\n                            <div class=\"uc-pricing-features__item-list__values\">\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">Datenschutzkonforme Datenweitergabe nach DSGVO, CCPA, DMA<\/div>\n                                                                            <\/div>\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">Native CMP-Integration<\/div>\n                                                                            <\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"uc-pricing-features__item-list__item\">\n                            <div class=\"uc-pricing-features__item-name\">\n                                <div class=\"uc-pricing-features__item-name__text\">\n                                    Zentrales Ergebnis                                <\/div>\n                                                            <\/div>\n                            <div class=\"uc-pricing-features__item-list__values\">\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">Senkt Meta-CPAs und steigert ROAS mit hochwertigen Signalen<\/div>\n                                                                            <\/div>\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">Liefert pr\u00e4zise und zuverl\u00e4ssige Daten \u00fcber alle Werbekan\u00e4le hinweg<\/div>\n                                                                            <\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"uc-pricing-features__item-list__item\">\n                            <div class=\"uc-pricing-features__item-name\">\n                                <div class=\"uc-pricing-features__item-name__text\">\n                                    Nutzungsmetrik                                <\/div>\n                                                            <\/div>\n                            <div class=\"uc-pricing-features__item-list__values\">\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">Events<\/div>\n                                                                            <\/div>\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">Anfragen<\/div>\n                                                                            <\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"uc-pricing-features__item-list__item\">\n                            <div class=\"uc-pricing-features__item-name\">\n                                <div class=\"uc-pricing-features__item-name__text\">\n                                    Kostenlose Version                                <\/div>\n                                                            <\/div>\n                            <div class=\"uc-pricing-features__item-list__values\">\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">20.000 Events\/Monat<\/div>\n                                                                            <\/div>\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">20.000 Anfragen\/Monat<\/div>\n                                                                            <\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"uc-pricing-features__item-list__item\">\n                            <div class=\"uc-pricing-features__item-name\">\n                                <div class=\"uc-pricing-features__item-name__text\">\n                                    Einstiegspreis                                <\/div>\n                                                            <\/div>\n                            <div class=\"uc-pricing-features__item-list__values\">\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">11 \u20ac\/Monat (Growth)<\/div>\n                                                                            <\/div>\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">16 \u20ac\/Monat (Growth)<\/div>\n                                                                            <\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"uc-pricing-features__item-list__item\">\n                            <div class=\"uc-pricing-features__item-name\">\n                                <div class=\"uc-pricing-features__item-name__text\">\n                                    Erste Schritte                                <\/div>\n                                                            <\/div>\n                            <div class=\"uc-pricing-features__item-list__values\">\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\"><a href=\"\/docs\/sst\/msgw\/get-started-with-msgw\/\">Einrichtungsanleitung ansehen<\/a><\/div>\n                                                                            <\/div>\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\"><a href=\"\/docs\/sst\/sgtm\/get-started\/\">Einrichtungsanleitung ansehen<\/a><\/div>\n                                                                            <\/div>\n                                                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n            <\/div>\n    <\/div>\n        <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n    <script>window.ucPreselectTabsContainerHash(\"tabs_6a1226ec6f801\")<\/script>\n<\/div>\n    <script>\n        (() => {\n            const element = document.getElementById('compare');\n            element.instance = new PricingTabsInline(\n                document.getElementById('compare')\n            );\n        })()\n    <\/script>\n\n\n\n<p class=\"comparison-below\">Beide L\u00f6sungen beinhalten verwaltetes Hosting und automatisch skalierende Infrastruktur. sGTM umfasst zus\u00e4tzlich die native Consent-Integration mit der Usercentrics Web CMP. <a href=\"\/de\/preise\/#uc-sst\">Preise ansehen \u2192<\/a><\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-background-light uc-flex-row--background-right alignfull uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:8;\">\n    \n<div class=\"uc-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--3-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:7;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-kombinieren-sie-sgtm-und-meta-signals-gateway\">Kombinieren Sie sGTM und Meta Signals Gateway<\/h2>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"uc-bento-box uc-bento-box--layout-rows\">\n    <div class=\"uc-wrapper\">\n                                <div class=\"uc-bento-box__features-container uc-bento-box__features-container--plus\">\n                                                        <div class=\"uc-bento-box__feature\">\n                                                        \n                                                                    <h3 class=\"uc-bento-box__feature__title like-h5 no-default-margin\">sGTM \u00fcbernimmt<\/h3>\n                                \n                                                                                                        <div class=\"uc-bento-box__feature__description like-text-md\"><p><span style=\"font-weight: 400;\">Google Ads, GA4, LinkedIn, TikTok, Floodlight, Bing und \u00fcber 30 weitere Ziele \u00fcber die GTM Template Gallery.