{"id":7876,"date":"2025-07-25T03:26:02","date_gmt":"2025-07-25T01:26:02","guid":{"rendered":"https:\/\/stage.usercentrics.com\/es\/?page_id=7876"},"modified":"2026-01-21T14:21:02","modified_gmt":"2026-01-21T13:21:02","slug":"right-time-right-data-campaign","status":"publish","type":"page","link":"https:\/\/usercentrics.com\/es\/right-time-right-data-campaign\/","title":{"rendered":"Campaign Hub Page"},"content":{"rendered":"<div class=\"alignfull uc-blog-hero uc-blog-hero--layout-embed uc-ctx--dark\" data-id=\"blog_hero_69d1548ebeab9\">\n        <div class=\"uc-blog-hero__inner container\">\n        <div class=\"uc-blog-hero__text\">\n                                            <h1 class=\"uc-blog-hero__title like-h1-upper no-default-margin\">PREP\u00c1RATE PARA EL FUTURO CON EL PRIVACY-LED MARKETING<\/h1>                                    <div class=\"uc-blog-hero__description\">La confianza en las empresas ha alcanzado un m\u00ednimo hist\u00f3rico y el p\u00fablico es m\u00e1s exigente que nunca a la hora de compartir sus datos. Descubre c\u00f3mo combatir esta tendencia y preparar tus estrategias para el futuro con el Privacy-Led Marketing.<\/div>\n                                                                                    <div class=\"uc-blog-hero__buttons\">\n                        <a id=\"8cd9d011-c69c-4805-b047-acc209adb712\" class=\"uc-button uc-button-size-l uc-button-text  no-default-link-decoration uc-button-icon-right\" href=\"#h-el-estado-de-la-confianza-digital-en-2025-mas-que-un-requisito-legal\" target=\"\"><span>APRENDER M\u00c1S<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M10.8247 4.22632V16.4013L5.22471 10.8013L3.82471 12.2263L11.8247 20.2263L19.8247 12.2263L18.4247 10.8013L12.8247 16.4013V4.22632H10.8247Z\" fill=\"black\"\/>\n<\/svg>\n<\/a><a id=\"a252aab3-6e83-4965-9450-19b1b71761f4\" class=\"uc-button uc-button-size-l uc-button-outlined  no-default-link-decoration uc-button-icon-right\" href=\"https:\/\/usercentrics.com\/es\/product-demo\/\" target=\"\"><span>EXPLORAR DEMO<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M11.7 17.8184C10.1 17.735 8.75 17.1184 7.65 15.9684C6.55 14.8184 6 13.435 6 11.8184C6 10.1517 6.58333 8.73503 7.75 7.56836C8.91667 6.40169 10.3333 5.81836 12 5.81836C13.6167 5.81836 15 6.36836 16.15 7.46836C17.3 8.56836 17.9167 9.91836 18 11.5184L15.9 10.8934C15.6833 9.99336 15.2167 9.25586 14.5 8.68086C13.7833 8.10586 12.95 7.81836 12 7.81836C10.9 7.81836 9.95833 8.21003 9.175 8.99336C8.39167 9.77669 8 10.7184 8 11.8184C8 12.7684 8.2875 13.6017 8.8625 14.3184C9.4375 15.035 10.175 15.5017 11.075 15.7184L11.7 17.8184ZM12.9 21.7684C12.75 21.8017 12.6 21.8184 12.45 21.8184H12C10.6167 21.8184 9.31667 21.5559 8.1 21.0309C6.88333 20.5059 5.825 19.7934 4.925 18.8934C4.025 17.9934 3.3125 16.935 2.7875 15.7184C2.2625 14.5017 2 13.2017 2 11.8184C2 10.435 2.2625 9.13503 2.7875 7.91836C3.3125 6.70169 4.025 5.64336 4.925 4.74336C5.825 3.84336 6.88333 3.13086 8.1 2.60586C9.31667 2.08086 10.6167 1.81836 12 1.81836C13.3833 1.81836 14.6833 2.08086 15.9 2.60586C17.1167 3.13086 18.175 3.84336 19.075 4.74336C19.975 5.64336 20.6875 6.70169 21.2125 7.91836C21.7375 9.13503 22 10.435 22 11.8184V12.2684C22 12.4184 21.9833 12.5684 21.95 12.7184L20 12.1184V11.8184C20 9.58503 19.225 7.69336 17.675 6.14336C16.125 4.59336 14.2333 3.81836 12 3.81836C9.76667 3.81836 7.875 4.59336 6.325 6.14336C4.775 7.69336 4 9.58503 4 11.8184C4 14.0517 4.775 15.9434 6.325 17.4934C7.875 19.0434 9.76667 19.8184 12 19.8184H12.3L12.9 21.7684ZM20.525 22.3184L16.25 18.0434L15 21.8184L12 11.8184L22 14.8184L18.225 16.0684L22.5 20.3434L20.525 22.3184Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>                    <\/div>\n                                                                        <\/div>\n                            <div class=\"uc-blog-hero__background\">\n                                          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  <div class=\"uc-video__container\">\n                <iframe loading=\"lazy\" title=\"Genera confianza respetando la privacidad | Usercentrics\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/R2V2H2zyDF4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>            <\/div>\n                    <\/div>\n        <script>\n            window.ucEmbedConfig = window.ucEmbedConfig || {};\n            window.ucEmbedConfig['92b6f1f6-5254-4c34-bfb3-c98cc3d8f335'] = '{\"animation\":false,\"overlay\":true}';\n        <\/script>\n    <\/div>\n<\/div>\n\n    <script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"Genera confianza respetando la privacidad | 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KGaA, Konica Minolta, C.H. Beck, Hermes, a-Douglas\">\n    <div class=\"uc-logo-strip-track\"><img decoding=\"async\" width=\"744\" height=\"192\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/07\/Osram_Logo.svg?v=1257c3d05d85cf6d\" class=\"attachment-full size-full wp-post-image\" alt=\"Osram\" loading=\"lazy\" \/><img decoding=\"async\" width=\"190\" height=\"29\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2022\/07\/cewe.svg?v=5651636669b645cb\" class=\"attachment-full size-full wp-post-image\" alt=\"CEWE Stiftung &amp; Co. KGaA\" loading=\"lazy\" \/><img decoding=\"async\" width=\"162\" height=\"30\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2021\/10\/Konica-Minolta.svg?v=ffb30637a59d790b\" class=\"attachment-full size-full wp-post-image\" alt=\"Konica Minolta\" loading=\"lazy\" \/><img decoding=\"async\" width=\"116\" height=\"30\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2021\/10\/CH-BECK.svg?v=225e965f238d8569\" class=\"attachment-full size-full wp-post-image\" alt=\"C.H. Beck\" loading=\"lazy\" \/><img decoding=\"async\" width=\"173\" height=\"27\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2021\/10\/Hermes.svg?v=6ba496e27cd00e8f\" class=\"attachment-full size-full wp-post-image\" alt=\"Hermes\" loading=\"lazy\" \/><img decoding=\"async\" width=\"141\" height=\"27\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2021\/06\/Douglas_Logo_blue.svg?v=135b9d158fbd7c8d\" class=\"attachment-full size-full wp-post-image\" alt=\"a-Douglas\" loading=\"lazy\" \/><\/div><\/div>\n\n\n<div class=\"bg-brand-azure uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row space-between container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:1;\">\n    \n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-el-estado-de-la-confianza-digital-en-2025-mas-que-un-requisito-legal\">El estado de la confianza digital en 2025: m\u00e1s que un requisito legal<\/h2>\n\n\n\n<p class=\"is-style-text-lg\" style=\"margin-top:var(--wp--preset--spacing--2-xl)\">Los consumidores son m\u00e1s conscientes de su privacidad, m\u00e1s selectivos y est\u00e1n dispuestos a prescindir de las marcas en las que no conf\u00edan. No se trata de rechazar el intercambio de datos, sino de exigir responsabilidades.