{"id":4827,"date":"2024-09-11T19:10:15","date_gmt":"2024-09-11T17:10:15","guid":{"rendered":"https:\/\/stage.usercentrics.com\/fr\/preference-management\/"},"modified":"2026-01-22T10:17:32","modified_gmt":"2026-01-22T09:17:32","slug":"preference-management","status":"publish","type":"page","link":"https:\/\/usercentrics.com\/fr\/preference-management\/","title":{"rendered":"Preference Management"},"content":{"rendered":"<div class=\"alignfull uc-blog-hero uc-blog-hero--has-image uc-blog-hero--layout-product uc-ctx--blue\" data-id=\"blog_hero_69d475504a142\">\n        <div class=\"uc-blog-hero__inner\">\n        <div class=\"uc-blog-hero__text\">\n                                                <div class=\"uc-blog-hero__subtitle like-label-l\">Usercentrics Preference Manager<\/div>\n                                <h1 class=\"uc-blog-hero__title like-h1-upper no-default-margin\">Personnalisez vos campagnes marketing<\/h1>                                    <div class=\"uc-blog-hero__description\">Recueillez les consentements, pr\u00e9f\u00e9rences et autorisations des utilisateurs concernant leurs donn\u00e9es de premi\u00e8re main et zero-party \u00e0 partir d&rsquo;une plateforme unique de gestion des pr\u00e9f\u00e9rences, tout en garantissant une conformit\u00e9 rigoureuse aux normes les plus strictes en mati\u00e8re de confidentialit\u00e9.<\/div>\n                                                                                    <div class=\"uc-blog-hero__buttons\">\n                        <a id=\"7cf78e1f-99d3-4063-8815-98b425d159e8\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"\/fr\/book-a-consultation\/\" target=\"\"><span>Demandez une d\u00e9monstration en direct<\/span><\/a>                    <\/div>\n                                                                        <\/div>\n                            <div class=\"uc-blog-hero__background\">\n                                                                    <div class=\"uc-blog-hero__image-wp\">\n                                                                                                                        <img decoding=\"async\" fetchpriority='high'class=\"uc-blog-hero__image\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/09\/PMP_for-blue-background.svg?v=cd9f9f584d6a0fe6\" width=\"705\" height=\"523\" alt=\"\">                                                                                                        <\/div>\n                                                                            <\/div>\n                    <\/div>\n    <\/div>\n\n\n<div class=\"uc-logo-strip uc-logo-strip-style-dark uc-logo-strip-layout-single-scrolling uc-logo-strip-fullwidth alignfull uc-ctx--dark\" style=\"--logo-count: 6\" tabindex=\"-1\" role=\"region\" aria-label=\"Logos d\u2019entreprises comprenant : Lufthansa Technik, Osram, z - Delivery Hero, z - Hello Fresh, WWF Deutschland, Goethe Institut\">\n    <div class=\"uc-logo-strip-track\"><img decoding=\"async\" width=\"1024\" height=\"117\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/09\/Lufthansa_Technik_logo.svg?v=61aaf9ae29f7a4d1\" class=\"attachment-full size-full wp-post-image\" alt=\"Lufthansa Technik\" loading=\"lazy\" \/><img decoding=\"async\" width=\"744\" height=\"192\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/09\/Osram_Logo.svg?v=1257c3d05d85cf6d\" class=\"attachment-full size-full wp-post-image\" alt=\"Osram\" loading=\"lazy\" \/><img decoding=\"async\" width=\"59\" height=\"29\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/04\/delivery_hero.svg?v=37d7ce29e37d36a3\" class=\"attachment-full size-full wp-post-image\" alt=\"z - Delivery Hero\" loading=\"lazy\" \/><img decoding=\"async\" width=\"89\" height=\"29\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/02\/hellofresh.svg?v=a119d979579d5d25\" class=\"attachment-full size-full wp-post-image\" alt=\"z - Hello Fresh\" loading=\"lazy\" \/><img decoding=\"async\" width=\"73\" height=\"29\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2022\/07\/WWF-Deutschland.svg?v=5f7c543fdc489e7b\" class=\"attachment-full size-full wp-post-image\" alt=\"WWF Deutschland\" loading=\"lazy\" \/><img decoding=\"async\" width=\"120\" height=\"40\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/10\/Goethe-Institut.svg?v=410af2079187da28\" class=\"attachment-full size-full wp-post-image\" alt=\"Goethe Institut\" loading=\"lazy\" \/><\/div><\/div>\n\n\n<div