{"id":5324,"date":"2024-10-04T14:51:42","date_gmt":"2024-10-04T12:51:42","guid":{"rendered":"https:\/\/stage.usercentrics.com\/es\/?page_id=5324"},"modified":"2026-01-06T15:12:04","modified_gmt":"2026-01-06T14:12:04","slug":"privacy-led-marketing","status":"publish","type":"page","link":"https:\/\/usercentrics.com\/es\/privacy-led-marketing\/","title":{"rendered":"Privacy-Led Marketing"},"content":{"rendered":"<div class=\"bg-background-light-noise uc-flex-row--background-right alignfull uc-ctx--base\" style=\"\" id=\"hero\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:1;\">\n    \n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-esta-es-la-era-del\">ESTA ES LA ERA DEL<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-privacy-led-marketing\">PRIVACY-LED MARKETING<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\" id=\"img-digital-trust\" style=\"margin-top:var(--wp--preset--spacing--2-xl)\"><img loading=\"lazy\" decoding=\"async\" width=\"824\" height=\"713\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/10\/The-state-of-digital-trust-ES-min.png\" alt=\"\" class=\"wp-image-8608\" style=\"object-fit:cover;width:450px;height:450px\" srcset=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/10\/The-state-of-digital-trust-ES-min.png 824w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/10\/The-state-of-digital-trust-ES-min-300x260.png 300w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/10\/The-state-of-digital-trust-ES-min-768x665.png 768w\" sizes=\"(max-width: 824px) 100vw, 824px\" \/><\/figure>\n\n\n<a id=\"btn-read-report\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration uc-button-center\" href=\"\/es\/resources\/state-of-digital-trust-report\/\" target=\"\"><span>LEER INFORME COMPLETO<\/span><\/a>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-black-brand-950 uc-flex-row--background-right alignfull uc-ctx--dark\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-8);--i:2;\">\n    \n\n<h3 class=\"wp-block-heading no-default-margin animate-text-opacity has-brand-white-color has-text-color has-link-color wp-elements-a114d74fd335067bbde08e320cfa86aa\" id=\"h-erase-una-vez-una-industria-del-marketing-dominada-por-la-fiebre-del-oro-de-los-datos-en-la-que-el-almacenamiento-de-cada-pizca-de-informacion-conducia-al-targeting-invasivo-y-a-la-perdida-de-la-confianza-del-usuario-pero-todo-eso-ha-quedado-atras-bienvenidos-a-una-nueva-era-en-la-que-reinan-la-transparencia-el-consentimiento-y-el-respeto-por-las-preferencias-de-los-usuarios-ahora-las-marcas-prosperan-con-integridad-los-consumidores-vuelven-a-confiar-y-el-crecimiento-sostenible-se-ha-convertido-en-la-norma-y-si-todos-en-el-reino-del-marketing-vivieron-felices-y-comieron-perdices-fin-bueno-en-realidad-esto-es-solo-el-principio\" style=\"padding-bottom:0\">\u00c9rase una vez una industria del marketing dominada por la fiebre del oro de los datos, en la que el almacenamiento de cada pizca de informaci\u00f3n conduc\u00eda al targeting invasivo y a la p\u00e9rdida de la confianza del usuario.<br><br>Pero todo eso ha quedado atr\u00e1s.<br><br>Bienvenidos a una nueva era en la que reinan la transparencia, el consentimiento y el respeto por las preferencias de los usuarios. Ahora las marcas prosperan con integridad, los consumidores vuelven a confiar y el crecimiento sostenible se ha convertido en la norma.<br><br>Y s\u00ed, todos en el reino del marketing vivieron felices y comieron perdices.<br><br>Fin<br>Bueno, en realidad esto es s\u00f3lo el principio\u2026<br><\/h3>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:3;\">\n    \n<div id=\"episodes\" class=\"uc-video-playlist alignfull uc-ctx--dark wp-elements-702e46342d48b82291718ad64f8beb80\">\n    <div class=\"container\">\n        <div class=\"uc-video-playlist-track\">\n            <div class=\"uc-video-playlist-container\">\n                <ul class=\"uc-video-playlist-list\" tabindex=\"-1\" role=\"list\">\n    <div class=\"uc-video-playlist-list--track\">\n        <li class=\"uc-video-playlist-item active\" data-video-url=\"-0-e8l8HUI0\" role=\"listitem\" tabindex=\"0\">\n    <div class=\"uc-video-playlist-item--placeholder\">\n        <img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/09\/0-e8l8HUI0-HD.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/09\/0-e8l8HUI0-HD.jpg 1280w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/09\/0-e8l8HUI0-HD-300x169.jpg 300w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/09\/0-e8l8HUI0-HD-1024x576.jpg 1024w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/09\/0-e8l8HUI0-HD-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>    <\/div>\n    <div class=\"uc-video-playlist-item--info\">\n        <div class=\"uc-video-playlist-item--title\">How Users Are Outsmarting the UK\u2019s Age Verification Law | The Privacy-Led Marketing Show<\/div>\n                    <div class=\"uc-video-playlist-item--author\">Usercentrics<\/div>\n                \u00b7                    <div class=\"uc-video-playlist-item--extra\">6 meses atr\u00e1s<\/div>\n            <\/div>\n<\/li>\n    <script type=\"application\/ld+json\">\n        {\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"How Users Are Outsmarting the UK\u2019s Age Verification Law | The Privacy-Led Marketing Show\",\"thumbnailUrl\":\"https:\\\/\\\/privacy-proxy-server.usercentrics.eu\\\/video\\\/youtube\\\/-0-e8l8HUI0-poster-image\",\"uploadDate\":\"2024-10-04 14:51:42\",\"embedUrl\":\"https:\\\/\\\/www.youtube.com\\\/embed\\\/-0-e8l8HUI0?feature=oembed\"}    <\/script>\n<li class=\"uc-video-playlist-item\" data-video-url=\"WIJKVwUSQhY\" role=\"listitem\" tabindex=\"0\">\n    <div class=\"uc-video-playlist-item--placeholder\">\n        <img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/09\/The-Trust-Gap-Thats-Costing-You-Millions.