{"id":10381,"date":"2026-05-12T12:49:57","date_gmt":"2026-05-12T10:49:57","guid":{"rendered":"https:\/\/stage.usercentrics.com\/fr\/server-side-tracking\/"},"modified":"2026-05-12T13:57:46","modified_gmt":"2026-05-12T11:57:46","slug":"server-side-tracking","status":"publish","type":"page","link":"https:\/\/usercentrics.com\/fr\/server-side-tracking\/","title":{"rendered":"SST Product Line"},"content":{"rendered":"\n<style>\n.uc-pricing-features {\n    padding-bottom: var(--sp-m);\n}\n.uc-features {\n    justify-content: center;\n}\n\n\n.uc-pricing-tabs__item--main, .uc-tabs-container__tabs {\n   display: none;\n}\n\n.uc-pricing-sticky-column__header-title-logo { height:50px; }\n.uc-pricing-sticky-column__header-pricing-logo {\n    height: 60px;\n    display: flex;\n    justify-content: center;\n}\n.uc-pricing-sticky-column__header-pricing-logo > img { width: 50%; }\n.uc-pricing-sticky-column[data-plan=\"USERCENTRICS\"] {\n    border-top: 4px solid var(--br-brand);\n}\n.uc-pricing-features__item-list__values > div:first-child {\n    \/*background-color: var(--fs-azure);*\/\n}\n\n.uc-pricing-sticky-column[data-plan=\"ONETRUST\"] img {\n    width: 30%;\n    margin-top: 10px;\n}\n\n.uc-pricing-features__item-heading.like-h4.no-default-margin {\n    display: none;\n}\n\n.uc-step-columns__item {\n  display: flex;\n  flex-direction: column;\n}\n\n.uc-step-columns__content {\n  display: flex;\n  flex-direction: column;\n  flex: 1 1 auto;\n  min-height: 0;\n  margin-bottom: 0;\n}\n\n.uc-step-columns__content p:has(> img),\n.uc-step-columns__content p:last-child {\n  margin-top: auto;\n  margin-bottom: 0;\n}\n\n@media screen and (max-width: 767px) {\n    .uc-pricing-features {\n       padding-top: var(--sp-l);\n    }\n    .uc-pricing-sticky-column__header-pricing-logo > img {\n       width: 65%;\n    }\n    .uc-pricing-sticky-column[data-plan=\"ONETRUST\"] img {\n       width: 35%;\n    }\n}\n\n<\/style>\n\n\n<div class=\"alignfull uc-blog-hero uc-blog-hero--has-image uc-blog-hero--layout-product uc-ctx--blue\" data-id=\"blog_hero_6a1214c533427\">\n        <div class=\"uc-blog-hero__inner\">\n        <div class=\"uc-blog-hero__text\">\n                                                <div class=\"uc-blog-hero__subtitle like-label-l\">Server-Side Tracking<\/div>\n                                <h1 class=\"uc-blog-hero__title like-h1-upper no-default-margin\">Fiabilit\u00e9 des donn\u00e9es, hausse des conversions, ma\u00eetrise du CPA<\/h1>                                    <div class=\"uc-blog-hero__description\">Adoptez une strat\u00e9gie de donn\u00e9es first-party avec le Server-Side Tracking de Usercentrics. Transmettez des signaux pr\u00e9cis et conformes \u00e0 toutes vos plateformes marketing pour maximiser vos performances gr\u00e2ce \u00e0 des donn\u00e9es fiables et enrichies.<\/div>\n                                                                                    <div class=\"uc-blog-hero__buttons\">\n                        <a id=\"2bb23e6e-0012-4277-bb20-cb211d83b418\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"https:\/\/sst.usercentrics.eu\/?utm_source=usercentrics_sst&amp;utm_medium=landing_page&amp;utm_campaign=usercentrics_sst&amp;source_website=usercentrics.com&amp;sst_action=signup&amp;lng=en&amp;deviceId=4e92083b-2f25-4707-a774-e1ae6e196bd2&amp;uc_lead_source=N4IgjCBcoK4C4FsD6BnA9jATgYwKZRBABoR5kFcATASxgQONMSWwEMEAHV6gcwDsGJMkkq4AbtTyCmyOLkz1IhIc2xo%2BcjdK6Y4fedUrSY2Q9J7YANmaWMErONgAWcAJ4d8tkj1xpLabG1LVjwKLS8QNk5ufiQbZRBWShRcODijCKT06QQUKwBreMYkHlYCAHEAQTAAOlqAdgBOABYwAGYABlaANjr67u7WtoBWACY2xkxKNNMMhOskADMHbIjFgCMrIpI4AjB6%2BtH6jqbBsA6IAF8SUahYZnQsKQjhCho6Y1V2Ll4BF%2BZRBJnglhHIFJ9kGoNLhwgkdHoDHNGCZtiALNYkSR7I4XO5PAkfH4AkEQrgwrsIlEfrFUUkUmlaZRVglcgVUSUyhEpjNUQtlgzMSANltBRTwAc2gAOKWS5qjZptK4kCbQGSoDA4fHI5hvWiKEFfaK-CEicSSLUqWTyfXayHqTRixjw-SYVEowXo1HY5xuDzmXz%2BQIRDjBUIwx0kKkxPjMxh01KxkhZL15SyFQUcirVOo1JpDLpgXr7AZDMYTEjcli86hLFao4UY6Ri-b1KVSlr1YZgRoga4gZp3NWPTUm3Uff6Q77Rk2A80msE2y0se3h7SsXQut2zcwinIOH14-1EoNw0Nk1eUqe-ROJZIJxk31lp9mlaSV7cRPl1wUN1HNiXSpKjTDMM3QnL2JDDIOwjDsCtpIGOi5qlGxoTqaQIWmqC4mlCDprhuiLGB%2BBK7hE3q4n6ESEoGJJhrCjAoTSgrxgK0jJoKT7ptImZKFUtQNC07QFkW-RnCM4yTNMVaCl%2BrFrJsjYRP%2BrbSo0YCFucHQQSA3TQQ8GpwUuiE4Ve-AzmahlYdaOErvRJDOoRLzEYwnocfuFGYdRxLBme5LSIxMaMvSN7sTkqZcREPEJO%2B1a1nJCS-qKewAW0anDFKzRQX29R6cgsGYa8VB6iZRpmWhs6WaC1lobhF5wuuCKuoK7o7opLLub6nkBt5p6kn5l6lYFzF3vFcZMimbIZq%2BvHZgJ%2BY9H0JbtGWkk8jJNb8jeiVNslKnNB0HSNAMFzaZKuXqk8BU6kV44GpOg3mRh87VXdy7QnZIAOU1RGoq5e44p1R40T5fV1QxplDWxI0heNHHhS%2BnLRVJzkkLJW0KX%2Bu0ZR0bRtAcYBnZclxAA\" target=\"_blank\"><span>Commencer gratuitement<\/span><\/a><a id=\"da175d2a-9057-44c5-a2f4-c542ec293f1e\" class=\"uc-button uc-button-size-m uc-button-outlined  no-default-link-decoration uc-button-icon-right\" href=\"#choose-sst-solution\" target=\"\"><span>Trouver votre solution<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M10.8247 4.22632V16.4013L5.22471 10.8013L3.82471 12.2263L11.8247 20.2263L19.8247 12.2263L18.4247 10.8013L12.8247 16.4013V4.22632H10.8247Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>                    <\/div>\n                                                                        <\/div>\n                            <div class=\"uc-blog-hero__background\">\n                                                    <div class=\"uc-blog-hero__shield-clip\" aria-hidden=\"true\">\n                        <div class=\"uc-blog-hero__shield\">\n                            <svg width=\"1066\" 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src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Server-Side-Tracking-Hero.svg?v=9bc510f08194f145\" width=\"577\" height=\"403\" alt=\"\">                                                                                                        <\/div>\n                                                                            <\/div>\n                    <\/div>\n    <\/div>\n\n\n<div class=\"bg-brand-off-white uc-flex-row--background-right alignfull uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: var(--wp--preset--spacing--3-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:1;\">\n    \n    <div class=\"uc-marketing-numbers\" id=\"uc-company-numbers759279cf-b40c-47d0-b383-4e707b8572e7\">\n        <div class=\"uc-marketing-numbers__inner container\">\n                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                <span>\n                            +30%                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">de conversions<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                <span>\n                            33%                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">de r\u00e9duction du CPA<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                <span>\n                            27%                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">de hausse du taux de conversion<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                <span>\n                            5.6s                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">de gain sur le chargement des pages<\/div>\n                <\/div>\n                                    <\/div>\n    <\/div>\n\n\n\n<p>Sources: \u00c9tudes de cas sectorielles sGTM ; Deloitte Digital, <em>The Power of First-Party Data Strategies for Marketers<\/em> (2023, command\u00e9 par Meta). <a href=\"#proof\" type=\"internal\" id=\"#proof\">Voir les d\u00e9tails<\/a><\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-azure uc-flex-row--background-right alignfull uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:2;\">\n    \n<div class=\"uc-cards-slider uc-cards-slider--layout-default uc-ctx--base\">\n        <div class=\"container\">\n                            <div class=\"uc-cards-slider__heading\">\n                <div class=\"uc-cards-slider__heading__title like-h2 no-default-margin\">\n                    Pourquoi les entreprises adoptent le Server-Side Tracking                <\/div>\n\n                                    <div class=\"uc-cards-slider__heading__description\">\n                        <p>Le marketing digital devient de plus en plus complexe. Entre l&rsquo;augmentation des co\u00fbts publicitaires, la baisse des conversions et la perte de signaux due aux adblockers, la qualit\u00e9 de vos donn\u00e9es s&rsquo;\u00e9rode. Le Server-Side Tracking (SST) apporte une r\u00e9ponse concr\u00e8te \u00e0 ces d\u00e9fis.<\/p>\n                    <\/div>\n                            <\/div>\n                    <div class=\"uc-slider uc-slider--not-drag\" id=\"slider_6a1214c53689e\">\n                <div class=\"uc-slider__window\">\n            <div class=\"uc-slider__track\">\n                <div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"56\" height=\"56\" viewBox=\"0 0 56 56\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M7.9375 48.9258V44.2591L12.6042 39.5924V48.9258H7.9375ZM17.2708 48.9258V34.9258L21.9375 30.2591V48.9258H17.2708ZM26.6042 48.9258V30.2591L31.2708 34.9841V48.9258H26.6042ZM35.9375 48.9258V34.9841L40.6042 30.3174V48.9258H35.9375ZM45.2708 48.9258V25.5924L49.9375 20.9258V48.9258H45.2708ZM7.9375 36.8508V30.2591L24.2708 13.9258L33.6042 23.2591L49.9375 6.92578V13.5174L33.6042 29.8508L24.2708 20.5174L7.9375 36.8508Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Des donn\u00e9es fiables pour vos r\u00e9gies publicitaires        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Le SST traite les \u00e9v\u00e9nements sur votre propre serveur avant de les envoyer aux plateformes. R\u00e9sultat : vous disposez de donn\u00e9es first-party propres et d\u00e9dupliqu\u00e9es pour optimiser vos campagnes sur des signaux r\u00e9els, et non sur des donn\u00e9es de navigation fragment\u00e9es.