{"id":3800,"date":"2023-04-18T06:00:55","date_gmt":"2023-04-18T04:00:55","guid":{"rendered":"https:\/\/stage.usercentrics.com\/fr\/?post_type=resource&#038;p=16278"},"modified":"2026-01-08T12:02:04","modified_gmt":"2026-01-08T11:02:04","slug":"mobile-games-report","status":"publish","type":"resource","link":"https:\/\/usercentrics.com\/fr\/resources\/mobile-games-report\/","title":{"rendered":"Conformit\u00e9 et jeux mobiles : croissance, mon\u00e9tisation et automatisation"},"content":{"rendered":"<p>Les jeux mobiles ont le vent en poupe. Les utilisateurs passent aujourd&rsquo;hui plus de temps sur les applications et jeux mobiles qu&rsquo;avant la pand\u00e9mie : en moyenne quatre \u00e0 cinq heures par jour !<\/p>\n<p>Dans le m\u00eame temps, la protection des donn\u00e9es et les exigences plus strictes en mati\u00e8re de traitement des donn\u00e9es personnelles des utilisateurs ont cr\u00e9\u00e9 des d\u00e9fis pour le march\u00e9 des jeux mobiles. Cependant, si on regarde les chiffres de plus pr\u00e8s, un constat s&rsquo;impose : le consentement est en r\u00e9alit\u00e9 une excellente opportunit\u00e9 dissimul\u00e9e, et pourtant sous nos yeux.<\/p>\n<p>De plus en plus, les grandes marques et les r\u00e9seaux publicitaires mettent l&rsquo;accent sur la conformit\u00e9 des donn\u00e9es (donn\u00e9es personnelles et consentement), ce qui favorise fortement le marketing bas\u00e9 sur le consentement dans ce secteur. Pour assurer la p\u00e9rennit\u00e9 de vos strat\u00e9gies en mati\u00e8re de donn\u00e9es et de mon\u00e9tisation, une gestion intelligente du consentement est essentielle.<\/p>\n<p>Dans ce rapport, vous trouverez les r\u00e9ponses aux questions suivantes :<\/p>\n<ul>\n<li>Quels sont les niveaux de non-conformit\u00e9 pour les jeux mobiles dans l&rsquo;UE ?<\/li>\n<li>Augmentation du chiffre d&rsquo;affaires moyen : quels r\u00e9sultats l&rsquo;\u00e9diteur de jeux Homa Games a-t-il obtenus apr\u00e8s avoir int\u00e9gr\u00e9 la gestion intelligente du consentement \u00e0 son jeu \u00e0 succ\u00e8s, <em>Kaiju Run <\/em>?<\/li>\n<li>Comment Usercentrics peut vous aider \u00e0 automatiser la conformit\u00e9 ?<\/li>\n<\/ul>\n<p>T\u00e9l\u00e9chargez le rapport pour en savoir plus et d\u00e9couvrir comment prendre une longueur d&rsquo;avance en mati\u00e8re de marketing bas\u00e9 sur le consentement dans vos jeux mobiles, ainsi que les meilleures pratiques qui peuvent garantir que les utilisateurs donnent leur consentement et s&rsquo;engagent avec votre application.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le consentement utilisateur est un atout inexploit\u00e9 pour la mon\u00e9tisation des jeux mobiles. Il devient essentiel au-del\u00e0 des exigences r\u00e9glementaires &#8211; pourquoi ? Dans ce rapport, Usercentrics revient sur les r\u00e9sultats d\u2019une \u00e9tude empirique et les avantages d&rsquo;une gestion conviviale du consentement.<\/p>\n","protected":false},"featured_media":3803,"template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"tags":[],"industry":[],"magazine_issue":[],"magazine_tag":[],"product":[],"resource_tag":[],"class_list":["post-3800","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<title>Rapport Usercentrics : transformer la conformit\u00e9 en opportunit\u00e9<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment transformer le respect du consentement en avantage. 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