--- title: NDPA url: https://usercentrics.com/ndpa/ --- # NDPA ## What is the NDPA? The Nebraska Data Privacy Act (NDPA) is a comprehensive consumer privacy law that took effect on January 1, 2025. It governs how businesses collect, process, share, and sell the personal data of Nebraska residents, granting individuals new rights and placing obligations on covered businesses. Like the TDPSA, the NDPA generally does not rely on revenue or data-volume thresholds, which significantly broadens its scope. [Common NDPA questions and answers ](/knowledge-hub/nebraska-data-privacy-act-ndpa/) **REQUIREMENTS** ## What does the NDPA require from businesses? To meet NDPA requirements, covered businesses must provide clear, up-to-date privacy notices explaining how personal data is collected, used, shared, or sold. They must offer accessible opt-out mechanisms for the sale of personal data, targeted advertising, and certain profiling activities, and obtain explicit opt-in consent before processing sensitive personal data — including precise geolocation data, biometric data, health data, and any data belonging to children under 13. Businesses are also expected to respond to consumer rights requests within 45 days, conduct data protection assessments for higher-risk processing activities, and maintain reasonable security safeguards throughout the data lifecycle. ![](https://usercentrics.com/wp-content/uploads/2025/10/ccpa-how.svg) ![Bank icon with various currency coins falling in](https://usercentrics.com/wp-content/uploads/2024/09/Asset-21.svg) RISKS ## What are the risks of ignoring the NDPA? Failing to meet NDPA requirements can expose businesses to enforcement action by the Nebraska Attorney General, including civil penalties of up to $7,500 per violation. Beyond fines, gaps in consent handling, opt-out controls, or required notices can increase legal exposure, disrupt advertising and data-driven revenue, and undermine customer trust. As privacy expectations rise across the U.S., inadequate data practices may also lead to reputational damage, reduced user engagement, and lost business opportunities in the Nebraska market. How a cookie banner helps your website perform Reliable tracking you can trust Analytics and ads behave predictably based on real user choices. A well-configured cookie banner helps prevent broken tracking, data gaps, and last-minute fixes — your insights stay dependable. Less work, fewer surprises Automatic cookie scanning and updates keep your banner accurate as your site and legal requirements change. Less manual upkeep, fewer headaches, and more time for your team to focus on growth. A better first impression A clear, customized cookie banner keeps your visitors informed and gives them real choices. The result: less friction, more trust, and mitigated legal risk from the start. Protect revenue as privacy rules change A flexible cookie banner and consent management platform helps you adapt as privacy expectations and state laws evolve — and as your company grows. You stay in control of tracking and monetization without scrambling to rework setups or risking interruptions. “Honestly, it was click, click, click, done.” Kathryn Fletcher — Web Application Development Manager, Gilson [Read full review ](/resources/case-study-gilson/) Get your websites and apps ready for Nebraska privacy rules Make it easy to provide website visitors and app users with clear notice and real choice — without disrupting analytics or ads. Try Usercentrics for free and manage legal and operational risk as state privacy laws continue to expand. [start free](https://usercentrics.com/pricing/) Your questions answered ## Talk to our privacy experts Usercentrics helps businesses operating in Nebraska provide visitors with clear notice and meaningful choice — without disrupting website or app performance. Whether you’re preparing for NDPA or managing multiple U.S. and global privacy laws, our team can help you protect your business and implement the right setup for your website. - Stable tracking and marketing performance as privacy rules evolve - Automate setup and updates that minimize ongoing maintenance - Legal and operational risk addressed with a single, scalable platform - [Interested in partnering with us?](/iframe-page-form-partner/?iframe=true) [Contact sales](https://usercentrics.com/book-a-consultation/) ![Contact chat bubble at the bottom right corner of a chat illustration](https://usercentrics.com/wp-content/uploads/2024/09/Asset-26.svg) ## Learn more [Article![Nebraska Data Privacy Act: an overview](https://usercentrics.com/wp-content/uploads/2024/06/NDPA_hero.svg?v=46378d0b63ef55c8) May 1, 2026 Nebraska Data Privacy Act (NDPA): An Overview The Nebraska Data Privacy Act (NDPA) has been in effect since January 1, 2025, establishing data privacy rights for Nebraska residents and compliance obligations for businesses. Nebraska has since expanded its children’s privacy framework through the Parental Rights in Social Media Act (LB 383) and amendments to its Age-Appropriate Design Code Act, both effective July 1, 2026. Read more ](https://usercentrics.com/knowledge-hub/nebraska-data-privacy-act-ndpa/) [Article![Computer