{"id":9858,"date":"2026-01-30T12:46:48","date_gmt":"2026-01-30T11:46:48","guid":{"rendered":"https:\/\/stage.usercentrics.com\/fr\/?page_id=9858"},"modified":"2026-03-18T13:22:22","modified_gmt":"2026-03-18T12:22:22","slug":"meta-signals-gateway","status":"publish","type":"page","link":"https:\/\/usercentrics.com\/fr\/meta-signals-gateway\/","title":{"rendered":"Meta signals gateway"},"content":{"rendered":"<div class=\"alignfull uc-blog-hero uc-blog-hero--has-image uc-blog-hero--has-badge uc-blog-hero--layout-product uc-blog-hero--no-bg-shield uc-ctx--blue\" data-id=\"blog_hero_69d02a2c47987\">\n            <div class=\"uc-blog-hero__badge\">\n                            <div class=\"like-text-sm\">En collaboration avec<\/div>\n                        <img loading=\"lazy\" decoding=\"async\" width=\"948\" height=\"191\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/MetaLogo.svg?v=6676b2fcb902c594\" class=\"attachment-full size-full\" alt=\"\" \/>        <\/div>\n        <div class=\"uc-blog-hero__inner\">\n        <div class=\"uc-blog-hero__text\">\n                                            <h1 class=\"uc-blog-hero__title like-h1-upper no-default-margin\">META SIGNALS GATEWAY POUR DES CAMPAGNES PLUS RENTABLES<\/h1>                                    <div class=\"uc-blog-hero__description\">Am\u00e9liorez vos performances sur Meta, <a href=\"#h-how-to-reduce-cost-of-acquisition\">r\u00e9duisez votre CPA jusqu\u2019\u00e0 33&nbsp;%<\/a> et tirez le meilleur parti de votre budget publicitaire. Usercentrics Meta Signals Gateway transmet \u00e0 Meta et au-del\u00e0 des donn\u00e9es fiables et de haute qualit\u00e9 issues de votre site web et de sources hors ligne. D\u00e9ploiement rapide, 100&nbsp;% no-code.<\/div>\n                                                                                    <div class=\"uc-blog-hero__buttons\">\n                        <a id=\"be152509-9c97-4f16-b09a-f98490a23bfa\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"https:\/\/sst.usercentrics.eu\/?utm_source=usercentrics_sgw&amp;utm_medium=landing_page&amp;utm_campaign=usercentrics_sgw&amp;source_website=usercentrics.com&amp;sst_action=signup\" target=\"_blank\"><span>Commencer gratuitement<\/span><\/a><a id=\"cb444193-df68-4f18-b230-f361992c3077\" class=\"uc-button uc-button-size-m uc-button-outlined  no-default-link-decoration uc-button-icon-left\" href=\"https:\/\/usercentrics.com\/fr\/product-demo\/#sst\" target=\"\"><span>D\u00e9monstration<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M11.7 17.8184C10.1 17.735 8.75 17.1184 7.65 15.9684C6.55 14.8184 6 13.435 6 11.8184C6 10.1517 6.58333 8.73503 7.75 7.56836C8.91667 6.40169 10.3333 5.81836 12 5.81836C13.6167 5.81836 15 6.36836 16.15 7.46836C17.3 8.56836 17.9167 9.91836 18 11.5184L15.9 10.8934C15.6833 9.99336 15.2167 9.25586 14.5 8.68086C13.7833 8.10586 12.95 7.81836 12 7.81836C10.9 7.81836 9.95833 8.21003 9.175 8.99336C8.39167 9.77669 8 10.7184 8 11.8184C8 12.7684 8.2875 13.6017 8.8625 14.3184C9.4375 15.035 10.175 15.5017 11.075 15.7184L11.7 17.8184ZM12.9 21.7684C12.75 21.8017 12.6 21.8184 12.45 21.8184H12C10.6167 21.8184 9.31667 21.5559 8.1 21.0309C6.88333 20.5059 5.825 19.7934 4.925 18.8934C4.025 17.9934 3.3125 16.935 2.7875 15.7184C2.2625 14.5017 2 13.2017 2 11.8184C2 10.435 2.2625 9.13503 2.7875 7.91836C3.3125 6.70169 4.025 5.64336 4.925 4.74336C5.825 3.84336 6.88333 3.13086 8.1 2.60586C9.31667 2.08086 10.6167 1.81836 12 1.81836C13.3833 1.81836 14.6833 2.08086 15.9 2.60586C17.1167 3.13086 18.175 3.84336 19.075 4.74336C19.975 5.64336 20.6875 6.70169 21.2125 7.91836C21.7375 9.13503 22 10.435 22 11.8184V12.2684C22 12.4184 21.9833 12.5684 21.95 12.7184L20 12.1184V11.8184C20 9.58503 19.225 7.69336 17.675 6.14336C16.125 4.59336 14.2333 3.81836 12 3.81836C9.76667 3.81836 7.875 4.59336 6.325 6.14336C4.775 7.69336 4 9.58503 4 11.8184C4 14.0517 4.775 15.9434 6.325 17.4934C7.875 19.0434 9.76667 19.8184 12 19.8184H12.3L12.9 21.7684ZM20.525 22.3184L16.25 18.0434L15 21.8184L12 11.8184L22 14.8184L18.225 16.0684L22.5 20.3434L20.525 22.3184Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>                    <\/div>\n                                                                        <\/div>\n                            <div class=\"uc-blog-hero__background\">\n                                                                    <div class=\"uc-blog-hero__image-wp\">\n                                                                                                                        <img decoding=\"async\" fetchpriority='high'class=\"uc-blog-hero__image\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Reduce-campaign-costs.svg?v=f9d8b5f082678f18\" width=\"493\" height=\"383\" alt=\"Reduce campaign costs\">                                                                                                        <\/div>\n                                                                            <\/div>\n                    <\/div>\n    <\/div>\n\n\n<div class=\"bg-brand-azure uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:2;\">\n    \n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:1;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-l-impact-mesurable-des-donnees-first-party\"><strong>L\u2019impact mesurable des donn\u00e9es first-party<\/strong><\/h2>\n\n\n\n<p class=\"is-style-text-lg\" style=\"margin-top:var(--wp--preset--spacing--2-xl)\">Une \u00e9tude Deloitte* a montr\u00e9 que les entreprises qui adoptent des strat\u00e9gies data-driven fond\u00e9es sur les donn\u00e9es first-party am\u00e9liorent significativement leurs performances marketing, tout en r\u00e9duisant leurs co\u00fbts d\u2019acquisition.<\/p>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-card-counter uc-card-counter--columns-4\">\n    <div class=\"uc-card-counter__inner\">\n                    <div class=\"uc-card-counter__card\">\n                <div class=\"uc-card-counter__card__label like-h1 no-default-margin\">\n                    <span class=\"number\" data-value=\"27\">27<\/span>\n                    &nbsp;                    <span>%<\/span>\n                <\/div>\n                <div class=\"uc-card-counter__card__description\">\n                    <p>de taux de conversion en plus<\/p>\n                <\/div>\n            <\/div>\n                    <div class=\"uc-card-counter__card\">\n                <div class=\"uc-card-counter__card__label like-h1 no-default-margin\">\n                    <span class=\"number\" data-value=\"23\">23<\/span>\n                    &nbsp;                    <span>%<\/span>\n                <\/div>\n                <div class=\"uc-card-counter__card__description\">\n                    <p>de satisfaction client en plus<\/p>\n                <\/div>\n            <\/div>\n                    <div class=\"uc-card-counter__card\">\n                <div class=\"uc-card-counter__card__label like-h1 no-default-margin\">\n                    <span class=\"number\" data-value=\"20\">20<\/span>\n                    &nbsp;                    <span>%<\/span>\n                <\/div>\n                <div class=\"uc-card-counter__card__description\">\n                    <p>de d\u00e9penses par client en plus<\/p>\n                <\/div>\n            <\/div>\n                    <div class=\"uc-card-counter__card\">\n                <div class=\"uc-card-counter__card__label like-h1 no-default-margin\">\n                    <span class=\"number\" data-value=\"18\">18<\/span>\n                    &nbsp;                    <span>%<\/span>\n                <\/div>\n                <div class=\"uc-card-counter__card__description\">\n                    <p>de co\u00fbts d\u2019acquisition en moins<\/p>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n\n\n<a id=\"95fa057c-c278-463d-83a2-b705def1b38d\" class=\"uc-button uc-button-size-s uc-button-link  no-default-link-decoration\" href=\"https:\/\/www.facebook.com\/business\/news\/deloitte-paper-advertiser-first-party-data-strategies\" target=\"_blank\"><span>* Source : m\u00e9ta-analyse de 15 tests A\/B, avec un niveau de confiance de 99 %, bas\u00e9e sur la passerelle API Conversions.