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--xl)\"><div class=\"uc-card-counter uc-card-counter--columns-2 bg-primary\">\n    <div class=\"uc-card-counter__inner\">\n                    <div class=\"uc-card-counter__card\">\n                <div class=\"uc-card-counter__card__label like-h1 no-default-margin\">\n                    <span class=\"number\" data-value=\"62\">62<\/span>\n                                        <span>%<\/span>\n                <\/div>\n                <div class=\"uc-card-counter__card__description\">\n                    <p><span style=\"font-weight: 400;\">de los consumidores cree que se ha convertido en un producto<\/span><\/p>\n<div id=\"lt-accessibility-devtools\" aria-hidden=\"true\"><\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"uc-card-counter__card\">\n                <div class=\"uc-card-counter__card__label like-h1 no-default-margin\">\n                    <span class=\"number\" data-value=\"46\">46<\/span>\n                                        <span>%<\/span>\n                <\/div>\n                <div class=\"uc-card-counter__card__description\">\n                    <p><span style=\"font-weight: 400;\">hace clic en \u00abaceptar todas\u00bb las cookies con menos frecuencia que hace tres a\u00f1os<\/span><\/p>\n<div id=\"lt-accessibility-devtools\" aria-hidden=\"true\"><\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n\n\n<div class=\"uc-card-counter uc-card-counter--columns-2 bg-primary\">\n    <div class=\"uc-card-counter__inner\">\n                    <div class=\"uc-card-counter__card\">\n                <div class=\"uc-card-counter__card__label like-h1 no-default-margin\">\n                    <span class=\"number\" data-value=\"44\">44<\/span>\n                                        <span>%<\/span>\n                <\/div>\n                <div class=\"uc-card-counter__card__description\">\n                    <p><span style=\"font-weight: 400;\">afirma que la transparencia es el pilar de la confianza<\/span><\/p>\n<div id=\"lt-accessibility-devtools\" aria-hidden=\"true\"><\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"uc-card-counter__card\">\n                <div class=\"uc-card-counter__card__label like-h1 no-default-margin\">\n                    <span class=\"number\" data-value=\"77\">77<\/span>\n                                        <span>%<\/span>\n                <\/div>\n                <div class=\"uc-card-counter__card__description\">\n                    <p><span style=\"font-weight: 400;\">de los consumidores no entiende c\u00f3mo se recopilan y utilizan sus datos<\/span><\/p>\n<div id=\"lt-accessibility-devtools\" aria-hidden=\"true\"><\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n<\/div>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:2;\">\n    \n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/usercentrics.com\/es\/resources\/state-of-digital-trust-report\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"1372\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/6\/2025\/07\/Digital-Trust.png\" alt=\"\" class=\"wp-image-7864\" style=\"aspect-ratio:3\/2;object-fit:cover\" srcset=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Digital-Trust.png 1584w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Digital-Trust-300x260.png 300w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Digital-Trust-1024x887.png 1024w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Digital-Trust-768x665.png 768w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Digital-Trust-1536x1330.png 1536w\" sizes=\"(max-width: 1584px) 100vw, 1584px\" \/><\/a><\/figure>\n\n\n<div id=\"uc-cta_69d1548eca2ce\" class=\"uc-cta uc-cta--button uc-cta--size-7 uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Existe una falta de confianza, pero tambi\u00e9n hay una oportunidad para que las marcas lideren con claridad y \u00e9tica.<\/div>\n                                                                                <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"400fbf61-0339-4e09-9e2e-3fa49f59b159\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"https:\/\/usercentrics.com\/es\/resources\/state-of-digital-trust-report\/\" target=\"\"><span>LEER INFORME AHORA<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69d1548eca2ce\"));\n    <\/script>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-primary-dark uc-flex-row--background-right uc-ctx--dark\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:3;align-self:center;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-por-que-el-privacy-led-marketing-es-el-futuro\">\u00bfPor qu\u00e9 el Privacy-Led Marketing es el futuro?<\/h2>\n\n\n\n<p class=\"is-style-text-lg\" style=\"margin-top:var(--wp--preset--spacing--2-xl)\">A lo largo de la historia, el marketing ha experimentado una evoluci\u00f3n significativa aproximadamente cada veinte a\u00f1os. Pero desde la d\u00e9cada de 2020, la privacidad se ha convertido en el principal motor de las estrategias de marketing.<\/p>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:12;\">\n    \n<div class=\"uc-flex-row has-divider\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:4;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-1960-inicios-del-marketing\">1960: inicios del marketing<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">Las cuatro Ps del marketing definen c\u00f3mo aprendemos y ejecutamos el marketing: producto, precio, plaza (lugar) y promoci\u00f3n.<\/p>\n\n\n\n<p class=\"is-style-label-s\">Basic Marketing: A Managerial Approach de E. Jerome McCarthy<\/p>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:5;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"605\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/6\/2025\/07\/Where-marketing-began-1024x605.png\" alt=\"\" class=\"wp-image-7865\" srcset=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Where-marketing-began-1024x605.png 1024w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Where-marketing-began-300x177.png 300w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Where-marketing-began-768x454.png 768w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Where-marketing-began.png 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row has-divider\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);--to: -1;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:6;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"605\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/6\/2025\/07\/The-birth-of-big-consumer-marketing-1024x605.png\" alt=\"\" class=\"wp-image-7866\" srcset=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/The-birth-of-big-consumer-marketing-1024x605.png 1024w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/The-birth-of-big-consumer-marketing-300x177.png 300w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/The-birth-of-big-consumer-marketing-768x454.png 768w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/The-birth-of-big-consumer-marketing.png 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:7;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-1980-el-origen-del-marketing-a-gran-escala\">1980: el origen del marketing a gran escala<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">Estall\u00f3 la era del consumismo masivo, las marcas ic\u00f3nicas y la televisi\u00f3n. Booms y Bitner a\u00f1adieron tres pilares m\u00e1s: personas, procesos y pruebas f\u00edsicas, para reflejar la creciente importancia de los servicios y las experiencias en un mercado que evolucionaba vertiginosamente.<\/p>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row has-divider\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:8;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-2000-el-boom-de-los-datos\">2000: el boom de los datos<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">Recopilar datos parec\u00eda ser \u00abgratis\u00bb, y los profesionales del marketing se volcaron en ellos. La tecnolog\u00eda explot\u00f3 y la personalizaci\u00f3n se convirti\u00f3 en la joya de la corona. Este hito digital introduce la octava P del marketing: la productividad.