# [FIRST IMPRESSIONS MATTER. MAKE YOURS ABOUT TRUST.](https://usercentrics.com/first-impressions-matter/)

**The moment your audience enters your website, they are deciding whether to trust you. With Usercentrics consent management solutions, make trust the foundation of your brand's first impression.**

[START FREE](https://account.usercentrics.eu/?trial=standard&uc_subscription_type=web)

*Used by: Osram, CEWE Stiftung & Co. KGaA, Carl Zeiss Meditec, Konica Minolta, C.H. Beck, Hermes, Douglas*

CMP banner is the first thing your customers see

Slide to reveal a beauty!

Use it to your advantage and present your brand right away

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## Why first impressions matter

Data is the most valuable asset for marketing. But trust is becoming its currency. As consumers become more privacy-aware, they are turning towards brands they can trust, not those giving the "icks."

**63%** Consumers will purchase from a brand they fully trust even if it is more expensive.

**55%** Consumers will stay loyal to a brand they fully trust even if others accuse the brand of wrongdoing.

**33%** Consumers will recommend a brand they fully trust to others.

**81%** App users prefer brands that they trust and provide a "positive privacy experience"

*Source: Deloitte, Digital Consumer Trends Survey, 2020 and 2024 Edelman Trust Barometer Special Report: Brands and Politics. TRUST_KPI. What are you most likely to do on behalf of a brand that you fully trust versus one that you DO NOT fully trust? Pick all that apply. Question asked of half the sample. General population, 14-mkt avg. "Purchase" is a net of attributes 5 and 9. "Stay loyal" is a net of attributes 2, 10, and 12.*

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## Building trust at first sight

Trust is the next competitive advantage for brands. Start with the first impression.

### Be transparent about how you handle user data.

### Be proactive in respecting your users' privacy choices.

### Enable your audience to take control of their privacy preferences.

### Usercentrics CMP helps you make trustworthy first impressions

- Automated multi-regulation consent management technology covering local and global privacy laws
- Most scalable and customizable solution with built-in A/B testing and analytics dashboard
- Seamless integration with all well-known CMS, Google Marketing platform, and Google Consent Mode with optimal website performance
- Backed by the industry as a Google Gold-tier CMP partner and IAB-certified CMP

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## What our customers and partners say about us

Ann-Kathrin Meyer, Product Owner Webshops

"It's important to us to guarantee our users a data protection-compliant online shopping experience and display all cookie information transparently. Meeting regional legal requirements is also important. We chose Usercentrics because it meets the highest data protection standards, offers an intuitive user interface with great features, and was easy to integrate into our system. Working with the Usercentrics team has meant having a great partner at our side who supports us quickly and reliably with every question and new project."

Alix Courdier, Head of Marketing Tech

"Cookie compliance is crucial for ensuring data privacy and building trust with consumers. We chose Usercentrics CMP for its ability to provide harmonized compliance and marketing. We use it to manage user consent across various domains and over a dozen apps. The Google Consent Mode integration is also really useful. Since implementing the Usercentrics CMP, the company has experienced better compliance with data privacy regulations, improved user trust, and enhanced marketing capabilities."

Marius Rudolph, Head of Product, SAG Digital

"We decided to go with Usercentrics because it is easy to integrate and it works great with our Google Tag Manager setup. Besides that, PageSpeed and website performance are very important to us. Usercentrics handles this topic very well."

Kathryn Fletcher, Web Application Development Manager, Gilson Inc.

"Honestly, it was click, click, click, done."

Lars Brenncke, Lead Business Analyst, Scout24

"We saw huge improvements in Core Web Vitals KPIs, especially for mobile and tablet."

[Learn more](https://usercentrics.com/resources/case-study-scout24/)

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[Checklist — A marketer's guide to increasing consent rates while maintaining trust](https://usercentrics.com/resources/fim-checklist-consent-rate-optimization/)
Mar 14, 2025 — Optimizing consent rates is a direct route to building trust through transparency and user autonomy. A well-designed consent banner improves engagement, enhances the user experience, and aligns with global privacy laws. Use this checklist to create a clear, user-friendly consent strategy.