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"56\" height=\"56\" viewBox=\"0 0 56 56\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.4987 32.9568V15.1068H24.4987V32.9568L20.9987 29.6901L17.4987 32.9568ZM29.1654 36.4568V5.77344H36.1654V29.4568L29.1654 36.4568ZM5.83203 44.5068V24.4401H12.832V37.5068L5.83203 44.5068ZM5.83203 50.2234L20.882 35.1734L29.1654 42.2901L42.232 29.2234H38.4987V24.5568H50.1654V36.2234H45.4987V32.4901L29.3987 48.5901L21.1154 41.4734L12.3654 50.2234H5.83203Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Vitesse de chargement accrue, taux de rebond r\u00e9duit        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>En d\u00e9portant la logique de tracking hors du navigateur, vous all\u00e9gez votre site. Un chargement plus fluide r\u00e9duit le taux de rebond et am\u00e9liore vos Core Web Vitals, un atout strat\u00e9gique pour votre SEO et votre taux de conversion.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"56\" height=\"56\" viewBox=\"0 0 56 56\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.9987 53.668C12.7154 53.668 11.6168 53.211 10.7029 52.2971C9.78898 51.3832 9.33203 50.2846 9.33203 49.0013V25.668C9.33203 24.3846 9.78898 23.286 10.7029 22.3721C11.6168 21.4582 12.7154 21.0013 13.9987 21.0013H16.332V16.3346C16.332 13.1069 17.4695 10.3555 19.7445 8.08047C22.0195 5.80547 24.7709 4.66797 27.9987 4.66797C31.2265 4.66797 33.9779 5.80547 36.2529 8.08047C38.5279 10.3555 39.6654 13.1069 39.6654 16.3346V21.0013H41.9987C43.282 21.0013 44.3806 21.4582 45.2945 22.3721C46.2084 23.286 46.6654 24.3846 46.6654 25.668V49.0013C46.6654 50.2846 46.2084 51.3832 45.2945 52.2971C44.3806 53.211 43.282 53.668 41.9987 53.668H13.9987ZM13.9987 49.0013H41.9987V25.668H13.9987V49.0013ZM27.9987 42.0013C29.282 42.0013 30.3806 41.5444 31.2945 40.6305C32.2084 39.7166 32.6654 38.618 32.6654 37.3346C32.6654 36.0513 32.2084 34.9527 31.2945 34.0388C30.3806 33.1249 29.282 32.668 27.9987 32.668C26.7154 32.668 25.6168 33.1249 24.7029 34.0388C23.789 34.9527 23.332 36.0513 23.332 37.3346C23.332 38.618 23.789 39.7166 24.7029 40.6305C25.6168 41.5444 26.7154 42.0013 27.9987 42.0013ZM20.9987 21.0013H34.9987V16.3346C34.9987 14.3902 34.3181 12.7374 32.957 11.3763C31.5959 10.0152 29.9431 9.33464 27.9987 9.33464C26.0543 9.33464 24.4015 10.0152 23.0404 11.3763C21.6793 12.7374 20.9987 14.3902 20.9987 16.3346V21.0013Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            La conformit\u00e9 comme priorit\u00e9        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Gardez le contr\u00f4le total sur les donn\u00e9es partag\u00e9es. Nos solutions garantissent un partage conforme au RGPD, au CCPA et au DMA : vous ne transmettez que les donn\u00e9es que vous \u00eates explicitement autoris\u00e9 \u00e0 collecter.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n            <script type=\"module\">\n            new Uc_Slider(document.querySelector(\"#slider_6a1214c53689e\"), {\"drag_enabled\":false,\"is_qa_card\":false})\n        <\/script>\n                        <\/div>\n<\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-primary-dark uc-flex-row--background-right alignfull uc-ctx--dark\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:4;\">\n    \n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: var(--wp--preset--spacing--5-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:3;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-comment-fonctionne-le-server-side-tracking\">Comment fonctionne le Server-Side Tracking<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">Au lieu de d\u00e9clencher des scripts de tracking gourmands en ressources dans le navigateur, vos donn\u00e9es transitent par un serveur s\u00e9curis\u00e9 que vous contr\u00f4lez. R\u00e9sultat : des signaux plus propres et des performances d\u00e9cupl\u00e9es.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"uc-step-columns uc-step-columns--3 uc-step-columns--arrow-blue uc-step-columns--arrow-curve-alternate\">\n    <div class=\"uc-step-columns__inner\">\n                    <div class=\"uc-step-columns__item\">\n                                    <div class=\"uc-step-columns__heading no-default-margin like-h4\">                    Collecter                    <\/div>                                                    <div class=\"uc-step-columns__content like-text-md\">\n                        <p>Les \u00e9v\u00e9nements g\u00e9n\u00e9r\u00e9s par vos visiteurs sont collect\u00e9s et transmis instantan\u00e9ment vers votre propre serveur.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-29372 size-full\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2026\/04\/Capture-events.svg?v=f3a4675cd1053df6\" alt=\"\" width=\"320\" height=\"166\" \/><\/p>\n                    <\/div>\n                                            <\/div>\n                    <div class=\"uc-step-columns__item\">\n                                    <div class=\"uc-step-columns__heading no-default-margin like-h4\">                    Raffiner                    <\/div>                                                    <div class=\"uc-step-columns__content like-text-md\">\n                        <p>Vos donn\u00e9es sont valid\u00e9es, filtr\u00e9es et enrichies en toute s\u00e9curit\u00e9.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29374\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2026\/04\/Process-on-your-server.svg?v=dd6da97e00de1b36\" alt=\"\" width=\"321\" height=\"168\" \/><\/p>\n                    <\/div>\n                                            <\/div>\n                    <div class=\"uc-step-columns__item\">\n                                    <div class=\"uc-step-columns__heading no-default-margin like-h4\">                    Propulser                    <\/div>                                                    <div class=\"uc-step-columns__content like-text-md\">\n                        <p>Des signaux de haute qualit\u00e9 parviennent \u00e0 vos r\u00e9gies publicitaires.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29373\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2026\/04\/Deliver-to-ad-platforms.svg?v=9d911799eb33127d\" alt=\"\" width=\"320\" height=\"166\" \/><\/p>\n                    <\/div>\n                                            <\/div>\n            <\/div>\n<\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-off-white uc-flex-row--background-right alignfull uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:5;\">\n    \n\n<div id=\"choose-sst-solution\"><\/div>\n\n\n<div class=\"uc-flow-chart\">\n            <div class=\"uc-flow-chart__heading like-h3\">Choisissez la solution de Server-Side Tracking adapt\u00e9e \u00e0 vos besoins<\/div>\n                <div class=\"uc-flow-chart__primary\">\n                            <div class=\"uc-flow-chart__primary-card\">\n                                            <div\n                                class=\"uc-flow-chart__primary-card--heading like-h4\">Simple et optimis\u00e9e pour Meta<\/div>\n                                                                <div\n                                class=\"uc-flow-chart__primary-card--description\"><p>Votre strat\u00e9gie repose sur Meta Ads et vous recherchez une performance imm\u00e9diate via un tracking robuste, sans complexit\u00e9 technique.<\/p>\n<\/div>\n                                    <\/div>\n                                                    <div class=\"uc-flow-chart__secondary uc-flow-chart__secondary--single\">\n                                                                    <div class=\"uc-icon-number uc-icon-number--size-default uc-icon-number--no-shield-background\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-image\">\n                        <img decoding=\"async\" width=\"56\" height=\"56\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Server-Side-Tracking-56.svg?v=449264bec9eb6056\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-hidden=\"true\" \/>            <\/div>\n    <div class=\"uc-icon-number__title\">Meta Signals Gateway<\/div>\n\n    <div class=\"uc-icon-number__description\"><p>Boostez vos performances Meta gr\u00e2ce \u00e0 des signaux web et hors ligne de haute qualit\u00e9. B\u00e9n\u00e9ficiez d&rsquo;une int\u00e9gration Pixel + CAPI r\u00e9siliente et d&rsquo;un import fluide de vos conversions offline.<\/p>\n<\/div>\n\n\n    <div class=\"uc-icon-number__link-wp\">\n                <a id=\"cd40c96f-53f9-495f-bc0a-d5b14094547b\" class=\"uc-button uc-button-size-m uc-button-link uc-icon-number__link no-default-link-decoration uc-button-icon-right\" href=\"\/fr\/meta-signals-gateway\/\" target=\"\"><span>Explorer<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>    <\/div>\n<\/div>                                    <\/div>\n                    <\/div>\n            <div class=\"uc-flow-chart__primary\">\n                            <div class=\"uc-flow-chart__primary-card\">\n                                            <div\n                                class=\"uc-flow-chart__primary-card--heading like-h4\">Avanc\u00e9e et multi-plateforme<\/div>\n                                                                <div\n                                class=\"uc-flow-chart__primary-card--description\"><p>Vous g\u00e9rez des campagnes sur plusieurs leviers et avez besoin d&rsquo;une flexibilit\u00e9 totale sur vos flux de donn\u00e9es.<\/p>\n<\/div>\n                                    <\/div>\n                                                    <div class=\"uc-flow-chart__secondary uc-flow-chart__secondary--single\">\n                                                                    <div class=\"uc-icon-number uc-icon-number--size-default uc-icon-number--no-shield-background\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-image\">\n                        <img decoding=\"async\" width=\"56\" height=\"56\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Meta-Signals-Gateway-56.svg?v=bc7861dfc78af3e0\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-hidden=\"true\" \/>            <\/div>\n    <div class=\"uc-icon-number__title\">Server Google Tag Manager (sGTM)<\/div>\n\n    <div class=\"uc-icon-number__description\"><p>Pilotez un suivi multi-plateforme pour centraliser et transformer vos donn\u00e9es first-party vers Google, Meta, TikTok et plus de 30 autres destinations.