<\/p>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:9;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"606\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/6\/2025\/07\/The-data-driven-BOOM-1024x606.png\" alt=\"\" class=\"wp-image-7867\" srcset=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/The-data-driven-BOOM-1024x606.png 1024w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/The-data-driven-BOOM-300x178.png 300w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/The-data-driven-BOOM-768x455.png 768w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/The-data-driven-BOOM.png 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row has-divider\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);--to: -1;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:10;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"605\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/6\/2025\/07\/The-privacy-reckoning-1024x605.png\" alt=\"\" class=\"wp-image-7868\" srcset=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/The-privacy-reckoning-1024x605.png 1024w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/The-privacy-reckoning-300x177.png 300w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/The-privacy-reckoning-768x454.png 768w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/The-privacy-reckoning.png 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:11;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-2016-hasta-ahora-la-privacidad-en-el-punto-de-mira\">2016 hasta ahora: la privacidad en el punto de mira<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">El uso indebido de datos genera desconfianza y la necesidad de legislar, el mundo del marketing intenta adaptarse. Las plataformas de consentimiento, los marcos IAB, la privacidad UX y las grandes empresas tecnol\u00f3gicas como Apple empezaron a redefinir las expectativas al darse cuenta de que la confianza impulsa los resultados m\u00e1s que la precisi\u00f3n: la privacidad se convierte en la novena P del marketing.<\/p>\n\n<\/div>\n\n<\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-off-white uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:13;\">\n    \n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-prepara-tu-estrategia-de-medicion-para-el-futuro\">Prepara tu estrategia de medici\u00f3n para el futuro<\/h2>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:15;\">\n    \n<div class=\"bg-brand-off-white uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:14;\">\n    \n\n<a class=\"uc-card-course no-default-link-decoration\" href=\"https:\/\/courses.usercentrics.com\/course\/marketing-measurement\" target=\"_blank\">\n    <div class=\"uc-card-course--background uc-ctx--dark\">\n                                    <img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Privacy-Led-Marketing-Measurement-Course.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Privacy-Led-Marketing-Measurement-Course.png 640w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Privacy-Led-Marketing-Measurement-Course-300x169.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>                        <\/div>\n    <div class=\"uc-card-course--details\">\n                    <div class=\"uc-card-course--text\">\n                <h3> Curso de medici\u00f3n basado en el Privacy-Led Marketing<\/h3>\n                                    <p><span style=\"font-weight: 400;\">\u00bfTe aferras a la antigua filosof\u00eda de marketing? Este curso NO es para ti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Te ofrecemos estrategias, an\u00e1lisis y marcos de medici\u00f3n de marketing preparados para el futuro para que no solo sobrevivas, sino que triunfes en la era del Privacy-Led Marketing.<\/span><\/p>\n                            <\/div>\n                <div class='cb-course-card--author-link'>\n            <div class='uc-card-course--author'><div class=\"uc-quote__inner uc-quote--no-border\" style=\"--photo-size: var(--sz-64);\">\n                    <div class=\"uc-quote__author-info\">\n                            <div class=\"uc-quote__photo-wp\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Jeff-Sauer.png\"\n                         srcset=\"\"\n                         alt=\"\"\n                         class=\"uc-quote__photo\"\n                         width=\"64\"\n                         height=\"64\"\n                         sizes=\"64px\"\n                    >\n                <\/div>\n                        <div class=\"uc-quote__author-info__text\">\n                                    <div class=\"uc-quote__author like-h5 no-default-margin\">Jeff Sauer<\/div>\n                                                    <div class=\"uc-quote__position\">&mdash; Cofundador, MeasureU<\/div>\n                                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>                            <div class=\"uc-card-course--link\">\n                    <span id=\"ca2c7f96-302f-4164-a02a-909c5fef5c9d\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Inscribirse ahora<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M4.88452 20.6968C4.33452 20.6968 3.86369 20.5009 3.47202 20.1093C3.08035 19.7176 2.88452 19.2468 2.88452 18.6968V4.69678C2.88452 4.14678 3.08035 3.67594 3.47202 3.28428C3.86369 2.89261 4.33452 2.69678 4.88452 2.69678H11.8845V4.69678H4.88452V18.6968H18.8845V11.6968H20.8845V18.6968C20.8845 19.2468 20.6887 19.7176 20.297 20.1093C19.9054 20.5009 19.4345 20.6968 18.8845 20.6968H4.88452ZM9.58452 15.3968L8.18452 13.9968L17.4845 4.69678H13.8845V2.69678H20.8845V9.69678H18.8845V6.09678L9.58452 15.3968Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>                <\/div>\n                    <\/div>\n    <\/div>\n<\/a>\n\n<\/div>\n\n<\/div><\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-azure uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:16;\">\n    \n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-prepara-tu-marketing-para-el-futuro-con-nuestras-guias\">Prepara tu marketing para el futuro con nuestras gu\u00edas<\/h2>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:20;\">\n    \n<div class=\"bg-brand-azure uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:17;\">\n    \n\n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--layout-guide uc-resources-card--js\" href=\"https:\/\/usercentrics.com\/guides\/contextual-consent\/\" target=\"_blank\" id=\"44772fe5-86c7-4faa-9074-7cdbe1a1dd87\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"ba11af43-f6e1-435f-864e-9dbaed90b689\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Guide<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Guide-Contextual_Consent-1.svg?v=1a2b6fe8015d53c2\" alt=\"\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">Jul 15, 2025<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        Contextual consent                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">Navigating the complexities of data privacy is a growing challenge for marketers and advertisers. This guide to contextual consent breaks down what it means, why it\u2019s critical for building trust, and how it can enhance campaign effectiveness while keeping your strategies aligned with data privacy regulations. Discover actionable insights and strategies tailored for success in Privacy-Led Marketing.