{"id":9545,"date":"2026-01-30T12:50:16","date_gmt":"2026-01-30T11:50:16","guid":{"rendered":"https:\/\/stage.usercentrics.com\/es\/?page_id=9545"},"modified":"2026-03-18T13:24:15","modified_gmt":"2026-03-18T12:24:15","slug":"meta-signals-gateway","status":"publish","type":"page","link":"https:\/\/usercentrics.com\/es\/meta-signals-gateway\/","title":{"rendered":"Meta signals gateway"},"content":{"rendered":"<div class=\"alignfull uc-blog-hero uc-blog-hero--has-image uc-blog-hero--has-badge uc-blog-hero--layout-product uc-blog-hero--no-bg-shield uc-ctx--blue\" data-id=\"blog_hero_69d620bb11eb8\">\n            <div class=\"uc-blog-hero__badge\">\n                            <div class=\"like-text-sm\">En colaboraci\u00f3n con<\/div>\n                        <img loading=\"lazy\" decoding=\"async\" width=\"948\" height=\"191\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2026\/01\/MetaLogo.svg?v=6676b2fcb902c594\" class=\"attachment-full size-full\" alt=\"\" \/>        <\/div>\n        <div class=\"uc-blog-hero__inner\">\n        <div class=\"uc-blog-hero__text\">\n                                            <h1 class=\"uc-blog-hero__title like-h1-upper no-default-margin\">Reduce el coste de tus campa\u00f1as con Meta Signals Gateway<\/h1>                                    <div class=\"uc-blog-hero__description\">Obt\u00e9n mejores resultados en Meta, <a href=\"#h-how-to-reduce-cost-of-acquisition\">reduce el CPA hasta un 33%<\/a> y saca m\u00e1s partido a tu inversi\u00f3n publicitaria. Usercentrics Meta Signals Gateway env\u00eda datos de alta calidad desde tu sitio web y fuentes offline a Meta y m\u00e1s all\u00e1. Activaci\u00f3n sencilla y 100&nbsp;% sin c\u00f3digo.<\/div>\n                                                                                    <div class=\"uc-blog-hero__buttons\">\n                        <a id=\"fb4f6b48-7913-4f3c-a8d0-fdb8d141efd2\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"https:\/\/sst.usercentrics.eu\/?utm_source=usercentrics_sgw&amp;utm_medium=landing_page&amp;utm_campaign=usercentrics_sgw&amp;source_website=usercentrics.com&amp;sst_action=signup\" target=\"_blank\"><span>EMPIEZA GRATIS<\/span><\/a><a id=\"bbb6f6c2-b1af-43d2-92f0-882e191f43c2\" class=\"uc-button uc-button-size-m uc-button-outlined  no-default-link-decoration uc-button-icon-left\" href=\"https:\/\/usercentrics.com\/es\/product-demo\/#sst\" target=\"\"><span>Explorar demo<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M11.7 17.8184C10.1 17.735 8.75 17.1184 7.65 15.9684C6.55 14.8184 6 13.435 6 11.8184C6 10.1517 6.58333 8.73503 7.75 7.56836C8.91667 6.40169 10.3333 5.81836 12 5.81836C13.6167 5.81836 15 6.36836 16.15 7.46836C17.3 8.56836 17.9167 9.91836 18 11.5184L15.9 10.8934C15.6833 9.99336 15.2167 9.25586 14.5 8.68086C13.7833 8.10586 12.95 7.81836 12 7.81836C10.9 7.81836 9.95833 8.21003 9.175 8.99336C8.39167 9.77669 8 10.7184 8 11.8184C8 12.7684 8.2875 13.6017 8.8625 14.3184C9.4375 15.035 10.175 15.5017 11.075 15.7184L11.7 17.8184ZM12.9 21.7684C12.75 21.8017 12.6 21.8184 12.45 21.8184H12C10.6167 21.8184 9.31667 21.5559 8.1 21.0309C6.88333 20.5059 5.825 19.7934 4.925 18.8934C4.025 17.9934 3.3125 16.935 2.7875 15.7184C2.2625 14.5017 2 13.2017 2 11.8184C2 10.435 2.2625 9.13503 2.7875 7.91836C3.3125 6.70169 4.025 5.64336 4.925 4.74336C5.825 3.84336 6.88333 3.13086 8.1 2.60586C9.31667 2.08086 10.6167 1.81836 12 1.81836C13.3833 1.81836 14.6833 2.08086 15.9 2.60586C17.1167 3.13086 18.175 3.84336 19.075 4.74336C19.975 5.64336 20.6875 6.70169 21.2125 7.91836C21.7375 9.13503 22 10.435 22 11.8184V12.2684C22 12.4184 21.9833 12.5684 21.95 12.7184L20 12.1184V11.8184C20 9.58503 19.225 7.69336 17.675 6.14336C16.125 4.59336 14.2333 3.81836 12 3.81836C9.76667 3.81836 7.875 4.59336 6.325 6.14336C4.775 7.69336 4 9.58503 4 11.8184C4 14.0517 4.775 15.9434 6.325 17.4934C7.875 19.0434 9.76667 19.8184 12 19.8184H12.3L12.9 21.7684ZM20.525 22.3184L16.25 18.0434L15 21.8184L12 11.8184L22 14.8184L18.225 16.0684L22.5 20.3434L20.525 22.3184Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>                    <\/div>\n                                                                        <\/div>\n                            <div class=\"uc-blog-hero__background\">\n                                                                    <div class=\"uc-blog-hero__image-wp\">\n                                                                                                                        <img decoding=\"async\" fetchpriority='high'class=\"uc-blog-hero__image\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2026\/01\/Reduce-campaign-costs.svg?v=f9d8b5f082678f18\" width=\"493\" height=\"383\" alt=\"Reduce campaign costs\">                                                                                                        <\/div>\n                                                                            <\/div>\n                    <\/div>\n    <\/div>\n\n\n<div class=\"bg-brand-azure uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:2;\">\n    \n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:1;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-impacto-real-en-los-datos-propios\"><strong>Impacto real en los datos propios<\/strong><\/h2>\n\n\n\n<p class=\"is-style-text-lg\" style=\"margin-top:var(--wp--preset--spacing--2-xl)\">Los estudios de Deloitte* muestran que las empresas que utilizan estrategias personalizadas basadas en datos propios obtienen mejores resultados de marketing y reducen los costes de adquisici\u00f3n.<\/p>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-card-counter uc-card-counter--columns-4\">\n    <div class=\"uc-card-counter__inner\">\n                    <div class=\"uc-card-counter__card\">\n                <div class=\"uc-card-counter__card__label like-h1 no-default-margin\">\n                    <span class=\"number\" data-value=\"27\">27<\/span>\n                                        <span>%<\/span>\n                <\/div>\n                <div class=\"uc-card-counter__card__description\">\n                    <p>de aumento en la tasa de conversi\u00f3n<\/p>\n                <\/div>\n            <\/div>\n                    <div class=\"uc-card-counter__card\">\n                <div class=\"uc-card-counter__card__label like-h1 no-default-margin\">\n                    <span class=\"number\" data-value=\"23\">23<\/span>\n                                        <span>%<\/span>\n                <\/div>\n                <div class=\"uc-card-counter__card__description\">\n                    <p>de aumento en la satisfacci\u00f3n del cliente<\/p>\n                <\/div>\n            <\/div>\n                    <div class=\"uc-card-counter__card\">\n                <div class=\"uc-card-counter__card__label like-h1 no-default-margin\">\n                    <span class=\"number\" data-value=\"20\">20<\/span>\n                                        <span>%<\/span>\n                <\/div>\n                <div class=\"uc-card-counter__card__description\">\n                    <p>de aumento en el gasto por cliente<\/p>\n                <\/div>\n            <\/div>\n                    <div class=\"uc-card-counter__card\">\n                <div class=\"uc-card-counter__card__label like-h1 no-default-margin\">\n                    <span class=\"number\" data-value=\"18\">18<\/span>\n                                        <span>%<\/span>\n                <\/div>\n                <div class=\"uc-card-counter__card__description\">\n                    <p>menos en los costes de adquisici\u00f3n<\/p>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n\n\n<a id=\"ae69c3d2-1d39-42c4-99d5-dafb6bc4a61d\" class=\"uc-button uc-button-size-s uc-button-link  no-default-link-decoration\" href=\"https:\/\/www.facebook.com\/business\/news\/deloitte-paper-advertiser-first-party-data-strategies\" target=\"_blank\"><span>*Fuente: basada en un metaan\u00e1lisis de 15 experimentos A\/B con un nivel de confianza del 99 % utilizando Conversions API Gateway.