Events Webinar How to successfully balance data privacy & Consent Management in A/B testing and personalization
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Add to Calendar 2020-07-07 15:00 2020-07-07 16:00 Europe/Berlin Usercentrics @ How to successfully balance data privacy & Consent Management in A/B testing and personalization To win and retain customers, brands need to balance the need for personalization with consumer consent. Only then can they successfully deliver the right experience for every visitor while meeting increasing data privacy regulations. DD/MM/YYYY 15 use-title Lilly Doan pr@usercentrics.com

How to successfully balance data privacy & Consent Management in A/B testing and personalization

To win and retain customers, brands need to balance the need for personalization with consumer consent. Only then can they successfully deliver the right experience for every visitor while meeting increasing data privacy regulations.

  • Guide you through current legal requirements across Europe, how they impact experimentation, A/B testing and personalization
  • Explain the importance of putting informed consent at the centre of your approach
  • Highlight customer use cases from successful major brands

 

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Speakers

Hanna Waldenmaier - Usercentrics Team

Hanna Waldenmaier

Vice President Global Partnerships
Usercentrics GmbH

Hanna Waldenmaier has already worked for companies such as Google and Salesforce and has gained extensive experience in sales and customer success in the digital SaaS industry. As Vice President Global Partnerships at Usercentrics GmbH, Hanna is responsible for the acquisition and enablement of our partners. In addition to her daily work, she organizes MeetUps in the SaaS B2B start-up sector and enjoys participating in similar networking events.

Frederic De Todaro

Frederic De Todaro

Chief Product officer
Kameleoon GmbH

Frédéric is Chief Product Officer and directs product strategy at Kameleoon. Focussed on continuously improving our A/B testing and personalization platform, he shares his advice on how to best deploy our technology and use it to positively impact digital conversions.

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