<\/p>\n<\/div>\n\n\n    <div class=\"uc-icon-number__link-wp\">\n                <a id=\"f3ce2804-c742-4a40-965b-c55bcb7b1876\" class=\"uc-button uc-button-size-m uc-button-link uc-icon-number__link no-default-link-decoration uc-button-icon-right\" href=\"\/fr\/server-side-tracking-solution\/\" target=\"\"><span>Explorer<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>    <\/div>\n<\/div>                                    <\/div>\n                    <\/div>\n    <\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-off-white uc-flex-row--background-right alignfull uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:6;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-comparatif-des-solutions-de-server-side-tracking\">Comparatif des solutions de server-side tracking<\/h2>\n\n\n<div class=\"uc-pricing-tabs uc-pricing-tabs--loadable uc-pricing-tabs--header-currency-switcher--prefix\"><\/div>\n<div id=\"compare\"\n     class=\"uc-pricing-tabs uc-pricing-tabs--loadable uc-pricing-tabs--header-currency-switcher\"\n     style=\"\">\n    <div class=\"uc-pricing-tabs-header alignfull\" style=\"display:none\">\n    <div class=\"uc-pricing-tabs-header__inner\">\n                            <div class=\"uc-pricing-tabs-header__currency\">\n                <div class=\"uc-dropdown uc-dropdown--currency\" id=\"dropdown_6a1214c54b2d7\">\n    <div class=\"uc-dropdown__current\"\n         data-value=\"EUR\"\n         tabindex=\"0\"\n         role=\"button\"\n         aria-expanded=\"false\"\n         aria-haspopup=\"listbox\">\n        Euro (EUR &#8211; \u20ac)    <\/div>\n    <div class=\"uc-dropdown__options\">\n        <div class=\"uc-dropdown__options-item\" data-value=\"EUR\" tabindex=\"0\" data-selected>Euro (EUR &#8211; \u20ac)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"USD\" tabindex=\"0\">US Dollar (USD &#8211; $)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"GBP\" tabindex=\"0\">British Pound (GBP &#8211; \u00a3)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"DKK\" tabindex=\"0\">Couronne danoise (DKK &#8211; kr.)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"NOK\" tabindex=\"0\">Couronne norv\u00e9gienne (NOK &#8211; kr.)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"SEK\" tabindex=\"0\">Couronne su\u00e9doise (SEK &#8211; kr.)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"PLN\" tabindex=\"0\">Zloty polonais (PLN &#8211; zl)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"CHF\" tabindex=\"0\">Franc suisse (CHF &#8211; CHF)<\/div>    <\/div>\n<\/div>\n<script type=\"module\">\n    new Uc_Dropdown(document.getElementById(\"dropdown_6a1214c54b2d7\"), {\"placeholder\":\"Select\",\"direct_links\":false});\n<\/script>\n            <\/div>\n            <\/div>\n<\/div>\n    <div class=\"uc-tabs-container\" id=\"tabs_6a1214c54b603\" data-hash=\"true\" data-swipe=\"false\">\n    <div class=\"uc-tabs-container__tabs\" role=\"tablist\" aria-label=\"Product pricing options\">\n                                <div class=\"uc-tabs-container__tabs-item is-active\"\n                 tabindex=\"0\"\n                 role=\"tab\" aria-selected=\"true\"\n                 data-tab-id=\"uc-ot\">\n                                <span>&nbsp;<\/span>\n            <\/div>\n            <\/div>\n    <div class=\"uc-tabs-container__window alignfull\">\n        <div class=\"uc-tabs-container__track\"\n             style=\"margin-left: 0\">\n                                            <div class=\"uc-tabs-container__slide\"\n                     role=\"tabpanel\"\n                     data-enable-160=\"0\"\n                    >\n                    <div class=\"uc-pricing-tabs__item\"\n     data-tab-id=\"uc-ot\"\n     data-enable-160=\"0\"\n     style=\"--section-columns: 1; --section-cta: 2; --section-list_btn: 3; --section-custom_plan: 4; --section-info: 5; --section-feature-cards-grid: 6;\">\n    <div class=\"uc-pricing-tabs__item--main\">\n        <div class=\"uc-pricing uc-pricing--layout-cols-2-full\" data-delayed-js-init=\"\">\n    <div class=\"uc-pricing__inner container\">\n                                                                                                            <\/div>\n<\/div>\n    <\/div>\n                    <div\n    class=\"uc-pricing-features container uc-pricing-features-columns-two\"\n    data-columns=\"2\" id=\"uc-ot-features\">\n                <div class=\"uc-pricing-sticky uc-pricing-sticky--columns-two\">\n    <div class=\"uc-pricing-sticky__columns container\">\n                                    <div class='uc-pricing-sticky__empty-slot'><\/div><div class=\"uc-pricing-sticky-column\" data-plan=\"Meta Signals Gateway\">\n    <div class=\"uc-pricing-sticky-column__header\">\n        <div class=\"uc-pricing-sticky-column__header-title-logo\">\n            <div class=\"uc-pricing-sticky-column__header-title\">\n                                    <div class=\"uc-pricing-sticky-column__header-plan like-h5 no-default-margin\">\n                        Meta Signals Gateway                    <\/div>\n                                            <\/div>\n                    <\/div>\n            <\/div>\n    <div class=\"uc-pricing-sticky-column__content\">\n            <\/div>\n<\/div>\n<div class=\"uc-pricing-sticky-column\" data-plan=\"Server Google Tag Manager (sGTM)\">\n    <div class=\"uc-pricing-sticky-column__header\">\n        <div class=\"uc-pricing-sticky-column__header-title-logo\">\n            <div class=\"uc-pricing-sticky-column__header-title\">\n                                    <div class=\"uc-pricing-sticky-column__header-plan like-h5 no-default-margin\">\n                        Server Google Tag Manager (sGTM)                    <\/div>\n                                            <\/div>\n                    <\/div>\n            <\/div>\n    <div class=\"uc-pricing-sticky-column__content\">\n            <\/div>\n<\/div>\n                        <\/div>\n<\/div>\n        <div class=\"uc-pricing-features__scroller\">\n                    <div class=\"uc-pricing-features__item\">\n                <div\n                    class=\"uc-pricing-features__item-heading like-h4 no-default-margin\"><\/div>\n                <div class=\"uc-pricing-features__item-list\">\n                                            <div class=\"uc-pricing-features__item-list__item\">\n                            <div class=\"uc-pricing-features__item-name\">\n                                <div class=\"uc-pricing-features__item-name__text\">\n                                    Id\u00e9al pour                                <\/div>\n                                                            <\/div>\n                            <div class=\"uc-pricing-features__item-list__values\">\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">Annonceurs Meta-centric et structures agiles<\/div>\n                                                                            <\/div>\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">Tagging multi-plateforme (\u00e9quipes Analytics)<\/div>\n                                                                            <\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"uc-pricing-features__item-list__item\">\n                            <div class=\"uc-pricing-features__item-name\">\n                                <div class=\"uc-pricing-features__item-name__text\">\n                                    Configuration                                <\/div>\n                                                            <\/div>\n                            <div class=\"uc-pricing-features__item-list__values\">\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">Assistant guid\u00e9 (No-code)<\/div>\n                                                                            <\/div>\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">Configuration flexible et personnalis\u00e9e<\/div>\n                                                                            <\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"uc-pricing-features__item-list__item\">\n                            <div class=\"uc-pricing-features__item-name\">\n                                <div class=\"uc-pricing-features__item-name__text\">\n                                    Plateformes                                <\/div>\n                                                            <\/div>\n                            <div class=\"uc-pricing-features__item-list__values\">\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">Meta + destinations extensibles<\/div>\n                                                                            <\/div>\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">GA4, Google Ads, Meta, LinkedIn, +30<\/div>\n                                                                            <\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"uc-pricing-features__item-list__item\">\n                            <div class=\"uc-pricing-features__item-name\">\n                                <div class=\"uc-pricing-features__item-name__text\">\n                                    R\u00e9sistance aux bloqueurs                                <\/div>\n                                                            <\/div>\n                            <div class=\"uc-pricing-features__item-list__values\">\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">Oui \u2014 Pixel r\u00e9silient qui contourne les restrictions des navigateurs<\/div>\n                                                                            <\/div>\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">Partielle \u2014 prolonge la dur\u00e9e de vie des cookies et am\u00e9liore la collecte.