{"id":5158,"date":"2024-10-03T16:15:41","date_gmt":"2024-10-03T14:15:41","guid":{"rendered":"https:\/\/stage.usercentrics.com\/it\/?page_id=5158"},"modified":"2025-10-02T14:53:26","modified_gmt":"2025-10-02T12:53:26","slug":"privacy-led-marketing","status":"publish","type":"page","link":"https:\/\/usercentrics.com\/it\/privacy-led-marketing\/","title":{"rendered":"Privacy-Led Marketing"},"content":{"rendered":"<div class=\"bg-background-light-noise uc-flex-row--background-right alignfull uc-ctx--base\" style=\"\" id=\"hero\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:1;\">\n    \n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-benvenuto-nell-era-del\">BENVENUTO NELL\u2019ERA DEL<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-privacy-led-marketing\">PRIVACY-LED MARKETING<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\" id=\"img-digital-trust\" style=\"margin-top:var(--wp--preset--spacing--2-xl)\"><img loading=\"lazy\" decoding=\"async\" width=\"824\" height=\"713\" src=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/10\/The-state-of-digital-trust-IT-min.png\" alt=\"\" class=\"wp-image-7129\" style=\"object-fit:cover;width:450px;height:450px\" srcset=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/10\/The-state-of-digital-trust-IT-min.png 824w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/10\/The-state-of-digital-trust-IT-min-300x260.png 300w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/10\/The-state-of-digital-trust-IT-min-768x665.png 768w\" sizes=\"(max-width: 824px) 100vw, 824px\" \/><\/figure>\n\n\n<a id=\"btn-read-report\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration uc-button-center\" href=\"https:\/\/usercentrics.com\/resources\/state-of-digital-trust-report\/\" target=\"\"><span>CONSULTA IL REPORT COMPLETO<\/span><\/a>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-black-brand-950 uc-flex-row--background-right alignfull uc-ctx--dark\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-8);--i:2;\">\n    \n\n<h3 class=\"wp-block-heading no-default-margin animate-text-opacity has-brand-white-color has-text-color has-link-color wp-elements-594b104d4eeed3a51aa15228fbd282c7\" id=\"h-c-era-una-volta-nel-marketing-una-corsa-spietata-all-oro-dei-dati-per-accaparrarsi-qualsiasi-briciola-di-informazione-venivano-utilizzate-tecniche-di-targeting-invasive-che-portavano-alla-perdita-della-fiducia-da-parte-degli-utenti-ma-quei-tempi-sono-finiti-ti-diamo-il-benvenuto-in-una-nuova-era-dove-la-trasparenza-il-consenso-e-il-rispetto-delle-preferenze-degli-utenti-regnano-sovrani-i-marchi-ora-prosperano-con-integrita-i-consumatori-si-fidano-di-nuovo-di-loro-e-la-norma-e-la-crescita-sostenibile-e-si-finalmente-tutti-nel-regno-del-marketing-vissero-felici-e-contenti-in-realta-questo-e-solo-l-inizio\" style=\"padding-bottom:0\">C\u2019era una volta nel marketing una corsa spietata all\u2019oro dei dati. Per accaparrarsi qualsiasi briciola di informazione, venivano utilizzate tecniche di targeting invasive che portavano alla perdita della fiducia da parte degli utenti.<br><br>Ma quei tempi sono finiti.<br><br>Ti diamo il benvenuto in una nuova era, dove la trasparenza, il consenso e il rispetto delle preferenze degli utenti regnano sovrani. I marchi ora prosperano con integrit\u00e0, i consumatori si fidano di nuovo di loro e la norma \u00e8 la crescita sostenibile.<br><br>E s\u00ec, finalmente tutti nel regno del marketing vissero felici e contenti.<br><br>In realt\u00e0, questo \u00e8 solo l\u2019inizio\u2026<\/h3>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:3;\">\n    \n<div id=\"episodes\" class=\"uc-video-playlist alignfull uc-ctx--dark wp-elements-699ef9f29406226438a77f3c38822fe4\">\n    <div class=\"container\">\n        <div class=\"uc-video-playlist-track\">\n            <div class=\"uc-video-playlist-container\">\n                <ul class=\"uc-video-playlist-list\" tabindex=\"-1\" role=\"list\">\n    <div class=\"uc-video-playlist-list--track\">\n        <li class=\"uc-video-playlist-item active\" data-video-url=\"-0-e8l8HUI0\" role=\"listitem\" tabindex=\"0\">\n    <div class=\"uc-video-playlist-item--placeholder\">\n        <img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/09\/0-e8l8HUI0-HD.