{"id":3642,"date":"2021-07-01T17:00:01","date_gmt":"2021-07-01T15:00:01","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?page_id=10323"},"modified":"2024-10-10T13:06:36","modified_gmt":"2024-10-10T11:06:36","slug":"apercu-analytique","status":"publish","type":"page","link":"https:\/\/usercentrics.com\/fr\/apercu-analytique\/","title":{"rendered":"Analytics"},"content":{"rendered":"<div class=\"alignfull uc-blog-hero uc-blog-hero--has-image uc-blog-hero--layout-product uc-ctx--blue\" data-id=\"blog_hero_6a2e9cce9a804\">\n        <div class=\"uc-blog-hero__inner\">\n        <div class=\"uc-blog-hero__text\">\n                                            <h1 class=\"uc-blog-hero__title like-h1-upper no-default-margin\">Des donn\u00e9es utilisateurs et des rapports d\u00e9taill\u00e9s pour des insights pertinents<\/h1>                                    <div class=\"uc-blog-hero__description\">Otenez une analyse d\u00e9taill\u00e9e des interactions, des consentements et de l\u2019utilisation des services de traitement des donn\u00e9es. G\u00e9n\u00e9rez des insights et optimisez votre CMP pour maximisez l\u2019acquisition de donn\u00e9es.<\/div>\n                                                                                    <div class=\"uc-blog-hero__buttons\">\n                        <a id=\"e92511c6-9f8b-46fd-83e5-430dc6fa21ad\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"\/fr\/book-a-consultation\/\" target=\"\"><span>Commencez d\u00e8s maintenant<\/span><\/a>                    <\/div>\n                                                                        <\/div>\n                            <div class=\"uc-blog-hero__background\">\n                                                    <div class=\"uc-blog-hero__shield-clip\" aria-hidden=\"true\">\n                        <div class=\"uc-blog-hero__shield\">\n                            <svg width=\"1152\" height=\"1151\" viewBox=\"0 0 1152 1151\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path 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stop-opacity=\"0.4\"\/>\n<\/linearGradient>\n<linearGradient id=\"paint6_linear_3755_22683\" x1=\"68\" y1=\"68\" x2=\"1083\" y2=\"1084\" gradientUnits=\"userSpaceOnUse\">\n<stop stop-color=\"white\" stop-opacity=\"0.05\"\/>\n<stop offset=\"1\" stop-color=\"white\" stop-opacity=\"0.4\"\/>\n<\/linearGradient>\n<linearGradient id=\"paint7_linear_3755_22683\" x1=\"0\" y1=\"0\" x2=\"1151\" y2=\"1152\" gradientUnits=\"userSpaceOnUse\">\n<stop stop-color=\"white\" stop-opacity=\"0.05\"\/>\n<stop offset=\"1\" stop-color=\"white\" stop-opacity=\"0.4\"\/>\n<\/linearGradient>\n<\/defs>\n<\/svg>\n                        <\/div>\n                    <\/div>\n                                                                                    <div class=\"uc-blog-hero__image-wp\">\n                                                                                                                        <img decoding=\"async\" fetchpriority='high'class=\"uc-blog-hero__image\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/07\/Hero-User-interaction-analytics-and-consent-reporting.png\" alt=\"analytic-insights\">                                                                                                        <\/div>\n                                                                            <\/div>\n                    <\/div>\n    <\/div>\n\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-5);--i:1;\">\n    \n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2021\/07\/Content-Block-1-\u2013-Optimize-Banner-Performance@2x.svg\" alt=\"\" class=\"wp-image-1383\" style=\"width:500px\"\/><\/figure>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:2;align-self:center;\">\n    \n\n<p class=\"like-label-l\">INTERACTIONS &amp; D\u00c9CISIONS<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-optimisez-la-valeur-des-donnees\" style=\"margin-top:0;margin-bottom:0\">Optimisez la valeur des donn\u00e9es<\/h2>\n\n\n\n<p class=\"like-text-lg\">L\u2019alternative oui\/non n\u2019est pas suffisante, et toutes les donn\u00e9es ne racontent pas la m\u00eame histoire. C\u2019est pourquoi nous proposons Interaction Analytics pour superviser la configuration de votre CMP et les interactions avec les utilisateurs. Cela permet d\u2019obtenir rapidement des insights pr\u00e9cis pour assurer l\u2019optimisation de la CMP.<\/p>\n\n\n\n<p class=\"like-text-lg\">En outre, Granular Analytics permet d\u2019en apprendre plus sur l\u2019utilisation de vos services de traitement des donn\u00e9es \u00e0 partir de chaque d\u00e9cision de consentement. Des donn\u00e9es approfondies permettent de prendre de meilleures d\u00e9cisions, d\u2019am\u00e9liorer les cat\u00e9gorisations, et plus encore pour votre entreprise.