MOBILE APP CONSENT MANAGEMENT

Thrive in today’s privacy first app landscape

Embrace data privacy requirements with confidence. Unlock compliant monetization strategies and trust-based app growth.

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TRUSTED BY TOP APPS AND GAMES GLOBALLY

Privacy laws apply broadly to the collection and use of personal data from people residing in the law’s jurisdiction. This includes data collected via digital services, including SDKs in mobile app development.

If your mobile app, or any third-party service it uses, collects user data through tracking technologies, you likely need to implement consent settings in your app, since mobile users can be located anywhere. It gives users control to choose whether to share their data, how much of it to share, and how you can use it.

How it works

The app informs users what data they want to collect and why.

Users choose whether to allow data collection or not.

If users decline, they continue to use the app without sharing their personal information.

If users consent, the CMP records the date and time of consent, as well as potentially any granular consent choices about specific data or services in use, and users continue to use the app.

User data is stored securely and is accessible, e.g. in the case of a data privacy audit, so the app can comply with international privacy regulations.

Usercentrics SDK is Google-certified for Consent Mode

Usercentrics Apps CMP is a Google-certified, fully supporting Transparency and Consent Framework (TCF) and Google Consent Mode v2. Enable Google-compliant automatic consent signaling with Usercentrics SDK’s Consent Mediation feature to benefit from conversion and analytics modeling, and avoid losing marketing data due to rejected consent banners.

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Explore our Google Consent Mode documentation

FOR APPS

FOR GAMES

USERCENTRICS APPS CMP

Effortless data privacy compliance
for every native platform

Mobile Apps

Solve data privacy requirements with a certified privacy compliance apps CMP built by app engineers for app engineers. Unlock new marketing strategies for app growth.

Easy compliance: Don’t worry about the legal complexity of regulations. We help you meet mobile app compliance and privacy requirements with regulations around the world with a few lines of code.

Unlock intelligence: Make data-driven decisions with consented user insight. Empower your teams to build better products and services.

Tailored for you: From enterprises to startups, Usercentrics adapts to your brand identity, market strategy, team structure and business goals.

Supported platforms and cross-platform frameworks:

iOS

Android

React

Flutter

Mobile Games

Secure higher ad monetization while meeting global privacy requirements. Drive app growth with a privacy-compliant data gathering strategy. Deliver personalized content to your users and build a trustworthy brand by respecting users’ privacy.

Plug and play compliance

Next-level monetization

Data-driven optimization

Supported platforms and game engines:

iOS

Android

Unity

Connected TV Apps

Achieve privacy regulation compliance for every TV platform. Boost your monetization strategy with consented user data. Deliver a personalized viewing experience to your audience.

Out-of-the-box TV UI

Compliant advertising

All platforms

Supported TV platforms:

tvOS

Android TV

Fire TV

Samsung TV

LG webOS

Chromecast

PlayStation

XBOX

WHY USERCENTRICS?

A CMP dedicated to apps

Full compliance

Achieve global privacy app compliance and stay up to date with new and evolving privacy requirements with minimal technical or legal effort.

Seamless integration

Solve privacy requirements in no time with our express setup, easy consent SDK installation and a few lines of code.

App-centric

Engineered with a deep understanding of the unique requirements and challenges of native apps. We empower you with a fine-tuned, full-featured apps CMP.

Unmatched support

Our dedicated customer support team is always ready to assist you. Get fast, thorough resolutions for your questions or concerns.

Proven versatility

Integrate your brand identity, target markets with precision, make changes on the fly, and empower your teams. Whatever your needs are, we’ve got you covered.

Trust-based growth

Unlock insights from user-consented data. Develop higher performing growth strategies with user trust at the core.

Is my app compliant?

Evaluate the compliance of your app with our free App SDK scanner.

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APP COMPLIANCE AS A GROWTH STRATEGY

Unlocking the power of trust-based growth

Compliance is not just about the law, it impacts your bottom line.
Embrace user privacy with confidence, stay compliant and continue growing and monetizing your apps and games.