[Whitepaper — Optimizing Consent Data and User Trust](https://usercentrics.com/resources/fim-ebook-optimizing-consent-data/)
Mar 12, 2025 — Data privacy regulations, technologies, and user expectations are evolving. Learn how to provide great user experience, obtain valid consent to comply with privacy laws, and boost opt-ins to get the high quality data you need for integrated marketing.

[Whitepaper — Building trust from hello: A/B testing your consent banner for maximum impact](https://usercentrics.com/resources/fim-guide-a-b-testing/)
Mar 14, 2025 — Your cookie consent banner is one of the first interactions users have with your brand. A well-designed banner builds trust, improves engagement, and supports compliance. Learn how data-driven testing can improve opt-in rates.

[Checklist — Build trust at first sight with our cookie banner design checklist](https://usercentrics.com/resources/fim-checklist-banner-design/)
Mar 14, 2025 — Use our cookie banner design checklist to establish trust with your visitors. These steps will help you design and optimize your cookie banner to promote compliance, user trust, and better engagement rates.

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## Comprehensive and scalable website CMP

- Keep your data-driven digital operations continue as the European regulatory landscape evolves
- Obtain consent-based data and minimize data or revenue loss
- Build trustworthy and compliant user experience without performance impact

See how easy consent management can be, and what it can do for your marketing practices.

**Try Usercentrics free for 14 days.**

### Start a 14-day trial

Explore all the advanced features with no limits. Start now and cancel at any time. No credit card required.

[START FREE](https://account.usercentrics.eu/?trial=standard&uc_subscription_type=web) · [Sign up with Google](https://account.usercentrics.eu/?trial=standard&uc_subscription_type=web&connection=google-oauth2)

Explore advanced features:

- Unlimited configurations and domains
- Daily Website Scanner
- Privacy Policy Embeddings

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## Easy and scalable Mobile App CMP SDK

- Ensure your data-driven digital operations continue as the European regulatory landscape evolves
- Obtain consent-based data and minimize data loss
- Build trustworthy user experience without any performance impact

### Start a 30-day trial

Explore all the advanced features with no limits. Start now and cancel at any time. No credit card required.

[START FREE](https://account.usercentrics.eu/?trial=standard&uc_subscription_type=app) · [Sign up with Google](https://account.usercentrics.eu/?trial=standard&uc_subscription_type=app&connection=google-oauth2)

Explore advanced features:

- Unlimited apps and unlimited configurations
- Access to all App SDKs: iOS, Android, Flutter, React Native and Unity
- Express setup with App Scanner

---

**2.4 M** websites and apps in 195 countries

**8.8 B** monthly consents

**99%+** customer retention rate

**4.3/5** rating on G2

Start your free trial now or contact us to learn more

[Start free](https://account.usercentrics.eu/?trial=standard&uc_subscription_type=web) · [Contact sales](https://usercentrics.com/book-a-consultation/)

---

## Products
- [Usercentrics Web CMP](https://usercentrics.com/website-consent-management/)
- [Usercentrics App CMP](https://usercentrics.com/in-app-sdk/)
- [Usercentrics CTV CMP](https://usercentrics.com/usercentrics-ctv-cmp/)
- [Privacy Policy Generator](https://usercentrics.com/privacy-policy-generator/)
- [Server-side Tagging Solution](https://usercentrics.com/server-side-tracking-solution/)
- [Preference Manager](https://usercentrics.com/preference-management/)
- [Audience Unlocker](https://usercentrics.com/audience-unlocker/)
- [Integrations](https://usercentrics.com/integrations/)
- [Web Compliance Scan](https://usercentrics.com/privacy-compliance-scanner/)
- [App Compliance Scan](https://usercentrics.com/app-data-privacy-audit/)
- [ROAS Calculator](https://usercentrics.com/roas-calculator/)

