Skip to content

Introduction

Welcome to Usercentrics Preference Manager, a tool designed to streamline the legally compliant collection, storage, and activation of your users' zero-party data preferences and permissions across all your platforms, including websites, internal applications, and mobile apps.

Zero-party data includes the information that your users voluntarily share with you and that you can use for your direct marketing and other activities.

The scope of the tool is to simplify and streamline the capturing, storage and activation of customer permissions and preferences across multiple channels and marketing tools.

The Usercentrics Preference Manager is also a powerful tool in your privacy compliance efforts, as it provides you with a simple solution to record your users' choices in order to generate audit trails, as required by many data privacy regulations.

This guide will show you how to set up the solution and integrate it with your tech stack in a few simple steps using our powerful Admin Interface, Public API and integrations.

Key benefits of Usercentrics Preference Manager:

  1. Personalized communication and product experiences: Usercentrics Preference Manager enables you to deliver personalized communication and product experiences by efficiently capturing, streamlining, centralizing, and activating your users' choices across different channels.

  2. Customizable Preference Center: With our platform, easily build your own preference center, giving your users full control over their preferences and permissions, enhancing their experience and fostering trust.

  3. Data utilization and integration: Leverage the data captured from end users across all your platforms, seamlessly integrating it with your marketing tools, CRMs, CDPs, and more to gain valuable insights and drive targeted marketing campaigns.

  4. Privacy and compliance: Ensure strict compliance with privacy regulations and consent management by adopting a "privacy by design and default" approach, safeguarding your users' data and privacy.

  5. Simplify legal requirements: Streamline tasks and save time for your legal team with a transparent and exportable audit log of your users' consent data.

This guide will walk you through our product's features and will provide you with an overview of our public API, making it easy for you to integrate Usercentrics Preference Manager seamlessly into your operations.

Should you have any questions or need assistance, our dedicated support team is here to help.

Thank you for choosing Usercentrics Preference Manager. We look forward to helping you enhance user engagement and privacy.

Glossary

  • Preference Center: The primary interface through which end users can save and update their preference data. It is accessible via a set of preconfigured widget(s) on the Usercentrics'-hosted web page.

  • Configuration: The top-level hierarchical entity that houses preference widgets and defines configuration settings for a specific Preference Center.

  • Widget: The core element responsible for capturing the end user's preference data. It encompasses the structure of Preference Topics and Options.

  • Preference Topic: Can be referred as a question, this represents the inquiry presented to the user, providing a logical grouping of data to be captured.

  • Preference Option: A list of answers that end users can select from to specify their preferences.

  • Public API: A set of interfaces that facilitate seamless integration with the Usercentrics Preference Management Platform's backend.

  • Private API key: A confidential key used to generate a token for a user, granting access to the Preference Management Platform's backend through the public API.

  • User ID: A unique identifier defined by the Customer to specify distinct Data Subject-owner of specific preference data captured in our database. This parameter is saved in a hashed format to make it as non-identifiable data for Usercentrics team.