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"0ec61312-4efd-440c-9c87-d8ada491fd5f\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Leer m\u00e1s<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:18;\">\n    \n\n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--layout-guide uc-resources-card--js\" href=\"https:\/\/usercentrics.com\/guides\/future-of-data-in-marketing\/\" target=\"_blank\" id=\"64e49606-8186-4c33-98ad-0a8535037c3a\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"f8484c55-1ae3-4cbe-94ba-513b2d11d1e8\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Guide<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Guide-Future-of-data.svg?v=62673d07a2321272\" alt=\"\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">Jul 15, 2025<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        Future of data in marketing                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">Navigating the complexities of data privacy is a growing challenge for marketers and advertisers. This guide to contextual consent breaks down what it means, why it\u2019s critical for building trust, and how it can enhance campaign effectiveness while keeping your strategies aligned with data privacy regulations. Discover actionable insights and strategies tailored for success in Privacy-Led Marketing.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"a8252f8c-7d3f-47cb-b077-4a1b38c45c2b\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Leer m\u00e1s<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:19;\">\n    \n\n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--layout-knowledge uc-resources-card--full-width-cover uc-resources-card--js\" href=\"https:\/\/usercentrics.com\/guides\/cookieless-marketing\/cookieless-future\/\" target=\"_blank\" id=\"913211d2-145a-4692-bdae-11bc84c26088\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"85033878-8020-41cb-80a3-472be0706012\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Art\u00edculo<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/uc_blog_1000x1000_cookieless_future_a.jpg\" alt=\"\" srcset=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/uc_blog_1000x1000_cookieless_future_a.jpg 1000w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/uc_blog_1000x1000_cookieless_future_a-300x300.jpg 300w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/uc_blog_1000x1000_cookieless_future_a-150x150.jpg 150w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/uc_blog_1000x1000_cookieless_future_a-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">Jul 15, 2025<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        How to prepare your marketing strategy for a cookieless future                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">The cookieless future is becoming the cookieless present. Digital marketing and advertising require new solutions, like access to first-party data, consent management, and integrated tools to meet updated requirements from Google and other platforms.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"dc7c6682-9bb5-4ee5-9af2-d1d460449602\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Leer m\u00e1s<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n\n<\/div>\n\n<\/div><\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div id=\"uc-3e201f74-cb4a-4431-97fe-e9c20908dc6a\" class=\"uc-product-slider\">\n    <div class=\"uc-tabs-container\" data-transitions=\"true\">\n    <div class=\"uc-tabs-container__tabs\" role=\"tablist\">\n                                <div class=\"uc-tabs-container__tabs-item is-active\"\n                 tabindex=\"0\"\n                 role=\"tab\" aria-selected=\"true\"\n                >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/09\/LaptopUsercentrics.svg?v=a6895b1e7d2a3a87\" class=\"attachment-full size-full\" alt=\"\" aria-hidden=\"true\" \/>                                <span>Web CMP<\/span>\n            <\/div>\n                                <div class=\"uc-tabs-container__tabs-item\"\n                 tabindex=\"-1\"\n                 role=\"tab\" aria-selected=\"false\"\n                >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/09\/MobileOutlined.svg?v=25e2f1410dbd3115\" class=\"attachment-full size-full\" alt=\"Icono de Smartphone\" aria-hidden=\"true\" \/>                                <span>App CMP<\/span>\n            <\/div>\n                                <div class=\"uc-tabs-container__tabs-item\"\n                 tabindex=\"-1\"\n                 role=\"tab\" aria-selected=\"false\"\n                >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/09\/TVScreen.svg?v=fcd322069e5326b7\" class=\"attachment-full size-full\" alt=\"Icono de una TVC\" aria-hidden=\"true\" \/>                                <span>CTV CMP\u00a0<\/span>\n            <\/div>\n                                <div class=\"uc-tabs-container__tabs-item\"\n                 tabindex=\"-1\"\n                 role=\"tab\" aria-selected=\"false\"\n                >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/03\/PadlockOutlined.svg?v=8ff499462784cee7\" class=\"attachment-full size-full\" alt=\"\" aria-hidden=\"true\" \/>                                <span>Privacy Policy Generator<\/span>\n            <\/div>\n                                <div class=\"uc-tabs-container__tabs-item\"\n                 tabindex=\"-1\"\n                 role=\"tab\" aria-selected=\"false\"\n                >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/03\/ServerOutlined.svg?v=7b505809d676e944\" class=\"attachment-full size-full\" alt=\"\" aria-hidden=\"true\" \/>                                <span>Server-Side Tagging<\/span>\n            <\/div>\n                                <div class=\"uc-tabs-container__tabs-item\"\n                 tabindex=\"-1\"\n                 role=\"tab\" aria-selected=\"false\"\n                >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/09\/Toggle.svg?v=597c61db68db5b74\" class=\"attachment-full size-full\" alt=\"Icono de bot\u00f3n de alternar\" aria-hidden=\"true\" \/>                                <span>Preference Manager<\/span>\n            <\/div>\n            <\/div>\n    <div class=\"uc-tabs-container__window alignfull\">\n        <div class=\"uc-tabs-container__track\"\n             style=\"margin-left: 0\">\n                                            <div class=\"uc-tabs-container__slide\"\n                     role=\"tabpanel\"\n                     data-enable-160=\"0\"\n                    >\n                    <div class=\"uc-product-slider-products-item__inner\">\n    <div class=\"uc-product-slider-products-item__content-column\">\n        <div class=\"uc-product-slider-products-item__title no-default-margin\">        Usercentrics Web CMP        <\/div>        <div class=\"uc-product-slider-products-item__description\"><p>Una soluci\u00f3n de consentimiento automatizada y totalmente personalizable dise\u00f1ada para PYMES y empresas en crecimiento. Optimiza el cumplimiento de la normativa global sobre privacidad y los requisitos de la tecnolog\u00eda publicitaria, y transforma la privacidad de los datos en una ventaja competitiva que genere confianza e impulse el crecimiento de tu negocio.<\/p>\n<ul>\n<li>Cumplimiento automatizado mediante el bloqueo autom\u00e1tico de servicios no esenciales gracias a nuestro amplio repositorio.<\/li>\n<li>Personalizaci\u00f3n de los banners de consentimiento para generar confianza e impulsar el compromiso.