DMEXCO22

DMEXCO22

Book a free cookie banner optimisation consultation with us at DMEXCO.
by Usercentrics
Sep 21, 2022

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Date: 21-22 September 2022
Place: Online & in Cologne


The leading European digital marketing & tech event is heading back to Cologne for its 2022 edition. Usercentrics will be a prominent exhibitor at this year’s event, providing insights into the topic of data privacy compliance and consent management – not only on stage but also with personalised consultations directly at our booth.

Life’s too short to worry about GDPR, let’s talk!

GDPR requirements are pretty complex and our priority is to make sure navigating these complexities is as easy as possible for you. That’s why we’re happy to announce that this year, the Usercentrics team will offer free, personalised cookie banner consultations directly at our booth at DMEXCO.

Book a meeting with us and get answers to questions such as:

  • How is my cookie banner performing? Are there any opt-in optimisation opportunities?
  • What’s the quality of the data I’m collecting?
  • What are the most successful best practices when setting up my cookie banner look and feel? Is there anything I can do to improve my opt-in rates?
  • ..and of course, is my cookie banner compliant with current data privacy regulations?

Our team of experts will be ready to answer all your questions and help you improve your cookie banner performance – we’ve got you covered!

Usercentrics on stage

Speaking slot at DMEXCO on 21.09.22

Consumer Trust and Bot Traffic: two areas that can make or break your ad revenue.

When thinking of ad revenue, consumer trust and bot traffic might not be the first thing that comes to mind. Research highlights that these are two very important areas for the right marketing strategy as any data-driven marketing strategy can be rendered pointless without reliable data. What exactly can compromise your data? Well we’ve divided it into two areas:

It is no secret that consumer trust plays a large role in having strong consent rates, which ultimately affects data driven marketing. That’s why the proper CMP is necessary for a website in order to provide consumers with a granular and transparent approach to consent collection. But it doesn’t stop here. Did you know that bots account for half of all internet traffic which affects all verticals from E-commerce to Travel to Fintech, skewing marketing data and analytics such as opt in or conversion rates.

Join us in on this discussion as we dive into how you can enable bot detection and strengthen consumer trust, ultimately elevating ad revenue. Our expert speakers, Felipe Iregui from Usercentrics, a GDPR solution for enterprise customers and online marketing agencies and Dominik Johnson from Fraud0.com, a Munich-based fraud detection company helping businesses minimize risks associated with automated non-human traffic, will be part of the talk.

Speakers


Felipe Iregui

Felipe Iregui

Global Director of Platform Partnerships
Usercentrics GmbH
Dominik Johnson

Dominik Johnson

Head of Sales and Marketing
fraud0 GmbH
Jana Krahforst

Jana Krahforst

VP Legal
fraud0 GmbH

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