<\/div>\n                                                                            <\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"uc-pricing-features__item-list__item\">\n                            <div class=\"uc-pricing-features__item-name\">\n                                <div class=\"uc-pricing-features__item-name__text\">\n                                    Gestion du consentement                                <\/div>\n                                                            <\/div>\n                            <div class=\"uc-pricing-features__item-list__values\">\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">Partage conforme (RGPD, CCPA, DMA)<\/div>\n                                                                            <\/div>\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">Int\u00e9gration native avec la CMP<\/div>\n                                                                            <\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"uc-pricing-features__item-list__item\">\n                            <div class=\"uc-pricing-features__item-name\">\n                                <div class=\"uc-pricing-features__item-name__text\">\n                                    B\u00e9n\u00e9fice cl\u00e9                                <\/div>\n                                                            <\/div>\n                            <div class=\"uc-pricing-features__item-list__values\">\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">R\u00e9duit le CPA et booste le ROAS via des signaux haute qualit\u00e9<\/div>\n                                                                            <\/div>\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">Donn\u00e9es pr\u00e9cises et fiables sur l&rsquo;ensemble des canaux<\/div>\n                                                                            <\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"uc-pricing-features__item-list__item\">\n                            <div class=\"uc-pricing-features__item-name\">\n                                <div class=\"uc-pricing-features__item-name__text\">\n                                    Unit\u00e9 de mesure                                <\/div>\n                                                            <\/div>\n                            <div class=\"uc-pricing-features__item-list__values\">\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">\u00c9v\u00e9nements<\/div>\n                                                                            <\/div>\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">Requ\u00eates<\/div>\n                                                                            <\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"uc-pricing-features__item-list__item\">\n                            <div class=\"uc-pricing-features__item-name\">\n                                <div class=\"uc-pricing-features__item-name__text\">\n                                    Offre Free                                <\/div>\n                                                            <\/div>\n                            <div class=\"uc-pricing-features__item-list__values\">\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">20 000 \u00e9v\u00e9nements \/ mois<\/div>\n                                                                            <\/div>\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">20 000 requ\u00eates \/ mois<\/div>\n                                                                            <\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"uc-pricing-features__item-list__item\">\n                            <div class=\"uc-pricing-features__item-name\">\n                                <div class=\"uc-pricing-features__item-name__text\">\n                                    Tarif de d\u00e9part                                <\/div>\n                                                            <\/div>\n                            <div class=\"uc-pricing-features__item-list__values\">\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">11 \u20ac \/ mois (Growth)<\/div>\n                                                                            <\/div>\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\">16 \u20ac \/ mois (Growth)<\/div>\n                                                                            <\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"uc-pricing-features__item-list__item\">\n                            <div class=\"uc-pricing-features__item-name\">\n                                <div class=\"uc-pricing-features__item-name__text\">\n                                    Installation                                <\/div>\n                                                            <\/div>\n                            <div class=\"uc-pricing-features__item-list__values\">\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\"><a href=\"\/docs\/sst\/msgw\/get-started-with-msgw\/\">Voir le guide<\/a><\/div>\n                                                                            <\/div>\n                                                                    <div\n                                        class=\"uc-pricing-features__item-value\">\n                                                                                    <div\n                                                class=\"uc-pricing-features__item-value__text\"><a href=\"\/docs\/sst\/sgtm\/get-started\/\">Voir le guide<\/a><\/div>\n                                                                            <\/div>\n                                                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n            <\/div>\n    <\/div>\n        <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n    <script>window.ucPreselectTabsContainerHash(\"tabs_6a1214c54b603\")<\/script>\n<\/div>\n    <script>\n        (() => {\n            const element = document.getElementById('compare');\n            element.instance = new PricingTabsInline(\n                document.getElementById('compare')\n            );\n        })()\n    <\/script>\n\n\n\n<p class=\"comparison-below\">L&rsquo;h\u00e9bergement g\u00e9r\u00e9 et l&rsquo;infrastructure auto-\u00e9volutive sont inclus pour les deux solutions. sGTM inclut l&rsquo;int\u00e9gration native avec la CMP Web Usercentrics. <a href=\"\/fr\/pricing\/#uc-sst\">Voir tous les tarifs \u2192<\/a><\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-background-light uc-flex-row--background-right alignfull uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:8;\">\n    \n<div class=\"uc-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--3-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:7;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-decuplez-votre-impact-la-synergie-sgtm-et-meta-signals-gateway\">D\u00e9cuplez votre impact : la synergie sGTM et Meta Signals Gateway<\/h2>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"uc-bento-box uc-bento-box--layout-rows\">\n    <div class=\"uc-wrapper\">\n                                <div class=\"uc-bento-box__features-container uc-bento-box__features-container--plus\">\n                                                        <div class=\"uc-bento-box__feature\">\n                                                        \n                                                                    <h3 class=\"uc-bento-box__feature__title like-h5 no-default-margin\">La polyvalence de sGTM<\/h3>\n                                \n                                                                                                        <div class=\"uc-bento-box__feature__description like-text-md\"><p>Centralise Google Ads, GA4, LinkedIn, TikTok et plus de 30 destinations via la biblioth\u00e8que GTM.<\/p>\n<\/div>\n                                                        \n                                            <\/div>\n                                                        <div class=\"uc-bento-box__feature\">\n                                                        \n                                                                    <h3 class=\"uc-bento-box__feature__title like-h5 no-default-margin\">La puissance de Meta Signals Gateway<\/h3>\n                                \n                                                                                                        <div class=\"uc-bento-box__feature__description like-text-md\"><p>Pixel r\u00e9silient, CAPI, audiences sur mesure et imports offline \u2014 une expertise 100 % d\u00e9di\u00e9e \u00e0 l&rsquo;\u00e9cosyst\u00e8me Meta.<\/p>\n<\/div>\n                                                        \n                                            <\/div>\n                                                        <div class=\"uc-bento-box__feature uc-bento-box__feature--full-row\">\n                                                                                            <div class=\"uc-bento-box__feature__overline\">CONFIGURATION RECOMMAND\u00c9E<\/div>\n                                \n                                                                    <h3 class=\"uc-bento-box__feature__title like-h5 no-default-margin\">sGTM and Meta Signals Gateway<\/h3>\n                                \n                                                                                                        <div class=\"uc-bento-box__feature__description like-text-md\"><p>L\u2019alliance sGTM et Meta Signals Gateway Body : Profitez du meilleur des deux mondes : si Meta est un pilier de votre strat\u00e9gie, ne faites aucun compromis. Utilisez sGTM comme tour de contr\u00f4le centrale pour vos flux Google, TikTok ou LinkedIn, et confiez \u00e0 Meta Signals Gateway l&rsquo;optimisation sp\u00e9cifique de vos signaux Meta.