{"id":3814,"date":"2021-10-04T17:00:54","date_gmt":"2021-10-04T15:00:54","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?page_id=14832"},"modified":"2026-02-27T17:59:37","modified_gmt":"2026-02-27T16:59:37","slug":"popia","status":"publish","type":"page","link":"https:\/\/usercentrics.com\/es\/popia\/","title":{"rendered":"POPIA"},"content":{"rendered":"<div class=\"alignfull uc-blog-hero uc-blog-hero--has-image uc-blog-hero--layout-product uc-ctx--blue\" data-id=\"blog_hero_69d37dfc88abf\">\n        <div class=\"uc-blog-hero__inner\">\n        <div class=\"uc-blog-hero__text\">\n                                            <h1 class=\"uc-blog-hero__title like-h1-upper no-default-margin\">POPIA: garantiza el cumplimiento con la Ley de Protecci\u00f3n de Datos Personales de Sud\u00e1frica<\/h1>                                    <div class=\"uc-blog-hero__description\">La plataforma de gesti\u00f3n del consentimiento (CMP) de Usercentrics te ayuda a cumplir con los requisitos de la POPIA.<\/div>\n                                                                                    <div class=\"uc-blog-hero__buttons\">\n                        <a id=\"2318c8b2-da85-4b85-a9d3-113ccf0799a8\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"\/es\/free-trial\/\" target=\"\"><span>EMPEZAR GRATIS<\/span><\/a><a id=\"d8c99910-48ee-4fd8-9774-a5fd6797893d\" class=\"uc-button uc-button-size-l uc-button-outlined  no-default-link-decoration\" href=\"https:\/\/usercentrics.com\/es\/book-a-consultation\/\" target=\"\"><span>CONTACTAR CON VENTAS<\/span><\/a>                    <\/div>\n                                                                        <\/div>\n                            <div class=\"uc-blog-hero__background\">\n                                                                    <div class=\"uc-blog-hero__image-wp\">\n                                                                                                                        <img decoding=\"async\" fetchpriority='high'class=\"uc-blog-hero__image\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/09\/POPIA-ready.svg?v=4df6b7035f958028\" width=\"740\" height=\"444\" alt=\"Escritorio y dispositivo m\u00f3vil con distintivo POPIA\">                                                                                                        <\/div>\n                                                                            <\/div>\n                    <\/div>\n    <\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"bg-brand-primary-dark uc-flex-row--background-right alignfull uc-ctx--dark\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:1;\">\n    \n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-brand-white-color has-text-color has-link-color wp-elements-3c36a86ad3126ec53fd08c5a333a3e85\" id=\"h-que-es-la-popia\" style=\"margin-bottom:var(--wp--preset--spacing--3-xl)\">\u00bfQu\u00e9 es la POPIA?<\/h2>\n<\/div>\n\n\n\n<p class=\"is-style-text-lg has-brand-white-color has-text-color has-link-color wp-elements-23f3e26dda3a04d70e33c5f223bd3d95\">La POPIA es la Ley de Protecci\u00f3n de Datos Personales de Sud\u00e1frica. Aprobada en 2013, constituye un marco jur\u00eddico de 12 cap\u00edtulos que regula el tratamiento de los datos personales. La ley se promulg\u00f3 de forma escalonada. Las \u00faltimas secciones entraron en vigor el 1 de julio de 2020 y se empez\u00f3 a imponer a partir del 1 de julio de 2021.&nbsp;<a href=\"https:\/\/popia.co.za\/\">La POPIA o Ley POPI (POPI Act, en ingl\u00e9s)<\/a>&nbsp;es muy similar al RGPD de la Uni\u00f3n Europea o a la LGPD de Brasil.<\/p>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:2;\">\n    <\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-5);--i:3;\">\n    \n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2024\/09\/Asset-22.svg\" alt=\"Bank icon with various currency coins falling in\" class=\"wp-image-3582\" style=\"object-fit:cover;width:500px;height:500px\"\/><\/figure>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:4;\">\n    \n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"like-label-l\">RIESGOS<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-que-consecuencias-tiene-no-cumplir-con-la-popia\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--5-xl)\">\u00bfQu\u00e9 consecuencias tiene no cumplir con la POPIA?<\/h2>\n<\/div>\n\n\n\n<p class=\"is-style-text-lg\">No cumplir con la POPIA puede incurrir en sanciones de hasta 10&nbsp;millones de ZAR (aprox. 