{"id":6718,"date":"2025-07-23T12:12:32","date_gmt":"2025-07-23T10:12:32","guid":{"rendered":"https:\/\/stage.usercentrics.com\/it\/?page_id=6718"},"modified":"2026-01-21T14:18:04","modified_gmt":"2026-01-21T13:18:04","slug":"right-time-right-data-video","status":"publish","type":"page","link":"https:\/\/usercentrics.com\/it\/right-time-right-data-video\/","title":{"rendered":"Guided Experience &#8211; Video"},"content":{"rendered":"<div class=\"alignfull uc-blog-hero uc-blog-hero--layout-embed uc-ctx--dark\" data-id=\"blog_hero_69f0e6f8e2296\">\n        <div class=\"uc-blog-hero__inner container\">\n        <div class=\"uc-blog-hero__text\">\n                                            <h1 class=\"uc-blog-hero__title like-h1-upper no-default-margin\">PREPARA LA TUA AZIENDA ALLE SFIDE DEL FUTURO CON IL  PRIVACY-LED MARKETING<\/h1>                                    <div class=\"uc-blog-hero__description\">La fiducia nelle aziende ha toccato il minimo storico e gli utenti sono sempre pi\u00f9 esigenti in fatto di condivisione dei propri dati. Scopri come contrastare questo trend anti-fiducia e prepara le tue strategie alle sfide del futuro con il Privacy-Led Marketing.<\/div>\n                                                                                    <div class=\"uc-blog-hero__buttons\">\n                        <a id=\"3ad30257-6a18-4a1a-9cbf-edc521869f4b\" class=\"uc-button uc-button-size-l uc-button-text  no-default-link-decoration uc-button-icon-right\" href=\"#videos\" target=\"\"><span>INIZIA ORA<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M10.8247 4.22632V16.4013L5.22471 10.8013L3.82471 12.2263L11.8247 20.2263L19.8247 12.2263L18.4247 10.8013L12.8247 16.4013V4.22632H10.8247Z\" fill=\"black\"\/>\n<\/svg>\n<\/a><a id=\"a1dea12d-91c2-44cd-a1fc-6a1720c8678a\" class=\"uc-button uc-button-size-l uc-button-outlined  no-default-link-decoration uc-button-icon-right\" href=\"https:\/\/usercentrics.com\/it\/demo-prodotti\/\" target=\"\"><span>ESPLORA LA DEMO<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M11.7 17.8184C10.1 17.735 8.75 17.1184 7.65 15.9684C6.55 14.8184 6 13.435 6 11.8184C6 10.1517 6.58333 8.73503 7.75 7.56836C8.91667 6.40169 10.3333 5.81836 12 5.81836C13.6167 5.81836 15 6.36836 16.15 7.46836C17.3 8.56836 17.9167 9.91836 18 11.5184L15.9 10.8934C15.6833 9.99336 15.2167 9.25586 14.5 8.68086C13.7833 8.10586 12.95 7.81836 12 7.81836C10.9 7.81836 9.95833 8.21003 9.175 8.99336C8.39167 9.77669 8 10.7184 8 11.8184C8 12.7684 8.2875 13.6017 8.8625 14.3184C9.4375 15.035 10.175 15.5017 11.075 15.7184L11.7 17.8184ZM12.9 21.7684C12.75 21.8017 12.6 21.8184 12.45 21.8184H12C10.6167 21.8184 9.31667 21.5559 8.1 21.0309C6.88333 20.5059 5.825 19.7934 4.925 18.8934C4.025 17.9934 3.3125 16.935 2.7875 15.7184C2.2625 14.5017 2 13.2017 2 11.8184C2 10.435 2.2625 9.13503 2.7875 7.91836C3.3125 6.70169 4.025 5.64336 4.925 4.74336C5.825 3.84336 6.88333 3.13086 8.1 2.60586C9.31667 2.08086 10.6167 1.81836 12 1.81836C13.3833 1.81836 14.6833 2.08086 15.9 2.60586C17.1167 3.13086 18.175 3.84336 19.075 4.74336C19.975 5.64336 20.6875 6.70169 21.2125 7.91836C21.7375 9.13503 22 10.435 22 11.8184V12.2684C22 12.4184 21.9833 12.5684 21.95 12.7184L20 12.1184V11.8184C20 9.58503 19.225 7.69336 17.675 6.14336C16.125 4.59336 14.2333 3.81836 12 3.81836C9.76667 3.81836 7.875 4.59336 6.325 6.14336C4.775 7.69336 4 9.58503 4 11.8184C4 14.0517 4.775 15.9434 6.325 17.4934C7.875 19.0434 9.76667 19.8184 12 19.8184H12.3L12.9 21.7684ZM20.525 22.3184L16.25 18.0434L15 21.8184L12 11.8184L22 14.8184L18.225 16.0684L22.5 20.3434L20.525 22.3184Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>                    <\/div>\n                                                                        <\/div>\n                            <div class=\"uc-blog-hero__background\">\n                                                                                                   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class=\"uc-video__container\">\n                <iframe loading=\"lazy\" title=\"Genera fiducia rispettando la privacy | Usercentrics\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/2vvKBfvLzlE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>            <\/div>\n                    <\/div>\n        <script>\n            window.ucEmbedConfig = window.ucEmbedConfig || {};\n            window.ucEmbedConfig['3f4a10c1-4cb2-49d8-b1c9-2a1e09c989c3'] = '{\"animation\":false,\"overlay\":true}';\n        <\/script>\n    <\/div>\n<\/div>\n\n    <script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"Genera fiducia rispettando la privacy | 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KGaA, Konica Minolta, C.H. Beck, Hermes, Douglas\">\n    <div class=\"uc-logo-strip-track\"><img decoding=\"async\" width=\"744\" height=\"192\" src=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2024\/07\/Osram_Logo-1.svg?v=1257c3d05d85cf6d\" class=\"attachment-full size-full wp-post-image\" alt=\"Osram\" loading=\"lazy\" \/><img decoding=\"async\" width=\"190\" height=\"29\" src=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2022\/07\/cewe.svg?v=5651636669b645cb\" class=\"attachment-full size-full wp-post-image\" alt=\"CEWE Stiftung &amp; Co. KGaA\" loading=\"lazy\" \/><img decoding=\"async\" width=\"162\" height=\"30\" src=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2021\/10\/Konica-Minolta.svg?v=ffb30637a59d790b\" class=\"attachment-full size-full wp-post-image\" alt=\"Konica Minolta\" loading=\"lazy\" \/><img decoding=\"async\" width=\"116\" height=\"30\" src=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2021\/10\/CH-BECK.svg?v=225e965f238d8569\" class=\"attachment-full size-full wp-post-image\" alt=\"C.H. Beck\" loading=\"lazy\" \/><img decoding=\"async\" width=\"173\" height=\"27\" src=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2021\/10\/Hermes.svg?v=6ba496e27cd00e8f\" class=\"attachment-full size-full wp-post-image\" alt=\"Hermes\" loading=\"lazy\" \/><img decoding=\"async\" width=\"141\" height=\"27\" src=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2021\/06\/Douglas_Logo_blue.svg?v=135b9d158fbd7c8d\" class=\"attachment-full size-full wp-post-image\" alt=\"Douglas\" loading=\"lazy\" \/><\/div><\/div>\n\n\n<div id=\"videos\" class=\"uc-video-playlist alignfull uc-ctx--dark wp-elements-3e1e7fb5ad701e9914b34825170fe1e7\">\n    <div class=\"container\">\n        <div class=\"uc-video-playlist-track\">\n            <div class=\"uc-video-playlist-container\">\n                <ul class=\"uc-video-playlist-list\" tabindex=\"-1\" role=\"list\">\n    <div class=\"uc-video-playlist-list--track\">\n        <li class=\"uc-video-playlist-item active\" 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Myriam Jessier @ OMR 2025\",\"thumbnailUrl\":\"https:\\\/\\\/privacy-proxy-server.usercentrics.eu\\\/video\\\/youtube\\\/KrTKlEW0BTs-poster-image\",\"uploadDate\":\"2025-07-23 12:12:32\",\"embedUrl\":\"https:\\\/\\\/www.youtube.com\\\/embed\\\/KrTKlEW0BTs?feature=oembed\"}    <\/script>\n<li class=\"uc-video-playlist-item\" data-video-url=\"qVTuLMFKL-4\" role=\"listitem\" tabindex=\"0\">\n    <div class=\"uc-video-playlist-item--placeholder\">\n        <img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/Building-a-Strong-Content-Strategy.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/Building-a-Strong-Content-Strategy.jpg 1280w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/Building-a-Strong-Content-Strategy-300x169.jpg 300w, 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Usercentrics\",\"thumbnailUrl\":\"https:\\\/\\\/usercentrics.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2025\\\/07\\\/Privacy-Led-Marketing-Measurement-Course.png\",\"uploadDate\":\"2025-07-23 12:12:32\",\"embedUrl\":\"https:\\\/\\\/www.youtube.com\\\/embed\\\/r0XuCN340jg?feature=oembed\"}<\/script>\n            <div class=\"uc-video-playlist-featured--title like-h3 no-default-margin\">Contextual Consent: What It Is and Why It Matters for Marketers<\/div>\n                <div class=\"uc-video-playlist-featured--info\">\n                            <div class=\"uc-video-playlist-featured--author\">Usercentrics<\/div>\n                        &nbsp;\u2022&nbsp;                            <div class=\"uc-video-playlist-featured--extra\">9 mesi fa<\/div>\n                    <\/div>\n    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<script type=\"module\">\n    window.ucRestUrl = 'https:\/\/usercentrics.com\/it\/wp-json\/uc\/';\n    new UC_Video_Playlist(document.querySelector('#videos'));\n<\/script>\n\n\n<div class=\"bg-brand-off-white uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:1;\">\n    \n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-prepara-le-tue-strategie-di-misurazione-del-marketing-alle-sfide-del-futuro\">Prepara le tue strategie di misurazione del marketing alle sfide del futuro<\/h2>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:3;\">\n    \n<div class=\"bg-brand-off-white uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:2;\">\n    \n\n<a class=\"uc-card-course no-default-link-decoration\" href=\"https:\/\/courses.usercentrics.com\/course\/marketing-measurement\" target=\"_blank\">\n    <div class=\"uc-card-course--background uc-ctx--dark\">\n                                    <img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/Privacy-Led-Marketing-Measurement-Course.