# [LGPD: achieve compliance with Brazil's General Data Protection Law](https://usercentrics.com/lgpd/) **Usercentrics Consent Management Platform (CMP) enables you to meet evolving GDPR compliance requirements. Build user trust and fuel sustainable revenue growth.** [Start free](https://usercentrics.com/free-trial/) · [Contact Sales](https://usercentrics.com/book-a-consultation/) --- ## What is the LGPD? The Lei Geral de Proteção de Dados Pessoais (General Data Protection Law) is Brazil's key privacy law, in effect since 2020. It is substantially similar to the [GDPR](https://usercentrics.com/gdpr/), but has undergone a number of updates since it came into force. The LGPD defines data protection principles, user rights, and accountability measures for organizations. It's enforced by the Autoridade Nacional de Proteção de Dados (National Data Protection Authority). [Common LGPD questions and answers](https://usercentrics.com/knowledge-hub/brazil-lgpd-general-data-protection-law-overview/) **COMPLIANCE** - You must have one of 10 legal bases for processing personal data, and only for legitimate, specific, explicit, and clearly communicated purposes. - Consent records must be maintained to demonstrate that legally valid consent has been obtained for all data collection and processing. - User consent must be obtained before processing and must be informed, freely obtained, and unambiguous. --- ## What are the consequences of LGPD noncompliance? LGPD violations can lead to fines of up to 2% of a company's annual revenue, to a maximum of BRL 50 million per violation. Fines are based on factors like rights affected, degree of damage to data subjects, previous offences, and other factors. Additional penalties can include blocking of additional data processing, deletion of data, and public reputation damage. Individuals also have a private right of action. --- **Benefits of a consent management platform** **Manage user consent correctly** Achieve and maintain compliance with state, federal, and international privacy laws and frameworks, like California's [CCPA](https://usercentrics.com/ccpa/), the EU's [GDPR](https://usercentrics.com/gdpr/), and the [TCF v2.2](https://usercentrics.com/cmp-for-publishers/). **Seamless integration** Easily integrate Usercentrics CMP with your website, app, or other platforms. Supports popular CMS and other third-party services to help drive your Privacy-Led Marketing. **Build user trust** Be transparent with users about how you use data and give them control. It's not just a legal requirement. It's a competitive differentiator that grows engagement and long-term customer relationships. **Increase opt-in rates** Targeted features like A/B Testing and Contextual Consent enable you to improve user experience quickly. Use data insights to optimize consent rates and capture more high-quality data. --- ## How to install Usercentrics CMP The Usercentrics Consent Management Platform (CMP) stores, manages and signals valid user consent and privacy preferences. **1 — Configure your CMP** - Choose your legal framework and/or relevant data privacy regulations - Identify the Data Processing Services used on your website and set the correct legal basis for compliance with LGPD - Customize the banner appearance and messaging to meet your needs **2 — Implement the CMP** - Identify the Data Processing Services used on your website and set the correct legal basis for compliance with LGPD - Make adjustments to the scripts/tags being used on your website - Determine when and at what frequency your banner message will be displayed **3 — Collect explicit user consent** - Start collecting consent from all consumers subject to LGPD - Use Usercentrics' geolocation rules to determine who sees your banner and in what languages - Continuously optimize your consent banner based on extensive data and analytics > "Short implementation of 7 days for our first site. We can rollout templates with already defined consent technologies, so we stay concentrated on the real issues which bring us further." > > — **Larissa Wißmann**, Head of Digital Enterprise Services, Haufe Group --- Obtain and store LGPD-compliant consent for data processing by clearly communicating with Brazilian visitors to your website or app. [Start free](https://usercentrics.com/pricing/) --- ## Contact our privacy experts We're here to answer your questions about data privacy, LGPD requirements, and compliant marketing. The Usercentrics Consent Management Platform helps you build trust, enhance user experience, and reduce regulatory risk. Let's talk about how we can support your compliance goals. - Want to understand how privacy compliance drives user trust and marketing performance? - Unsure whether your business meets Brazil's privacy requirements? - Need guidance on your company's specific compliance obligations? - Looking to partner with us? [Contact sales](https://usercentrics.com/book-a-consultation/) --- ## Learn more **[Checklist for the General Data Protection Law (LGPD) for Brazil](https://usercentrics.com/resources/lgpd-checklist/)** — Jul 22, 2024 Cookies and web tracking technologies are crucial for online businesses, but aligning data strategies with regulations like Brazil's LGPD can be challenging. **[EU GDPR vs. Brazil LGPD](https://usercentrics.com/knowledge-hub/eu-gdpr-vs-brazil-lgpd/)** — Sep 