<\/span><\/a>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-flex-row--background-right\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:7;\">\n    \n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:3;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-obten-mas-de-tus-datos\"><strong>Obt\u00e9n m\u00e1s de tus datos<\/strong><\/h2>\n\n\n\n<p class=\"is-style-text-lg\" style=\"margin-top:var(--wp--preset--spacing--2-xl)\">Los datos propios provienen directamente de tu audiencia. Activa Signals Gateway con Usercentrics para sacarles el m\u00e1ximo partido.<\/p>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:4;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-image\">\n                        <img decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2026\/01\/Server_Side_Tracking.svg?v=7b505809d676e944\" class=\"attachment-full size-full\" alt=\"Server Side Tracking\" loading=\"lazy\" aria-hidden=\"true\" \/>            <\/div>\n    <div class=\"uc-icon-number__title\">Aumenta el valor de los datos<\/div>\n\n    <div class=\"uc-icon-number__description\"><p>Obt\u00e9n m\u00e1s valor de tus datos propios: mejora la segmentaci\u00f3n, reduce los costes de adquisici\u00f3n y haz que cada campa\u00f1a cuente.<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:5;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-image\">\n                        <img decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2026\/01\/Chart-grow.svg?v=0f451decd967c9f3\" class=\"attachment-full size-full\" alt=\"Chart grow\" loading=\"lazy\" aria-hidden=\"true\" \/>            <\/div>\n    <div class=\"uc-icon-number__title\">Mejora los resultados<\/div>\n\n    <div class=\"uc-icon-number__description\"><p>La integraci\u00f3n con Pixel de Meta y la API de conversiones te ofrece una forma m\u00e1s estable y segura de enviar datos, lo que mejora la calidad de las se\u00f1ales y el rendimiento de las campa\u00f1as.<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:6;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-image\">\n                        <img decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2026\/01\/Rocket.svg?v=bf42500ba423bf9f\" class=\"attachment-full size-full\" alt=\"Rocket\" loading=\"lazy\" aria-hidden=\"true\" \/>            <\/div>\n    <div class=\"uc-icon-number__title\">Prep\u00e1rate para el futuro<\/div>\n\n    <div class=\"uc-icon-number__description\"><p>Adoptar Signals Gateway te ayuda a preparar tu negocio para el futuro, adelantarte a la competencia y adaptarte con facilidad a un entorno digital en constante cambio.<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-primary-dark uc-flex-row--background-right uc-ctx--dark\" style=\"\" ><div class=\"uc-flex-row flexy container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:8;\">\n    \n\n<figure class=\"wp-block-image size-full desktop\"><img loading=\"lazy\" decoding=\"async\" height=\"600\" width=\"1440\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/6\/2026\/01\/MetaSignalsGraph.svg\" alt=\"Meta Signals Graph\" class=\"wp-image-9539\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full mobile\"><img loading=\"lazy\" decoding=\"async\" height=\"731\" width=\"360\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/6\/2026\/01\/MetaSignalsGraphMobile.svg\" alt=\"Meta Signals Graph\" class=\"wp-image-9540\" style=\"object-fit:cover\"\/><\/figure>\n\n<\/div>\n\n<\/div><\/div>\n\n\n<style>\n    @media all and (min-width: 1024px) {\n        .mobile {\n            display: none;\n        }\n    }\n    @media all and (max-width: 1023px) {\n        .desktop {\n            display: none;\n        }\n    }\n<\/style>\n\n\n<div class=\"uc-cards-slider uc-cards-slider--layout-default uc-ctx--dark uc-cards-slider--appearing-animation\">\n        <div class=\"container\">\n                            <div class=\"uc-cards-slider__heading\">\n                <div class=\"uc-cards-slider__heading__title like-h2 no-default-margin\">\n                    Meta Signals Gateway trabaja por ti                <\/div>\n\n                            <\/div>\n                    <div class=\"uc-slider uc-slider--not-drag\" id=\"slider_69d620bb218fb\">\n                <div class=\"uc-slider__window\">\n            <div class=\"uc-slider__track\">\n                <div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            M\u00e1s all\u00e1 de Meta        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Puedes usar Signals Gateway para enviar datos no solo a Meta, sino tambi\u00e9n a otros destinos, sin necesidad de informar a Meta.<\/p>\n<p>&nbsp;<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Funciones independientes de Meta        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Aprovecha funciones independientes de Meta, como la integraci\u00f3n con Google BigQuery o la creaci\u00f3n de audiencias para acceder a an\u00e1lisis m\u00e1s profundos, informes personalizados y una mayor activaci\u00f3n de datos propios.<br \/>\n&nbsp;<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Conecta fuentes de datos con herramientas de marketing        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Conecta tus fuentes de datos mediante Signals Gateway Pixel, Signals Gateway SDK y tus CRM. Env\u00eda datos f\u00e1cilmente desde sitios web, aplicaciones, eventos offline y formularios de leads.<br \/>\n&nbsp;<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n            <script type=\"module\">\n            new Uc_Slider(document.querySelector(\"#slider_69d620bb218fb\"), {\"drag_enabled\":false,\"is_qa_card\":false})\n        <\/script>\n                        <\/div>\n<\/div>\n\n\n<div class=\"uc-flex-row--background-right\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:13;\">\n    \n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:9;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-como-reducir-los-costes-de-adquisicion\"><strong>C\u00f3mo reducir los costes de adquisici\u00f3n<\/strong><\/h2>\n\n\n\n<p class=\"is-style-text-lg\" style=\"margin-top:var(--wp--preset--spacing--2-xl)\">El siguiente ejemplo muestra c\u00f3mo una empresa con un CPA actual de 10 \u20ac en Meta pasa de una configuraci\u00f3n b\u00e1sica de seguimiento (solo con el Meta Pixel en client-side) a una configuraci\u00f3n \u00f3ptima que combina Meta Pixel, la API de conversiones y Signals Gateway Pixel.