Why should apps care about a privacy strategy?

Why should apps care about a privacy strategy?

by Usercentrics
Sep 14, 2021

Date: 14.09.2021

Time: 09:00 – 10:00am PST | 12:00 – 01:00pm EST | 18:00 – 19:00 CET

With the mobile application space taking over the spotlight, it is no surprise that privacy is becoming more relevant in this field. So how does privacy affect the app space? Why should mobile apps, and especially those that collect sensitive data, care about establishing a privacy strategy? As most of today’s business takes place on apps, you wouldn’t want to miss out on this topic which is hot as ever. Join us this week as we speak with various experts who focus on marketing and privacy, especially within the mobile application sector.


Let us break down data privacy regulations together to give you a better feel for where data privacy in the app space is headed and how to get your company privacy-ready.


Tune in to this week’s Tech That Talks as we ask our data privacy experts the questions you want to know, and we can’t wait to answer.


Date: 14.09.2021

Time: 09:00 – 10:00am PST | 12:00 – 13:00pm EST | 18:00 – 19:00pm CET



Sonia Carreno

Sonia Carreno is the acting President of the Interactive Advertising Bureau of Canada – the only trade association dedicated to the responsible growth of the digital advertising industry in Canada. With a career spanning almost 25 years, Sonia is a true digital veteran who has deep industry experience covering virtually every angle of the digital marketing sector. Since 1997, Sonia’s work at award top international agencies has focused on building award-winning strategy for global Fortune 500 brands such as Coca-Cola, Gillette, Heineken and General Motors just to name a few.


Jed Schneidermann

Jed is A Marketing and Digital professional with a proven track record of growing revenue and generating profit, developing winning business and marketing strategies, and building great teams. He joins us on Tech that talks with expansive experience working in the mobile marketing space – helping brands/marketers connect on-line and off-line.


Jason Santillano

Jason Santillano is Director of marketing at Vungle, Jason hones years of experience in the mobile marketing and app sector.

Jessica Benne

Jessica Benne

Host of "Tech That Talks"
Usercentrics GmbH

Jumping on the privacy train since 2019 Jessica has been at the forefront of researching and reporting on changing data privacy legislations. With a background at CNN and Deutsche Welle, Jessica brings her Journalism expertise to Usercentrics as the in-house Host of “Tech That Talks”, a bi-weekly privacy panel discussing the latest in data privacy with world renowned experts.

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