<\/p>\n<p>Meta re\u00e7oit des donn\u00e9es ultra-qualifi\u00e9es via un pipeline d\u00e9di\u00e9, tandis que vos autres leviers profitent de la polyvalence de sGTM. Une infrastructure unique, une gestion simplifi\u00e9e et deux solutions <a href=\"\/fr\/free-trial\/\">accessibles gratuitemen<\/a>.<\/p>\n<\/div>\n                                                        \n                                            <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"uc-bento-box__button\">\n                <div class=\"uc-ctx--blue\">\n                    <a id=\"07ca09a0-b152-48ef-aca3-4ff4d0752a6e\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"https:\/\/sst.usercentrics.eu\/?utm_source=usercentrics_sst&amp;utm_medium=landing_page&amp;utm_campaign=usercentrics_sst&amp;source_website=usercentrics.com&amp;sst_action=signup&amp;lng=en&amp;deviceId=4e92083b-2f25-4707-a774-e1ae6e196bd2&amp;uc_lead_source=N4IgjCBcoK4C4FsD6BnA9jATgYwKZRBABoR5kFcATASxgQONMSWwEMEAHV6gcwDsGJMkkq4AbtTyCmyOLkz1IhIc2xo%2BcjdK6Y4fedUrSY2Q9J7YANmaWMErONgAWcAJ4d8tkj1xpLabG1LVjwKLS8QNk5ufiQbZRBWShRcODijCKT06QQUKwBreMYkHlYCAHEAQTAAOlqAdgBOABYwAGYABlaANjr67u7WtoBWACY2xkxKNNMMhOskADMHbIjFgCMrIpI4AjB6%2BtH6jqbBsA6IAF8SUahYZnQsKQjhCho6Y1V2Ll4BF%2BZRBJnglhHIFJ9kGoNLhwgkdHoDHNGCZtiALNYkSR7I4XO5PAkfH4AkEQrgwrsIlEfrFUUkUmlaZRVglcgVUSUyhEpjNUQtlgzMSANltBRTwAc2gAOKWS5qjZptK4kCbQGSoDA4fHI5hvWiKEFfaK-CEicSSLUqWTyfXayHqTRixjw-SYVEowXo1HY5xuDzmXz%2BQIRDjBUIwx0kKkxPjMxh01KxkhZL15SyFQUcirVOo1JpDLpgXr7AZDMYTEjcli86hLFao4UY6Ri-b1KVSlr1YZgRoga4gZp3NWPTUm3Uff6Q77Rk2A80msE2y0se3h7SsXQut2zcwinIOH14-1EoNw0Nk1eUqe-ROJZIJxk31lp9mlaSV7cRPl1wUN1HNiXSpKjTDMM3QnL2JDDIOwjDsCtpIGOi5qlGxoTqaQIWmqC4mlCDprhuiLGB%2BBK7hE3q4n6ESEoGJJhrCjAoTSgrxgK0jJoKT7ptImZKFUtQNC07QFkW-RnCM4yTNMVaCl%2BrFrJsjYRP%2BrbSo0YCFucHQQSA3TQQ8GpwUuiE4Ve-AzmahlYdaOErvRJDOoRLzEYwnocfuFGYdRxLBme5LSIxMaMvSN7sTkqZcREPEJO%2B1a1nJCS-qKewAW0anDFKzRQX29R6cgsGYa8VB6iZRpmWhs6WaC1lobhF5wuuCKuoK7o7opLLub6nkBt5p6kn5l6lYFzF3vFcZMimbIZq%2BvHZgJ%2BY9H0JbtGWkk8jJNb8jeiVNslKnNB0HSNAMFzaZKuXqk8BU6kV44GpOg3mRh87VXdy7QnZIAOU1RGoq5e44p1R40T5fV1QxplDWxI0heNHHhS%2BnLRVJzkkLJW0KX%2Bu0ZR0bRtAcYBnZclxAA\" target=\"\"><span>Essayer gratuitement<\/span><\/a>                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<div id=\"uc-cta_6a1214c54e590\" class=\"uc-cta uc-cta--button alignfull uc-cta--size-full uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Rentabilisez vos budgets publicitaires gr\u00e2ce aux donn\u00e9es server-side<\/div>\n                                        <div class=\"uc-cta__description\">\n                    <p>D\u00e9marrez gratuitement (jusqu&rsquo;\u00e0 20 000 \u00e9v\u00e9nements ou requ\u00eates par mois). Aucune carte bancaire requise.<\/p>\n                <\/div>\n                                                                    <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"dbcf4334-9707-4127-9c8a-79d968ddcccf\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"https:\/\/sst.usercentrics.eu\/?utm_source=usercentrics_sst&amp;utm_medium=landing_page&amp;utm_campaign=usercentrics_sst&amp;source_website=usercentrics.com&amp;sst_action=signup&amp;lng=en&amp;deviceId=4e92083b-2f25-4707-a774-e1ae6e196bd2&amp;uc_lead_source=N4IgjCBcoK4C4FsD6BnA9jATgYwKZRBABoR5kFcATASxgQONMSWwEMEAHV6gcwDsGJMkkq4AbtTyCmyOLkz1IhIc2xo%2BcjdK6Y4fedUrSY2Q9J7YANmaWMErONgAWcAJ4d8tkj1xpLabG1LVjwKLS8QNk5ufiQbZRBWShRcODijCKT06QQUKwBreMYkHlYCAHEAQTAAOlqAdgBOABYwAGYABlaANjr67u7WtoBWACY2xkxKNNMMhOskADMHbIjFgCMrIpI4AjB6%2BtH6jqbBsA6IAF8SUahYZnQsKQjhCho6Y1V2Ll4BF%2BZRBJnglhHIFJ9kGoNLhwgkdHoDHNGCZtiALNYkSR7I4XO5PAkfH4AkEQrgwrsIlEfrFUUkUmlaZRVglcgVUSUyhEpjNUQtlgzMSANltBRTwAc2gAOKWS5qjZptK4kCbQGSoDA4fHI5hvWiKEFfaK-CEicSSLUqWTyfXayHqTRixjw-SYVEowXo1HY5xuDzmXz%2BQIRDjBUIwx0kKkxPjMxh01KxkhZL15SyFQUcirVOo1JpDLpgXr7AZDMYTEjcli86hLFao4UY6Ri-b1KVSlr1YZgRoga4gZp3NWPTUm3Uff6Q77Rk2A80msE2y0se3h7SsXQut2zcwinIOH14-1EoNw0Nk1eUqe-ROJZIJxk31lp9mlaSV7cRPl1wUN1HNiXSpKjTDMM3QnL2JDDIOwjDsCtpIGOi5qlGxoTqaQIWmqC4mlCDprhuiLGB%2BBK7hE3q4n6ESEoGJJhrCjAoTSgrxgK0jJoKT7ptImZKFUtQNC07QFkW-RnCM4yTNMVaCl%2BrFrJsjYRP%2BrbSo0YCFucHQQSA3TQQ8GpwUuiE4Ve-AzmahlYdaOErvRJDOoRLzEYwnocfuFGYdRxLBme5LSIxMaMvSN7sTkqZcREPEJO%2B1a1nJCS-qKewAW0anDFKzRQX29R6cgsGYa8VB6iZRpmWhs6WaC1lobhF5wuuCKuoK7o7opLLub6nkBt5p6kn5l6lYFzF3vFcZMimbIZq%2BvHZgJ%2BY9H0JbtGWkk8jJNb8jeiVNslKnNB0HSNAMFzaZKuXqk8BU6kV44GpOg3mRh87VXdy7QnZIAOU1RGoq5e44p1R40T5fV1QxplDWxI0heNHHhS%2BnLRVJzkkLJW0KX%2Bu0ZR0bRtAcYBnZclxAA\" target=\"\"><span>D\u00e9marrer gratuitement<\/span><\/a><a id=\"8e15aedf-a890-4bcd-92a2-e2c94575e8f1\" class=\"uc-button uc-button-size-m uc-button-outlined  no-default-link-decoration\" href=\"\/fr\/pricing\/#uc-sst\" target=\"\"><span>Voir les tarifs<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_6a1214c54e590\"));\n    <\/script>\n\n\n<div class=\"bg-brand-azure uc-flex-row--background-right alignfull uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:10;\">\n    \n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: var(--wp--preset--spacing--5-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:9;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-des-resultats-concrets-pour-nos-clients\">Des r\u00e9sultats concrets pour nos clients<\/h2>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"uc-ts uc-ts--tabs-disabled uc-ts--quote-plain\" id=\"efc26bff-6c6b-45dc-871c-be37d5d19c01\" >\n        <div class=\"uc-ts__content\">\n        <div class=\"uc-content-slider uc-ts__content__wrapper\" id=\"slider_6a1214c550c04\">\n    <button id=\"479efc5d-0cb3-4e07-9f88-3a460892c3a6\" class=\"uc-button uc-button-size-l uc-button-contained uc-content-slider__prev uc-button-icon-right\" aria-label=\"Previous\"><span><\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M16 22L6 12L16 2L17.775 3.775L9.55 12L17.775 20.225L16 22Z\" fill=\"black\"\/>\n<\/svg>\n<\/button>    <div class=\"uc-content-slider__window\">\n        <div class=\"uc-content-slider__track\">\n                        <div>\n                <div class=\"uc-ts__content__item\" data-slide-index=\"0\">\n                    <div class=\"uc-ts__content__item__inner uc-ts__content__item__inner--with-stats\">\n                        <div class=\"uc-ts__content__item__main\">\n                                                                                <div class=\"uc-ts__content__item__quote\">\n                                <div>R\u00e9cup\u00e9rer 40 % de visibilit\u00e9 suppl\u00e9mentaire sur le trafic et les conversions iOS a \u00e9t\u00e9 le v\u00e9ritable d\u00e9clencheur. C&rsquo;est ce qui nous a convaincus de passer au server-side.<\/div>\n                                                                <a class=\"has-data-tracking-props\"\n                                   data-customer=\"Shore\"\n                                   href=\"javascript:void(0)\"\n                                   aria-label=\"Read more about Shore\">\n                                    more                                <\/a>\n                            <\/div>\n                                                                            <div class=\"uc-ts__content__item__logo\"\n                                 style=\"--logo:url(https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/shore.svg?v=33430ebb92ca8a46);--logo-width:78px;--logo-height:20px\">\n                                <div class=\"uc-ts__content__item__logo-mask\" aria-hidden=\"true\"><\/div>\n                            <\/div>\n                                                                            <div class=\"uc-ts__content__item__bio uc-ts__content__item__bio--with-cta\">\n                                <div class=\"uc-ts__content__item__name like-h5 no-default-margin\">\n                                    Amaury Guenant                                <\/div>\n                                                                    <div class=\"uc-ts__content__item__position\">\n                                        Senior Performance Marketing &#038; Tracking Manager, Shore                                    <\/div>\n                                                                                                                                    <a id=\"52ef8b27-ca2c-4521-9a6c-4e72a93ce76d\" class=\"uc-button uc-button-size-m uc-button-link uc-ts__case-study-cta no-default-link-decoration uc-button-icon-right uc-button-left\" href=\"\/resources\/case-study-shore\/\" target=\"_blank\"><span>Lire l&rsquo;\u00e9tude de cas<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>                                                            <\/div>\n                                                                                                <\/div>\n                                                    <a id=\"88eb77ec-d057-4227-951a-fac083512aaf\" class=\"uc-button uc-button-size-m uc-button-link uc-ts__case-study-cta uc-ts__case-study-cta--outer uc-ts__case-study-cta--has-bg no-default-link-decoration uc-button-icon-right uc-button-left\" href=\"\/resources\/case-study-shore\/\" target=\"_blank\"><span>Lire l&rsquo;\u00e9tude de cas<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M8.52476 22.3682L6.74976 20.5932L14.9748 12.3682L6.74976 4.14316L8.52476 2.36816L18.5248 12.3682L8.52476 22.3682Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>                                                                            <div class=\"uc-ts__content__item__stats\" aria-hidden=\"true\">\n                                                                    <div class=\"uc-ts__content__item__stat\">\n                                                                                    <div class=\"uc-ts__content__item__stat-value\">25-30 %<\/div>\n                                                                                                                            <div class=\"uc-ts__content__item__stat-label\">de r\u00e9duction du CPA<\/div>\n                                                                            <\/div>\n                                                                    <div class=\"uc-ts__content__item__stat\">\n                                                                                    <div class=\"uc-ts__content__item__stat-value\">35-40 %<\/div>\n                                                                                                                            <div class=\"uc-ts__content__item__stat-label\">d&rsquo;am\u00e9lioration du ROAS<\/div>\n                                                                            <\/div>\n                                                                    <div class=\"uc-ts__content__item__stat\">\n                                                                                    <div class=\"uc-ts__content__item__stat-value\">54 %<\/div>\n                                                                                                                            <div class=\"uc-ts__content__item__stat-label\">de conversions suppl\u00e9mentaires<\/div>\n                                                                            <\/div>\n                                                            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Notre architecture auto-\u00e9volutive s&rsquo;adapte \u00e0 votre trafic en temps r\u00e9el. Fiable, disponible, sans aucun besoin de DevOps.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24 18H18V27H24V18ZM54 33H48V42H54V33ZM30 18H54V27H30V18ZM42 42V33H18V42H42Z\" fill=\"#00A2FF\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M72 0V39C72 54 57 72 36 72C15 72 0 54 0 39V0H72ZM60 12H12V39C12 42.7245 14.0286 48.0581 18.6103 52.6397C23.0182 57.0476 29.0621 60 36 60C42.9379 60 48.9818 57.0476 53.3897 52.6397C57.9714 48.0581 60 42.7245 60 39V12Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            La conformit\u00e9 comme priorit\u00e9        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Nos solutions garantissent un partage de donn\u00e9es conforme au RGPD, au CCPA et au DMA. sGTM s&rsquo;int\u00e8gre nativement \u00e0 notre CMP Web pour une gestion automatique du consentement.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M72 0V39C72 54 57 72 36 72C15 72 0 54 0 39V0H72ZM60 12H12V39C12 42.7245 14.0286 48.0581 18.6103 52.6397C23.0182 57.0476 29.0621 60 36 60C42.9379 60 48.9818 57.0476 53.3897 52.6397C57.9714 48.0581 60 42.7245 60 39V12Z\" fill=\"#00A2FF\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M27 33C27 37.9706 31.0294 42 36 42C40.9706 42 45 37.9706 45 33H57C57 44.598 47.598 54 36 54C24.402 54 15 44.598 15 33H27Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Testez gratuitement, \u00e9voluez selon vos besoins        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Chaque solution dispose d&rsquo;une offre gratuite pour tester et valider vos r\u00e9sultats. Profitez ensuite d&rsquo;une tarification transparente \u00e0 l&rsquo;usage, d\u00e8s 11 \u20ac\/mois.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n            <script type=\"module\">\n            new Uc_Slider(document.querySelector(\"#slider_6a1214c551ea7\"), {\"drag_enabled\":false,\"is_qa_card\":false})\n        <\/script>\n                        <\/div>\n<\/div>\n\n\n    <div class=\"uc-marketing-numbers\" id=\"uc-marketing-numbers5b2009f0-a240-4f80-950b-d8ad587bdcbc\">\n        <div class=\"uc-marketing-numbers__inner container\">\n                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"2.4\"> 2.4<\/span>\n                                                <span>\n                            Mo                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">de sites web et applications dans 195 pays<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"8.8\"> 8.8<\/span>\n                                                <span>\n                            Md                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">de consentements trait\u00e9s chaque mois<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"99\"> 99<\/span>\n                                                <span>\n                            %+                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">de taux de r\u00e9tention client<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"4.3\"> 4.3<\/span>\n                                                <span>\n                            \/5                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">de note moyenne sur G2<\/div>\n                <\/div>\n                                    <\/div>\n    <\/div>\n\n\n<div class=\"bg-brand-azure uc-flex-row--background-right alignfull uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:11;\">\n    \n<div class=\"uc-cards-slider uc-cards-slider--layout-default uc-cards-slider--is-slider uc-ctx--base\">\n        <div class=\"container\">\n                            <div class=\"uc-cards-slider__heading\">\n                <div class=\"uc-cards-slider__heading__title like-h2 no-default-margin\">\n                    Allez plus loin avec le Server-Side Tracking 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13.2568V41.374C53.6669 42.2682 53.2874 42.9484 52.5293 43.415C51.771 43.8817 50.9836 43.9013 50.167 43.4736C48.7281 42.6959 47.2205 42.0928 45.6455 41.665C44.0706 41.2373 42.4662 41.0234 40.833 41.0234C38.4998 41.0235 36.2441 41.4324 34.0664 42.249C31.8888 43.0657 29.8666 44.2127 28 45.6904C26.1334 44.2127 24.1112 43.0657 21.9336 42.249C19.7559 41.4324 17.5002 41.0235 15.167 41.0234C13.5338 41.0234 11.9294 41.2373 10.3545 41.665C8.77949 42.0928 7.2719 42.6959 5.83301 43.4736C5.01644 43.9013 4.22895 43.8817 3.4707 43.415C2.71262 42.9484 2.33313 42.2682 2.33301 41.374V13.2568C2.33302 12.8292 2.44049 12.421 2.6543 12.0322C2.8681 11.6435 3.18868 11.3517 3.61621 11.1572C5.4051 10.2239 7.27235 9.52331 9.2168 9.05664C11.1612 8.59 13.1448 8.35742 15.167 8.35742C17.4223 8.35745 19.629 8.64823 21.7871 9.23145C23.9454 9.81476 26.0167 10.6898 28 11.8564C29.9833 10.6898 32.0546 9.81476 34.2129 9.23145C36.371 8.64823 38.5777 8.35745 40.833 8.35742ZM15.167 13.0234C13.7671 13.0234 12.3765 13.1595 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11.9365 33.1396C10.9839 33.3169 10.0406 33.5822 9.10742 33.9365V30.1562C10.0407 29.92 10.9937 29.7229 11.9658 29.5654C12.938 29.4079 13.9303 29.3291 14.9414 29.3291ZM40.833 29.3564C41.8441 29.3564 42.8364 29.4343 43.8086 29.5898C44.7807 29.7454 45.7337 29.9405 46.667 30.1738V33.9072C45.7338 33.5573 44.7906 33.2941 43.8379 33.1191C42.8851 32.9441 41.883 32.8564 40.833 32.8564C39.3554 32.8565 37.9361 33.0319 36.5752 33.3818C35.2142 33.7318 33.9114 34.2571 32.667 34.957V30.9902C33.9502 30.4459 35.2629 30.0378 36.6045 29.7656C37.946 29.4935 39.3554 29.3565 40.833 29.3564ZM40.833 22.9404C41.8441 22.9404 42.8364 23.0183 43.8086 23.1738C44.7807 23.3294 45.7338 23.5235 46.667 23.7568V27.4902C45.7338 27.1403 44.7905 26.8781 43.8379 26.7031C42.8851 26.5281 41.883 26.4404 40.833 26.4404C39.3554 26.4405 37.9361 26.6248 36.5752 26.9941C35.2142 27.3636 33.9113 27.879 32.667 28.54V24.5732C33.9502 24.0289 35.263 23.6208 36.6045 23.3486C37.946 23.0765 39.3555 22.9404 40.833 22.9404ZM14.9414 22.8311C16.419 22.8311 17.8284 22.9695 19.1699 23.2451C20.5115 23.5208 21.8242 23.9341 23.1074 24.4854V28.502C21.8631 27.8326 20.5602 27.3106 19.1992 26.9365C17.8383 26.5625 16.419 26.376 14.9414 26.376C13.8914 26.376 12.8893 26.4644 11.9365 26.6416C10.9839 26.8188 10.0406 27.0841 9.10742 27.4385V23.6582C10.0407 23.4219 10.9937 23.2249 11.9658 23.0674C12.938 22.9099 13.9303 22.8311 14.9414 22.8311ZM40.833 16.5234C41.8441 16.5234 42.8364 16.6013 43.8086 16.7568C44.7807 16.9124 45.7337 17.1065 46.667 17.3398V21.0732C45.7338 20.7233 44.7905 20.4611 43.8379 20.2861C42.8851 20.1111 41.883 20.0234 40.833 20.0234C39.3554 20.0235 37.9362 20.2087 36.5752 20.5781C35.2141 20.9476 33.9114 21.4629 32.667 22.124V18.1572C33.9503 17.6128 35.2629 17.2039 36.6045 16.9316C37.9459 16.6595 39.3555 16.5235 40.833 16.5234ZM14.9414 16.333C16.419 16.333 17.8284 16.4715 19.1699 16.7471C20.5115 17.0227 21.8242 17.436 23.1074 17.9873V22.0039C21.8631 21.3345 20.5602 20.8126 19.1992 20.4385C17.8383 20.0644 16.419 19.878 14.9414 19.8779C13.8914 19.8779 12.8893 19.9663 11.9365 20.1436C10.9839 20.3208 10.0406 20.587 9.10742 20.9414V17.1602C10.0407 16.9239 10.9937 16.7269 11.9658 16.5693C12.938 16.4118 13.9303 16.333 14.9414 16.333Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Boostez le ROAS gr\u00e2ce au Server-Side Tagging        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>D\u00e9couvrez comment l&rsquo;agence Shore a r\u00e9cup\u00e9r\u00e9 ses donn\u00e9es de conversion et optimis\u00e9 la visibilit\u00e9 de ses campagnes via Usercentrics.