{"id":3546,"date":"2021-11-29T12:58:15","date_gmt":"2021-11-29T11:58:15","guid":{"rendered":"https:\/\/stage.usercentrics.com\/fr\/?post_type=on_demand_webinar&#038;p=13656"},"modified":"2026-01-07T18:33:14","modified_gmt":"2026-01-07T17:33:14","slug":"la-fin-des-cookies-tiers-quel-impact-pour-la-publicite-en-ligne-comment-sy-preparer","status":"publish","type":"event","link":"https:\/\/usercentrics.com\/fr\/events\/la-fin-des-cookies-tiers-quel-impact-pour-la-publicite-en-ligne-comment-sy-preparer\/","title":{"rendered":"Repenser la publicit\u00e9 digitale post-cookies"},"content":{"rendered":"<p>Comment\u00a0les sp\u00e9cialistes du marketing peuvent-ils s\u2019y pr\u00e9parer au mieux ?<br \/>\nLa fin des cookies tiers approche. Google a r\u00e9cemment annonc\u00e9 que la d\u00e9pr\u00e9ciation des cookies tiers serait report\u00e9e \u00e0 2023, mais les principaux navigateurs Internet les bloquent d\u00e9j\u00e0 par d\u00e9faut. Il est essentiel de garder une longueur d&rsquo;avance et d\u2019adapter votre strat\u00e9gie marketing d\u00e8s maintenant.<br \/>\nQue signifie la fin des cookies tiers pour vos outils de publicit\u00e9, d&rsquo;analyse Web et de stockage ? Et que devez-vous faire pour vous assurer que vos strat\u00e9gies marketing soient proactives ?<br \/>\nD\u00e9couvrez comment vous pouvez rendre votre suivi Web conforme et productif.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment\u00a0les sp\u00e9cialistes du marketing peuvent-ils s\u2019y pr\u00e9parer au mieux ? La fin des cookies tiers approche. Google a r\u00e9cemment annonc\u00e9 que la d\u00e9pr\u00e9ciation des cookies tiers serait report\u00e9e \u00e0 2023, mais les principaux navigateurs Internet les bloquent d\u00e9j\u00e0 par d\u00e9faut. Il est essentiel de garder une longueur d&rsquo;avance et d\u2019adapter votre strat\u00e9gie marketing d\u00e8s maintenant. [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"editor_notices":[]},"tags":[],"magazine_issue":[],"magazine_tag":[],"resource_tag":[],"class_list":["post-3546","event","type-event","status-publish","hentry"],"acf":[],"yoast_head":"<title>Webinaire Usercentrics - Fin des cookies tiers : enjeux et impacts<\/title>\n<meta name=\"description\" content=\"Webinaire Usercentrics - Fin des cookies tiers : quelles cons\u00e9quences pour la publicit\u00e9 en ligne ? 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