class=\"bg-brand-primary-dark uc-flex-row--background-right alignfull uc-ctx--dark\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--2-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:1;\">\n    \n<div >\n    \n<div class=\"uc-video-wrapper\">\n    <div class=\"uc-video\"\n         id=\"af8f13aa-f939-4007-a30f-ab82b06b8a52\">\n                    <div class=\"uc-video__overlay\">\n                                    <div class=\"uc-video__overlay__bg\">\n                        <img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/01\/preference_manager_video.png\" class=\"attachment-full size-full\" alt=\"Thumbnail presenting Usercentrics Preference Manager\" loading=\"lazy\" srcset=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/01\/preference_manager_video.png 1280w, https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/01\/preference_manager_video-300x169.png 300w, https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/01\/preference_manager_video-1024x576.png 1024w, https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/01\/preference_manager_video-768x432.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>                    <\/div>\n                                                <button type=\"button\"\n                        class=\"uc-video__overlay__play\"\n                        aria-label=\"Play\">\n                    <svg width=\"160\" height=\"161\" viewBox=\"0 0 160 161\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M13.3333 83.955C13.3333 47.1395 43.1844 17.2883 79.9999 17.2883C116.815 17.2883 146.667 47.1395 146.667 83.955C146.667 120.77 116.815 150.622 79.9999 150.622C43.1844 150.622 13.3333 120.77 13.3333 83.955ZM106.097 88.1974L68.8335 113.599C68.6292 113.736 68.3884 113.818 68.1375 113.836C67.8867 113.854 67.6355 113.806 67.4115 113.699C67.1876 113.591 66.9996 113.428 66.8682 113.227C66.7367 113.026 66.667 112.795 66.6666 112.559V61.7892C66.6658 61.553 66.7348 61.3212 66.8659 61.1195C66.9971 60.9179 67.1853 60.7541 67.4097 60.6465C67.634 60.5389 67.8859 60.4917 68.1372 60.5099C68.3885 60.5282 68.6295 60.6113 68.8335 60.7501L106.097 86.1352C106.273 86.2519 106.417 86.4064 106.516 86.5858C106.615 86.7652 106.667 86.9643 106.667 87.1663C106.667 87.3683 106.615 87.5674 106.516 87.7468C106.417 87.9262 106.273 88.0807 106.097 88.1974Z\" fill=\"white\"\/>\n<\/svg>\n                <\/button>\n            <\/div>\n                <div class=\"uc-video__wrapper\">\n            <div class=\"uc-video__container\">\n                <iframe loading=\"lazy\" title=\"Usercentrics Preference Manager: Enable personalized and privacy-compliant customer experiences\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/1p7tYQBRRII?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>            <\/div>\n                    <\/div>\n        <script>\n            window.ucEmbedConfig = window.ucEmbedConfig || {};\n            window.ucEmbedConfig['af8f13aa-f939-4007-a30f-ab82b06b8a52'] = '{\"animation\":false,\"overlay\":true}';\n        <\/script>\n    <\/div>\n<\/div>\n\n    <script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"Usercentrics Preference Manager: Enable personalized and privacy-compliant customer experiences\",\"thumbnailUrl\":\"https:\\\/\\\/usercentrics.com\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/01\\\/preference_manager_video.png\",\"uploadDate\":\"2024-09-11 19:10:15\",\"embedUrl\":\"https:\\\/\\\/www.youtube.com\\\/embed\\\/1p7tYQBRRII?feature=oembed\"}<\/script>\n<\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<div id=\"sff8a1ac23-e162-4f59-917c-a2b20490b335\" class=\"uc-scrollable-features uc-scrollable-features-fullwidth alignfull uc-scrollable-features-over-dark uc-ctx--dark bg-brand-primary-dark uc-scrollable-features-layout-product\" style=\"--back-image: url(https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/09\/PMP.svg?v=bae7e84897b072e4)\">\n    <div class=\"uc-scrollable-features-inner\">\n        <div class=\"uc-scrollable-features-item--column\"\n     style=\"--column-size:6\">\n            <div class=\"uc-scrollable-features-item--label like-h5 no-default-margin\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Star-rate-PMP.svg?v=a392e20638b17948\" class=\"attachment-full size-full\" alt=\"Star rate\" \/>                    <\/div>\n            <h3 class=\"uc-scrollable-features-item--heading no-default-margin\">Am\u00e9liorez vos r\u00e9sultats marketing gr\u00e2ce \u00e0 des exp\u00e9riences personnalis\u00e9es<\/h3>\n    <div class=\"uc-scrollable-features-item--content uc-scrollable-features-item--content--size-md\"><p>Usercentrics Preference Manager vous permet de recueillir les consentements, pr\u00e9f\u00e9rences et autorisations des utilisateurs de mani\u00e8re efficace. Profitez de notre portail de gestion des pr\u00e9f\u00e9rences personnalisable et de nos widgets pour collecter les donn\u00e9es des utilisateurs \u00e0 travers divers canaux : sites web, applications, e-mails, et plus encore.