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/Privacy-Led-Marketing-Measurement-Course.png 640w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/Privacy-Led-Marketing-Measurement-Course-300x169.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>                        <\/div>\n    <div class=\"uc-card-course--details\">\n                    <div class=\"uc-card-course--text\">\n                <h3> Corso sulla misurazione del Privacy-Led Marketing <\/h3>\n                                    <p>Sei rimasto fermo alla tua vecchia mentalit\u00e0 in materia di marketing? Questo corso NON fa per te<\/p>\n<p>Scopri strategie, analisi e quadri di misurazione all&#8217;avanguardia per non limitarti a sopravvivere, ma per avere davvero successo nell&#8217;era del Privacy-Led Marketing.<\/p>\n                            <\/div>\n                <div class='cb-course-card--author-link'>\n            <div class='uc-card-course--author'><div class=\"uc-quote__inner uc-quote--no-border\" style=\"--photo-size: var(--sz-64);\">\n                    <div class=\"uc-quote__author-info\">\n                            <div class=\"uc-quote__photo-wp\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/Jeff-Sauer.png\"\n                         srcset=\"\"\n                         alt=\"\"\n                         class=\"uc-quote__photo\"\n                         width=\"64\"\n                         height=\"64\"\n                         sizes=\"64px\"\n                    >\n                <\/div>\n                        <div class=\"uc-quote__author-info__text\">\n                                    <div class=\"uc-quote__author like-h5 no-default-margin\">Jeff Sauer<\/div>\n                                                    <div class=\"uc-quote__position\">&mdash; Co-founder, MeasureU<\/div>\n                                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>                            <div class=\"uc-card-course--link\">\n                    <span id=\"0f5627a6-5506-472f-9651-ba3ec725a0f3\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Iscriviti ora<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M4.88452 20.6968C4.33452 20.6968 3.86369 20.5009 3.47202 20.1093C3.08035 19.7176 2.88452 19.2468 2.88452 18.6968V4.69678C2.88452 4.14678 3.08035 3.67594 3.47202 3.28428C3.86369 2.89261 4.33452 2.69678 4.88452 2.69678H11.8845V4.69678H4.88452V18.6968H18.8845V11.6968H20.8845V18.6968C20.8845 19.2468 20.6887 19.7176 20.297 20.1093C19.9054 20.5009 19.4345 20.6968 18.8845 20.6968H4.88452ZM9.58452 15.3968L8.18452 13.9968L17.4845 4.69678H13.8845V2.69678H20.8845V9.69678H18.8845V6.09678L9.58452 15.3968Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>                <\/div>\n                    <\/div>\n    <\/div>\n<\/a>\n\n<\/div>\n\n<\/div><\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-primary-dark uc-flex-row--background-right uc-ctx--dark\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:4;align-self:center;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-perche-il-privacy-led-marketing-e-il-futuro\"><strong>Perch\u00e9 il Privacy-Led Marketing \u00e8 il futuro?<\/strong><\/h2>\n\n\n\n<p class=\"is-style-text-lg\" style=\"margin-top:var(--wp--preset--spacing--2-xl)\">Il marketing, storicamente, ha subito delle evoluzioni significative all&#8217;incirca ogni due decenni. A partire dagli anni 2020, la privacy \u00e8 emersa come il fattore chiave delle strategie di marketing.<\/p>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:13;\">\n    \n<div class=\"uc-flex-row has-divider\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:5;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-1960-l-inizio-del-marketing\">1960: L\u2019inizio del marketing<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">Le 4 P del marketing hanno definito il modo in cui impariamo a conoscere ed mettere in pratica il marketing: Prodotto, Prezzo, Posizione e Promozione.<\/p>\n\n\n\n<p class=\"is-style-label-s\">\u201cBasic Marketing: A Managerial Approach\u201d, di E. Jerome McCarthy<\/p>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:6;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"605\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/5\/2025\/07\/Where-marketing-began-1024x605.png\" alt=\"\" class=\"wp-image-6705\" srcset=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/Where-marketing-began-1024x605.png 1024w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/Where-marketing-began-300x177.png 300w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/Where-marketing-began-768x454.png 768w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/Where-marketing-began.png 