GTM Managed, Server Container

(Data Flow version Fully GTM Managed, using GTM Web Container) (Part 2 of 3)

Setting up GTM Server Container¶

In this step you will set up Google Tag Manager to trigger sending data to Google Analytics. The Server Container and the Web Container will have a shared "variable" with which they pass data. This data sharing occurs while respecting the visitors' consent.

For this step we will:

1. Configure the GTM Client from the Server Container.
2. Add a "variable" for the two containers to share Event Consent data.
3. Add a "trigger" that checks if the variable has the 'Google Analytics value' which determines whether a visitor has given consents.
4. Add a "tag" for GA4 (Google Analytics) that fires only if the trigger condition is true.

1. Configure the GTM Client from the Server Container.¶

Go to Google Tag Manager.

Click "Clients" in the left sidebar

Click "New"

Click "Choose a client type to begin setup..."

"Choose client type" - Click "Google Tag Manager: Web Container"

"Client Configuration" - click "Add Container ID"

"Allowed Container IDs" - Paste Web Browser Container ID

Uncheck Region Specific Settings

Rename "Untitled Client" as "GTM Client"

This needs to be exact. You can copy from here:

GTM Client

Click "Save"

2. Add a "variable" for the two containers to share Event Consent data.¶

Click "Variables" in the left sidebar

Under "User-Defined Variables, "click "New"

Under "Variable Configuration," click "Choose a variable type to begin setup..."

Select "Event Data"

In "Key Path" type in "UcConsentAllowedDps"

This needs to be exact. You can copy from here:

UcConsentAllowedDps

Rename to "Event Data Consent Value"

Event Data Consent Value

Click "Save"

3. Add a "trigger" that checks if the variable has the 'Google Analytics value' which determines whether a visitor has given consents.¶

Click "Triggers" on left sidebar

Under "Triggers" - click "New"

"Trigger Configuration" - "Choose a trigger type to begin setup..."

"Choose trigger type" - click "Custom"

Click "Trigger Configuration"

• Clicking makes it expand with more options...

Click "Some Events"

Click "Event Name" to expand the dropdown and select "Choose Built-In Variable..."

Select "Choose Built-In Variable" - select "Client Name"

Select "equals" from the second input menu

Type in "GA4" into the third input

This needs to be exact. You can copy from here:

GA4

Click on "+" to add another Event row

Select "Choose Built-In Variable"
You can now select "Event Data Consent Value"

Select "contains" from the second input menu

Paste "Google Analytics," (<= INCLUDE the Comma) into the third input

This needs to be exact. You can copy from here:

Google Analytics,

Rename "Untitled Trigger" to "GA4 Trigger" and click "Save"

4. Add a "tag" for GA4 (Google Analytics) that fires only if the trigger condition is true.¶

Click "Tags" on left sidebar

Under "Tags," click "New"

You'll see an "Untitled Tag" page.
Under "Tag Configuration" click "Choose a tag type to begin setup..."

Under "Choose tag type," click "Google Analytics"

Under "Google Analytics," click "Google Analytics: GA4"

Under "Measurement ID," paste Measurement ID info from Analytics

Under "Untitled Tag"
In "Triggering" section, click "Choose a trigger to make this tag fire"

Select "GA4 Trigger"

Click "Save" and name your tag "Google Analytics GA4"

Google Analytics GA4

Click "Submit"

Under Version Name, enter "Added GA4 Tag and Trigger" or something meaningful to you

Added GA4 Tag and Trigger

Click "Publish"