<\/span><\/p>\n<\/div>\n                                                        \n                                            <\/div>\n                                                        <div class=\"uc-bento-box__feature\">\n                                                        \n                                                                    <h3 class=\"uc-bento-box__feature__title like-h5 no-default-margin\">Meta Signals Gateway \u00fcbernimmt<\/h3>\n                                \n                                                                                                        <div class=\"uc-bento-box__feature__description like-text-md\"><p><span style=\"font-weight: 400;\">Zuverl\u00e4ssiges Pixel-Tracking, Conversions API, Custom Audience Building und Offline-Conversion-Imports, speziell f\u00fcr Meta optimiert.<\/span><\/p>\n<\/div>\n                                                        \n                                            <\/div>\n                                                        <div class=\"uc-bento-box__feature uc-bento-box__feature--with-image uc-bento-box__feature--full-row\">\n                                                    <div class=\"uc-bento-box__feature__content\">\n                                                                                            <div class=\"uc-bento-box__feature__overline\">EMPFOHLEN<\/div>\n                                \n                                                                    <h3 class=\"uc-bento-box__feature__title like-h5 no-default-margin\">sGTM and Meta Signals Gateway<\/h3>\n                                \n                                                                                                        <div class=\"uc-bento-box__feature__description like-text-md\"><p><span style=\"font-weight: 400;\">Wenn Meta Teil Ihrer Marketing-Tools ist, empfehlen wir die gemeinsame Nutzung beider L\u00f6sungen. Verwenden Sie sGTM als zentrale Tracking-Ebene f\u00fcr Google, LinkedIn, TikTok und weitere Plattformen und erg\u00e4nzen Sie es mit Meta Signals Gateway f\u00fcr eine dedizierte und robuste \u00dcbermittlung von Meta-Signalen \u2013 inklusive Pixel, Custom Audiences und Offline-Conversion-Imports.<\/span><\/p>\n<p>This way, Meta gets the highest-quality data through its own optimized pipeline, while your other channels benefit from sGTM&#8217;s multi-platform flexibility. Both <span style=\"font-weight: 400;\">So erh\u00e4lt Meta die bestm\u00f6glichen Daten \u00fcber eine speziell optimierte Pipeline, w\u00e4hrend Ihre anderen Kan\u00e4le von der plattform\u00fcbergreifenden Flexibilit\u00e4t von sGTM profitieren. Beide L\u00f6sungen laufen auf derselben verwalteten Infrastruktur und beide haben<\/span> <a href=\"\/de\/free-trial\/\">eine kostenlose Testversion<\/a>.<\/p>\n<\/div>\n                                                                                    <\/div>\n                        \n                                                    <div class=\"uc-bento-box__feature__image uc-bento-box__feature__image-background uc-bento-box__feature__image--align-center\">\n                                <svg width=\"330\" height=\"259\" viewBox=\"0 0 330 259\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M165.961 66.5156L165.961 153.159\" stroke=\"black\" stroke-width=\"1.02526\" stroke-dasharray=\"3.84 3.84\"\/>\n<path d=\"M165.961 153.66L165.961 240.304\" stroke=\"black\" stroke-width=\"1.02526\" stroke-dasharray=\"3.84 3.84\"\/>\n<path d=\"M243.964 75.8359H222.984V114.149H187.941M187.941 146.382H274.585M187.941 178.722H222.984V217.452H240.803\" stroke=\"black\" 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stop-color=\"#0073EE\"\/>\n<stop offset=\"1\" stop-color=\"#0082FB\"\/>\n<\/linearGradient>\n<linearGradient id=\"paint1_linear_32107_46604\" x1=\"254.682\" y1=\"79.168\" x2=\"254.682\" y2=\"64.9722\" gradientUnits=\"userSpaceOnUse\">\n<stop stop-color=\"#0082FB\"\/>\n<stop offset=\"1\" stop-color=\"#0064E0\"\/>\n<\/linearGradient>\n<\/defs>\n<\/svg>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"uc-bento-box__button\">\n                <div class=\"uc-ctx--blue\">\n                    <a id=\"2772892b-12f6-4441-8750-8ae58590be18\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"https:\/\/sst.usercentrics.eu\/?utm_source=usercentrics_sst&amp;utm_medium=landing_page&amp;utm_campaign=usercentrics_sst&amp;source_website=usercentrics.com&amp;sst_action=signup&amp;lng=en&amp;deviceId=4e92083b-2f25-4707-a774-e1ae6e196bd2&amp;uc_lead_source=N4IgjCBcoK4C4FsD6BnA9jATgYwKZRBABoR5kFcATASxgQONMSWwEMEAHV6gcwDsGJMkkq4AbtTyCmyOLkz1IhIc2xo%2BcjdK6Y4fedUrSY2Q9J7YANmaWMErONgAWcAJ4d8tkj1xpLabG1LVjwKLS8QNk5ufiQbZRBWShRcODijCKT06QQUKwBreMYkHlYCAHEAQTAAOlqAdgBOABYwAGYABlaANjr67u7WtoBWACY2xkxKNNMMhOskADMHbIjFgCMrIpI4AjB6%2BtH6jqbBsA6IAF8SUahYZnQsKQjhCho6Y1V2Ll4BF%2BZRBJnglhHIFJ9kGoNLhwgkdHoDHNGCZtiALNYkSR7I4XO5PAkfH4AkEQrgwrsIlEfrFUUkUmlaZRVglcgVUSUyhEpjNUQtlgzMSANltBRTwAc2gAOKWS5qjZptK4kCbQGSoDA4fHI5hvWiKEFfaK-CEicSSLUqWTyfXayHqTRixjw-SYVEowXo1HY5xuDzmXz%2BQIRDjBUIwx0kKkxPjMxh01KxkhZL15SyFQUcirVOo1JpDLpgXr7AZDMYTEjcli86hLFao4UY6Ri-b1KVSlr1YZgRoga4gZp3NWPTUm3Uff6Q77Rk2A80msE2y0se3h7SsXQut2zcwinIOH14-1EoNw0Nk1eUqe-ROJZIJxk31lp9mlaSV7cRPl1wUN1HNiXSpKjTDMM3QnL2JDDIOwjDsCtpIGOi5qlGxoTqaQIWmqC4mlCDprhuiLGB%2BBK7hE3q4n6ESEoGJJhrCjAoTSgrxgK0jJoKT7ptImZKFUtQNC07QFkW-RnCM4yTNMVaCl%2BrFrJsjYRP%2BrbSo0YCFucHQQSA3TQQ8GpwUuiE4Ve-AzmahlYdaOErvRJDOoRLzEYwnocfuFGYdRxLBme5LSIxMaMvSN7sTkqZcREPEJO%2B1a1nJCS-qKewAW0anDFKzRQX29R6cgsGYa8VB6iZRpmWhs6WaC1lobhF5wuuCKuoK7o7opLLub6nkBt5p6kn5l6lYFzF3vFcZMimbIZq%2BvHZgJ%2BY9H0JbtGWkk8jJNb8jeiVNslKnNB0HSNAMFzaZKuXqk8BU6kV44GpOg3mRh87VXdy7QnZIAOU1RGoq5e44p1R40T5fV1QxplDWxI0heNHHhS%2BnLRVJzkkLJW0KX%2Bu0ZR0bRtAcYBnZclxAA\" target=\"\"><span>KOSTENLOS STARTEN<\/span><\/a>                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<div id=\"uc-cta_6a1226ec73cd9\" class=\"uc-cta uc-cta--button alignfull uc-cta--size-full uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Holen Sie mehr aus Ihrem Werbebudget mit vertrauensw\u00fcrdigen Server-Side-Daten heraus<\/div>\n                                        <div class=\"uc-cta__description\">\n                    <p><span style=\"font-weight: 400;\">Starten Sie kostenlos mit bis zu 20.000 Events oder Anfragen pro Monat. Keine Kreditkarte erforderlich.<\/span><\/p>\n                <\/div>\n                                                                    <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"c3a63ebd-7fb5-4235-a5b0-e739d03945a5\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"https:\/\/sst.usercentrics.eu\/?utm_source=usercentrics_sst&amp;utm_medium=landing_page&amp;utm_campaign=usercentrics_sst&amp;source_website=usercentrics.com&amp;sst_action=signup&amp;lng=en&amp;deviceId=4e92083b-2f25-4707-a774-e1ae6e196bd2&amp;uc_lead_source=N4IgjCBcoK4C4FsD6BnA9jATgYwKZRBABoR5kFcATASxgQONMSWwEMEAHV6gcwDsGJMkkq4AbtTyCmyOLkz1IhIc2xo%2BcjdK6Y4fedUrSY2Q9J7YANmaWMErONgAWcAJ4d8tkj1xpLabG1LVjwKLS8QNk5ufiQbZRBWShRcODijCKT06QQUKwBreMYkHlYCAHEAQTAAOlqAdgBOABYwAGYABlaANjr67u7WtoBWACY2xkxKNNMMhOskADMHbIjFgCMrIpI4AjB6%2BtH6jqbBsA6IAF8SUahYZnQsKQjhCho6Y1V2Ll4BF%2BZRBJnglhHIFJ9kGoNLhwgkdHoDHNGCZtiALNYkSR7I4XO5PAkfH4AkEQrgwrsIlEfrFUUkUmlaZRVglcgVUSUyhEpjNUQtlgzMSANltBRTwAc2gAOKWS5qjZptK4kCbQGSoDA4fHI5hvWiKEFfaK-CEicSSLUqWTyfXayHqTRixjw-SYVEowXo1HY5xuDzmXz%2BQIRDjBUIwx0kKkxPjMxh01KxkhZL15SyFQUcirVOo1JpDLpgXr7AZDMYTEjcli86hLFao4UY6Ri-b1KVSlr1YZgRoga4gZp3NWPTUm3Uff6Q77Rk2A80msE2y0se3h7SsXQut2zcwinIOH14-1EoNw0Nk1eUqe-ROJZIJxk31lp9mlaSV7cRPl1wUN1HNiXSpKjTDMM3QnL2JDDIOwjDsCtpIGOi5qlGxoTqaQIWmqC4mlCDprhuiLGB%2BBK7hE3q4n6ESEoGJJhrCjAoTSgrxgK0jJoKT7ptImZKFUtQNC07QFkW-RnCM4yTNMVaCl%2BrFrJsjYRP%2BrbSo0YCFucHQQSA3TQQ8GpwUuiE4Ve-AzmahlYdaOErvRJDOoRLzEYwnocfuFGYdRxLBme5LSIxMaMvSN7sTkqZcREPEJO%2B1a1nJCS-qKewAW0anDFKzRQX29R6cgsGYa8VB6iZRpmWhs6WaC1lobhF5wuuCKuoK7o7opLLub6nkBt5p6kn5l6lYFzF3vFcZMimbIZq%2BvHZgJ%2BY9H0JbtGWkk8jJNb8jeiVNslKnNB0HSNAMFzaZKuXqk8BU6kV44GpOg3mRh87VXdy7QnZIAOU1RGoq5e44p1R40T5fV1QxplDWxI0heNHHhS%2BnLRVJzkkLJW0KX%2Bu0ZR0bRtAcYBnZclxAA\" target=\"\"><span>KOSTENLOS