<\/p>\n<\/div>\n            <ul class=\"uc-scrollable-features-item--features no-default-margin uc-scrollable-features-item--features_layout-list-fullwidht\">\n            <li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/09\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Personnalisez l\u2019apparence pour qu\u2019elle refl\u00e8te l\u2019identit\u00e9 de votre entreprise.<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/09\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>S\u00e9lectionnez parmi plusieurs langues pour garantir une exp\u00e9rience client homog\u00e8ne dans des op\u00e9rations internationales.<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/09\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Configurez nos widgets flexibles pour recueillir des choix d\u00e9taill\u00e9s des utilisateurs et personnaliser vos campagnes marketing.<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/09\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Int\u00e9grez facilement les points de capture (widgets) en tant qu\u2019\u00e9l\u00e9ments int\u00e9gr\u00e9s directement sur votre site web.<\/span><\/li>        <\/ul>\n                    <div class=\"uc-scrollable-features-item--buttons\"\n             data-close=\"\">\n                        <a id=\"4a159579-d755-4f27-bdda-fceb78d26561\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration uc-button-icon-right\" href=\"\/fr\/book-a-consultation\/\" target=\"\"><span>Commencez maintenant<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>        <\/div>\n    <\/div>\n<div class=\"uc-scrollable-features-item--column uc-scrollable-features-item--image\"\n     style=\"--column-size:6\">\n    <div class=\"uc-scrollable-features--image__wrapper\"><div class=\"uc-image-mapper\"><img loading=\"lazy\" decoding=\"async\" width=\"611\" height=\"407\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/09\/Group-14.svg?v=441613824376b9a5\" class=\"desktop-image\" alt=\"\" \/><\/div><\/div><\/div>\n<div class=\"uc-scrollable-features-item--column\"\n     style=\"--column-size:6\">\n            <div class=\"uc-scrollable-features-item--label like-h5 no-default-margin\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Chart-grow-PMP.svg?v=9e5fb4cb847f34d8\" class=\"attachment-full size-full\" alt=\"Chart grow\" \/>                    <\/div>\n            <h3 class=\"uc-scrollable-features-item--heading no-default-margin\">Unifiez les choix des clients pour obtenir une vue d&rsquo;ensemble compl\u00e8te et coh\u00e9rente.<\/h3>\n    <div class=\"uc-scrollable-features-item--content uc-scrollable-features-item--content--size-md\"><p>Une plateforme unique pour consolider les consentements, autorisations et pr\u00e9f\u00e9rences des utilisateurs, vous permettant de cr\u00e9er une vue unifi\u00e9e de vos clients.<\/p>\n<\/div>\n            <ul class=\"uc-scrollable-features-item--features no-default-margin uc-scrollable-features-item--features_layout-list-fullwidht\">\n            <li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/09\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Tableau de bord multi-acc\u00e8s pour un contr\u00f4le transversal complet.<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/09\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Vue d&rsquo;ensemble d\u00e9taill\u00e9e des pr\u00e9f\u00e9rences et autorisations des utilisateurs.<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/09\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Stockage s\u00e9curis\u00e9 des donn\u00e9es de consentement et des choix des utilisateurs, conforme aux exigences l\u00e9gales.<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/09\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Exportation des donn\u00e9es facilitant l&rsquo;int\u00e9gration dans les syst\u00e8mes et processus existants.