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Double Opt-in

Double opt-in is a user verification process commonly employed in email marketing and online subscriptions. In some countries it is mandatory to use the double opt-in to enable the customer to confirm their choices. Consult your legal advisor in case you are not sure whether the double opt-in is necessary for you.

Double opt-in requires users to confirm their subscription intent by responding to a confirmation email or entering a verification code. This additional step ensures that only legitimate and actively engaged users are added to the mailing list or service, promoting higher deliverability, compliance with regulations, and enhanced user engagement.

The Usercentrics Preference Manager offers double opt-in activation for preference capture. When this feature is enabled, a mechanism is triggered to generate a confirmation email for end users when they save their preferences for the first time. This ensures that only genuinely interested and engaged users are added to the system.

Activation at Widget Level

Double opt-in can be configured at the Widget level, giving administrators the flexibility to enable or disable it during the creation or editing of widget details.

Enabling DOI on widget level

User Experience

After Double Opt-In is activated, the user's experience remains smooth and uninterrupted. They can still view and update their preferences, even if they have not confirmed their choices. However, until confirmation is received, certain functions will be limited:

  1. Preference Data in Admin Interface: Unconfirmed preferences will not be visible in the Admin Interface Preference Data section. This ensures that only confirmed and valid preferences are displayed to the administrators.

  2. Integration Trigger: Integration processes, such as data synchronization or communication with external systems, will not be initiated for unconfirmed preferences. This prevents inaccurate data from being sent to external services until the user's intent is verified through confirmation.

Confirmation Process

When users save their preferences for the first time, the system automatically generates a confirmation email to the email address provided. The user must complete the double opt-in process by clicking on the verification link within the confirmation email. This step ensures that the user genuinely wants to receive communications and updates from the service.

Confirmation email example

Benefits

The Double Opt-In feature offers several benefits:

  1. Enhanced Data Quality: By confirming user intent, the system ensures that the captured preferences are accurate and reliable, leading to improved data quality.

  2. Compliance: Double opt-in helps organizations comply with regulations that require explicit consent from users for marketing communications.

  3. Engagement Focus: The feature promotes an engaged audience, as only users genuinely interested in the service will confirm their preferences.

  4. Integration Control: With unconfirmed preferences excluded from integration processes, data accuracy and consistency are maintained.

By integrating double opt-in into the Preference Center, administrators can foster a transparent and trustworthy environment, build a more reliable user database, and ensure compliance with email marketing regulations.

See Also