Monthly Product Update – From data to insights to actions – faster!

This month’s updates are all about a deep dive into decision-driving details. And we have a new partner to introduce. Check it out!

It’s the most powerful consent management platform analytics available, and we’re putting it in your hands. (You might want to put on some racing gloves.)

You asked, we listened, and now you can go from data to insights to actions faster. Or dive deeper, depending on your needs. Determine the best ways to manage everything from different countries to different device types. Decide on the best ways to iterate to optimize your CMP. Interaction Analytics will be rolling out over the next few days, so if you don’t have it yet, don’t worry, it’s coming!

The Interaction Analytics dashboards are now in three sections, from the broadest to most granular analysis. Understand differences between consent and interaction analytics, and why they matter. Find out what custom interactions say about your users’ behavior.

The User Interaction section shows you Interactions vs. Ignores, as well as the Daily Interaction Rate. Quickly detect if there has been any unusual change with your site or the CMP.

Displays vs. Interactions helps you interpret the Interaction Rate. Are rates in line with expectations? What’s the cause and effect of optimizations you’ve implemented?

The User Acceptance section shows you data from users to whom the CMP has been displayed, and who have had at least one interaction.

We’ve also made accessing your raw data and enabling you to use it however you want more straightforward, and we’ve got all the guides and documentation you need to get up to speed fast.

As we highlighted in last month’s newsletter, we have amazing A/B testing tools available through several of our partners, and we highly recommend checking those out.

However, there are some customers who, for certain reasons, can’t adopt those tools. We didn’t want them to feel left out — after all, everyone deserves quality, timely data to make smart decisions. So to help them bridge the gap, we’ve introduced a basic A/B testing feature in our CMP v2. It will enable elementary variant splitting and provide some data to enable preliminary insights. If this sounds interesting, reach out to your Customer Success Manager or our Support team for assistance in activating it.

Usercentrics has now been ISO / IEC 27001 certified by TÜV Hessen! Proven information security in the development and operation of our Consent Management Platform (CMP). We say being privacy-first is a critical driver to build trust with customers — that goes for us, too.

The growth of our partner program is important to us, because it means we can meet more of our customers’ needs.

Our latest partnership is no exception. Please help us welcome Termageddon! They are our first platform partner based in the United States, and they provide the most established privacy policy generator on the market.

Termageddon has integrated the Usercentrics CMP into their platform, helping to drive our internationalization. More privacy laws are coming in the US, and with this partnership, SMBs now have the advantage of an automated privacy policy generator and easy-to-use consent management banner all in one solution.

We love to hear from customers, and reviews really help us out. Please take a moment and leave a review for us on G2. Earn yourself an Amazon gift card!

Usercentrics is looking for curious, passionate customers and partners for the UC Innovation Community. This is our beta testing community of people who like to be on the cutting edge. Who like to build, break, and make things better. These early adopters will actively help in our development process and be the first to try out new features. The UC Innovation Community will receive:

• exclusive updates on what we’re building, and new products and features we’re considering
• direct interactions with our Product team
• early access to new and complementary products beyond consent management that are not yet widely available
• continuous feedback mechanisms to shape product development, including interviews to explore new product concepts — invest building the next generation of tools

If you still have CMP v1, you can now migrate to CMP v2. Access our migration documentation here.

Don’t miss any product updates!