Events Webinar Nudging in the right direction: How to achieve a high opt-in rate for your cookie banner
  ‒  
(CEST)
Add to Calendar 2021-05-13 18:00 2021-05-13 19:00 Europe/Berlin Usercentrics @ Nudging in the right direction: How to achieve a high opt-in rate for your cookie banner Date: 13.05.2021 Time: 9:00 – 10:00 PST | 12:00 – 13:00 EST | 18:00 – 19:00 CET While some might think that pop-up banners can be annoying- they don’t have to be, it just depends how you use them. So how do we get website visitors to comply with ever changing regulations? Does the art of ... DD/MM/YYYY 15 use-title

Nudging in the right direction: How to achieve a high opt-in rate for your cookie banner

Date: 13.05.2021

Time: 9:00 – 10:00 PST | 12:00 – 13:00 EST | 18:00 – 19:00 CET


While some might think that pop-up banners can be annoying- they don’t have to be, it just depends how you use them. So how do we get website visitors to comply with ever changing regulations? Does the art of nudging hold the answer?

 

As any marketer may know- key to a successful marketing strategy is the opt in rate. But just how simple is this to achieve? This session will dig deep into the knowledge of behavioral psychology and the importance of nudging in the right direction as part of your business model. Tune in on this week’s Tech That Talks as we ask our experts in business, digital behavioral psychology and nudging for the questions you want to know and we can’t wait to answer.


Date: 13.05.2021

Time: 9:00 – 10:00 PST | 12:00 – 13:00 EST | 18:00 – 19:00 CET

Unfortunately, the event has already expired.

Speakers

Liraz

Liraz Margalit

Liraz Margalit, PhD, is a Social Psychologist who specializes in Behavioral Design and Decision Making. She integrates Neuropsychology and Behavioral Economics perspectives to analyze User behavior and deliver actionable insights for business stakeholders. Liraz is a lecturer at the IDC and a worldwide keynote speaker. Her consumer behavior research was awarded with the OBE, Online Business Excellence for 2016 as well as the Best of Neuromarketing and was chosen as CMSWire contributor of the year 2017. Her research papers and studies can be found in top business magazines such as Entrepreneur, TechCrunch and Forbes.

George Elerick

George Elerick

Behavioral economist as well as Founder & CEO of Nudge Culture, George knows a thing or two about nudging. His own behavioral design collective has advised the United Nations, Los Angeles Film companies, Brands, Startups, Schools, and other organizations across global society. George specializes in the area of creating nudges that optimize everything from sales processes, mental health awareness, human rights policies, consumer behaviors, employee engagement, civic ethics (i.e nudging people toward philanthropy), and even personal development.

Elodie

Elodie Dupuy

Elodie is the founder and CEO of Full In Partners, a software-focused growth equity fund based in New York City. The fund was launched in 2019 and has already closed numerous investments in the tech realm. Prior to founding Full In, Elodie was a principal at ICONIQ Growth in SF and spent nearly a decade at Insight Partners in New York. When she is not looking for the next unicorn, she captains the firm’s dodgeball team, and relaxes by watching movies, reading, painting and playing the piano.

Add to Calendar 2021-05-27 18:00 2021-05-27 19:00 Europe/Berlin Boosting the Opt-in as you build trust with your users : Importance of the Privacy Policy Date: 27.05.2021 Time: 9:00 – 10:00 PST | 12:00 – 13:00 EST | 18:00 – 19:00 CET Is a privacy policy truly necessary? Bet your bottom dollar it is! As many of 79% of Americans worry about data privacy infringement leading to Opt-out and loss of adrevenue. ... DD/MM/YYYY 15 use-title

Boosting the Opt-in as you build trust with your users : Importance of the Privacy Policy

Date: 27.05.2021 Time: 9:00 – 10:00 PST | 12:00 – 13:00 EST | 18:00 – 19:00 CET Is a privacy policy truly necessary? Bet your bottom dollar it is! As many of 79% of Americans worry about data privacy infringement leading to Opt-out and loss of adrevenue. ...
Add to Calendar 2021-06-10 18:00 2021-06-10 19:00 Europe/Berlin Does Privacy Matter? Ethics of data privacy Date: 10.06.2021 Time: 9:00 – 10:00 PST |12:00 – 13:00 EST | 18:00 – 19:00 CET EVERY SECOND OF EVERY DAY, all around the world, dozens of companies and websites are tracking users and logging the online user journeys via apps or websites— largely ... DD/MM/YYYY 15 use-title

Does Privacy Matter? Ethics of data privacy

Date: 10.06.2021 Time: 9:00 – 10:00 PST |12:00 – 13:00 EST | 18:00 – 19:00 CET EVERY SECOND OF EVERY DAY, all around the world, dozens of companies and websites are tracking users and logging the online user journeys via apps or websites— largely ...