STARTEN<\/span><\/a><a id=\"7ad21b34-f157-47b0-b092-93a4a17f3cb7\" class=\"uc-button uc-button-size-m uc-button-outlined  no-default-link-decoration\" href=\"\/de\/pricing\/#uc-sst\" target=\"\"><span>Preise ansehen<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_6a1226ec73cd9\"));\n    <\/script>\n\n\n<div class=\"bg-brand-azure uc-flex-row--background-right alignfull uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:10;\">\n    \n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: var(--wp--preset--spacing--5-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:9;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-kundenergebnisse-mit-server-side-tracking\">Kundenergebnisse mit Server-Side Tracking<\/h2>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"uc-ts uc-ts--tabs-disabled uc-ts--quote-plain\" id=\"76347e7b-5539-4b62-ba4f-dd02791e5ee0\" >\n        <div class=\"uc-ts__content\">\n        <div class=\"uc-content-slider uc-ts__content__wrapper\" id=\"slider_6a1226ec77869\">\n    <button id=\"bc92911a-cad4-4a8c-b610-5c16ecb4ef83\" class=\"uc-button uc-button-size-l uc-button-contained uc-content-slider__prev uc-button-icon-right\" aria-label=\"Previous\"><span><\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M16 22L6 12L16 2L17.775 3.775L9.55 12L17.775 20.225L16 22Z\" fill=\"black\"\/>\n<\/svg>\n<\/button>    <div class=\"uc-content-slider__window\">\n        <div class=\"uc-content-slider__track\">\n                        <div>\n                <div class=\"uc-ts__content__item\" data-slide-index=\"0\">\n                    <div class=\"uc-ts__content__item__inner uc-ts__content__item__inner--with-stats\">\n                        <div class=\"uc-ts__content__item__main\">\n                                                                                <div class=\"uc-ts__content__item__quote\">\n                                <div>Die um 40 Prozent h\u00f6here Transparenz bei iOS-Traffic und Conversions war der entscheidende Aha-Moment. Sie zeigte klar den Mehrwert des Umstiegs auf Server-Side Tracking.<\/div>\n                                                                <a class=\"has-data-tracking-props\"\n                                   data-customer=\"Shore\"\n                                   href=\"javascript:void(0)\"\n                                   aria-label=\"Read more about Shore\">\n                                    more                                <\/a>\n                            <\/div>\n                                                                            <div class=\"uc-ts__content__item__logo\"\n                                 style=\"--logo:url(https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2026\/05\/shore.svg?v=33430ebb92ca8a46);--logo-width:78px;--logo-height:20px\">\n                                <div class=\"uc-ts__content__item__logo-mask\" aria-hidden=\"true\"><\/div>\n                            <\/div>\n                                                                            <div class=\"uc-ts__content__item__bio uc-ts__content__item__bio--with-cta\">\n                                <div class=\"uc-ts__content__item__name like-h5 no-default-margin\">\n                                    Amaury Guenant                                <\/div>\n                                                                    <div class=\"uc-ts__content__item__position\">\n                                        Senior Performance Marketing &#038; Tracking Manager, Shore                                    <\/div>\n                                                                                                                                    <a id=\"844ae697-75ff-476a-9de7-4fb67bdb6b9a\" class=\"uc-button uc-button-size-m uc-button-link uc-ts__case-study-cta no-default-link-decoration uc-button-icon-right uc-button-left\" href=\"\/resources\/case-study-shore\/\" target=\"_blank\"><span>Case Study lesen<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>                                                            <\/div>\n                                                                                                <\/div>\n                                                    <a id=\"dcf32578-265d-4b0c-a573-07e3beaf9df4\" class=\"uc-button uc-button-size-m uc-button-link uc-ts__case-study-cta uc-ts__case-study-cta--outer uc-ts__case-study-cta--has-bg no-default-link-decoration uc-button-icon-right uc-button-left\" href=\"\/resources\/case-study-shore\/\" target=\"_blank\"><span>Case Study lesen<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M8.52476 22.3682L6.74976 20.5932L14.9748 12.3682L6.74976 4.14316L8.52476 2.36816L18.5248 12.3682L8.52476 22.3682Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>                                                                            <div class=\"uc-ts__content__item__stats\" aria-hidden=\"true\">\n                                                                    <div class=\"uc-ts__content__item__stat\">\n                                                                                    <div class=\"uc-ts__content__item__stat-value\">25-30 %<\/div>\n                                                                                                                            <div class=\"uc-ts__content__item__stat-label\">CPA-Reduktion<\/div>\n                                                                            <\/div>\n                                                                    <div class=\"uc-ts__content__item__stat\">\n                                                                                    <div class=\"uc-ts__content__item__stat-value\">35-40 %<\/div>\n                                                                                                                            <div class=\"uc-ts__content__item__stat-label\">h\u00f6herer ROAS<\/div>\n                                                                            <\/div>\n                                                                    <div class=\"uc-ts__content__item__stat\">\n                                                                                    <div class=\"uc-ts__content__item__stat-value\">54 %<\/div>\n                                                                                                                            <div class=\"uc-ts__content__item__stat-label\">mehr getrackte Conversions<\/div>\n                                                                            <\/div>\n                                                            <\/div>\n                                            <\/div>\n                                            <div class=\"uc-ts__content__item__bg\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1200\" src=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2026\/05\/280-shore_website_products_3d_heros_01_aio.