<\/li>\n<li>An\u00e1lisis para optimizar los datos cedidos para campa\u00f1as de marketing m\u00e1s eficaces.<\/li>\n<\/ul>\n<\/div>\n                                                        <div class=\"uc-product-slider-products-item__button\"><a id=\"1b702d26-22d8-49fd-9672-f9e247bacef4\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration uc-button-icon-right\" href=\"\/es\/website-consent-management\/\" target=\"\"><span>Saber m\u00e1s<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a><\/div>\n                                    \n            <\/div>\n            <div class=\"uc-product-slider-products-item__image-column\">\n            <div class=\"uc-product-slider-products-item__image\"><img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"581\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/09\/Web-CMP_for-white-background.svg?v=e9f90486efef6e07\" class=\"attachment-full size-full\" alt=\"Ilustraci\u00f3n de una persona consultando un ordenador, en grande la pantalla que se muestra y un banner de cookies de Usercentrics\" \/><\/div>\n        <\/div>\n    <\/div>\n    <div class=\"uc-product-slider-products-item__logos\"><div class=\"uc-logo-strip uc-logo-strip-style-none uc-logo-strip-layout-single-scrolling uc-ctx--base\" style=\"--logo-count: 8\" tabindex=\"-1\" role=\"region\" aria-label=\"Carrusel de logotipos de las empresas: Burny Games, Delivery Hero, z - Hello Fresh, a-Sixt, DAK, Hermes, a-Douglas, ProSiebenSat.1\">\n    <div class=\"uc-logo-strip-track\"><img decoding=\"async\" width=\"323\" height=\"206\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/09\/burny-games.svg?v=6ad90425155c325b\" class=\"attachment-full size-full wp-post-image\" alt=\"Burny Games\" loading=\"lazy\" \/><img decoding=\"async\" width=\"4096\" height=\"2159\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/07\/Delivery-Hero.svg?v=5f2ffc824d6cf242\" class=\"attachment-full size-full wp-post-image\" alt=\"Delivery Hero\" loading=\"lazy\" \/><img decoding=\"async\" width=\"89\" height=\"29\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/07\/hellofresh.svg?v=a119d979579d5d25\" class=\"attachment-full size-full wp-post-image\" alt=\"z - Hello Fresh\" loading=\"lazy\" \/><img decoding=\"async\" width=\"73\" height=\"29\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2022\/06\/Sixt-logo.svg?v=b95d1d2a4861d81f\" class=\"attachment-full size-full wp-post-image\" alt=\"a-Sixt\" loading=\"lazy\" \/><img decoding=\"async\" width=\"80\" height=\"27\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2021\/10\/DAK.svg?v=789c9b50244c5b1c\" class=\"attachment-full size-full wp-post-image\" alt=\"DAK\" loading=\"lazy\" \/><img decoding=\"async\" width=\"173\" height=\"27\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2021\/10\/Hermes.svg?v=6ba496e27cd00e8f\" class=\"attachment-full size-full wp-post-image\" alt=\"Hermes\" loading=\"lazy\" \/><img decoding=\"async\" width=\"141\" height=\"27\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2021\/06\/Douglas_Logo_blue.svg?v=135b9d158fbd7c8d\" class=\"attachment-full size-full wp-post-image\" alt=\"a-Douglas\" loading=\"lazy\" \/><img decoding=\"async\" width=\"165\" height=\"32\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2021\/01\/pro7-1.svg?v=1072cad5f795d3a2\" class=\"attachment-full size-full wp-post-image\" alt=\"ProSiebenSat.1\" loading=\"lazy\" \/><\/div><\/div>\n<\/div>\n                <\/div>\n                                            <div class=\"uc-tabs-container__slide\"\n                     role=\"tabpanel\"\n                     data-enable-160=\"0\"\n                     inert>\n                    <div class=\"uc-product-slider-products-item__inner\">\n    <div class=\"uc-product-slider-products-item__content-column\">\n        <div class=\"uc-product-slider-products-item__title no-default-margin\">        Usercentrics App CMP        <\/div>        <div class=\"uc-product-slider-products-item__description\"><p>Garantiza la monetizaci\u00f3n de tus aplicaciones m\u00f3viles y juegos cumpliendo con las normativas y marcos globales de privacidad como el RGDP, la CCPA, el TCF v2.2, entre otros.<\/p>\n<ul>\n<li>Disfruta de una experiencia de usuario fluida con nuestra intuitiva interfaz<\/li>\n<li>Personaliza tu banner de consentimiento para que se adapte a tu marca<\/li>\n<li>Utiliza an\u00e1lisis detallados y pruebas A\/B para lograr altos \u00edndices de consentimiento<\/li>\n<\/ul>\n<\/div>\n                                                        <div class=\"uc-product-slider-products-item__button\"><a id=\"28843364-515f-4e1d-ade4-bb6023a2bb72\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration uc-button-icon-right\" href=\"\/es\/in-app-sdk\/\" target=\"\"><span>Saber m\u00e1s<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path 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src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/09\/burny-games.svg?v=6ad90425155c325b\" class=\"attachment-full size-full wp-post-image\" alt=\"Burny Games\" loading=\"lazy\" \/><img decoding=\"async\" width=\"89\" height=\"29\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/02\/hellofresh.svg?v=a119d979579d5d25\" class=\"attachment-full size-full wp-post-image\" alt=\"a-Hello Fresh\" loading=\"lazy\" \/><img decoding=\"async\" width=\"73\" height=\"29\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2022\/06\/Sixt-logo.svg?v=b95d1d2a4861d81f\" class=\"attachment-full size-full wp-post-image\" alt=\"a-Sixt\" loading=\"lazy\" \/><img decoding=\"async\" width=\"80\" height=\"27\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2021\/10\/DAK.svg?v=789c9b50244c5b1c\" class=\"attachment-full size-full wp-post-image\" alt=\"DAK\" loading=\"lazy\" \/><img decoding=\"async\" width=\"173\" height=\"27\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2021\/10\/Hermes.svg?v=6ba496e27cd00e8f\" class=\"attachment-full size-full wp-post-image\" alt=\"Hermes\" loading=\"lazy\" \/><img decoding=\"async\" width=\"141\" height=\"27\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2021\/06\/Douglas_Logo_blue.svg?v=135b9d158fbd7c8d\" class=\"attachment-full size-full wp-post-image\" alt=\"a-Douglas\" loading=\"lazy\" \/><img decoding=\"async\" width=\"165\" height=\"32\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2021\/01\/pro7-1.svg?v=1072cad5f795d3a2\" class=\"attachment-full size-full wp-post-image\" alt=\"ProSiebenSat.1\" loading=\"lazy\" \/><\/div><\/div>\n<\/div>\n                <\/div>\n                                            <div class=\"uc-tabs-container__slide\"\n                     role=\"tabpanel\"\n                     data-enable-160=\"0\"\n                     inert>\n                    <div class=\"uc-product-slider-products-item__inner\">\n    <div class=\"uc-product-slider-products-item__content-column\">\n        <div class=\"uc-product-slider-products-item__title no-default-margin\">        Usercentrics Privacy Policy Generator        <\/div>        <div class=\"uc-product-slider-products-item__description\"><p>Crea una pol\u00edtica de privacidad personalizada en minutos con nuestra herramienta inteligente. Se adapta a la configuraci\u00f3n de tu sitio web y tecnolog\u00eda, as\u00ed como a los servicios seleccionados.<\/p>\n<ul>\n<li>Respeta las normativas de privacidad, incluido el RGPD y las leyes estatales de EE.UU.