# [Secure your ad monetization](https://usercentrics.com/gaming/) **A Google-certified consent management platform (CMP) designed for mobile gaming, enabling reliable compliance with IAB TCF and Consent Mode v2 while keeping the player experience seamless.** [Start free](https://usercentrics.com/free-trial/) · [Explore demo](https://usercentrics.com/product-demo/#app) *Used by: Supercell, Boombit, Zynga, Ubisoft, Mag Interactive, Lessmore* --- **Why mobile games need a CMP** **Ad monetization at risk** Without IAB TCF and Google Consent Mode v2 compliance, ad monetization revenue will drop or disappear entirely. **Gamers' trust at stake** Players lose confidence when no consent banner appears — they're unsure how their data is being used. **Broken analytics** Missing consent signals block accurate data for installs, sessions, and growth insights. --- ### Safe and compliant ad revenue To keep your ad revenue safe, our CMP enables compliance with IAB TCF and Google Consent Mode v2, making every ad impression eligible for monetization. It seamlessly mediates consent with Adjust, AppsFlyer, and other platforms to keep your ads active and performing. [Learn more](https://usercentrics.com/ad-monetization/) ### Make the banner part of your game We know your game is a visual masterpiece, and a "clunky" consent banner can ruin the vibe. That's why we've designed a banner that seamlessly matches your game's look and feel. Preview it before launch, use geo-targeting to display it only where needed. ### Measure, test, and win more consent Optimize the banner just like you optimize gameplay. Track how players interact with your consent banner and A/B test different designs to increase opt-in rate. Get detailed insights from the dashboard, or export it to your existing analytics stack. ### Built for easy implementation and use The setup of mobile app consent is quick and straightforward, even for non-technical teams. Use over pre-built legal templates and the App Scanner to integrate your vendors, SSPs, and SDKs seamlessly. Receive expert guidance and detailed documentation at every stage. --- **Is your game privacy-compliant?** Check your game in minutes with our free scanner. [Scan my game](https://usercentrics.com/app-data-privacy-audit/) --- **Why choose Usercentrics App CMP** **Easy to use** With our clear and user-friendly interface, you'll understand how to use the admin panel in minutes, even without technical knowledge. **Reliable** Our platform supports privacy compliance with continuous updates and ongoing development to keep your data privacy management effective and improving. **Premium support** Our Technical Support and Customer Success teams are here to assist you every step of the way, from onboarding and implementation to ongoing monitoring and optimization. - **2.4 M** websites and apps in 195 countries - **8.8 B** monthly consents - **99%+** customer retention rate - **4.3/5** rating on G2 --- ## What our customers say > Naturally we wanted to achieve our goals with a CMP platform that offered everything in terms of integration, support (technical and other), and flexibility in customization and settings. Plus, we wanted to be able to oversee the whole process efficiently and clearly, both with settings and eventually results from player prompts and interactions. We got that with Usercentrics CMP. — Pär Hedelund, Ad Monetization Manager at MAG Interactive · [Read case study](https://usercentrics.com/resources/case-study-mag-interactive/) --- ## Choose your pricing plan Euro (EUR – €) **Advanced** — For apps and games publishers with an actively growing user base €50–999 / month · [Start free](https://account.usercentrics.eu/?trial=standard&uc_subscription_type=app) What's included: - Up to 500K DAU - Access to all App SDKs - Analytics - Ticket support **Premium** — For apps and games publishers with a large user base and custom requirements Custom Pricing · [Start free](https://account.usercentrics.eu/?trial=standard&uc_subscription_type=app) · [Contact sales](https://usercentrics.com/book-a-consultation/) All features in Advanced, plus: - From 500K DAU and up - White labeling - Analytics Data Export API - Dedicated Customer Success Executive [See all features](https://usercentrics.com/pricing/#uc-app-cmp-features) --- ## Frequently asked questions ### How does a CMP help increase ad revenue in mobile games? A CMP enables compliance with IAB TCF and Google Consent Mode v2, so every ad impression remains eligible for monetization. Without proper consent signaling, ad fill rates drop — our CMP keeps your revenue flowing smoothly. ### Is your CMP certified by Google? Yes. Usercentrics is a Google-certified Consent Management Platform (CMP), fully compatible with Consent Mode v2 and IAB TCF v2.2 requirements. ### How difficult is it to integrate the CMP into a mobile game? Integration is quick and straightforward. Our SDK supports iOS, Android, and Unity, with step-by-step documentation and expert guidance. Most developers go live in just a few hours. ### Can I customize the consent banner to fit my game's look and feel? Absolutely. You can fully customize colors, text, and layout to match your game design. The Preview Simulator lets you see exactly how it will look before publishing. ### What privacy