500.000 EUR).<\/p>\n\n\n\n<p class=\"is-style-text-lg\">Las multas tambi\u00e9n pueden incluir sanciones o penas de prisi\u00f3n de hasta 10 a\u00f1os para ciertas infracciones por parte de las personas responsables.<\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n\n<div class=\"uc-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);--to: -1;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:5;\">\n    \n\n<p class=\"like-label-l\">CUMPLIMIENTO<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-por-que-necesitas-una-plataforma-de-gestion-del-consentimiento-para-cumplir-con-la-popia\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--5-xl)\">\u00bfPor qu\u00e9 necesitas una plataforma de gesti\u00f3n del consentimiento para cumplir con la POPIA?<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">La&nbsp;POPIA requiere una base legal para el procesamiento de datos.<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li>Solo puedes tratar datos personales con fines leg\u00edtimos, espec\u00edficos, expl\u00edcitos y claramente comunicados.<\/li>\n\n\n\n<li>El consentimiento del usuario para el tratamiento de datos debe ser voluntario, espec\u00edfico e informado.<\/li>\n\n\n\n<li>Para cumplir con la POPIA, debes mantener un registro para poder demostrar que se obtuvo dicho consentimiento de forma legal.<\/li>\n<\/ul>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-5);--i:6;\">\n    \n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"451\" width=\"983\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2024\/09\/Asset-21.svg\" alt=\"Usercentrics shield checkmark logo\" class=\"wp-image-3577\" style=\"object-fit:cover;width:500px;height:500px\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-cards-slider uc-cards-slider--layout-default uc-cards-slider--is-slider uc-ctx--dark\">\n        <div class=\"container\">\n                            <div class=\"uc-cards-slider__heading\">\n                <div class=\"uc-cards-slider__heading__title like-h2 no-default-margin\">\n                    Beneficios de una plataforma de gesti\u00f3n de consentimiento                <\/div>\n\n                            <\/div>\n                    <div class=\"uc-slider\" id=\"slider_69d37dfc9125f\">\n                    <div class=\"uc-slider__actions\">\n                                                    <div class=\"uc-slider__buttons\">\n                        <button type=\"button\" class=\"uc-button uc-button-size-l uc-button-contained\"\n                                aria-label=\"Previous\" disabled>\n                            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M16 22L6 12L16 2L17.775 3.775L9.55 12L17.775 20.225L16 22Z\" fill=\"black\"\/>\n<\/svg>\n                        <\/button>\n                        <button type=\"button\" class=\"uc-button uc-button-size-l uc-button-contained\"\n                                aria-label=\"Next\">\n                            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M8.52476 22.3682L6.74976 20.5932L14.9748 12.3682L6.74976 4.14316L8.52476 2.36816L18.5248 12.3682L8.52476 22.3682Z\" fill=\"black\"\/>\n<\/svg>\n                        <\/button>\n                    <\/div>\n                            <\/div>\n                <div class=\"uc-slider__window\">\n            <div class=\"uc-slider__track\">\n                <div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M72 0V39C72 54 57 72 36 72C15 72 0 54 0 39V0H72ZM60 12H12V39C12 42.7245 14.0286 48.0581 18.6103 52.6397C23.0182 57.0476 29.0621 60 36 60C42.9379 60 48.9818 57.0476 53.3897 52.6397C57.9714 48.0581 60 42.7245 60 39V12Z\" fill=\"#00A2FF\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M35.627 33L23.1582 22.6093L30.8404 13.3907L54.3716 33L30.8404 52.6093L23.1582 43.3907L35.627 33Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Obt\u00e9n el consentimiento de los usuarios de forma correcta        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>No tengas en cuenta \u00fanicamente los requisitos de la POPIA, sino tambi\u00e9n del <a href=\"https:\/\/usercentrics.com\/es\/gdpr\/\">RGPD<\/a>, la <a href=\"https:\/\/usercentrics.com\/es\/ccpa\/\">CCPA<\/a>, la <a href=\"https:\/\/usercentrics.com\/es\/lgpd\/\">LGPD<\/a> y el <a href=\"https:\/\/usercentrics.com\/es\/cmp-para-editores\/\">TCF de la IAB<\/a>.