Creating your privacy policy¶
To create your privacy policy, you'll need to enter the following information:
Once you've entered this information, you can copy an HTML snippet and inject it into your privacy policy page.
Click the Generate Privacy Policy button to begin the questionnaire that creates your privacy policy. The following sections of this guide walk you through each step of the process.
General settings¶
On the first screen you'll need to name your privacy policy and choose a few general settings:
- In the Policy Name field, enter a name.
- In the Select language field, select the languages in which you want the privacy policy to be displayed. (In the free version only one language is available.)
- In the Legal framework section, select the legal framework that you want to use.
- To select the CCPA, VCDPA, or TDSPA, you must also select US State Privacy Laws, which provide a broader framework for U.S. privacy regulations, while the CCPA focuses specifically on California, TDSPA focuses on Texas, and VCDPA focuses on Virginia.

Company information¶
On the next screen, enter your company's contact information:
- Company name
- Contact email
- Phone number
- Website URL
- Whether you have a Data Protection Officer (DPO) ↗ and their email address

Data handling information¶
Enter information about how your organization handles information. These details are the most important part of your privacy policy:
- The products and services your organisation provides.
- Whether you collect user data, and which types.
- Selecting My Company collects device data will display additional fields:
- Personal Data Types, Purposes for data collection and Data location storage ↗
- Selecting My Company collects device data will display additional fields:
- The data protection measures ↗ you have in place.
- If you use any data protection measures, a new field will appear, where you can select the data protection measures you are using.
- Whether you share personal user data and with whom.
- If you share personal data with third-party service providers, a new question will appear:
- Do you use the Usercentrics CMP?
- If yes → show current CMP-listed services
- If no → you can add your services from a predefined list or enter them manually.
- Do you use the Usercentrics CMP?
- If you share personal data with third-party service providers, a new question will appear:
- A link to your cookie policy ↗ page.
- Within what timeframe can users expect to be notified of data breaches, and how are these notifications made ↗.

Additional policy details¶
Lastly, enter additional policy details, including international data transfers, age requirements, direct marketing consent, and how users are notified of privacy policy updates or consent changes.
- Whether you transfer data outside of the EEA ↗
- Whether your website has an age requirement ↗, and what that requirement is.
- Whether you ask for consent for direct marketing, which types of direct marketing, and whether you have a mechanism to withdraw consent.
- Whether you want to notify users of privacy policy updates, and whether they will need to renew their consent in such a case.
- And if you are a Pro user, you can choose whether to remove the Powered by Usercentrics branding from your Privacy Policy.

Your finished privacy policy¶
Your privacy policy is now finished and ready to be implemented on your website.

The following sections explain how to implement the privacy policy by editing the website's code, or by adding it to WordPress.
After the implementation, your generated privacy policy will update automatically whenever you make changes in the future. You won’t need to update the snippet on your page.
If you're not ready to add the privacy policy's snippet to your website's code immediately, or if someone else needs to do it for you, you can copy the snippet from the Privacy Policy Generator overview page by clicking the button on the right side of the privacy policy.
Implementing the privacy policy on your website¶
To implement the privacy policy on your website, follow these steps:
- Copy the script tag provided in the Your Privacy Policy is ready screen, and paste it into the
<head>section of your website's HTML code. - Make sure that it is placed before any third-party scripts that require user consent.
- Copy the
<div>element and insert it at the exact location on your webpage where you want the privacy policy to be displayed. - Optionally, you can enforce the language of your privacy policy by adding the
data-language="<lang-code>"attribute to the script.

Implementing the privacy policy in WordPress¶
If you manage your website in WordPress, you can implement your privacy policy using the Privacy Policy Generator plugin:
- In Usercentrics' Privacy Policy Generator, copy your Privacy Policy ID.
- Paste it into the plugin's settings.
- Connect and preview the privacy policy, then publish the changes.
Editing or duplicating an existing privacy policy¶
If you have a Pro subscription, you can click the three dots and select Edit to modify your privacy policy, or Duplicate it to create a very similar one:
