{"id":5829,"date":"2024-12-17T10:57:38","date_gmt":"2024-12-17T09:57:38","guid":{"rendered":"https:\/\/stage.usercentrics.com\/es\/?page_id=5829"},"modified":"2026-03-27T15:54:35","modified_gmt":"2026-03-27T14:54:35","slug":"usercentrics-cmp-y-microsoft-consent-mode","status":"publish","type":"page","link":"https:\/\/usercentrics.com\/es\/usercentrics-cmp-y-microsoft-consent-mode\/","title":{"rendered":"Microsoft Consent Mode"},"content":{"rendered":"<div class=\"alignfull uc-blog-hero uc-blog-hero--has-image uc-blog-hero--layout-product uc-ctx--blue\" data-id=\"blog_hero_69e4456b9072d\">\n        <div class=\"uc-blog-hero__inner\">\n        <div class=\"uc-blog-hero__text\">\n                                            <h1 class=\"uc-blog-hero__title like-h1-upper no-default-margin\">Compatibilidad sencilla con Microsoft Consent Mode<\/h1>                                    <div class=\"uc-blog-hero__description\">Publicidad conforme al RGPD y a la ePrivacy de la UE con Usercentrics Web CMP, compatible con Microsoft Universal Event Tracking Consent Mode. Habilita la notificaci\u00f3n de consentimiento v\u00e1lido, el seguimiento de conversiones y los an\u00e1lisis optimizados.<\/div>\n                                                                                    <div class=\"uc-blog-hero__buttons\">\n                        <a id=\"41059b33-5944-45be-bff0-ec29e48859aa\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"https:\/\/account.usercentrics.eu\/?trial=standard&amp;uc_subscription_type=web&amp;pricing_plan=FreeExtended&amp;source_website=usercentrics.com\" target=\"_blank\"><span>Empezar gratis<\/span><\/a><a id=\"ab67173b-3d07-4a14-805f-51d8913e045c\" class=\"uc-button uc-button-size-l uc-button-outlined  no-default-link-decoration uc-button-icon-left\" href=\"\/es\/product-demo\/\" target=\"\"><span>Explorar demo<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M11.7 17.8184C10.1 17.735 8.75 17.1184 7.65 15.9684C6.55 14.8184 6 13.435 6 11.8184C6 10.1517 6.58333 8.73503 7.75 7.56836C8.91667 6.40169 10.3333 5.81836 12 5.81836C13.6167 5.81836 15 6.36836 16.15 7.46836C17.3 8.56836 17.9167 9.91836 18 11.5184L15.9 10.8934C15.6833 9.99336 15.2167 9.25586 14.5 8.68086C13.7833 8.10586 12.95 7.81836 12 7.81836C10.9 7.81836 9.95833 8.21003 9.175 8.99336C8.39167 9.77669 8 10.7184 8 11.8184C8 12.7684 8.2875 13.6017 8.8625 14.3184C9.4375 15.035 10.175 15.5017 11.075 15.7184L11.7 17.8184ZM12.9 21.7684C12.75 21.8017 12.6 21.8184 12.45 21.8184H12C10.6167 21.8184 9.31667 21.5559 8.1 21.0309C6.88333 20.5059 5.825 19.7934 4.925 18.8934C4.025 17.9934 3.3125 16.935 2.7875 15.7184C2.2625 14.5017 2 13.2017 2 11.8184C2 10.435 2.2625 9.13503 2.7875 7.91836C3.3125 6.70169 4.025 5.64336 4.925 4.74336C5.825 3.84336 6.88333 3.13086 8.1 2.60586C9.31667 2.08086 10.6167 1.81836 12 1.81836C13.3833 1.81836 14.6833 2.08086 15.9 2.60586C17.1167 3.13086 18.175 3.84336 19.075 4.74336C19.975 5.64336 20.6875 6.70169 21.2125 7.91836C21.7375 9.13503 22 10.435 22 11.8184V12.2684C22 12.4184 21.9833 12.5684 21.95 12.7184L20 12.1184V11.8184C20 9.58503 19.225 7.69336 17.675 6.14336C16.125 4.59336 14.2333 3.81836 12 3.81836C9.76667 3.81836 7.875 4.59336 6.325 6.14336C4.775 7.69336 4 9.58503 4 11.8184C4 14.0517 4.775 15.9434 6.325 17.4934C7.875 19.0434 9.76667 19.8184 12 19.8184H12.3L12.9 21.7684ZM20.525 22.3184L16.25 18.0434L15 21.8184L12 11.8184L22 14.8184L18.225 16.0684L22.5 20.3434L20.525 22.3184Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>                    <\/div>\n                                                                        <\/div>\n                            <div class=\"uc-blog-hero__background\">\n                                                    <div class=\"uc-blog-hero__shield\" aria-hidden=\"true\">\n                        <svg width=\"1066\" height=\"1066\" viewBox=\"0 0 1066 1066\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M599.625 466.78H466.375V532.537C466.375 569.365 496.204 599.22 533 599.22C569.796 599.22 599.625 569.365 599.625 532.537V466.78ZM440.465 440.848V532.537C440.465 583.687 481.894 625.152 533 625.152C584.106 625.152 625.535 583.687 625.535 532.537V440.848H440.465Z\" fill=\"url(#paint0_linear_360_97)\"\/>\n    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M662.549 403.802H403.451V532.537C403.451 604.147 461.452 662.198 533 662.198C604.548 662.198 662.549 604.147 662.549 532.537V403.802ZM377.542 377.87V532.537C377.542 618.469 447.143 688.13 533 688.13C618.857 688.13 688.458 618.469 688.458 532.537V377.87H377.542Z\" fill=\"url(#paint1_linear_360_97)\"\/>\n    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M725.472 340.824H340.528V532.537C340.528 638.929 426.701 725.176 533 725.176C639.299 725.176 725.472 638.929 725.472 532.537V340.824ZM314.618 314.891V532.537C314.618 653.251 412.391 751.109 533 751.109C653.609 751.109 751.382 653.251 751.382 532.537V314.891H314.618Z\" fill=\"url(#paint2_linear_360_97)\"\/>\n    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M788.396 277.845H277.604V532.537C277.604 673.711 391.949 788.155 533 788.155C674.051 788.155 788.396 673.711 788.396 532.537V277.845ZM251.694 251.913V532.537C251.694 688.033 377.639 814.087 533 814.087C688.361 814.087 814.306 688.033 814.306 532.537V251.913H251.694Z\" fill=\"url(#paint3_linear_360_97)\"\/>\n    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M851.319 214.867H214.681V532.537C214.681 708.493 357.197 851.133 533 851.133C708.803 851.133 851.319 708.493 851.319 532.537V214.867ZM188.771 188.935V532.537C188.771 722.815 342.887 877.065 533 877.065C723.112 877.065 877.229 722.815 877.229 532.537V188.935H188.771Z\" fill=\"url(#paint4_linear_360_97)\"\/>\n    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M914.243 151.889H151.757V532.537C151.757 743.275 322.445 914.111 533 914.111C743.555 914.111 914.243 743.275 914.243 532.537V151.889ZM125.847 125.957V532.537C125.847 757.597 308.136 940.043 533 940.043C757.864 940.043 940.153 757.597 940.153 532.537V125.957H125.847Z\" fill=\"url(#paint5_linear_360_97)\"\/>\n    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M977.167 88.9105H88.8333V532.537C88.8333 778.057 287.694 977.09 533 977.09C778.306 977.09 977.167 778.057 977.167 532.537V88.9105ZM62.9236 62.9783V532.537C62.9236 792.378 273.384 1003.02 533 1003.02C792.616 1003.02 1003.08 792.379 1003.08 532.537V62.9783H62.9236Z\" fill=\"url(#paint6_linear_360_97)\"\/>\n    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1040.09 25.9322H25.9097V532.537C25.9097 812.838 252.942 1040.07 533 1040.07C813.058 1040.07 1040.09 812.838 1040.09 532.537V25.9322ZM0 0V532.537C0 827.16 238.632 1066 533 1066C827.368 1066 1066 827.16 1066 532.537V0H0Z\" fill=\"url(#paint7_linear_360_97)\"\/>\n    <defs>\n        <linearGradient id=\"paint0_linear_360_97\" x1=\"440.465\" y1=\"440.848\" x2=\"624.768\" y2=\"625.916\" gradientUnits=\"userSpaceOnUse\">\n            <stop stop-color=\"white\" stop-opacity=\"0.05\"\/>\n            <stop offset=\"1\" stop-color=\"white\" stop-opacity=\"0.5\"\/>\n        <\/linearGradient>\n        <linearGradient id=\"paint1_linear_360_97\" x1=\"377.542\" y1=\"377.87\" x2=\"687.802\" y2=\"688.786\" gradientUnits=\"userSpaceOnUse\">\n            <stop stop-color=\"white\" stop-opacity=\"0.05\"\/>\n            <stop offset=\"1\" stop-color=\"white\" stop-opacity=\"0.5\"\/>\n        <\/linearGradient>\n        <linearGradient id=\"paint2_linear_360_97\" x1=\"314.618\" y1=\"314.891\" x2=\"750.835\" y2=\"751.655\" gradientUnits=\"userSpaceOnUse\">\n            <stop stop-color=\"white\" stop-opacity=\"0.05\"\/>\n            <stop offset=\"1\" stop-color=\"white\" stop-opacity=\"0.5\"\/>\n        <\/linearGradient>\n        <linearGradient id=\"paint3_linear_360_97\" x1=\"251.694\" y1=\"251.913\" x2=\"813.868\" y2=\"814.524\" gradientUnits=\"userSpaceOnUse\">\n            <stop stop-color=\"white\" stop-opacity=\"0.05\"\/>\n            <stop offset=\"1\" stop-color=\"white\" stop-opacity=\"0.5\"\/>\n        <\/linearGradient>\n        <linearGradient id=\"paint4_linear_360_97\" x1=\"188.771\" y1=\"188.935\" x2=\"876.901\" y2=\"877.393\" gradientUnits=\"userSpaceOnUse\">\n            <stop stop-color=\"white\" stop-opacity=\"0.05\"\/>\n            <stop offset=\"1\" stop-color=\"white\" stop-opacity=\"0.5\"\/>\n        <\/linearGradient>\n        <linearGradient id=\"paint5_linear_360_97\" x1=\"125.847\" y1=\"125.957\" x2=\"939.934\" y2=\"940.262\" gradientUnits=\"userSpaceOnUse\">\n            <stop stop-color=\"white\" stop-opacity=\"0.05\"\/>\n            <stop offset=\"1\" stop-color=\"white\" stop-opacity=\"0.5\"\/>\n        <\/linearGradient>\n        <linearGradient id=\"paint6_linear_360_97\" x1=\"62.9236\" y1=\"62.9783\" x2=\"1002.97\" y2=\"1003.13\" gradientUnits=\"userSpaceOnUse\">\n            <stop stop-color=\"white\" stop-opacity=\"0.05\"\/>\n            <stop offset=\"1\" stop-color=\"white\" stop-opacity=\"0.5\"\/>\n        <\/linearGradient>\n        <linearGradient id=\"paint7_linear_360_97\" x1=\"0\" y1=\"0\" x2=\"1066\" y2=\"1066\" gradientUnits=\"userSpaceOnUse\">\n            <stop stop-color=\"white\" stop-opacity=\"0.05\"\/>\n            <stop offset=\"1\" stop-color=\"white\" stop-opacity=\"0.5\"\/>\n        <\/linearGradient>\n    <\/defs>\n<\/svg>\n                    <\/div>\n                                                                                    <div class=\"uc-blog-hero__image-wp\">\n                                                                                                                        <img decoding=\"async\" fetchpriority='high'class=\"uc-blog-hero__image\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/12\/Seamless-support-for-Microsoft-Consent-Mode.svg?v=260f2ff9c7c809fe\" width=\"752\" height=\"528\" alt=\"\">                                                                                                        <\/div>\n                                                                            <\/div>\n                    <\/div>\n    <\/div>\n\n\n<div class=\"uc-logo-strip uc-logo-strip-style-dark uc-logo-strip-layout-single-scrolling uc-logo-strip-fullwidth alignfull uc-ctx--dark\" style=\"--logo-count: 7\" tabindex=\"-1\" role=\"region\" aria-label=\"Carrusel de logotipos de las empresas: Osram, CEWE Stiftung &amp; Co. KGaA, Carl Zeiss Meditec AG, Konica Minolta, C.H. Beck, Hermes, a-Douglas\">\n    <div class=\"uc-logo-strip-track\"><img decoding=\"async\" width=\"744\" height=\"192\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/07\/Osram_Logo.svg?v=1257c3d05d85cf6d\" class=\"attachment-full size-full wp-post-image\" alt=\"Osram\" loading=\"lazy\" \/><img decoding=\"async\" width=\"190\" height=\"29\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2022\/07\/cewe.svg?v=5651636669b645cb\" class=\"attachment-full size-full wp-post-image\" alt=\"CEWE Stiftung &amp; Co. KGaA\" loading=\"lazy\" \/><img decoding=\"async\" width=\"90\" height=\"29\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2022\/07\/Carl-Zeiss-Meditec-AG.svg?v=6112f4d0448ca495\" class=\"attachment-full size-full wp-post-image\" alt=\"Carl Zeiss Meditec AG\" loading=\"lazy\" \/><img decoding=\"async\" width=\"162\" height=\"30\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2021\/10\/Konica-Minolta.svg?v=ffb30637a59d790b\" class=\"attachment-full size-full wp-post-image\" alt=\"Konica Minolta\" loading=\"lazy\" \/><img decoding=\"async\" width=\"116\" height=\"30\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2021\/10\/CH-BECK.svg?v=225e965f238d8569\" class=\"attachment-full size-full wp-post-image\" alt=\"C.H. Beck\" loading=\"lazy\" \/><img decoding=\"async\" width=\"173\" height=\"27\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2021\/10\/Hermes.svg?v=6ba496e27cd00e8f\" class=\"attachment-full size-full wp-post-image\" alt=\"Hermes\" loading=\"lazy\" \/><img decoding=\"async\" width=\"141\" height=\"27\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2021\/06\/Douglas_Logo_blue.svg?v=135b9d158fbd7c8d\" class=\"attachment-full size-full wp-post-image\" alt=\"a-Douglas\" loading=\"lazy\" \/><\/div><\/div>\n\n\n<div class=\"bg-brand-black uc-flex-row--background-right uc-ctx--dark\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: 0px;align-items:center;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:1;\">\n    \n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-compatibilidad-automatica-con-el-modo-consentimiento-de-microsoft-uet\">Compatibilidad autom\u00e1tica con el modo consentimiento de Microsoft UET<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">\u00bfTe anuncias en plataformas como Bing, Yahoo o AOL en el EEE\/UE, Reino Unido o Suiza? Cumple la normativa y optimiza tus campa\u00f1as con una plataforma de gesti\u00f3n del consentimiento (CMP) flexible y eficaz.<\/p>\n\n\n\n<p class=\"is-style-text-lg\">Usercentrics Web CMP proporciona compatibilidad autom\u00e1tica con el Modo de Consentimiento UET de Microsoft, ayud\u00e1ndote a recopilar datos cedidos de usuarios y a desarrollar estrategias efectivas de marketing y publicidad.<\/p>\n\n\n<a id=\"0fa3539a-27ec-4e2d-a275-dee5d29f6837\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration uc-button-icon-left\" href=\"\/es\/product-demo\/\" target=\"\"><span>Explorar demo<\/span> <svg width=\"25\" height=\"24\" viewBox=\"0 0 25 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M6.5 6.1561C6.5 5.65726 6.82492 5.12998 7.50979 4.70196C8.1876 4.27835 9.15511 4 10.25 4C11.3449 4 12.3124 4.27835 12.9902 4.70196C13.6751 5.12998 14 5.65726 14 6.1561C14 6.61561 13.7263 7.09665 13.1462 7.50661C12.9207 7.66598 12.8671 7.97799 13.0264 8.2035C13.1858 8.42901 13.4978 8.48263 13.7233 8.32326C14.469 7.79629 15 7.04569 15 6.1561C15 5.18802 14.3735 4.38725 13.5202 3.85395C12.6598 3.31624 11.5023 3 10.25 3C8.99768 3 7.84019 3.31624 6.97981 3.85395C6.12647 4.38725 5.5 5.18802 5.5 6.1561C5.5 7.49652 6.67759 8.5021 8.0906 8.97423C8.35251 9.06174 8.63577 8.92036 8.72328 8.65845C8.81079 8.39655 8.66942 8.11328 8.40751 8.02577C7.14366 7.60348 6.5 6.84529 6.5 6.1561ZM8.96803 6.71429C8.96803 5.77455 9.75701 5 10.7143 5C11.6715 5 12.4605 5.77455 12.4605 6.71429V9.10714C12.6447 9.04241 12.8379 9 13.0426 9C13.4882 9 13.8975 9.17188 14.2067 9.44643C14.516 9.17188 14.9252 9 15.3709 9C16.1826 9 16.8716 9.56027 17.0625 10.3036C17.2763 10.2098 17.5059 10.1429 17.7538 10.1429C18.711 10.1429 19.5 10.9174 19.5 11.8571V16.3214C19.5 18.9129 17.3741 21 14.7342 21H13.7338C12.6083 21 11.6078 20.6138 10.8234 20.0357L10.8052 20L10.7688 19.9821L6.00307 15.3571V15.3393C5.33231 14.6808 5.33231 13.6049 6.00307 12.9464C6.67382 12.2879 7.76976 12.2879 8.44052 12.9464L8.58604 13.0714L8.96803 13.4643V6.71429ZM11.2963 6.71429C11.2963 6.39732 11.0371 6.14286 10.7143 6.14286C10.3914 6.14286 10.1322 6.39732 10.1322 6.71429V16.2143L7.62197 13.75C7.36276 13.4955 7.08082 13.4955 6.82161 13.75C6.56241 14.0045 6.56241 14.2813 6.82161 14.5357L11.5328 19.1071C12.1444 19.558 12.8811 19.8571 13.7338 19.8571H14.7342C16.751 19.8571 18.3358 18.3013 18.3358 16.3214V11.8571C18.3358 11.5402 18.0766 11.2857 17.7538 11.2857C17.4309 11.2857 17.1717 11.5402 17.1717 11.8571V13H15.953V10.7143C15.953 10.3973 15.6938 10.1429 15.3709 10.1429C15.048 10.1429 14.7888 10.3973 14.7888 10.7143V13H13.6247V10.7143C13.6247 10.3973 13.3654 10.1429 13.0426 10.1429C12.7197 10.1429 12.4605 10.3973 12.4605 10.7143V13H11.2963V6.71429Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:2;\">\n    \n\n<figure class=\"wp-block-image size-full\"><a href=\"\/es\/product-demo\/\"><img loading=\"lazy\" decoding=\"async\" width=\"701\" height=\"377\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/ProductDemoIllustration.png\" alt=\"\" class=\"wp-image-8063\" srcset=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/ProductDemoIllustration.png 701w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/ProductDemoIllustration-300x161.png 300w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/a><\/figure>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-cards-slider uc-cards-slider--layout-default uc-ctx--dark\">\n        <div class=\"container\">\n                            <div class=\"uc-cards-slider__heading\">\n                <div class=\"uc-cards-slider__heading__title like-h2 no-default-margin\">\n                    Por qu\u00e9 elegir Usercentrics Web CMP                <\/div>\n\n                            <\/div>\n                    <div class=\"uc-slider uc-slider--not-drag\" id=\"slider_69e4456b98c10\">\n                <div class=\"uc-slider__window\">\n            <div class=\"uc-slider__track\">\n                <div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M72 0V39C72 54 57 72 36 72C15 72 0 54 0 39V0H72ZM60 12H12V39C12 42.7245 14.0286 48.0581 18.6103 52.6397C23.0182 57.0476 29.0621 60 36 60C42.9379 60 48.9818 57.0476 53.3897 52.6397C57.9714 48.0581 60 42.7245 60 39V12Z\" fill=\"#00A2FF\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M35.627 33L23.1582 22.6093L30.8404 13.3907L54.3716 33L30.8404 52.6093L23.1582 43.3907L35.627 33Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Cumplimiento de la normativa sin trabas        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Simplifica el cumplimiento de los requisitos de las plataformas tecnol\u00f3gicas y de las \u00faltimas normativas europeas sobre privacidad mediante herramientas automatizadas y fiables.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24 18H18V27H24V18ZM54 33H48V42H54V33ZM30 18H54V27H30V18ZM42 42V33H18V42H42Z\" fill=\"#00A2FF\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M72 0V39C72 54 57 72 36 72C15 72 0 54 0 39V0H72ZM60 12H12V39C12 42.7245 14.0286 48.0581 18.6103 52.6397C23.0182 57.0476 29.0621 60 36 60C42.9379 60 48.9818 57.0476 53.3897 52.6397C57.9714 48.0581 60 42.7245 60 39V12Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Cuida tus campa\u00f1as de marketing        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Protege tus ingresos publicitarios con Microsoft Consent Mode. Habilita la<br \/>\nrecopilaci\u00f3n y notificaci\u00f3n de datos cedidos y optimiza tus estrategias de marketing.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0 36V0H72V36C72 55.848 55.848 72 36 72C16.1519 72 0 55.848 0 36ZM36 61.3552C49.9836 61.3552 61.3552 49.9836 61.3552 36V10.6448H10.6448V36C10.6448 49.9836 22.0164 61.3552 36 61.3552ZM56.5257 34.8296C56.5257 46.1479 47.329 55.3486 36.0123 55.3553C24.6956 55.3486 15.499 46.1479 15.499 34.8296H26.1437C26.1437 40.2629 30.579 44.6982 36.0123 44.6982C41.4456 44.6982 45.8809 40.2752 45.8809 34.8296H56.5257ZM36.0123 55.3553C36.0082 55.3553 36.0041 55.3553 36 55.3553H36.0246C36.0205 55.3553 36.0164 55.3553 36.0123 55.3553Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            La mejor experiencia del usuario        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Ofrece una experiencia de usuario de calidad que genere compromiso, al tiempo que mantienes un control total sobre el dise\u00f1o de tu sitio web.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n            <script type=\"module\">\n            new Uc_Slider(document.querySelector(\"#slider_69e4456b98c10\"), {\"drag_enabled\":false,\"is_qa_card\":false})\n        <\/script>\n                    <div class=\"uc-cards-slider__footer uc-cards-slider__footer--center\">\n                    <a id=\"f37191e2-8caa-4ba6-b869-b3e744090a52\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"https:\/\/account.usercentrics.eu\/?trial=standard&amp;uc_subscription_type=web&amp;pricing_plan=FreeExtended&amp;source_website=usercentrics.com\" target=\"_blank\"><span>Empezar prueba<\/span><\/a>                <\/div>\n                                <\/div>\n<\/div>\n\n\n    <div class=\"uc-marketing-numbers uc-ctx--base\" id=\"uc-marketing-numbers3e1a8e33-27b8-4669-9ac9-d41739a03162\">\n        <div class=\"uc-marketing-numbers__inner container\">\n                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"2.4\"> 2.4<\/span>\n                                                <span>\n                            &nbsp; M                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">Sitios webs y apps en 195 pa\u00edses<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"8.8\"> 8.8<\/span>\n                                                <span>\n                            &nbsp; mil M                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">Consentimientos al mes<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"99\"> 99<\/span>\n                                                <span>\n                            %+                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">Tasa de retenci\u00f3n del cliente<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"4.3\"> 4.3<\/span>\n                                                <span>\n                            \/5                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">Puntuaci\u00f3n en G2<\/div>\n                <\/div>\n                                    <\/div>\n    <\/div>\n\n\n<div id=\"uc-cta_69e4456b9b2dc\" class=\"uc-cta uc-cta--button uc-cta--size-full uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Explora nuestra gu\u00eda de implementaci\u00f3n de Microsoft UET Consent Mode<\/div>\n                                                                                <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"5516fd88-7a5e-4458-bb44-e3cbd2b814ed\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"https:\/\/support.usercentrics.com\/hc\/en-us\/articles\/16979383837468-Setting-up-Microsoft-Universal-Event-Tracking-for-Consent-Mode\" target=\"_blank\"><span>M\u00e1s informaci\u00f3n<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69e4456b9b2dc\"));\n    <\/script>\n\n\n<div class=\"bg-brand-white uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);align-items:center;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:3;\">\n    \n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-gestiona-todos-consent-mode-en-una-misma-plataforma\"><strong>Gestiona todos Consent Mode en una misma plataforma<\/strong><\/h2>\n\n\n\n<p class=\"is-style-text-lg has-medium-font-size\">Google. Microsoft. Amazon.<\/p>\n\n\n\n<p>Microsoft no es la \u00fanica plataforma que conf\u00eda en las se\u00f1ales de consentimiento para impulsar los resultados publicitarios. Hoy, contar con un consentimiento preciso y coherente en todas las plataformas es algo esencial.<\/p>\n\n\n\n<p>Con Usercentrics CMP gestionas Microsoft UET y Clarity Consent Mode, Google Consent Mode v2, y Amazon Consent Signal (ACS) desde una plataforma centralizada. Sin miles de herramientas, sin etiquetado duplicado y sin reconfiguraciones complejas.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Env\u00eda se\u00f1ales coherentes y conformes a Google, Microsoft y Amazon<\/li>\n\n\n\n<li>Aseg\u00farate de que las etiquetas de Microsoft respetan el consentimiento del usuario en todo tu stack<\/li>\n\n\n\n<li>Mejora la calidad de las se\u00f1ales para mejorar la optimizaci\u00f3n y elaborar informes m\u00e1s precisos<\/li>\n\n\n\n<li>Reduce el trabajo manual para los ingenieros y los equipos de marketing<\/li>\n\n\n\n<li>Ve un paso por delante de los cambiantes requisitos de privacidad globales<\/li>\n<\/ul>\n\n\n<a id=\"d56118c9-e7a1-4f6a-a76e-30bca5138991\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"https:\/\/usercentrics.com\/es\/free-trial\/\" target=\"\"><span>Iniciar prueba gratuita <\/span><\/a>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:4;\">\n    \n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2026\/03\/Regulations-images.svg?v=ef9349386fc716ce\" alt=\"Illustration of a cookie banner with some consent mode integrations\" class=\"wp-image-27851\"\/><\/figure>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:5;\">\n    \n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2024\/12\/Automate-data-privacy-compliance-1.svg\" alt=\"\" class=\"wp-image-10619\"\/><\/figure>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:6;\">\n    \n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-cumplimiento-automatizado-de-la-privacidad-de-datos\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--xl)\">Cumplimiento automatizado de la privacidad de datos<\/h2>\n<\/div>\n\n\n\n<p class=\"is-style-text-lg\">Recopila datos cedidos para cumplir la normativa de privacidad y los requisitos de las plataformas publicitarias.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li>Cumple con varias normativas: RGPD, CCPA, POPIA y m\u00e1s.<\/li>\n\n\n\n<li>Acceso a m\u00e1s de 2.200 plantillas&nbsp; legales e incrustaciones en la pol\u00edtica de privacidad<\/li>\n\n\n\n<li>Identificaci\u00f3n y categorizaci\u00f3n automatizadas de cookies y rastreadores<\/li>\n\n\n\n<li>Identificaci\u00f3n y categorizaci\u00f3n automatizadas de los servicios de tratamiento de datos<\/li>\n<\/ul>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:7;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-ofrece-experiencias-personalizadas\" style=\"margin-bottom:var(--wp--preset--spacing--3-xl)\">Ofrece experiencias personalizadas<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">Utiliza nuestras potentes funciones para personalizar tu banner de consentimiento seg\u00fan tus necesidades y ofrecer una experiencia de usuario a medida.<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li>Banner totalmente personalizable<\/li>\n\n\n\n<li>Configuraci\u00f3n flexible de banners con un idioma adaptado a la ubicaci\u00f3n geogr\u00e1fica del usuario (m\u00e1s de 60 idiomas)<\/li>\n\n\n\n<li>Integraci\u00f3n en m\u00faltiples dominios y dispositivos<\/li>\n<\/ul>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:8;\">\n    \n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2024\/12\/Provide-personalized-experiences.svg\" alt=\"\" class=\"wp-image-10622\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:9;\">\n    \n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2024\/12\/Increase-marketing-monetization.svg\" alt=\"\" class=\"wp-image-10621\"\/><\/figure>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:10;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-aumenta-la-monetizacion-del-marketing\" style=\"margin-bottom:var(--wp--preset--spacing--3-xl)\">Aumenta la monetizaci\u00f3n del marketing<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">Optimiza la recopilaci\u00f3n de datos de consentimiento para seguir ofreciendo anuncios personalizados, aumentar la participaci\u00f3n de los usuarios y mejorar el ROI.<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li>An\u00e1lisis detallados del consentimiento y la interacci\u00f3n de los usuarios&nbsp;<\/li>\n\n\n\n<li>Pruebas A\/B integradas para optimizar la tasa de consentimiento<\/li>\n\n\n\n<li>Compatibilidad autom\u00e1tica con la \u00faltima versi\u00f3n del modo de consentimiento de Microsoft UET<\/li>\n\n\n\n<li>Integraciones con Google Tag Manager, IAB TCF v2.2, etc.<\/li>\n<\/ul>\n\n<\/div>\n\n<\/div>\n\n    <div class=\"uc-variations-container\" id=\"variations_69e4456baa5eb\">\n        \n<div class=\"uc-variation\">\n    \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><div id=\"start-free\" class=\"uc-trial-tabs alignfull uc-trial-tabs--layout-light uc-ctx--base\" style=\"\" data-component-id=\"uc-trial-tabs-6fa3455e-7bf1-4564-b98c-e8a6c9f5c8cc\">\n    <div class=\"uc-trial-tabs-header uc-ctx--base\">\n    <div class=\"uc-trial-tabs-header__inner\">\n                                <h2 class=\"like-h1 uc-trial-tabs-header__heading no-default-margin\">Comienza tu prueba gratuita<\/h2>                        <\/div>\n<\/div>\n    <div class=\"uc-tabs-container uc-ctx--base\" id=\"tabs_69e4456ba699e\" data-hash=\"true\" data-transitions=\"true\">\n    <div class=\"uc-tabs-container__tabs\" role=\"tablist\">\n                                <div class=\"uc-tabs-container__tabs-item is-active\"\n                 tabindex=\"0\"\n                 role=\"tab\" aria-selected=\"true\"\n                 data-tab-id=\"web\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/09\/LaptopCookiebot.svg?v=017a1d6fb4ed7b16\" class=\"attachment-full size-full\" alt=\"\" aria-hidden=\"true\" \/>                                <span>Usercentrics Web CMP<\/span>\n            <\/div>\n                                <div class=\"uc-tabs-container__tabs-item\"\n                 tabindex=\"-1\"\n                 role=\"tab\" aria-selected=\"false\"\n                 data-tab-id=\"app\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/09\/MobileOutlined.svg?v=25e2f1410dbd3115\" class=\"attachment-full size-full\" alt=\"Icono de Smartphone\" aria-hidden=\"true\" \/>                                <span>Usercentrics App CMP<\/span>\n            <\/div>\n            <\/div>\n    <div class=\"uc-tabs-container__window alignfull\">\n        <div class=\"uc-tabs-container__track\"\n             style=\"margin-left: 0\">\n                                            <div class=\"uc-tabs-container__slide\"\n                     role=\"tabpanel\"\n                     data-enable-160=\"0\"\n                    >\n                    <div class=\"uc-trial-tabs__item uc-ctx--base\">\n    <div class=\"uc-trial-tabs__item--main\" >\n        <div class=\"uc-trial-tabs__inner\">\n            <div class=\"uc-trial-tabs__item--content\">\n                                                <div class=\"uc-trial-tabs__item--heading like-h2 no-default-margin\">CMP para sitios web completa y escalable<\/div>\n                <div class=\"uc-trial-tabs__item--preamble\"><ul class=\"is-style-uc-shield-bullet\">\n<li>Aseg\u00farate de que tus operaciones digitales basadas en datos contin\u00faan a medida que evoluciona el panorama normativo europeo<\/li>\n<li>Obt\u00e9n datos basados en el consentimiento y minimiza la p\u00e9rdida de datos o ingresos<\/li>\n<li>Crea una experiencia de usuario fiable y que cumpla con la normativa sin que el rendimiento se vea afectado<\/li>\n<\/ul>\n<p>Descubre lo f\u00e1cil que puede ser la gesti\u00f3n del consentimiento y lo que puede hacer por tus operaciones de marketing.<\/p>\n<p><strong>Prueba Usercentrics gratis durante 30 d\u00edas.<\/strong><\/p>\n<\/div>\n                <div class=\"uc-trial-tabs__item--badges\"><img loading=\"lazy\" decoding=\"async\" width=\"593\" height=\"124\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/09\/free-trial-badges-3.svg?v=df040644bce67af9\" class=\"attachment-full size-full\" alt=\"Icono de CMP certificada de Google, RGPD, CCPA, LGPD, IAB\" \/><\/div>\n                            <\/div>\n            <div class=\"uc-trial-tabs__item--box\">\n                <h3 class=\"uc-trial-tabs__item--box_heading no-default-margin\">Inicia la prueba de 30 d\u00edas<\/h3>\n                                <div class=\"uc-trial-tabs__item--box_preamble\"><p><span data-sheets-root=\"1\">Explora todas las funciones avanzadas sin l\u00edmites. Comienza ahora y cancela en cualquier momento. No se requiere tarjeta de cr\u00e9dito.<\/span><\/p>\n<\/div>\n                <a id=\"b58098b7-a9e7-49ce-8db6-0460c31eed6b\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration uc-trial-tabs__item--main-cta\" href=\"https:\/\/account.usercentrics.eu\/?trial=standard&amp;uc_subscription_type=web\" target=\"_blank\"><span>EMPIEZA GRATIS<\/span><\/a>                                    <a class=\"google-signup uc-button uc-button-icon-left no-default-link-decoration uc-button-size-m uc-button-outlined\"\n                       href=\"https:\/\/account.usercentrics.eu\/?trial=standard&#038;uc_subscription_type=web&#038;connection=google-oauth2\" target=\"_blank\">\n                        <span>Reg\u00edstrate con Google<\/span>\n                        <svg width=\"31\" height=\"32\" viewBox=\"0 0 31 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <mask id=\"mask0_2007_32822\" style=\"mask-type:luminance\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"31\" height=\"32\">\n        <path d=\"M30.5527 0H0.832031V32H30.5527V0Z\" fill=\"white\"\/>\n    <\/mask>\n    <g mask=\"url(#mask0_2007_32822)\">\n        <path d=\"M29.9573 16.3636C29.9573 15.2291 29.8628 14.1382 29.6872 13.0908H15.6914V19.2799H23.6889C23.3445 21.2799 22.2976 22.9745 20.7237 24.1091V28.1236H25.5263C28.3362 25.3382 29.9573 21.2363 29.9573 16.3636Z\" fill=\"#4285F4\"\/>\n        <path d=\"M15.6939 32C19.7061 32 23.0699 30.5672 25.5286 28.1237L20.726 24.1092C19.3954 25.0692 17.6932 25.6364 15.6939 25.6364C11.8233 25.6364 8.54737 22.8218 7.37875 19.04H2.41406V23.1855C4.85933 28.4146 9.8848 32 15.6939 32Z\" fill=\"#34A853\"\/>\n        <path d=\"M7.37726 19.0399C7.08006 18.0799 6.91125 17.0545 6.91125 15.9999C6.91125 14.9453 7.08006 13.9199 7.37726 12.9599V8.81445H2.41258C1.40623 10.9745 0.832031 13.4181 0.832031 15.9999C0.832031 18.5817 1.40623 21.0253 2.41258 23.1853L7.37726 19.0399Z\" fill=\"#FBBC04\"\/>\n        <path d=\"M15.6939 6.36368C17.8755 6.36368 19.8344 7.17088 21.3745 8.75632L25.6368 4.1672C23.0632 1.58544 19.6993 0 15.6939 0C9.8848 0 4.85933 3.58544 2.41406 8.81456L7.37875 12.96C8.54737 9.17824 11.8233 6.36368 15.6939 6.36368Z\" fill=\"#E94235\"\/>\n    <\/g>\n<\/svg>\n                    <\/a>\n                                                <div class=\"uc-trial-tabs__item--features_title\">Descubre funciones avanzadas:<\/div>\n                <ul class=\"uc-trial-tabs__item--features no-default-margin\">\n                                            <li class=\"uc-trial-tabs__item--features_item\">Hasta 50.000 sesiones al mes<\/li>\n                                            <li class=\"uc-trial-tabs__item--features_item\">Configuraciones y dominios ilimitados<\/li>\n                                            <li class=\"uc-trial-tabs__item--features_item\">Escaneo diario del sitio web<\/li>\n                                            <li class=\"uc-trial-tabs__item--features_item\"> Incrustaciones en la pol\u00edtica de privacidad<\/li>\n                                    <\/ul>\n                            <\/div>\n        <\/div>\n    <\/div>\n                <\/div>\n                <\/div>\n                                            <div class=\"uc-tabs-container__slide\"\n                     role=\"tabpanel\"\n                     data-enable-160=\"0\"\n                     inert>\n                    <div class=\"uc-trial-tabs__item uc-ctx--base\">\n    <div class=\"uc-trial-tabs__item--main\" >\n        <div class=\"uc-trial-tabs__inner\">\n            <div class=\"uc-trial-tabs__item--content\">\n                                                <div class=\"uc-trial-tabs__item--heading like-h2 no-default-margin\">SDK de CMP para aplicaciones m\u00f3viles f\u00e1cil y escalable<\/div>\n                <div class=\"uc-trial-tabs__item--preamble\"><ul class=\"is-style-uc-shield-bullet\">\n<li>Aseg\u00farate de que tus operaciones digitales basadas en datos contin\u00faan a medida que evoluciona el panorama normativo europeo<\/li>\n<li>Obt\u00e9n datos basados en el consentimiento y minimiza la p\u00e9rdida de datos<\/li>\n<li>Crea una experiencia de usuario fiable sin que el rendimiento se vea afectado<\/li>\n<\/ul>\n<p>Contrata el SDK fiable y de primera clase adoptado por grandes editores de juegos y aplicaciones.<br \/>\n<strong>Comienza la prueba gratuita de 30 d\u00edas.<\/strong><\/p>\n<\/div>\n                <div class=\"uc-trial-tabs__item--badges\"><img loading=\"lazy\" decoding=\"async\" width=\"593\" height=\"124\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/09\/free-trial-badges-3.svg?v=df040644bce67af9\" class=\"attachment-full size-full\" alt=\"Icono de CMP certificada de Google, RGPD, CCPA, LGPD, IAB\" \/><\/div>\n                            <\/div>\n            <div class=\"uc-trial-tabs__item--box\">\n                <h3 class=\"uc-trial-tabs__item--box_heading no-default-margin\">Inicie la prueba de 30 d\u00edas<\/h3>\n                                <div class=\"uc-trial-tabs__item--box_preamble\"><p><span data-sheets-root=\"1\">Explora todas las funciones avanzadas sin l\u00edmites. Comience ahora y cancele en cualquier momento. No se requiere tarjeta de cr\u00e9dito.<\/span><\/p>\n<\/div>\n                <a id=\"18955d0b-d1d1-4d92-b6a5-d8ac821943eb\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration uc-trial-tabs__item--main-cta\" href=\"https:\/\/account.usercentrics.eu\/?trial=standard&amp;uc_subscription_type=app\" target=\"_blank\"><span>EMPIEZA GRATIS<\/span><\/a>                                    <a class=\"google-signup uc-button uc-button-icon-left no-default-link-decoration uc-button-size-m uc-button-outlined\"\n                       href=\"https:\/\/account.usercentrics.eu\/?trial=standard&#038;uc_subscription_type=app&#038;connection=google-oauth2\" target=\"_blank\">\n                        <span>Reg\u00edstrate con Google<\/span>\n                        <svg width=\"31\" height=\"32\" viewBox=\"0 0 31 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <mask id=\"mask0_2007_32822\" style=\"mask-type:luminance\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"31\" height=\"32\">\n        <path d=\"M30.5527 0H0.832031V32H30.5527V0Z\" fill=\"white\"\/>\n    <\/mask>\n    <g mask=\"url(#mask0_2007_32822)\">\n        <path d=\"M29.9573 16.3636C29.9573 15.2291 29.8628 14.1382 29.6872 13.0908H15.6914V19.2799H23.6889C23.3445 21.2799 22.2976 22.9745 20.7237 24.1091V28.1236H25.5263C28.3362 25.3382 29.9573 21.2363 29.9573 16.3636Z\" fill=\"#4285F4\"\/>\n        <path d=\"M15.6939 32C19.7061 32 23.0699 30.5672 25.5286 28.1237L20.726 24.1092C19.3954 25.0692 17.6932 25.6364 15.6939 25.6364C11.8233 25.6364 8.54737 22.8218 7.37875 19.04H2.41406V23.1855C4.85933 28.4146 9.8848 32 15.6939 32Z\" fill=\"#34A853\"\/>\n        <path d=\"M7.37726 19.0399C7.08006 18.0799 6.91125 17.0545 6.91125 15.9999C6.91125 14.9453 7.08006 13.9199 7.37726 12.9599V8.81445H2.41258C1.40623 10.9745 0.832031 13.4181 0.832031 15.9999C0.832031 18.5817 1.40623 21.0253 2.41258 23.1853L7.37726 19.0399Z\" fill=\"#FBBC04\"\/>\n        <path d=\"M15.6939 6.36368C17.8755 6.36368 19.8344 7.17088 21.3745 8.75632L25.6368 4.1672C23.0632 1.58544 19.6993 0 15.6939 0C9.8848 0 4.85933 3.58544 2.41406 8.81456L7.37875 12.96C8.54737 9.17824 11.8233 6.36368 15.6939 6.36368Z\" fill=\"#E94235\"\/>\n    <\/g>\n<\/svg>\n                    <\/a>\n                                                <div class=\"uc-trial-tabs__item--features_title\">Descubre funciones avanzadas:<\/div>\n                <ul class=\"uc-trial-tabs__item--features no-default-margin\">\n                                            <li class=\"uc-trial-tabs__item--features_item\">Configuraciones de apps ilimitadas<\/li>\n                                            <li class=\"uc-trial-tabs__item--features_item\">Acceso a todos los SDK de Apps: iOS, Android, Flutter, React Native y Unity<\/li>\n                                            <li class=\"uc-trial-tabs__item--features_item\">Configuraci\u00f3n expr\u00e9s con nuestro esc\u00e1ner de aplicaciones<\/li>\n                                    <\/ul>\n                            <\/div>\n        <\/div>\n    <\/div>\n                <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n    <script>window.ucPreselectTabsContainerHash(\"tabs_69e4456ba699e\")<\/script>\n<\/div>\n    <script>\n        (() => {\n            if (window.experiment81_modify_trial_tabs_content) {\n                window.experiment81_modify_trial_tabs_content();\n            }\n            const component = document.querySelector( '[data-component-id=\"uc-trial-tabs-6fa3455e-7bf1-4564-b98c-e8a6c9f5c8cc\"]' );\n            component.instance = new TrialTabsInline(\n                component,\n                {\n                    'replace_main_cta': false,\n                }\n            );\n        })()\n    <\/script>\n<\/div>\n<\/div>\n\n<\/div>\n\n\n<div class=\"uc-variation\" style=\"display: none\">\n    \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><div id=\"start-free\" class=\"uc-trial-tabs alignfull uc-trial-tabs--layout-light uc-ctx--base\" style=\"\" data-component-id=\"uc-trial-tabs-86ed07e3-2772-4d14-bf50-7c5ab2eb5fad\">\n    <div class=\"uc-trial-tabs-header uc-ctx--base\">\n    <div class=\"uc-trial-tabs-header__inner\">\n                                <h2 class=\"like-h1 uc-trial-tabs-header__heading no-default-margin\">Comienza tu prueba gratuita<\/h2>                        <\/div>\n<\/div>\n    <div class=\"uc-tabs-container uc-ctx--base\" id=\"tabs_69e4456ba9d4a\" data-hash=\"true\" data-transitions=\"true\">\n    <div class=\"uc-tabs-container__tabs\" role=\"tablist\">\n                                <div class=\"uc-tabs-container__tabs-item is-active\"\n                 tabindex=\"0\"\n                 role=\"tab\" aria-selected=\"true\"\n                 data-tab-id=\"web\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/09\/LaptopCookiebot.svg?v=017a1d6fb4ed7b16\" class=\"attachment-full size-full\" alt=\"\" aria-hidden=\"true\" \/>                                <span>Usercentrics Web CMP<\/span>\n            <\/div>\n                                <div class=\"uc-tabs-container__tabs-item\"\n                 tabindex=\"-1\"\n                 role=\"tab\" aria-selected=\"false\"\n                 data-tab-id=\"app\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/09\/MobileOutlined.svg?v=25e2f1410dbd3115\" class=\"attachment-full size-full\" alt=\"Icono de Smartphone\" aria-hidden=\"true\" \/>                                <span>Usercentrics App CMP<\/span>\n            <\/div>\n            <\/div>\n    <div class=\"uc-tabs-container__window alignfull\">\n        <div class=\"uc-tabs-container__track\"\n             style=\"margin-left: 0\">\n                                            <div class=\"uc-tabs-container__slide\"\n                     role=\"tabpanel\"\n                     data-enable-160=\"0\"\n                    >\n                    <div class=\"uc-trial-tabs__item uc-ctx--base\">\n    <div class=\"uc-trial-tabs__item--main\" >\n        <div class=\"uc-trial-tabs__inner\">\n            <div class=\"uc-trial-tabs__item--content\">\n                                                <div class=\"uc-trial-tabs__item--heading like-h2 no-default-margin\">CMP para sitios web completa y escalable<\/div>\n                <div class=\"uc-trial-tabs__item--preamble\"><ul class=\"is-style-uc-shield-bullet\">\n<li>Aseg\u00farate de que tus operaciones digitales basadas en datos contin\u00faan a medida que evoluciona el panorama normativo europeo<\/li>\n<li>Obt\u00e9n datos basados en el consentimiento y minimiza la p\u00e9rdida de datos o ingresos<\/li>\n<li>Crea una experiencia de usuario fiable y que cumpla con la normativa sin que el rendimiento se vea afectado<\/li>\n<\/ul>\n<p>Descubre lo f\u00e1cil que puede ser la gesti\u00f3n del consentimiento y lo que puede hacer por tus operaciones de marketing.<\/p>\n<p><strong>Prueba Usercentrics gratis durante 14 d\u00edas.<\/strong><\/p>\n<\/div>\n                <div class=\"uc-trial-tabs__item--badges\"><img loading=\"lazy\" decoding=\"async\" width=\"593\" height=\"124\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/09\/free-trial-badges-3.svg?v=df040644bce67af9\" class=\"attachment-full size-full\" alt=\"Icono de CMP certificada de Google, RGPD, CCPA, LGPD, IAB\" \/><\/div>\n                            <\/div>\n            <div class=\"uc-trial-tabs__item--box\">\n                <h3 class=\"uc-trial-tabs__item--box_heading no-default-margin\">Inicia la prueba de 14 d\u00edas<\/h3>\n                                <div class=\"uc-trial-tabs__item--box_preamble\"><p><span data-sheets-root=\"1\">Explora todas las funciones avanzadas sin l\u00edmites. Comienza ahora y cancela en cualquier momento. No se requiere tarjeta de cr\u00e9dito.<\/span><\/p>\n<\/div>\n                <a id=\"1bceaf2d-1900-44a6-b330-eab84cb7fe1a\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration uc-trial-tabs__item--main-cta\" href=\"https:\/\/account.usercentrics.eu\/?trial=standard&amp;uc_subscription_type=web\" target=\"_blank\"><span>EMPIEZA GRATIS<\/span><\/a>                                    <a class=\"google-signup uc-button uc-button-icon-left no-default-link-decoration uc-button-size-m uc-button-outlined\"\n                       href=\"https:\/\/account.usercentrics.eu\/?trial=standard&#038;uc_subscription_type=web&#038;connection=google-oauth2\" target=\"_blank\">\n                        <span>Reg\u00edstrate con Google<\/span>\n                        <svg width=\"31\" height=\"32\" viewBox=\"0 0 31 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <mask id=\"mask0_2007_32822\" style=\"mask-type:luminance\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"31\" height=\"32\">\n        <path d=\"M30.5527 0H0.832031V32H30.5527V0Z\" fill=\"white\"\/>\n    <\/mask>\n    <g mask=\"url(#mask0_2007_32822)\">\n        <path d=\"M29.9573 16.3636C29.9573 15.2291 29.8628 14.1382 29.6872 13.0908H15.6914V19.2799H23.6889C23.3445 21.2799 22.2976 22.9745 20.7237 24.1091V28.1236H25.5263C28.3362 25.3382 29.9573 21.2363 29.9573 16.3636Z\" fill=\"#4285F4\"\/>\n        <path d=\"M15.6939 32C19.7061 32 23.0699 30.5672 25.5286 28.1237L20.726 24.1092C19.3954 25.0692 17.6932 25.6364 15.6939 25.6364C11.8233 25.6364 8.54737 22.8218 7.37875 19.04H2.41406V23.1855C4.85933 28.4146 9.8848 32 15.6939 32Z\" fill=\"#34A853\"\/>\n        <path d=\"M7.37726 19.0399C7.08006 18.0799 6.91125 17.0545 6.91125 15.9999C6.91125 14.9453 7.08006 13.9199 7.37726 12.9599V8.81445H2.41258C1.40623 10.9745 0.832031 13.4181 0.832031 15.9999C0.832031 18.5817 1.40623 21.0253 2.41258 23.1853L7.37726 19.0399Z\" fill=\"#FBBC04\"\/>\n        <path d=\"M15.6939 6.36368C17.8755 6.36368 19.8344 7.17088 21.3745 8.75632L25.6368 4.1672C23.0632 1.58544 19.6993 0 15.6939 0C9.8848 0 4.85933 3.58544 2.41406 8.81456L7.37875 12.96C8.54737 9.17824 11.8233 6.36368 15.6939 6.36368Z\" fill=\"#E94235\"\/>\n    <\/g>\n<\/svg>\n                    <\/a>\n                                                <div class=\"uc-trial-tabs__item--features_title\">Descubre funciones avanzadas:<\/div>\n                <ul class=\"uc-trial-tabs__item--features no-default-margin\">\n                                            <li class=\"uc-trial-tabs__item--features_item\">Hasta 50.000 sesiones al mes<\/li>\n                                            <li class=\"uc-trial-tabs__item--features_item\">Configuraciones y dominios ilimitados<\/li>\n                                            <li class=\"uc-trial-tabs__item--features_item\">Escaneo diario del sitio web<\/li>\n                                            <li class=\"uc-trial-tabs__item--features_item\"> Incrustaciones en la pol\u00edtica de privacidad<\/li>\n                                    <\/ul>\n                            <\/div>\n        <\/div>\n    <\/div>\n                <\/div>\n                <\/div>\n                                            <div class=\"uc-tabs-container__slide\"\n                     role=\"tabpanel\"\n                     data-enable-160=\"0\"\n                     inert>\n                    <div class=\"uc-trial-tabs__item uc-ctx--base\">\n    <div class=\"uc-trial-tabs__item--main\" >\n        <div class=\"uc-trial-tabs__inner\">\n            <div class=\"uc-trial-tabs__item--content\">\n                                                <div class=\"uc-trial-tabs__item--heading like-h2 no-default-margin\">SDK de CMP para aplicaciones m\u00f3viles f\u00e1cil y escalable<\/div>\n                <div class=\"uc-trial-tabs__item--preamble\"><ul class=\"is-style-uc-shield-bullet\">\n<li>Aseg\u00farate de que tus operaciones digitales basadas en datos contin\u00faan a medida que evoluciona el panorama normativo europeo<\/li>\n<li>Obt\u00e9n datos basados en el consentimiento y minimiza la p\u00e9rdida de datos<\/li>\n<li>Crea una experiencia de usuario fiable sin que el rendimiento se vea afectado<\/li>\n<\/ul>\n<p>Contrata el SDK fiable y de primera clase adoptado por grandes editores de juegos y aplicaciones.<br \/>\n<strong>Comienza la prueba gratuita de 30 d\u00edas.<\/strong><\/p>\n<\/div>\n                <div class=\"uc-trial-tabs__item--badges\"><img loading=\"lazy\" decoding=\"async\" width=\"593\" height=\"124\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/09\/free-trial-badges-3.svg?v=df040644bce67af9\" class=\"attachment-full size-full\" alt=\"Icono de CMP certificada de Google, RGPD, CCPA, LGPD, IAB\" \/><\/div>\n                            <\/div>\n            <div class=\"uc-trial-tabs__item--box\">\n                <h3 class=\"uc-trial-tabs__item--box_heading no-default-margin\">Inicie la prueba de 30 d\u00edas<\/h3>\n                                <div class=\"uc-trial-tabs__item--box_preamble\"><p><span data-sheets-root=\"1\">Explore todas las funciones avanzadas sin l\u00edmites. Comience ahora y cancele en cualquier momento. No se requiere tarjeta de cr\u00e9dito.<\/span><\/p>\n<\/div>\n                <a id=\"94d8723c-41e7-485c-8a55-9fc9f7850e47\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration uc-trial-tabs__item--main-cta\" href=\"https:\/\/account.usercentrics.eu\/?trial=standard&amp;uc_subscription_type=app\" target=\"_blank\"><span>EMPIEZA GRATIS<\/span><\/a>                                    <a class=\"google-signup uc-button uc-button-icon-left no-default-link-decoration uc-button-size-m uc-button-outlined\"\n                       href=\"https:\/\/account.usercentrics.eu\/?trial=standard&#038;uc_subscription_type=app&#038;connection=google-oauth2\" target=\"_blank\">\n                        <span>Reg\u00edstrate con Google<\/span>\n                        <svg width=\"31\" height=\"32\" viewBox=\"0 0 31 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <mask id=\"mask0_2007_32822\" style=\"mask-type:luminance\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"31\" height=\"32\">\n        <path d=\"M30.5527 0H0.832031V32H30.5527V0Z\" fill=\"white\"\/>\n    <\/mask>\n    <g mask=\"url(#mask0_2007_32822)\">\n        <path d=\"M29.9573 16.3636C29.9573 15.2291 29.8628 14.1382 29.6872 13.0908H15.6914V19.2799H23.6889C23.3445 21.2799 22.2976 22.9745 20.7237 24.1091V28.1236H25.5263C28.3362 25.3382 29.9573 21.2363 29.9573 16.3636Z\" fill=\"#4285F4\"\/>\n        <path d=\"M15.6939 32C19.7061 32 23.0699 30.5672 25.5286 28.1237L20.726 24.1092C19.3954 25.0692 17.6932 25.6364 15.6939 25.6364C11.8233 25.6364 8.54737 22.8218 7.37875 19.04H2.41406V23.1855C4.85933 28.4146 9.8848 32 15.6939 32Z\" fill=\"#34A853\"\/>\n        <path d=\"M7.37726 19.0399C7.08006 18.0799 6.91125 17.0545 6.91125 15.9999C6.91125 14.9453 7.08006 13.9199 7.37726 12.9599V8.81445H2.41258C1.40623 10.9745 0.832031 13.4181 0.832031 15.9999C0.832031 18.5817 1.40623 21.0253 2.41258 23.1853L7.37726 19.0399Z\" fill=\"#FBBC04\"\/>\n        <path d=\"M15.6939 6.36368C17.8755 6.36368 19.8344 7.17088 21.3745 8.75632L25.6368 4.1672C23.0632 1.58544 19.6993 0 15.6939 0C9.8848 0 4.85933 3.58544 2.41406 8.81456L7.37875 12.96C8.54737 9.17824 11.8233 6.36368 15.6939 6.36368Z\" fill=\"#E94235\"\/>\n    <\/g>\n<\/svg>\n                    <\/a>\n                                                <div class=\"uc-trial-tabs__item--features_title\">Descubre funciones avanzadas:<\/div>\n                <ul class=\"uc-trial-tabs__item--features no-default-margin\">\n                                            <li class=\"uc-trial-tabs__item--features_item\">Configuraciones de apps ilimitadas<\/li>\n                                            <li class=\"uc-trial-tabs__item--features_item\">Acceso a todos los SDK de Apps: iOS, Android, Flutter, React Native y Unity<\/li>\n                                            <li class=\"uc-trial-tabs__item--features_item\">Configuraci\u00f3n expr\u00e9s con nuestro esc\u00e1ner de aplicaciones<\/li>\n                                    <\/ul>\n                            <\/div>\n        <\/div>\n    <\/div>\n                <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n    <script>window.ucPreselectTabsContainerHash(\"tabs_69e4456ba9d4a\")<\/script>\n<\/div>\n    <script>\n        (() => {\n            if (window.experiment81_modify_trial_tabs_content) {\n                window.experiment81_modify_trial_tabs_content();\n            }\n            const component = document.querySelector( '[data-component-id=\"uc-trial-tabs-86ed07e3-2772-4d14-bf50-7c5ab2eb5fad\"]' );\n            component.instance = new TrialTabsInline(\n                component,\n                {\n                    'replace_main_cta': false,\n                }\n            );\n        })()\n    <\/script>\n<\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n                    <script>\n            new Uc_VariationsContainer(document.getElementById('variations_69e4456baa5eb'), {\"dist\":\"random\",\"variants\":[\"A\",\"B\"],\"default\":\"A\",\"key\":\"81\"});\n        <\/script>\n    \n\n<div class=\"bg-brand-off-white uc-flex-row--background-right alignfull uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:11;\">\n    \n<div class=\"uc-faq-wrapper uc-faq-wrapper__heading\">\n    <div class=\"uc-faq-heading-wp\">\n        <h2 class=\"uc-faq-heading no-default-margin\">\n            Preguntas frecuentes        <\/h2>\n    <\/div>\n    <div class=\"uc-faq-content\">\n        <div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        \u00bfQu\u00e9 es el modo de consentimiento de Microsoft UET?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>El modo de consentimiento de Microsoft UET (Universal Event Tracking o seguimiento universal de eventos) es una soluci\u00f3n que te permite rastrear y medir las conversiones en tu sitio web respetando las preferencias de consentimiento del usuario. Permite ajustar el funcionamiento del seguimiento en funci\u00f3n de si los usuarios han otorgado o denegado su consentimiento para las cookies y las tecnolog\u00edas de seguimiento, lo que garantiza el cumplimiento de la normativa sobre privacidad de datos, como el RGPD. Es importante para las empresas que operan en el EEE\/UE, el Reino Unido o Suiza y que necesitan cumplir las normativas RGPD y Microsoft.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        \u00bfQu\u00e9 es Universal Event Tracking?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>El Universal Event Tracking (UET) o seguimiento universal de eventos es una funcionalidad esencial proporcionada por Microsoft Advertising que permite realizar un seguimiento de las acciones valiosas de los usuarios en tu sitio web, como compras, registros y visitas a p\u00e1ginas. Al integrar la etiqueta UET en tu web, puedes obtener informaci\u00f3n sobre c\u00f3mo interact\u00faan los usuarios con tu contenido despu\u00e9s de hacer clic en tus anuncios. Esta herramienta ayuda a optimizar las campa\u00f1as para mejorar los resultados y las conversiones.<\/p>\n<p>Adem\u00e1s, UET ofrece funciones avanzadas como el remarketing, que te permitir\u00e1 volver a captar visitantes con anuncios personalizados, maximizando el impacto de tus campa\u00f1as publicitarias.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        \u00bfPor qu\u00e9 es el modo de consentimiento de Microsoft UET importante para los anunciantes?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>El modo de consentimiento de Microsoft es imprescindible para que tus campa\u00f1as publicitarias cumplan leyes de privacidad como el RGPD y la CCPA. De este modo, podr\u00e1s seguir realizando el seguimiento de las conversiones y obtener informaci\u00f3n de los anuncios, respetando al mismo tiempo las preferencias de consentimiento sobre la recopilaci\u00f3n de datos. Podr\u00e1s seguir utilizando sin problemas los servicios de Microsoft Advertising, al tiempo que evitar\u00e1s sanciones legales y fomentar\u00e1s la confianza de tu audiencia.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        \u00bfQu\u00e9 ocurre si los usuarios no dan su consentimiento?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Si un usuario rechaza dar su consentimiento, Microsoft UET seguir\u00e1 enviando datos an\u00f3nimos (como marcas de tiempo de interacci\u00f3n con anuncios y se\u00f1ales de datos limitados), pero no rastrear\u00e1 informaci\u00f3n detallada ni establecer\u00e1 cookies de seguimiento. Seguir\u00e1s recibiendo datos b\u00e1sicos sobre clics y conversiones de anuncios, pero ser\u00e1n agregados y menos precisos.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        \u00bfC\u00f3mo funciona el modo de consentimiento de Microsoft UET?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>El modo consentimiento de Microsoft UET funciona adaptando el comportamiento de las etiquetas de seguimiento en funci\u00f3n de si el usuario ha dado su consentimiento. Cuando un usuario visita tu sitio web, el modo consentimiento detecta si ha aceptado o rechazado el uso de cookies y otras tecnolog\u00edas de seguimiento.<\/p>\n<p>Si el usuario da su consentimiento, Microsoft UET funcionar\u00e1 con normalidad, recopilando y enviando datos de seguimiento completos, incluidos datos personales para la segmentaci\u00f3n de anuncios, el seguimiento de conversiones y el remarketing.<\/p>\n<p>Si el usuario declina dar su consentimiento, Microsoft UET pasa a modo restringido, enviando datos anonimizados y agregados (como pings) sin utilizar cookies ni otros identificadores que puedan almacenar informaci\u00f3n personal. Esto te permitir\u00e1 seguir recibiendo m\u00e9tricas b\u00e1sicas de informes (por ejemplo, clics en anuncios o conversiones) sin infringir leyes de privacidad como el RGPD o la CCPA.<\/p>\n<p>En esencia, el modo de consentimiento de Microsoft UET ayuda a conservar informaci\u00f3n valiosa de tus campa\u00f1as a la vez que facilita el cumplimiento legal y respeta la privacidad del usuario.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        \u00bfC\u00f3mo puedo implementar el modo de consentimiento de Microsoft?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Usercentrics Web CMP ha incorporado la compatibilidad con UET, pero para implementar por completo el modo de consentimiento, es necesario a\u00f1adir un peque\u00f1o fragmento de c\u00f3digo a tu sitio web. <a href=\"https:\/\/support.usercentrics.com\/hc\/en-us\/articles\/16979383837468-Setting-up-Microsoft-Universal-Event-Tracking-for-Consent-Mode\" target=\"_blank\" rel=\"noopener\">Sigue estos pasos<\/a> para una instalaci\u00f3n completa.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        \u00bfPor qu\u00e9 necesita mi sitio web el consentimiento del usuario para la publicidad?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>El uso de una plataforma de gesti\u00f3n del consentimiento en tu sitio web puede ayudarte a obtener el consentimiento granular y conforme al RGPD de tus usuarios finales, necesario para que tu sitio web active sus cookies y rastreadores. A trav\u00e9s de un banner de consentimiento en tu sitio web, los usuarios podr\u00e1n filtrar su selecci\u00f3n de cookies y dar el consentimiento espec\u00edfico a su finalidad, proveedor y duraci\u00f3n.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        \u00bfCumple el modo consentimiento de Microsoft UET el RGPD y otras normativas sobre privacidad?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>El modo de consentimiento de Microsoft UET est\u00e1 dise\u00f1ado para ayudar a los anunciantes a ajustarse a normativas de privacidad como el RGPD y la CCPA. Al adaptar la forma en que se recopilan los datos en funci\u00f3n del consentimiento del usuario, ofrece a las empresas las herramientas que necesitan para operar de conformidad con la normativa y, al mismo tiempo, obtener informaci\u00f3n valiosa de las campa\u00f1as publicitarias. Sin embargo, el cumplimiento completo depende de c\u00f3mo se implemente la herramienta y se integre en tus pr\u00e1cticas generales de privacidad de datos.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        \u00bfQu\u00e9 es el cumplimiento de Microsoft?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Microsoft proporciona cumplimiento normativo a trav\u00e9s de varias herramientas y servicios en plataformas como Microsoft 365 y Azure. Estas soluciones ayudan a las empresas a cumplir las normativas de privacidad de datos proporcionando funciones como cifrado de datos, registros de auditor\u00eda, informes de cumplimiento y controles de privacidad. Dichas herramientas est\u00e1n dise\u00f1adas para garantizar el tratamiento seguro de los datos y el cumplimiento de la normativa para organizaciones de todos los tama\u00f1os.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"class_list":["post-5829","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<title>Compatibilidad sencilla con Microsoft Consent Mode<\/title>\n<meta name=\"description\" content=\"Publicidad conforme con Microsoft UET Consent Mode y Usercentrics Web CMP. Descubre c\u00f3mo cumplir con el RGPD, optimizar el seguimiento y notificar el consentimiento del usuario.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/usercentrics.com\/es\/usercentrics-cmp-y-microsoft-consent-mode\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Compatibilidad sencilla con Microsoft Consent Mode\" \/>\n<meta property=\"og:description\" content=\"Publicidad conforme con Microsoft UET Consent Mode y Usercentrics Web CMP. Descubre c\u00f3mo cumplir con el RGPD, optimizar el seguimiento y notificar el consentimiento del usuario.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/usercentrics.com\/es\/usercentrics-cmp-y-microsoft-consent-mode\/\" \/>\n<meta property=\"og:site_name\" content=\"Consent Management Platform (CMP) Usercentrics\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/usercentrics\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-27T14:54:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/09\/Asset-93-100.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Microsoft Consent Mode\" \/>\n<meta name=\"twitter:site\" content=\"@usercentrics\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/usercentrics.com\\\/es\\\/usercentrics-cmp-y-microsoft-consent-mode\\\/\",\"url\":\"https:\\\/\\\/usercentrics.com\\\/es\\\/usercentrics-cmp-y-microsoft-consent-mode\\\/\",\"name\":\"Compatibilidad sencilla con Microsoft Consent Mode\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/usercentrics.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/usercentrics.com\\\/es\\\/usercentrics-cmp-y-microsoft-consent-mode\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/usercentrics.com\\\/es\\\/usercentrics-cmp-y-microsoft-consent-mode\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/usercentrics.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/07\\\/ProductDemoIllustration.png\",\"datePublished\":\"2024-12-17T09:57:38+00:00\",\"dateModified\":\"2026-03-27T14:54:35+00:00\",\"description\":\"Publicidad conforme con Microsoft UET Consent Mode y Usercentrics Web CMP. Descubre c\u00f3mo cumplir con el RGPD, optimizar el seguimiento y notificar el consentimiento del usuario.\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":\"https:\\\/\\\/usercentrics.com\\\/es\\\/usercentrics-cmp-y-microsoft-consent-mode\\\/\"}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/usercentrics.com\\\/es\\\/usercentrics-cmp-y-microsoft-consent-mode\\\/#primaryimage\",\"url\":\"https:\\\/\\\/usercentrics.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/07\\\/ProductDemoIllustration.png\",\"contentUrl\":\"https:\\\/\\\/usercentrics.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/07\\\/ProductDemoIllustration.png\",\"width\":701,\"height\":377,\"copyrightNotice\":\"\u00a9 Copyright 2026 Usercentrics GmbH\",\"creator\":{\"@type\":\"Organization\",\"name\":\"Usercentrics GmbH\"},\"creditText\":\"Image: Usercentrics GmbH\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/usercentrics.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/usercentrics.com\\\/es\\\/\",\"name\":\"Consent Management Platform (CMP) Usercentrics\",\"description\":\"Consent Management Platform (CMP) Usercentrics\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/usercentrics.com\\\/es\\\/?s={search_term_string}\"}}],\"inLanguage\":\"es\"}]}<\/script>","yoast_head_json":{"title":"Compatibilidad sencilla con Microsoft Consent Mode","description":"Publicidad conforme con Microsoft UET Consent Mode y Usercentrics Web CMP. Descubre c\u00f3mo cumplir con el RGPD, optimizar el seguimiento y notificar el consentimiento del usuario.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/usercentrics.com\/es\/usercentrics-cmp-y-microsoft-consent-mode\/","og_locale":"es_ES","og_type":"article","og_title":"Compatibilidad sencilla con Microsoft Consent Mode","og_description":"Publicidad conforme con Microsoft UET Consent Mode y Usercentrics Web CMP. Descubre c\u00f3mo cumplir con el RGPD, optimizar el seguimiento y notificar el consentimiento del usuario.","og_url":"https:\/\/usercentrics.com\/es\/usercentrics-cmp-y-microsoft-consent-mode\/","og_site_name":"Consent Management Platform (CMP) Usercentrics","article_publisher":"https:\/\/www.facebook.com\/usercentrics","article_modified_time":"2026-03-27T14:54:35+00:00","og_image":[{"url":"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/09\/Asset-93-100.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_title":"Microsoft Consent Mode","twitter_site":"@usercentrics","twitter_misc":{"Est. reading time":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/usercentrics.com\/es\/usercentrics-cmp-y-microsoft-consent-mode\/","url":"https:\/\/usercentrics.com\/es\/usercentrics-cmp-y-microsoft-consent-mode\/","name":"Compatibilidad sencilla con Microsoft Consent Mode","isPartOf":{"@id":"https:\/\/usercentrics.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/usercentrics.com\/es\/usercentrics-cmp-y-microsoft-consent-mode\/#primaryimage"},"image":{"@id":"https:\/\/usercentrics.com\/es\/usercentrics-cmp-y-microsoft-consent-mode\/#primaryimage"},"thumbnailUrl":"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/ProductDemoIllustration.png","datePublished":"2024-12-17T09:57:38+00:00","dateModified":"2026-03-27T14:54:35+00:00","description":"Publicidad conforme con Microsoft UET Consent Mode y Usercentrics Web CMP. Descubre c\u00f3mo cumplir con el RGPD, optimizar el seguimiento y notificar el consentimiento del usuario.","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":"https:\/\/usercentrics.com\/es\/usercentrics-cmp-y-microsoft-consent-mode\/"}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/usercentrics.com\/es\/usercentrics-cmp-y-microsoft-consent-mode\/#primaryimage","url":"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/ProductDemoIllustration.png","contentUrl":"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/ProductDemoIllustration.png","width":701,"height":377,"copyrightNotice":"\u00a9 Copyright 2026 Usercentrics GmbH","creator":{"@type":"Organization","name":"Usercentrics GmbH"},"creditText":"Image: Usercentrics GmbH"},{"@type":"WebSite","@id":"https:\/\/usercentrics.com\/es\/#website","url":"https:\/\/usercentrics.com\/es\/","name":"Consent Management Platform (CMP) Usercentrics","description":"Consent Management Platform (CMP) Usercentrics","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/usercentrics.com\/es\/?s={search_term_string}"}}],"inLanguage":"es"}]}},"_links":{"self":[{"href":"https:\/\/usercentrics.com\/es\/wp-json\/wp\/v2\/pages\/5829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usercentrics.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/usercentrics.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/usercentrics.com\/es\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/usercentrics.com\/es\/wp-json\/wp\/v2\/comments?post=5829"}],"version-history":[{"count":0,"href":"https:\/\/usercentrics.com\/es\/wp-json\/wp\/v2\/pages\/5829\/revisions"}],"wp:attachment":[{"href":"https:\/\/usercentrics.com\/es\/wp-json\/wp\/v2\/media?parent=5829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}