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24 18H18V27H24V18ZM54 33H48V42H54V33ZM30 18H54V27H30V18ZM42 42V33H18V42H42Z\" fill=\"#00A2FF\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M72 0V39C72 54 57 72 36 72C15 72 0 54 0 39V0H72ZM60 12H12V39C12 42.7245 14.0286 48.0581 18.6103 52.6397C23.0182 57.0476 29.0621 60 36 60C42.9379 60 48.9818 57.0476 53.3897 52.6397C57.9714 48.0581 60 42.7245 60 39V12Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            F\u00e1cil integraci\u00f3n con tu aplicaci\u00f3n o sitio web        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Nuestra plataforma de gesti\u00f3n del consentimiento se integra f\u00e1cilmente con tu aplicaci\u00f3n o sitio web y con la mayor\u00eda de servicios de terceros<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M0 0V36C0 55.848 16.1519 72 36 72C55.848 72 72 55.848 72 36V0H0ZM24.3203 58.4846C26.0698 53.729 30.653 50.3162 36 50.3162C41.347 50.3162 45.9425 53.7166 47.6797 58.4846C44.1807 60.308 40.2136 61.3552 36 61.3552C31.7864 61.3552 27.8193 60.3203 24.3203 58.4846ZM36.653 37.232C34.0904 37.232 31.9959 35.1376 31.9959 32.575C31.9959 30.0123 34.0904 27.9179 36.653 27.9179C39.2156 27.9179 41.3101 30.0123 41.3101 32.575C41.3101 35.1376 39.2156 37.232 36.653 37.232ZM61.3552 36C61.3552 41.8029 59.3963 47.1499 56.1068 51.4251C54.1355 47.9507 51.3018 45.0308 47.8768 42.9733C50.4148 40.2382 51.9671 36.5914 51.9671 32.575C51.9671 24.1355 45.1047 17.2731 36.6653 17.2731C28.2259 17.2731 21.3635 24.1355 21.3635 32.575C21.3635 36.345 22.7433 39.7947 25.0103 42.4682C21.2033 44.538 18.0493 47.655 15.9179 51.4251C12.6283 47.1499 10.6694 41.8029 10.6694 36V10.6448H61.3799V36H61.3552Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Genera confianza en tus usuarios        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>El uso de una plataforma de gesti\u00f3n del consentimiento te ayuda a ser transparente con los usuarios sobre el uso de los datos, lo que genera confianza. De este modo, los usuarios estar\u00e1n m\u00e1s dispuestos a confiarte sus datos y a establecer una buena relaci\u00f3n y colaboraci\u00f3n con tu empresa.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M72 0V39C72 54 57 72 36 72C15 72 0 54 0 39V0H72ZM60 12H12V39C12 42.7245 14.0286 48.0581 18.6103 52.6397C23.0182 57.0476 29.0621 60 36 60C42.9379 60 48.9818 57.0476 53.3897 52.6397C57.9714 48.0581 60 42.7245 60 39V12Z\" fill=\"#00A2FF\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M27 33C27 37.9706 31.0294 42 36 42C40.9706 42 45 37.9706 45 33H57C57 44.598 47.598 54 36 54C24.402 54 15 44.598 15 33H27Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Aumenta las tasas de opt-in (aceptaci\u00f3n)        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Benef\u00edciate de nuestras funciones de marketing especiales, como las pruebas A\/B y el consentimiento contextual, para mejorar las experiencias de los usuarios y establecer relaciones duraderas con tu marca.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n            <script type=\"module\">\n            new Uc_Slider(document.querySelector(\"#slider_69d37dfc9125f\"), {\"drag_enabled\":true,\"is_qa_card\":false})\n        <\/script>\n                        <\/div>\n<\/div>\n\n\n<div id=\"uc-cta_69d37dfc943b8\" class=\"uc-cta uc-cta--button alignfull uc-cta--size-full uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Estamos aqu\u00ed para ayudarte<\/div>\n                                        <div class=\"uc-cta__description\">\n                    <p>Obt\u00e9n y conserva el consentimiento para el procesamiento de datos conforme a la POPIA mediante una comunicaci\u00f3n clara a los visitantes sudafricanos de tu sitio web o aplicaci\u00f3n.<\/p>\n                <\/div>\n                                                                    <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"3c24029b-a1bc-4133-ab30-3eb11648e9e4\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"\/es\/pricing\/\" target=\"\"><span>Empezar<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69d37dfc943b8\"));\n    <\/script>\n\n\n<div class=\"uc-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);--to: -1;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:7;\">\n    \n\n<p class=\"like-label-l\">HABLA CON NUESTRO EQUIPO EXPERTO<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-contacta-con-nuestro-equipo-de-expertos\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--5-xl)\">Contacta con nuestro equipo de expertos<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">Estaremos encantados de responder a tus preguntas y hablarte m\u00e1s sobre Usercentrics y nuestra plataforma de gesti\u00f3n del consentimiento.