<\/span><\/li>        <\/ul>\n            <\/div>\n<div class=\"uc-scrollable-features-item--column uc-scrollable-features-item--image\"\n     style=\"--column-size:6\">\n    <div class=\"uc-scrollable-features--image__wrapper\"><div class=\"uc-image-mapper\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"407\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/09\/Group-15.svg?v=f147d70870f6f705\" class=\"desktop-image\" alt=\"\" \/><\/div><\/div><\/div>\n<div class=\"uc-scrollable-features-item--column\"\n     style=\"--column-size:6\">\n            <div class=\"uc-scrollable-features-item--label like-h5 no-default-margin\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Privacy-Led-Marketing-PMP.svg?v=d3cf71b207bd4b13\" class=\"attachment-full size-full\" alt=\"Privacy Led Marketing\" \/>                    <\/div>\n            <h3 class=\"uc-scrollable-features-item--heading no-default-margin\">Simplifiez la gestion des consentements et des choix des utilisateurs \u00e0 travers vos outils martech et plateformes publicitaires.<\/h3>\n    <div class=\"uc-scrollable-features-item--content uc-scrollable-features-item--content--size-md\"><p>Avec Usercentrics Preference Manager, vous pouvez activer les consentements et pr\u00e9f\u00e9rences des utilisateurs sans effort sur les diff\u00e9rents canaux et outils marketing pour des campagnes de reciblage et des communications personnalis\u00e9es.<\/p>\n<\/div>\n            <ul class=\"uc-scrollable-features-item--features no-default-margin uc-scrollable-features-item--features_layout-list-fullwidht\">\n            <li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/09\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Transf\u00e9rez les donn\u00e9es de consentement et les choix des utilisateurs pour le reciblage gr\u00e2ce \u00e0 une int\u00e9gration bidirectionnelle flexible.<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/09\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Utilisez des connecteurs personnalis\u00e9s pr\u00e9construits pour transf\u00e9rer les consentements et pr\u00e9f\u00e9rences de mani\u00e8re s\u00e9curis\u00e9e vers des outils tiers.<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/09\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Int\u00e9grez facilement vos outils marketing et plateformes publicitaires pr\u00e9f\u00e9r\u00e9s, tels que Google, Facebook et LinkedIn, pour g\u00e9rer les choix de consentement.<\/span><\/li>        <\/ul>\n            <\/div>\n<div class=\"uc-scrollable-features-item--column uc-scrollable-features-item--image\"\n     style=\"--column-size:6\">\n    <div class=\"uc-scrollable-features--image__wrapper\"><div class=\"uc-image-mapper\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"407\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/09\/Group-16.svg?v=9067582e186bd1c9\" class=\"desktop-image\" alt=\"\" \/><\/div><\/div><\/div>\n<div class=\"uc-scrollable-features-item--column\"\n     style=\"--column-size:6\">\n            <div class=\"uc-scrollable-features-item--label like-h5 no-default-margin\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Data-privacy-compliance-PMP.svg?v=eec090d738dfbcce\" class=\"attachment-full size-full\" alt=\"Data privacy compliance\" \/>                    <\/div>\n            <h3 class=\"uc-scrollable-features-item--heading no-default-margin\">Respectez les exigences de confidentialit\u00e9 des plateformes publicitaires<\/h3>\n    <div class=\"uc-scrollable-features-item--content uc-scrollable-features-item--content--size-md\"><p>Respectez les normes de conformit\u00e9 pour le traitement et le partage des donn\u00e9es personnelles des utilisateurs. Assurez-vous de r\u00e9pondre aux exigences des plateformes adtech (Google, Facebook, LinkedIn) ainsi qu&rsquo;aux r\u00e9glementations sur la confidentialit\u00e9 des donn\u00e9es telles que le RGPD, le CCPA\/CPRA, et autres.<\/p>\n<\/div>\n            <ul class=\"uc-scrollable-features-item--features no-default-margin uc-scrollable-features-item--features_layout-list-fullwidht\">\n            <li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/09\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Acc\u00e9dez au journal d&rsquo;audit pour toutes les actions concernant les donn\u00e9es de pr\u00e9f\u00e9rence, afin de suivre qui, quand et ce qui a \u00e9t\u00e9 modifi\u00e9.