<\/li>\n<li>Genera m\u00faltiples pol\u00edticas para diferentes dominios o necesidades<\/li>\n<li>Muestra el texto en ingl\u00e9s, alem\u00e1n, italiano y neerland\u00e9s<\/li>\n<li>Mantente al d\u00eda de cambios legales y t\u00e9cnicos con las actualizaciones autom\u00e1ticas<\/li>\n<\/ul>\n<\/div>\n                                                        <div class=\"uc-product-slider-products-item__button\"><a id=\"d717be13-9ef8-47c7-bbc9-b17e13d52fa5\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration uc-button-icon-right\" href=\"\/es\/privacy-policy-generator\/\" target=\"\"><span>SABER M\u00c1S<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a><\/div>\n                                    \n            <\/div>\n            <div class=\"uc-product-slider-products-item__image-column\">\n            <div class=\"uc-product-slider-products-item__image\"><img loading=\"lazy\" decoding=\"async\" width=\"843\" height=\"557\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/04\/PPG.svg?v=9e92993522dc7205\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n        <\/div>\n    <\/div>\n                <\/div>\n                                            <div class=\"uc-tabs-container__slide\"\n                     role=\"tabpanel\"\n                     data-enable-160=\"0\"\n                     inert>\n                    <div class=\"uc-product-slider-products-item__inner\">\n    <div class=\"uc-product-slider-products-item__content-column\">\n        <div class=\"uc-product-slider-products-item__title no-default-margin\">        Usercentrics Server-Side Tagging        <\/div>        <div class=\"uc-product-slider-products-item__description\"><p class=\"like-text-lg\">Mejora los resultados de las campa\u00f1as al tiempo que reduces costes con una soluci\u00f3n integrada y sencilla de gesti\u00f3n del consentimiento y Server-Side Tagging. Adopta una estrategia basada en los datos propios y env\u00eda se\u00f1ales precisas, con consentimiento y de calidad a las plataformas publicitarias.<\/p>\n<ul>\n<li><strong>Env\u00eda<\/strong> s\u00f3lo datos cedidos y fiables a tus plataformas de marketing, mejorando la segmentaci\u00f3n y el ROI.<\/li>\n<li>Reduce la carga del navegador y mejora la experiencia del usuario <strong>para aumentar la velocidad del sitio y las conversiones<\/strong>.<\/li>\n<li>Nuestra CMP certificada por Google te permitir\u00e1 <strong>cumplir con las normativas globales<\/strong> sin interrupciones aunque evolucionen.<\/li>\n<\/ul>\n<\/div>\n                                                        <div class=\"uc-product-slider-products-item__button\"><a id=\"e4f8cab3-e4c2-4acb-a939-0c786ad015a4\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration uc-button-icon-right\" href=\"\/es\/server-side-tracking-solution\/\" target=\"\"><span>SABER M\u00c1S<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a><\/div>\n                                    \n            <\/div>\n            <div class=\"uc-product-slider-products-item__image-column\">\n            <div class=\"uc-product-slider-products-item__image\"><img loading=\"lazy\" decoding=\"async\" width=\"829\" height=\"630\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/SST-homepage.svg?v=0baa03962e166b03\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n        <\/div>\n    <\/div>\n                <\/div>\n                                            <div class=\"uc-tabs-container__slide\"\n                     role=\"tabpanel\"\n                     data-enable-160=\"0\"\n                     inert>\n                    <div class=\"uc-product-slider-products-item__inner\">\n    <div class=\"uc-product-slider-products-item__content-column\">\n        <div class=\"uc-product-slider-products-item__title no-default-margin\">        Usercentrics Preference Manager        <\/div>        <div class=\"uc-product-slider-products-item__description\"><p>Utiliza una plataforma de gesti\u00f3n de preferencias (PMP) para aumentar el retorno de la inversi\u00f3n en marketing. Transmite el consentimiento y las preferencias de datos propios y de origen cero directamente a tu plataforma publicitaria y pila tecnol\u00f3gica de marketing preferidas.<\/p>\n<ul>\n<li>Optimiza las campa\u00f1as de retargeting y personalizaci\u00f3n con nuestra implementaci\u00f3n f\u00e1cil y flexible<\/li>\n<li>Personaliza los widgets y el centro de preferencias para adaptarlos a tu marca<\/li>\n<li>Centraliza las opciones de consentimiento y preferencias de los usuarios en una \u00fanica plataforma<\/li>\n<li>Cumple las pol\u00edticas de las plataformas publicitarias<\/li>\n<\/ul>\n<\/div>\n                                                        <div class=\"uc-product-slider-products-item__button\"><a id=\"7d2f49ce-e7b7-4188-83b8-bebaedc4dc23\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration uc-button-icon-right\" href=\"\/es\/preference-management\/\" target=\"\"><span>Descubrir c\u00f3mo<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a><\/div>\n                                    \n            <\/div>\n            <div class=\"uc-product-slider-products-item__image-column\">\n            <div class=\"uc-product-slider-products-item__image\"><img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"523\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/09\/PMP_for-white-background.svg?v=826bc5422aee504d\" class=\"attachment-full size-full\" alt=\"Ilustraci\u00f3n abstracta de dos pesta\u00f1as de la p\u00e1gina de Usercentrics simulando el proceso de compra del producto\" \/><\/div>\n        <\/div>\n    <\/div>\n    <div class=\"uc-product-slider-products-item__logos\"><div class=\"uc-logo-strip uc-logo-strip-style-none uc-logo-strip-layout-single-scrolling uc-ctx--base\" style=\"--logo-count: 8\" tabindex=\"-1\" role=\"region\" aria-label=\"Carrusel de logotipos de las empresas: Supercell, Zynga, Boombit, Ubisoft, Lessmore, a-Hello Fresh, a-Sixt\">\n    <div class=\"uc-logo-strip-track\"><img decoding=\"async\" width=\"317\" height=\"258\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/09\/logo-supercell.svg?v=980684115f46c18c\" class=\"attachment-full size-full wp-post-image\" alt=\"Supercell\" loading=\"lazy\" \/><img decoding=\"async\" width=\"105\" height=\"96\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/09\/logo-zynga.svg?v=f9968d4d8d87ba2b\" class=\"attachment-full size-full wp-post-image\" alt=\"Zynga\" loading=\"lazy\" \/><img decoding=\"async\" width=\"230\" height=\"85\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/09\/Boombit-dark.svg?v=ae48aab95134d977\" class=\"attachment-full size-full wp-post-image\" alt=\"Boombit\" loading=\"lazy\" \/><img decoding=\"async\" width=\"92\" height=\"29\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/09\/ubisoft.svg?v=146c670369dd5abc\" class=\"attachment-full size-full wp-post-image\" alt=\"Ubisoft\" loading=\"lazy\" \/><img decoding=\"async\" width=\"165\" height=\"29\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/09\/lessmore.svg?v=3095ca5308e4de9e\" class=\"attachment-full size-full wp-post-image\" alt=\"Lessmore\" loading=\"lazy\" \/><img decoding=\"async\" width=\"89\" height=\"29\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/02\/hellofresh.svg?v=a119d979579d5d25\" class=\"attachment-full size-full wp-post-image\" alt=\"a-Hello Fresh\" loading=\"lazy\" \/><img decoding=\"async\" width=\"73\" height=\"29\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2022\/06\/Sixt-logo.svg?v=b95d1d2a4861d81f\" class=\"attachment-full size-full