laws and frameworks does the CMP cover? Usercentrics supports major global privacy frameworks, including GDPR, CCPA/CPRA, LGPD, and IAB TCF v2.2, as well as Google's requirements for app-store compliance. ### How does your CMP affect the player experience? The CMP is optimized for mobile gameplay — lightweight, fast, and designed to blend seamlessly with your UI. It collects consent without interrupting the player flow, keeping engagement high and churn low. ### Will my ad partners receive the correct consent data? Yes. Our CMP automatically shares consent information with all your ad and mediation partners, ensuring accurate targeting and uninterrupted ad revenue. --- ## Products - [Usercentrics Web CMP](https://usercentrics.com/website-consent-management/) - [Usercentrics App CMP](https://usercentrics.com/in-app-sdk/) - [Usercentrics CTV CMP](https://usercentrics.com/usercentrics-ctv-cmp/) - [Privacy Policy Generator](https://usercentrics.com/privacy-policy-generator/) - [Server-side Tagging Solution](https://usercentrics.com/server-side-tracking-solution/) - [Preference Manager](https://usercentrics.com/preference-management/) - [Audience Unlocker](https://usercentrics.com/audience-unlocker/) - [Integrations](https://usercentrics.com/integrations/) - [Web Compliance Scan](https://usercentrics.com/privacy-compliance-scanner/) - [App Compliance Scan](https://usercentrics.com/app-data-privacy-audit/) - [ROAS Calculator](https://usercentrics.com/roas-calculator/) ## Solutions - [Data Privacy Regulatory Compliance](https://usercentrics.com/data-privacy-regulatory-compliance/) - [Marketing Performance Optimization](https://usercentrics.com/marketing-performance-optimization/) - [Migration](https://usercentrics.com/migration/) - [Media & Publishing](https://usercentrics.com/media-publishing/) - [Retail & Ecommerce](https://usercentrics.com/retail-ecommerce/) - [Banking, Finance & Insurance](https://usercentrics.com/banking-finance-insurance/) - [Healthcare & Pharmaceuticals](https://usercentrics.com/healthcare-pharmaceuticals/) - [Gaming](https://usercentrics.com/gaming/) - [Education](https://usercentrics.com/education/) - [Automotive](https://usercentrics.com/automotive/) - [Travel & Hospitality](https://usercentrics.com/travel/) ## Regulations & Frameworks - [GDPR (EU)](https://usercentrics.com/gdpr/) - [GDPR (UK)](https://usercentrics.com/uk-gdpr/) - [CCPA (California)](https://usercentrics.com/ccpa/) - [TCF v2.3 (IAB)](https://usercentrics.com/cmp-for-publishers/) - [DMA (EU)](https://usercentrics.com/digital-markets-act-dma/) - [Amazon Consent Signal](https://usercentrics.com/usercentrics-cmp-and-amazon-consent-signal/) - [Google Consent Mode (EU)](https://usercentrics.com/usercentrics-cmp-and-google-consent-mode-v2/) - [Microsoft UET Consent Mode (EU)](https://usercentrics.com/usercentrics-cmp-and-microsoft-consent-mode/) - [Microsoft Clarity Consent Mode](https://usercentrics.com/usercentrics-cmp-and-microsoft-clarity-consent-mode/) - [View all regulations](https://usercentrics.com/regulations-and-frameworks/) ## Resources - [Blog](https://usercentrics.com/knowledge-hub/) - [Whitepapers](https://usercentrics.com/whitepapers/) - [Checklists](https://usercentrics.com/checklists/) - [Courses](https://courses.usercentrics.com/) - [Case Studies](https://usercentrics.com/case-studies/) - [Privacy-Led Marketing](https://usercentrics.com/privacy-led-marketing/) - [Events](https://usercentrics.com/webinar/) - [CONSENTED Podcast](https://usercentrics.com/consented/) - [Guides](https://usercentrics.com/guides/) - [Release Notes](https://releases.usercentrics.com/en) - [Developer Documentation](https://usercentrics.com/docs/) - [RFI Template](https://usercentrics.com/resources/usercentrics-rfi-template/) - [Customer Directory](https://usercentrics.com/usercentrics-customer-directory/) ## Company - [About Us](https://usercentrics.com/about-us/) - [Press](https://usercentrics.com/press/) - [Our Offices](https://usercentrics.com/contact/) - [Trust Center](https://trust.usercentrics.com/) - [Careers](https://usercentrics.com/career/) - [Open Positions](https://apply.workable.com/usercentrics/) - [Diversity & Inclusion](https://usercentrics.com/dei/) ## Support - [General Support](https://support.usercentrics.com/hc/en-us) - [Contact Sales](https://usercentrics.com/book-a-consultation/) - [Technical Support](https://support.usercentrics.com/hc/en-us/requests/new) - [Billing & Account](https://support.usercentrics.com/hc/en-us/categories/12253804608156-Account-and-billing) - [Suggest a Feature](https://support.usercentrics.com/hc/en-us/requests/new?ticket_form_id=10610312381340) - [Partner Login](https://partnerportal.usercentrics.com/) - [Partner Program](https://usercentrics.com/partner-program-overview/) - [Affiliate Program](https://usercentrics.com/affiliates/) ## Legal - [Terms & Conditions](https://usercentrics.com/terms-and-conditions/) - [Terms & Conditions USA](https://usercentrics.com/terms-and-conditions-usa/) - [Privacy Policy](https://usercentrics.com/privacy-policy/) - [Legal Notice](https://usercentrics.com/legal-notice/) - [Legal Documents](https://usercentrics.com/legal-documents/) - [Accessibility Statement](https://usercentrics.com/accessibility-statement-wcag-compliance/) © 2026 Usercentrics GmbH