<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/09\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Assurez la conformit\u00e9 avec un processus de consentement simple ou double pour garantir des d\u00e9cisions inform\u00e9es et conformes.<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/09\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Profitez d&rsquo;un tableau de bord analytique pour suivre les taux de consentement \u00e0 travers toutes les configurations.<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/09\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Permettez aux utilisateurs de g\u00e9rer leur consentement et leurs pr\u00e9f\u00e9rences via une interface simple et s\u00e9curis\u00e9e.<\/span><\/li>        <\/ul>\n            <\/div>\n<div class=\"uc-scrollable-features-item--column uc-scrollable-features-item--image\"\n     style=\"--column-size:6\">\n    <div class=\"uc-scrollable-features--image__wrapper\"><div class=\"uc-image-mapper\"><img loading=\"lazy\" decoding=\"async\" width=\"609\" height=\"406\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/12\/Comply-with-ad-platforms-privacy-requirements-PMP.svg?v=dbdf5c756ef4de16\" class=\"desktop-image\" alt=\"Illustration showing multiple CMP settings\" \/><\/div><\/div><\/div>\n    <\/div>\n    <\/div>\n    <script type=\"module\">\n        new ScrollableFeaturesInline(\n            document.querySelector('#sff8a1ac23-e162-4f59-917c-a2b20490b335'),\n            {layout: 'product'}\n        )\n    <\/script>\n\n\n<div id=\"uc-cta_69d4755066819\" class=\"uc-cta uc-cta--button alignfull uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">D\u00e9couvrez Usercentrics Preference Manager<\/div>\n                                                                                <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"a3cfc829-de0d-4175-ad59-63d0788c3661\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"\/fr\/book-a-consultation\/\" target=\"\"><span>Contactez l&rsquo;\u00e9quipe commerciale<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69d4755066819\"));\n    <\/script>\n\n\n<div class=\"uc-cards-slider uc-cards-slider--layout-default uc-ctx--dark\">\n        <div class=\"container\">\n                            <div class=\"uc-cards-slider__heading\">\n                <div class=\"uc-cards-slider__heading__title like-h2 no-default-margin\">\n                    Pourquoi choisir Usercentrics Preference Manager ?                <\/div>\n\n                            <\/div>\n                    <div class=\"uc-slider uc-slider--not-drag\" id=\"slider_69d4755067891\">\n                <div class=\"uc-slider__window\">\n            <div class=\"uc-slider__track\">\n                <div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M72 0V39C72 54 57 72 36 72C15 72 0 54 0 39V0H72ZM60 12H12V39C12 42.7245 14.0286 48.0581 18.6103 52.6397C23.0182 57.0476 29.0621 60 36 60C42.9379 60 48.9818 57.0476 53.3897 52.6397C57.9714 48.0581 60 42.7245 60 39V12Z\" fill=\"#00A2FF\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M35.627 33L23.1582 22.6093L30.8404 13.3907L54.3716 33L30.8404 52.6093L23.1582 43.3907L35.627 33Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Facile \u00e0 configurer et intuitif        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Plateforme facile \u00e0 utiliser, assurant une configuration et une int\u00e9gration fluides, tant pour les utilisateurs techniques que non techniques.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24 18H18V27H24V18ZM54 33H48V42H54V33ZM30 18H54V27H30V18ZM42 42V33H18V42H42Z\" fill=\"#00A2FF\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M72 0V39C72 54 57 72 36 72C15 72 0 54 0 39V0H72ZM60 12H12V39C12 42.7245 14.0286 48.0581 18.6103 52.6397C23.0182 57.0476 29.0621 60 36 60C42.9379 60 48.9818 57.0476 53.3897 52.6397C57.9714 48.0581 60 42.7245 60 39V12Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Ax\u00e9 sur la confidentialit\u00e9        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Depuis 2012, Usercentrics est un pionnier des solutions de confidentialit\u00e9 haut de gamme, alignant vos objectifs l\u00e9gaux et marketing pour garantir une conformit\u00e9 des donn\u00e9es solide.