{"id":7881,"date":"2025-07-25T02:58:06","date_gmt":"2025-07-25T00:58:06","guid":{"rendered":"https:\/\/stage.usercentrics.com\/es\/?page_id=7881"},"modified":"2026-04-24T17:19:40","modified_gmt":"2026-04-24T15:19:40","slug":"right-time-right-data-read","status":"publish","type":"page","link":"https:\/\/usercentrics.com\/es\/right-time-right-data-read\/","title":{"rendered":"Guided Experience &#8211; Reading"},"content":{"rendered":"<div class=\"alignfull uc-blog-hero uc-blog-hero--layout-embed uc-ctx--dark\" data-id=\"blog_hero_69f70891685cf\">\n        <div class=\"uc-blog-hero__inner container\">\n        <div class=\"uc-blog-hero__text\">\n                                            <h1 class=\"uc-blog-hero__title like-h1-upper no-default-margin\">\u00bfTUS CLIENTES NO CONF\u00cdAN EN TI?<\/h1>                                    <div class=\"uc-blog-hero__description\">Agobiar a tus clientes con preguntas y solicitudes no es la mejor idea. Aprende a reforzar la confianza en tu marca haciendo las preguntas adecuadas en el momento oportuno y siendo transparente sobre el uso de los datos.<\/div>\n                                                                                    <div class=\"uc-blog-hero__buttons\">\n                        <a id=\"4ab0f34b-118f-4087-84e1-7a6f52f85568\" class=\"uc-button uc-button-size-l uc-button-text  no-default-link-decoration uc-button-icon-right\" href=\"#h-el-estado-de-la-confianza-digital-en-2025-mas-que-un-requisito-legal\" target=\"\"><span>APRENDER M\u00c1S<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M10.8247 4.22632V16.4013L5.22471 10.8013L3.82471 12.2263L11.8247 20.2263L19.8247 12.2263L18.4247 10.8013L12.8247 16.4013V4.22632H10.8247Z\" fill=\"black\"\/>\n<\/svg>\n<\/a><a id=\"8b64a914-42f4-4887-b97a-b6aba3f293ae\" class=\"uc-button uc-button-size-l uc-button-outlined  no-default-link-decoration 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2.2625 9.13503 2.7875 7.91836C3.3125 6.70169 4.025 5.64336 4.925 4.74336C5.825 3.84336 6.88333 3.13086 8.1 2.60586C9.31667 2.08086 10.6167 1.81836 12 1.81836C13.3833 1.81836 14.6833 2.08086 15.9 2.60586C17.1167 3.13086 18.175 3.84336 19.075 4.74336C19.975 5.64336 20.6875 6.70169 21.2125 7.91836C21.7375 9.13503 22 10.435 22 11.8184V12.2684C22 12.4184 21.9833 12.5684 21.95 12.7184L20 12.1184V11.8184C20 9.58503 19.225 7.69336 17.675 6.14336C16.125 4.59336 14.2333 3.81836 12 3.81836C9.76667 3.81836 7.875 4.59336 6.325 6.14336C4.775 7.69336 4 9.58503 4 11.8184C4 14.0517 4.775 15.9434 6.325 17.4934C7.875 19.0434 9.76667 19.8184 12 19.8184H12.3L12.9 21.7684ZM20.525 22.3184L16.25 18.0434L15 21.8184L12 11.8184L22 14.8184L18.225 16.0684L22.5 20.3434L20.525 22.3184Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>                    <\/div>\n                                                                        <\/div>\n                            <div class=\"uc-blog-hero__background\">\n                    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KGaA, Konica Minolta, C.H. Beck, Hermes, a-Douglas\">\n    <div class=\"uc-logo-strip-track\"><img decoding=\"async\" width=\"744\" height=\"192\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2024\/07\/Osram_Logo.svg?v=1257c3d05d85cf6d\" class=\"attachment-full size-full wp-post-image\" alt=\"Osram\" loading=\"lazy\" \/><img decoding=\"async\" width=\"190\" height=\"29\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2022\/07\/cewe.svg?v=5651636669b645cb\" class=\"attachment-full size-full wp-post-image\" alt=\"CEWE Stiftung &amp; Co. KGaA\" loading=\"lazy\" \/><img decoding=\"async\" width=\"162\" height=\"30\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2021\/10\/Konica-Minolta.svg?v=ffb30637a59d790b\" class=\"attachment-full size-full wp-post-image\" alt=\"Konica Minolta\" loading=\"lazy\" \/><img decoding=\"async\" width=\"116\" height=\"30\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2021\/10\/CH-BECK.svg?v=225e965f238d8569\" class=\"attachment-full size-full wp-post-image\" alt=\"C.H. Beck\" loading=\"lazy\" \/><img decoding=\"async\" width=\"173\" height=\"27\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2021\/10\/Hermes.svg?v=6ba496e27cd00e8f\" class=\"attachment-full size-full wp-post-image\" alt=\"Hermes\" loading=\"lazy\" \/><img decoding=\"async\" width=\"141\" height=\"27\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2021\/06\/Douglas_Logo_blue.svg?v=135b9d158fbd7c8d\" class=\"attachment-full size-full wp-post-image\" alt=\"a-Douglas\" loading=\"lazy\" \/><\/div><\/div>\n\n\n<div class=\"bg-brand-azure uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row space-between container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:1;\">\n    \n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-el-estado-de-la-confianza-digital-en-2025-mas-que-un-requisito-legal\">El estado de la confianza digital en 2025: m\u00e1s que un requisito legal<\/h2>\n\n\n\n<p class=\"is-style-text-lg\" style=\"margin-top:var(--wp--preset--spacing--2-xl)\">Los consumidores son m\u00e1s conscientes de su privacidad, m\u00e1s selectivos y est\u00e1n dispuestos a prescindir de las marcas en las que no conf\u00edan. No se trata de rechazar el intercambio de datos, sino de exigir responsabilidades.