<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li>\u00bfLlevas a cabo actividades comerciales en Sud\u00e1frica y no sabes si tu sitio web cumple con las leyes de privacidad vigentes?<\/li>\n\n\n\n<li>Ponte en contacto con nosotros y descubre c\u00f3mo puede ayudarte la plataforma de gesti\u00f3n de consentimiento Usercentrics a cumplir con la POPIA.<\/li>\n\n\n\n<li>\u00bfQuieres colaborar con nosotros?&nbsp;<a href=\"\/es\/iframe-page-form-partner\/?iframe=true\">Cont\u00e1ctanos<\/a>.<\/li>\n<\/ul>\n\n\n<a id=\"22ade233-a880-45af-8445-2d8b365eefa7\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"\/es\/book-a-consultation\/\" target=\"\"><span>CONTACTAR CON VENTAS<\/span><\/a>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-5);--i:8;\">\n    \n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"702\" width=\"1112\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2024\/09\/Asset-26.svg\" alt=\"Contact chat bubble at the bottom right corner of a chat illustration\" class=\"wp-image-3578\" style=\"object-fit:cover;width:500px;height:500px\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:9;\">\n    \n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-como-se-instala-usercentrics\">\u00bfC\u00f3mo se instala Usercentrics?<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">La plataforma de gesti\u00f3n del consentimiento (CMP) de Usercentrics recopila, gestiona y almacena consentimientos v\u00e1lidos y preferencias de privacidad de los usuarios.<\/p>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:10;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-number\">\n                    <div class=\"uc-icon-number__icon__number no-default-margin\">1<\/div>\n    <\/div>\n    <div class=\"uc-icon-number__title\">Configura tu CMP<\/div>\n\n    <div class=\"uc-icon-number__description\"><p data-renderer-start-pos=\"5312\">Escoge el marco legal y\/o normativa de privacidad de datos que se aplique a tu sitio web.<\/p>\n<p data-renderer-start-pos=\"5312\">Identifica los servicios de procesamiento de datos en uso en tu sitio web y establece la base jur\u00eddica adecuada para cumplir con la POPIA.<\/p>\n<p data-renderer-start-pos=\"5312\">Personaliza la apariencia del banner y el mensaje para que se adapte a tus necesidades.<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:11;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-number\">\n                    <div class=\"uc-icon-number__icon__number no-default-margin\">2<\/div>\n    <\/div>\n    <div class=\"uc-icon-number__title\">Implementa la CMP<\/div>\n\n    <div class=\"uc-icon-number__description\"><p>Implementa el tag de script de la CMP directamente en tu sitio web o mediante tu tag manager.<\/p>\n<p>Haz ajustes a los scripts\/tags en uso en tu sitio web.<\/p>\n<p>Determina cu\u00e1ndo y con qu\u00e9 frecuencia se mostrar\u00e1 el mensaje del banner.<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:12;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-number\">\n                    <div class=\"uc-icon-number__icon__number no-default-margin\">3<\/div>\n    <\/div>\n    <div class=\"uc-icon-number__title\">Recopila consentimientos expl\u00edcitos<\/div>\n\n    <div class=\"uc-icon-number__description\"><p data-renderer-start-pos=\"6033\">Empieza a recopilar consentimientos de todos los consumidores protegidos por la POPIA.<\/p>\n<p data-renderer-start-pos=\"6033\">Usa las normas de geolocalizaci\u00f3n de Usercentrics para determinar qui\u00e9n ve el banner y en qu\u00e9 idioma.<\/p>\n<p data-renderer-start-pos=\"6033\">Optimiza el banner de consentimiento de forma regular bas\u00e1ndote en datos y anal\u00edticas exhaustivas.<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:13;\">\n    \n<div class=\"uc-quote\">\n    <div class=\"uc-quote__inner\" style=\"--photo-size: var(--sz-128);\">\n                <div class=\"uc-quote__text\">\u00abLa implementaci\u00f3n termin\u00f3 en menos de 7 d\u00edas para nuestro primer sitio. Ahora podemos desplegar plantillas con tecnolog\u00edas de consentimiento ya definidas, por lo que nos mantenemos concentrados en los problemas reales que nos hacen avanzar como empresa.