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2026\/05\/280-shore_website_products_3d_heros_01_aio.png 960w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2026\/05\/280-shore_website_products_3d_heros_01_aio-240x300.png 240w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2026\/05\/280-shore_website_products_3d_heros_01_aio-819x1024.png 819w, https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2026\/05\/280-shore_website_products_3d_heros_01_aio-768x960.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>                                                    <\/div>\n                                    <\/div>\n            <\/div>\n                <\/div>\n    <\/div>\n    <button id=\"2dd2ac82-eaad-4de3-8700-e6800b52a0f8\" class=\"uc-button uc-button-size-l uc-button-contained uc-content-slider__next uc-button-icon-right\" aria-label=\"Next\"><span><\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M8.52476 22.3682L6.74976 20.5932L14.9748 12.3682L6.74976 4.14316L8.52476 2.36816L18.5248 12.3682L8.52476 22.3682Z\" fill=\"black\"\/>\n<\/svg>\n<\/button>    <div class=\"uc-content-slider__dots\"><\/div>\n<\/div>\n<script>\n    new Uc_Slider_Nav(document.getElementById(\"slider_6a1226ec77869\"), {\"loop\":true,\"loop_on_mobile\":true,\"autoplay\":false,\"autoplay_disable_breakpoint\":\"768\",\"interval\":10000})\n<\/script>\n    <\/div>\n<\/div>\n\n    <script>window.ucPrecalculateTestimonialSlider(document.getElementById('76347e7b-5539-4b62-ba4f-dd02791e5ee0'))<\/script>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-cards-slider uc-cards-slider--layout-default uc-ctx--dark\">\n        <div class=\"container\">\n                            <div class=\"uc-cards-slider__heading\">\n                <div class=\"uc-cards-slider__heading__title like-h2 no-default-margin\">\n                    Warum Usercentrics f\u00fcr Server-Side Tracking                <\/div>\n\n                            <\/div>\n                    <div class=\"uc-slider uc-slider--not-drag\" id=\"slider_6a1226ec79273\">\n                <div class=\"uc-slider__window\">\n            <div class=\"uc-slider__track\">\n                <div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M72 0V39C72 54 57 72 36 72C15 72 0 54 0 39V0H72ZM60 12H12V39C12 42.7245 14.0286 48.0581 18.6103 52.6397C23.0182 57.0476 29.0621 60 36 60C42.9379 60 48.9818 57.0476 53.3897 52.6397C57.9714 48.0581 60 42.7245 60 39V12Z\" fill=\"#00A2FF\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M35.627 33L23.1582 22.6093L30.8404 13.3907L54.3716 33L30.8404 52.6093L23.1582 43.3907L35.627 33Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Verwaltetes Hosting ohne Wartungsaufwand        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p><span style=\"font-weight: 400;\">Wir k\u00fcmmern uns um die Server, damit Sie es nicht tun m\u00fcssen. Die automatisch skalierende Infrastruktur passt sich Ihrem Traffic an. Zuverl\u00e4ssig, jederzeit verf\u00fcgbar und ganz ohne DevOps-Aufwand.<\/span><\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24 18H18V27H24V18ZM54 33H48V42H54V33ZM30 18H54V27H30V18ZM42 42V33H18V42H42Z\" fill=\"#00A2FF\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M72 0V39C72 54 57 72 36 72C15 72 0 54 0 39V0H72ZM60 12H12V39C12 42.7245 14.0286 48.0581 18.6103 52.6397C23.0182 57.0476 29.0621 60 36 60C42.9379 60 48.9818 57.0476 53.3897 52.6397C57.9714 48.0581 60 42.7245 60 39V12Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Datenschutzkonformit\u00e4t, auf die Sie sich verlassen k\u00f6nnen        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p><span style=\"font-weight: 400;\">Beide Produkte wurden f\u00fcr datenschutzkonforme Datenweitergabe entwickelt und unterst\u00fctzen die Anforderungen von DSGVO, CCPA und DMA. sGTM integriert sich nativ mit Usercentrics Web CMP f\u00fcr die automatische Durchsetzung von Einwilligungen.<\/span><\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M72 0V39C72 54 57 72 36 72C15 72 0 54 0 39V0H72ZM60 12H12V39C12 42.7245 14.0286 48.0581 18.6103 52.6397C23.0182 57.0476 29.0621 60 36 60C42.9379 60 48.9818 57.0476 53.3897 52.6397C57.9714 48.0581 60 42.7245 60 39V12Z\" fill=\"#00A2FF\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M27 33C27 37.9706 31.0294 42 36 42C40.9706 42 45 37.9706 45 33H57C57 44.598 47.598 54 36 54C24.402 54 15 44.598 15 33H27Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Kostenlos starten und flexibel skalieren        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p><span style=\"font-weight: 400;\">Jedes Produkt enth\u00e4lt ein kostenloses Paket, damit Sie testen, validieren und Ergebnisse sehen k\u00f6nnen, bevor Sie upgraden. Transparente nutzungsbasierte Preise ab 11 \u20ac\/Monat.<\/span><\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n            <script type=\"module\">\n            new Uc_Slider(document.querySelector(\"#slider_6a1226ec79273\"), {\"drag_enabled\":false,\"is_qa_card\":false})\n        <\/script>\n                        <\/div>\n<\/div>\n\n\n    <div class=\"uc-marketing-numbers\" id=\"uc-marketing-numbers104478bf-3ca1-44a3-a0b9-794431a9167e\">\n        <div class=\"uc-marketing-numbers__inner container\">\n                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"2.4\"> 2.4<\/span>\n                                                <span>\n                            Mio.                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">Websites und Apps in 195 L\u00e4ndern<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"8.8\"> 8.8<\/span>\n                                                <span>\n                            Mrd.                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">Monatliche Nutzereinwilligungen<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"99\"> 99<\/span>\n                                                <span>\n                            %+                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">Kundenbindungsrate<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"4.3\"> 4.3<\/span>\n                                                <span>\n                            \/5                         <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">Bewertung auf G2<\/div>\n                <\/div>\n                                    <\/div>\n    <\/div>\n\n\n<div class=\"bg-brand-azure uc-flex-row--background-right alignfull uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:11;\">\n    \n<div class=\"uc-cards-slider uc-cards-slider--layout-default uc-cards-slider--is-slider uc-ctx--base\">\n        <div class=\"container\">\n                            <div class=\"uc-cards-slider__heading\">\n                <div class=\"uc-cards-slider__heading__title like-h2 no-default-margin\">\n                    Mehr \u00fcber Server-Side Tracking erfahren                <\/div>\n\n                            <\/div>\n                    <div class=\"uc-slider\" id=\"slider_6a1226ec7b9c5\">\n                    <div class=\"uc-slider__actions\">\n                                                    <div class=\"uc-slider__buttons\">\n                        <button type=\"button\" class=\"uc-button uc-button-size-l uc-button-contained\"\n                                aria-label=\"Previous\" disabled>\n                            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M16 22L6 12L16 2L17.775 3.775L9.55 12L17.775 20.225L16 22Z\" fill=\"black\"\/>\n<\/svg>\n                        <\/button>\n                        <button type=\"button\" class=\"uc-button uc-button-size-l uc-button-contained\"\n                                aria-label=\"Next\">\n                            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M8.52476 22.3682L6.74976 20.5932L14.9748 12.3682L6.74976 4.14316L8.52476 2.36816L18.5248 12.3682L8.52476 22.3682Z\" fill=\"black\"\/>\n<\/svg>\n                        <\/button>\n                    <\/div>\n                            <\/div>\n                <div class=\"uc-slider__window\">\n            <div class=\"uc-slider__track\">\n                <a href=\"\/de\/case-studies\/\" class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large uc-card-icon--whole-link no-default-link-decoration\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"56\" height=\"56\" viewBox=\"0 0 56 56\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M40.833 8.35742C42.8552 8.35742 44.8388 8.59 46.7832 9.05664C48.7276 9.52331 50.5949 10.2239 52.3838 11.1572C52.8113 11.3517 53.1319 11.6435 53.3457 12.0322C53.5595 12.421 53.667 12.8292 53.667 13.2568V41.374C53.6669 42.2682 53.2874 42.9484 52.5293 43.415C51.771 43.8817 50.9836 43.9013 50.167 43.4736C48.7281 42.6959 47.2205 42.0928 45.6455 41.665C44.0706 41.2373 42.4662 41.0234 40.833 41.0234C38.4998 41.0235 36.2441 41.4324 34.0664 42.249C31.8888 43.0657 29.8666 44.2127 28 45.6904C26.1334 44.2127 24.1112 43.0657 21.9336 42.249C19.7559 41.4324 17.5002 41.0235 15.167 41.0234C13.5338 41.0234 11.9294 41.2373 10.3545 41.665C8.77949 42.0928 7.2719 42.6959 5.83301 43.4736C5.01644 43.9013 4.22895 43.8817 3.4707 43.415C2.71262 42.9484 2.33313 42.2682 2.33301 41.374V13.2568C2.33302 12.8292 2.44049 12.421 2.6543 12.0322C2.8681 11.6435 3.18868 11.3517 3.61621 11.1572C5.4051 10.2239 7.27235 9.52331 9.2168 9.05664C11.1612 8.59 13.1448 8.35742 15.167 8.35742C17.4223 8.35745 19.629 8.64823 21.7871 9.23145C23.9454 9.81476 26.0167 10.6898 28 11.8564C29.9833 10.6898 32.0546 9.81476 34.2129 9.23145C36.371 8.64823 38.5777 8.35745 40.833 8.35742ZM15.167 13.0234C13.7671 13.0234 12.3765 13.1595 10.9961 13.4316C9.61554 13.7039 8.28333 14.1128 7 14.6572V37.7568C8.36095 37.2902 9.7122 36.9404 11.0537 36.707C12.3954 36.4737 13.767 36.3564 15.167 36.3564C16.9946 36.3565 18.7735 36.5614 20.5039 36.9697C22.2345 37.3781 23.9559 37.99 25.667 38.8066V15.8232C24.0726 14.8899 22.3806 14.1903 20.5918 13.7236C18.803 13.257 16.9947 13.0235 15.167 13.0234ZM40.833 13.0234C39.0053 13.0235 37.197 13.257 35.4082 13.7236C33.6194 14.1903 31.9274 14.8899 30.333 15.8232V38.8066C32.0441 37.99 33.7655 37.3781 35.4961 36.9697C37.2265 36.5614 39.0054 36.3565 40.833 36.3564C42.233 36.3564 43.6046 36.4737 44.9463 36.707C46.2878 36.9404 47.6391 37.2902 49 37.7568V14.6572C47.7167 14.1128 46.3845 13.7039 45.0039 13.4316C43.6235 13.1595 42.2329 13.0234 40.833 13.0234ZM14.9414 29.3291C16.4189 29.3291 17.8285 29.4666 19.1699 29.7422C20.5115 30.0178 21.8241 30.4321 23.1074 30.9834V35C21.8631 34.2912 20.5602 33.7597 19.1992 33.4053C17.8382 33.0509 16.419 32.8731 14.9414 32.873C13.8914 32.873 12.8893 32.9624 11.9365 33.1396C10.9839 33.3169 10.0406 33.5822 9.10742 33.9365V30.1562C10.0407 29.92 10.9937 29.7229 11.9658 29.5654C12.938 29.4079 13.9303 29.3291 14.9414 29.3291ZM40.833 29.3564C41.8441 29.3564 42.8364 29.4343 43.8086 29.5898C44.7807 29.7454 45.7337 29.9405 46.667 30.1738V33.9072C45.7338 33.5573 44.7906 33.2941 43.8379 33.1191C42.8851 32.9441 41.883 32.8564 40.833 32.8564C39.3554 32.8565 37.9361 33.0319 36.5752 33.3818C35.2142 33.7318 33.9114 34.2571 32.667 34.957V30.9902C33.9502 30.4459 35.2629 30.0378 36.6045 29.7656C37.946 29.4935 39.3554 29.3565 40.833 29.3564ZM40.833 22.9404C41.8441 22.9404 42.8364 23.0183 43.8086 23.1738C44.7807 23.3294 45.7338 23.5235 46.667 23.7568V27.4902C45.7338 27.1403 44.7905 26.8781 43.8379 26.7031C42.8851 26.5281 41.883 26.4404 40.833 26.4404C39.3554 26.4405 37.9361 26.6248 36.5752 26.9941C35.2142 27.3636 33.9113 27.879 32.667 28.54V24.5732C33.9502 24.0289 35.263 23.6208 36.6045 23.3486C37.946 23.0765 39.3555 22.9404 40.833 22.9404ZM14.9414 22.8311C16.419 22.8311 17.8284 22.9695 19.1699 23.2451C20.5115 23.5208 21.8242 23.9341 23.1074 24.4854V28.502C21.8631 27.8326 20.5602 27.3106 19.1992 26.9365C17.8383 26.5625 16.419 26.376 14.9414 26.376C13.8914 26.376 12.8893 26.4644 11.9365 26.6416C10.9839 26.8188 10.0406 27.0841 9.10742 27.4385V23.6582C10.0407 23.4219 10.9937 23.2249 11.9658 23.0674C12.938 22.9099 13.9303 22.8311 14.9414 22.8311ZM40.833 16.5234C41.8441 16.5234 42.8364 16.6013 43.8086 16.7568C44.7807 16.9124 45.7337 17.1065 46.667 17.3398V21.0732C45.7338 20.7233 44.7905 20.4611 43.8379 20.2861C42.8851 20.1111 41.883 20.0234 40.833 20.0234C39.3554 20.0235 37.9362 20.2087 36.5752 20.5781C35.2141 20.9476 33.9114 21.4629 32.667 22.124V18.1572C33.9503 17.6128 35.2629 17.2039 36.6045 16.9316C37.9459 16.6595 39.3555 16.5235 40.833 16.5234ZM14.9414 16.333C16.419 16.333 17.8284 16.4715 19.1699 16.7471C20.5115 17.0227 21.8242 17.436 23.1074 17.9873V22.0039C21.8631 21.3345 20.5602 20.8126 19.1992 20.4385C17.8383 20.0644 16.419 19.878 14.9414 19.8779C13.8914 19.8779 12.8893 19.9663 11.9365 20.1436C10.9839 20.3208 10.0406 20.587 9.10742 20.9414V17.1602C10.0407 16.9239 10.9937 16.7269 11.9658 16.5693C12.938 16.4118 13.9303 16.333 14.9414 16.333Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Shore verbessert den ROAS seiner Kund:innen mit Server-Side Tagging        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p><span style=\"font-weight: 400;\">Wie eine Agentur mit Cookiebot CMP verlorene Conversion-Daten zur\u00fcckgewonnen und ihre Datentransparenz durch Usercentrics Server-Side Tracking verbessert hat.<\/span><\/p>\n        <\/div>\n    \n                    <div class=\"uc-card-icon__read-more\">\n            <span id=\"61cd3c46-3115-4a51-a379-6451e1b538fd\" class=\"uc-button uc-button-size-l uc-button-link  uc-button-icon-right\"><span>Case Study lesen<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>        <\/div>\n        <\/div>\n<\/a>\n<a href=\"\/de\/knowledge-hub\/\" class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large uc-card-icon--whole-link no-default-link-decoration\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"56\" height=\"56\" viewBox=\"0 0 56 56\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.724 39.2643H30.0573V34.5977H13.724V39.2643ZM37.0573 39.2643H41.724V15.931H37.0573V39.2643ZM13.724 29.931H30.0573V25.2643H13.724V29.931ZM13.724 20.5977H30.0573V15.931H13.724V20.5977ZM9.05729 48.5977C7.77396 48.5977 6.67535 48.1407 5.76146 47.2268C4.84757 46.3129 4.39062 45.2143 4.39062 43.931V11.2643C4.39062 9.98099 4.84757 8.88238 5.76146 7.96849C6.67535 7.0546 7.77396 6.59766 9.05729 6.59766H46.3906C47.674 6.59766 48.7726 7.0546 49.6865 7.96849C50.6004 8.88238 51.0573 9.98099 51.0573 11.2643V43.931C51.0573 45.2143 50.6004 46.3129 49.6865 47.2268C48.7726 48.1407 47.674 48.5977 46.3906 48.5977H9.05729ZM9.05729 43.931H46.3906V11.2643H9.05729V43.931Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Server-Side Tagging: Alles, was Marketer wissen m\u00fcssen        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p><span style=\"font-weight: 400;\">Ein umfassender Guide zu Server-Side Tracking und Tagging: Was es ist, wie es funktioniert und warum es f\u00fcr Datenschutz und Performance entscheidend ist.