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/09\/The-Trust-Gap-Thats-Costing-You-Millions.jpg 1280w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/09\/The-Trust-Gap-Thats-Costing-You-Millions-300x169.jpg 300w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/09\/The-Trust-Gap-Thats-Costing-You-Millions-1024x576.jpg 1024w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/09\/The-Trust-Gap-Thats-Costing-You-Millions-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>    <\/div>\n    <div class=\"uc-video-playlist-item--info\">\n        <div class=\"uc-video-playlist-item--title\">The Trust Gap That\u2019s Costing You Millions | The Privacy-Led Marketing Show<\/div>\n                    <div class=\"uc-video-playlist-item--author\">Usercentrics<\/div>\n                \u00b7                    <div class=\"uc-video-playlist-item--extra\">7 meses atr\u00e1s<\/div>\n            <\/div>\n<\/li>\n    <script type=\"application\/ld+json\">\n        {\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"The Trust Gap That\u2019s Costing You Millions | The Privacy-Led Marketing Show\",\"thumbnailUrl\":\"https:\\\/\\\/privacy-proxy-server.usercentrics.eu\\\/video\\\/youtube\\\/WIJKVwUSQhY-poster-image\",\"uploadDate\":\"2024-10-04 14:51:42\",\"embedUrl\":\"https:\\\/\\\/www.youtube.com\\\/embed\\\/WIJKVwUSQhY?feature=oembed\"}    <\/script>\n<li class=\"uc-video-playlist-item\" data-video-url=\"Fz34oxpEjmU\" role=\"listitem\" tabindex=\"0\">\n    <div class=\"uc-video-playlist-item--placeholder\">\n        <img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/08\/AI-Sets-Your-Plane-Ticket-Price-The-Privacy-Led-Marketing-Show.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/08\/AI-Sets-Your-Plane-Ticket-Price-The-Privacy-Led-Marketing-Show.jpg 1280w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/08\/AI-Sets-Your-Plane-Ticket-Price-The-Privacy-Led-Marketing-Show-300x169.jpg 300w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/08\/AI-Sets-Your-Plane-Ticket-Price-The-Privacy-Led-Marketing-Show-1024x576.jpg 1024w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/08\/AI-Sets-Your-Plane-Ticket-Price-The-Privacy-Led-Marketing-Show-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>    <\/div>\n    <div class=\"uc-video-playlist-item--info\">\n        <div class=\"uc-video-playlist-item--title\">AI Sets Your Plane Ticket Price | The Privacy-Led Marketing Show<\/div>\n                    <div class=\"uc-video-playlist-item--author\">Usercentrics<\/div>\n                \u00b7                    <div class=\"uc-video-playlist-item--extra\">8 meses atr\u00e1s<\/div>\n            <\/div>\n<\/li>\n    <script type=\"application\/ld+json\">\n        {\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"AI Sets Your Plane Ticket Price | The Privacy-Led Marketing Show\",\"thumbnailUrl\":\"https:\\\/\\\/privacy-proxy-server.usercentrics.eu\\\/video\\\/youtube\\\/Fz34oxpEjmU-poster-image\",\"uploadDate\":\"2024-10-04 14:51:42\",\"embedUrl\":\"https:\\\/\\\/www.youtube.com\\\/embed\\\/Fz34oxpEjmU?feature=oembed\"}    <\/script>\n<li class=\"uc-video-playlist-item\" data-video-url=\"r-W_36_bVwQ\" role=\"listitem\" tabindex=\"0\">\n    <div class=\"uc-video-playlist-item--placeholder\">\n        <img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Are-you-measuring-what-actually-matters.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Are-you-measuring-what-actually-matters.jpg 1280w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Are-you-measuring-what-actually-matters-300x169.jpg 300w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Are-you-measuring-what-actually-matters-1024x576.jpg 1024w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Are-you-measuring-what-actually-matters-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>    <\/div>\n    <div class=\"uc-video-playlist-item--info\">\n        <div class=\"uc-video-playlist-item--title\">Are you measuring what actually matters? | The Privacy-Led Marketing Show<\/div>\n                    <div class=\"uc-video-playlist-item--author\">Usercentrics<\/div>\n                \u00b7                    <div class=\"uc-video-playlist-item--extra\">8 meses atr\u00e1s<\/div>\n            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srcset=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Brand-Trust-in-the-Age-of-Eavesdropping-The-Privacy-Led-Marketing-Show.jpg 1280w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Brand-Trust-in-the-Age-of-Eavesdropping-The-Privacy-Led-Marketing-Show-300x169.jpg 300w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Brand-Trust-in-the-Age-of-Eavesdropping-The-Privacy-Led-Marketing-Show-1024x576.jpg 1024w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Brand-Trust-in-the-Age-of-Eavesdropping-The-Privacy-Led-Marketing-Show-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>    <\/div>\n    <div class=\"uc-video-playlist-item--info\">\n        <div class=\"uc-video-playlist-item--title\">Brand Trust in the Age of Eavesdropping | The Privacy-Led Marketing Show<\/div>\n                    <div class=\"uc-video-playlist-item--author\">Usercentrics<\/div>\n                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size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/How-should-AI-agents-fit-into-your-business-The-Privacy-Led-Marketing-Show.jpg 1280w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/How-should-AI-agents-fit-into-your-business-The-Privacy-Led-Marketing-Show-300x169.jpg 300w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/How-should-AI-agents-fit-into-your-business-The-Privacy-Led-Marketing-Show-1024x576.jpg 1024w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/How-should-AI-agents-fit-into-your-business-The-Privacy-Led-Marketing-Show-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>    <\/div>\n    <div class=\"uc-video-playlist-item--info\">\n        <div class=\"uc-video-playlist-item--title\">How should AI agents fit into your business? | The Privacy-Led Marketing Show<\/div>\n                    <div class=\"uc-video-playlist-item--author\">Usercentrics<\/div>\n                \u00b7                    <div class=\"uc-video-playlist-item--extra\">9 meses atr\u00e1s<\/div>\n            <\/div>\n<\/li>\n    <script type=\"application\/ld+json\">\n        {\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"How should AI agents fit into your business? | The Privacy-Led Marketing Show\",\"thumbnailUrl\":\"https:\\\/\\\/privacy-proxy-server.usercentrics.eu\\\/video\\\/youtube\\\/3-SbEu59pXE-poster-image\",\"uploadDate\":\"2024-10-04 14:51:42\",\"embedUrl\":\"https:\\\/\\\/www.youtube.com\\\/embed\\\/3-SbEu59pXE?feature=oembed\"}    <\/script>\n    <\/div>\n            <button id=\"abbb2884-6ed4-44f5-b46c-9baf34b03749\" class=\"uc-button uc-button-size-l uc-button-outlined\"><span>Cargar m\u00e1s<\/span><\/button>    <\/ul>\n                <div id=\"uc-video-playlist--featured\" class=\"uc-video-playlist-featured\">\n    \n<div class=\"uc-video-wrapper\">\n    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'{\"animation\":false,\"overlay\":true}';\n        <\/script>\n    <\/div>\n<\/div>\n\n    <script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"How Users Are Outsmarting the UK\u2019s Age Verification Law | The Privacy-Led Marketing Show\",\"thumbnailUrl\":\"https:\\\/\\\/usercentrics.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/09\\\/0-e8l8HUI0-HD.jpg\",\"uploadDate\":\"2024-10-04 14:51:42\",\"embedUrl\":\"https:\\\/\\\/www.youtube.com\\\/embed\\\/-0-e8l8HUI0?feature=oembed\"}<\/script>\n            <div class=\"uc-video-playlist-featured--title like-h3 no-default-margin\">How Users Are Outsmarting the UK\u2019s Age Verification Law | The Privacy-Led Marketing Show<\/div>\n                <div class=\"uc-video-playlist-featured--info\">\n                            <div class=\"uc-video-playlist-featured--author\">Usercentrics<\/div>\n                        &nbsp;\u2022&nbsp;                            <div class=\"uc-video-playlist-featured--extra\">6 meses atr\u00e1s<\/div>\n                    <\/div>\n    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<script type=\"module\">\n    window.ucRestUrl = 'https:\/\/usercentrics.com\/es\/wp-json\/uc\/';\n    new UC_Video_Playlist(document.querySelector('#episodes'));\n<\/script>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-azure uc-flex-row--background-right alignfull uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-8);--i:4;\">\n    \n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-sumergete-un-poco-mas-en-el-mundo-del-privacy-led-marketing\">Sum\u00e9rgete un poco m\u00e1s en el mundo del Privacy-Led Marketing<\/h2>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:5;\">\n    <\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:6;\">\n    \n\n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--on-black uc-resources-card--layout-knowledge uc-resources-card--full-width-cover uc-resources-card--js\" href=\"https:\/\/usercentrics.com\/es\/knowledge-hub\/a-quien-se-aplica-el-rgpd\/\" target=\"_self\" id=\"0b395aac-5be2-4d2b-a465-79f1b38f3bdb\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"9d576c7c-040c-431b-bc5f-137b8a0424bd\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Art\u00edculo<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2021\/10\/GDPR-Checklist-2.0-S.svg?v=d439eb831a92dde4\" alt=\"Listado con casillas de verificaci\u00f3n y la bandera de la UE\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">Abr 22, 2024<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        \u00bfA qui\u00e9n Se Aplica el RGPD? \u00bfCu\u00e1ndo Hay Que Cumplirlo?                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">En este art\u00edculo exploraremos a qui\u00e9n se aplica el RGPD, y adem\u00e1s abordaremos la importancia de este reglamento. Veremos por qu\u00e9 es fundamental que las organizaciones cumplan con esta normativa esencial.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"fdb7c620-a980-4da9-9a92-05c7bdd5999c\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Leer m\u00e1s<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:7;\">\n    \n\n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--on-black uc-resources-card--layout-knowledge uc-resources-card--full-width-cover uc-resources-card--js\" href=\"https:\/\/usercentrics.com\/es\/knowledge-hub\/gestion-consentimiento-ley-mercados-digitales-dma\/\" target=\"_self\" id=\"86fd93a4-af33-4a2c-8b13-d17dc010e53c\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"0c93cae1-755b-4eb7-8079-797c1d2adb86\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Art\u00edculo<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/03\/DMA-guide.svg?v=fc27a1025e54f09c\" alt=\"Gu\u00eda del DMA, con un gr\u00e1fico explicativo sobre la regulaci\u00f3n de marketing digital en la Uni\u00f3n Europea\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">Mar 28, 2024<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        \u00bfQu\u00e9 importancia tiene la gesti\u00f3n del consentimiento en el marco de la Ley de Mercados Digitales (DMA)?                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">Privacidad del usuario, gesti\u00f3n del consentimiento y avisos de consentimiento bajo la Ley de Mercados Digitales de la UE (DMA). \u00bfQu\u00e9 papel desempe\u00f1a el consentimiento en la DMA? \u00bfY cu\u00e1les son los requisitos para el cumplimiento de la privacidad de la DMA?<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"74b9f408-f2d1-4b8a-a916-3cbab9f975ba\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Leer m\u00e1s<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:8;\">\n    \n\n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--on-black uc-resources-card--layout-knowledge uc-resources-card--full-width-cover uc-resources-card--js\" href=\"https:\/\/usercentrics.com\/es\/knowledge-hub\/digital-markets-act-dma-repercusiones-privacidad-usuarios-y-gestion-consentimiento\/\" target=\"_self\" id=\"a7c12b0e-9dfb-450f-92cb-858ca350f06a\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"933ab445-ab29-4783-89dd-24bee49d2121\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Art\u00edculo<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2023\/11\/DMA.svg?v=af3e451995742a00\" alt=\"Icono de carrito de la compra rodeado de dos iconos\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">Nov 16, 2023<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        La Ley de Mercados Digitales de la Uni\u00f3n Europea (DMA) cambia la gesti\u00f3n de la privacidad y el consentimiento de los usuarios                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">La Digital Markets Act (DMA; en castellano Ley de Mercados Digitales) de la Uni\u00f3n Europea entr\u00f3 en vigor en noviembre de 2022 y la Comisi\u00f3n Europea ha nombrado a los guardianes de acceso. Pero, \u00bfc\u00f3mo afecta la Digital Markets Act a la gesti\u00f3n de la privacidad y el consentimiento de los usuarios?<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"dd75f2ff-d237-4e96-a534-fde2ca7f5912\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Leer m\u00e1s<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-cards-slider uc-cards-slider--layout-qa_cards uc-ctx--base uc-cards-slider--is-slider\">\n        <div class=\"container\">\n                            <div class=\"uc-cards-slider__heading\">\n                <div class=\"uc-cards-slider__heading__title like-h2 no-default-margin\">\n                    Descubrir m\u00e1s sobre el Privacy-Led Marketing                <\/div>\n\n                            <\/div>\n                    <div class=\"uc-slider uc-slider--not-drag\" id=\"slider_69e14d8477de0\">\n                    <div class=\"uc-slider__actions\">\n                                                    <div class=\"uc-slider__buttons\">\n                        <button type=\"button\" class=\"uc-button uc-button-size-l uc-button-contained\"\n                                aria-label=\"Previous\" disabled>\n                            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M16 22L6 12L16 2L17.775 3.775L9.55 12L17.775 20.225L16 22Z\" fill=\"black\"\/>\n<\/svg>\n                        <\/button>\n                        <button type=\"button\" class=\"uc-button uc-button-size-l uc-button-contained\"\n                                aria-label=\"Next\">\n                            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M8.52476 22.3682L6.74976 20.5932L14.9748 12.3682L6.74976 4.14316L8.52476 2.36816L18.5248 12.3682L8.52476 22.3682Z\" fill=\"black\"\/>\n<\/svg>\n                        <\/button>\n                    <\/div>\n                            <\/div>\n                <div class=\"uc-slider__window\">\n            <div class=\"uc-slider__track\">\n                <div class=\"uc-card-icon uc-card-icon-qa_cards uc-card-icon__size-large\">\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            \u00bfEs el Privacy-Led Marketing solo una cuesti\u00f3n de cumplimiento?        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Aunque el cumplimiento de la privacidad es algo crucial, el Privacy-Led Marketing va un paso m\u00e1s all\u00e1. Se trata de crear un ecosistema que respete y valore las decisiones de los consumidores, que fomente relaciones duraderas y lealtad a las marcas.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-qa_cards uc-card-icon__size-large\">\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            \u00bfEl Privacy-Led Marketing limitar\u00e1 la recopilaci\u00f3n de datos?        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Es posible que el Privacy-Led Marketing reduzca la cantidad de datos, pero mejora de forma significativa la calidad de los mismos. Podr\u00e1 obtener informaci\u00f3n directa sobre las preferencias de los usuarios que han aceptado activamente interactuar con su marca. Esto mejora la precisi\u00f3n del targeting y fortalece las relaciones con los consumidores.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-qa_cards uc-card-icon__size-large\">\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            \u00bfEl Privacy-Led Marketing puede coexistir con el marketing de resultados?        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Por supuesto. De hecho, el Privacy-Led Marketing mejora el marketing de resultados generando confianza y fidelidad, dos factores esenciales para que las relaciones duraderas prosperen. Con el Privacy-Led Marketing ser\u00e1s capaz de alcanzar tus objetivos al tiempo que respetas la privacidad del consumidor.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-qa_cards uc-card-icon__size-large\">\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            \u00bfCu\u00e1les son los primeros pasos para implementar el Privacy-Led Marketing?        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Empieza por revisar tus pr\u00e1cticas actuales en materia de datos. Implanta una s\u00f3lida plataforma de gesti\u00f3n de consentimientos (CMP) que te ayude a garantizar el cumplimiento de las normas de privacidad, y c\u00e9ntrate en los datos de origen cero y propios as\u00ed como en la publicidad contextual. Asimismo, es fundamental informar a tu p\u00fablico sobre c\u00f3mo se utilizan sus datos para generar confianza, sin olvidar que se trata de un requisito normativo est\u00e1ndar.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-qa_cards uc-card-icon__size-large\">\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            \u00bfC\u00f3mo transmito a mis clientes el valor del intercambio de datos?        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>La clave es ser transparente. Explica claramente c\u00f3mo se utilizan sus datos, los beneficios que reciben a cambio y aseg\u00farate de que sienten que controlan su informaci\u00f3n. Este planteamiento aumenta la confianza y la probabilidad de que los clientes compartan voluntariamente sus datos tanto al principio como a lo largo del tiempo.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n            <script type=\"module\">\n            new Uc_Slider(document.querySelector(\"#slider_69e14d8477de0\"), {\"ignoreMaxActiveSlideIndexLimit\":true,\"drag_enabled\":false,\"is_qa_card\":true})\n        <\/script>\n                        <\/div>\n<\/div>\n\n\n<div class=\"bg-brand-azure uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:9;\">\n    \n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-prepara-tus-estrategias-de-medicion-para-el-futuro\"><strong>Prepara tus estrategias de medici\u00f3n para el futuro<\/strong><\/h2>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-azure uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row space-between container\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:10;\">\n    \n\n<a class=\"uc-card-course uc-card-course--col no-default-link-decoration\" href=\"https:\/\/courses.usercentrics.com\/course\/google-consent-mode-v2\" target=\"_blank\">\n    <div class=\"uc-card-course--background uc-ctx--dark\">\n                                    <img decoding=\"async\" width=\"684\" height=\"386\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/09\/Webinar-Google-Consent-Mode-V2-Course.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/09\/Webinar-Google-Consent-Mode-V2-Course.png 684w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/09\/Webinar-Google-Consent-Mode-V2-Course-300x169.png 300w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/>                        <\/div>\n    <div class=\"uc-card-course--details\">\n                    <div class=\"uc-card-course--text\">\n                <h3> Webinar del curso del modo consentimiento de Google<\/h3>\n                                    <p class=\"like-text-lg\">El modo de consentimiento de Google V2 ya est\u00e1 aqu\u00ed y los profesionales del marketing se mueren de curiosidad. \u00ab\u00bfEsto me salpica? \u00bfEs realmente tan importante?\u00bb. \u00a1S\u00ed y s\u00ed!<\/p>\n<p class=\"like-text-lg\">Cumplir con los cambiantes requisitos de privacidad es clave para el \u00e9xito de la publicidad. Mantente al d\u00eda con nuestro curso gratuito, que desglosa toda la informaci\u00f3n que necesitas en lecciones breves, lo que te permite mantener tus anuncios eficaces y competitivos.<\/p>\n                            <\/div>\n                <div class='cb-course-card--author-link'>\n            <div class='uc-card-course--author'><div class=\"uc-quote__inner uc-quote--no-border\" style=\"--photo-size: var(--sz-64);\">\n                    <div class=\"uc-quote__author-info\">\n                            <div class=\"uc-quote__photo-wp\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/09\/Max.png\"\n                         srcset=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/09\/Max.png 500w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/09\/Max-300x300.png 300w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/09\/Max-150x150.png 150w\"\n                         alt=\"\"\n                         class=\"uc-quote__photo\"\n                         width=\"64\"\n                         height=\"64\"\n                         sizes=\"64px\"\n                    >\n                <\/div>\n                        <div class=\"uc-quote__author-info__text\">\n                                    <div class=\"uc-quote__author like-h5 no-default-margin\">Max Lucas<\/div>\n                                                    <div class=\"uc-quote__position\">&mdash; Managing Director &#038; Senior Consultant, DWC<\/div>\n                                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>                            <div class=\"uc-card-course--link\">\n                    <span id=\"8bf866a1-2c3c-489d-a51b-a5c51475e702\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Registrarse<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M4.88452 20.6968C4.33452 20.6968 3.86369 20.5009 3.47202 20.1093C3.08035 19.7176 2.88452 19.2468 2.88452 18.6968V4.69678C2.88452 4.14678 3.08035 3.67594 3.47202 3.28428C3.86369 2.89261 4.33452 2.69678 4.88452 2.69678H11.8845V4.69678H4.88452V18.6968H18.8845V11.6968H20.8845V18.6968C20.8845 19.2468 20.6887 19.7176 20.297 20.1093C19.9054 20.5009 19.4345 20.6968 18.8845 20.6968H4.88452ZM9.58452 15.3968L8.18452 13.9968L17.4845 4.69678H13.8845V2.69678H20.8845V9.69678H18.8845V6.09678L9.58452 15.3968Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>                <\/div>\n                    <\/div>\n    <\/div>\n<\/a>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:11;\">\n    \n\n<a class=\"uc-card-course uc-card-course--col no-default-link-decoration\" href=\"https:\/\/courses.usercentrics.com\/course\/marketing-measurement\" target=\"_blank\">\n    <div class=\"uc-card-course--background uc-ctx--dark\">\n                                    <img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Privacy-Led-Marketing-Measurement-Course.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Privacy-Led-Marketing-Measurement-Course.png 640w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Privacy-Led-Marketing-Measurement-Course-300x169.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>                        <\/div>\n    <div class=\"uc-card-course--details\">\n                    <div class=\"uc-card-course--text\">\n                <h3> Curso de medici\u00f3n con el Privacy-Led Marketing<\/h3>\n                                    <p class=\"like-text-lg\">\u00bfSigues apostando por el marketing tradicional? Entonces este curso no es para ti.<\/p>\n<p class=\"like-text-lg\">\nAccede a estrategias, an\u00e1lisis y marcos de medici\u00f3n preparados para el futuro, pensados no solo para sobrevivir, sino para crecer en la era del Privacy-Led Marketing.