{"id":1722,"date":"2022-11-15T01:00:55","date_gmt":"2022-11-15T00:00:55","guid":{"rendered":"https:\/\/stage.usercentrics.com\/de\/?post_type=resource&#038;p=17573"},"modified":"2026-01-21T17:59:19","modified_gmt":"2026-01-21T16:59:19","slug":"mobile-app-gdpr-compliance","status":"publish","type":"resource","link":"https:\/\/usercentrics.com\/de\/resources\/mobile-app-gdpr-compliance\/","title":{"rendered":"Apps und die DSGVO: der Wilde Westen des Datenschutzes?"},"content":{"rendered":"\n\n<p>Der App-Markt w\u00e4chst rasant und wird bis Ende 2022 voraussichtlich einen Gesamtumsatz von 43 Milliarden US-Dollar erreichen. Doch wie wird die Privatsph\u00e4re der Nutzer auf dem App-Markt in der EU gewahrt, wo die DSGVO die ausdr\u00fcckliche Einwilligung der Nutzer f\u00fcr das Tracking personenbezogener Daten in Apps und auf Webseiten vorschreibt?<\/p>\n<p>Im Oktober 2022 f\u00fchrte Usercentrics eine Studie \u00fcber 250 Apps in der EU durch, um zu \u00fcberpr\u00fcfen, inwieweit Apps aus f\u00fcnf beliebten Kategorien (Lebensmittel, Lifestyle, Fitness &amp; Gesundheit, Finanzen und Gl\u00fccksspiel) DSGVO-konform sind.<\/p>\n<p>In diesem Bericht erfahren Sie:<\/p>\n<ul>\n<li>Inwieweit Apps in der EU DSGVO-konform sind<\/li>\n<li>Welche Marktvorteile sich bei DSGVO-Compliance ergeben<\/li>\n<li>Wie Usercentrics dabei helfen kann, DSGVO-Compliance f\u00fcr Ihre Apps zu automatisieren<\/li>\n<\/ul>\n<p>Viele Online-Unternehmen sind unsicher, wie sie Daten nutzen und gleichzeitig die Privatsph\u00e4re der Nutzer wahren k\u00f6nnen. Zum Beispiel stellen sich viele Unternehmen die Frage, ob DSGVO-Compliance einen Einfluss auf die Marketing- und Monetarisierungsstrategien f\u00fcr Apps hat, oder welche Trends es im Nutzerverhalten gibt, wenn Apps nicht datenschutzkonform sind.<\/p>\n<p>Laden Sie den Bericht jetzt herunter und erfahren Sie mehr.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Dieser Bericht best\u00e4tigt, dass viele Apps in der EU nicht DSGVO-konform sind<\/p>\n","protected":false},"featured_media":3742,"template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"tags":[],"industry":[],"magazine_issue":[],"magazine_tag":[],"product":[],"resource_tag":[4,6],"class_list":["post-1722","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_tag-datenschutz","resource_tag-regularien"],"acf":[],"yoast_head":"<title>Apps und die DSGVO: der Wilde Westen des Datenschutzes?<\/title>\n<meta name=\"description\" content=\"Apps und die DSGVO: Alles, was Sie \u00fcber nicht DSGVO-konforme Apps in der EU wissen m\u00fcssen und welche Marktvorteile sich bei DSGVO-Compliance ergeben\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/usercentrics.com\/de\/resources\/mobile-app-gdpr-compliance\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apps und die DSGVO: der Wilde Westen des Datenschutzes?\" \/>\n<meta property=\"og:description\" content=\"Apps und die DSGVO: Alles, was Sie \u00fcber nicht DSGVO-konforme Apps in der EU wissen m\u00fcssen\" \/>\n<meta property=\"og:url\" content=\"https:\/\/usercentrics.com\/de\/resources\/mobile-app-gdpr-compliance\/\" \/>\n<meta property=\"og:site_name\" content=\"Consent Management Platform (CMP) Usercentrics\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/usercentrics\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-21T16:59:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2022\/11\/GDPR-noncompliance-on-apps-in-the-EU.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Apps und die DSGVO: der Wilde Westen des Datenschutzes?\" \/>\n<meta name=\"twitter:description\" content=\"Apps und die DSGVO: Alles, was Sie \u00fcber nicht DSGVO-konforme Apps in der EU wissen m\u00fcssen\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/2\/2022\/11\/uc_app_report.jpeg\" \/>\n<meta name=\"twitter:site\" content=\"@usercentrics\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/usercentrics.com\/de\/resources\/mobile-app-gdpr-compliance\/\",\"url\":\"https:\/\/usercentrics.com\/de\/resources\/mobile-app-gdpr-compliance\/\",\"name\":\"Apps und die DSGVO: der Wilde Westen des Datenschutzes?