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Tracked Interactions / Events

For Interaction Analytics the following interactions with the CMP are tracked as events and sent along with additional data to the backend.

Events

Event Description
CMP_SHOWN CMP displayed to the user
ACCEPT_ALL_L1 User clicked the Accept-All button on the first Layer
DENY_ALL_L1 User clicked the Deny-All button on the first Layer
SAVE_L1 User clicked the Save button on the first Layer
ACCEPT_ALL_L2 User clicked the Accept-All button on the second Layer
DENY_ALL_L2 User clicked the Deny-All button on the second Layer
SAVE_L2 User clicked the Save button on the second Layer

Additional Events

These events are not being used on the dashboards, but they are available on the downloadable report.

Event Description
CCPA_TOGGLES_OFF User clicked on the OK button while CCPA toggle is off
CCPA_TOGGLES_ON User clicked on the OK button while CCPA toggle is on
PRIVACY_POLICY_LINK User clicked on the privacy policy link
IMPRINT_LINK User clicked on the legal notice link
MORE_INFORMATION_LINK User clicked on the more info link

Whenever the CMP is displayed, we measure a CMP_SHOWN event. Once the user gave a choice by clicking any CMP button or triggering any programmatic methods, we measure the choice as an event: ACCEPT_ALL, DENY_ALL, or SAVE

Please note that the Usercentrics Interaction Analytics tracks interactions with the CMP. We do not measure website views or bounces.

Examples

A new user visits the website for the first time and clicks on the Accept-All button

Events

CMP_SHOWN and ACCEPT_ALL


The same user comes back the next day and the CMP does not get displayed again

Events

No event


The same user now clicks on the Privacy Button to check their current Privacy Settings and closes it afterwards

Events

CMP_SHOWN


The same user now clicks on the Privacy Button to check their current Privacy Settings and clicks on the Save Button afterward

Events

CMP_SHOWN + SAVE