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/09\/0-e8l8HUI0-HD.jpg 1280w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/09\/0-e8l8HUI0-HD-300x169.jpg 300w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/09\/0-e8l8HUI0-HD-1024x576.jpg 1024w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/09\/0-e8l8HUI0-HD-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>    <\/div>\n    <div class=\"uc-video-playlist-item--info\">\n        <div class=\"uc-video-playlist-item--title\">How Users Are Outsmarting the UK\u2019s Age Verification Law | The Privacy-Led Marketing Show<\/div>\n                    <div class=\"uc-video-playlist-item--author\">Usercentrics<\/div>\n                \u00b7                    <div class=\"uc-video-playlist-item--extra\">6 mesi fa<\/div>\n            <\/div>\n<\/li>\n    <script type=\"application\/ld+json\">\n        {\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"How Users Are Outsmarting the UK\u2019s Age Verification Law | The Privacy-Led Marketing Show\",\"thumbnailUrl\":\"https:\\\/\\\/privacy-proxy-server.usercentrics.eu\\\/video\\\/youtube\\\/-0-e8l8HUI0-poster-image\",\"uploadDate\":\"2024-10-03 16:15:41\",\"embedUrl\":\"https:\\\/\\\/www.youtube.com\\\/embed\\\/-0-e8l8HUI0?feature=oembed\"}    <\/script>\n<li class=\"uc-video-playlist-item\" data-video-url=\"WIJKVwUSQhY\" role=\"listitem\" tabindex=\"0\">\n    <div class=\"uc-video-playlist-item--placeholder\">\n        <img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/09\/The-Trust-Gap-Thats-Costing-You-Millions.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/09\/The-Trust-Gap-Thats-Costing-You-Millions.jpg 1280w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/09\/The-Trust-Gap-Thats-Costing-You-Millions-300x169.jpg 300w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/09\/The-Trust-Gap-Thats-Costing-You-Millions-1024x576.jpg 1024w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/09\/The-Trust-Gap-Thats-Costing-You-Millions-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>    <\/div>\n    <div class=\"uc-video-playlist-item--info\">\n        <div class=\"uc-video-playlist-item--title\">The Trust Gap That\u2019s Costing You Millions | The Privacy-Led Marketing Show<\/div>\n                    <div class=\"uc-video-playlist-item--author\">Usercentrics<\/div>\n                \u00b7                    <div class=\"uc-video-playlist-item--extra\">7 mesi fa<\/div>\n            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srcset=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/Brand-Trust-in-the-Age-of-Eavesdropping-The-Privacy-Led-Marketing-Show.jpg 1280w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/Brand-Trust-in-the-Age-of-Eavesdropping-The-Privacy-Led-Marketing-Show-300x169.jpg 300w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/Brand-Trust-in-the-Age-of-Eavesdropping-The-Privacy-Led-Marketing-Show-1024x576.jpg 1024w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/Brand-Trust-in-the-Age-of-Eavesdropping-The-Privacy-Led-Marketing-Show-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>    <\/div>\n    <div class=\"uc-video-playlist-item--info\">\n        <div class=\"uc-video-playlist-item--title\">Brand Trust in the Age of Eavesdropping | The Privacy-Led Marketing Show<\/div>\n                    <div class=\"uc-video-playlist-item--author\">Usercentrics<\/div>\n                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size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/How-should-AI-agents-fit-into-your-business-The-Privacy-Led-Marketing-Show.jpg 1280w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/How-should-AI-agents-fit-into-your-business-The-Privacy-Led-Marketing-Show-300x169.jpg 300w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/How-should-AI-agents-fit-into-your-business-The-Privacy-Led-Marketing-Show-1024x576.jpg 1024w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/How-should-AI-agents-fit-into-your-business-The-Privacy-Led-Marketing-Show-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>    <\/div>\n    <div class=\"uc-video-playlist-item--info\">\n        <div class=\"uc-video-playlist-item--title\">How should AI agents fit into your business? | The Privacy-Led Marketing Show<\/div>\n                    <div class=\"uc-video-playlist-item--author\">Usercentrics<\/div>\n                \u00b7                    <div class=\"uc-video-playlist-item--extra\">9 mesi fa<\/div>\n            <\/div>\n<\/li>\n    <script type=\"application\/ld+json\">\n        {\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"How should AI agents fit into your business? | The Privacy-Led Marketing Show\",\"thumbnailUrl\":\"https:\\\/\\\/privacy-proxy-server.usercentrics.eu\\\/video\\\/youtube\\\/3-SbEu59pXE-poster-image\",\"uploadDate\":\"2024-10-03 16:15:41\",\"embedUrl\":\"https:\\\/\\\/www.youtube.com\\\/embed\\\/3-SbEu59pXE?feature=oembed\"}    <\/script>\n    <\/div>\n            <button id=\"c0193467-b638-4c1c-9edb-b49bb1d5fc59\" class=\"uc-button uc-button-size-l uc-button-outlined\"><span>Mostra di pi\u00f9<\/span><\/button>    <\/ul>\n                <div id=\"uc-video-playlist--featured\" class=\"uc-video-playlist-featured\">\n    \n<div class=\"uc-video-wrapper\">\n    <div 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type=\"button\"\n                        class=\"uc-video__overlay__play\"\n                        aria-label=\"Play\">\n                    <svg width=\"160\" height=\"161\" viewBox=\"0 0 160 161\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M13.3333 83.955C13.3333 47.1395 43.1844 17.2883 79.9999 