<\/p>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:10;\">\n    \n<div class=\"uc-cpa-card uc-ctx--base\">\n            <div class=\"uc-cpa-card__content like-text-lg\">\n            <p>Configuraci\u00f3n b\u00e1sica<\/p>\n<ul>\n<li>Meta Pixel (lado del cliente)<\/li>\n<\/ul>\n        <\/div>\n                <div class=\"uc-cpa-card__cpa-label like-h3\">\n            CPA \u20ac10        <\/div>\n        <div class=\"uc-cpa-card__cost like-text-lg uc-cpa-card__cost--hidden\">\n        <img decoding=\"async\" src=\"\/wp-content\/themes\/usercentrics\/components\/blocks\/cpa-card\/img\/ArrowDownward.svg\"\n             width=\"40\" height=\"40\" alt=\"Lower cost\" loading=\"lazy\">\n            <\/div>\n<\/div>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:11;\">\n    \n<div class=\"uc-cpa-card uc-ctx--base\">\n            <div class=\"uc-cpa-card__content like-text-lg\">\n            <p>Configuraci\u00f3n intermedia<\/p>\n<ul>\n<li>Meta Pixel (lado del cliente)<\/li>\n<li>API de conversiones<\/li>\n<\/ul>\n        <\/div>\n                <div class=\"uc-cpa-card__cpa-label like-h3\">\n            CPA \u20ac8.70        <\/div>\n        <div class=\"uc-cpa-card__cost like-text-lg\">\n        <img decoding=\"async\" src=\"\/wp-content\/themes\/usercentrics\/components\/blocks\/cpa-card\/img\/ArrowDownward.svg\"\n             width=\"40\" height=\"40\" alt=\"Lower cost\" loading=\"lazy\">\n        Coste 13 % inferior    <\/div>\n<\/div>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:12;\">\n    \n<div class=\"uc-cpa-card uc-cpa-card--featured uc-ctx--base\">\n            <div class=\"uc-cpa-card__content like-text-lg\">\n            <p>Configuraci\u00f3n \u00f3ptima<\/p>\n<ul>\n<li>Meta Pixel (lado del cliente)<\/li>\n<li>API de conversiones<\/li>\n<li>Signals Gateway Pixel<\/li>\n<\/ul>\n        <\/div>\n                <div class=\"uc-cpa-card__cpa-label like-h3\">\n            CPA \u20ac6.70        <\/div>\n        <div class=\"uc-cpa-card__cost like-text-lg\">\n        <img decoding=\"async\" src=\"\/wp-content\/themes\/usercentrics\/components\/blocks\/cpa-card\/img\/ArrowDownward.svg\"\n             width=\"40\" height=\"40\" alt=\"Lower cost\" loading=\"lazy\">\n        Coste 33 % inferior    <\/div>\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<a id=\"2f4b842c-d2f3-45f9-9e15-d6680fabdbfc\" class=\"uc-button uc-button-size-s uc-button-link  no-default-link-decoration\" href=\"#how-is-the-cpa-reduction-with-meta-signals-gateway-calculated\" target=\"_blank\"><span>Consulta c\u00f3mo se calcula la reducci\u00f3n del CPA*<\/span><\/a>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-azure uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:18;\">\n    \n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:14;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-por-que-activar-signals-gateway-con-usercentrics\"><strong>Por qu\u00e9 activar Signals Gateway con Usercentrics<\/strong><\/h2>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:15;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-number\">\n                    <div class=\"uc-icon-number__icon__number no-default-margin\">1<\/div>\n    <\/div>\n    <div class=\"uc-icon-number__title\">Configuraci\u00f3n server-side sencilla<\/div>\n\n    <div class=\"uc-icon-number__description\"><p class=\"like-text-lg\">Activa Meta Gateway en cuesti\u00f3n de minutos con un asistente guiado y sin necesidad de programar, sin contar con desarrolladores ni realizar configuraciones en el servidor.<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:16;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-number\">\n                    <div class=\"uc-icon-number__icon__number no-default-margin\">2<\/div>\n    <\/div>\n    <div class=\"uc-icon-number__title\">Infraestructura que prioriza la privacidad<\/div>\n\n    <div class=\"uc-icon-number__description\"><p class=\"like-text-lg\">Puedes configurarlo para que solo se compartan datos propios con consentimiento, cumpliendo as\u00ed con el RGPD, la CCPA y la DMA.<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:17;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-number\">\n                    <div class=\"uc-icon-number__icon__number no-default-margin\">3<\/div>\n    <\/div>\n    <div class=\"uc-icon-number__title\">Mejor segmentaci\u00f3n y atribuci\u00f3n<\/div>\n\n    <div class=\"uc-icon-number__description\"><p class=\"like-text-lg\">Env\u00eda datos m\u00e1s limpios y sin duplicaci\u00f3n a la API de conversiones de Meta para crear audiencias con mayor precisi\u00f3n y optimizar tus campa\u00f1as.<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-primary-dark uc-flex-row--background-right uc-ctx--dark\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:20;\">\n    \n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:19;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-obten-hoy-el-hosting-de-signals-gateway\"><strong>Obt\u00e9n hoy el hosting de Signals Gateway<\/strong><\/h2>\n\n\n\n<p class=\"is-style-text-lg\" style=\"margin-top:var(--wp--preset--spacing--2-xl)\">Activa tu Meta Signals Gateway y empieza a mejorar el rendimiento de tus campa\u00f1as.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"uc-article-list-timeline uc-article-list-timeline--empty-header uc-article-list-timeline--no-image uc-ctx--dark\" style=\"\">\n        <div class=\"uc-article-list-timeline__list\">\n                    <div class=\"uc-article-list-timeline__item\">\n                <div class=\"uc-article-list-timeline__item-graphics \">\n                    <div class=\"uc-article-list-timeline__item-bullet uc-article-list-timeline__item-bullet--icon\">\n                        <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M9.63335 17.838L3.93335 12.138L5.35835 10.713L9.63335 14.988L18.8084 5.81299L20.2334 7.23799L9.63335 17.838Z\" fill=\"black\"\/>\n<\/svg>\n                    <\/div>\n                <\/div>\n\n                <div class=\"uc-article-list-timeline__item-content\">\n                                            <h5 class=\"uc-article-list-timeline__item-title\">                        Sin mantenimiento                        <\/h5>                                        <div class=\"uc-article-list-timeline__item-description\">\n                        <p>Nos encargamos del hosting, las actualizaciones y de monitorizar el rendimiento.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"uc-article-list-timeline__item\">\n                <div class=\"uc-article-list-timeline__item-graphics \">\n                    <div class=\"uc-article-list-timeline__item-bullet uc-article-list-timeline__item-bullet--icon\">\n                        <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M9.63335 17.838L3.93335 12.138L5.35835 10.713L9.63335 14.988L18.8084 5.81299L20.2334 7.23799L9.63335 17.838Z\" fill=\"black\"\/>\n<\/svg>\n                    <\/div>\n                <\/div>\n\n                <div class=\"uc-article-list-timeline__item-content\">\n                                            <h5 class=\"uc-article-list-timeline__item-title\">                        M\u00e1s valor en menos tiempo                        <\/h5>                                        <div class=\"uc-article-list-timeline__item-description\">\n                        <p>Empieza a enviar se\u00f1ales de alta calidad y con consentimiento a Meta en cuesti\u00f3n de d\u00edas, no semanas.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"uc-article-list-timeline__item\">\n                <div class=\"uc-article-list-timeline__item-graphics \">\n                    <div class=\"uc-article-list-timeline__item-bullet uc-article-list-timeline__item-bullet--icon\">\n                        <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M9.63335 17.838L3.93335 12.138L5.35835 10.713L9.63335 14.988L18.8084 5.81299L20.2334 7.23799L9.63335 17.838Z\" fill=\"black\"\/>\n<\/svg>\n                    <\/div>\n                <\/div>\n\n                <div class=\"uc-article-list-timeline__item-content\">\n                                            <h5 class=\"uc-article-list-timeline__item-title\">                        Integraci\u00f3n sin trabas                        <\/h5>                                        <div class=\"uc-article-list-timeline__item-description\">\n                        <p>Funciona f\u00e1cilmente con tu CMP y configuraci\u00f3n de seguimiento existentes, con la API de conversiones de Meta y con otros destinos de marketing.