<\/p>\n        <\/div>\n    \n                    <div class=\"uc-card-icon__read-more\">\n            <span id=\"2f091830-93b6-400b-8cd3-0f0b6518d009\" class=\"uc-button uc-button-size-l uc-button-link  uc-button-icon-right\"><span>Lire l&rsquo;\u00e9tude de cas<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>        <\/div>\n        <\/div>\n<\/a>\n<a href=\"\/fr\/knowledge-hub\/\" class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large uc-card-icon--whole-link no-default-link-decoration\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"56\" height=\"56\" viewBox=\"0 0 56 56\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.724 39.2643H30.0573V34.5977H13.724V39.2643ZM37.0573 39.2643H41.724V15.931H37.0573V39.2643ZM13.724 29.931H30.0573V25.2643H13.724V29.931ZM13.724 20.5977H30.0573V15.931H13.724V20.5977ZM9.05729 48.5977C7.77396 48.5977 6.67535 48.1407 5.76146 47.2268C4.84757 46.3129 4.39062 45.2143 4.39062 43.931V11.2643C4.39062 9.98099 4.84757 8.88238 5.76146 7.96849C6.67535 7.0546 7.77396 6.59766 9.05729 6.59766H46.3906C47.674 6.59766 48.7726 7.0546 49.6865 7.96849C50.6004 8.88238 51.0573 9.98099 51.0573 11.2643V43.931C51.0573 45.2143 50.6004 46.3129 49.6865 47.2268C48.7726 48.1407 47.674 48.5977 46.3906 48.5977H9.05729ZM9.05729 43.931H46.3906V11.2643H9.05729V43.931Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Tout savoir sur le Server-Side Tagging        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Le guide complet pour comprendre le fonctionnement, les enjeux de confidentialit\u00e9 et l&rsquo;impact sur la performance marketing.<\/p>\n        <\/div>\n    \n                    <div class=\"uc-card-icon__read-more\">\n            <span id=\"56dd6977-3f64-4f52-9210-d2e35e9c276d\" class=\"uc-button uc-button-size-l uc-button-link  uc-button-icon-right\"><span>Lire l&rsquo;article<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>        <\/div>\n        <\/div>\n<\/a>\n<a href=\"\/docs\/sst\/introduction\/\" class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large uc-card-icon--whole-link no-default-link-decoration\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"56\" height=\"56\" viewBox=\"0 0 56 56\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M23.1061 35.4908L26.3727 32.1658L21.2977 27.0908L26.3727 22.0158L23.1061 18.6908L14.7061 27.0908L23.1061 35.4908ZM34.3061 35.4908L42.7061 27.0908L34.3061 18.6908L31.0394 22.0158L36.1144 27.0908L31.0394 32.1658L34.3061 35.4908ZM12.3727 48.0908C11.0894 48.0908 9.99078 47.6339 9.07689 46.72C8.163 45.8061 7.70605 44.7075 7.70605 43.4242V10.7575C7.70605 9.47415 8.163 8.37554 9.07689 7.46165C9.99078 6.54776 11.0894 6.09082 12.3727 6.09082H45.0394C46.3227 6.09082 47.4213 6.54776 48.3352 7.46165C49.2491 8.37554 49.7061 9.47415 49.7061 10.7575V43.4242C49.7061 44.7075 49.2491 45.8061 48.3352 46.72C47.4213 47.6339 46.3227 48.0908 45.0394 48.0908H12.3727ZM12.3727 43.4242H45.0394V10.7575H12.3727V43.4242Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Documentation : Guides d&rsquo;installation et int\u00e9grations        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Configurez sGTM et Meta Signals Gateway pas \u00e0 pas : Google Ads, Meta CAPI, LinkedIn, TikTok et bien plus.<\/p>\n        <\/div>\n    \n                    <div class=\"uc-card-icon__read-more\">\n            <span id=\"45dec83d-d842-4832-9edb-22eff28f605c\" class=\"uc-button uc-button-size-l uc-button-link  uc-button-icon-right\"><span>Parcourir la doc<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>        <\/div>\n        <\/div>\n<\/a>\n<a href=\"\/roas-calculator\/\" class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large uc-card-icon--whole-link no-default-link-decoration\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"56\" height=\"56\" viewBox=\"0 0 56 56\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.4668 29.207C18.5772 29.2071 18.6669 29.2969 18.667 29.4072V36.207H25.4668C25.5772 36.2071 25.6669 36.2969 25.667 36.4072V40.6738C25.667 40.7842 25.5772 40.874 25.4668 40.874H18.667V47.6738C18.667 47.7842 18.5772 47.874 18.4668 47.874H14.2002C14.0897 47.874 14 47.7843 14 47.6738V40.874H7.2002C7.08974 40.874 7 40.7843 7 40.6738V36.4072C7.00007 36.2968 7.08978 36.207 7.2002 36.207H14V29.4072C14.0001 29.2968 14.0898 29.207 14.2002 29.207H18.4668ZM48.5332 29.207C48.7909 29.207 48.9999 29.4162 49 29.6738V47.4072C49 47.665 48.7909 47.874 48.5332 47.874H30.7998C30.5422 47.8739 30.333 47.6649 30.333 47.4072V29.6738C30.3331 29.4163 30.5422 29.2071 30.7998 29.207H48.5332ZM35 43.207H44.333V33.874H35V43.207ZM25.2002 5.87402C25.4578 5.87413 25.667 6.08315 25.667 6.34082V24.0742C25.6669 24.3318 25.4578 24.5409 25.2002 24.541H7.4668C7.20913 24.541 7.00011 24.3319 7 24.0742V6.34082C7 6.08309 7.20906 5.87402 7.4668 5.87402H25.2002ZM48.5332 5.87402C48.7909 5.87402 49 6.08309 49 6.34082V24.0742C48.9999 24.3319 48.7909 24.541 48.5332 24.541H30.7998C30.5422 24.5409 30.3331 24.3318 30.333 24.0742V6.34082C30.333 6.08315 30.5422 5.87413 30.7998 5.87402H48.5332ZM11.667 19.874H21V10.541H11.667V19.874ZM35 19.874H44.333V10.541H35V19.874Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Calculateur de ROAS Server-Side        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Estimez le gain de revenu potentiel en passant au Server-Side Tracking. Simulez l&rsquo;impact sur vos donn\u00e9es actuelles.<\/p>\n        <\/div>\n    \n                    <div class=\"uc-card-icon__read-more\">\n            <span id=\"20d07958-d9df-485e-b9fc-b0b13ef754a5\" class=\"uc-button uc-button-size-l uc-button-link  uc-button-icon-right\"><span>Calculer mon ROAS<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>        <\/div>\n        <\/div>\n<\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n            <script type=\"module\">\n            new Uc_Slider(document.querySelector(\"#slider_6a1214c554080\"), {\"drag_enabled\":true,\"is_qa_card\":false})\n        <\/script>\n                        <\/div>\n<\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:12;\">\n    \n<div class=\"uc-faq-wrapper uc-faq-wrapper__heading\">\n    <div class=\"uc-faq-heading-wp\">\n        <h2 class=\"uc-faq-heading no-default-margin\">\n            Foire aux questions        <\/h2>\n    <\/div>\n    <div class=\"uc-faq-content\">\n            <noscript>\n        <style>\n            .uc-accordion-item__content {\n                height: auto !important;\n            }\n        <\/style>\n    <\/noscript>\n<div class=\"uc-accordion-item\" id=\"uc-accordion-item-1\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            id=\"uc-accordion-item-1-button\"\n            aria-expanded=\"false\"\n            aria-controls=\"uc-accordion-item-1-content\">\n        Quelle est la diff\u00e9rence entre tracking client-side et server-side ?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\"\n         id=\"uc-accordion-item-1-content\"\n         aria-labelledby=\"uc-accordion-item-1-button\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Le tracking c\u00f4t\u00e9 client (client-side) ex\u00e9cute des scripts directement dans le navigateur du visiteur. Bien que rapide \u00e0 d\u00e9ployer, cette m\u00e9thode est limit\u00e9e par les bloqueurs de publicit\u00e9 et les restrictions de navigation (ITP, ETP). Avec le Server-Side Tracking, les donn\u00e9es transitent par votre propre serveur pour y \u00eatre filtr\u00e9es et valid\u00e9es. Vous reprenez le contr\u00f4le sur la qualit\u00e9 des donn\u00e9es tout en acc\u00e9l\u00e9rant l&rsquo;affichage de vos pages.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"uc-accordion-item\" id=\"uc-accordion-item-2\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            id=\"uc-accordion-item-2-button\"\n            aria-expanded=\"false\"\n            aria-controls=\"uc-accordion-item-2-content\">\n        Qu\u2019est-ce que le Server-Side Tagging ?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\"\n         id=\"uc-accordion-item-2-content\"\n         aria-labelledby=\"uc-accordion-item-2-button\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>C\u2019est une application du tracking server-side via un gestionnaire de tags (comme Google Tag Manager). Au lieu d&rsquo;activer les tags dans le navigateur, les \u00e9v\u00e9nements sont envoy\u00e9s \u00e0 un conteneur sGTM sur serveur qui les redirige vers vos destinations (GA4, Google Ads, Meta, TikTok, etc.). Usercentrics offre un h\u00e9bergement g\u00e9r\u00e9, vous \u00e9vitant ainsi de maintenir votre propre infrastructure cloud.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"uc-accordion-item\" id=\"uc-accordion-item-3\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            id=\"uc-accordion-item-3-button\"\n            aria-expanded=\"false\"\n            aria-controls=\"uc-accordion-item-3-content\">\n        Qu\u2019est-ce que Usercentrics Server-Side Tracking ?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\"\n         id=\"uc-accordion-item-3-content\"\n         aria-labelledby=\"uc-accordion-item-3-button\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Il s&rsquo;agit d&rsquo;une suite de solutions d&rsquo;h\u00e9bergement g\u00e9r\u00e9 qui d\u00e9place votre infrastructure de tracking vers un serveur s\u00e9curis\u00e9. Cela garantit des donn\u00e9es plus propres et compl\u00e8tes pour vos plateformes publicitaires. Nous proposons deux solutions : Meta Signals Gateway et Server Google Tag Manager (sGTM).<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"uc-accordion-item\" id=\"uc-accordion-item-4\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            id=\"uc-accordion-item-4-button\"\n            aria-expanded=\"false\"\n            aria-controls=\"uc-accordion-item-4-content\">\n        Le Server-Side Tracking est-il compatible avec une CMP ?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\"\n         id=\"uc-accordion-item-4-content\"\n         aria-labelledby=\"uc-accordion-item-4-button\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Oui. sGTM s&rsquo;int\u00e8gre nativement \u00e0 la CMP Web Usercentrics : les signaux de consentement sont transmis automatiquement pour garantir que seules les donn\u00e9es autoris\u00e9es sont trait\u00e9es. Meta Signals Gateway assure un partage conforme aux r\u00e9glementations (RGPD, CCPA, DMA) m\u00eame sans int\u00e9gration CMP native \u00e0 ce jour. Dans les deux cas, la protection des donn\u00e9es est assur\u00e9e.