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row has-divider\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);--to: -1;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:7;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"605\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/5\/2025\/07\/The-birth-of-big-consumer-marketing-1024x605.png\" alt=\"\" class=\"wp-image-6706\" srcset=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/The-birth-of-big-consumer-marketing-1024x605.png 1024w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/The-birth-of-big-consumer-marketing-300x177.png 300w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/The-birth-of-big-consumer-marketing-768x454.png 768w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/The-birth-of-big-consumer-marketing.png 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:8;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-anni-80-la-nascita-del-marketing-su-larga-scala\">Anni 80: La nascita del marketing su larga scala<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">Il marketing \u00e8 esploso in un&#8217;epoca caratterizzata da un forte consumismo di massa, dai branding iconici e dall&#8217;influenza della TV. Booms e Bitner hanno aggiunto Persone, Processi e Prova Fisica alle P del marketing per riflettere la crescente importanza dei servizi e delle esperienze in un mercato in rapida evoluzione.<\/p>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row has-divider\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:9;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-anni-2000-il-boom-dei-dati\">Anni 2000: Il BOOM dei dati<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">I professionisti del marketing sono diventati ossessionati dai dati, che venivano percepiti come \u201cgratuiti\u201d. Il cosiddetto MarTech \u00e8 esploso. La personalizzazione regnava sovrana. L&#8217;ascesa del marketing digitale aggiunge l&#8217;ottava P del marketing: la Performance.<\/p>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:10;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"606\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/5\/2025\/07\/The-data-driven-BOOM-1024x606.png\" alt=\"\" class=\"wp-image-6707\" srcset=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/The-data-driven-BOOM-1024x606.png 1024w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/The-data-driven-BOOM-300x178.png 300w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/The-data-driven-BOOM-768x455.png 768w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/The-data-driven-BOOM.png 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row has-divider\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);--to: -1;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:11;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"605\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/5\/2025\/07\/The-privacy-reckoning-1024x605.png\" alt=\"\" class=\"wp-image-6708\" srcset=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/The-privacy-reckoning-1024x605.png 1024w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/The-privacy-reckoning-300x177.png 300w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/The-privacy-reckoning-768x454.png 768w, https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/The-privacy-reckoning.png 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:12;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-2016-oggi-il-risveglio-della-privacy\"><strong>2016-oggi: Il risveglio della privacy<\/strong><\/h2>\n\n\n\n<p class=\"is-style-text-lg\">L&#8217;uso improprio dei dati porta sfiducia e nuove leggi, mentre i team legali, tecnologici e di marketing si sforzano di mettersi in regola. Le piattaforme di consenso, i framework IAB, la \u201cprivacy UX\u201d e le grandi aziende tecnologiche come Apple iniziano a ridefinire le aspettative. Le aziende iniziano a capire che la fiducia alimenta le prestazioni pi\u00f9 della precisione: la Privacy diventa la nona P del marketing.