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M0 0V36C0 55.848 16.1519 72 36 72C55.848 72 72 55.848 72 36V0H0ZM61.3552 36C61.3552 49.9836 49.9836 61.3552 36 61.3552C22.0164 61.3552 10.6448 49.9836 10.6448 36V10.6448H61.3552V36Z\" fill=\"#00A2FF\"\/>\n<path d=\"M36.001 55.3553C47.3234 55.3553 56.5267 46.152 56.5267 34.8296H45.8819C45.8819 40.2752 41.4466 44.6982 36.0133 44.6982C30.5801 44.6982 26.1448 40.2629 26.1448 34.8296H15.5C15.5 46.152 24.7033 55.3553 36.0257 55.3553H36.001Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Support in\u00e9gal\u00e9        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Notre \u00e9quipe de support client d\u00e9di\u00e9e est toujours disponible pour vous assister. B\u00e9n\u00e9ficiez de r\u00e9ponses rapides, claires et compl\u00e8tes \u00e0 toutes vos questions ou pr\u00e9occupations.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n            <script type=\"module\">\n            new Uc_Slider(document.querySelector(\"#slider_69d4755067891\"), {\"drag_enabled\":false,\"is_qa_card\":false})\n        <\/script>\n                        <\/div>\n<\/div>\n\n\n<div id=\"uc-cta_69d4755067d6c\" class=\"uc-cta uc-cta--button alignfull uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                            <div class=\"uc-cta__label like-label-m\">Commencer d\u00e8s maintenant<\/div>\n                                        <div class=\"uc-cta__heading no-default-margin\">Contactez notre \u00e9quipe pour demander une d\u00e9monstration et essayez Usercentrics Preference Manager gratuitement pendant 30 jours.<\/div>\n                                                                                <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"d4eaffee-78e6-4505-b4a9-005aa72603a7\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"\/fr\/book-a-consultation\/\" target=\"\"><span>Demander une d\u00e9monstration<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69d4755067d6c\"));\n    <\/script>\n\n\n<div class=\"bg-brand-primary-dark uc-flex-row--background-right uc-ctx--dark\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:2;\">\n    \n\n<h3 class=\"wp-block-heading has-brand-white-color has-text-color has-link-color wp-elements-9f1f4bd63786f569b530e8ddb42b16fc\" id=\"h-configurez-usercentrics-preference-manager\"><strong>Configurez Usercentrics Preference Manager<\/strong><\/h3>\n\n\n\n<p class=\"has-brand-white-color has-text-color has-link-color wp-elements-d68f22e02a5dc5e3272892210b41be16\">Obtenez des informations d\u00e9taill\u00e9es pour une configuration facile du Preference Manager. Explorez notre documentation pour des instructions \u00e9tape par \u00e9tape.<\/p>\n\n\n<a id=\"c6097da0-8fad-46d3-9650-f400ceab6d92\" class=\"uc-button uc-button-size-m uc-button-text  no-default-link-decoration uc-button-icon-right\" href=\"https:\/\/docs.usercentrics.com\/#\/preference-manager\" target=\"_blank\"><span>Consulter la documentation <\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:3;\">\n    \n\n<figure class=\"wp-block-image alignright size-full\"><img decoding=\"async\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2024\/08\/Group-34160-1-1.png\" alt=\"\" class=\"wp-image-3105\"\/><\/figure>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-primary-dark uc-flex-row--background-right alignfull uc-ctx--dark\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:5;\">\n    \n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-9);--i:4;\">\n    \n\n<p class=\"has-brand-blue-color has-text-color has-link-color wp-elements-71c69617ad7184b56035d47c6772a50a\"><strong>RESSOURCES POUR VOUS<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading no-default-margin has-brand-white-color has-text-color has-link-color wp-elements-cf98a1a44568cd4b8c8783c47ca4ead3\" id=\"h-en-savoir-plus-sur-la-gestion-des-preferences\">En savoir plus sur la gestion des pr\u00e9f\u00e9rences<\/h2>\n\n\n\n<p class=\"has-brand-white-color has-text-color has-link-color wp-elements-d7b00f346b0c0a893888fcb769b8f568\">Vous souhaitez en savoir plus sur la mani\u00e8re dont Usercentrics vous accompagne au-del\u00e0 de la collecte du consentement, des pr\u00e9f\u00e9rences et des permissions des utilisateurs ? D\u00e9couvrez nos articles de blog, nos checklists et nos ressources d&rsquo;experts con\u00e7us pour vous aider \u00e0 am\u00e9liorer la gestion de la confidentialit\u00e9 des donn\u00e9es et \u00e0 optimiser l&rsquo;exp\u00e9rience utilisateur. <\/p>\n\n\n\n<p class=\"has-brand-white-color has-text-color has-link-color wp-elements-272c168fb9438ad6a2d54e91bd4d3ada\">Des analyses approfondies des meilleures pratiques du secteur aux conseils pratiques pour mettre en place des strat\u00e9gies efficaces de gestion des pr\u00e9f\u00e9rences et du consentement, nos ressources vous permettront de rester conforme tout en renfor\u00e7ant la confiance de vos utilisateurs. <\/p>\n\n\n\n<p class=\"has-brand-white-color has-text-color has-link-color wp-elements-bda14a348abf03c54b56e294bb049c47\">Que vous cherchiez \u00e0 peaufiner votre approche actuelle ou \u00e0 explorer les derni\u00e8res tendances en mati\u00e8re de gestion de la confidentialit\u00e9, vous trouverez tout ce dont vous avez besoin ici.