wp-post-image\" alt=\"a-Sixt\" loading=\"lazy\" \/><\/div><\/div>\n<\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n<\/div>\n    <script>\n        if (window.experiment81_modify_product_slider_content) {\n            window.experiment81_modify_product_slider_content();\n        }\n    <\/script>\n\n\n<div class=\"bg-brand-azure uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:21;\">\n    \n\n<div class=\"uc-testimonials uc-testimonials--heading uc-testimonials--slider uc-testimonials--layout-case\">\n            <div class=\"uc-testimonials__heading\">\n            <h2 class=\"no-default-margin\">Nuestros clientes conf\u00edan<\/h2>        <\/div>\n                        <div class=\"uc-testimonials__content\">\n                        <div class=\"uc-content-slider uc-testimonials__slider\" id=\"slider_69d1548eed457\">\n    <button id=\"3462c971-560e-4b16-a511-e08e58dbe993\" class=\"uc-button uc-button-size-l uc-button-contained uc-content-slider__prev uc-button-icon-right\" aria-label=\"Previous\"><span><\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M16 22L6 12L16 2L17.775 3.775L9.55 12L17.775 20.225L16 22Z\" fill=\"black\"\/>\n<\/svg>\n<\/button>    <div class=\"uc-content-slider__window\">\n        <div class=\"uc-content-slider__track\">\n                                                        <div>\n                    <div class=\"uc-testimonials__item\">\n                                                <div class=\"uc-testimonials__desc\">\n                                                            <div class=\"uc-testimonials__masked-logo\"\n                                     style=\"--logo:url('https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/04\/Amboss.svg?v=59a80a8381238d5d')\"><\/div>\n                                                                                                                    <div class=\"uc-testimonials__bio\">\n                                    <div class=\"uc-testimonials__bio__icon\"><svg width=\"81\" height=\"64\" viewBox=\"0 0 88 70\" fill=\"none\"\n     xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path\n        d=\"M71.3122 35.8024C81.0312 35.8024 87.5807 42.6853 87.5807 52.8836C87.5807 62.0608 80.0531 69.7064 69.8574 69.7064C58.6898 69.7064 50.4379 60.5292 50.4379 46.5112C50.4379 14.6494 73.256 1.90468 87.5807 0.373047V14.391C77.8679 16.1747 66.9479 26.1146 66.4588 37.0819C66.9479 36.8298 68.8855 35.8024 71.3122 35.8024ZM21.7945 35.8024C31.5012 35.8024 38.0569 42.6853 38.0569 52.8836C38.0569 62.0608 30.5293 69.7064 20.3336 69.7064C9.16597 69.7064 0.914062 60.5292 0.914062 46.5112C0.914062 14.6494 23.7322 1.90468 38.0569 0.373047V14.391C28.3441 16.1747 17.4241 26.1146 16.935 37.0819C17.4241 36.8298 19.3617 35.8024 21.7945 35.8024Z\"\n        fill=\"#E9ECF1\" \/>\n<\/svg>\n<\/div>\n                                    <div class=\"uc-testimonials__person\">\n                                        <div class=\"uc-testimonials__name\">Ekaterina Kolbasova<\/div>\n                                        <div class=\"uc-testimonials__position\"><span>Directora de TI, Amboss<\/span><\/div>\n                                    <\/div>\n                                <\/div>\n                                                        <div class=\"uc-testimonials__desc__content\">\u00abEstamos muy satisfechos con el producto. Nos ha permitido reducir el tiempo y la energ\u00eda dedicados a gestionar las cuestiones relacionadas con el cumplimiento y centrarnos m\u00e1s en nuestro producto. Estamos seguros de que la informaci\u00f3n de la CMP est\u00e1 actualizada y es pertinente\u00bb.<\/div>\n                                                            <a id=\"d6704a35-77c9-4d72-b0a3-436e38f10b59\" class=\"uc-button uc-button-size-m uc-button-link  no-default-link-decoration uc-button-icon-right\" href=\"https:\/\/usercentrics.com\/resources\/case-study-amboss\/\" target=\"_blank\"><span>Leer m\u00e1s<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>                                                    <\/div>\n\n                    <\/div>\n                <\/div>\n                                            <div>\n                    <div class=\"uc-testimonials__item\">\n                                                <div class=\"uc-testimonials__desc\">\n                                                            <div class=\"uc-testimonials__masked-logo\"\n                                     style=\"--logo:url('https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/04\/Gilson.svg?v=1a3e4a2ebc61f67d')\"><\/div>\n                                                                                                                    <div class=\"uc-testimonials__bio\">\n                                    <div class=\"uc-testimonials__bio__icon\"><svg width=\"81\" height=\"64\" viewBox=\"0 0 88 70\" fill=\"none\"\n     xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path\n        d=\"M71.3122 35.8024C81.0312 35.8024 87.5807 42.6853 87.5807 52.8836C87.5807 62.0608 80.0531 69.7064 69.8574 69.7064C58.6898 69.7064 50.4379 60.5292 50.4379 46.5112C50.4379 14.6494 73.256 1.90468 87.5807 0.373047V14.391C77.8679 16.1747 66.9479 26.1146 66.4588 37.0819C66.9479 36.8298 68.8855 35.8024 71.3122 35.8024ZM21.7945 35.8024C31.5012 35.8024 38.0569 42.6853 38.0569 52.8836C38.0569 62.0608 30.5293 69.7064 20.3336 69.7064C9.16597 69.7064 0.914062 60.5292 0.914062 46.5112C0.914062 14.6494 23.7322 1.90468 38.0569 0.373047V14.391C28.3441 16.1747 17.4241 26.1146 16.935 37.0819C17.4241 36.8298 19.3617 35.8024 21.7945 35.8024Z\"\n        fill=\"#E9ECF1\" \/>\n<\/svg>\n<\/div>\n                                    <div class=\"uc-testimonials__person\">\n                                        <div class=\"uc-testimonials__name\">Kathryn Fletcher<\/div>\n                                        <div class=\"uc-testimonials__position\"><span>Gestora de Desarrollo de Aplicaciones Web, Gilson<\/span><\/div>\n                                    <\/div>\n                                <\/div>\n                                                        <div class=\"uc-testimonials__desc__content\">\u00abOperamos a escala mundial y, por tanto, tenemos que asegurarnos de contar con un mecanismo sencillo para cumplir los requisitos legales de la ley de cookies\u00bb.<\/div>\n                                                            <a id=\"6164a2fb-1579-499f-88e3-faf107cf2bd1\" class=\"uc-button uc-button-size-m uc-button-link  no-default-link-decoration uc-button-icon-right\" href=\"https:\/\/usercentrics.com\/resources\/case-study-gilson\/\" target=\"_blank\"><span>Saber m\u00e1s<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>                                                    <\/div>\n\n                    <\/div>\n                <\/div>\n                                            <div>\n                    <div class=\"uc-testimonials__item\">\n                                                <div class=\"uc-testimonials__desc\">\n                                                            <div class=\"uc-testimonials__masked-logo\"\n                                     style=\"--logo:url('https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/09\/One.svg?v=96276b2983fecd1f')\"><\/div>\n                                                                                                                    <div class=\"uc-testimonials__bio\">\n                                    <div class=\"uc-testimonials__bio__icon\"><svg