<\/p>\n                            <\/div>\n                <div class='cb-course-card--author-link'>\n            <div class='uc-card-course--author'><div class=\"uc-quote__inner uc-quote--no-border\" style=\"--photo-size: var(--sz-64);\">\n                    <div class=\"uc-quote__author-info\">\n                            <div class=\"uc-quote__photo-wp\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Jeff-Sauer.png\"\n                         srcset=\"\"\n                         alt=\"\"\n                         class=\"uc-quote__photo\"\n                         width=\"64\"\n                         height=\"64\"\n                         sizes=\"64px\"\n                    >\n                <\/div>\n                        <div class=\"uc-quote__author-info__text\">\n                                    <div class=\"uc-quote__author like-h5 no-default-margin\">Jeff Sauer<\/div>\n                                                    <div class=\"uc-quote__position\">&mdash; Co-founder, MeasureU<\/div>\n                                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>                            <div class=\"uc-card-course--link\">\n                    <span id=\"d9e61c23-1898-451e-8f24-e14a338e898d\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Registrarse<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M4.88452 20.6968C4.33452 20.6968 3.86369 20.5009 3.47202 20.1093C3.08035 19.7176 2.88452 19.2468 2.88452 18.6968V4.69678C2.88452 4.14678 3.08035 3.67594 3.47202 3.28428C3.86369 2.89261 4.33452 2.69678 4.88452 2.69678H11.8845V4.69678H4.88452V18.6968H18.8845V11.6968H20.8845V18.6968C20.8845 19.2468 20.6887 19.7176 20.297 20.1093C19.9054 20.5009 19.4345 20.6968 18.8845 20.6968H4.88452ZM9.58452 15.3968L8.18452 13.9968L17.4845 4.69678H13.8845V2.69678H20.8845V9.69678H18.8845V6.09678L9.58452 15.3968Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>                <\/div>\n                    <\/div>\n    <\/div>\n<\/a>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-off-white uc-flex-row--background-right alignfull uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:12;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-ya-no-se-trata-de-centrarse-en-los-datos-sino-en-el-usuario\" style=\"margin-bottom:var(--wp--preset--spacing--3-xl)\">Ya no se trata de centrarse en los datos, sino en el usuario<\/h2>\n\n\n<div class=\"uc-quote\">\n    <div class=\"uc-quote__inner\" style=\"--photo-size: var(--sz-128);\">\n                <div class=\"uc-quote__text\">\u00abLo cierto es que la situaci\u00f3n ha sido bastante grave en la industria publicitaria durante los \u00faltimos 30 a\u00f1os. Se han recopilado los datos de los usuarios sin ninguna limitaci\u00f3n y con muy pocas repercusiones. Con la aparici\u00f3n de la normativa sobre privacidad, las medidas de protecci\u00f3n contra el rastreo y una mayor comprensi\u00f3n por parte del p\u00fablico en general de la magnitud de esta captaci\u00f3n, las cosas empiezan a cambiar, esperemos que para mejor.\u00bb<\/div>\n                <div class=\"uc-quote__author-info\">\n                            <div class=\"uc-quote__photo-wp\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/10\/Simo-Ahava.svg?v=6c7e89a6dc0f25eb\"\n                         srcset=\"\"\n                         alt=\"\"\n                         class=\"uc-quote__photo\"\n                         width=\"128\"\n                         height=\"128\"\n                         sizes=\"128px\"\n                    >\n                <\/div>\n                        <div class=\"uc-quote__author-info__text\">\n                                    <div class=\"uc-quote__author like-h5 no-default-margin\">Simo Ahava<\/div>\n                                                    <div class=\"uc-quote__position\">&mdash; Socio de 8-bit-sheep y cofundador de Simmer<\/div>\n                                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-cards-slider uc-cards-slider--layout-default uc-ctx--base\">\n        <div class=\"container\">\n                            <div class=\"uc-cards-slider__heading\">\n                <div class=\"uc-cards-slider__heading__title like-h2 no-default-margin\">\n                    \u00bfPor qu\u00e9 optar por el Privacy-Led Marketing?                <\/div>\n\n                            <\/div>\n                    <div class=\"uc-slider uc-slider--not-drag\" id=\"slider_69e14d847d43f\">\n                <div class=\"uc-slider__window\">\n            <div class=\"uc-slider__track\">\n                <div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-default\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M72 0V39C72 54 57 72 36 72C15 72 0 54 0 39V0H72ZM60 12H12V39C12 42.7245 14.0286 48.0581 18.6103 52.6397C23.0182 57.0476 29.0621 60 36 60C42.9379 60 48.9818 57.0476 53.3897 52.6397C57.9714 48.0581 60 42.7245 60 39V12Z\" fill=\"#00A2FF\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M35.627 33L23.1582 22.6093L30.8404 13.3907L54.3716 33L30.8404 52.6093L23.1582 43.3907L35.627 33Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h5 no-default-margin\">\n            Genera confianza inquebrantable        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>La mayor\u00eda (88%) de los consumidores afirma que la confianza es un factor importante a la hora de comprar y el 59% sostiene que es m\u00e1s probable que realice una compra* cuando conf\u00eda en una marca. La confianza es la moneda m\u00e1s valiosa del marketing. El Privacy-Led Marketing te ayuda a obtener y mantener esa confianza.