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Introduction

Usercentrics Server-Side Tagging is a fully managed Server-side Google Tag Manager (sGTM) hosting service.

Server-side tagging improves marketing performance by running the measurement infrastructure under a first-party context (i.e. the same domain as your websites). Cookies can now be first-party and be set from the server, improving durability, resilience, and security.

Together with Usercentrics CMP, Server-Side Tagging also improves compliance and data governance by making it easy to respect your customers' consent choices and decide exactly what gets shared with marketing platforms.

Our documentation is organized to help you:

  • Get started quickly (with a complete working setup under 15 minutes),

  • Learn about Server-Side Tagging,

  • Understand and deploy use cases for server-side tagging (like web analytics, conversion tracking, and many more).

Next step: get started with server-side tagging

Let’s get your server-side tagging setup up and running.