{"id":1644,"date":"2020-01-30T23:47:35","date_gmt":"2020-01-30T22:47:35","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?post_type=resource&#038;p=735"},"modified":"2024-09-10T19:01:12","modified_gmt":"2024-09-10T17:01:12","slug":"buyers-guide","status":"publish","type":"resource","link":"https:\/\/usercentrics.com\/de\/resources\/buyers-guide\/","title":{"rendered":"Buyer\u2019s Guide: Consent Management Platform"},"content":{"rendered":"\n\n<h2 class=\"wp-block-heading\">Die Ausgangslage<\/h2>\n<div class=\"et_pb_column et_pb_column_1_2 et_pb_column_2 et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_module et_pb_text et_pb_text_3 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<p>Regulierungen wie die\u00a0Daten\u00adschutz\u00adgrundverordnung\u00a0(DSGVO), das IAB Transparency and Consent Framework oder die Rechtsprechung des EuGH, setzen weltweit neue Ma\u00dfst\u00e4be f\u00fcr Datenschutz, Sicherheit und Compliance. Das stellt Webseiten- und App-Betreiber vor neue Herausforderungen.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_column et_pb_column_1_2 et_pb_column_3 et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_module et_pb_text et_pb_text_4 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<p>Sie sind Webseiten- oder App-Betreiber und stehen aktuell vor der Entscheidung die richtige Consent Management Platform (CMP) auszuw\u00e4hlen? Oder Sie wollen sich allgemein dar\u00fcber informieren, was bei der Auswahl eines Anbieter wichtig ist?<br \/>\nDann bietet dieser Guide mit CMP-Checkliste und integriertem Template f\u00fcr eine Ausschreibung (RFI) den perfekten Ausgangspunkt.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Die L\u00f6sung: Consent Management Platform<\/h2>\n<div class=\"et_pb_module et_pb_text et_pb_text_6 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<p>Seit Inkrafttreten der\u00a0DSGVO\u00a0im Mai 2018 ist die Nutzereinwilligung zur wichtigsten Rechtsgrundlage f\u00fcr den Einsatz von Werbe- und Marketing-Technologien geworden.<\/p>\n<p>Beginnen Sie damit, Ihre Benutzer aktiv zu fragen, ob Sie ihre Daten sammeln d\u00fcrfen. Sie k\u00f6nnen die Einwilligung f\u00fcr eine Vielzahl von Zwecken einholen, von der Verwendung f\u00fcr Analyse-Technologien, bis hin zur Anzeige von personalisierten Anzeigen und Werbe-Bannern.<\/p>\n<p>Eine gute CMP informiert Nutzer nicht nur \u00fcber die Datenverarbeitung und hilft Webseitenbetreibern Einwilligungen einzuholen, zu verwalten, zu dokumentieren und weiterzuleiten, sie ist dar\u00fcber hinaus auch leicht und individuell anpassbar. Sie k\u00f6nnen Layout, Farb- und Textgestaltung gem\u00e4\u00df ihrer CI bestimmen.<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_7 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Das erwartet Sie:<\/h2>\n<ol>\n<li>Was ist eine Consent Management Platform und warum ben\u00f6tige ich sie?<\/li>\n<li>Worauf muss ich bei der Wahl einer Consent Management Platform achten? Was muss eine gute Consent Management Platform leisten?<\/li>\n<li>CMP-Checkliste und Best Practice RFI Template zum Download<\/li>\n<\/ol>\n\n","protected":false},"excerpt":{"rendered":"<p>Unser Buyer&#8217;s Guide mit CMP-Checkliste und integriertem RFI bietet Ihnen ausf\u00fchrliche Informationen zu Consent Management<\/p>\n","protected":false},"featured_media":3747,"template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"tags":[],"industry":[],"magazine_issue":[],"magazine_tag":[],"product":[],"resource_tag":[4],"class_list":["post-1644","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_tag-datenschutz"],"acf":[],"yoast_head":"<title>Usercentrics Buyer&#039;s Guide f\u00fcr Consent Management Platforms<\/title>\n<meta name=\"description\" content=\"Sind Sie suchen derzeit nach einer Consent Management-Plattform? 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