<\/p>\n\n<\/div>\n\n<\/div>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:8;\">\n    \n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:6;\">\n    \n\n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--on-black uc-resources-card--layout-knowledge uc-resources-card--full-width-cover uc-resources-card--js\" href=\"https:\/\/usercentrics.com\/fr\/knowledge-hub\/digital-markets-act-chronologie\/\" target=\"_self\" id=\"c09f7a16-3a50-4c56-b903-421daab7238b\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"3aa290d5-e25c-4742-8a0a-0d1a8615cf1f\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Article<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/03\/DMA-guide.svg?v=fc27a1025e54f09c\" alt=\"Calendrier du DMA : feuille de route de la r\u00e9glementation\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">27 mars 2024<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        Calendrier du DMA : feuille de route de la r\u00e9glementation                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\"> La l\u00e9gislation sur les march\u00e9s num\u00e9riques (DMA) de l&rsquo;Union europ\u00e9enne est une loi importante qui r\u00e9git les activit\u00e9s des plateformes num\u00e9riques au sein de l&rsquo;UE. Cet article propose un calendrier complet du DMA, de son introduction \u00e0 sa prise d\u2019effet. <\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"aa54150d-be87-40e5-a210-b7be73b09137\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Lire la suite<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:7;\">\n    \n\n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--on-black uc-resources-card--layout-knowledge uc-resources-card--full-width-cover uc-resources-card--js\" href=\"https:\/\/usercentrics.com\/fr\/knowledge-hub\/dma-monetisation-conseils-startups-pme\/\" target=\"_self\" id=\"8607d85e-4032-4aaf-8f07-44c040327234\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"ff42a3f5-7690-4f83-861f-c96b7db5cb32\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Article<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/tcf-monetization-partnership.svg?v=396b41420ddb9685\" alt=\"TCF monetization partnership\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">8 janvier 2024<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        Conseils et opportunit\u00e9s de mon\u00e9tisation pour les start-ups et PME dans le cadre du Digital Markets Act (DMA)                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">Les possibilit\u00e9s de r\u00e9ussite  sont nombreuses pour les start-ups et les petites et moyennes entreprises (PME) sur le march\u00e9 du digital. Cependant, elles doivent \u00e9galement naviguer dans un paysage de protection des donn\u00e9es et de r\u00e9glementation complexe, souvent avec des ressources limit\u00e9es. D\u00e9couvrez comment le Digital Markets Act (DMA) peut aider les start-ups et les PME \u00e0 mon\u00e9tiser.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"766fc5b8-a308-4ffb-895c-8aace02f9f9b\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Lire la suite<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n\n<\/div>\n\n<\/div>\n<\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"class_list":["post-4827","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<title>Personnalisez vos campagnes marketing avec Usercentrics<\/title>\n<meta name=\"description\" content=\"Collectez consentements et pr\u00e9f\u00e9rences avec Usercentrics Preference Manager. Personnalisez vos campagnes en respectant la confidentialit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/usercentrics.com\/fr\/preference-management\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Preference Management\" \/>\n<meta property=\"og:description\" content=\"Collectez consentements et pr\u00e9f\u00e9rences avec Usercentrics Preference Manager. 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