{"id":1755,"date":"2023-04-18T06:00:06","date_gmt":"2023-04-18T04:00:06","guid":{"rendered":"https:\/\/stage.usercentrics.com\/de\/?post_type=resource&#038;p=18407"},"modified":"2025-08-06T11:40:26","modified_gmt":"2025-08-06T09:40:26","slug":"mobile-games-report","status":"publish","type":"resource","link":"https:\/\/usercentrics.com\/de\/resources\/mobile-games-report\/","title":{"rendered":"Nutzereinwilligungen in Mobile Games: verborgene Vorteile und gro\u00dfartige M\u00f6glichkeiten!"},"content":{"rendered":"\n\n<p>Mobile Games boomen. Menschen nutzen Apps und Mobile Games mehr als noch vor der Pandemie, im Durchschnitt ganze vier bis f\u00fcnf Stunden pro Tag!<\/p>\n<p>Gleichzeitig stellen Datenschutz und h\u00f6here Anforderungen an den Umgang mit personenbezogenen Daten den Markt f\u00fcr Mobile Games vor Herausforderungen. Ein genauerer Blick auf die Zahlen macht jedoch deutlich: Nutzereinwilligungen bieten Unternehmen eine gro\u00dfe Chance, die sie nur ergreifen m\u00fcssen.<\/p>\n<p>Premiummarken und Werbenetzwerke bestehen zunehmend darauf, ausschlie\u00dflich Daten zu verwenden, die datenschutzkonform erfasst und verarbeitet werden (personenbezogene Daten + Einwilligung) und dr\u00e4ngen die Branche damit gezielt in Richtung Permission Marketing. Die Integration einer intelligenten Consent Management Platform (CMP) ist also der Schl\u00fcssel zu einer zukunftssicheren Daten- und Monetarisierungsstrategie.<\/p>\n<p>In diesem Bericht erhalten Sie Antworten zu den folgenden Fragen:<\/p>\n<ul>\n<li>Wie viel Prozent der Mobile Games in der EU versto\u00dfen gegen die Datenschutzvorschriften?<\/li>\n<li>Anstieg des durchschnittlichen Umsatzes pro t\u00e4glich aktiven Nutzer (DAU): Welche Ergebnisse erzielte der Game-Entwickler Homa Games, nachdem das Unternehmen intelligentes Consent Management in sein erfolgreiches Game <em>Kaiju Run<\/em> integriert hat?<\/li>\n<li>Wie k\u00f6nnen Sie mit Usercentrics Datenschutzkonformit\u00e4t automatisieren?<\/li>\n<\/ul>\n<p>Laden Sie den Bericht herunter und erfahren Sie, wie Sie mit Permission Marketing in Ihren Mobile Games Wettbewerbsvorteile schaffen k\u00f6nnen. Erfahren Sie auch, welche Best Practices sicherstellen, dass Nutzer ihre Einwilligung erteilen und Ihre App weiterhin nutzen.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Die Nutzereinwilligung ist eine gro\u00dfe und weitgehend ungenutzte Chance f\u00fcr die Monetarisierung von Mobile Games. In dem Branchenbericht von Usercentrics erfahren Sie, warum die Einwilligung lukrativ ist und immer wichtiger wird. Entdecken Sie die Vorteile, die Ihnen Consent Management bietet.<\/p>\n","protected":false},"featured_media":3740,"template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"tags":[],"industry":[],"magazine_issue":[],"magazine_tag":[],"product":[],"resource_tag":[9],"class_list":["post-1755","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_tag-apps"],"acf":[],"yoast_head":"<title>Datenschutz in Mobile Games - ein Bericht von Usercentrics<\/title>\n<meta name=\"description\" content=\"Usercentrics-Bericht - Die meisten Mobile Games sind nicht datenschutzkonform, obwohl Datenschutzgesetze und -beh\u00f6rden sowie Advertiser dies verlangen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/usercentrics.com\/de\/resources\/mobile-games-report\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Datenschutz in Mobile Games - 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