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Overview

Work with KPIs

CMP Displays

- How often has the CMP been shown to users

Interaction Rate

- How many users did not interact with the CMP

- To which extent are users interacting with the CMP

Accept Rate

- Ratio of 'Accept All' to other consent interactions

Analyse how users interact with the CMP

Monitor User Interactions

- How do users interact with the CMP.

- Recognize changes in user behaviour if you have recently made major design changes to your CMP.

- Identify opportunities to optimize your accept & interactions rates.

Device-specific Rates

- Are there device-based differences in user interaction with your CMP.

- Should you optimize for specific devices.

Country-specific Rates

- How are users from specific countries interacting with your CMP.

- Does it make sense to have a separate banner for different countries.

Layer-specific Rates

- How are users interacting with your different layers.

- Which layer should be a priority for optimization.

A/B Testing

- How are users interacting with your different A/B Testing variants.

- Test which variants work best for your implementation and compare the KPIs.

Interaction Analytics vs. Granular Analytics

Usercentrics provides two different ways to gain detailed insights into your users' behaviour: Interaction Analytics and Granular Analytics.

Interaction Analytics

Interaction Analytics gives you insights into how users react to your CMP and allows you to monitor the impact of setup changes you make. The Interaction Analytics Dashboard provides you with general KPIs of the CMP on your website, such as Interaction Rates or 'Accept All' Rates. The provided data and graphs allow you to take data-driven business decisions and help you

  • to easily keep track of the most relevant KPIs.
  • to monitor the overall success of your CMP strategy.
  • to get insights on how the CMP setup impacts the interactions of your website users.

Granular Analytics

Granular Analytics provides you with granular data based on single consent decisions for Data Processing Services. Consent decisions are explicit decisions made by users who have interacted with the CMP by clicking 'Accept', 'Deny' or 'Save'. Users who do not interact with the CMP do not take any consent decisions. The provided data and graphs allow you to get the full picture of your users' behaviour and help you

  • to identify the right category for your DPS to improve the consent for specific services.
  • to better understand how the consent rate for individual DPS is composed in order to improve your data-driven decision-making.