Provide a positive privacy experience for your users
Customize your privacy solution to your brand
Optimize opt-in rates with a data-driven approach
Meet vendor privacy requirements to improve monetization
Address data privacy regulations around the world
And much more…

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TECHNICALLY DELIGHTFUL

Built by app engineers for app engineers

Simplify your app’s privacy compliance journey with a straightforward integration and feature-rich solution that has been meticulously designed by app engineers for your unique needs.

Easy setup with our App Scanner
Install via Package Manager
Integrate with a few lines of code
Flexible APIs to fit your user experience
Automatic consent signaling with Consent Mediation
And much more…

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DEVELOPER EXPERIENCE MATTERS TO US

1,000+ Integrations

9.1 NPS from developers

8h average development effort

CASE STUDIES

Privacy: An opportunity, not an obstacle

Homa Games achieves up to 10% Ad LTV increase worldwide with Usercentrics

Homa Games unlocked ad inventory by meeting privacy requirements from premium ad networks through the TCF-certified Usercentrics Apps CMP.

“Usercentrics is simply top tier. Integration was a breeze, and it gives us the control and flexibility we need to launch new games fast, experiment with different setups and roll out to targeted regions. The results we saw on ARPDAU and LTV uplift made it very easy for me to sell Usercentrics to our organization.“

Manel Simon, Head of Mobile at Homa Games

RESOURCES

Get the latest insights on app privacy regulations

Whitepapers Jun 22, 2023

Playing by the Rules: Best Practices for Apps and Games Compliance

Unearth the secrets of smart consent management with our best practice ebook that puts you in command of data privacy compliance for apps. From optimizing...

Learn more >

Whitepapers Apr 18, 2023

Consent in Mobile Games: hidden benefits and low-hanging fruit!

User consent is a huge opportunity for mobile gaming monetization. In Usercentrics’ latest industry report, learn why consent is lucrative and becoming critical...

Learn more >

Whitepapers Nov 15, 2022

Mobile Apps: the Wild West of data privacy?

This report highlights the high rate of GDPR noncompliance on mobile apps in the EU

Learn more >

Case Studies Aug 2, 2023

Case Study with Homa Games

Consent Marketing in action: How Homa Games achieved up to 10% increase in ad LTV via user consent.

Learn more >

FAQ

Does my App need a Consent Management solution?

If you use any third party SDKs in your app for marketing, advertising or any other purpose that tracks user behavior or data, the answer is most likely yes. Any processing activity that is not strictly necessary for the functioning of your app, requires consent.

How can I make my app compliant with privacy regulations?

For most third party technologies that collect your users data you need to make sure to collect explicit consent choice from your users and to make sure that this consent choice is correctly passed to the relevant third party technology. While this principle is straightforward, it is more complex to comply with all the requirements of the various privacy regulations around the world. Usercentrics CMP simplifies this for you and avoids the pain of building and maintaining a complex solution. Reach out to learn more.

What is Usercentrics pricing for App?

Our pricing for Apps is based on volume of users. More specifically, Average of Daily Active Users (ADAU) across all of your apps integrating the Usercentrics Apps CMP. You may integrate our CMP in unlimited Apps with no extra cost. Please provide an ADAU estimate to a sales agent for a quote or visit our pricing page.

How do you measure Daily Active Users (DAU)?

We define a Daily Active Users as a unique user who used an app within a given calendar day.

e.g.

A user opens your app once today, they count as 1 DAU today.
A user opens your app 20 times today, they count as 1 DAU today.
A user opens your app once today and 3 times tomorrow, they count as 1 DAU today and 1 DAU tomorrow.

Which platforms does Usercentrics Apps and TV CMP support?

For mobile Apps, we support the iOS and Android platforms. From a technical perspective, we offer native SDKs for iOS and Android, but also SDKs for cross-platform frameworks: Flutter, React Native and Unity.

For tv Apps, we support tvOS, AndroidTV (and other AndroidTV based platforms like FireTV), and any web-based platforms like: Samsung TV, LG webOS, Chromecast, PlayStation, XBOX, etc.

Do you support Unity?

Yes, we have a dedicated Unity SDK for mobile games. You can learn more about it in our documentation.

What is mobile app consent?