\",\"isPartOf\":{\"@id\":\"https:\/\/usercentrics.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/usercentrics.com\/de\/resources\/mobile-app-gdpr-compliance\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/usercentrics.com\/de\/resources\/mobile-app-gdpr-compliance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/Mobile-Apps-the-Wild-West-of-data-privacy_for-black-background.svg?v=7757adaefa5285a2\",\"datePublished\":\"2022-11-15T00:00:55+00:00\",\"dateModified\":\"2026-01-21T16:59:19+00:00\",\"description\":\"Apps und die DSGVO: Alles, was Sie \u00fcber nicht DSGVO-konforme Apps in der EU wissen m\u00fcssen und welche Marktvorteile sich bei DSGVO-Compliance ergeben\",\"breadcrumb\":{\"@id\":\"https:\/\/usercentrics.com\/de\/resources\/mobile-app-gdpr-compliance\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":\"https:\/\/usercentrics.com\/de\/resources\/mobile-app-gdpr-compliance\/\"}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/usercentrics.com\/de\/resources\/mobile-app-gdpr-compliance\/#primaryimage\",\"url\":\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/Mobile-Apps-the-Wild-West-of-data-privacy_for-black-background.svg?v=7757adaefa5285a2\",\"contentUrl\":\"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/Mobile-Apps-the-Wild-West-of-data-privacy_for-black-background.svg?v=7757adaefa5285a2\",\"width\":364,\"height\":388,\"copyrightNotice\":\"\u00a9 Copyright 2026 Usercentrics GmbH\",\"creator\":{\"@type\":\"Organization\",\"name\":\"Usercentrics GmbH\"},\"creditText\":\"Image: Usercentrics GmbH\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/usercentrics.com\/de\/resources\/mobile-app-gdpr-compliance\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Ressourcen\",\"item\":\"https:\/\/usercentrics.com\/de\/ressourcen\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Whitepapers\",\"item\":\"https:\/\/usercentrics.com\/de\/whitepapers\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Apps und die DSGVO: der Wilde Westen des Datenschutzes?\",\"item\":\"https:\/\/usercentrics.com\/de\/resources\/mobile-app-gdpr-compliance\/\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/usercentrics.com\/de\/#website\",\"url\":\"https:\/\/usercentrics.com\/de\/\",\"name\":\"Consent Management Platform (CMP) Usercentrics\",\"description\":\"Consent Management Platform (CMP) Usercentrics\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/usercentrics.com\/de\/?s={search_term_string}\"}}],\"inLanguage\":\"de-DE\"}]}<\/script>","yoast_head_json":{"title":"Apps und die DSGVO: der Wilde Westen des Datenschutzes?","description":"Apps und die DSGVO: Alles, was Sie \u00fcber nicht DSGVO-konforme Apps in der EU wissen m\u00fcssen und welche Marktvorteile sich bei DSGVO-Compliance ergeben","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/usercentrics.com\/de\/resources\/mobile-app-gdpr-compliance\/","og_locale":"de_DE","og_type":"article","og_title":"Apps und die DSGVO: der Wilde Westen des Datenschutzes?","og_description":"Apps und die DSGVO: Alles, was Sie \u00fcber nicht DSGVO-konforme Apps in der EU wissen m\u00fcssen","og_url":"https:\/\/usercentrics.com\/de\/resources\/mobile-app-gdpr-compliance\/","og_site_name":"Consent Management Platform (CMP) Usercentrics","article_publisher":"https:\/\/www.facebook.com\/usercentrics","article_modified_time":"2026-01-21T16:59:19+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2022\/11\/GDPR-noncompliance-on-apps-in-the-EU.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_title":"Apps und die DSGVO: der Wilde Westen des Datenschutzes?","twitter_description":"Apps und die DSGVO: Alles, was Sie \u00fcber nicht DSGVO-konforme Apps in der EU wissen m\u00fcssen","twitter_image":"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/2\/2022\/11\/uc_app_report.jpeg","twitter_site":"@usercentrics","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"2 Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/usercentrics.com\/de\/resources\/mobile-app-gdpr-compliance\/","url":"https:\/\/usercentrics.com\/de\/resources\/mobile-app-gdpr-compliance\/","name":"Apps und die DSGVO: der Wilde Westen des Datenschutzes?","isPartOf":{"@id":"https:\/\/usercentrics.