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"uc-accordion-item\" id=\"uc-accordion-item-5\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            id=\"uc-accordion-item-5-button\"\n            aria-expanded=\"false\"\n            aria-controls=\"uc-accordion-item-5-content\">\n        Pourquoi est-ce essentiel pour la conformit\u00e9 ?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\"\n         id=\"uc-accordion-item-5-content\"\n         aria-labelledby=\"uc-accordion-item-5-button\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Le tracking server-side agit comme un filtre entre votre site et vos partenaires marketing. Plut\u00f4t que de laisser des tags s&rsquo;ex\u00e9cuter \u00ab\u00a0\u00e0 l&rsquo;aveugle\u00a0\u00bb dans le navigateur, vous inspectez et purgez les donn\u00e9es sur votre serveur avant tout partage. C\u2019est un levier majeur pour respecter le RGPD, le CCPA et le DMA.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"uc-accordion-item\" id=\"uc-accordion-item-6\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            id=\"uc-accordion-item-6-button\"\n            aria-expanded=\"false\"\n            aria-controls=\"uc-accordion-item-6-content\">\n        Quelle est la diff\u00e9rence entre Meta Signals Gateway et sGTM ?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\"\n         id=\"uc-accordion-item-6-content\"\n         aria-labelledby=\"uc-accordion-item-6-button\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Meta Signals Gateway est une solution no-code, activable en quelques minutes et d\u00e9di\u00e9e exclusivement \u00e0 Meta Ads via un Pixel r\u00e9silient. Server Google Tag Manager (sGTM) est une solution plus granulaire et multi-plateforme offrant un contr\u00f4le total sur plus de 30 destinations avec des options de configuration sur mesure.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"uc-accordion-item\" id=\"uc-accordion-item-7\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            id=\"uc-accordion-item-7-button\"\n            aria-expanded=\"false\"\n            aria-controls=\"uc-accordion-item-7-content\">\n        Puis-je utiliser les deux produits ensemble ?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\"\n         id=\"uc-accordion-item-7-content\"\n         aria-labelledby=\"uc-accordion-item-7-button\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Absolument, et c\u2019est ce que nous recommandons si Meta est un pilier de votre mix m\u00e9dia. sGTM sert de tour de contr\u00f4le pour vos canaux (Google, LinkedIn, TikTok), tandis que Meta Signals Gateway g\u00e8re un pipeline optimis\u00e9 exclusivement pour Meta. Les deux solutions partagent la m\u00eame infrastructure et proposent une offre gratuite.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"uc-accordion-item\" id=\"uc-accordion-item-8\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            id=\"uc-accordion-item-8-button\"\n            aria-expanded=\"false\"\n            aria-controls=\"uc-accordion-item-8-content\">\n        Que signifie \u00ab h\u00e9bergement g\u00e9r\u00e9 \u00bb ?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\"\n         id=\"uc-accordion-item-8-content\"\n         aria-labelledby=\"uc-accordion-item-8-button\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Cela signifie que Usercentrics s&rsquo;occupe de tout le c\u00f4t\u00e9 technique : provisionnement des serveurs, maintenance, s\u00e9curit\u00e9 et mont\u00e9e en charge automatique. Vous configurez votre tracking, nous nous occupons du reste.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"uc-accordion-item\" id=\"uc-accordion-item-9\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            id=\"uc-accordion-item-9-button\"\n            aria-expanded=\"false\"\n            aria-controls=\"uc-accordion-item-9-content\">\n        Existe-t-il une offre gratuite ?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\"\n         id=\"uc-accordion-item-9-content\"\n         aria-labelledby=\"uc-accordion-item-9-button\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Oui. Les deux solutions incluent un forfait Starter gratuit : 20 000 \u00e9v\u00e9nements\/mois pour Meta Signals Gateway et 20 000 requ\u00eates\/mois pour sGTM. Aucune carte bancaire n&rsquo;est requise.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"uc-accordion-item\" id=\"uc-accordion-item-10\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            id=\"uc-accordion-item-10-button\"\n            aria-expanded=\"false\"\n            aria-controls=\"uc-accordion-item-10-content\">\n        Quelle est la diff\u00e9rence entre \u00ab \u00e9v\u00e9nements \u00bb et \u00ab requ\u00eates \u00bb ?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\"\n         id=\"uc-accordion-item-10-content\"\n         aria-labelledby=\"uc-accordion-item-10-button\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Meta Signals Gateway compte les \u00e9v\u00e9nements (ex: un achat, un ajout au panier). sGTM compte les requ\u00eates (chaque signal entrant trait\u00e9 par votre serveur). Dans les deux cas, la facturation est simplement index\u00e9e sur le volume de trafic de votre site.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"uc-accordion-item\" id=\"uc-accordion-item-11\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            id=\"uc-accordion-item-11-button\"\n            aria-expanded=\"false\"\n            aria-controls=\"uc-accordion-item-11-content\">\n        Combien de temps prend l\u2019installation ?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\"\n         id=\"uc-accordion-item-11-content\"\n         aria-labelledby=\"uc-accordion-item-11-button\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Comptez quelques minutes pour Meta Signals Gateway via notre assistant no-code. Pour sGTM, une configuration de base prend moins de 15 minutes, tandis que des setups plus complexes avec des tags personnalis\u00e9s peuvent demander plus de temps.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"uc-accordion-item\" id=\"proof\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            id=\"proof-button\"\n            aria-expanded=\"false\"\n            aria-controls=\"proof-content\">\n        D\u2019o\u00f9 proviennent les chiffres cit\u00e9s sur cette page ?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\"\n         id=\"proof-content\"\n         aria-labelledby=\"proof-button\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Les gains de +30 % de conversions et de 5,6s sur le chargement proviennent d&rsquo;\u00e9tudes sectorielles sGTM. La r\u00e9duction de 33 % du CPA et les 27 % de hausse du taux de conversion sont issus d&rsquo;une \u00e9tude Deloitte Digital (2023) command\u00e9e par Meta. Ces chiffres sont des moyennes observ\u00e9es ; vos r\u00e9sultats peuvent varier.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n<\/div>\n\n<div id=\"uc-cta_6a1214c555d98\" class=\"uc-cta uc-cta--button alignfull uc-cta--size-full uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Pr\u00eat \u00e0 transformer vos donn\u00e9es en leviers de performance ?<\/div>\n                                        <div class=\"uc-cta__description\">\n                    <p>Cr\u00e9ez votre compte gratuitement et profitez de 20 000 \u00e9v\u00e9nements ou requ\u00eates par mois pour poser les bases d&rsquo;une infrastructure de donn\u00e9es saine et optimiser durablement vos campagnes.<\/p>\n                <\/div>\n                                                                    <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"9d5c8a2b-471c-4c7d-9652-98d4bb274ed8\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"https:\/\/sst.usercentrics.eu\/?utm_source=usercentrics_sst&amp;utm_medium=landing_page&amp;utm_campaign=usercentrics_sst&amp;source_website=usercentrics.com&amp;sst_action=signup&amp;lng=en&amp;deviceId=4e92083b-2f25-4707-a774-e1ae6e196bd2&amp;uc_lead_source=N4IgjCBcoK4C4FsD6BnA9jATgYwKZRBABoR5kFcATASxgQONMSWwEMEAHV6gcwDsGJMkkq4AbtTyCmyOLkz1IhIc2xo%2BcjdK6Y4fedUrSY2Q9J7YANmaWMErONgAWcAJ4d8tkj1xpLabG1LVjwKLS8QNk5ufiQbZRBWShRcODijCKT06QQUKwBreMYkHlYCAHEAQTAAOlqAdgBOABYwAGYABlaANjr67u7WtoBWACY2xkxKNNMMhOskADMHbIjFgCMrIpI4AjB6%2BtH6jqbBsA6IAF8SUahYZnQsKQjhCho6Y1V2Ll4BF%2BZRBJnglhHIFJ9kGoNLhwgkdHoDHNGCZtiALNYkSR7I4XO5PAkfH4AkEQrgwrsIlEfrFUUkUmlaZRVglcgVUSUyhEpjNUQtlgzMSANltBRTwAc2gAOKWS5qjZptK4kCbQGSoDA4fHI5hvWiKEFfaK-CEicSSLUqWTyfXayHqTRixjw-SYVEowXo1HY5xuDzmXz%2BQIRDjBUIwx0kKkxPjMxh01KxkhZL15SyFQUcirVOo1JpDLpgXr7AZDMYTEjcli86hLFao4UY6Ri-b1KVSlr1YZgRoga4gZp3NWPTUm3Uff6Q77Rk2A80msE2y0se3h7SsXQut2zcwinIOH14-1EoNw0Nk1eUqe-ROJZIJxk31lp9mlaSV7cRPl1wUN1HNiXSpKjTDMM3QnL2JDDIOwjDsCtpIGOi5qlGxoTqaQIWmqC4mlCDprhuiLGB%2BBK7hE3q4n6ESEoGJJhrCjAoTSgrxgK0jJoKT7ptImZKFUtQNC07QFkW-RnCM4yTNMVaCl%2BrFrJsjYRP%2BrbSo0YCFucHQQSA3TQQ8GpwUuiE4Ve-AzmahlYdaOErvRJDOoRLzEYwnocfuFGYdRxLBme5LSIxMaMvSN7sTkqZcREPEJO%2B1a1nJCS-qKewAW0anDFKzRQX29R6cgsGYa8VB6iZRpmWhs6WaC1lobhF5wuuCKuoK7o7opLLub6nkBt5p6kn5l6lYFzF3vFcZMimbIZq%2BvHZgJ%2BY9H0JbtGWkk8jJNb8jeiVNslKnNB0HSNAMFzaZKuXqk8BU6kV44GpOg3mRh87VXdy7QnZIAOU1RGoq5e44p1R40T5fV1QxplDWxI0heNHHhS%2BnLRVJzkkLJW0KX%2Bu0ZR0bRtAcYBnZclxAA\" target=\"_blank\"><span>D\u00e9marrer gratuitement<\/span><\/a><a id=\"dc7deeb3-021a-48e4-905e-298311046048\" class=\"uc-button uc-button-size-m uc-button-outlined  no-default-link-decoration\" href=\"\/fr\/pricing\/#uc-sst\" target=\"\"><span>Voir les tarifs<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_6a1214c555d98\"));\n    <\/script>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":31,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"class_list":["post-10381","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<title>Solutions de Server-Side Tracking et Server-Side Tagging | Usercentrics<\/title>\n<meta name=\"description\" content=\"Optimisez la transmission de vos donn\u00e9es publicitaires avec nos solutions de Server-Side Tracking. 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