17.2883C116.815 17.2883 146.667 47.1395 146.667 83.955C146.667 120.77 116.815 150.622 79.9999 150.622C43.1844 150.622 13.3333 120.77 13.3333 83.955ZM106.097 88.1974L68.8335 113.599C68.6292 113.736 68.3884 113.818 68.1375 113.836C67.8867 113.854 67.6355 113.806 67.4115 113.699C67.1876 113.591 66.9996 113.428 66.8682 113.227C66.7367 113.026 66.667 112.795 66.6666 112.559V61.7892C66.6658 61.553 66.7348 61.3212 66.8659 61.1195C66.9971 60.9179 67.1853 60.7541 67.4097 60.6465C67.634 60.5389 67.8859 60.4917 68.1372 60.5099C68.3885 60.5282 68.6295 60.6113 68.8335 60.7501L106.097 86.1352C106.273 86.2519 106.417 86.4064 106.516 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'{\"animation\":false,\"overlay\":true}';\n        <\/script>\n    <\/div>\n<\/div>\n\n    <script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"How Users Are Outsmarting the UK\u2019s Age Verification Law | The Privacy-Led Marketing Show\",\"thumbnailUrl\":\"https:\\\/\\\/usercentrics.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2025\\\/09\\\/0-e8l8HUI0-HD.jpg\",\"uploadDate\":\"2024-10-03 16:15:41\",\"embedUrl\":\"https:\\\/\\\/www.youtube.com\\\/embed\\\/-0-e8l8HUI0?feature=oembed\"}<\/script>\n            <div class=\"uc-video-playlist-featured--title like-h3 no-default-margin\">How Users Are Outsmarting the UK\u2019s Age Verification Law | The Privacy-Led Marketing Show<\/div>\n                <div class=\"uc-video-playlist-featured--info\">\n                            <div class=\"uc-video-playlist-featured--author\">Usercentrics<\/div>\n                        &nbsp;\u2022&nbsp;                            <div class=\"uc-video-playlist-featured--extra\">6 mesi fa<\/div>\n                    <\/div>\n    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<script type=\"module\">\n    window.ucRestUrl = 'https:\/\/usercentrics.com\/it\/wp-json\/uc\/';\n    new UC_Video_Playlist(document.querySelector('#episodes'));\n<\/script>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-azure uc-flex-row--background-right alignfull uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:4;\">\n    \n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-esplora-il-mondo-del-privacy-led-marketing\">Esplora il mondo del Privacy-Led Marketing<\/h2>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:5;\">\n    <\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:6;\">\n    \n\n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--on-black uc-resources-card--layout-knowledge uc-resources-card--full-width-cover uc-resources-card--js\" href=\"https:\/\/usercentrics.com\/it\/knowledge-hub\/eprivacy-direttiva-eprivacy-gdpr\/\" target=\"_self\" id=\"e5f32f95-61ab-4f98-aeca-f6c1a753683c\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"72dd9560-e2da-412d-89b6-6062300b24ad\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Articolo<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2024\/03\/Comprehensive-GDPR-compliance-checklist-for-U.S.-companies-1.jpg\" alt=\"\" srcset=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2024\/03\/Comprehensive-GDPR-compliance-checklist-for-U.S.-companies-1.jpg 1000w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2024\/03\/Comprehensive-GDPR-compliance-checklist-for-U.S.-companies-1-300x300.jpg 300w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2024\/03\/Comprehensive-GDPR-compliance-checklist-for-U.S.-companies-1-150x150.jpg 150w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2024\/03\/Comprehensive-GDPR-compliance-checklist-for-U.S.-companies-1-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">Mar 11, 2024<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        Direttiva ePrivacy, Regolamento ePrivacy e GDPR: che cosa significano per la tua azienda?                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">La Direttiva ePrivacy, il Regolamento ePrivacy e il GDPR hanno tutti un impatto sulla privacy dei dati per gli utenti e le realt\u00e0 dell&#8217;Unione europea che operano con loro. Ma che cosa sono e in che modo ti influenzano? Ecco una panoramica su ePrivacy, cookie e protezione dei dati nell&#8217;UE.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"72eb88ae-599d-4180-b798-823f95381764\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Scopri di pi\u00f9<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:7;\">\n    \n\n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--on-black uc-resources-card--layout-knowledge uc-resources-card--full-width-cover uc-resources-card--js\" href=\"https:\/\/usercentrics.com\/it\/knowledge-hub\/usercentrics-supporta-google-consent-mode\/\" target=\"_self\" id=\"9efab30f-0215-4bdc-af75-00a7c22a9d87\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"70f93b18-9ce9-46bf-ac9c-f8476eb28d31\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Articolo<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2024\/06\/gcm.svg?v=a410f06ee75ba702\" alt=\"Immagine che simula banner con pulsanti Accettare\/Rifiutare e logo Partner CMP certificato Google\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">Giu 25, 2024<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        Usercentrics supporta la versione pi\u00f9 recente di Google Consent Mode                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">Scopri come implementare la Modalit\u00e0 di consenso di Google con la piattaforma di gestione del consenso (CMP) Usercentrics in due semplici passaggi.