\u00bb<\/div>\n                <div class=\"uc-quote__author-info\">\n                            <div class=\"uc-quote__photo-wp\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/09\/Larissa-Wismann.jpeg\"\n                         srcset=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/09\/Larissa-Wismann.jpeg 200w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/09\/Larissa-Wismann-150x150.jpeg 150w\"\n                         alt=\"Imagen de Larissa Wismann\"\n                         class=\"uc-quote__photo\"\n                         width=\"128\"\n                         height=\"128\"\n                         sizes=\"128px\"\n                    >\n                <\/div>\n                        <div class=\"uc-quote__author-info__text\">\n                                    <div class=\"uc-quote__author like-h5 no-default-margin\">Larissa Wi\u00dfmann<\/div>\n                                                    <div class=\"uc-quote__position\">&mdash; Jefa de Servicios Empresariales Digitales, Haufe Group<\/div>\n                                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<div class=\"bg-brand-azure uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:14;\">\n    \n\n<div class=\"uc-featured-resources alignfull uc-featured-resources--layout-default\">\n        <h2 class=\"container no-default-margin\">M\u00e1s informaci\u00f3n<\/h2>\n            <div class=\"uc-featured-resources__content container\">\n            \n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--layout-knowledge uc-resources-card--full-width-cover uc-resources-card--js\" href=\"https:\/\/usercentrics.com\/es\/knowledge-hub\/previsiones-privacidad-de-datos-2024\/\" target=\"_self\" id=\"481b0d4a-a300-45d1-936c-d622e62fe3ea\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"b1f16edd-8c42-4b31-9d6d-6c5277b5012f\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Art\u00edculo<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/01\/uc_blog_hero_500px_review_202312_blue_01.svg?v=5a08bd1cb077e72a\" alt=\"Icono del planeta Tierra rodeado por un icono de seguridad y otro de calendario\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">Ene 23, 2024<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        Privacidad de datos en 2024: nuestras previsiones                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">En 2023 se observaron cambios y avances en privacidad de datos, m\u00e1s normativas, m\u00e1s exigencias a (y de) las empresas y mayores expectativas de los consumidores. Hay una oportunidad sin precedentes para la innovaci\u00f3n y en 2024 se pisar\u00e1 el acelerador. Veamos qu\u00e9 esperar de la privacidad de datos.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"db6f2fa5-b358-4bc7-a622-b06595d7f90f\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Leer m\u00e1s<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n                            \n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--row uc-resources-card--layout-checklists\" href=\"https:\/\/usercentrics.com\/es\/resources\/lista-comprobacion-modo-consentimiento-google-gcm\/\" target=\"_self\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"fc4290bd-dcf1-4d41-8394-8529f6140b38\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Checklist<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/06\/GCM-checklist.svg?v=97e22f414e0b2b5d\" alt=\"Imagen de una lista de verificaci\u00f3n de cumplimiento de GCM, con casillas marcadas para indicar pasos cumplidos.\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">Jul 25, 2024<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        Lista de comprobaci\u00f3n del Modo de Consentimiento de Google para cumplir los requisitos de privacidad de Google en la UE                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">Nuestra lista de comprobaci\u00f3n del Modo de Consentimiento de Google le ayudar\u00e1 a entender los requisitos de Google y cumplir con ellos. Obtenga y se\u00f1ale consentimientos de usuario v\u00e1lidos para cumplir con la normativa de privacidad. Proteja sus operaciones de marketing y publicidad.