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"uc-article-list-timeline__item\">\n                <div class=\"uc-article-list-timeline__item-graphics \">\n                    <div class=\"uc-article-list-timeline__item-bullet uc-article-list-timeline__item-bullet--icon\">\n                        <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M9.63335 17.838L3.93335 12.138L5.35835 10.713L9.63335 14.988L18.8084 5.81299L20.2334 7.23799L9.63335 17.838Z\" fill=\"black\"\/>\n<\/svg>\n                    <\/div>\n                <\/div>\n\n                <div class=\"uc-article-list-timeline__item-content\">\n                                            <h5 class=\"uc-article-list-timeline__item-title\">                        El cumplimiento es lo primero                        <\/h5>                                        <div class=\"uc-article-list-timeline__item-description\">\n                        <p>Puedes configurarlo para que env\u00ede \u00fanicamente datos con consentimiento a las plataformas publicitarias de Meta.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-quote\">\n    <div class=\"uc-quote__inner\" style=\"--photo-size: var(--sz-128);\">\n                <div class=\"uc-quote__text\">\u00abSi inviertes 1.000 \u20ac al mes en Meta, pasarte a Signals Gateway Pixel podr\u00eda darte el mismo n\u00famero de conversiones por unos 670 \u20ac \u2014es decir, un ahorro de 330 \u20ac cada mes\u00bb<\/div>\n                <div class=\"uc-quote__author-info\">\n                            <div class=\"uc-quote__photo-wp\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2026\/01\/TonyPrecigout.png\"\n                         srcset=\"\"\n                         alt=\"Tony Precigout\"\n                         class=\"uc-quote__photo\"\n                         width=\"128\"\n                         height=\"128\"\n                         sizes=\"128px\"\n                    >\n                <\/div>\n                        <div class=\"uc-quote__author-info__text\">\n                                    <div class=\"uc-quote__author like-h5 no-default-margin\">Tony Precigout<\/div>\n                                                    <div class=\"uc-quote__position\">&mdash; Director de Crecimiento en Holded<\/div>\n                                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"uc-pricing uc-pricing--layout-cols-4 uc-pricing--template-sst uc-pricing--template-sst--offer-styled\" data-platform=\"Meta SGW\">\n    <div class=\"uc-pricing__inner container\">\n                            <div class=\"uc-pricing__heading\">\n                <h2 class=\"no-default-margin\">Planes y precios<\/h2>\n            <\/div>\n                            <div class=\"uc-pricing__description\">\n                                    <div class=\"uc-pricing__description__inner uc-pricing__description__inner--early-access\">\n                                                    <div\n                                class=\"uc-pricing__description__early-access-badge like-label-m\">\n                                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/usercentrics.com\/es\/wp-content\/uploads\/sites\/6\/2025\/08\/Celebration.svg?v=1bc2bbfc8e2827a9\"\n                                     alt=\"Oferta especial de lanzamiento\"\n                                     width=\"16\"\n                                     height=\"16\">\n                                Oferta especial de lanzamiento                            <\/div>\n                                                <p data-start=\"84\" data-end=\"128\"><strong data-start=\"84\" data-end=\"128\">Obt\u00e9n los primeros 20.000 eventos gratis<\/strong><\/p>\n<p class=\"like-text-md\">Sin compromisos por adelantado. Empieza gratis.<\/p>\n                    <\/div>\n                                                                    <div class=\"uc-dropdown uc-dropdown--currency\" id=\"dropdown_69d620bb34c6f\">\n    <div class=\"uc-dropdown__current\"\n         data-value=\"EUR\"\n         tabindex=\"0\"\n         role=\"button\"\n         aria-expanded=\"false\"\n         aria-haspopup=\"listbox\">\n        Euro (EUR &#8211; \u20ac)    <\/div>\n    <div class=\"uc-dropdown__options\">\n        <div class=\"uc-dropdown__options-item\" data-value=\"EUR\" tabindex=\"0\" data-selected>Euro (EUR &#8211; \u20ac)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"USD\" tabindex=\"0\">US Dollar (USD &#8211; $)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"GBP\" tabindex=\"0\">British Pound (GBP &#8211; \u00a3)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"DKK\" tabindex=\"0\">Corona danesa (DKK &#8211; kr.)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"NOK\" tabindex=\"0\">Corona noruega (NOK &#8211; kr.)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"SEK\" tabindex=\"0\">Corona sueca (SEK &#8211; kr.)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"PLN\" tabindex=\"0\">Zloty polaco (PLN &#8211; zl)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"CHF\" tabindex=\"0\">Franco suizo (CHF &#8211; CHF)<\/div>    <\/div>\n<\/div>\n<script type=\"module\">\n    new Uc_Dropdown(document.getElementById(\"dropdown_69d620bb34c6f\"), {\"placeholder\":\"Select\",\"direct_links\":false});\n<\/script>\n            <\/div>\n                                    <div class=\"uc-pricing__columns uc-pricing__columns--sst\">\n                                    <div\n    class=\"uc-pricing-column \"\n    data-plan=\"Starter\">\n            <div class=\"uc-pricing-column__header\">\n                    <div class=\"uc-pricing-column__header-plan like-h3 no-default-margin\">Starter<\/div>\n                \n                                <div class=\"uc-pricing-column__header-description\" >Para sitios peque\u00f1os y pruebas.<\/div>\n        \n            <\/div>\n    <div class=\"uc-pricing-column__content\">\n                <div class=\"uc-pricing-column__content__top\">\n\n            <div\n                class=\"uc-pricing-column__content-price \">\n                                                                                                                <span\n                                class=\"uc-pricing-column__content-value uc-pricing-column__content-value--fixed like-h3 no-default-margin\">\n                                <span class='uc-currency uc-currency--reversed' data-currency='EUR' data-value='0' data-original='0' data-enabled-currencies=''><span class='uc-currency__symbol'>\u20ac<\/span><span class='uc-currency__amount'>0<\/span><\/span>                                                                    <span\n                                        class=\"uc-pricing-column__content-value-suffix\">\/ mes<\/span>\n                                                            <\/span>\n                                                                                                                <\/div>\n                            <div class=\"uc-pricing-column__content-sessions\">\n                    Hasta <span class=\"sessions-number\">20.000<\/span> Eventos                                            <div class=\"uc-tooltip uc-tooltip--position-bottom\" data-og-position=\"bottom\">\n    <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M10.885 17.2397H12.885V11.2397H10.885V17.2397ZM11.885 9.23975C12.1683 9.23975 12.4058 9.14391 12.5975 8.95225C12.7892 8.76058 12.885 8.52308 12.885 8.23975C12.885 7.95641 12.7892 7.71891 12.5975 7.52725C12.4058 7.33558 12.1683 7.23975 11.885 7.23975C11.6017 7.23975 11.3642 7.33558 11.1725 7.52725C10.9808 7.71891 10.885 7.95641 