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"035e85a3-a68a-4812-ab65-8839880c2b1f\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Scopri di pi\u00f9<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:8;\">\n    \n\n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--on-black uc-resources-card--layout-knowledge uc-resources-card--full-width-cover uc-resources-card--js\" href=\"https:\/\/usercentrics.com\/it\/knowledge-hub\/come-rendere-il-tuo-sito-web-conforme-al-digital-markets-act-dma\/\" target=\"_self\" id=\"42d9a7d8-a601-4949-8707-63a523d62608\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"a8e483f5-0157-44b4-b3ad-67fb7b1c2631\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Articolo<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/04\/Digital-Markets-Act-DMA-compliance-step-by-step-guide-3.jpg\" alt=\"Computer with DMA badge\" srcset=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/04\/Digital-Markets-Act-DMA-compliance-step-by-step-guide-3.jpg 1000w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/04\/Digital-Markets-Act-DMA-compliance-step-by-step-guide-3-300x300.jpg 300w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/04\/Digital-Markets-Act-DMA-compliance-step-by-step-guide-3-150x150.jpg 150w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/04\/Digital-Markets-Act-DMA-compliance-step-by-step-guide-3-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">Lug 4, 2024<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        Come rendere il tuo sito web conforme al Digital Markets Act (DMA)                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">Garantire la conformit\u00e0 alle normative sulla protezione dei dati, come il GDPR, \u00e8 fondamentale per i proprietari di siti web. Con il Digital Markets Act (DMA), diventa ancora pi\u00f9 importante allineare il proprio sito web ai requisiti relativi alla privacy degli utenti e alla gestione del consenso.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"359a7e2b-ec17-436f-82c6-4c481a49f49f\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Scopri di pi\u00f9<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-cards-slider uc-cards-slider--layout-qa_cards uc-ctx--base uc-cards-slider--is-slider\">\n        <div class=\"container\">\n                            <div class=\"uc-cards-slider__heading\">\n                <div class=\"uc-cards-slider__heading__title like-h2 no-default-margin\">\n                    Per saperne di pi\u00f9 sul Privacy-Led Marketing                <\/div>\n\n                            <\/div>\n                    <div class=\"uc-slider uc-slider--not-drag\" id=\"slider_69dcfb27b3fd7\">\n                    <div class=\"uc-slider__actions\">\n                                                    <div class=\"uc-slider__buttons\">\n                        <button type=\"button\" class=\"uc-button uc-button-size-l uc-button-contained\"\n                                aria-label=\"Previous\" disabled>\n                            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M16 22L6 12L16 2L17.775 3.775L9.55 12L17.775 20.225L16 22Z\" fill=\"black\"\/>\n<\/svg>\n                        <\/button>\n                        <button type=\"button\" class=\"uc-button uc-button-size-l uc-button-contained\"\n                                aria-label=\"Next\">\n                            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M8.52476 22.3682L6.74976 20.5932L14.9748 12.3682L6.74976 4.14316L8.52476 2.36816L18.5248 12.3682L8.52476 22.3682Z\" fill=\"black\"\/>\n<\/svg>\n                        <\/button>\n                    <\/div>\n                            <\/div>\n                <div class=\"uc-slider__window\">\n            <div class=\"uc-slider__track\">\n                <div class=\"uc-card-icon uc-card-icon-qa_cards uc-card-icon__size-large\">\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Il Privacy-Led Marketing \u00e8 solo una questione di conformit\u00e0?        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Sebbene la conformit\u00e0 alla privacy sia fondamentale, il Privacy-Led Marketing va oltre. Si tratta di creare un ecosistema di marketing che rispetti e valorizzi le scelte dei clienti, favorendo relazioni a lungo termine e la fedelt\u00e0 ai brand.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-qa_cards uc-card-icon__size-large\">\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Il Privacy-Led Marketing mi limiter\u00e0 in termini di raccolta dei dati?        