<\/span><\/a>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-flex-row--background-right\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:7;\">\n    \n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:3;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-tirez-pleinement-parti-de-vos-donnees\"><strong>Tirez pleinement parti de vos donn\u00e9es<\/strong><\/h2>\n\n\n\n<p class=\"is-style-text-lg\" style=\"margin-top:var(--wp--preset--spacing--2-xl)\">Les donn\u00e9es first-party proviennent directement de votre audience.<br>Avec Usercentrics Signals Gateway, exploitez-les facilement et r\u00e9v\u00e9lez tout leur potentiel.<\/p>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:4;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-image\">\n                        <img decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Server_Side_Tracking.svg?v=7b505809d676e944\" class=\"attachment-full size-full\" alt=\"Server Side Tracking\" loading=\"lazy\" aria-hidden=\"true\" \/>            <\/div>\n    <div class=\"uc-icon-number__title\">Maximisez la valeur de vos donn\u00e9es first-party<\/div>\n\n    <div class=\"uc-icon-number__description\"><p>Exploitez pleinement vos donn\u00e9es first-party pour affiner le ciblage, r\u00e9duire les co\u00fbts d\u2019acquisition et am\u00e9liorer la performance de chaque campagne.<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:5;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-image\">\n                        <img decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Chart-grow.svg?v=0f451decd967c9f3\" class=\"attachment-full size-full\" alt=\"Chart grow\" loading=\"lazy\" aria-hidden=\"true\" \/>            <\/div>\n    <div class=\"uc-icon-number__title\">Am\u00e9liorez durablement vos performances<\/div>\n\n    <div class=\"uc-icon-number__description\"><p>L\u2019int\u00e9gration du Meta Pixel et de l\u2019API Conversions garantit une transmission des donn\u00e9es plus stable et s\u00e9curis\u00e9e. R\u00e9sultat : des signaux de meilleure qualit\u00e9, une attribution plus fiable et des campagnes plus performantes dans la dur\u00e9e.<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:6;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-image\">\n                        <img decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Rocket.svg?v=bf42500ba423bf9f\" class=\"attachment-full size-full\" alt=\"Rocket\" loading=\"lazy\" aria-hidden=\"true\" \/>            <\/div>\n    <div class=\"uc-icon-number__title\">Anticipez les \u00e9volutions du march\u00e9<\/div>\n\n    <div class=\"uc-icon-number__description\"><p>Avec Signals Gateway, vous p\u00e9rennisez votre stack technique, gardez une longueur d\u2019avance sur vos concurrents et vous adaptez facilement \u00e0 un \u00e9cosyst\u00e8me digital en constante \u00e9volution.<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-primary-dark uc-flex-row--background-right uc-ctx--dark\" style=\"\" ><div class=\"uc-flex-row flexy container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:8;\">\n    \n\n<figure class=\"wp-block-image size-full desktop\"><img loading=\"lazy\" decoding=\"async\" height=\"600\" width=\"1440\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/4\/2026\/01\/MetaSignalsGraph.svg\" alt=\"Meta Signals Graph\" class=\"wp-image-9852\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full mobile\"><img loading=\"lazy\" decoding=\"async\" height=\"731\" width=\"360\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/4\/2026\/01\/MetaSignalsGraphMobile.svg\" alt=\"Meta Signals Graph\" class=\"wp-image-9853\" style=\"object-fit:cover\"\/><\/figure>\n\n<\/div>\n\n<\/div><\/div>\n\n\n<style>\n    @media all and (min-width: 1024px) {\n        .mobile {\n            display: none;\n        }\n    }\n    @media all and (max-width: 1023px) {\n        .desktop {\n            display: none;\n        }\n    }\n<\/style>\n\n\n<div class=\"uc-cards-slider uc-cards-slider--layout-default uc-ctx--dark uc-cards-slider--appearing-animation\">\n        <div class=\"container\">\n                            <div class=\"uc-cards-slider__heading\">\n                <div class=\"uc-cards-slider__heading__title like-h2 no-default-margin\">\n                    Meta Signals Gateway s\u2019adapte \u00e0 vos besoins                <\/div>\n\n                            <\/div>\n                    <div class=\"uc-slider uc-slider--not-drag\" id=\"slider_69d02a2c555a0\">\n                <div class=\"uc-slider__window\">\n            <div class=\"uc-slider__track\">\n                <div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Bien plus qu\u2019une int\u00e9gration Meta        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Signals Gateway vous permet d\u2019envoyer des donn\u00e9es non seulement vers Meta, mais aussi vers d\u2019autres destinations, sans obligation de reporting vers Meta.<br \/>\n&nbsp;<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Fonctionnalit\u00e9s ind\u00e9pendantes de Meta        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Acc\u00e9dez \u00e0 des fonctionnalit\u00e9s ind\u00e9pendantes de Meta (int\u00e9gration avec Google BigQuery, cr\u00e9ation d\u2019audiences) pour approfondir l\u2019analyse, personnaliser vos reportings et mieux exploiter vos donn\u00e9es first-party.<br \/>\n&nbsp;<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Orchestration fluide entre donn\u00e9es et outils marketing        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Connectez vos sources via Meta Signals Gateway (Pixel, SDK et int\u00e9grations CRM). Transmettez simplement des donn\u00e9es issues de vos sites web, applications, \u00e9v\u00e9nements et leads \u2013 en toute fluidit\u00e9.<br \/>\n&nbsp;<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n            <script type=\"module\">\n            new Uc_Slider(document.querySelector(\"#slider_69d02a2c555a0\"), {\"drag_enabled\":false,\"is_qa_card\":false})\n        <\/script>\n                        <\/div>\n<\/div>\n\n\n<div class=\"uc-flex-row--background-right\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:13;\">\n    \n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:9;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-reduire-concretement-vos-couts-d-acquisition\"><strong>R\u00e9duire concr\u00e8tement vos co\u00fbts d\u2019acquisition<\/strong><\/h2>\n\n\n\n<p class=\"is-style-text-lg\" style=\"margin-top:var(--wp--preset--spacing--2-xl)\">L\u2019exemple ci-dessous montre comment une entreprise, avec un CPA Meta initial de 10 \u20ac, passe d\u2019un suivi standard (Meta Pixel c\u00f4t\u00e9 client) \u00e0 une configuration plus avanc\u00e9e combinant Meta Pixel, l\u2019API Conversions et Signals Gateway Pixel. R\u00e9sultat : une baisse significative des co\u00fbts d\u2019acquisition.