width=\"81\" height=\"64\" viewBox=\"0 0 88 70\" fill=\"none\"\n     xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path\n        d=\"M71.3122 35.8024C81.0312 35.8024 87.5807 42.6853 87.5807 52.8836C87.5807 62.0608 80.0531 69.7064 69.8574 69.7064C58.6898 69.7064 50.4379 60.5292 50.4379 46.5112C50.4379 14.6494 73.256 1.90468 87.5807 0.373047V14.391C77.8679 16.1747 66.9479 26.1146 66.4588 37.0819C66.9479 36.8298 68.8855 35.8024 71.3122 35.8024ZM21.7945 35.8024C31.5012 35.8024 38.0569 42.6853 38.0569 52.8836C38.0569 62.0608 30.5293 69.7064 20.3336 69.7064C9.16597 69.7064 0.914062 60.5292 0.914062 46.5112C0.914062 14.6494 23.7322 1.90468 38.0569 0.373047V14.391C28.3441 16.1747 17.4241 26.1146 16.935 37.0819C17.4241 36.8298 19.3617 35.8024 21.7945 35.8024Z\"\n        fill=\"#E9ECF1\" \/>\n<\/svg>\n<\/div>\n                                    <div class=\"uc-testimonials__person\">\n                                        <div class=\"uc-testimonials__name\">Erinn Springer<\/div>\n                                        <div class=\"uc-testimonials__position\"><span>Directora de Producto Digital, ONE<\/span><\/div>\n                                    <\/div>\n                                <\/div>\n                                                        <div class=\"uc-testimonials__desc__content\">\u00abComparamos diferentes soluciones y Usercentrics fue la mejor plataforma, ya que es compatible con todas las normativas, permite compartir consentimientos entre dispositivos y a\u00f1adir tantos dominios como necesitemos\u00bb.<\/div>\n                                                            <a id=\"107b235a-a0b0-4893-8a81-4d8004b873ef\" class=\"uc-button uc-button-size-m uc-button-link  no-default-link-decoration uc-button-icon-right\" href=\"https:\/\/usercentrics.com\/resources\/case-study-one\/\" target=\"_blank\"><span>Saber m\u00e1s<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>                                                    <\/div>\n\n                    <\/div>\n                <\/div>\n                                <\/div>\n    <\/div>\n    <button id=\"2a0bc486-90cf-414e-890a-913f3ceeb260\" class=\"uc-button uc-button-size-l uc-button-contained uc-content-slider__next uc-button-icon-right\" aria-label=\"Next\"><span><\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M8.52476 22.3682L6.74976 20.5932L14.9748 12.3682L6.74976 4.14316L8.52476 2.36816L18.5248 12.3682L8.52476 22.3682Z\" fill=\"black\"\/>\n<\/svg>\n<\/button>    <div class=\"uc-content-slider__dots\"><\/div>\n<\/div>\n<script>\n    new Uc_Slider_Nav(document.getElementById(\"slider_69d1548eed457\"), {\"loop\":false})\n<\/script>\n        <\/div>\n    <\/div>\n\n\n<\/div>\n\n<\/div><\/div>\n\n    <div class=\"uc-marketing-numbers uc-ctx--base\" id=\"uc-marketing-numbersde8a95ed-b846-4d50-8105-f8f0689c1d8c\">\n        <div class=\"uc-marketing-numbers__inner container\">\n                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"2.4\"> 2.4<\/span>\n                                                <span>\n                            &nbsp; M                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">Sitios webs y apps en 195 pa\u00edses<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"8.8\"> 8.8<\/span>\n                                                <span>\n                            &nbsp; mil M                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">Consentimientos al mes<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"99\"> 99<\/span>\n                                                <span>\n                            %+                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">Tasa de retenci\u00f3n del cliente<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"4.3\"> 4.3<\/span>\n                                                <span>\n                            \/5                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">Puntuaci\u00f3n en G2<\/div>\n                <\/div>\n                                    <\/div>\n    <\/div>\n\n\n<div id=\"uc-cta_69d1548ef12bc\" class=\"uc-cta uc-cta--illustration alignfull uc-cta--size-full uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Comprueba si tu sitio web o aplicaci\u00f3n cumple la normativa sobre privacidad<\/div>\n                                        <div class=\"uc-cta__description\">\n                    <p>\u00bfNo sabes si tu sitio web o aplicaci\u00f3n cumple las normas de privacidad? Compru\u00e9balo ahora en cuesti\u00f3n de minutos con nuestro esc\u00e1ner gratuito.<\/p>\n<div id=\"lt-accessibility-devtools\" aria-hidden=\"true\"><\/div>\n                <\/div>\n                                        <form id=\"audit-form-4fb98dfa-03eb-470d-8ebe-0e249e972ff9\"\n      class=\"uc-audit-form\"\n      data-web=\"https:\/\/usercentrics.com\/es\/data-privacy-audit\/\"\n      data-app=\"https:\/\/usercentrics.com\/es\/auditoria-privacidad-datos-app\/\"\n      data-compliance=\"https:\/\/usercentrics.com\/es\/privacy-compliance-scanner\/\"\n      data-privacy-policy=\"https:\/\/usercentrics.com\/es\/privacy-policy-scan-results\/\"\n      action=\"https:\/\/usercentrics.com\/es\/privacy-compliance-scanner\/\"       data-web-flow=\"compliance\"\n>\n    <div class=\"uc-audit-form__input\">\n        <div class=\"uc-field uc-field--text uc-field--size-large-before-mobile\">\n                                    <label class=\"uc-field__label\" for=\"69d1548ef199e\">\n            URL de tu sitio web o app        <\/label>\n                <input type=\"text\"\n               id=\"69d1548ef199e\"\n               name=\"url\"\n               value=\"\"\n               placeholder=\"\" >\n        <\/div>\n    <\/div>\n    <a id=\"0ef6e2c2-1d0b-4e92-a875-e2bb303bcb96\" class=\"uc-button uc-button-size-l uc-button-contained  uc-button-mobile-size-m no-default-link-decoration\" href=\"\/\" target=\"_self\"><span>EMPEZAR ESC\u00c1NER<\/span><\/a>    <div class=\"audit-form-error\"><\/div>\n<\/form>\n    <script type=\"module\">\n        new AuditFormInline(\n            document.getElementById('audit-form-4fb98dfa-03eb-470d-8ebe-0e249e972ff9'),\n            {\"ajax_url\":\"https:\\\/\\\/usercentrics.com\\\/es\\\/wp-admin\\\/admin-ajax.php\",\"ajax_nonce\":\"ec127f4362\",\"scanning_button_text\":\"Escaneando...\",\"privacy_policy_audit_ajax_url\":\"https:\\\/\\\/usercentrics.com\\\/es\\\/wp-json\\\/forms\\\/privacy-policy-scan\"}        )\n    <\/script>\n                                                        <\/div>\n                            <div class=\"uc-cta__section\">\n                                                                    <div class=\"uc-cta__section__img-wrapper\">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"368\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/09\/Scan.svg?v=f93945a0080ac133\" class=\"attachment-large size-large\" alt=\"\" \/>                            <\/div>\n                                                            <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69d1548ef12bc\"));\n    <\/script>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"class_list":["post-7876","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<title>Prep\u00e1rate para el futuro con el Privacy-Led Marketing<\/title>\n<meta name=\"description\" content=\"La confianza en las empresas ha alcanzado m\u00ednimos hist\u00f3ricos. 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