<\/p>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;--to: -1;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:3;align-self:center;\">\n    \n\n<p class=\"like-label-l\">DES DONN\u00c9ES AUX ACTIONS<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-les-outils-d-analyse-les-plus-perspicaces\" style=\"margin-top:0;margin-bottom:0\">Les outils d\u2019analyse les plus perspicaces<\/h2>\n\n\n\n<p class=\"like-text-lg\">Interaction Analytics permet l\u2019analyse la plus flexible et la plus approfondie de vos interactions utilisateur.<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-text-lg\">\n<li>Le suivi des KPIs cl\u00e9s en toute facilit\u00e9<\/li>\n\n\n\n<li>Une compr\u00e9hension approfondie du comportement utilisateur<\/li>\n\n\n\n<li>Des insights clairs et rapides<\/li>\n\n\n\n<li>Une optimisation en continue gr\u00e2ce \u00e0 des d\u00e9cisions fond\u00e9es sur les donn\u00e9es<\/li>\n<\/ul>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-5);--i:4;\">\n    \n\n<figure class=\"wp-block-image alignright size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2022\/12\/The-most-powerful-analytics-available.png\" alt=\"\" class=\"wp-image-1384\" style=\"width:500px\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-5);--i:5;\">\n    \n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2022\/12\/image-15.svg\" alt=\"\" class=\"wp-image-1385\" style=\"width:500px\"\/><\/figure>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:6;align-self:center;\">\n    \n\n<p class=\"like-label-l\">DES INTERACTIONS AUX OPTIMISATIONS<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-puissants-outils-de-test-a-b\" style=\"margin-top:0;margin-bottom:0\">Puissants outils de test A\/B<\/h2>\n\n\n\n<p class=\"like-text-lg\">Vous avez d\u00e9sormais une connaissance plus claire du comportement des utilisateurs, alors quelle est la prochaine \u00e9tape ? Une exp\u00e9rience utilisateur et des taux de consentement encore meilleurs. Tirez parti de nos outils de test A\/B natifs, ou faites un test avec votre outil tiers pr\u00e9f\u00e9r\u00e9.<\/p>\n\n\n\n<p class=\"like-text-lg\">Utilisez vos donn\u00e9es extraites par Interaction Analytics et les r\u00e9sultats de vos tests pour prendre des d\u00e9cisions plus avis\u00e9es afin d\u2019optimiser votre CMP et vos taux de consentement plus rapidement.<\/p>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;--to: -1;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:7;align-self:center;\">\n    \n\n<p class=\"like-label-l\">ANALYSE DES D\u00c9CISIONS DE CONSENTEMENT<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-en-apprendre-plus-a-partir-de-chaque-decision-de-consentement\" style=\"margin-top:0;margin-bottom:0\">En apprendre plus \u00e0 partir de chaque d\u00e9cision de consentement<\/h2>\n\n\n\n<p class=\"like-text-lg\"><em>Granular Analytics<\/em> permet l\u2019analyse et l\u2019optimisation de tous vos services de traitement des donn\u00e9es (DPS).<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-text-lg\">\n<li>Une prise de d\u00e9cisions \u00e9clair\u00e9es en mati\u00e8re de cat\u00e9gorisation des services<\/li>\n\n\n\n<li>Une optimisation des cat\u00e9gorisations DPS<\/li>\n\n\n\n<li>Des donn\u00e9es sur les taux de consentement pour l\u2019ensemble des services ou les services individuels<\/li>\n\n\n\n<li>Une optimisation de chaque aspect de la CMP<\/li>\n<\/ul>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-5);--i:8;\">\n    \n\n<figure class=\"wp-block-image alignright size-full\"><img decoding=\"async\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2022\/12\/Granular-Analytics.png\" alt=\"\" class=\"wp-image-1386\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-5);--i:9;\">\n    \n\n<figure class=\"wp-block-image alignleft size-full\"><img decoding=\"async\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2022\/12\/Exceptions-to-requirements-Orange.png\" alt=\"\" class=\"wp-image-1387\"\/><\/figure>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:10;align-self:center;\">\n    \n\n<p class=\"like-label-l\">OPTIMISATION DES CAT\u00c9GORISATIONS<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-une-opportunite-se-presente-a-chaque-decision-de-l-utilisateur\" style=\"margin-top:0;margin-bottom:0\">Une opportunit\u00e9 se pr\u00e9sente \u00e0 chaque d\u00e9cision de l\u2019utilisateur<\/h2>\n\n\n\n<p class=\"like-text-lg\">Pour que le consentement soit valable, il faut proposer aux utilisateurs des options d\u00e9taill\u00e9es. Vous devez informer les utilisateurs de tous les cookies plac\u00e9s par les services de traitement des donn\u00e9es utilis\u00e9s, et leur permettre de prendre des d\u00e9cisions de consentement \u00e0 ce niveau.<\/p>\n\n\n\n<p class=\"like-text-lg\"><em>Granular Analytics<\/em> vous permet d\u2019en apprendre davantage \u00e0 partir de chaque d\u00e9cision de consentement de l\u2019utilisateur. Chaque interaction avec la CMP et toute s\u00e9lection de DPS est une occasion de d\u00e9finir les bonnes cat\u00e9gories pour les DPS que vous utilisez et d\u2019am\u00e9liorer les taux de consentement. Analysez les taux de consentement DPS au niveau individuel pour de meilleures prises de d\u00e9cision fond\u00e9es sur les donn\u00e9es.