<\/p>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:10;\">\n    \n<div class=\"uc-cpa-card uc-ctx--base\">\n            <div class=\"uc-cpa-card__content like-text-lg\">\n            <p>Configuration de base<\/p>\n<ul>\n<li>Meta Pixel (c\u00f4t\u00e9 client)<\/li>\n<\/ul>\n        <\/div>\n                <div class=\"uc-cpa-card__cpa-label like-h3\">\n            CPA \u20ac10        <\/div>\n        <div class=\"uc-cpa-card__cost like-text-lg uc-cpa-card__cost--hidden\">\n        <img decoding=\"async\" src=\"\/wp-content\/themes\/usercentrics\/components\/blocks\/cpa-card\/img\/ArrowDownward.svg\"\n             width=\"40\" height=\"40\" alt=\"Lower cost\" loading=\"lazy\">\n            <\/div>\n<\/div>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:11;\">\n    \n<div class=\"uc-cpa-card uc-ctx--base\">\n            <div class=\"uc-cpa-card__content like-text-lg\">\n            <p>Configuration interm\u00e9diaire<\/p>\n<ul>\n<li>Meta Pixel (c\u00f4t\u00e9 client)<\/li>\n<li>API ConversionsI<\/li>\n<\/ul>\n        <\/div>\n                <div class=\"uc-cpa-card__cpa-label like-h3\">\n            CPA \u20ac8.70        <\/div>\n        <div class=\"uc-cpa-card__cost like-text-lg\">\n        <img decoding=\"async\" src=\"\/wp-content\/themes\/usercentrics\/components\/blocks\/cpa-card\/img\/ArrowDownward.svg\"\n             width=\"40\" height=\"40\" alt=\"Lower cost\" loading=\"lazy\">\n        Co\u00fbts r\u00e9duits de 13 %    <\/div>\n<\/div>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:12;\">\n    \n<div class=\"uc-cpa-card uc-cpa-card--featured uc-ctx--base\">\n            <div class=\"uc-cpa-card__content like-text-lg\">\n            <p>Configuration optimale<\/p>\n<ul>\n<li>Meta Pixel (c\u00f4t\u00e9 client)<\/li>\n<li>API Conversions<\/li>\n<li>Signals Gateway Pixel<\/li>\n<\/ul>\n        <\/div>\n                <div class=\"uc-cpa-card__cpa-label like-h3\">\n            CPA \u20ac6.70        <\/div>\n        <div class=\"uc-cpa-card__cost like-text-lg\">\n        <img decoding=\"async\" src=\"\/wp-content\/themes\/usercentrics\/components\/blocks\/cpa-card\/img\/ArrowDownward.svg\"\n             width=\"40\" height=\"40\" alt=\"Lower cost\" loading=\"lazy\">\n        Co\u00fbts r\u00e9duits de 33 %    <\/div>\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<a id=\"f3682808-9db1-440d-afaa-85d8249882fe\" class=\"uc-button uc-button-size-s uc-button-link  no-default-link-decoration\" href=\"#how-is-the-cpa-reduction-with-meta-signals-gateway-calculated\" target=\"_blank\"><span>Voir comment la r\u00e9duction du CPA est calcul\u00e9e*<\/span><\/a>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-azure uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:18;\">\n    \n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:14;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-pourquoi-activer-signals-gateway-avec-usercentrics\"><strong>Pourquoi activer Signals Gateway avec Usercentrics<\/strong><\/h2>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:15;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-number\">\n                    <div class=\"uc-icon-number__icon__number no-default-margin\">1<\/div>\n    <\/div>\n    <div class=\"uc-icon-number__title\">D\u00e9ploiement c\u00f4t\u00e9 serveur simplifi\u00e9<\/div>\n\n    <div class=\"uc-icon-number__description\"><p class=\"like-text-lg\">Lancez Meta Signals Gateway en quelques minutes gr\u00e2ce \u00e0 un guide pas \u00e0 pas 100 % no-code, sans support technique ni configuration serveur.<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:16;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-number\">\n                    <div class=\"uc-icon-number__icon__number no-default-margin\">2<\/div>\n    <\/div>\n    <div class=\"uc-icon-number__title\">Infrastructure privacy-first<\/div>\n\n    <div class=\"uc-icon-number__description\"><p class=\"like-text-lg\">Configurez le partage des donn\u00e9es pour ne transmettre que des donn\u00e9es first-party consenties, en conformit\u00e9 avec le RGPD, la CCPA et le DMA.<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:17;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-number\">\n                    <div class=\"uc-icon-number__icon__number no-default-margin\">3<\/div>\n    <\/div>\n    <div class=\"uc-icon-number__title\">Ciblage et attribution plus pr\u00e9cis<\/div>\n\n    <div class=\"uc-icon-number__description\"><p class=\"like-text-lg\">Envoyez des donn\u00e9es claires et d\u00e9dupliqu\u00e9es \u00e0 l\u2019API Conversions de Meta pour une cr\u00e9ation d\u2019audiences plus fiable et des campagnes mieux optimis\u00e9es.<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-primary-dark uc-flex-row--background-right uc-ctx--dark\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:20;\">\n    \n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:19;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-activez-l-hebergement-signals-gateway-des-aujourd-hui\"><strong>Activez l\u2019h\u00e9bergement Signals Gateway d\u00e8s aujourd\u2019hui<\/strong><\/h2>\n\n\n\n<p class=\"is-style-text-lg\" style=\"margin-top:var(--wp--preset--spacing--2-xl)\">Activez Meta Signals Gateway et am\u00e9liorez d\u00e8s aujourd\u2019hui les performances de vos campagnes.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"uc-article-list-timeline uc-article-list-timeline--empty-header uc-article-list-timeline--no-image uc-ctx--dark\" style=\"\">\n        <div class=\"uc-article-list-timeline__list\">\n                    <div class=\"uc-article-list-timeline__item\">\n                <div class=\"uc-article-list-timeline__item-graphics \">\n                    <div class=\"uc-article-list-timeline__item-bullet uc-article-list-timeline__item-bullet--icon\">\n                        <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M9.63335 17.838L3.93335 12.138L5.35835 10.713L9.63335 14.988L18.8084 5.81299L20.2334 7.23799L9.63335 17.838Z\" fill=\"black\"\/>\n<\/svg>\n                    <\/div>\n                <\/div>\n\n                <div class=\"uc-article-list-timeline__item-content\">\n                                            <h5 class=\"uc-article-list-timeline__item-title\">                        Z\u00e9ro maintenance                        <\/h5>                                        <div class=\"uc-article-list-timeline__item-description\">\n                        <p>Nous prenons en charge l\u2019h\u00e9bergement, les mises \u00e0 jour et le suivi des performances.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"uc-article-list-timeline__item\">\n                <div class=\"uc-article-list-timeline__item-graphics \">\n                    <div class=\"uc-article-list-timeline__item-bullet uc-article-list-timeline__item-bullet--icon\">\n                        <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M9.63335 17.838L3.93335 12.138L5.35835 10.713L9.63335 14.988L18.8084 5.81299L20.2334 7.23799L9.63335 17.838Z\" fill=\"black\"\/>\n<\/svg>\n                    <\/div>\n                <\/div>\n\n                <div class=\"uc-article-list-timeline__item-content\">\n                                            <h5 class=\"uc-article-list-timeline__item-title\">                        Time to value acc\u00e9l\u00e9r\u00e9                        <\/h5>                                        <div class=\"uc-article-list-timeline__item-description\">\n                        <p>Commencez \u00e0 envoyer des signaux conformes et de haute qualit\u00e9 vers Meta en quelques jours seulement.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"uc-article-list-timeline__item\">\n                <div class=\"uc-article-list-timeline__item-graphics \">\n                    <div class=\"uc-article-list-timeline__item-bullet uc-article-list-timeline__item-bullet--icon\">\n                        <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M9.63335 17.838L3.93335 12.138L5.35835 10.713L9.63335 14.988L18.8084 5.81299L20.2334 7.23799L9.63335 17.838Z\" fill=\"black\"\/>\n<\/svg>\n                    <\/div>\n                <\/div>\n\n                <div class=\"uc-article-list-timeline__item-content\">\n                                            <h5 class=\"uc-article-list-timeline__item-title\">                        Int\u00e9gration fluide                        <\/h5>                                        <div class=\"uc-article-list-timeline__item-description\">\n                        <p>Signals Gateway s\u2019int\u00e8gre \u00e0 votre CMP, \u00e0 votre configuration de suivi actuelle, \u00e0 l\u2019API Meta Conversions et \u00e0 vos autres outils marketing.