10.885 8.23975C10.885 8.52308 10.9808 8.76058 11.1725 8.95225C11.3642 9.14391 11.6017 9.23975 11.885 9.23975ZM11.885 22.2397C10.5017 22.2397 9.20168 21.9772 7.98501 21.4522C6.76834 20.9272 5.71001 20.2147 4.81001 19.3147C3.91001 18.4147 3.19751 17.3564 2.67251 16.1397C2.14751 14.9231 1.88501 13.6231 1.88501 12.2397C1.88501 10.8564 2.14751 9.55641 2.67251 8.33975C3.19751 7.12308 3.91001 6.06475 4.81001 5.16475C5.71001 4.26475 6.76834 3.55225 7.98501 3.02725C9.20168 2.50225 10.5017 2.23975 11.885 2.23975C13.2683 2.23975 14.5683 2.50225 15.785 3.02725C17.0017 3.55225 18.06 4.26475 18.96 5.16475C19.86 6.06475 20.5725 7.12308 21.0975 8.33975C21.6225 9.55641 21.885 10.8564 21.885 12.2397C21.885 13.6231 21.6225 14.9231 21.0975 16.1397C20.5725 17.3564 19.86 18.4147 18.96 19.3147C18.06 20.2147 17.0017 20.9272 15.785 21.4522C14.5683 21.9772 13.2683 22.2397 11.885 22.2397ZM11.885 20.2397C14.1183 20.2397 16.01 19.4647 17.56 17.9147C19.11 16.3647 19.885 14.4731 19.885 12.2397C19.885 10.0064 19.11 8.11475 17.56 6.56475C16.01 5.01475 14.1183 4.23975 11.885 4.23975C9.65168 4.23975 7.76001 5.01475 6.21001 6.56475C4.66001 8.11475 3.88501 10.0064 3.88501 12.2397C3.88501 14.4731 4.66001 16.3647 6.21001 17.9147C7.76001 19.4647 9.65168 20.2397 11.885 20.2397Z\" fill=\"black\"\/>\n<\/svg>\n    <div class=\"uc-tooltip__text\">\n        Un evento es cualquier se\u00f1al del lado del servidor que env\u00edas (por ejemplo, page_view, lead, add_to_cart, purchase). Actualiza tu plan en cualquier momento si lo superas.    <\/div>\n<\/div>\n                                    <\/div>\n                                            <\/div>\n                    <div class=\"uc-pricing-column__content-action\">\n                                    <a id=\"2ce0283b-2070-4199-87ae-1293914f6d46\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"https:\/\/sst.usercentrics.eu\/?utm_source=usercentrics_sgw&amp;utm_medium=landing_page&amp;utm_campaign=usercentrics_sgw&amp;source_website=usercentrics.com&amp;sst_action=signup\" target=\"_blank\"><span>Empezar gratis<\/span><\/a>                            <\/div>\n                            <\/div>\n                <\/div>\n<div\n    class=\"uc-pricing-column \"\n    data-plan=\"Growth\">\n            <div class=\"uc-pricing-column__header\">\n                    <div class=\"uc-pricing-column__header-plan like-h3 no-default-margin\">Growth<\/div>\n                \n                                <div class=\"uc-pricing-column__header-description\" >Para tiendas en crecimiento y generaci\u00f3n de leads.<\/div>\n        \n            <\/div>\n    <div class=\"uc-pricing-column__content\">\n                <div class=\"uc-pricing-column__content__top\">\n\n            <div\n                class=\"uc-pricing-column__content-price \">\n                                                                                                                <span\n                                class=\"uc-pricing-column__content-value uc-pricing-column__content-value--fixed like-h3 no-default-margin\">\n                                <span class='uc-currency uc-currency--reversed' data-currency='EUR' data-value='11' data-original='11' data-enabled-currencies=''><span class='uc-currency__symbol'>\u20ac<\/span><span class='uc-currency__amount'>11<\/span><\/span>                                                                    <span\n                                        class=\"uc-pricing-column__content-value-suffix\">\/ mes<\/span>\n                                                            <\/span>\n                                                                                                                <\/div>\n                            <div class=\"uc-pricing-column__content-sessions\">\n                    Hasta <span class=\"sessions-number\">500.000<\/span> Eventos                                            <div class=\"uc-tooltip uc-tooltip--position-bottom\" data-og-position=\"bottom\">\n    <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M10.885 17.2397H12.885V11.2397H10.885V17.2397ZM11.885 9.23975C12.1683 9.23975 12.4058 9.14391 12.5975 8.95225C12.7892 8.76058 12.885 8.52308 12.885 8.23975C12.885 7.95641 12.7892 7.71891 12.5975 7.52725C12.4058 7.33558 12.1683 7.23975 11.885 7.23975C11.6017 7.23975 11.3642 7.33558 11.1725 7.52725C10.9808 7.71891 10.885 7.95641 10.885 8.23975C10.885 8.52308 10.9808 8.76058 11.1725 8.95225C11.3642 9.14391 11.6017 9.23975 11.885 9.23975ZM11.885 22.2397C10.5017 22.2397 9.20168 21.9772 7.98501 21.4522C6.76834 20.9272 5.71001 20.2147 4.81001 19.3147C3.91001 18.4147 3.19751 17.3564 2.67251 16.1397C2.14751 14.9231 1.88501 13.6231 1.88501 12.2397C1.88501 10.8564 2.14751 9.55641 2.67251 8.33975C3.19751 7.12308 3.91001 6.06475 4.81001 5.16475C5.71001 4.26475 6.76834 3.55225 7.98501 3.02725C9.20168 2.50225 10.5017 2.23975 11.885 2.23975C13.2683 2.23975 14.5683 2.50225 15.785 3.02725C17.0017 3.55225 18.06 4.26475 18.96 5.16475C19.86 6.06475 20.5725 7.12308 21.0975 8.33975C21.6225 9.55641 21.885 10.8564 21.885 12.2397C21.885 13.6231 21.6225 14.9231 21.0975 16.1397C20.5725 17.3564 19.86 18.4147 18.96 19.3147C18.06 20.2147 17.0017 20.9272 15.785 21.4522C14.5683 21.9772 13.2683 22.2397 11.885 22.2397ZM11.885 20.2397C14.1183 20.2397 16.01 19.4647 17.56 17.9147C19.11 16.3647 19.885 14.4731 19.885 12.2397C19.885 10.0064 19.11 8.11475 17.56 6.56475C16.01 5.01475 14.1183 4.23975 11.885 4.23975C9.65168 4.23975 7.76001 5.01475 6.21001 6.56475C4.66001 8.11475 3.88501 10.0064 3.88501 12.2397C3.88501 14.4731 4.66001 16.3647 6.21001 17.9147C7.76001 19.4647 9.65168 20.2397 11.885 20.2397Z\" fill=\"black\"\/>\n<\/svg>\n    <div class=\"uc-tooltip__text\">\n        Un evento es cualquier se\u00f1al del lado del servidor que env\u00edas (por ejemplo, page_view, lead, add_to_cart, purchase). Actualiza tu plan en cualquier momento si lo superas.    <\/div>\n<\/div>\n                                    <\/div>\n                                            <\/div>\n                    <div class=\"uc-pricing-column__content-action\">\n                                    <a id=\"bcabefe7-d255-4a5d-bb2f-74bec22a4315\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"https:\/\/sst.usercentrics.eu\/?utm_source=usercentrics_sgw&amp;utm_medium=landing_page&amp;utm_campaign=usercentrics_sgw&amp;source_website=usercentrics.com&amp;sst_action=signup\" target=\"_blank\"><span>Empezar gratis<\/span><\/a>                            <\/div>\n                            <\/div>\n                <\/div>\n<div\n    class=\"uc-pricing-column \"\n    data-plan=\"Scale\">\n            <div class=\"uc-pricing-column__header\">\n                    <div class=\"uc-pricing-column__header-plan like-h3 no-default-margin\">Scale<\/div>\n                \n                                <div class=\"uc-pricing-column__header-description\" >Para marcas con mucho tr\u00e1fico.