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--xl)\"><div class=\"uc-card-counter uc-card-counter--columns-2 bg-primary\">\n    <div class=\"uc-card-counter__inner\">\n                    <div class=\"uc-card-counter__card\">\n                <div class=\"uc-card-counter__card__label like-h1 no-default-margin\">\n                    <span class=\"number\" data-value=\"62\">62<\/span>\n                                        <span>%<\/span>\n                <\/div>\n                <div class=\"uc-card-counter__card__description\">\n                    <p><span style=\"font-weight: 400;\">de los consumidores cree que se ha convertido en un producto<\/span><\/p>\n                <\/div>\n            <\/div>\n                    <div class=\"uc-card-counter__card\">\n                <div class=\"uc-card-counter__card__label like-h1 no-default-margin\">\n                    <span class=\"number\" data-value=\"46\">46<\/span>\n                                        <span>%<\/span>\n                <\/div>\n                <div class=\"uc-card-counter__card__description\">\n                    <p><span style=\"font-weight: 400;\">hace clic en \u00abaceptar todas\u00bb las cookies con menos frecuencia que hace tres a\u00f1os<\/span><\/p>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n\n\n<div class=\"uc-card-counter uc-card-counter--columns-2 bg-primary\">\n    <div class=\"uc-card-counter__inner\">\n                    <div class=\"uc-card-counter__card\">\n                <div class=\"uc-card-counter__card__label like-h1 no-default-margin\">\n                    <span class=\"number\" data-value=\"44\">44<\/span>\n                                        <span>%<\/span>\n                <\/div>\n                <div class=\"uc-card-counter__card__description\">\n                    <p><span style=\"font-weight: 400;\">afirma que la transparencia es el pilar de la confianza<\/span><\/p>\n                <\/div>\n            <\/div>\n                    <div class=\"uc-card-counter__card\">\n                <div class=\"uc-card-counter__card__label like-h1 no-default-margin\">\n                    <span class=\"number\" data-value=\"77\">77<\/span>\n                                        <span>%<\/span>\n                <\/div>\n                <div class=\"uc-card-counter__card__description\">\n                    <p><span style=\"font-weight: 400;\">de los consumidores no entiende c\u00f3mo se recopilan y utilizan sus datos<\/span><\/p>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n<\/div>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:2;\">\n    \n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/usercentrics.com\/es\/resources\/state-of-digital-trust-report\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"1372\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/6\/2025\/07\/Digital-Trust.png\" alt=\"Portada del informe \u00abThe State of Digital Trust 2025\u00bb con dos manos entrelazadas\" class=\"wp-image-7864\" style=\"aspect-ratio:3\/2;object-fit:cover\" srcset=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Digital-Trust.png 1584w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Digital-Trust-300x260.png 300w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Digital-Trust-1024x887.png 1024w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Digital-Trust-768x665.png 768w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Digital-Trust-1536x1330.png 1536w\" sizes=\"(max-width: 1584px) 100vw, 1584px\" \/><\/a><\/figure>\n\n\n<div id=\"uc-cta_69f70891707c3\" class=\"uc-cta uc-cta--button uc-cta--size-7 uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Existe una falta de confianza, pero tambi\u00e9n hay una oportunidad para que las marcas lideren con claridad y \u00e9tica.<\/div>\n                                        <div class=\"uc-cta__description\">\n                    <p>&nbsp;<\/p>\n                <\/div>\n                                                                    <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"8503a56f-c738-4e23-b18e-f8f4ca0c45a3\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"https:\/\/usercentrics.com\/es\/resources\/state-of-digital-trust-report\/\" target=\"\"><span>LEER INFORME AHORA<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69f70891707c3\"));\n    <\/script>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-off-white uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:3;\">\n    \n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-prepara-tu-marketing-para-el-futuro-con-nuestras-guias\">Prepara tu marketing para el futuro con nuestras gu\u00edas<\/h2>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:7;\">\n    \n<div class=\"uc-flex-row--background-right\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:4;\">\n    \n\n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--layout-guide uc-resources-card--js\" href=\"https:\/\/usercentrics.com\/guides\/contextual-consent\/\" target=\"_blank\" id=\"e2a7a34c-4ebe-452c-bb7a-61c7346549eb\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"48c2ccec-9d6a-42a4-96f5-68c997204b6f\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Guide<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Guide-Contextual_Consent-1.svg?v=1a2b6fe8015d53c2\" alt=\"\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">Jul 15, 2025<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        Contextual consent                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">Navigating the complexities of data privacy is a growing challenge for marketers and advertisers. This guide to contextual consent breaks down what it means, why it\u2019s critical for building trust, and how it can enhance campaign effectiveness while keeping your strategies aligned with data privacy regulations. Discover actionable insights and strategies tailored for success in Privacy-Led Marketing.