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Il Privacy-Led Marketing pu\u00f2 ridurre la quantit\u00e0 di dati raccolti, ma ne migliora significativamente la qualit\u00e0. Otterrai informazioni e approfondimenti sugli utenti che scelgono attivamente di interagire con il tuo marchio. Ci\u00f2 render\u00e0 il targeting pi\u00f9 efficace e rafforzer\u00e0 le relazioni con i clienti.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-qa_cards uc-card-icon__size-large\">\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Il Privacy-Led Marketing e il performance marketing possono coesistere?        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Assolutamente s\u00ec. Il Privacy-Led Marketing migliora il performance marketing generando fiducia e fedelt\u00e0, fattori chiave per il successo a lungo termine. Con il Privacy-Led Marketing \u00e8 possibile raggiungere i propri obiettivi di marketing rispettando la privacy dei consumatori.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-qa_cards uc-card-icon__size-large\">\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Quali sono i primi passi per implementare il Privacy-Led Marketing?        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Inizia dal verificare le tue attuali pratiche in materia di dati. Per garantire la conformit\u00e0 alla privacy, implementa una piattaforma di gestione del consenso (CMP) affidabile e sposta l\u2019attenzione sui zero e first-party data e sulla pubblicit\u00e0 contestuale. Oltre ad essere un requisito normativo standard, per creare fiducia \u00e8 anche fondamentale informare gli utenti su come vengono utilizzati i loro dati.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-qa_cards uc-card-icon__size-large\">\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Come posso comunicare il valore della condivisione dei dati ai miei clienti?        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>La trasparenza \u00e8 fondamentale. Spiega chiaramente ai clienti come utilizzi i loro dati, i vantaggi che ottengono in cambio e fai in modo che si sentano in controllo delle proprie informazioni. Questo approccio rafforza la fiducia e aumenta la probabilit\u00e0 che i clienti condividano volentieri i propri dati nel tempo.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n            <script type=\"module\">\n            new Uc_Slider(document.querySelector(\"#slider_69dcfb27b3fd7\"), {\"ignoreMaxActiveSlideIndexLimit\":true,\"drag_enabled\":false,\"is_qa_card\":true})\n        <\/script>\n                        <\/div>\n<\/div>\n\n\n<div class=\"bg-brand-azure uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:9;\">\n    \n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-prepara-le-tue-metriche-di-marketing-al-futuro\"><strong>Prepara le tue metriche di marketing al futuro<\/strong><\/h2>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-azure uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row space-between container\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:10;\">\n    \n\n<a class=\"uc-card-course uc-card-course--col no-default-link-decoration\" href=\"https:\/\/courses.usercentrics.com\/course\/google-consent-mode-v2\" target=\"_blank\">\n    <div class=\"uc-card-course--background uc-ctx--dark\">\n                                    <img decoding=\"async\" width=\"684\" height=\"386\" src=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/09\/Webinar-Google-Consent-Mode-V2-Course.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/09\/Webinar-Google-Consent-Mode-V2-Course.png 684w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/09\/Webinar-Google-Consent-Mode-V2-Course-300x169.png 300w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/>                        <\/div>\n    <div class=\"uc-card-course--details\">\n                    <div class=\"uc-card-course--text\">\n                <h3> Corso Google Consent Mode V2 <\/h3>\n                                    <p class=\"like-text-lg\">Google Consent Mode V2 sta generando grande curiosit\u00e0 tra gli esperti di marketing che si chiedono: \u201cdovrei approfondire?\u201d, \u201d\u00e8 veramente uno strumento cos\u00ec importante?\u201d. La risposta ad entrambe le domande \u00e8: S\u00cc.<\/p>\n<p class=\"like-text-lg\">Rispettare le normative in continua evoluzione \u00e8 fondamentale per un marketing di successo. Tieniti al passo con i tempi con il nostro corso gratuito, in cui tutte le informazioni di cui hai bisogno sono state riassunte in brevi lezioni per rendere le tue pubblicit\u00e0 efficaci e competitive.