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"uc-article-list-timeline__item\">\n                <div class=\"uc-article-list-timeline__item-graphics \">\n                    <div class=\"uc-article-list-timeline__item-bullet uc-article-list-timeline__item-bullet--icon\">\n                        <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M9.63335 17.838L3.93335 12.138L5.35835 10.713L9.63335 14.988L18.8084 5.81299L20.2334 7.23799L9.63335 17.838Z\" fill=\"black\"\/>\n<\/svg>\n                    <\/div>\n                <\/div>\n\n                <div class=\"uc-article-list-timeline__item-content\">\n                                            <h5 class=\"uc-article-list-timeline__item-title\">                        La conformit\u00e9 comme priorit\u00e9                        <\/h5>                                        <div class=\"uc-article-list-timeline__item-description\">\n                        <p>Meta ne re\u00e7oit que des donn\u00e9es collect\u00e9es avec le consentement explicite des utilisateurs.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-quote\">\n    <div class=\"uc-quote__inner\" style=\"--photo-size: var(--sz-128);\">\n                <div class=\"uc-quote__text\">\u00abSi vous investissez 1 000 \u20ac par mois sur Meta, le passage au pixel Signals Gateway peut vous permettre d\u2019atteindre le m\u00eame volume de conversions pour environ 670 \u20ac, soit une \u00e9conomie de 330 \u20ac chaque mois.\u00bb<\/div>\n                <div class=\"uc-quote__author-info\">\n                            <div class=\"uc-quote__photo-wp\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/TonyPrecigout.png\"\n                         srcset=\"\"\n                         alt=\"Tony Precigout\"\n                         class=\"uc-quote__photo\"\n                         width=\"128\"\n                         height=\"128\"\n                         sizes=\"128px\"\n                    >\n                <\/div>\n                        <div class=\"uc-quote__author-info__text\">\n                                    <div class=\"uc-quote__author like-h5 no-default-margin\">Tony Precigout<\/div>\n                                                    <div class=\"uc-quote__position\">&mdash; Head of Growth @ Holded<\/div>\n                                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"uc-pricing uc-pricing--layout-cols-4 uc-pricing--template-sst uc-pricing--template-sst--offer-styled\" data-platform=\"Meta SGW\">\n    <div class=\"uc-pricing__inner container\">\n                            <div class=\"uc-pricing__heading\">\n                <h2 class=\"no-default-margin\">Plans tarifaires<\/h2>\n            <\/div>\n                            <div class=\"uc-pricing__description\">\n                                    <div class=\"uc-pricing__description__inner uc-pricing__description__inner--early-access\">\n                                                    <div\n                                class=\"uc-pricing__description__early-access-badge like-label-m\">\n                                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/usercentrics.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/08\/Celebration.svg?v=1bc2bbfc8e2827a9\"\n                                     alt=\"Offre de lancement sp\u00e9ciale\"\n                                     width=\"16\"\n                                     height=\"16\">\n                                Offre de lancement sp\u00e9ciale                            <\/div>\n                                                <h4>20 000 \u00e9v\u00e9nements gratuits pour bien d\u00e9marrer !<\/h4>\n<p class=\"like-text-md\">Lancez-vous gratuitement, sans engagement.<\/p>\n                    <\/div>\n                                                                    <div class=\"uc-dropdown uc-dropdown--currency\" id=\"dropdown_69d02a2c67bb8\">\n    <div class=\"uc-dropdown__current\"\n         data-value=\"EUR\"\n         tabindex=\"0\"\n         role=\"button\"\n         aria-expanded=\"false\"\n         aria-haspopup=\"listbox\">\n        Euro (EUR &#8211; \u20ac)    <\/div>\n    <div class=\"uc-dropdown__options\">\n        <div class=\"uc-dropdown__options-item\" data-value=\"EUR\" tabindex=\"0\" data-selected>Euro (EUR &#8211; \u20ac)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"USD\" tabindex=\"0\">US Dollar (USD &#8211; $)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"GBP\" tabindex=\"0\">British Pound (GBP &#8211; \u00a3)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"DKK\" tabindex=\"0\">Couronne danoise (DKK &#8211; kr.)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"NOK\" tabindex=\"0\">Couronne norv\u00e9gienne (NOK &#8211; kr.)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"SEK\" tabindex=\"0\">Couronne su\u00e9doise (SEK &#8211; kr.)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"PLN\" tabindex=\"0\">Zloty polonais (PLN &#8211; zl)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"CHF\" tabindex=\"0\">Franc suisse (CHF &#8211; CHF)<\/div>    <\/div>\n<\/div>\n<script type=\"module\">\n    new Uc_Dropdown(document.getElementById(\"dropdown_69d02a2c67bb8\"), {\"placeholder\":\"Select\",\"direct_links\":false});\n<\/script>\n            <\/div>\n                                    <div class=\"uc-pricing__columns uc-pricing__columns--sst\">\n                                    <div\n    class=\"uc-pricing-column \"\n    data-plan=\"Starter\">\n            <div class=\"uc-pricing-column__header\">\n                    <div class=\"uc-pricing-column__header-plan like-h3 no-default-margin\">Starter<\/div>\n                \n                                <div class=\"uc-pricing-column__header-description\" >Pour les petits sites et les tests<\/div>\n        \n            <\/div>\n    <div class=\"uc-pricing-column__content\">\n                <div class=\"uc-pricing-column__content__top\">\n\n            <div\n                class=\"uc-pricing-column__content-price \">\n                                                                                                                <span\n                                class=\"uc-pricing-column__content-value uc-pricing-column__content-value--fixed like-h3 no-default-margin\">\n                                <span class='uc-currency uc-currency--reversed' data-currency='EUR' data-value='0' data-original='0' data-enabled-currencies=''><span class='uc-currency__symbol'>\u20ac<\/span><span class='uc-currency__amount'>0<\/span><\/span>                                                                    <span\n                                        class=\"uc-pricing-column__content-value-suffix\">\/ mois<\/span>\n                                                            <\/span>\n                                                                                                                <\/div>\n                            <div class=\"uc-pricing-column__content-sessions\">\n                    Jusqu\u2019\u00e0 <span class=\"sessions-number\">20\u202f000<\/span> \u00e9v\u00e9nements                                            <div class=\"uc-tooltip uc-tooltip--position-bottom\" data-og-position=\"bottom\">\n    <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M10.885 17.2397H12.885V11.2397H10.885V17.2397ZM11.885 9.23975C12.1683 9.23975 12.4058 9.14391 12.5975 8.95225C12.7892 8.76058 12.885 8.52308 12.885 8.23975C12.885 7.95641 12.7892 7.71891 12.5975 7.52725C12.4058 7.33558 12.1683 7.23975 11.885 7.23975C11.6017 