<\/p>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;--to: -1;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:11;align-self:center;\">\n    \n\n<p class=\"like-label-l\">AM\u00c9LIORER L\u2019EXP\u00c9RIENCE UTILISATEUR<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-des-donnees-de-meilleures-qualite-pour-une-plus-grande-confiance\" style=\"margin-top:0;margin-bottom:0\">Des donn\u00e9es de meilleures qualit\u00e9 pour une plus grande confiance<\/h2>\n\n\n\n<p class=\"like-text-lg\">Les actions de vos utilisateurs r\u00e9v\u00e8lent leurs impressions et leur exp\u00e9rience avec votre marque. Entre le moment o\u00f9 ils voient la CMP pour la premi\u00e8re fois et le moment o\u00f9 ils font des choix de consentement sur l\u2019utilisation individuelle des DPS, vous pouvez en apprendre beaucoup.<\/p>\n\n\n\n<p class=\"like-text-lg\">Exploitez les donn\u00e9es d\u2019interaction des utilisateurs pour optimiser l\u2019interface utilisateur, la messagerie et les cat\u00e9gorisations. Am\u00e9liorez votre transparence en mati\u00e8re de protection de la vie priv\u00e9e. Cr\u00e9ez un climat de confiance gr\u00e2ce \u00e0 une exp\u00e9rience utilisateur encore meilleure, afin d\u2019am\u00e9liorer les taux d\u2019interaction et de consentement.<\/p>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-5);--i:12;\">\n    \n\n<figure class=\"wp-block-image alignright size-full\"><img decoding=\"async\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2022\/12\/Better-data-drives-trust.png\" alt=\"\" class=\"wp-image-1388\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:13;\">\n    \n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-connaitre-son-public-pour-creer-un-climat-de-confiance-et-obtenir-de-meilleures-donnees\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">Conna\u00eetre son public pour cr\u00e9er un climat de confiance et obtenir de meilleures donn\u00e9es<\/h2>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:14;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-image\">\n                        <img decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/09\/LaptopUsercentrics.svg?v=a6895b1e7d2a3a87\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-hidden=\"true\" \/>            <\/div>\n    <div class=\"uc-icon-number__title\">Interaction Analytics<\/div>\n\n    <div class=\"uc-icon-number__description\"><p>D\u00e9couvrez ce qui fonctionne et ce qui ne fonctionne pas \u00e0 tous les niveaux de votre CMP. It\u00e9rez r\u00e9guli\u00e8rement pour maximiser l\u2019acquisition de donn\u00e9es. Approfondissez votre compr\u00e9hension du comportement utilisateur, obtenez rapidement des insights, prenez des d\u00e9cisions plus avis\u00e9es fond\u00e9es sur les donn\u00e9es et am\u00e9liorez vos KPIs.<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:15;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-image\">\n                        <img decoding=\"async\" width=\"37\" height=\"37\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/09\/Rise.svg?v=918d9ff9b662ea60\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-hidden=\"true\" \/>            <\/div>\n    <div class=\"uc-icon-number__title\">Granular Analytics<\/div>\n\n    <div class=\"uc-icon-number__description\"><p>Analysez et optimisez l\u2019ensemble de vos services de traitement des donn\u00e9es. Consultez les d\u00e9cisions et les taux de consentement des utilisateurs jusqu\u2019au niveau individuel et am\u00e9liorez vos cat\u00e9gorisations.<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:16;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-image\">\n                        <img decoding=\"async\" width=\"36\" height=\"36\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/09\/checkmark_shield.svg?v=aa1ee5f1f33117ee\" class=\"attachment-full size-full\" alt=\"Checkmark shield outlined\" loading=\"lazy\" aria-hidden=\"true\" \/>            <\/div>\n    <div class=\"uc-icon-number__title\">Facile, flexible, fiable<\/div>\n\n    <div class=\"uc-icon-number__description\"><p>Vous \u00eates tr\u00e8s occup\u00e9, c\u2019est pourquoi nous avons con\u00e7u l\u2019outil \u2018Analyses et rapports\u2019 pour une exp\u00e9rience intuitive. Acc\u00e9dez aux donn\u00e9es et utilisez-les en fonction de vos besoins. Comprenez rapidement le comportement des utilisateurs pour obtenir des insights et prendre des d\u00e9cisions plus avis\u00e9es fond\u00e9es sur les donn\u00e9es.