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"b4c17b58-4c93-4c6d-99e6-41820ba73f3f\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Leer m\u00e1s<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:5;\">\n    \n\n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--layout-guide uc-resources-card--js\" href=\"https:\/\/usercentrics.com\/guides\/future-of-data-in-marketing\/\" target=\"_blank\" id=\"04aacae6-38d6-41a1-845f-f43198898655\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"7e57e927-a968-4d88-a874-9b48379f5874\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Guide<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Guide-Future-of-data.svg?v=62673d07a2321272\" alt=\"\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">Jul 15, 2025<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        Future of data in marketing                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">Navigating the complexities of data privacy is a growing challenge for marketers and advertisers. This guide to contextual consent breaks down what it means, why it\u2019s critical for building trust, and how it can enhance campaign effectiveness while keeping your strategies aligned with data privacy regulations. Discover actionable insights and strategies tailored for success in Privacy-Led Marketing.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"13db5c33-f90d-4ae8-b1f2-6ea971b94bc8\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Leer m\u00e1s<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:6;\">\n    \n\n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--layout-knowledge uc-resources-card--full-width-cover uc-resources-card--js\" href=\"https:\/\/usercentrics.com\/guides\/cookieless-marketing\/cookieless-future\/\" target=\"_blank\" id=\"2ea01f8c-20bb-4a15-b946-590a9fe818ba\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"0af009f6-0471-4f0e-b44e-1939a64bd9fe\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Art\u00edculo<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/uc_blog_1000x1000_cookieless_future_a.jpg\" alt=\"\" srcset=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/uc_blog_1000x1000_cookieless_future_a.jpg 1000w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/uc_blog_1000x1000_cookieless_future_a-300x300.jpg 300w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/uc_blog_1000x1000_cookieless_future_a-150x150.jpg 150w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/uc_blog_1000x1000_cookieless_future_a-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">Jul 15, 2025<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        How to prepare your marketing strategy for a cookieless future                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">The cookieless future is becoming the cookieless present. Digital marketing and advertising require new solutions, like access to first-party data, consent management, and integrated tools to meet updated requirements from Google and other platforms.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"987bd2a1-d352-46c0-9d9c-659547ff086a\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Leer m\u00e1s<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n\n<\/div>\n\n<\/div><\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-primary-dark uc-flex-row--background-right uc-ctx--dark\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:8;align-self:center;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-por-que-el-privacy-led-marketing-es-el-futuro\">\u00bfPor qu\u00e9 el Privacy-Led Marketing es el futuro?<\/h2>\n\n\n\n<p class=\"is-style-text-lg\" style=\"margin-top:var(--wp--preset--spacing--2-xl)\">A lo largo de la historia, el marketing ha experimentado una evoluci\u00f3n significativa aproximadamente cada veinte a\u00f1os. Pero desde la d\u00e9cada de 2020, la privacidad se ha convertido en el principal motor de las estrategias de marketing.<\/p>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:17;\">\n    \n<div class=\"uc-flex-row has-divider\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:9;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-1960-inicios-del-marketing\">1960: inicios del marketing<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">Las cuatro Ps del marketing definen c\u00f3mo aprendemos y ejecutamos el marketing: producto, precio, plaza (lugar) y promoci\u00f3n.