<\/p>\n                            <\/div>\n                <div class='cb-course-card--author-link'>\n            <div class='uc-card-course--author'><div class=\"uc-quote__inner uc-quote--no-border\" style=\"--photo-size: var(--sz-64);\">\n                    <div class=\"uc-quote__author-info\">\n                            <div class=\"uc-quote__photo-wp\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/09\/Max.png\"\n                         srcset=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/09\/Max.png 500w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/09\/Max-300x300.png 300w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/09\/Max-150x150.png 150w\"\n                         alt=\"\"\n                         class=\"uc-quote__photo\"\n                         width=\"64\"\n                         height=\"64\"\n                         sizes=\"64px\"\n                    >\n                <\/div>\n                        <div class=\"uc-quote__author-info__text\">\n                                    <div class=\"uc-quote__author like-h5 no-default-margin\">Max Lucas<\/div>\n                                                    <div class=\"uc-quote__position\">&mdash; Managing Director &#038; Senior Consultant, DWC<\/div>\n                                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>                            <div class=\"uc-card-course--link\">\n                    <span id=\"083a0e81-0720-4337-aadb-b01be4a236ba\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Iscriviti adesso<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M4.88452 20.6968C4.33452 20.6968 3.86369 20.5009 3.47202 20.1093C3.08035 19.7176 2.88452 19.2468 2.88452 18.6968V4.69678C2.88452 4.14678 3.08035 3.67594 3.47202 3.28428C3.86369 2.89261 4.33452 2.69678 4.88452 2.69678H11.8845V4.69678H4.88452V18.6968H18.8845V11.6968H20.8845V18.6968C20.8845 19.2468 20.6887 19.7176 20.297 20.1093C19.9054 20.5009 19.4345 20.6968 18.8845 20.6968H4.88452ZM9.58452 15.3968L8.18452 13.9968L17.4845 4.69678H13.8845V2.69678H20.8845V9.69678H18.8845V6.09678L9.58452 15.3968Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>                <\/div>\n                    <\/div>\n    <\/div>\n<\/a>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:11;\">\n    \n\n<a class=\"uc-card-course uc-card-course--col no-default-link-decoration\" href=\"https:\/\/courses.usercentrics.com\/course\/marketing-measurement\" target=\"_blank\">\n    <div class=\"uc-card-course--background uc-ctx--dark\">\n                                    <img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/Privacy-Led-Marketing-Measurement-Course.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/Privacy-Led-Marketing-Measurement-Course.png 640w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/Privacy-Led-Marketing-Measurement-Course-300x169.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>                        <\/div>\n    <div class=\"uc-card-course--details\">\n                    <div class=\"uc-card-course--text\">\n                <h3> Corso sulle metriche nel Privacy-Led Marketing <\/h3>\n                                    <p class=\"like-text-lg\">Non sei interessato a cambiare il tuo approccio? Allora, questo corso NON \u00e8 per te. Ottieni strategie, analisi e prepara le tue metriche di marketing al futuro per eccellere nell\u2019era del Privacy-Led Marketing.<\/p>\n                            <\/div>\n                <div class='cb-course-card--author-link'>\n            <div class='uc-card-course--author'><div class=\"uc-quote__inner uc-quote--no-border\" style=\"--photo-size: var(--sz-64);\">\n                    <div class=\"uc-quote__author-info\">\n                            <div class=\"uc-quote__photo-wp\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/Jeff-Sauer.png\"\n                         srcset=\"\"\n                         alt=\"\"\n                         class=\"uc-quote__photo\"\n                         width=\"64\"\n                         height=\"64\"\n                         sizes=\"64px\"\n                    >\n                <\/div>\n                        <div class=\"uc-quote__author-info__text\">\n                                    <div class=\"uc-quote__author like-h5 no-default-margin\">Jeff Sauer<\/div>\n                                                    <div class=\"uc-quote__position\">&mdash; Co-founder, MeasureU<\/div>\n                                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>                            <div class=\"uc-card-course--link\">\n                    <span id=\"fb6d575b-07ba-4abe-9370-4ed919125d3e\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Iscriviti adesso<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M4.88452 20.6968C4.33452 20.6968 3.86369 20.5009 3.47202 20.1093C3.08035 19.7176 2.88452 19.2468 2.88452 18.6968V4.69678C2.88452 4.14678 3.08035 3.67594 3.47202 3.28428C3.86369 2.89261 4.33452 2.69678 4.88452 2.69678H11.8845V4.69678H4.88452V18.6968H18.8845V11.6968H20.8845V18.6968C20.8845 19.2468 20.6887 19.7176 20.297 20.1093C19.9054 20.5009 19.4345 20.6968 18.8845 20.6968H4.88452ZM9.58452 