<\/div>\n        \n            <\/div>\n    <div class=\"uc-pricing-column__content\">\n                <div class=\"uc-pricing-column__content__top\">\n\n            <div\n                class=\"uc-pricing-column__content-price \">\n                                                                                                                <span\n                                class=\"uc-pricing-column__content-value uc-pricing-column__content-value--fixed like-h3 no-default-margin\">\n                                <span class='uc-currency uc-currency--reversed' data-currency='EUR' data-value='40' data-original='40' data-enabled-currencies=''><span class='uc-currency__symbol'>\u20ac<\/span><span class='uc-currency__amount'>40<\/span><\/span>                                                                    <span\n                                        class=\"uc-pricing-column__content-value-suffix\">\/ mes<\/span>\n                                                            <\/span>\n                                                                                                                <\/div>\n                            <div class=\"uc-pricing-column__content-sessions\">\n                    Hasta <span class=\"sessions-number\">3.000.000<\/span> Eventos                                            <div class=\"uc-tooltip uc-tooltip--position-bottom\" data-og-position=\"bottom\">\n    <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M10.885 17.2397H12.885V11.2397H10.885V17.2397ZM11.885 9.23975C12.1683 9.23975 12.4058 9.14391 12.5975 8.95225C12.7892 8.76058 12.885 8.52308 12.885 8.23975C12.885 7.95641 12.7892 7.71891 12.5975 7.52725C12.4058 7.33558 12.1683 7.23975 11.885 7.23975C11.6017 7.23975 11.3642 7.33558 11.1725 7.52725C10.9808 7.71891 10.885 7.95641 10.885 8.23975C10.885 8.52308 10.9808 8.76058 11.1725 8.95225C11.3642 9.14391 11.6017 9.23975 11.885 9.23975ZM11.885 22.2397C10.5017 22.2397 9.20168 21.9772 7.98501 21.4522C6.76834 20.9272 5.71001 20.2147 4.81001 19.3147C3.91001 18.4147 3.19751 17.3564 2.67251 16.1397C2.14751 14.9231 1.88501 13.6231 1.88501 12.2397C1.88501 10.8564 2.14751 9.55641 2.67251 8.33975C3.19751 7.12308 3.91001 6.06475 4.81001 5.16475C5.71001 4.26475 6.76834 3.55225 7.98501 3.02725C9.20168 2.50225 10.5017 2.23975 11.885 2.23975C13.2683 2.23975 14.5683 2.50225 15.785 3.02725C17.0017 3.55225 18.06 4.26475 18.96 5.16475C19.86 6.06475 20.5725 7.12308 21.0975 8.33975C21.6225 9.55641 21.885 10.8564 21.885 12.2397C21.885 13.6231 21.6225 14.9231 21.0975 16.1397C20.5725 17.3564 19.86 18.4147 18.96 19.3147C18.06 20.2147 17.0017 20.9272 15.785 21.4522C14.5683 21.9772 13.2683 22.2397 11.885 22.2397ZM11.885 20.2397C14.1183 20.2397 16.01 19.4647 17.56 17.9147C19.11 16.3647 19.885 14.4731 19.885 12.2397C19.885 10.0064 19.11 8.11475 17.56 6.56475C16.01 5.01475 14.1183 4.23975 11.885 4.23975C9.65168 4.23975 7.76001 5.01475 6.21001 6.56475C4.66001 8.11475 3.88501 10.0064 3.88501 12.2397C3.88501 14.4731 4.66001 16.3647 6.21001 17.9147C7.76001 19.4647 9.65168 20.2397 11.885 20.2397Z\" fill=\"black\"\/>\n<\/svg>\n    <div class=\"uc-tooltip__text\">\n        Un evento es cualquier se\u00f1al del lado del servidor que env\u00edas (por ejemplo, page_view, lead, add_to_cart, purchase). Actualiza tu plan en cualquier momento si lo superas.    <\/div>\n<\/div>\n                                    <\/div>\n                                            <\/div>\n                    <div class=\"uc-pricing-column__content-action\">\n                                    <a id=\"c8205d72-a358-4dd4-acb7-45bbfedf2346\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"https:\/\/sst.usercentrics.eu\/?utm_source=usercentrics_sgw&amp;utm_medium=landing_page&amp;utm_campaign=usercentrics_sgw&amp;source_website=usercentrics.com&amp;sst_action=signup\" target=\"_blank\"><span>Empezar gratis<\/span><\/a>                            <\/div>\n                            <\/div>\n                <\/div>\n<div\n    class=\"uc-pricing-column \"\n    data-plan=\"Performance\">\n            <div class=\"uc-pricing-column__header\">\n                    <div class=\"uc-pricing-column__header-plan like-h3 no-default-margin\">Performance<\/div>\n                \n                                <div class=\"uc-pricing-column__header-description\" >Para flujos de eventos de gran volumen.<\/div>\n        \n            <\/div>\n    <div class=\"uc-pricing-column__content\">\n                <div class=\"uc-pricing-column__content__top\">\n\n            <div\n                class=\"uc-pricing-column__content-price \">\n                                                                                                                <span\n                                class=\"uc-pricing-column__content-value uc-pricing-column__content-value--fixed like-h3 no-default-margin\">\n                                <span class='uc-currency uc-currency--reversed' data-currency='EUR' data-value='80' data-original='80' data-enabled-currencies=''><span class='uc-currency__symbol'>\u20ac<\/span><span class='uc-currency__amount'>80<\/span><\/span>                                                                    <span\n                                        class=\"uc-pricing-column__content-value-suffix\">\/ mes<\/span>\n                                                            <\/span>\n                                                                                                                <\/div>\n                            <div class=\"uc-pricing-column__content-sessions\">\n                    Hasta <span class=\"sessions-number\">10.000.000<\/span> Eventos                                            <div class=\"uc-tooltip uc-tooltip--position-bottom\" data-og-position=\"bottom\">\n    <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M10.885 17.2397H12.885V11.2397H10.885V17.2397ZM11.885 9.23975C12.1683 9.23975 12.4058 9.14391 12.5975 8.95225C12.7892 8.76058 12.885 8.52308 12.885 8.23975C12.885 7.95641 12.7892 7.71891 12.5975 7.52725C12.4058 7.33558 12.1683 7.23975 11.885 7.23975C11.6017 7.23975 11.3642 7.33558 11.1725 7.52725C10.9808 7.71891 10.885 7.95641 10.885 8.23975C10.885 8.52308 10.9808 8.76058 11.1725 8.95225C11.3642 9.14391 11.6017 9.23975 11.885 9.23975ZM11.885 22.2397C10.5017 22.2397 9.20168 21.9772 7.98501 21.4522C6.76834 20.9272 5.71001 20.2147 4.81001 19.3147C3.91001 18.4147 3.19751 17.3564 2.67251 16.1397C2.14751 14.9231 1.88501 13.6231 1.88501 12.2397C1.88501 10.8564 2.14751 9.55641 2.67251 8.33975C3.19751 7.12308 3.91001 6.06475 4.81001 5.16475C5.71001 4.26475 6.76834 3.55225 7.98501 3.02725C9.20168 2.50225 10.5017 2.23975 11.885 2.23975C13.2683 2.23975 14.5683 2.50225 15.785 3.02725C17.0017 3.55225 18.06 4.26475 18.96 5.16475C19.86 6.06475 20.5725 7.12308 21.0975 8.33975C21.6225 9.55641 21.885 10.8564 21.885 12.2397C21.885 13.6231 21.6225 14.9231 21.0975 16.1397C20.5725 17.3564 19.86 18.4147 18.96 19.3147C18.06 20.2147 17.0017 20.9272 15.785 21.4522C14.5683 21.9772 13.2683 22.2397 11.885 22.2397ZM11.885 20.2397C14.1183 20.2397 16.01 19.4647 17.56 17.9147C19.11 16.3647 19.885 14.4731 19.885 12.2397C19.885 10.0064 19.11 8.11475 17.56 6.56475C16.01 5.01475 14.1183 4.23975 11.885 4.23975C9.65168 4.23975 7.76001 5.01475 6.21001 6.56475C4.66001 8.11475 3.88501 10.0064 3.88501 12.2397C3.88501 14.4731 4.66001 16.3647 6.21001 17.9147C7.76001 19.4647 9.65168 20.2397 11.885 20.2397Z\" fill=\"black\"\/>\n<\/svg>\n    <div class=\"uc-tooltip__text\">\n        Un evento es cualquier se\u00f1al del lado del servidor que env\u00edas (por ejemplo, page_view, lead, add_to_cart, purchase). Actualiza tu plan en cualquier momento si lo superas.    <\/div>\n<\/div>\n                                    <\/div>\n                                                    <div class=\"uc-pricing-column__slider-wp\">\n                    <input\n                        aria-label=\"Max Range\"\n                        class=\"uc-pricing-column__slider\"\n                        type=\"range\"\n                        min=\"1\"\n                        max=\"3\"\n                        step=\"1\"\n                        value=\"1\"\n                        data-aria-prefix=\"Up to\"\n                        data-aria-suffix=\"events\">\n                                            <div class=\"uc-pricing-column__slider__separator\"\n                             style=\"left: calc(50%)\"\n                             data-step=\"2\"><\/div>\n                                    <\/div>\n                    <\/div>\n                    <div class=\"uc-pricing-column__content-action\">\n                                    <a id=\"d3695847-8231-4a6d-adf7-b8e0c0befe84\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"https:\/\/sst.usercentrics.eu\/?utm_source=usercentrics_sgw&amp;utm_medium=landing_page&amp;utm_campaign=usercentrics_sgw&amp;source_website=usercentrics.com&amp;sst_action=signup\" target=\"_blank\"><span>Empezar gratis<\/span><\/a>                            <\/div>\n                            <\/div>\n            <a class=\"uc-pricing-column__more-1-mil-link\"\n           data-pricing-page-url=\"https:\/\/usercentrics.com\/es\/pricing\/\"\n           href=\"https:\/\/usercentrics.com\/es\/book-a-consultation-sst\/\">\u00bfM\u00e1s solicitudes? Ponte en contacto con nosotros<\/a>\n                <\/div>\n                                                            <\/div>\n                            <div\n                class=\"uc-pricing__description__disclaimer like-text-sm\"><p><strong>Aviso<\/strong>: oferta v\u00e1lida solo para nuevos usuarios. Acceso gratuito hasta 20.000 eventos. A partir de entonces se aplicar\u00e1n las tarifas normales.<br \/>\nUsercentrics se reserva el derecho a modificar o finalizar esta oferta en cualquier momento.<\/p>\n<\/div>\n                                                                    <\/div>\n<\/div>\n\n\n<div class=\"bg-brand-azure uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:21;\">\n    \n<div class=\"uc-faq-wrapper uc-faq-wrapper__heading\">\n    <div class=\"uc-faq-heading-wp\">\n        <h2 class=\"uc-faq-heading no-default-margin\">\n            Preguntas frecuentes        <\/h2>\n    <\/div>\n    <div class=\"uc-faq-content\">\n        <div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        \u00bfQu\u00e9 es Usercentrics Meta Signals Gateway?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Usercentrics Meta Signals Gateway es una soluci&oacute;n totalmente gestionada y f&aacute;cil de activar que simplifica la configuraci&oacute;n y el funcionamiento de Meta Signals Gateway para transferir datos propios desde canales online y offline a Meta y m&aacute;s.<\/p>\n<p>En lugar de requerir desarrollar y mantener una infraestructura, nos encargamos del alojamiento por ti, de esta manera te proporcionamos un entorno seguro, escalable y respetuoso con la privacidad desde el primer momento.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        \u00bfQu\u00e9 es Meta Signals Gateway (SGW) y por qu\u00e9 la necesito?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Signals Gateway es la nueva soluci&oacute;n integral de datos de Meta que te ayuda a maximizar el valor de los datos propios al simplificar las conexiones de datos desde cualquier fuente hacia cualquier destino, ya sea dentro de Meta o m&aacute;s all&aacute;. Te permite mejorar el rendimiento de tus campa&ntilde;as, reducir los costes de adquisici&oacute;n y sacar m&aacute;s partido a tu inversi&oacute;n publicitaria en Meta.<\/p>\n<p>C&oacute;mo funciona (simplificado):<\/p>\n<ol>\n<li>Un usuario interact&uacute;a con tu sitio web o aplicaci&oacute;n.<\/li>\n<li>Los datos de eventos se env&iacute;an a tu endpoint de Meta Signals Gateway (alojado por ti o por un proveedor como Usercentrics).<\/li>\n<li>Gateway reenv&iacute;a estos datos de forma segura a Meta.<\/li>\n<li>Meta lo utiliza para mejorar la atribuci&oacute;n, la orientaci&oacute;n y los resultados de las campa&ntilde;as.<\/li>\n<\/ol>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        \u00bfDe qu\u00e9 manera facilita Usercentrics el alojamiento de Meta Signals Gateway?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>La plataforma de Usercentrics es una capa de alojamiento gestionada para Meta Signals Gateway que permite a los clientes:<\/p>\n<ul>\n<li>Lanzar sus propias pasarelas con un solo clic (sin necesidad de gestionar el alojamiento en la nube)<\/li>\n<li>Gestionar el uso, los dominios y las credenciales en un solo lugar<\/li>\n<li>Enviar datos a Meta de manera m&aacute;s segura y eficaz<\/li>\n<\/ul>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\" id=\"how-is-the-cpa-reduction-with-meta-signals-gateway-calculated\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        \u00bfC\u00f3mo se calcula la reducci\u00f3n del CPA con Meta Signals Gateway?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Los anunciantes que implementaron Signals Gateway Pixel junto con Meta Pixel y la API de conversiones registraron, de media, una reducci&oacute;n del 23 % en el coste por acci&oacute;n (CPA) frente al uso exclusivo de Meta Pixel y la API de conversiones.<\/p>\n<p>Esto se suma a la reducci&oacute;n media del 13 % en el coste por resultado que ya obtienen las empresas que utilizan Meta Pixel y configuran la API de conversiones.<\/p>\n<p>Fuente: basado en un metaan&aacute;lisis de 15 experimentos A\/B, con un nivel de confianza del 99 %, realizado con anunciantes que utilizaron Conversions API Gateway entre mayo de 2024 y enero de 2025 en APAC, EMEA y Norteam&eacute;rica, con incentivos.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        \u00bfEn qu\u00e9 se diferencia Meta Signals Gateway de sGTM?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Aunque tanto Meta Signals Gateway como el gestor de Server-side Tag de Google (sGTM) funcionan sobre infraestructura de servidor, su finalidad es distinta. sGTM es un enrutador de datos flexible: un servidor de prop&oacute;sito general que te permite recopilar, transformar y distribuir datos a m&uacute;ltiples destinos como Meta, Google An&aacute;lisis o TikTok.<\/p>\n<p>En cambio, Meta Signals Gateway es un sistema de procesamiento de eventos f&aacute;cil de usar y optimizado para enviar datos de conversi&oacute;n de alta calidad a Meta. Est&aacute; preconfigurado y gestionado para ofrecer rendimiento y fiabilidad, lo que proporciona al anunciante las ventajas del server-side tracking sin la complejidad t&eacute;cnica de gestionar su propia infraestructura.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        \u00bfQu\u00e9 producto de Usercentrics de server-side elegir?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Depende de tus objetivos. Si Meta es un canal publicitario importante para ti y quieres una configuraci&oacute;n sencilla, guiada y centrada en el rendimiento de los Meta Ads, el alojamiento de Usercentrics para Meta Signals Gateway podr&iacute;a ser la elecci&oacute;n correcta. Facilita la conexi&oacute;n de tus datos web y offline con Meta, mejora la precisi&oacute;n del seguimiento y crea audiencias personalizadas, todo ello sin conocimientos t&eacute;cnicos.<\/p>\n<p>Si buscas una soluci&oacute;n m&aacute;s avanzada y multiplataforma, el alojamiento para <a href=\"https:\/\/usercentrics.com\/es\/server-side-tracking-solution\/\">Server Google Tag Managing (sGTM)<\/a> puede ser m&aacute;s adecuado. Ofrece un mayor control del seguimiento en plataformas como Google, Meta y TikTok, lo que permite un potente enriquecimiento de datos y una gobernanza centralizada en un entorno seguro y respetuoso con la privacidad.<\/p>\n<p>If you\u2019re looking for a more advanced, multi-platform solution, <a href=\"\/server-side-tracking-solution\/\">Server Google Tag Managing (sGTM)<\/a> hosting may be better suited. It offers greater control over tracking across platforms like Google, Meta, and TikTok, enabling powerful data enrichment and centralized governance in a privacy-safe environment.