7.23975 11.3642 7.33558 11.1725 7.52725C10.9808 7.71891 10.885 7.95641 10.885 8.23975C10.885 8.52308 10.9808 8.76058 11.1725 8.95225C11.3642 9.14391 11.6017 9.23975 11.885 9.23975ZM11.885 22.2397C10.5017 22.2397 9.20168 21.9772 7.98501 21.4522C6.76834 20.9272 5.71001 20.2147 4.81001 19.3147C3.91001 18.4147 3.19751 17.3564 2.67251 16.1397C2.14751 14.9231 1.88501 13.6231 1.88501 12.2397C1.88501 10.8564 2.14751 9.55641 2.67251 8.33975C3.19751 7.12308 3.91001 6.06475 4.81001 5.16475C5.71001 4.26475 6.76834 3.55225 7.98501 3.02725C9.20168 2.50225 10.5017 2.23975 11.885 2.23975C13.2683 2.23975 14.5683 2.50225 15.785 3.02725C17.0017 3.55225 18.06 4.26475 18.96 5.16475C19.86 6.06475 20.5725 7.12308 21.0975 8.33975C21.6225 9.55641 21.885 10.8564 21.885 12.2397C21.885 13.6231 21.6225 14.9231 21.0975 16.1397C20.5725 17.3564 19.86 18.4147 18.96 19.3147C18.06 20.2147 17.0017 20.9272 15.785 21.4522C14.5683 21.9772 13.2683 22.2397 11.885 22.2397ZM11.885 20.2397C14.1183 20.2397 16.01 19.4647 17.56 17.9147C19.11 16.3647 19.885 14.4731 19.885 12.2397C19.885 10.0064 19.11 8.11475 17.56 6.56475C16.01 5.01475 14.1183 4.23975 11.885 4.23975C9.65168 4.23975 7.76001 5.01475 6.21001 6.56475C4.66001 8.11475 3.88501 10.0064 3.88501 12.2397C3.88501 14.4731 4.66001 16.3647 6.21001 17.9147C7.76001 19.4647 9.65168 20.2397 11.885 20.2397Z\" fill=\"black\"\/>\n<\/svg>\n    <div class=\"uc-tooltip__text\">\n        Un \u00e9v\u00e9nement correspond \u00e0 tout signal envoy\u00e9 c\u00f4t\u00e9 serveur (ex. page_view, lead, add_to_cart, purchase). Passez \u00e0 une offre sup\u00e9rieure si votre volume d\u00e9passe celui inclus.    <\/div>\n<\/div>\n                                    <\/div>\n                                            <\/div>\n                    <div class=\"uc-pricing-column__content-action\">\n                                    <a id=\"7f3e0f5c-3800-48d7-afb9-fe17ee785758\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"https:\/\/sst.usercentrics.eu\/?utm_source=usercentrics_sgw&amp;utm_medium=landing_page&amp;utm_campaign=usercentrics_sgw&amp;source_website=usercentrics.com&amp;sst_action=signup\" target=\"_blank\"><span>Commencer gratuitement<\/span><\/a>                            <\/div>\n                            <\/div>\n                <\/div>\n<div\n    class=\"uc-pricing-column \"\n    data-plan=\"Growth\">\n            <div class=\"uc-pricing-column__header\">\n                    <div class=\"uc-pricing-column__header-plan like-h3 no-default-margin\">Growth<\/div>\n                \n                                <div class=\"uc-pricing-column__header-description\" >Pour les business en pleine croissance et la g\u00e9n\u00e9ration de leads.<\/div>\n        \n            <\/div>\n    <div class=\"uc-pricing-column__content\">\n                <div class=\"uc-pricing-column__content__top\">\n\n            <div\n                class=\"uc-pricing-column__content-price \">\n                                                                                                                <span\n                                class=\"uc-pricing-column__content-value uc-pricing-column__content-value--fixed like-h3 no-default-margin\">\n                                <span class='uc-currency uc-currency--reversed' data-currency='EUR' data-value='11' data-original='11' data-enabled-currencies=''><span class='uc-currency__symbol'>\u20ac<\/span><span class='uc-currency__amount'>11<\/span><\/span>                                                                    <span\n                                        class=\"uc-pricing-column__content-value-suffix\">\/ mois<\/span>\n                                                            <\/span>\n                                                                                                                <\/div>\n                            <div class=\"uc-pricing-column__content-sessions\">\n                    Jusqu\u2019\u00e0 <span class=\"sessions-number\">500\u202f000<\/span> \u00e9v\u00e9nements                                            <div class=\"uc-tooltip uc-tooltip--position-bottom\" data-og-position=\"bottom\">\n    <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M10.885 17.2397H12.885V11.2397H10.885V17.2397ZM11.885 9.23975C12.1683 9.23975 12.4058 9.14391 12.5975 8.95225C12.7892 8.76058 12.885 8.52308 12.885 8.23975C12.885 7.95641 12.7892 7.71891 12.5975 7.52725C12.4058 7.33558 12.1683 7.23975 11.885 7.23975C11.6017 7.23975 11.3642 7.33558 11.1725 7.52725C10.9808 7.71891 10.885 7.95641 10.885 8.23975C10.885 8.52308 10.9808 8.76058 11.1725 8.95225C11.3642 9.14391 11.6017 9.23975 11.885 9.23975ZM11.885 22.2397C10.5017 22.2397 9.20168 21.9772 7.98501 21.4522C6.76834 20.9272 5.71001 20.2147 4.81001 19.3147C3.91001 18.4147 3.19751 17.3564 2.67251 16.1397C2.14751 14.9231 1.88501 13.6231 1.88501 12.2397C1.88501 10.8564 2.14751 9.55641 2.67251 8.33975C3.19751 7.12308 3.91001 6.06475 4.81001 5.16475C5.71001 4.26475 6.76834 3.55225 7.98501 3.02725C9.20168 2.50225 10.5017 2.23975 11.885 2.23975C13.2683 2.23975 14.5683 2.50225 15.785 3.02725C17.0017 3.55225 18.06 4.26475 18.96 5.16475C19.86 6.06475 20.5725 7.12308 21.0975 8.33975C21.6225 9.55641 21.885 10.8564 21.885 12.2397C21.885 13.6231 21.6225 14.9231 21.0975 16.1397C20.5725 17.3564 19.86 18.4147 18.96 19.3147C18.06 20.2147 17.0017 20.9272 15.785 21.4522C14.5683 21.9772 13.2683 22.2397 11.885 22.2397ZM11.885 20.2397C14.1183 20.2397 16.01 19.4647 17.56 17.9147C19.11 16.3647 19.885 14.4731 19.885 12.2397C19.885 10.0064 19.11 8.11475 17.56 6.56475C16.01 5.01475 14.1183 4.23975 11.885 4.23975C9.65168 4.23975 7.76001 5.01475 6.21001 6.56475C4.66001 8.11475 3.88501 10.0064 3.88501 12.2397C3.88501 14.4731 4.66001 16.3647 6.21001 17.9147C7.76001 19.4647 9.65168 20.2397 11.885 20.2397Z\" fill=\"black\"\/>\n<\/svg>\n    <div class=\"uc-tooltip__text\">\n        Un \u00e9v\u00e9nement correspond \u00e0 tout signal envoy\u00e9 c\u00f4t\u00e9 serveur (ex. page_view, lead, add_to_cart, purchase). Passez \u00e0 une offre sup\u00e9rieure si votre volume d\u00e9passe celui inclus.    <\/div>\n<\/div>\n                                    <\/div>\n                                            <\/div>\n                    <div class=\"uc-pricing-column__content-action\">\n                                    <a id=\"3921037a-c456-4b20-8786-8d38c98ffac9\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"https:\/\/sst.usercentrics.eu\/?utm_source=usercentrics_sgw&amp;utm_medium=landing_page&amp;utm_campaign=usercentrics_sgw&amp;source_website=usercentrics.com&amp;sst_action=signup\" target=\"_blank\"><span>Commencer gratuitement<\/span><\/a>                            <\/div>\n                            <\/div>\n                <\/div>\n<div\n    class=\"uc-pricing-column \"\n    data-plan=\"Scale\">\n            <div class=\"uc-pricing-column__header\">\n                    <div class=\"uc-pricing-column__header-plan like-h3 no-default-margin\">Scale<\/div>\n                \n                                <div class=\"uc-pricing-column__header-description\" >Pour les marques \u00e0 fort trafic.