15.3968L8.18452 13.9968L17.4845 4.69678H13.8845V2.69678H20.8845V9.69678H18.8845V6.09678L9.58452 15.3968Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>                <\/div>\n                    <\/div>\n    <\/div>\n<\/a>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-off-white uc-flex-row--background-right alignfull uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:12;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-il-passaggio-dalla-centralita-dei-dati-alla-centralita-dell-utente\" style=\"margin-bottom:var(--wp--preset--spacing--3-xl)\">Il passaggio dalla centralit\u00e0 dei dati alla centralit\u00e0 dell&#8217;utente<\/h2>\n\n\n<div class=\"uc-quote\">\n    <div class=\"uc-quote__inner\" style=\"--photo-size: var(--sz-128);\">\n                <div class=\"uc-quote__text\">\u201cIl fatto \u00e8 che negli ultimi 30 anni la situazione nell&#8217;ad tech \u00e8 stata piuttosto negativa. I dati degli utenti sono stati raccolti senza alcuna limitazione e con pochissime ripercussioni. Con l&#8217;emergere della legislazione sulla privacy, delle protezioni contro il tracciamento e di una crescente consapevolezza da parte del pubblico, le cose stanno cambiando, si spera in meglio.\u201d<\/div>\n                <div class=\"uc-quote__author-info\">\n                            <div class=\"uc-quote__photo-wp\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2024\/10\/Simo-Ahava.svg?v=6c7e89a6dc0f25eb\"\n                         srcset=\"\"\n                         alt=\"\"\n                         class=\"uc-quote__photo\"\n                         width=\"128\"\n                         height=\"128\"\n                         sizes=\"128px\"\n                    >\n                <\/div>\n                        <div class=\"uc-quote__author-info__text\">\n                                    <div class=\"uc-quote__author like-h5 no-default-margin\">Simo Ahava<\/div>\n                                                    <div class=\"uc-quote__position\">&mdash; Partner presso 8-bit-sheep e cofondatore di Simmer<\/div>\n                                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-cards-slider uc-cards-slider--layout-default uc-ctx--base\">\n        <div class=\"container\">\n                            <div class=\"uc-cards-slider__heading\">\n                <div class=\"uc-cards-slider__heading__title like-h2 no-default-margin\">\n                    Perch\u00e9 adottare il Privacy-Led Marketing?                <\/div>\n\n                            <\/div>\n                    <div class=\"uc-slider uc-slider--not-drag\" id=\"slider_69dcfb27bb1ca\">\n                <div class=\"uc-slider__window\">\n            <div class=\"uc-slider__track\">\n                <div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-default\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M72 0V39C72 54 57 72 36 72C15 72 0 54 0 39V0H72ZM60 12H12V39C12 42.7245 14.0286 48.0581 18.6103 52.6397C23.0182 57.0476 29.0621 60 36 60C42.9379 60 48.9818 57.0476 53.3897 52.6397C57.9714 48.0581 60 42.7245 60 39V12Z\" fill=\"#00A2FF\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M35.627 33L23.1582 22.6093L30.8404 13.3907L54.3716 33L30.8404 52.6093L23.1582 43.3907L35.627 33Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h5 no-default-margin\">\n            Conquista una fiducia indistruttibile        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>La maggior parte (88%) dei consumatori afferma che la fiducia rappresenta un fattore importante nelle decisioni di acquisto e il 59% dichiara di essere pi\u00f9 propenso ad acquistare* quando si fida di un marchio. La fiducia \u00e8 la moneta pi\u00f9 preziosa nel marketing. Il Privacy-Led Marketing ti aiuta a guadagnare e mantenere questa fiducia.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-default\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0 36V0H72V36C72 55.848 55.848 72 36 72C16.1519 72 0 55.848 0 36ZM36 61.3552C49.9836 61.3552 61.3552 49.9836 61.3552 36V10.6448H10.6448V36C10.6448 49.9836 22.0164 61.3552 36 61.3552ZM56.5257 34.8296C56.5257 46.1479 47.329 55.3486 36.0123 55.3553C24.6956 55.3486 15.499 46.1479 15.499 34.8296H26.1437C26.1437 40.2629 30.579 44.6982 36.0123 44.6982C41.4456 44.6982 45.8809 40.2752 45.8809 34.8296H56.5257ZM36.0123 55.3553C36.0082 55.3553 36.0041 55.3553 36 55.3553H36.0246C36.0205 55.3553 36.0164 55.3553 36.0123 55.3553Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h5 no-default-margin\">\n            Procedi ora o rischia di rimanere indietro        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Normative come il GDPR, il CPRA e il Digital Markets Act, nonch\u00e9 innovazioni come Google Consent Mode v2 e TCF v2.2, stanno rapidamente ridisegnando il panorama digitale. Il Privacy-Led Marketing aiuta a raggiungere e mantenere la conformit\u00e0 alle normative in materia di privacy e preparare le strategie alle sfide del futuro.