<\/span><\/p>\n        <\/div>\n    \n                    <div class=\"uc-card-icon__read-more\">\n            <span id=\"a41477d9-da63-47cd-a0d6-45a03b26a6dc\" class=\"uc-button uc-button-size-l uc-button-link  uc-button-icon-right\"><span>Artikel lesen<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>        <\/div>\n        <\/div>\n<\/a>\n<a href=\"\/docs\/sst\/introduction\/\" class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large uc-card-icon--whole-link no-default-link-decoration\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"56\" height=\"56\" viewBox=\"0 0 56 56\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M23.1061 35.4908L26.3727 32.1658L21.2977 27.0908L26.3727 22.0158L23.1061 18.6908L14.7061 27.0908L23.1061 35.4908ZM34.3061 35.4908L42.7061 27.0908L34.3061 18.6908L31.0394 22.0158L36.1144 27.0908L31.0394 32.1658L34.3061 35.4908ZM12.3727 48.0908C11.0894 48.0908 9.99078 47.6339 9.07689 46.72C8.163 45.8061 7.70605 44.7075 7.70605 43.4242V10.7575C7.70605 9.47415 8.163 8.37554 9.07689 7.46165C9.99078 6.54776 11.0894 6.09082 12.3727 6.09082H45.0394C46.3227 6.09082 47.4213 6.54776 48.3352 7.46165C49.2491 8.37554 49.7061 9.47415 49.7061 10.7575V43.4242C49.7061 44.7075 49.2491 45.8061 48.3352 46.72C47.4213 47.6339 46.3227 48.0908 45.0394 48.0908H12.3727ZM12.3727 43.4242H45.0394V10.7575H12.3727V43.4242Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            SST Setup-Guides und Plattform-Integrationen        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p><span style=\"font-weight: 400;\">Schritt-f\u00fcr-Schritt-Anleitungen f\u00fcr die Einrichtung von sGTM und Meta Signals Gateway, inklusive Integrationen mit Google Ads, Meta CAPI, LinkedIn, TikTok und weiteren Plattformen.<\/span><\/p>\n        <\/div>\n    \n                    <div class=\"uc-card-icon__read-more\">\n            <span id=\"9db2bd82-297a-45bf-809b-3c09bdf9afa5\" class=\"uc-button uc-button-size-l uc-button-link  uc-button-icon-right\"><span>Dokumentation ansehen<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>        <\/div>\n        <\/div>\n<\/a>\n<a href=\"\/roas-calculator\/\" class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large uc-card-icon--whole-link no-default-link-decoration\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"56\" height=\"56\" viewBox=\"0 0 56 56\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.4668 29.207C18.5772 29.2071 18.6669 29.2969 18.667 29.4072V36.207H25.4668C25.5772 36.2071 25.6669 36.2969 25.667 36.4072V40.6738C25.667 40.7842 25.5772 40.874 25.4668 40.874H18.667V47.6738C18.667 47.7842 18.5772 47.874 18.4668 47.874H14.2002C14.0897 47.874 14 47.7843 14 47.6738V40.874H7.2002C7.08974 40.874 7 40.7843 7 40.6738V36.4072C7.00007 36.2968 7.08978 36.207 7.2002 36.207H14V29.4072C14.0001 29.2968 14.0898 29.207 14.2002 29.207H18.4668ZM48.5332 29.207C48.7909 29.207 48.9999 29.4162 49 29.6738V47.4072C49 47.665 48.7909 47.874 48.5332 47.874H30.7998C30.5422 47.8739 30.333 47.6649 30.333 47.4072V29.6738C30.3331 29.4163 30.5422 29.2071 30.7998 29.207H48.5332ZM35 43.207H44.333V33.874H35V43.207ZM25.2002 5.87402C25.4578 5.87413 25.667 6.08315 25.667 6.34082V24.0742C25.6669 24.3318 25.4578 24.5409 25.2002 24.541H7.4668C7.20913 24.541 7.00011 24.3319 7 24.0742V6.34082C7 6.08309 7.20906 5.87402 7.4668 5.87402H25.2002ZM48.5332 5.87402C48.7909 5.87402 49 6.08309 49 6.34082V24.0742C48.9999 24.3319 48.7909 24.541 48.5332 24.541H30.7998C30.5422 24.5409 30.3331 24.3318 30.333 24.0742V6.34082C30.333 6.08315 30.5422 5.87413 30.7998 5.87402H48.5332ZM11.667 19.874H21V10.541H11.667V19.874ZM35 19.874H44.333V10.541H35V19.874Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            ROAS-Rechner f\u00fcr Server-Side Tracking        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p><span style=\"font-weight: 400;\">Finden Sie heraus, wie viel zus\u00e4tzlichen Umsatz Sie mit Server-Side Tracking erzielen k\u00f6nnten. Geben Sie Ihre aktuellen Daten ein und sehen Sie die prognostizierten Ergebnisse.<\/span><\/p>\n        <\/div>\n    \n                    <div class=\"uc-card-icon__read-more\">\n            <span id=\"cf6535bb-c759-4f29-a036-9c496f028078\" class=\"uc-button uc-button-size-l uc-button-link  uc-button-icon-right\"><span>ROAS berechnen<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>        <\/div>\n        <\/div>\n<\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n            <script type=\"module\">\n            new Uc_Slider(document.querySelector(\"#slider_6a1226ec7b9c5\"), {\"drag_enabled\":true,\"is_qa_card\":false})\n        <\/script>\n                        <\/div>\n<\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:12;\">\n    \n<div class=\"uc-faq-wrapper uc-faq-wrapper__heading\">\n    <div class=\"uc-faq-heading-wp\">\n        <h2 class=\"uc-faq-heading no-default-margin\">\n            H\u00e4ufig gestellte Fragen        <\/h2>\n    <\/div>\n    <div class=\"uc-faq-content\">\n            <noscript>\n        <style>\n            .uc-accordion-item__content {\n                height: auto !important;\n            }\n        <\/style>\n    <\/noscript>\n<div class=\"uc-accordion-item\" id=\"uc-accordion-item-1\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            id=\"uc-accordion-item-1-button\"\n            aria-expanded=\"false\"\n            aria-controls=\"uc-accordion-item-1-content\">\n        Was ist der Unterschied zwischen Client-Side und Server-Side Tracking?     <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\"\n         id=\"uc-accordion-item-1-content\"\n         aria-labelledby=\"uc-accordion-item-1-button\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p><span style=\"font-weight: 400;\">Beim Client-Side Tracking werden Skripte direkt im Browser der Besucher:innen ausgef\u00fchrt und senden Daten an Drittplattformen wie Google Analytics oder Meta. Dieser Ansatz ist einfach umzusetzen, wird jedoch zunehmend durch Ad-Blocker, Browser-Einschr\u00e4nkungen bei Cookies und Datenschutzvorgaben beeintr\u00e4chtigt.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beim Server-Side Tracking werden Daten zun\u00e4chst vom Browser an Ihren eigenen Server gesendet. Dort werden sie verarbeitet, validiert und gefiltert, bevor sie an Ihre Marketingplattformen weitergeleitet werden. Dadurch erhalten Sie mehr Kontrolle, eine bessere Datenqualit\u00e4t und eine verbesserte Seitenperformance, da weniger Skripte im Browser geladen werden m\u00fcssen.<\/span><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"uc-accordion-item\" id=\"uc-accordion-item-2\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            id=\"uc-accordion-item-2-button\"\n            aria-expanded=\"false\"\n            aria-controls=\"uc-accordion-item-2-content\">\n        Was ist Server-Side Tagging?     <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\"\n         id=\"uc-accordion-item-2-content\"\n         aria-labelledby=\"uc-accordion-item-2-button\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p><span style=\"font-weight: 400;\">Server-Side Tagging ist eine spezielle Form von Server-Side Tracking, bei der ein Tag-Management-System wie Google Tag Manager auf einem Server statt im Browser ausgef\u00fchrt wird. Anstatt Tracking-Tags clientseitig auszuf\u00fchren, werden Events an ein serverseitiges GTM-Setup gesendet, das Daten an die gew\u00fcnschten Ziele weiterleitet, darunter GA4, Google Ads, Meta, LinkedIn, TikTok und weitere Plattformen. Usercentrics bietet vollst\u00e4ndig verwaltetes Hosting f\u00fcr serverseitiges GTM, sodass Sie die Vorteile von Server-Side Tagging nutzen k\u00f6nnen, ohne eigene Cloud-Infrastruktur einrichten oder verwalten zu m\u00fcssen.