<\/p>\n\n<\/div>\n\n<\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-related-products alignfull uc-related-products--hide-desktop-buttons\" id=\"related_products_69f0e6f92ac6a\">\n    <div class=\"uc-related-products__inner container\">\n        <h2 class=\"uc-related-products__header like-h2 no-default-margin\">Esplora le nostre soluzioni per la privacy<\/h2>            <div class=\"uc-slider\" id=\"slider_69f0e6f92abda\">\n                    <div class=\"uc-slider__actions\">\n                                    <div class=\"uc-slider__bar\">\n                                                                                    <div class=\"uc-slider__bar-item\"\n                                     data-to=\"0\"><\/div>\n\n                                                            <div class=\"uc-slider__bar-item\"\n                                     data-to=\"1\"><\/div>\n\n                                                            <div class=\"uc-slider__bar-item\"\n                                     data-to=\"2\"><\/div>\n\n                                                                        <\/div>\n                                                    <div class=\"uc-slider__buttons\">\n                        <button type=\"button\" class=\"uc-button uc-button-size-l uc-button-contained\"\n                                aria-label=\"Previous\" disabled>\n                            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M16 22L6 12L16 2L17.775 3.775L9.55 12L17.775 20.225L16 22Z\" fill=\"black\"\/>\n<\/svg>\n                        <\/button>\n                        <button type=\"button\" class=\"uc-button uc-button-size-l uc-button-contained\"\n                                aria-label=\"Next\">\n                            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M8.52476 22.3682L6.74976 20.5932L14.9748 12.3682L6.74976 4.14316L8.52476 2.36816L18.5248 12.3682L8.52476 22.3682Z\" fill=\"black\"\/>\n<\/svg>\n                        <\/button>\n                    <\/div>\n                            <\/div>\n                <div class=\"uc-slider__window\">\n            <div class=\"uc-slider__track\">\n                <div class=\"uc-related-products__card\">\n            <div class=\"uc-related-products__card__text\">\n                            <div\n                    class=\"uc-related-products__card__title like-h4 no-default-margin\">Usercentrics Web CMP<\/div>\n                                        <div\n                    class=\"uc-related-products__card__description\">Resta al passo con le modifiche normative. Raccogli i dati degli utenti con il loro consenso. Sblocca nuove opportunit\u00e0 di marketing con la nostra piattaforma di gestione del consenso certificata da Google.<\/div>\n                    <\/div>\n    \n    <img decoding=\"async\" width=\"630\" height=\"530\" src=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/Web-Usercentrics.svg?v=ec4fba7a38017d66\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n    <div class=\"uc-related-products__card__hover uc-ctx--blue\">\n        <div class=\"uc-related-products__card__title like-h5 no-default-margin\">\n                        Usercentrics Web CMP        <\/div>\n                    <ul class=\"uc-related-products__card__features is-style-text-md is-style-uc-shield-bullet no-default-margin\">\n                <li>Rispetta le leggi sulla privacy dei dati a livello globale e le politiche delle piattaforme pubblicitarie\r\n<\/li><li>Aumenta la monetizzazione del marketing.<\/li><li>Offri esperienze personalizzate per aumentare la fiducia degli utenti.\r\n<\/li><li>Approfitta di funzionalit\u00e0 e assistenza di livello Enterprise.\r\n<\/li>            <\/ul>\n                    <a id=\"6c579786-6431-4978-847a-484ebbd99650\" class=\"uc-button uc-button-size-l uc-button-link  no-default-link-decoration uc-button-icon-right uc-related-products__card__link\" href=\"\/it\/website-consent-management\" target=\"\"><span>Per saperne di pi\u00f9<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>    <\/div>\n<\/div>\n<div class=\"uc-related-products__card\">\n            <div class=\"uc-related-products__card__text\">\n                            <div\n                    class=\"uc-related-products__card__title like-h4 no-default-margin\">Cookiebot CMP<\/div>\n                                        <div\n                    class=\"uc-related-products__card__description\">Raccogli e gestisci il consenso degli utenti con la nostra soluzione plug-and-play. Facile da integrare. Flessibile. Affidabile. Certificata da Google.<\/div>\n                    <\/div>\n    \n    <img decoding=\"async\" width=\"629\" height=\"530\" src=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/Cookiebot.svg?v=0a1370c17785aa1f\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n    <div class=\"uc-related-products__card__hover uc-ctx--blue\">\n        <div class=\"uc-related-products__card__title like-h5 no-default-margin\">\n                        Cookiebot CMP        <\/div>\n                    <ul class=\"uc-related-products__card__features is-style-text-md is-style-uc-shield-bullet no-default-margin\">\n                <li>Tecnologia di scansione all&#8217;avanguardia che rileva automaticamente cookie e tracker.