<\/p>\n\n\n\n<p class=\"is-style-label-s\">Basic Marketing: A Managerial Approach de E. Jerome McCarthy<\/p>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:10;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"605\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/6\/2025\/07\/Where-marketing-began-1024x605.png\" alt=\"\" class=\"wp-image-7865\" srcset=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Where-marketing-began-1024x605.png 1024w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Where-marketing-began-300x177.png 300w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Where-marketing-began-768x454.png 768w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Where-marketing-began.png 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row has-divider\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);--to: -1;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:11;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"605\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/6\/2025\/07\/The-birth-of-big-consumer-marketing-1024x605.png\" alt=\"\" class=\"wp-image-7866\" srcset=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/The-birth-of-big-consumer-marketing-1024x605.png 1024w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/The-birth-of-big-consumer-marketing-300x177.png 300w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/The-birth-of-big-consumer-marketing-768x454.png 768w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/The-birth-of-big-consumer-marketing.png 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:12;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-1980-el-origen-del-marketing-a-gran-escala\">1980: el origen del marketing a gran escala<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">Estall\u00f3 la era del consumismo masivo, las marcas ic\u00f3nicas y la televisi\u00f3n. Booms y Bitner a\u00f1adieron tres pilares m\u00e1s: personas, procesos y pruebas f\u00edsicas, para reflejar la creciente importancia de los servicios y las experiencias en un mercado que evolucionaba vertiginosamente.<\/p>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row has-divider\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:13;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-2000-el-boom-de-los-datos\">2000: el boom de los datos<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">Recopilar datos parec\u00eda ser \u00abgratis\u00bb, y los profesionales del marketing se volcaron en ellos. La tecnolog\u00eda explot\u00f3 y la personalizaci\u00f3n se convirti\u00f3 en la joya de la corona. Este hito digital introduce la octava P del marketing: la productividad.<\/p>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:14;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"606\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/6\/2025\/07\/The-data-driven-BOOM-1024x606.png\" alt=\"\" class=\"wp-image-7867\" srcset=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/The-data-driven-BOOM-1024x606.png 1024w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/The-data-driven-BOOM-300x178.png 300w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/The-data-driven-BOOM-768x455.png 768w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/The-data-driven-BOOM.png 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row has-divider\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);--to: -1;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:15;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"605\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/6\/2025\/07\/The-privacy-reckoning-1024x605.png\" alt=\"\" class=\"wp-image-7868\" srcset=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/The-privacy-reckoning-1024x605.png 1024w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/The-privacy-reckoning-300x177.png 300w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/The-privacy-reckoning-768x454.png 768w, https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/The-privacy-reckoning.png 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:16;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-2016-hasta-ahora-la-privacidad-en-el-punto-de-mira\">2016 hasta ahora: la privacidad en el punto de mira<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">El uso indebido de datos genera desconfianza y la necesidad de legislar, el mundo del marketing intenta adaptarse. Las plataformas de consentimiento, los marcos IAB, la privacidad UX y las grandes empresas tecnol\u00f3gicas como Apple empezaron a redefinir las expectativas al darse cuenta de que la confianza impulsa los resultados m\u00e1s que la precisi\u00f3n: la privacidad se convierte en la novena P del marketing.<\/p>\n\n<\/div>\n\n<\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-related-products alignfull uc-related-products--hide-desktop-buttons\" id=\"related_products_69f708917cab5\">\n    <div class=\"uc-related-products__inner container\">\n        <h2 class=\"uc-related-products__header like-h2 no-default-margin\">Explora nuestras soluciones de privacidad<\/h2>            <div class=\"uc-slider\" id=\"slider_69f708917ca4b\">\n                    <div class=\"uc-slider__actions\">\n                                    <div class=\"uc-slider__bar\">\n                                                                                    <div class=\"uc-slider__bar-item\"\n                                     data-to=\"0\"><\/div>\n\n                                                            <div class=\"uc-slider__bar-item\"\n                                     data-to=\"1\"><\/div>\n\n                                                            <div class=\"uc-slider__bar-item\"\n                                     data-to=\"2\"><\/div>\n\n                                                                        <\/div>\n                                                    <div class=\"uc-slider__buttons\">\n                        <button type=\"button\" class=\"uc-button uc-button-size-l uc-button-contained\"\n                                aria-label=\"Previous\" disabled>\n                            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M16 22L6 12L16 2L17.775 3.775L9.55 12L17.775 20.225L16 22Z\" fill=\"black\"\/>\n<\/svg>\n                        <\/button>\n                        <button type=\"button\" class=\"uc-button uc-button-size-l uc-button-contained\"\n                                aria-label=\"Next\">\n                            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M8.52476 22.3682L6.74976 20.5932L14.9748 12.3682L6.74976 4.14316L8.52476 2.36816L18.5248 12.3682L8.52476 22.3682Z\" fill=\"black\"\/>\n<\/svg>\n                        <\/button>\n                    <\/div>\n                            <\/div>\n                <div class=\"uc-slider__window\">\n            <div class=\"uc-slider__track\">\n                <div class=\"uc-related-products__card\">\n            <div class=\"uc-related-products__card__text\">\n                            <div\n                    class=\"uc-related-products__card__title like-h4 no-default-margin\">Usercentrics Web CMP<\/div>\n                                        <div\n                    class=\"uc-related-products__card__description\">Permanece al d\u00eda de los cambios normativos, recopila datos cedidos, desbloquea nuevas oportunidades de marketing con nuestra plataforma de gesti\u00f3n de consentimientos certificada por Google.<\/div>\n                    <\/div>\n    \n    <img decoding=\"async\" width=\"630\" height=\"530\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/07\/Web-Usercentrics.svg?v=ec4fba7a38017d66\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n    <div class=\"uc-related-products__card__hover uc-ctx--blue\">\n        <div class=\"uc-related-products__card__title like-h5 no-default-margin\">\n                        Usercentrics Web CMP        <\/div>\n                    <ul class=\"uc-related-products__card__features is-style-text-md is-style-uc-shield-bullet no-default-margin\">\n                <li>Cumple la normativa mundial sobre privacidad de datos y las pol\u00edticas de las plataformas publicitarias.<\/li><li>Aumenta la monetizaci\u00f3n.<\/li><li>Ofrece experiencias personalizadas para aumentar la confianza.<\/li><li>Disfruta de funciones y asistencia del mejor nivel.<\/li>            <\/ul>\n                    <a id=\"d3c86b6a-a447-4cf5-8e1f-f16aed74eb2a\" class=\"uc-button uc-button-size-l uc-button-link  no-default-link-decoration uc-button-icon-right uc-related-products__card__link\" href=\"https:\/\/usercentrics.com\/es\/website-consent-management\/\" target=\"\"><span>Descubrir m\u00e1s<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>    <\/div>\n<\/div>\n<div class=\"uc-related-products__card\">\n            <div class=\"uc-related-products__card__text\">\n                            <div\n                    class=\"uc-related-products__card__title like-h4 no-default-margin\">Cookiebot CMP<\/div>\n                                        <div\n                    class=\"uc-related-products__card__description\">Recopila y gestiona el consentimiento de los usuarios con nuestra soluci\u00f3n lista para usar. F\u00e1cil de integrar. Flexible. Fiable. 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M                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">Sitios webs y apps en 195 pa\u00edses<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"8.8\"> 8.8<\/span>\n                                                <span>\n                            &nbsp; mil M                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">Consentimientos al mes<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"99\"> 99<\/span>\n                                                <span>\n                            %+                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">Tasa de retenci\u00f3n del cliente<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"4.3\"> 4.3<\/span>\n                                                <span>\n                            \/5                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">Puntuaci\u00f3n en G2<\/div>\n                <\/div>\n                                    <\/div>\n    <\/div>\n\n\n<div id=\"uc-cta_69f708917f216\" class=\"uc-cta uc-cta--illustration alignfull uc-cta--size-full uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Comprueba si tu sitio web o aplicaci\u00f3n cumple la normativa sobre privacidad<\/div>\n                                        <div class=\"uc-cta__description\">\n                    <p>\u00bfNo sabes si tu sitio web o aplicaci\u00f3n cumple las normas de privacidad? 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