with USA map](https://usercentrics.com/wp-content/uploads/2024/07/US-data-privacy-laws-by-state.jpg) Feb 7, 2025 U.S. data privacy laws by state: rights and requirements In 2025 more US state privacy laws will come into effect than in any previous year, though federal legislation remains stalled. We compare what US state-level data privacy laws mean for consumers and businesses. Read more ](https://usercentrics.com/knowledge-hub/us-data-privacy-laws-by-state/) [Article![](https://usercentrics.com/wp-content/uploads/2024/07/Hero-Global-Privacy-Control-1000x1000-1.jpg) Feb 10, 2026 What companies need to know about Global Privacy Control and GPC compliance requirements The Global Privacy Control (GPC) is an initiative to give individuals control over their personal data online and standardize signaling of consent preferences. It offers a universal opt-out signal for data privacy preferences and can automate opt-in or out of the use, sale, or sharing of users’ data. Read more ](https://usercentrics.com/knowledge-hub/what-is-global-privacy-control/) ## Frequently asked questions ### Who Does the NDPA Apply To? The NDPA applies to organizations that conduct business in Nebraska or target Nebraska residents with products or services, and that process or sell personal data, provided they are not a small business as defined under the US Small Business Act (generally fewer than 500 employees). There is no minimum revenue threshold or data-volume threshold. Small businesses are not fully exempt: they may not sell sensitive personal data without consumer consent. ### What Rights Do Nebraska Residents Have Under the NDPA? Nebraska residents’ rights under the NDPA: - Right to access: Consumers can request confirmation of whether a controller processes their personal data and obtain access to that data, subject to certain exceptions. - Right to correction: Consumers can request that inaccurate or outdated personal data held by a controller be corrected. - Right to delete: Consumers can request deletion of personal data a controller holds about them, with some exceptions. - Right to data portability: Consumers can obtain a copy of personal data they previously provided to the controller in a readily usable format, subject to certain exceptions. - Right to non-discrimination: Controllers may not penalize consumers for exercising their privacy rights, including by denying goods, services, or different pricing or quality levels. - Right to opt out: Consumers can opt out of the sale of personal data, targeted advertising, or profiling used to make solely automated decisions that produce legal or similarly significant effects. ### What Is the NDPA’s Approach to Consent? The NDPA generally follows an opt-out model for most personal data processing, meaning businesses can collect and process personal data without prior consent in most cases. However, explicit opt-in consent is required before processing sensitive personal data, including data belonging to children under 13. Consent must be freely given, specific, informed, and unambiguous. The law specifically prohibits obtaining consent through dark patterns, acceptance of general terms of use, or passive actions such as hovering or closing content. ### What Are the Timelines for Responding to Consumer Requests? Controllers must respond to verified consumer requests within 45 days, with a possible 45-day extension when reasonably necessary. If an extension is needed, the controller must notify the consumer before the initial period ends. If a request is denied, consumers must be informed of the reason and the appeal process. Controllers must respond to appeals within 60 days. If an appeal is denied, the controller must provide the consumer with an online mechanism to contact the Nebraska Attorney General to submit a complaint. ### What Are the Penalties for Violating the NDPA? The Nebraska Attorney General can pursue civil penalties of up to USD 7,500 per violation. Before initiating enforcement action, the AG must provide written notice of an alleged violation and allow 30 days to cure. If the violation is not remedied within that period — or if a corrective statement is found to be insufficient — enforcement can proceed. The NDPA does not provide a private right of action, meaning individual consumers cannot sue businesses directly for violations. ### How Does the Universal Opt-Out Signal Work in Nebraska? The NDPA requires businesses to honor universal opt-out signals — such as the Global Privacy Control (GPC) — indicating a user’s preference to opt out of targeted advertising or the sale of personal data. However, this obligation applies only if the business is already required to recognize such mechanisms under another state’s consumer privacy law. Learn more about Global Privacy Control and Universal Opt-Out Mechanisms. ### How Does the NDPA Differ from Other U.S. Privacy Laws? The NDPA’s most notable distinction is its broad scope: unlike laws such as the CCPA or Virginia’s CDPA, it sets no minimum revenue or data-volume thresholds. It specifically prohibits consent obtained through dark patterns or passive user actions.