<\/li><li>Personalizzazione internazionale per lingue e normative.<\/li><li>Raccolta di consensi validi mostrando messaggi chiari e precisi.<\/li>            <\/ul>\n                    <a id=\"f8e40235-50de-4195-ae2e-ba2d17d86326\" class=\"uc-button uc-button-size-l uc-button-link  no-default-link-decoration uc-button-icon-right uc-related-products__card__link\" href=\"https:\/\/www.cookiebot.com\/it\/soluzione-consenso-cookie\/\" target=\"\"><span>Per saperne di pi\u00f9<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>    <\/div>\n<\/div>\n<div class=\"uc-related-products__card\">\n            <div class=\"uc-related-products__card__text\">\n                            <div\n                    class=\"uc-related-products__card__title like-h4 no-default-margin\">Soluzione Server-Side Tagging<\/div>\n                                        <div\n                    class=\"uc-related-products__card__description\">Migliora la performance delle tue campagne, passa a una soluzione di prima parte e riduci i costi con una soluzione di tagging lato server integrata e facile da usare.<\/div>\n                    <\/div>\n    \n    <img decoding=\"async\" width=\"629\" height=\"530\" src=\"https:\/\/usercentrics.com\/it\/wp-content\/uploads\/sites\/5\/2025\/07\/SST.svg?v=80245c0635786182\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n    <div class=\"uc-related-products__card__hover uc-ctx--blue\">\n        <div class=\"uc-related-products__card__title like-h5 no-default-margin\">\n                        Soluzione Server-Side Tagging        <\/div>\n                    <ul class=\"uc-related-products__card__features is-style-text-md is-style-uc-shield-bullet no-default-margin\">\n                <li>Subito in funzione: avvio rapido grazie a template predefiniti per GA4, Google Ads, Meta (CAPI) e altro ancora.<\/li><li>Una soluzione ben progettata: gestisci i picchi di traffico con una soluzione che scala automaticamente i server per soddisfare la domanda.<\/li><li>Consenso incorporato: integrazione semplice con Usercentrics Web CMP.<\/li><li>Inizia gratis: In omaggio fino a un massimo di 20.000 richieste lato server al mese.<\/li>            <\/ul>\n                    <a id=\"3b7ce5a0-cc52-4134-9d53-c06703dd59d8\" class=\"uc-button uc-button-size-l uc-button-link  no-default-link-decoration uc-button-icon-right uc-related-products__card__link\" href=\"\/it\/server-side-tracking-solution\" target=\"\"><span>Per saperne di pi\u00f9<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>    <\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n            <script type=\"module\">\n            new Uc_Slider(document.querySelector(\"#slider_69f0e6f92abda\"), {\"drag_enabled\":true,\"is_qa_card\":false})\n        <\/script>\n        <\/div>\n<\/div>\n<script type=\"module\">\n    new RelatedProductsInline(document.getElementById('related_products_69f0e6f92ac6a'))\n<\/script>\n\n\n    <div class=\"uc-marketing-numbers uc-ctx--base\" id=\"uc-marketing-numbers2ad11abc-840f-4bd0-848b-934244e84814\">\n        <div class=\"uc-marketing-numbers__inner container\">\n                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"2.4\"> 2.4<\/span>\n                                                <span>\n                            mln                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">Siti web e app in 195 Paesi<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"8.8\"> 8.8<\/span>\n                                                <span>\n                            mld                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">Consensi al mese <\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"99\"> 99<\/span>\n                                                <span>\n                            %+                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">Tasso di ritenzione dei clienti<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"4.3\"> 4.3<\/span>\n                                                <span>\n                            \/5                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">Valutazione G2<\/div>\n                <\/div>\n                                    <\/div>\n    <\/div>\n\n\n<div id=\"uc-cta_69f0e6f92d83f\" class=\"uc-cta uc-cta--illustration alignfull uc-cta--size-full uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Verifica la conformit\u00e0 alla privacy del tuo sito web o app <\/div>\n                                        <div class=\"uc-cta__description\">\n                    <p>Il tuo sito web o la tua app sono conformi alle normative in materia di privacy? 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