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According to the ECJ ruling, it is clear that when cookies are used for marketing and advertising purposes, the explicit consent of the user must be obtained before cookies can be set. Another important factor for the voluntary nature of consent is the possibility of rejecting it. Depending on how the cookie banner is designed, the opt-in rate may be high or low.read more
At the beginning of October, the European Court of Justice ruled that website operators must obtain explicit consent before placing cookies to collect data for marketing and advertising purposes. The standard cookie banner does no longer meet the new requirements for valid consent, which means that fines may be imposed if cookies are not integrated in a legally compliant way.read more