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-default\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0 36V0H72V36C72 55.848 55.848 72 36 72C16.1519 72 0 55.848 0 36ZM36 61.3552C49.9836 61.3552 61.3552 49.9836 61.3552 36V10.6448H10.6448V36C10.6448 49.9836 22.0164 61.3552 36 61.3552ZM56.5257 34.8296C56.5257 46.1479 47.329 55.3486 36.0123 55.3553C24.6956 55.3486 15.499 46.1479 15.499 34.8296H26.1437C26.1437 40.2629 30.579 44.6982 36.0123 44.6982C41.4456 44.6982 45.8809 40.2752 45.8809 34.8296H56.5257ZM36.0123 55.3553C36.0082 55.3553 36.0041 55.3553 36 55.3553H36.0246C36.0205 55.3553 36.0164 55.3553 36.0123 55.3553Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h5 no-default-margin\">\n            Adel\u00e1ntate y no corras el riesgo de quedarte atr\u00e1s        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Normativas como el RGPD, la CPRA y la Ley de Mercados Digitales (DMA, por sus siglas en ingl\u00e9s), junto con innovaciones como Google Consent Mode v2 y TCF V2.2, est\u00e1n transformando r\u00e1pidamente el panorama digital. El Privacy-Led Marketing te permite lograr y mantener el cumplimiento de la normativa sobre privacidad al tiempo que garantiza el futuro de tus estrategias.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-default\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0 36V0H72V36C72 55.848 55.848 72 36 72C16.1519 72 0 55.848 0 36ZM36 61.3552C49.9836 61.3552 61.3552 49.9836 61.3552 36V10.6448H10.6448V36C10.6448 49.9836 22.0164 61.3552 36 61.3552ZM30.2094 25.4414H41.8029H42.4559L53.2238 44.3778H40.9774L36 35.6426L31.0349 44.3778H18.7762L29.5442 25.4414H30.2094Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h5 no-default-margin\">\n            Desbloquea el crecimiento sostenible        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Los beneficios financieros y econ\u00f3micos de la privacidad siguen siendo atractivos. Las empresas que generan confianza a trav\u00e9s de la protecci\u00f3n de datos tienen 1,6 veces m\u00e1s probabilidades de lograr al menos un 10 % de crecimiento en sus ingresos**. El Privacy-Led Marketing no es solo \u00e9tico, sino que tambi\u00e9n es rentable y un imperativo empresarial.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n            <script type=\"module\">\n            new Uc_Slider(document.querySelector(\"#slider_69e14d847d43f\"), {\"drag_enabled\":false,\"is_qa_card\":false})\n        <\/script>\n                        <\/div>\n<\/div>\n\n\n<div class=\"bg-brand-azure uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:13;\">\n    \n\n<p class=\"is-style-label-s has-brand-blue-color has-text-color has-link-color wp-elements-3a6715439c1a839e182b20b3a8ec51e8\">*Edelman Trust Barometer (2023)<br>**McKinsey &amp; Company, Digital Trust Survey (2022)<\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-off-white uc-flex-row--background-right alignfull uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:14;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-como-superar-la-contradiccion-de-los-datos-en-marketing\" style=\"margin-bottom:var(--wp--preset--spacing--3-xl)\">C\u00f3mo superar la contradicci\u00f3n de los datos en marketing<\/h2>\n\n\n<div class=\"uc-quote\">\n    <div class=\"uc-quote__inner\" style=\"--photo-size: var(--sz-128);\">\n                <div class=\"uc-quote__text\">\u00abDurante mucho tiempo, la privacidad de los datos de los usuarios se ha definido como una disyuntiva entre crecimiento y cumplimiento. El respeto por la privacidad de los datos ha empezado a crecer, y en la pr\u00f3xima d\u00e9cada los anunciantes deber\u00e1n aprender a impulsar el rendimiento respetando al mismo tiempo las preferencias de los clientes en cuanto al tratamiento de sus datos.\u00bb<\/div>\n                <div class=\"uc-quote__author-info\">\n                            <div class=\"uc-quote__photo-wp\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/10\/Adelina-Peltea-Privacy-Led-Marketing-e1725529627822.jpg\"\n                         srcset=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/10\/Adelina-Peltea-Privacy-Led-Marketing-e1725529627822.jpg 800w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/10\/Adelina-Peltea-Privacy-Led-Marketing-e1725529627822-300x300.jpg 300w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/10\/Adelina-Peltea-Privacy-Led-Marketing-e1725529627822-150x150.jpg 150w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/10\/Adelina-Peltea-Privacy-Led-Marketing-e1725529627822-768x768.jpg 768w\"\n                         alt=\"Foto de Adelina Peltea, CMO de Usercentrics\"\n                         class=\"uc-quote__photo\"\n                         width=\"128\"\n                         height=\"128\"\n                         sizes=\"128px\"\n                    >\n                <\/div>\n                        <div class=\"uc-quote__author-info__text\">\n                                    <div class=\"uc-quote__author like-h5 no-default-margin\">Adelina Peltea<\/div>\n                                                    <div class=\"uc-quote__position\">&mdash; Directora de marketing en Usercentrics<\/div>\n                                            <\/div>\n        <\/div>\n    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