15, 2020 **[How to build a data privacy compliance program](https://usercentrics.com/knowledge-hub/data-privacy-program/)** — Nov 5, 2025 A well-run data privacy program helps keep your organization privacy-compliant, efficient, and trusted. It's not just about regulatory requirements; it's about showing users their data is safe with you. **[What is a privacy notice and why do you need one?](https://usercentrics.com/knowledge-hub/privacy-notice/)** — Aug 6, 2024 Most data privacy laws require that users be notified about the use of their data, their rights, and more. A privacy notice is a common way to provide this. Read on for everything you need to know about the what, when, why, and how of privacy notices. --- ## Products - [Usercentrics Web CMP](https://usercentrics.com/website-consent-management/) - [Usercentrics App CMP](https://usercentrics.com/in-app-sdk/) - [Usercentrics CTV CMP](https://usercentrics.com/usercentrics-ctv-cmp/) - [Privacy Policy Generator](https://usercentrics.com/privacy-policy-generator/) - [Server-side Tagging Solution](https://usercentrics.com/server-side-tracking-solution/) - [Preference Manager](https://usercentrics.com/preference-management/) - [Audience Unlocker](https://usercentrics.com/audience-unlocker/) - [Integrations](https://usercentrics.com/integrations/) - [Web Compliance Scan](https://usercentrics.com/privacy-compliance-scanner/) - [App Compliance Scan](https://usercentrics.com/app-data-privacy-audit/) - [ROAS Calculator](https://usercentrics.com/roas-calculator/) ## Solutions - [Data Privacy Regulatory Compliance](https://usercentrics.com/data-privacy-regulatory-compliance/) - [Marketing Performance Optimization](https://usercentrics.com/marketing-performance-optimization/) - [Migration](https://usercentrics.com/migration/) - [Media & Publishing](https://usercentrics.com/media-publishing/) - [Retail & Ecommerce](https://usercentrics.com/retail-ecommerce/) - [Banking, Finance & Insurance](https://usercentrics.com/banking-finance-insurance/) - [Healthcare & Pharmaceuticals](https://usercentrics.com/healthcare-pharmaceuticals/) - [Gaming](https://usercentrics.com/gaming/) - [Education](https://usercentrics.com/education/) - [Automotive](https://usercentrics.com/automotive/) - [Travel & Hospitality](https://usercentrics.com/travel/) ## Regulations & Frameworks - [GDPR (EU)](https://usercentrics.com/gdpr/) - [GDPR (UK)](https://usercentrics.com/uk-gdpr/) - [CCPA (California)](https://usercentrics.com/ccpa/) - [TCF v2.3 (IAB)](https://usercentrics.com/cmp-for-publishers/) - [DMA (EU)](https://usercentrics.com/digital-markets-act-dma/) - [Amazon Consent Signal](https://usercentrics.com/usercentrics-cmp-and-amazon-consent-signal/) - [Google Consent Mode (EU)](https://usercentrics.com/usercentrics-cmp-and-google-consent-mode-v2/) - [Microsoft UET Consent Mode (EU)](https://usercentrics.com/usercentrics-cmp-and-microsoft-consent-mode/) - [Microsoft Clarity Consent Mode](https://usercentrics.com/usercentrics-cmp-and-microsoft-clarity-consent-mode/) - [View all regulations](https://usercentrics.com/regulations-and-frameworks/) ## Resources - [Blog](https://usercentrics.com/knowledge-hub/) - [Whitepapers](https://usercentrics.com/whitepapers/) - [Checklists](https://usercentrics.com/checklists/) - [Courses](https://courses.usercentrics.com/) - [Case Studies](https://usercentrics.com/case-studies/) - [Privacy-Led Marketing](https://usercentrics.com/privacy-led-marketing/) - [Events](https://usercentrics.com/webinar/) - [CONSENTED Podcast](https://usercentrics.com/consented/) - [Guides](https://usercentrics.com/guides/) - [Release Notes](https://releases.usercentrics.com/en) - [Developer Documentation](https://usercentrics.com/docs/) - [RFI Template](https://usercentrics.com/resources/usercentrics-rfi-template/) - [Customer Directory](https://usercentrics.com/usercentrics-customer-directory/) ## Company - [About Us](https://usercentrics.com/about-us/) - [Press](https://usercentrics.com/press/) - [Our Offices](https://usercentrics.com/contact/) - [Trust Center](https://trust.usercentrics.com/) - [Careers](https://usercentrics.com/career/) - [Open Positions](https://apply.workable.com/usercentrics/) - [Diversity & Inclusion](https://usercentrics.com/dei/) ## Support - [General Support](https://support.usercentrics.com/hc/en-us) - [Contact Sales](https://usercentrics.com/book-a-consultation/) - [Technical Support](https://support.usercentrics.com/hc/en-us/requests/new) - [Billing & Account](https://support.usercentrics.com/hc/en-us/categories/12253804608156-Account-and-billing) - [Suggest a Feature](https://support.usercentrics.com/hc/en-us/requests/new?ticket_form_id=10610312381340) - [Partner Login](https://partnerportal.usercentrics.com/) - [Partner Program](https://usercentrics.com/partner-program-overview/) - [Affiliate Program](https://usercentrics.com/affiliates/) ## Legal - [Terms & Conditions](https://usercentrics.com/terms-and-conditions/) - [Terms & Conditions USA](https://usercentrics.com/terms-and-conditions-usa/) - [Privacy Policy](https://usercentrics.com/privacy-policy/) - [Legal Notice](https://usercentrics.com/legal-notice/) - [Legal Documents](https://usercentrics.com/legal-documents/) - [Accessibility Statement](https://usercentrics.com/accessibility-statement-wcag-compliance/) © 2026 Usercentrics GmbH