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/usercentrics.com\/de\/resources\/mobile-app-gdpr-compliance\/#primaryimage"},"image":{"@id":"https:\/\/usercentrics.com\/de\/resources\/mobile-app-gdpr-compliance\/#primaryimage"},"thumbnailUrl":"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/Mobile-Apps-the-Wild-West-of-data-privacy_for-black-background.svg?v=7757adaefa5285a2","datePublished":"2022-11-15T00:00:55+00:00","dateModified":"2026-01-21T16:59:19+00:00","description":"Apps und die DSGVO: Alles, was Sie \u00fcber nicht DSGVO-konforme Apps in der EU wissen m\u00fcssen und welche Marktvorteile sich bei DSGVO-Compliance ergeben","breadcrumb":{"@id":"https:\/\/usercentrics.com\/de\/resources\/mobile-app-gdpr-compliance\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":"https:\/\/usercentrics.com\/de\/resources\/mobile-app-gdpr-compliance\/"}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/usercentrics.com\/de\/resources\/mobile-app-gdpr-compliance\/#primaryimage","url":"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/Mobile-Apps-the-Wild-West-of-data-privacy_for-black-background.svg?v=7757adaefa5285a2","contentUrl":"https:\/\/usercentrics.com\/de\/wp-content\/uploads\/sites\/2\/2024\/09\/Mobile-Apps-the-Wild-West-of-data-privacy_for-black-background.svg?v=7757adaefa5285a2","width":364,"height":388,"copyrightNotice":"\u00a9 Copyright 2026 Usercentrics GmbH","creator":{"@type":"Organization","name":"Usercentrics GmbH"},"creditText":"Image: Usercentrics GmbH"},{"@type":"BreadcrumbList","@id":"https:\/\/usercentrics.com\/de\/resources\/mobile-app-gdpr-compliance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Ressourcen","item":"https:\/\/usercentrics.com\/de\/ressourcen\/"},{"@type":"ListItem","position":2,"name":"Whitepapers","item":"https:\/\/usercentrics.com\/de\/whitepapers\/"},{"@type":"ListItem","position":3,"name":"Apps und die DSGVO: der Wilde Westen des Datenschutzes?","item":"https:\/\/usercentrics.com\/de\/resources\/mobile-app-gdpr-compliance\/"}]},{"@type":"WebSite","@id":"https:\/\/usercentrics.com\/de\/#website","url":"https:\/\/usercentrics.com\/de\/","name":"Consent Management Platform (CMP) Usercentrics","description":"Consent Management Platform (CMP) Usercentrics","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/usercentrics.com\/de\/?s={search_term_string}"}}],"inLanguage":"de-DE"}]}},"_links":{"self":[{"href":"https:\/\/usercentrics.com\/de\/wp-json\/wp\/v2\/resource\/1722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usercentrics.com\/de\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/usercentrics.com\/de\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":0,"href":"https:\/\/usercentrics.com\/de\/wp-json\/wp\/v2\/resource\/1722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usercentrics.com\/de\/wp-json\/wp\/v2\/media\/3742"}],"wp:attachment":[{"href":"https:\/\/usercentrics.com\/de\/wp-json\/wp\/v2\/media?parent=1722"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usercentrics.com\/de\/wp-json\/wp\/v2\/tags?post=1722"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/usercentrics.com\/de\/wp-json\/wp\/v2\/industry?post=1722"},{"taxonomy":"magazine_issue","embeddable":true,"href":"https:\/\/usercentrics.com\/de\/wp-json\/wp\/v2\/magazine_issue?post=1722"},{"taxonomy":"magazine_tag","embeddable":true,"href":"https:\/\/usercentrics.com\/de\/wp-json\/wp\/v2\/magazine_tag?post=1722"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/usercentrics.com\/de\/wp-json\/wp\/v2\/product?post=1722"},{"taxonomy":"resource_tag","embeddable":true,"href":"https:\/\/usercentrics.com\/de\/wp-json\/wp\/v2\/resource_tag?post=1722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}