Mobile app consent means getting permission from app users to collect and use their personal data. It respects user privacy by enabling users to control how apps use their data while also meeting international privacy standards. You can obtain consent using a consent management platform set up with legally compliant consent settings, including for cookie consent. Read our best practices for collecting mobile app consent.

What are the requirements for mobile app consent?

Prior consent is mandatory under many privacy laws when collecting user data for any purpose, such as for marketing or advertising, that’s not essential for the app to work. The GDPR requires a lawful basis for processing user data, and consent must be explicit. Users need to opt in to allow the app to collect and use their data. Your app should display a user consent form designed to give users the option to accept or decline whether they share their data. Additionally, any data you collect must comply with your privacy program, including how user data will be protected.

Does the GDPR apply to mobile apps?

Yes, the GDPR is the data privacy law for the European Union and applies to mobile apps that process data from users in the EU, even if the app developer is not an EU company. Mobile app consent under the GDPR must be explicit. Users need to opt in to allow apps to collect their data, using consent settings the app presents to them before it can collect any data.

How can I make my app GDPR-compliant?

The GDPR is designed to protect consumers’ personal data and rights, and require consent for all types of digital users, including those giving mobile app consent. Here are some requirements to ensure your mobile apps comply with the GDPR:

Before obtaining users’ consent, clearly explain the types of data you want to collect and why, who will use it, how it will be stored, and how it will be used. You must share this information somewhere easily accessible and in a way that the target audience can understand.
You must inform users why you’re requesting their data and collect only the data you need to fulfill that specific purpose. Users must consent to the specific purpose, and if you need data for a different or additional purpose, you must obtain new consent.
Users must have a choice whether or not to consent to collection and processing of their data. If they decline, they cannot face negative consequences, such as being denied access to the app.
Users must actively opt in to consent to their data being collected for consent to be valid. Using pre-ticked boxes or presuming consent if they don’t object aren’t good enough. Consent must be active and explicit.
Users must be able to change or withdraw their consent at any time, just as easily as they gave it.
You must document all instances of consent and be able to provide proof if a data protection authority requests it.
Cookie consent falls under the GDPR, and mobile apps that use cookies to collect user data must comply with GDPR requirements.

Do I need cookie consent for mobile apps?

If you use cookies to collect user data for marketing, advertising, analytics, or any other purpose not strictly necessary for your app to function, and the users reside in jurisdictions protected by data privacy laws requiring prior consent for data collection, sale, etc., then you need cookie consent for mobile apps. Cookie consent falls under the scope of the GDPR, and mobile apps that use cookies must comply with GDPR regulatory requirements. You can use cookie consent banners on your app to tell users that your app uses cookies and enable them to choose whether or not to share their data.

What do privacy laws say about mobile apps?

Many modern data privacy laws apply to any platform that collects user data, and this includes mobile apps. To prioritize user privacy, many international privacy laws require mobile app developers to have a lawful basis for using user data. Regulations such as the GDPR (EU), LGPD (Brazil) and POPIA (South Africa) all require user consent before you can process their data. Some state-level privacy laws in the United States, including the CCPA (California) and VCDPA (Virginia) require you to let users actively opt out of processing their data.

How do I collect consent in our mobile app?

To protect user privacy, your mobile app must include consent settings that meet the requirements of privacy regulations where your users reside, which could mean worldwide. This includes obtaining explicit opt-in consent to meet GDPR requirements. Using a consent management platform like Usercentrics’ helps you collect consent compliantly without disrupting user experience.

What is Google Consent mode and how do I implement it into my app or game?

Google’s Consent Mode facilitates the acquisition of user consent and seamlessly transmits it to Google. As a result, Google tools automatically adapt their behaviors. Additionally, Google compliments this with conversion modeling and behavioral modeling to bridge any gaps, which helps you to achieve your marketing goals. For mobile applications, this is vital to ensure the effective operation of Firebase Services. Beginning in March 2024, failing to enable consent mode will result in the inability to capture new EEA users within your audiences.

To successfully incorporate Google Consent Mode V2 into your mobile application, follow our step-by-step app documentation or games documentation.