<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row--background-right\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:17;\">\n    \n<div id=\"uc-cta_6a2e9ccea92c0\" class=\"uc-cta uc-cta--button alignfull uc-cta--size-full uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Prenez des d\u00e9cisions plus avis\u00e9es fond\u00e9es sur les donn\u00e9es<\/div>\n                                        <div class=\"uc-cta__description\">\n                    <p>Les actions de vos utilisateurs r\u00e9v\u00e8lent leurs impressions et leur exp\u00e9rience avec votre marque. Am\u00e9liorez votre transparence en mati\u00e8re d\u2019utilisation des donn\u00e9es et de protection de la vie priv\u00e9e. G\u00e9n\u00e9rez de pr\u00e9cieux insights plus rapidement. Cr\u00e9ez un climat de confiance et am\u00e9liorez les taux de consentement et les revenus.<\/p>\n                <\/div>\n                                                                    <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"c91c3dad-3ebb-4024-9402-3d5594497d38\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"\/fr\/book-a-consultation\/\" target=\"\"><span>Commencez d\u00e8s maintenant<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_6a2e9ccea92c0\"));\n    <\/script>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:18;\">\n    \n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-en-savoir-plus\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">En savoir plus<\/h2>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:19;\">\n    \n<a class=\"uc-icon-number uc-icon-number--size-default no-default-link-decoration hover-interaction uc-icon-number--has-text-link\" href=\"\/resources\/case-study-publisher-ch-beck\/\" target=\"\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-image\">\n                        <img decoding=\"async\" width=\"36\" height=\"36\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/09\/checkmark_shield.svg?v=aa1ee5f1f33117ee\" class=\"attachment-full size-full\" alt=\"Checkmark shield outlined\" loading=\"lazy\" aria-hidden=\"true\" \/>            <\/div>\n    <div class=\"uc-icon-number__title\">\u00c9tude de cas avec l\u2019\u00e9diteur C.H. Beck &#8211; s\u00e9curiser les donn\u00e9es des utilisateurs avec le consentement pour optimiser le e-commerce.<\/div>\n\n\n\n    <div class=\"uc-icon-number__link-wp\">\n                <button id=\"f51d1d36-b260-4cf3-b985-efb00f41ec53\" class=\"uc-button uc-button-size-m uc-button-link uc-icon-number__link uc-button-icon-right\"><span>T\u00e9l\u00e9chargez d\u00e8s maintenant<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/button>    <\/div>\n<\/a>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:20;\">\n    \n<a class=\"uc-icon-number uc-icon-number--size-default no-default-link-decoration hover-interaction uc-icon-number--has-text-link\" href=\"\/resources\/opt-in-optimization\/\" target=\"\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-image\">\n                        <img decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/09\/SolutionOutlined-1.svg?v=487168116eb8d896\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-hidden=\"true\" \/>            <\/div>\n    <div class=\"uc-icon-number__title\">Optimisation de l\u2019opt-in (livre blanc)<\/div>\n\n\n\n    <div class=\"uc-icon-number__link-wp\">\n                <button id=\"c1f3d443-1ba4-4b0a-9589-039f6bfe913b\" class=\"uc-button uc-button-size-m uc-button-link uc-icon-number__link uc-button-icon-right\"><span>T\u00e9l\u00e9chargez d\u00e8s maintenant<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/button>    <\/div>\n<\/a>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:21;\">\n    \n<a class=\"uc-icon-number uc-icon-number--size-default no-default-link-decoration hover-interaction uc-icon-number--has-text-link\" href=\"\/knowledge-hub\/server-side-conversion-tracking-with-google-ads-usercentrics\/\" target=\"\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-image\">\n                        <img decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/09\/LaptopUsercentrics.svg?v=a6895b1e7d2a3a87\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-hidden=\"true\" \/>            <\/div>\n    <div class=\"uc-icon-number__title\">Comment mettre en place le suivi des conversions c\u00f4t\u00e9 serveur avec Google Ads et Usercentrics CMP<\/div>\n\n\n\n    <div class=\"uc-icon-number__link-wp\">\n                <button id=\"32ae58a2-500d-404b-b2ae-d2cc1aba852c\" class=\"uc-button uc-button-size-m uc-button-link uc-icon-number__link uc-button-icon-right\"><span>Lire d\u00e8s maintenant<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/button>    <\/div>\n<\/a>\n<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":3635,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"class_list":["post-3642","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<title>Analyses &amp; rapports | Usercentrics<\/title>\n<meta name=\"description\" content=\"Conna\u00eetre ses clients fait toute la diff\u00e9rence. 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