<\/div>\n        \n            <\/div>\n    <div class=\"uc-pricing-column__content\">\n                <div class=\"uc-pricing-column__content__top\">\n\n            <div\n                class=\"uc-pricing-column__content-price \">\n                                                                                                                <span\n                                class=\"uc-pricing-column__content-value uc-pricing-column__content-value--fixed like-h3 no-default-margin\">\n                                <span class='uc-currency uc-currency--reversed' data-currency='EUR' data-value='40' data-original='40' data-enabled-currencies=''><span class='uc-currency__symbol'>\u20ac<\/span><span class='uc-currency__amount'>40<\/span><\/span>                                                                    <span\n                                        class=\"uc-pricing-column__content-value-suffix\">\/ mois<\/span>\n                                                            <\/span>\n                                                                                                                <\/div>\n                            <div class=\"uc-pricing-column__content-sessions\">\n                    Jusqu\u2019\u00e0 <span class=\"sessions-number\">3\u202f000\u202f000<\/span> \u00e9v\u00e9nements                                            <div class=\"uc-tooltip uc-tooltip--position-bottom\" data-og-position=\"bottom\">\n    <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M10.885 17.2397H12.885V11.2397H10.885V17.2397ZM11.885 9.23975C12.1683 9.23975 12.4058 9.14391 12.5975 8.95225C12.7892 8.76058 12.885 8.52308 12.885 8.23975C12.885 7.95641 12.7892 7.71891 12.5975 7.52725C12.4058 7.33558 12.1683 7.23975 11.885 7.23975C11.6017 7.23975 11.3642 7.33558 11.1725 7.52725C10.9808 7.71891 10.885 7.95641 10.885 8.23975C10.885 8.52308 10.9808 8.76058 11.1725 8.95225C11.3642 9.14391 11.6017 9.23975 11.885 9.23975ZM11.885 22.2397C10.5017 22.2397 9.20168 21.9772 7.98501 21.4522C6.76834 20.9272 5.71001 20.2147 4.81001 19.3147C3.91001 18.4147 3.19751 17.3564 2.67251 16.1397C2.14751 14.9231 1.88501 13.6231 1.88501 12.2397C1.88501 10.8564 2.14751 9.55641 2.67251 8.33975C3.19751 7.12308 3.91001 6.06475 4.81001 5.16475C5.71001 4.26475 6.76834 3.55225 7.98501 3.02725C9.20168 2.50225 10.5017 2.23975 11.885 2.23975C13.2683 2.23975 14.5683 2.50225 15.785 3.02725C17.0017 3.55225 18.06 4.26475 18.96 5.16475C19.86 6.06475 20.5725 7.12308 21.0975 8.33975C21.6225 9.55641 21.885 10.8564 21.885 12.2397C21.885 13.6231 21.6225 14.9231 21.0975 16.1397C20.5725 17.3564 19.86 18.4147 18.96 19.3147C18.06 20.2147 17.0017 20.9272 15.785 21.4522C14.5683 21.9772 13.2683 22.2397 11.885 22.2397ZM11.885 20.2397C14.1183 20.2397 16.01 19.4647 17.56 17.9147C19.11 16.3647 19.885 14.4731 19.885 12.2397C19.885 10.0064 19.11 8.11475 17.56 6.56475C16.01 5.01475 14.1183 4.23975 11.885 4.23975C9.65168 4.23975 7.76001 5.01475 6.21001 6.56475C4.66001 8.11475 3.88501 10.0064 3.88501 12.2397C3.88501 14.4731 4.66001 16.3647 6.21001 17.9147C7.76001 19.4647 9.65168 20.2397 11.885 20.2397Z\" fill=\"black\"\/>\n<\/svg>\n    <div class=\"uc-tooltip__text\">\n        Un \u00e9v\u00e9nement correspond \u00e0 tout signal envoy\u00e9 c\u00f4t\u00e9 serveur (ex. page_view, lead, add_to_cart, purchase). Passez \u00e0 une offre sup\u00e9rieure si votre volume d\u00e9passe celui inclus.    <\/div>\n<\/div>\n                                    <\/div>\n                                            <\/div>\n                    <div class=\"uc-pricing-column__content-action\">\n                                    <a id=\"7a950a3a-969a-4228-8cda-0410c454dac5\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"https:\/\/sst.usercentrics.eu\/?utm_source=usercentrics_sgw&amp;utm_medium=landing_page&amp;utm_campaign=usercentrics_sgw&amp;source_website=usercentrics.com&amp;sst_action=signup\" target=\"_blank\"><span>Commencer gratuitement<\/span><\/a>                            <\/div>\n                            <\/div>\n                <\/div>\n<div\n    class=\"uc-pricing-column \"\n    data-plan=\"Performance\">\n            <div class=\"uc-pricing-column__header\">\n                    <div class=\"uc-pricing-column__header-plan like-h3 no-default-margin\">Performance<\/div>\n                \n                                <div class=\"uc-pricing-column__header-description\" >Pour les flux d\u2019\u00e9v\u00e9nements \u00e9lev\u00e9s.<\/div>\n        \n            <\/div>\n    <div class=\"uc-pricing-column__content\">\n                <div class=\"uc-pricing-column__content__top\">\n\n            <div\n                class=\"uc-pricing-column__content-price \">\n                                                                                                                <span\n                                class=\"uc-pricing-column__content-value uc-pricing-column__content-value--fixed like-h3 no-default-margin\">\n                                <span class='uc-currency uc-currency--reversed' data-currency='EUR' data-value='80' data-original='80' data-enabled-currencies=''><span class='uc-currency__symbol'>\u20ac<\/span><span class='uc-currency__amount'>80<\/span><\/span>                                                                    <span\n                                        class=\"uc-pricing-column__content-value-suffix\">\/ mois<\/span>\n                                                            <\/span>\n                                                                                                                <\/div>\n                            <div class=\"uc-pricing-column__content-sessions\">\n                    Jusqu\u2019\u00e0 <span class=\"sessions-number\">10\u202f000\u202f000<\/span> \u00e9v\u00e9nements                                            <div class=\"uc-tooltip uc-tooltip--position-bottom\" data-og-position=\"bottom\">\n    <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M10.885 17.2397H12.885V11.2397H10.885V17.2397ZM11.885 9.23975C12.1683 9.23975 12.4058 9.14391 12.5975 8.95225C12.7892 8.76058 12.885 8.52308 12.885 8.23975C12.885 7.95641 12.7892 7.71891 12.5975 7.52725C12.4058 7.33558 12.1683 7.23975 11.885 7.23975C11.6017 7.23975 11.3642 7.33558 11.1725 7.52725C10.9808 7.71891 10.885 7.95641 10.885 8.23975C10.885 8.52308 10.9808 8.76058 11.1725 8.95225C11.3642 9.14391 11.6017 9.23975 11.885 9.23975ZM11.885 22.2397C10.5017 22.2397 9.20168 21.9772 7.98501 21.4522C6.76834 20.9272 5.71001 20.2147 4.81001 19.3147C3.91001 18.4147 3.19751 17.3564 2.67251 16.1397C2.14751 14.9231 1.88501 13.6231 1.88501 12.2397C1.88501 10.8564 2.14751 9.55641 2.67251 8.33975C3.19751 7.12308 3.91001 6.06475 4.81001 5.16475C5.71001 4.26475 6.76834 3.55225 7.98501 3.02725C9.20168 2.50225 10.5017 2.23975 11.885 2.23975C13.2683 2.23975 14.5683 2.50225 15.785 3.02725C17.0017 3.55225 18.06 4.26475 18.96 5.16475C19.86 6.06475 20.5725 7.12308 21.0975 8.33975C21.6225 9.55641 21.885 10.8564 21.885 12.2397C21.885 13.6231 21.6225 14.9231 21.0975 16.1397C20.5725 17.3564 19.86 18.4147 18.96 19.3147C18.06 20.2147 17.0017 20.9272 15.785 21.4522C14.5683 21.9772 13.2683 22.2397 11.885 22.2397ZM11.885 20.2397C14.1183 20.2397 16.01 19.4647 17.56 17.9147C19.11 16.3647 19.885 14.4731 19.885 12.2397C19.885 10.0064 19.11 8.11475 17.56 6.56475C16.01 5.01475 14.1183 4.23975 11.885 4.23975C9.65168 4.23975 7.76001 5.01475 6.21001 6.56475C4.66001 8.11475 3.88501 10.0064 3.88501 12.2397C3.88501 14.4731 4.66001 16.3647 6.21001 17.9147C7.76001 19.4647 9.65168 20.2397 11.885 20.2397Z\" fill=\"black\"\/>\n<\/svg>\n    <div class=\"uc-tooltip__text\">\n        Un \u00e9v\u00e9nement correspond \u00e0 tout signal envoy\u00e9 c\u00f4t\u00e9 serveur (ex. page_view, lead, add_to_cart, purchase). Passez \u00e0 une offre sup\u00e9rieure si votre volume d\u00e9passe celui inclus.    <\/div>\n<\/div>\n                                    <\/div>\n                                                    <div class=\"uc-pricing-column__slider-wp\">\n                    <input\n                        aria-label=\"Max Range\"\n                        class=\"uc-pricing-column__slider\"\n                        type=\"range\"\n                        min=\"1\"\n                        max=\"3\"\n                        step=\"1\"\n                        value=\"1\"\n                        data-aria-prefix=\"Up to\"\n                        data-aria-suffix=\"events\">\n                                            <div class=\"uc-pricing-column__slider__separator\"\n                             style=\"left: calc(50%)\"\n                             data-step=\"2\"><\/div>\n                                    <\/div>\n                    <\/div>\n                    <div class=\"uc-pricing-column__content-action\">\n                                    <a id=\"2605fd25-831c-4a24-8076-adacf58bd144\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"https:\/\/sst.usercentrics.eu\/?utm_source=usercentrics_sgw&amp;utm_medium=landing_page&amp;utm_campaign=usercentrics_sgw&amp;source_website=usercentrics.com&amp;sst_action=signup\" target=\"_blank\"><span>Commencer gratuitement<\/span><\/a>                            <\/div>\n                            <\/div>\n            <a class=\"uc-pricing-column__more-1-mil-link\"\n           data-pricing-page-url=\"https:\/\/usercentrics.com\/fr\/tarification\/\"\n           href=\"https:\/\/usercentrics.com\/fr\/book-a-consultation-sst\/\">D&rsquo;autres questions ? Contactez-nous<\/a>\n                <\/div>\n                                                            <\/div>\n                            <div\n                class=\"uc-pricing__description__disclaimer like-text-sm\"><p><strong>Important<\/strong> : Cette offre est r\u00e9serv\u00e9e aux nouveaux clients. Acc\u00e8s gratuit jusqu\u2019\u00e0 20 000 \u00e9v\u00e9nements, puis application des tarifs standards.<br \/>\nUsercentrics se r\u00e9serve le droit de modifier ou de mettre fin \u00e0 cette offre \u00e0 tout moment.<\/p>\n<\/div>\n                                                                    <\/div>\n<\/div>\n\n\n<div class=\"bg-brand-azure uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:21;\">\n    \n<div class=\"uc-faq-wrapper uc-faq-wrapper__heading\">\n    <div class=\"uc-faq-heading-wp\">\n        <h2 class=\"uc-faq-heading no-default-margin\">\n            Foire aux questions        <\/h2>\n    <\/div>\n    <div class=\"uc-faq-content\">\n        <div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Qu\u2019est-ce que Usercentrics Meta Signals Gateway ?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Usercentrics Meta Signals Gateway est une solution cl&eacute; en main, pens&eacute;e pour rendre le d&eacute;ploiement et l&rsquo;exploitation de Meta Signals Gateway simples et rapides. Elle vous permet de transmettre des donn&eacute;es first-party issues de vos canaux en ligne et hors ligne vers Meta &mdash; et, si besoin, vers d&rsquo;autres destinations.<\/p>\n<p>L&rsquo;h&eacute;bergement et la maintenance sont enti&egrave;rement pris en charge par Usercentrics, dans un environnement s&eacute;curis&eacute;, &eacute;volutif, et con&ccedil;u pour respecter la vie priv&eacute;e.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Qu\u2019est-ce que Meta Signals Gateway (SGW) et pourquoi en ai-je besoin ?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Meta Signals Gateway vous aide &agrave; tirer le meilleur parti de vos donn&eacute;es first-party en simplifiant vos flux de donn&eacute;es : vous pouvez acheminer des donn&eacute;es depuis pratiquement n&rsquo;importe quelle source vers Meta (ou d&rsquo;autres plateformes).<\/p>\n<p>R&eacute;sultat : de meilleures performances pour vos campagnes, une baisse des co&ucirc;ts d&rsquo;acquisition et une meilleure valorisation de vos investissements publicitaires sur Meta.<\/p>\n<p>Fonctionnement (version simplifi&eacute;e) :<\/p>\n<ol>\n<li>Un utilisateur interagit avec votre site ou votre application.<\/li>\n<li>Les donn&eacute;es d&rsquo;&eacute;v&eacute;nement sont envoy&eacute;es vers votre point de terminaison Meta Signals Gateway (h&eacute;berg&eacute; par vous ou par un prestataire comme Usercentrics).<\/li>\n<li>La passerelle transmet ces donn&eacute;es de mani&egrave;re s&eacute;curis&eacute;e &agrave; Meta<\/li>\n<li>Meta les utilise pour am&eacute;liorer l&rsquo;attribution, le ciblage et les performances de campagne.<\/li>\n<\/ol>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Comment Usercentrics facilite-t-il l\u2019h\u00e9bergement de Meta Signals Gateway ?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Usercentrics ajoute une couche d&rsquo;h&eacute;bergement d&eacute;di&eacute;e pour Meta Signals Gateway, afin de vous permettre de :<\/p>\n<ul>\n<li>D&eacute;ployer votre Meta Signals Gateway en un clic, sans configuration d&rsquo;infrastructure cloud.<\/li>\n<li>Administrer l&rsquo;utilisation, les domaines et les acc&egrave;s depuis une interface unique.<\/li>\n<li>B&eacute;n&eacute;ficier d&rsquo;un acheminement des donn&eacute;es vers Meta plus fiable et plus performant.<\/li>\n<\/ul>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\" id=\"how-is-the-cpa-reduction-with-meta-signals-gateway-calculated\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Comment est calcul\u00e9e la r\u00e9duction du CPA avec Meta Signals Gateway ?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Les annonceurs qui ont d&eacute;ploy&eacute; le pixel Signals Gateway en compl&eacute;ment du pixel Meta et de l&rsquo;int&eacute;gration API Conversions ont observ&eacute;, en moyenne, une baisse de 23 % du co&ucirc;t par action (CPA) &mdash; par rapport &agrave; l&rsquo;utilisation du pixel Meta et de l&rsquo;API Conversions seuls*.<\/p>\n<p>Ceci vient s&rsquo;ajouter &agrave; l&rsquo;am&eacute;lioration moyenne de 13 % du co&ucirc;t par r&eacute;sultat constat&eacute;e chez les entreprises utilisant le pixel Meta apr&egrave;s mise en place de l&rsquo;API Conversions**.<\/p>\n<p>Source : m&eacute;ta-analyse de 15 tests A\/B, avec un niveau de confiance de 99 %, men&eacute;e entre mai 2024 et janvier 2025 aupr&egrave;s d&rsquo;annonceurs utilisant l&rsquo;API Conversions Gateway en APAC, EMEA et Am&eacute;rique du Nord (NORAM).<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Comment Meta Signals Gateway se compare-t-il \u00e0 sGTM ?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Meta Signals Gateway et Google Server-Side Tag Manager (sGTM) reposent tous deux sur une approche c&ocirc;t&eacute; serveur, mais ne r&eacute;pondent pas aux m&ecirc;mes usages. sGTM est un routeur de donn&eacute;es flexible, con&ccedil;u pour collecter, transformer et distribuer des donn&eacute;es vers plusieurs destinations (Meta, Google Analytics, TikTok, etc.).<\/p>\n<p>Meta Signals Gateway est un syst&egrave;me de traitement d&rsquo;&eacute;v&eacute;nements pr&ecirc;t &agrave; l&rsquo;emploi, optimis&eacute; pour envoyer &agrave; Meta des donn&eacute;es de conversion de haute qualit&eacute;. Il est pr&eacute;configur&eacute; pour la performance et la fiabilit&eacute;, et permet de b&eacute;n&eacute;ficier du server-side sans devoir exploiter votre propre infrastructure.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Quel produit server-side Usercentrics choisir ?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Tout d&eacute;pend de vos objectifs.<\/p>\n<p>Si Meta est un canal publicitaire cl&eacute; et que vous recherchez une mise en place simple, guid&eacute;e, et orient&eacute;e performance sur Meta Ads, Usercentrics Meta Signals Gateway Hosting est particuli&egrave;rement adapt&eacute;. La solution facilite la connexion de vos donn&eacute;es web et hors ligne &agrave; Meta, am&eacute;liore la fiabilit&eacute; du suivi et permet de cr&eacute;er des audiences personnalis&eacute;es, sans expertise technique avanc&eacute;e.<\/p>\n<p>Si vous recherchez une solution plus avanc&eacute;e et multi-plateformes, l&rsquo;h&eacute;bergement <a href=\"https:\/\/usercentrics.com\/fr\/server-side-tracking-solution\/\">Google Server-Side Tag Manager (sGTM)<\/a> peut &ecirc;tre plus appropri&eacute;. Il offre un contr&ocirc;le plus fin du suivi sur des plateformes comme Google, Meta ou TikTok, avec des capacit&eacute;s d&rsquo;enrichissement des donn&eacute;es et de gouvernance centralis&eacute;e, dans un environnement respectueux de la vie priv&eacute;e.