<\/span><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"uc-accordion-item\" id=\"uc-accordion-item-3\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            id=\"uc-accordion-item-3-button\"\n            aria-expanded=\"false\"\n            aria-controls=\"uc-accordion-item-3-content\">\n        Was ist Usercentrics Server-Side Tracking?     <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\"\n         id=\"uc-accordion-item-3-content\"\n         aria-labelledby=\"uc-accordion-item-3-button\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p><span style=\"font-weight: 400;\">Usercentrics Server-Side Tracking ist eine Suite verwalteter Hosting-L\u00f6sungen, die Ihre Tracking-Infrastruktur aus dem Browser auf einen sicheren Server verlagern. Anstatt Tags direkt im Browser der Besucher:innen auszuf\u00fchren, werden Ihre Daten \u00fcber einen von Ihnen kontrollierten Server geleitet. Das Ergebnis: sauberere und vollst\u00e4ndigere Daten f\u00fcr Ihre Werbeplattformen. Usercentrics bietet derzeit zwei Produkte f\u00fcr Server-Side Tracking an: Meta Signals Gateway und Server Google Tag Manager (sGTM).<\/span><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"uc-accordion-item\" id=\"uc-accordion-item-4\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            id=\"uc-accordion-item-4-button\"\n            aria-expanded=\"false\"\n            aria-controls=\"uc-accordion-item-4-content\">\n        Funktioniert Server-Side Tracking mit einem CMP?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\"\n         id=\"uc-accordion-item-4-content\"\n         aria-labelledby=\"uc-accordion-item-4-button\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p><span style=\"font-weight: 400;\">sGTM integriert sich nativ mit dem Usercentrics Web CMP. Dadurch werden Consent-Signale automatisch in Ihr serverseitiges Setup \u00fcbernommen und nur Daten mit g\u00fcltiger Einwilligung an Werbeplattformen weitergeleitet. Meta Signals Gateway wurde f\u00fcr datenschutzkonforme Datenweitergabe (DSGVO, CCPA, DMA) entwickelt, verf\u00fcgt derzeit jedoch nicht \u00fcber eine native CMP-Integration. Beide L\u00f6sungen helfen Ihnen dabei, nur die Daten weiterzugeben, die Sie tats\u00e4chlich teilen d\u00fcrfen.<\/span><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"uc-accordion-item\" id=\"uc-accordion-item-5\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            id=\"uc-accordion-item-5-button\"\n            aria-expanded=\"false\"\n            aria-controls=\"uc-accordion-item-5-content\">\n        Warum ist Server-Side Tracking wichtig f\u00fcr Datenschutzkonformit\u00e4t?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\"\n         id=\"uc-accordion-item-5-content\"\n         aria-labelledby=\"uc-accordion-item-5-button\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p><span style=\"font-weight: 400;\">Server-Side Tracking schafft eine zus\u00e4tzliche Kontrollschicht zwischen Ihrer Website und Ihren Werbeplattformen. Anstatt Tags direkt im Browser auszuf\u00fchren \u2013 wo Sie nur begrenzte Kontrolle und Transparenz haben \u2013 werden Events zun\u00e4chst \u00fcber Ihren Server verarbeitet. Dadurch k\u00f6nnen Sie Daten pr\u00fcfen, filtern und anreichern, bevor sie weitergegeben werden. sGTM bietet zus\u00e4tzlich eine native CMP-Integration zur automatischen Durchsetzung von Consent. Meta Signals Gateway wurde von Grund auf f\u00fcr datenschutzkonforme Datenweitergabe entwickelt. Beide L\u00f6sungen unterst\u00fctzen Sie dabei, Anforderungen aus DSGVO, CCPA und DMA einzuhalten.<\/span><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"uc-accordion-item\" id=\"uc-accordion-item-6\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            id=\"uc-accordion-item-6-button\"\n            aria-expanded=\"false\"\n            aria-controls=\"uc-accordion-item-6-content\">\n        Was ist der Unterschied zwischen Meta Signals Gateway und sGTM?     <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\"\n         id=\"uc-accordion-item-6-content\"\n         aria-labelledby=\"uc-accordion-item-6-button\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p><span style=\"font-weight: 400;\">Meta Signals Gateway wurde f\u00fcr Unternehmen entwickelt, die stark auf Meta Ads setzen und eine schnelle, gef\u00fchrte Einrichtung w\u00fcnschen. Die L\u00f6sung ben\u00f6tigt keinen Code, ist in wenigen Minuten einsatzbereit und sendet hochwertige Signale an Meta \u2013 \u00fcber ein resilientes Pixel, das Ad-Blocker und Browser-Einschr\u00e4nkungen umgeht und dadurch Signale zur\u00fcckgewinnt, die beim Client-Side Tracking verloren gehen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Server Google Tag Manager (sGTM) ist eine fortschrittlichere, plattform\u00fcbergreifende L\u00f6sung auf Basis von Google Tag Manager. Sie bietet volle Kontrolle \u00fcber Datenfl\u00fcsse \u00fcber mehr als 30 Ziele hinweg \u2013 darunter GA4, Google Ads, Meta, LinkedIn, TikTok und weitere Plattformen \u2013 inklusive individueller Konfigurationsm\u00f6glichkeiten.<\/span><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"uc-accordion-item\" id=\"uc-accordion-item-7\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            id=\"uc-accordion-item-7-button\"\n            aria-expanded=\"false\"\n            aria-controls=\"uc-accordion-item-7-content\">\n        Kann ich beide Produkte gemeinsam nutzen?     <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\"\n         id=\"uc-accordion-item-7-content\"\n         aria-labelledby=\"uc-accordion-item-7-button\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p><span style=\"font-weight: 400;\">Ja. Wenn Sie neben anderen Kan\u00e4len auch Meta Ads nutzen, empfehlen wir genau das. Ein typisches Setup sieht so aus: sGTM dient als zentrale Tracking-Ebene f\u00fcr Google Ads, GA4, LinkedIn, TikTok und weitere Ziele, w\u00e4hrend Meta Signals Gateway eine dedizierte, optimierte Pipeline f\u00fcr Meta bereitstellt \u2013 inklusive resilientem Pixel, Conversions API, Custom Audiences und Offline-Conversion-Imports. Beide L\u00f6sungen laufen auf derselben Managed-Infrastruktur, lassen sich unabh\u00e4ngig integrieren und enthalten jeweils ein kostenloses Paket. Viele Unternehmen starten mit einer L\u00f6sung und erg\u00e4nzen sp\u00e4ter die zweite, wenn ihre Anforderungen wachsen.<\/span><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"uc-accordion-item\" id=\"uc-accordion-item-8\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            id=\"uc-accordion-item-8-button\"\n            aria-expanded=\"false\"\n            aria-controls=\"uc-accordion-item-8-content\">\n        Was bedeutet \u201everwaltetes Hosting&#8220;?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\"\n         id=\"uc-accordion-item-8-content\"\n         aria-labelledby=\"uc-accordion-item-8-button\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p><span style=\"font-weight: 400;\">Das bedeutet, dass wir die gesamte Server-Infrastruktur f\u00fcr Sie \u00fcbernehmen. Sie m\u00fcssen kein Cloud-Hosting einrichten, keine Container oder Gateways verwalten und kein Uptime-Monitoring betreiben. Usercentrics stellt die Server bereit, skaliert sie automatisch und \u00fcbernimmt die Wartung.Sie konfigurieren lediglich Ihr Tracking, den Rest \u00fcbernehmen wir.