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        \u00bfCu\u00e1les son las ventajas del hosting de Meta Signals Gateway?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Usercentrics Meta Signals Gateway facilita el uso del tracking de Meta: es r&aacute;pido de implementar, sencillo de gestionar y seguro desde el punto de vista de la privacidad. Es f&aacute;cil de activar y no requiere una configuraci&oacute;n compleja ni conocimientos t&eacute;cnicos avanzados. La soluci&oacute;n est&aacute; totalmente alojada y administrada por Usercentrics, por lo que no necesitas gestionar servidores ni actualizaciones.<\/p>\n<p>Es compatible con las normativas de privacidad, lo que ayuda a garantizar que solo se env&iacute;an datos cedidos a la plataforma publicitaria de Meta. Puedes tenerlo operativo en pocos d&iacute;as, con integraci&oacute;n en tu CMP existente, Meta Conversions API y otras herramientas de marketing, para enviar se&ntilde;ales de consentimiento de alta calidad sin esfuerzo.<\/p>\n<p>Adem&aacute;s, al utilizar Signals Gateway Pixel junto con Meta Pixel y la API de conversiones, las empresas observaron varias ventajas:<\/p>\n<ul>\n<li>Clarks: -25% CPA, +32% ROAS, +33% conversiones<\/li>\n<li>Terranova: -17% CPA, +22% ROAS, +21% conversiones<\/li>\n<li>SBLY Media: -25% coste por resultado, +22% conversiones<\/li>\n<li>YOIMEDIA: -22% CPA, +29% ROAS, +31% conversiones<\/li>\n<li ar>PiKoYa: -21% coste por resultado, +33% ROAS, +27% conversiones<\/li>\n<\/ul>\n<p>Fuente: <a href=\"https:\/\/www.facebook.com\/business\">Meta<\/a> Casos pr&aacute;cticos <\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        \u00bfPuedo utilizar conjuntamente Server-Side Google Tag Manager (sGTM) and the Signals Gateway?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>S&iacute;. Puedes utilizar conjuntamente el Server-Side Google Tag Manager (sGTM) y Signals Gateway.<\/p>\n<p>sGTM gestiona y procesa tu configuraci&oacute;n de etiquetado del lado del servidor, mientras que Signals Gateway ofrece compatibilidad con Meta Pixel como dato propio, procesamiento de conversiones offline y creaci&oacute;n de audiencias personalizadas.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        \u00bfPuedo migrar de Signals Gateway a Server GTM m\u00e1s adelante?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>No exactamente: como Signals Gateway y el Servidor GTM tienen finalidades distintas, no se trata de una migraci\u00f3n directa, sino m\u00e1s bien de una combinaci\u00f3n o ampliaci\u00f3n.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        \u00bfNecesito un dominio personalizado?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>S&iacute;, es muy recomendable utilizar un dominio personalizado para Signals Gateway (y para tu contenedor de Server GTM, si utilizas uno).<\/p>\n<p>Un dominio personalizado ayuda a garantizar que todas las solicitudes y se&ntilde;ales de datos se env&iacute;an a trav&eacute;s de tu propio dominio, en lugar de a trav&eacute;s de endpoint de terceros. Esto hace que tu configuraci&oacute;n de medici&oacute;n sea m&aacute;s s&oacute;lida y est&eacute; preparada para el futuro.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        \u00bfPuedo subir conversiones desde mi tienda offline?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Meta Signals Gateway habilita la carga de conversiones offline, incluyendo compras en tienda y eventos CRM.<\/p>\n<p>Puedes cargar transacciones de puntos de venta, datos de programas de fidelizaci&oacute;n, conversiones de centros de llamadas u otros resultados rastreados por CRM.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        \u00bfMis datos est\u00e1n a salvo?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Los identificadores de eventos se cifran mediante SHA-256 y se transfieren de forma segura. Cualquier hash que no pueda asociarse se descarta tras el procesamiento.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        \u00bfPuedo utilizar Signals Gateway m\u00e1s all\u00e1 de Meta?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>S\u00ed. Signals Gateway permite enviar datos a destinos personalizados y a tu almac\u00e9n de datos BigQuery.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        \u00bfCu\u00e1l es la diferencia entre Meta Signals Gateway y Meta CAPI Gateway?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Meta CAPI Gateway proporciona un endpoint de origen propio que recibe datos tanto del Meta Pixel tradicional (por ejemplo, desde sitios web) como datos de eventos procedentes de fuentes offline, como sistemas CRM, y los reenv&iacute;a a la API de conversiones de Meta (CAPI). Mejora la precisi&oacute;n del seguimiento proporcionando una alternativa a las limitaciones del navegador.<\/p>\n<p>Meta Signals Gateway se basa en CAPI Gateway y proporciona las mismas capacidades y m&aacute;s. Te permite crear el nuevo Signals Pixel, es decir, el Meta Pixel alojado en tu propio dominio, lo que refuerza su fiabilidad a largo plazo. Tambi&eacute;n act&uacute;a como concentrador de datos propios procedentes de m&uacute;ltiples fuentes, como el sitio web, las aplicaciones m&oacute;viles y los sistemas offline\/CRM. Gestiona y distribuye los datos tanto a Meta como a otras plataformas, seg&uacute;n tus necesidades.<\/p>\n<p>En resumen:<\/p>\n<ul>\n<li><strong>CAPI Gateway<\/strong> = canal dedicado para enviar eventos web y del servidor a la API de conversiones de Meta (CAPI).<\/li>\n<li><strong>Signals Gateway<\/strong> = da soporte al nuevo p&iacute;xel de origen propio de Meta y funciona como una plataforma centralizada para gestionar y dirigir datos propios procedentes de m&uacute;ltiples fuentes (sitios web, apps y fuentes offline) hacia Meta y otros destinos.<\/li>\n<\/ul>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        \u00bfQu\u00e9 son los datos propios y por qu\u00e9 son importantes para el marketing?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p><strong>Los datos propios<\/strong> es informaci&oacute;n que obtienes directamente de tu audiencia, a trav&eacute;s de tu sitio web, aplicaci&oacute;n, CRM u otros canales propios. Es informaci&oacute;n con consentimiento, precisa y est&aacute; totalmente bajo tu control. Ya que refleja las interacciones reales con tu marca, es la base m&aacute;s fiable para las decisiones de marketing y la orientaci&oacute;n.<\/p>\n<p><strong>Los datos de terceros<\/strong>, por el contrario, son recogidos por otras entidades (como plataformas externas, sitios web o herramientas) y luego compartidos o vendidos. A menudo se basan en cookies, por lo que son m&aacute;s dif&iacute;ciles de verificar y est&aacute;n cada vez m&aacute;s limitados por las leyes de privacidad y las restricciones de los navegadores.<\/p>\n<p>Construir tu estrategia de marketing sobre datos de origen te ayuda a:<\/p>\n<ul>\n<li>Mejora la precisi&oacute;n de los objetivos<\/li>\n<li>Mantener un seguimiento coherente en todas las plataformas<\/li>\n<li>Reducir la dependencia de fuentes externas<\/li>\n<li>Cumplir las normas de privacidad<\/li>\n<li>Prepara tu estrategia para el futuro a medida que el seguimiento de terceros desaparezca<\/li>\n<\/ul>\n        <\/div>\n    <\/div>\n<\/div>\n\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"class_list":["post-9545","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<title>Meta Signals Gateway | Reduce el CPA en Meta con Usercentrics<\/title>\n<meta name=\"description\" content=\"Activa Meta Signals Gateway con Usercentrics para enviar datos propios de mayor calidad a Meta. 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