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Quels sont les avantages de l\u2019h\u00e9bergement Meta Signals Gateway ?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Usercentrics Meta Signals Gateway simplifie le suivi sur Meta tout en r&eacute;pondant aux exigences de confidentialit&eacute;. La solution est rapide &agrave; mettre en place et ne n&eacute;cessite ni configuration complexe ni expertise technique. L&rsquo;h&eacute;bergement et la maintenance sont assur&eacute;s par Usercentrics : vous n&rsquo;avez pas de serveurs &agrave; g&eacute;rer, ni de mises &agrave; jour &agrave; orchestrer.<\/p>\n<p>Elle vous aide &agrave; ne transmettre &agrave; Meta que des donn&eacute;es obtenues avec un consentement valide. Vous pouvez &ecirc;tre op&eacute;rationnel en quelques jours, gr&acirc;ce &agrave; l&rsquo;int&eacute;gration avec votre CMP existante, l&rsquo;API Conversions Meta et vos outils marketing &mdash; pour envoyer des signaux consentis et de qualit&eacute;, sans vous compliquer la vie.<\/p>\n<p>R&eacute;sultats observ&eacute;s :<\/p>\n<ul>\n<li>Clarks : &minus;25 % CPA, +32 % ROAS, +33 % de conversions<\/li>\n<li>Terranova : &minus;17 % CPA, +22 % ROAS, +21 % de conversions<\/li>\n<li>SBLY Media : &minus;25 % co&ucirc;t par r&eacute;sultat, +22 % de conversions<\/li>\n<li>YOIMEDIA : &minus;22 % CPA, +29 % ROAS, +31 % de conversions<\/li>\n<li>PiKoYa : &minus;21 % co&ucirc;t par r&eacute;sultat, +33 % ROAS, +27 % de conversions<\/li>\n<\/ul>\n<p>Source : &eacute;tude de cas <a href=\"https:\/\/fr-fr.facebook.com\/business\">Meta<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Puis-je utiliser Server-Side Google Tag Manager (sGTM) et Meta Signals Gateway ensemble ?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Oui. Vous pouvez utiliser Google Server-Side Tag Manager (sGTM) et Meta Signals Gateway conjointement.<\/p>\n<p>sGTM g&egrave;re votre configuration de balisage c&ocirc;t&eacute; serveur, tandis que Meta Signals Gateway prend en charge le pixel Meta first-party, le traitement des conversions hors ligne et la cr&eacute;ation d&rsquo;audiences personnalis&eacute;es.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Puis-je migrer de Signals Gateway vers Server GTM plus tard ?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Pas directement. Signals Gateway et Server GTM r\u00e9pondent \u00e0 des usages diff\u00e9rents : il ne s\u2019agit pas d\u2019une migration, mais plut\u00f4t d\u2019une combinaison ou d\u2019une extension, selon vos besoins.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Ai-je besoin d\u2019un domaine personnalis\u00e9 ?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Oui. L&rsquo;utilisation d&rsquo;un domaine personnalis&eacute; est fortement recommand&eacute;e pour Signals Gateway (et pour votre conteneur Server GTM, le cas &eacute;ch&eacute;ant).<\/p>\n<p>Un domaine personnalis&eacute; permet de faire transiter l&rsquo;ensemble des requ&ecirc;tes via votre propre domaine de confiance, plut&ocirc;t que via un point de terminaison tiers. Cela rend votre dispositif de mesure plus robuste et plus durable.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Puis-je importer des conversions issues de mon activit\u00e9 hors ligne ?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Oui. Meta Signals Gateway prend en charge l\u2019envoi de conversions hors ligne, y compris les achats en magasin, les donn\u00e9es issues de programmes de fid\u00e9lit\u00e9, les conversions provenant de centres d\u2019appels, ainsi que d\u2019autres \u00e9v\u00e9nements suivis via des syst\u00e8mes CRM.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Mes donn\u00e9es sont-elles s\u00e9curis\u00e9es ?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Oui. Les identifiants d\u2019\u00e9v\u00e9nements sont hach\u00e9s avec l\u2019algorithme SHA-256 et transmis de mani\u00e8re s\u00e9curis\u00e9e. Les hachages qui ne correspondent pas sont supprim\u00e9s apr\u00e8s traitement.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Puis-je utiliser Signals Gateway au-del\u00e0 de Meta ?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Oui. Signals Gateway permet \u00e9galement d\u2019envoyer des donn\u00e9es vers des destinations personnalis\u00e9es, ainsi que vers votre entrep\u00f4t de donn\u00e9es BigQuery.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Quelle est la diff\u00e9rence entre Meta Signals Gateway et Meta CAPI Gateway ?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>La technologie Meta CAPI Gateway fournit un point de terminaison first-party qui re&ccedil;oit les donn&eacute;es issues du pixel Meta classique (par exemple depuis un site web) ainsi que des donn&eacute;es provenant de sources hors ligne (comme des syst&egrave;mes CRM), avant de les transmettre &agrave; l&rsquo;API Conversions (CAPI) Meta. Il aide &agrave; renforcer la fiabilit&eacute; du suivi face aux limites du suivi c&ocirc;t&eacute; navigateur.<\/p>\n<p>Meta Signals Gateway s&rsquo;appuie sur le CAPI Gateway et va plus loin. Il permet de cr&eacute;er le Signals Pixel, un pixel Meta h&eacute;berg&eacute; sous votre propre domaine, et plus r&eacute;silient. Il agit &eacute;galement comme un point central pour les donn&eacute;es first-party provenant de plusieurs sources (sites web, applications mobiles et syst&egrave;mes hors ligne\/CRM), et peut acheminer ces donn&eacute;es vers Meta, ainsi que vers d&rsquo;autres plateformes.<\/p>\n<p>En r&eacute;sum&eacute; :<\/p>\n<ul>\n<li>CAPI Gateway : canal d&eacute;di&eacute; pour l&rsquo;envoi d&rsquo;&eacute;v&eacute;nements web et server-side vers la Meta Conversions API.<\/li>\n<li>Signals Gateway : prise en charge du Pixel first-party de Meta et plateforme centralis&eacute;e pour g&eacute;rer et acheminer des donn&eacute;es first-party multi-sources vers Meta et au-del&agrave;.<\/li>\n<\/ul>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Que sont les donn\u00e9es first-party et pourquoi sont-elles essentielles en marketing ?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Les donn&eacute;es first-party correspondent aux informations que vous collectez directement aupr&egrave;s de votre audience, via votre site web, votre application, votre CRM ou d&rsquo;autres canaux propri&eacute;taires. Elles sont consenties, fiables, et sous votre contr&ocirc;le.<\/p>\n<p>&Agrave; l&rsquo;inverse, les donn&eacute;es third-party sont collect&eacute;es par des acteurs tiers (souvent via des cookies), puis partag&eacute;es ou vendues. Elles sont plus difficiles &agrave; v&eacute;rifier et de plus en plus limit&eacute;es par les navigateurs et la r&eacute;glementation.<\/p>\n<p>Fonder votre strat&eacute;gie marketing sur les donn&eacute;es first-party vous permet de :<\/p>\n<ul>\n<li>Am&eacute;liorer la pr&eacute;cision du ciblage.\n<\/li>\n<li>Maintenir un suivi coh&eacute;rent entre les plateformes.\n<\/li>\n<li>R&eacute;duire la d&eacute;pendance aux sources externes.\n<\/li>\n<li>Rester conforme aux exigences en mati&egrave;re de protection des donn&eacute;es.\n<\/li>\n<li>S&eacute;curiser vos performances &agrave; mesure que le suivi third-party dispara&icirc;t.<\/li>\n<\/ul>\n        <\/div>\n    <\/div>\n<\/div>\n\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"class_list":["post-9858","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<title>Meta Signals Gateway | R\u00e9duisez votre CPA sur Meta avec Usercentrics<\/title>\n<meta name=\"description\" content=\"Activez Meta Signals Gateway avec Usercentrics pour envoyer \u00e0 Meta \u2013 et bien d\u2019autres plateformes \u2013 des donn\u00e9es first-party de meilleure qualit\u00e9. 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