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"76c92596-5be0-469a-af88-861e00c830a5\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Leer m\u00e1s<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n                                \n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--row uc-resources-card--layout-knowledge uc-resources-card--full-width-cover\" href=\"https:\/\/usercentrics.com\/es\/knowledge-hub\/digital-markets-act-dma-repercusiones-privacidad-usuarios-y-gestion-consentimiento\/\" target=\"_self\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"2236c144-db57-459d-af29-f6991e43f726\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Art\u00edculo<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2023\/11\/DMA.svg?v=af3e451995742a00\" alt=\"Icono de carrito de la compra rodeado de dos iconos\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">Nov 16, 2023<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        La Ley de Mercados Digitales de la Uni\u00f3n Europea (DMA) cambia la gesti\u00f3n de la privacidad y el consentimiento de los usuarios                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">La Digital Markets Act (DMA; en castellano Ley de Mercados Digitales) de la Uni\u00f3n Europea entr\u00f3 en vigor en noviembre de 2022 y la Comisi\u00f3n Europea ha nombrado a los guardianes de acceso. Pero, \u00bfc\u00f3mo afecta la Digital Markets Act a la gesti\u00f3n de la privacidad y el consentimiento de los usuarios?<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"b794821a-f323-497a-b116-b90b00f87d59\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Leer m\u00e1s<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n                                \n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--row uc-resources-card--layout-knowledge uc-resources-card--full-width-cover\" href=\"https:\/\/usercentrics.com\/es\/knowledge-hub\/ley-mercados-digitales-30-preguntas-frecuentes\/\" target=\"_self\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"a431db1a-c9b0-4fc6-b4ec-7819427c94e3\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Art\u00edculo<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2023\/11\/uc_blog_1000x1000_Preguntas-frecuentes-sobre-la-Ley-de-Mercados-Digitales_a.jpg\" alt=\"\" srcset=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2023\/11\/uc_blog_1000x1000_Preguntas-frecuentes-sobre-la-Ley-de-Mercados-Digitales_a.jpg 1000w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2023\/11\/uc_blog_1000x1000_Preguntas-frecuentes-sobre-la-Ley-de-Mercados-Digitales_a-300x300.jpg 300w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2023\/11\/uc_blog_1000x1000_Preguntas-frecuentes-sobre-la-Ley-de-Mercados-Digitales_a-150x150.jpg 150w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2023\/11\/uc_blog_1000x1000_Preguntas-frecuentes-sobre-la-Ley-de-Mercados-Digitales_a-768x768.jpg 768w\" sizes=\"(max-width: 767px) 100vw, 300px\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">Nov 17, 2023<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        Preguntas frecuentes sobre la Ley de Mercados Digitales: Las 30 preguntas m\u00e1s frecuentes sobre la DMA                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">Respondemos a las preguntas m\u00e1s frecuentes sobre la Ley de Mercados Digitales (DMA). Conozca las \u00faltimas medidas en materia de regulaci\u00f3n y descubra c\u00f3mo est\u00e1n dando forma al panorama digital y repercutiendo en las empresas.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"17a2532a-b64a-4f12-9883-e93c3fb2f65f\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Leer m\u00e1s<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n                        <\/div>\n    <\/div>\n\n<\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":3815,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"class_list":["post-3814","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<title>Cumplimiento de la POPIA en sitios web y apps | Usercentrics<\/title>\n<meta name=\"description\" content=\"Obt\u00e9n la conformidad con POPIA para sitios web y aplicaciones con Usercentrics. Nuestra plataforma de gesti\u00f3n de consentimiento te ayuda a cumplir con los requisitos de POPIA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/usercentrics.com\/es\/popia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cumplimiento de la POPIA en sitios web y apps | Usercentrics\" \/>\n<meta property=\"og:description\" content=\"Obt\u00e9n la conformidad con POPIA para sitios web y aplicaciones con Usercentrics. 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