## Solutions
- [Data Privacy Regulatory Compliance](https://usercentrics.com/data-privacy-regulatory-compliance/)
- [Marketing Performance Optimization](https://usercentrics.com/marketing-performance-optimization/)
- [Migration](https://usercentrics.com/migration/)
- [Media & Publishing](https://usercentrics.com/media-publishing/)
- [Retail & Ecommerce](https://usercentrics.com/retail-ecommerce/)
- [Banking, Finance & Insurance](https://usercentrics.com/banking-finance-insurance/)
- [Healthcare & Pharmaceuticals](https://usercentrics.com/healthcare-pharmaceuticals/)
- [Gaming](https://usercentrics.com/gaming/)
- [Education](https://usercentrics.com/education/)
- [Automotive](https://usercentrics.com/automotive/)
- [Travel & Hospitality](https://usercentrics.com/travel/)

## Regulations & Frameworks
- [GDPR (EU)](https://usercentrics.com/gdpr/)
- [GDPR (UK)](https://usercentrics.com/uk-gdpr/)
- [CCPA (California)](https://usercentrics.com/ccpa/)
- [TCF v2.3 (IAB)](https://usercentrics.com/cmp-for-publishers/)
- [DMA (EU)](https://usercentrics.com/digital-markets-act-dma/)
- [Amazon Consent Signal](https://usercentrics.com/usercentrics-cmp-and-amazon-consent-signal/)
- [Google Consent Mode (EU)](https://usercentrics.com/usercentrics-cmp-and-google-consent-mode-v2/)
- [Microsoft UET Consent Mode (EU)](https://usercentrics.com/usercentrics-cmp-and-microsoft-consent-mode/)
- [Microsoft Clarity Consent Mode](https://usercentrics.com/usercentrics-cmp-and-microsoft-clarity-consent-mode/)
- [View all regulations](https://usercentrics.com/regulations-and-frameworks/)

## Resources
- [Blog](https://usercentrics.com/knowledge-hub/)
- [Whitepapers](https://usercentrics.com/whitepapers/)
- [Checklists](https://usercentrics.com/checklists/)
- [Courses](https://courses.usercentrics.com/)
- [Case Studies](https://usercentrics.com/case-studies/)
- [Privacy-Led Marketing](https://usercentrics.com/privacy-led-marketing/)
- [Events](https://usercentrics.com/webinar/)
- [CONSENTED Podcast](https://usercentrics.com/consented/)
- [Guides](https://usercentrics.com/guides/)
- [Release Notes](https://releases.usercentrics.com/en)
- [Developer Documentation](https://usercentrics.com/docs/)
- [RFI Template](https://usercentrics.com/resources/usercentrics-rfi-template/)
- [Customer Directory](https://usercentrics.com/usercentrics-customer-directory/)

## Company
- [About Us](https://usercentrics.com/about-us/)
- [Press](https://usercentrics.com/press/)
- [Our Offices](https://usercentrics.com/contact/)
- [Trust Center](https://trust.usercentrics.com/)
- [Careers](https://usercentrics.com/career/)
- [Open Positions](https://apply.workable.com/usercentrics/)
- [Diversity & Inclusion](https://usercentrics.com/dei/)

## Support
- [General Support](https://support.usercentrics.com/hc/en-us)
- [Contact Sales](https://usercentrics.com/book-a-consultation/)
- [Technical Support](https://support.usercentrics.com/hc/en-us/requests/new)
- [Billing & Account](https://support.usercentrics.com/hc/en-us/categories/12253804608156-Account-and-billing)
- [Suggest a Feature](https://support.usercentrics.com/hc/en-us/requests/new?ticket_form_id=10610312381340)
- [Partner Login](https://partnerportal.usercentrics.com/)
- [Partner Program](https://usercentrics.com/partner-program-overview/)
- [Affiliate Program](https://usercentrics.com/affiliates/)

## Legal
- [Terms & Conditions](https://usercentrics.com/terms-and-conditions/)
- [Terms & Conditions USA](https://usercentrics.com/terms-and-conditions-usa/)
- [Privacy Policy](https://usercentrics.com/privacy-policy/)
- [Legal Notice](https://usercentrics.com/legal-notice/)
- [Legal Documents](https://usercentrics.com/legal-documents/)
- [Accessibility Statement](https://usercentrics.com/accessibility-statement-wcag-compliance/)

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