Als Erfinderin des Teddyb\u00e4ren wei\u00df die Margarete Steiff GmbH, allgemein unter dem Namen Steiff bekannt, wie man Kunden gl\u00fccklich macht. Seit der Herstellung der ersten Filztierspielzeuge im Jahr 1880 bis zu ihrer heutigen Online-Pr\u00e4senz lag ihnen stets am Herzen, ihren Kunden das bestm\u00f6gliche Einkaufserlebnis zu bieten.<\/p>\n
Heutzutage stellt das Unternehmen Pl\u00fcschtiere sowie Baby- und Kinderkleidung her. Mit seinem Hauptsitz in Deutschland und einer T\u00e4tigkeit in ganz Europa ist die Einhaltung der DSGVO f\u00fcr das Unternehmen von gro\u00dfer Bedeutung. Au\u00dferdem muss es f\u00fcr die sich fortlaufend weiterentwickelnden Datenschutzgesetze gewappnet sein.<\/p>\n
Die kontinuierliche Optimierung des Online-Kundenerlebnisses erfordert Daten \u2013 und um diese Daten zu erfassen, m\u00fcssen Nutzereinwilligungen eingeholt werden. Daher ist es jeden Tag aufs Neue wichtig, den Kunden ein gro\u00dfartiges Consent Management mit eindeutigen Informationen und Optionen bereitzustellen.<\/p>\n
Das Steiff-Team nutzt die Usercentrics CMP bereits seit 2020. Im Hinblick auf seinen Fokus auf das Nutzererlebnis hat das Unternehmen insbesondere visuelle und interaktive Elemente angepasst, um sicherzustellen, dass die CMP sich nahtlos in seine CI einf\u00fcgt und so benutzerfreundlich wie m\u00f6glich ist. Au\u00dferdem st\u00fctzt sich das Team stark auf die detaillierten Analytics-Insights.<\/p>\n
Unsere Ansprechpartner bei Steiff ziehen ein tolles Fazit aus unserer Zusammenarbeit: \u201eUsercentrics ist eine vertrauensw\u00fcrdige Marke f\u00fcr Consent Management-L\u00f6sungen, sodass Kunden mehr Vertrauen in den Datenschutz auf unserer Website setzen.\u201c<\/p><\/blockquote>\n
Jetzt herunterladen!<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"
Eindeutige Informationen und Optionen f\u00fcr das Consent Management sowie eine kontinuierliche Optimierung des Web-Erlebnisses.<\/p>\n","protected":false},"featured_media":3546,"template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"tags":[],"industry":[24],"magazine_issue":[],"magazine_tag":[],"product":[18],"resource_tag":[4,6],"class_list":["post-1810","resource","type-resource","status-publish","has-post-thumbnail","hentry","industry-fertigung-und-automobilindustrie","product-web-cmp","resource_tag-datenschutz","resource_tag-regularien"],"acf":[],"yoast_head":"
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