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-default\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0 36V0H72V36C72 55.848 55.848 72 36 72C16.1519 72 0 55.848 0 36ZM36 61.3552C49.9836 61.3552 61.3552 49.9836 61.3552 36V10.6448H10.6448V36C10.6448 49.9836 22.0164 61.3552 36 61.3552ZM30.2094 25.4414H41.8029H42.4559L53.2238 44.3778H40.9774L36 35.6426L31.0349 44.3778H18.7762L29.5442 25.4414H30.2094Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h5 no-default-margin\">\n             Rendi la crescita sostenibile        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>I benefici finanziari e gli aspetti economici della privacy rimangono interessanti. Le aziende che generano fiducia attraverso la protezione dei dati hanno una probabilit\u00e0 1,6 volte superiore di ottenere una crescita del fatturato di almeno il 10%**. Il Privacy-Led Marketing non \u00e8 solo etico ma \u00e8 anche redditizio e rappresenta un imperativo nello sviluppo delle attivit\u00e0.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n            <script type=\"module\">\n            new Uc_Slider(document.querySelector(\"#slider_69dcfb27bb1ca\"), {\"drag_enabled\":false,\"is_qa_card\":false})\n        <\/script>\n                        <\/div>\n<\/div>\n\n\n<div class=\"bg-brand-azure uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:13;\">\n    \n\n<p class=\"is-style-label-s has-brand-blue-color has-text-color has-link-color wp-elements-3a6715439c1a839e182b20b3a8ec51e8\">*Edelman Trust Barometer (2023)<br>**McKinsey &amp; Company, Digital Trust Survey (2022)<\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-off-white uc-flex-row--background-right alignfull uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:14;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-superare-il-paradosso-dei-dati-nel-marketing\" style=\"margin-bottom:var(--wp--preset--spacing--3-xl)\"><strong>Superare il paradosso dei dati nel marketing<\/strong><\/h2>\n\n\n<div class=\"uc-quote\">\n    <div class=\"uc-quote__inner\" style=\"--photo-size: var(--sz-128);\">\n                <div class=\"uc-quote__text\">\u201cPer molto tempo si \u00e8 pensato che per garantire la privacy dei dati degli utenti fosse necessario scegliere tra far crescere la propria attivit\u00e0 e rispettare le normative. Oggi l\u2019attenzione per la privacy dei dati \u00e8 in costante crescita e nel prossimo decennio gli inserzionisti dovranno imparare a garantire la performance nel rispetto delle preferenze dei clienti in materia di trattamento dei dati\u201d<\/div>\n                <div class=\"uc-quote__author-info\">\n                            <div class=\"uc-quote__photo-wp\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2024\/10\/Adelina-Peltea-Privacy-Led-Marketing-e1725529627822.jpg\"\n                         srcset=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2024\/10\/Adelina-Peltea-Privacy-Led-Marketing-e1725529627822.jpg 800w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2024\/10\/Adelina-Peltea-Privacy-Led-Marketing-e1725529627822-300x300.jpg 300w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2024\/10\/Adelina-Peltea-Privacy-Led-Marketing-e1725529627822-150x150.jpg 150w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2024\/10\/Adelina-Peltea-Privacy-Led-Marketing-e1725529627822-768x768.jpg 768w\"\n                         alt=\"\"\n                         class=\"uc-quote__photo\"\n                         width=\"128\"\n                         height=\"128\"\n                         sizes=\"128px\"\n                    >\n                <\/div>\n                        <div class=\"uc-quote__author-info__text\">\n                                    <div class=\"uc-quote__author like-h5 no-default-margin\">Adelina Peltea<\/div>\n                                                    <div class=\"uc-quote__position\">&mdash; Chief Marketing Officer, Usercentrics<\/div>\n                                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n\n<style>#hero{overflow:hidden!important}#h-benvenuto-nell-era-del,#h-privacy-led-marketing{transition:transform .8s cubic-bezier(.2,.8,.2,1);padding:0 50px}#img-digital-trust{position:relative;--grad-w:500px}#img-digital-trust>img{position:relative;display:block;width:100%;height:auto;z-index:1}#img-digital-trust::before{content:\"\";position:absolute;top:0;left:50%;transform:translateX(-50%);width:var(--grad-w,500px);height:100%;background:radial-gradient(121.31% 71.35% at 100% 100%,var(--Brand-400,rgba(44,183,255,.7)) 0,rgba(0,0,0,0) 100%),radial-gradient(72.53% 57.67% at 0 -10.37%,var(--Brand-400,rgba(44,183,255,.8)) 0,rgba(0,0,0,0) 100%),var(--Neutral-Black,#000);background-repeat:no-repeat;background-position:center;background-size:cover;pointer-events:none;z-index:0;border-radius:8px;transition:width .8s cubic-bezier(.2,.8,.2,1)}@media 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