<\/span><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"uc-accordion-item\" id=\"uc-accordion-item-9\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            id=\"uc-accordion-item-9-button\"\n            aria-expanded=\"false\"\n            aria-controls=\"uc-accordion-item-9-content\">\n        Gibt es ein kostenloses Paket?     <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\"\n         id=\"uc-accordion-item-9-content\"\n         aria-labelledby=\"uc-accordion-item-9-button\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p><span style=\"font-weight: 400;\">Ja. Beide Produkte enthalten ein kostenloses Starter-Paket: 20.000 Events pro Monat f\u00fcr Meta Signals Gateway und 20.000 Anfragen pro Monat f\u00fcr sGTM. Es ist keine Kreditkarte erforderlich. Sie k\u00f6nnen jederzeit auf ein kostenpflichtiges Paket upgraden, wenn Ihr Traffic w\u00e4chst.<\/span><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"uc-accordion-item\" id=\"uc-accordion-item-10\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            id=\"uc-accordion-item-10-button\"\n            aria-expanded=\"false\"\n            aria-controls=\"uc-accordion-item-10-content\">\n        Was ist der Unterschied zwischen \u201eEvents\u201c und \u201eAnfragen\u201c?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\"\n         id=\"uc-accordion-item-10-content\"\n         aria-labelledby=\"uc-accordion-item-10-button\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p><span style=\"font-weight: 400;\">Meta Signals Gateway misst die Nutzung anhand von Events \u2013 also serverseitigen Signalen wie Seitenaufrufen, Add-to-Cart-Events oder K\u00e4ufen. sGTM misst die Nutzung anhand von Anfragen \u2013 jedes Mal, wenn Ihr serverseitiges Setup einen eingehenden Hit verarbeitet. Der Unterschied ergibt sich daraus, wie die jeweiligen Produkte Daten verarbeiten. In der Praxis orientieren sich beide Modelle jedoch am Traffic-Volumen Ihrer Website.<\/span><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"uc-accordion-item\" id=\"uc-accordion-item-11\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            id=\"uc-accordion-item-11-button\"\n            aria-expanded=\"false\"\n            aria-controls=\"uc-accordion-item-11-content\">\n        Wie lange dauert die Einrichtung?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\"\n         id=\"uc-accordion-item-11-content\"\n         aria-labelledby=\"uc-accordion-item-11-button\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p><span style=\"font-weight: 400;\">Meta Signals Gateway kann innerhalb weniger Minuten \u00fcber einen gef\u00fchrten No-Code-Assistenten aktiviert werden. Die Einrichtung von sGTM h\u00e4ngt von der Komplexit\u00e4t Ihres Setups ab. Ein grundlegendes Setup mit vorgefertigten Templates (z. B. f\u00fcr GA4 oder Google Ads) kann in weniger als 15 Minuten live sein. Umfangreichere Konfigurationen mit individuellen Tags k\u00f6nnen entsprechend mehr Zeit in Anspruch nehmen.<\/span><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"uc-accordion-item\" id=\"proof\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            id=\"proof-button\"\n            aria-expanded=\"false\"\n            aria-controls=\"proof-content\">\n        Woher stammen die Proof Points auf dieser Seite?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\"\n         id=\"proof-content\"\n         aria-labelledby=\"proof-button\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p><span style=\"font-weight: 400;\">Die Werte zu +30 % mehr Conversions und 5,6 Sekunden schnelleren Ladezeiten stammen aus Industry Case Studies zu Implementierungen von serverseitigem Google Tag Manager. Die 33 % niedrigeren CPA sowie 27 % h\u00f6heren Conversion Rates stammen aus der Deloitte-Digital-Studie \u201eThe Power of First-Party Data Strategies for Marketers\u201c aus dem Jahr 2023, die im Auftrag von Meta durchgef\u00fchrt wurde. Alle Statistiken basieren auf beobachteten Ergebnissen durch Server-Side Tracking und die Aktivierung von First-Party-Daten. Individuelle Ergebnisse k\u00f6nnen abweichen.<\/span><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n<\/div>\n\n<div id=\"uc-cta_6a1226ec7dc00\" class=\"uc-cta uc-cta--button alignfull uc-cta--size-full uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Bereit, Ihre Daten in Performance zu verwandeln?<\/div>\n                                        <div class=\"uc-cta__description\">\n                    <p><span style=\"font-weight: 400;\">Starten Sie kostenlos mit bis zu 20.000 Events oder Anfragen pro Monat und schaffen Sie eine vertrauensw\u00fcrdige Datenbasis f\u00fcr bessere Kampagnen.<\/span><\/p>\n                <\/div>\n                                                                    <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"62431a26-3946-45df-bed7-764082d36475\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"https:\/\/sst.usercentrics.eu\/?utm_source=usercentrics_sst&amp;utm_medium=landing_page&amp;utm_campaign=usercentrics_sst&amp;source_website=usercentrics.com&amp;sst_action=signup&amp;lng=en&amp;deviceId=4e92083b-2f25-4707-a774-e1ae6e196bd2&amp;uc_lead_source=N4IgjCBcoK4C4FsD6BnA9jATgYwKZRBABoR5kFcATASxgQONMSWwEMEAHV6gcwDsGJMkkq4AbtTyCmyOLkz1IhIc2xo%2BcjdK6Y4fedUrSY2Q9J7YANmaWMErONgAWcAJ4d8tkj1xpLabG1LVjwKLS8QNk5ufiQbZRBWShRcODijCKT06QQUKwBreMYkHlYCAHEAQTAAOlqAdgBOABYwAGYABlaANjr67u7WtoBWACY2xkxKNNMMhOskADMHbIjFgCMrIpI4AjB6%2BtH6jqbBsA6IAF8SUahYZnQsKQjhCho6Y1V2Ll4BF%2BZRBJnglhHIFJ9kGoNLhwgkdHoDHNGCZtiALNYkSR7I4XO5PAkfH4AkEQrgwrsIlEfrFUUkUmlaZRVglcgVUSUyhEpjNUQtlgzMSANltBRTwAc2gAOKWS5qjZptK4kCbQGSoDA4fHI5hvWiKEFfaK-CEicSSLUqWTyfXayHqTRixjw-SYVEowXo1HY5xuDzmXz%2BQIRDjBUIwx0kKkxPjMxh01KxkhZL15SyFQUcirVOo1JpDLpgXr7AZDMYTEjcli86hLFao4UY6Ri-b1KVSlr1YZgRoga4gZp3NWPTUm3Uff6Q77Rk2A80msE2y0se3h7SsXQut2zcwinIOH14-1EoNw0Nk1eUqe-ROJZIJxk31lp9mlaSV7cRPl1wUN1HNiXSpKjTDMM3QnL2JDDIOwjDsCtpIGOi5qlGxoTqaQIWmqC4mlCDprhuiLGB%2BBK7hE3q4n6ESEoGJJhrCjAoTSgrxgK0jJoKT7ptImZKFUtQNC07QFkW-RnCM4yTNMVaCl%2BrFrJsjYRP%2BrbSo0YCFucHQQSA3TQQ8GpwUuiE4Ve-AzmahlYdaOErvRJDOoRLzEYwnocfuFGYdRxLBme5LSIxMaMvSN7sTkqZcREPEJO%2B1a1nJCS-qKewAW0anDFKzRQX29R6cgsGYa8VB6iZRpmWhs6WaC1lobhF5wuuCKuoK7o7opLLub6nkBt5p6kn5l6lYFzF3vFcZMimbIZq%2BvHZgJ%2BY9H0JbtGWkk8jJNb8jeiVNslKnNB0HSNAMFzaZKuXqk8BU6kV44GpOg3mRh87VXdy7QnZIAOU1RGoq5e44p1R40T5fV1QxplDWxI0heNHHhS%2BnLRVJzkkLJW0KX%2Bu0ZR0bRtAcYBnZclxAA\" target=\"_blank\"><span>Kostenlos starten<\/span><\/a><a id=\"04e4023e-d2f8-4189-b0c8-1676ed061065\" class=\"uc-button uc-button-size-m uc-button-outlined  no-default-link-decoration\" href=\"\/de\/pricing\/#uc-sst\" target=\"\"><span>Preise ansehen<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_6a1226ec7dc00\"));\n    <\/script>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":24,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"class_list":["post-9138","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<title>Server-Side Tracking &amp; Tagging L\u00f6sungen | Usercentrics<\/title>\n<meta name=\"description\" content=\"Bessere Daten f\u00fcr Ihre Werbeplattformen mit verwaltetem Server-Side Tracking und Tagging. 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